THE READER'S DIGEST ASSOCIATION, INC.



                           2005 KEY EMPLOYEE LONG TERM
                                 INCENTIVE PLAN








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                      THE READER'S DIGEST ASSOCIATION, INC.


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                   2005 KEY EMPLOYEE LONG TERM INCENTIVE PLAN

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                                    ARTICLE 1
                                     Purpose

         The purpose of this 2005 Key Employee Long Term Incentive Plan (the
"Plan") is to enable The Reader's Digest Association, Inc. (the "Company") to
offer key employees of the Company and Designated Subsidiaries (defined below)
performance-based stock incentives and other equity interests in the Company and
other incentive awards, thereby attracting, retaining and rewarding such key
employees, and strengthening the mutuality of interests between key employees
and the Company's stockholders.


                                                         ARTICLE 2
                                                        Definitions

     For purposes of this Plan,  the  following  terms shall have the  following
meanings:

         2.1 "Award" shall mean any award under this Plan of any Stock Option,
Stock Appreciation Right, Restricted Stock, Restricted Stock Unit, Performance
Shares, Performance Units or Other Stock-Based Award. All Awards shall be
granted by, confirmed by, and subject to the terms of, a written agreement
executed by the Company and the Participant.

     2.2  "Board" shall mean the Board of Directors of the Company.


     2.3  "Change in Control" shall have the meaning set forth in Article 13.


     2.4  "Code" shall mean the Internal Revenue Code of 1986, as amended.


     2.5 "Committee"  shall mean a committee,  as described in Article 3, of the
Board  appointed  from time to time by the Board to  administer  the Plan and to
perform the functions set forth herein.

     2.6 "Common Stock" means the Common Stock, $.01 par value per share, of the
Company.


     2.7  "Designated  Subsidiary"  shall mean one of such  subsidiaries  of the
Company,  80  percent  or more of the  voting  capital  stock of which is owned,
directly or indirectly,  by the Company,  which are designated from time to time
by the Board.

     2.8 "Disability"  shall mean, unless otherwise  determined in the terms and
conditions of the Award at the time of grant by the Committee,  Total Disability
as  defined in the  Company's  Long Term  Disability  Plan or any  successor  or
equivalent plan designated by the Company.

     2.9 "Effective Date" shall mean the effective date of this Plan pursuant to
Article 17.


     2.10 "Eligible  Employees"  shall mean the employees of the Company and the
Designated  Subsidiaries  who are  eligible  pursuant to Article 5 to be granted
Awards under this Plan.

     2.11  "Exchange  Act" shall mean the  Securities  Exchange Act of 1934,  as
amended from time to time.


     2.12 "Executive  Officer" shall have the meaning  specified for purposes of
Section 303A of the New York Stock Exchange  Listed Company Manual or such other
similar meaning as shall be specified by the Committee.

     2.13 "Fair  Market  Value" for  purposes  of this  Plan,  unless  otherwise
required  by any  applicable  provision  of the Code or any  regulations  issued
thereunder,  shall mean, as of any date, the mean between the high and low sales
prices on the applicable  date, or if no sales price is available for such date,
the mean between the closing bid and asked  prices for such date,  of a share of
Common Stock (i) as reported by the principal  national  securities  exchange in
the United States on which it is then traded,  or (ii) if not traded on any such
national  securities  exchange,  as  quoted  on an  automated  quotation  system
sponsored by the National  Association of Securities  Dealers,  or if the Common
Stock  shall not have been  reported  or quoted on such  date,  on the first day
prior  thereto on which the Common Stock was  reported or quoted.  If the Common
Stock is not readily tradeable on a national  securities  exchange or any system
sponsored by the National  Association  of Securities  Dealers,  its Fair Market
Value shall be set by the Board on the advice of an  investment  advisor in good
faith.

     2.14  "Incentive  Stock Option"  shall mean any Stock Option  awarded under
this Plan intended to be and  designated as an "Incentive  Stock Option"  within
the meaning of Section 422A of the Code.

     2.15  "Nonemployee  Director" shall mean a director of the Company who is a
"nonemployee  director" within the meaning of Rule 16b-3  promulgated  under the
Exchange Act.

     2.16 "Non-Qualified Stock Option" shall mean any Stock Option awarded under
this Plan that is not an Incentive Stock Option.

     2.17 "Other Stock-Based Award" shall mean an Award under Article 12 of this
Plan that  consists of, or is valued in whole or in part by reference  to, or is
payable in or otherwise based on, Common Stock.

     2.18  "Outside  Director"  shall mean a director  of the  Company who is an
"outside  director"  within the  meaning  of Section  162(m) of the Code and the
regulations promulgated thereunder.

     2.19  "Participant"  shall mean an  employee to whom an Award has been made
pursuant to this Plan.

         2.20 "Performance-Based Compensation" shall mean any Award that is
intended to constitute "performance-based compensation" within the meaning of
Section 162(m)(4)(C) of the Code and the regulations promulgated thereunder.

     2.21 "Performance-Based  Restricted Stock" shall have the meaning set forth
in Section 8.1.


     2.22  "Performance-Based  Restricted Stock Unit" shall have the meaning set
forth in Section 9.1.


     2.23 "Performance Cycle" shall have the meaning set forth in Section 11.1.


     2.24 "Performance Period" shall have the meaning set forth in Sections 8.1,
9.1 and 10.1.


     2.25 "Performance Share" shall mean an Award made pursuant to Article 10 of
this Plan of the right to receive Common Stock or cash of an equivalent value at
the end of a specified Performance Period.

     2.26 "Performance  Unit" shall mean an Award made pursuant to Article 11 of
this Plan of the right to  receive a fixed  dollar  amount,  payable  in cash or
Common Stock or a combination of both.

     2.27 "Prior Plan" shall mean The Reader's Digest Association, Inc. 2002 Key
Employee Long Term Incentive Plan.

     2.28  "Reference  Stock Option" shall have the meaning set forth in Section
7.1.

     2.29 "Restricted Stock" shall mean an Award of shares of Common Stock under
this Plan that is subject to restrictions under Article 8.

     2.30 "Restricted Stock Unit" shall mean an Award made pursuant to Article 9
of this Plan. Each Restricted Stock Unit shall be the right to receive one share
of  Common  Stock,  or  cash  equivalent  to the  value  (as  determined  by the
Committee) of one share of Common  Stock,  on the vesting date at the end of the
Restriction Period, subject to restrictions under Article 9.

     2.31 "Restriction Period" shall mean the period during which conditions are
required  to be  satisfied  for  vesting of an Award and the Award is subject to
restrictions and risk of forfeiture under Article 8 or Article 9.

     2.32 "Retirement" shall mean, unless otherwise  determined in the terms and
conditions of the Award at the time of grant by the  Committee,  termination  of
employment  by an  employee  who is at least  55 years of age  after at least 10
years of employment by the Company and/or a Designated Subsidiary.

     2.33 "Stock Appreciation Right" or "Right" shall mean the right pursuant to
an Award granted under Article 7. A Tandem Stock  Appreciation  Right shall mean
the right to  surrender  to the Company all (or a portion) of a Stock  Option in
exchange  for an amount  equal to the  difference  between  (i) the Fair  Market
Value,  as  of  the  date  such  Stock  Option  (or  such  portion  thereof)  is
surrendered, of the shares of Common Stock covered by such Stock Option (or such
portion thereof), and (ii) the aggregate exercise price of such Stock Option (or
such portion  thereof).  A Non-Tandem  Stock  Appreciation  Right shall mean the
right to receive an amount equal to the  difference  between (x) the Fair Market
Value of a share of Common Stock as of the date such Right is exercised, and (y)
the Fair  Market  Value of a share of Common  Stock as of the date such Right is
awarded, otherwise than on surrender of a Stock Option.

     2.34 "Stock Option" or "Option" shall mean any option to purchase shares of
Common  Stock  (including  Restricted  Stock  and  Performance  Shares,  if  the
Committee so determines) granted pursuant to Article 6.

     2.35  "Termination  of Employment"  shall mean a termination of service for
reasons  other than (i)  military  or personal  leave of absence  granted by the
Company or (ii) a transfer of a  Participant  from the  Company or a  Designated
Subsidiary  to  another  Designated  Subsidiary  or to  the  Company  or to  any
affiliate as defined in Section 414 of the Code.

     2.36 "Transfer"  shall mean anticipate,  alienate,  attach,  sell,  assign,
pledge, encumber, charge or otherwise transfer.

     2.37  "Withholding  Election"  shall have the  meaning set forth in Section
16.4.



                                    ARTICLE 3
                                 Administration

     3.1 The Committee.  The Plan shall be  administered  and interpreted by the
Committee,  which shall hold  meetings at such times as may be necessary for the
proper  administration  of the Plan.  The  Committee  shall keep  minutes of its
meetings.  The  Committee  shall  consist  of at least one (1)  director  of the
Company and may consist of the entire Board; provided, however, that, (A) if the
Committee  consists  of less than the  entire  Board,  then with  respect to any
Option or Award to an  Eligible  Employee  who is  subject  to Section 16 of the
Exchange Act, the  Committee  shall consist of at least two (2) directors of the
Company  each of whom  shall be a  Nonemployee  Director  and (B) to the  extent
necessary  for any Option or Award  intended  to  qualify  as  Performance-Based
Compensation  to so qualify,  the  Committee  shall  consist of at least two (2)
directors of the Company each of whom shall be an Outside Director. For purposes
of the  preceding  sentence,  if one or more  members of the  Committee is not a
Nonemployee  Director and an Outside  Director but recuses himself or herself or
abstains from voting with respect to a particular action taken by the Committee,
then the Committee, with respect to that action, shall be deemed to consist only
of the members of the  Committee  who have not recused  themselves  or abstained
from voting. Subject to applicable law, the Committee may delegate its authority
under the Plan to any other person or persons. The Committee may delegate to one
or more  Executive  Officers  of the  Company  the  authority  to make Awards to
Participants, and to cancel Awards that have not been delivered to Participants,
other  than any of the  Company's  Executive  Officers,  provided  that  when so
delegating,  the Committee shall fix the aggregate maximum amount of such Awards
and the maximum  Award for any one  Participant  that may be awarded or canceled
pursuant to such  delegation.  Any action  pursuant to the foregoing  delegation
shall be  deemed  to be action of the  Committee  and any such  action  shall be
reported  to the  Committee  promptly,  but no later  than at its  next  regular
meeting.

     3.2  Awards.  The  Committee  shall have full  authority  to grant  Awards,
pursuant to the terms of this Plan, to eligible  employees.  In particular,  the
Committee shall have the authority:

         (a)      to select the eligible employees to whom Awards may from time
                  to time be granted hereunder;

         (b)      to determine whether and to what extent any Award, or any
                  combination of Awards, are to be granted hereunder to one or
                  more eligible employees;

         (c)      to determine the number of shares of Common Stock to be
                  covered by each such Award granted hereunder;

         (d)      to determine the terms and conditions, not inconsistent with
                  the terms of this Plan, of any Award granted hereunder
                  (including, but not limited to, the share price, any
                  restriction or limitation, any vesting schedule or
                  acceleration thereof, or any forfeiture restrictions or waiver
                  thereof, regarding any Stock Option or other Award and the
                  shares of Common Stock relating thereto, based on such
                  factors, if any, as the Committee shall determine, in its sole
                  discretion);

         (e)      to determine whether, to what extent and under what
                  circumstances grants of Options and other Awards under this
                  Plan are to operate on a tandem basis and/or in conjunction
                  with or apart from other awards made by the Company outside of
                  this Plan;

         (f)      to determine whether and under what circumstances a Stock
                  Option may be settled in cash, Common Stock, Performance
                  Shares, Restricted Stock or Restricted Stock Units, or any
                  combination thereof, under subsection 6.4(k);

         (g)      to determine whether, to what extent and under what
                  circumstances Common Stock and other amounts payable with
                  respect to an Award under this Plan shall be deferred either
                  automatically or at the election of the Participant; and

         (h)      generally, to exercise such powers and to perform such acts as
                  are deemed necessary or advisable to promote the best
                  interests of the Company with respect to the Plan.

     3.3 Guidelines.  Subject to Article 14 hereof, the Committee shall have the
authority to adopt, alter and repeal such administrative  rules,  guidelines and
practices governing this Plan and perform all acts,  including the delegation of
its  administrative  responsibilities,  as it  shall,  from  time to time,  deem
advisable;  to construe and interpret the terms and  provisions of this Plan and
any Award issued under this Plan (and any agreements  relating thereto);  and to
otherwise  supervise the  administration of this Plan. The Committee may correct
any defect,  supply any omission or reconcile any  inconsistency in this Plan or
in any agreement  relating thereto in the manner and to the extent it shall deem
necessary  to carry this Plan into effect.  Notwithstanding  the  foregoing,  no
action of the  Committee  under this  Section 3.3 shall impair the rights of any
Participant without the Participant's consent.

     3.4 Decisions Final. Any decision,  interpretation  or other action made or
taken in good faith by or at the  direction  of the Company,  the Board,  or the
Committee (or any of its members)  arising out of or in connection with the Plan
shall be within the absolute discretion of all and each of them, as the case may
be, and shall be final,  binding and conclusive on the Company and all employees
and  Participants  and  their  respective  heirs,   executors,   administrators,
successors and assigns.

     3.5  Reliance on Counsel.  The Company or the  Committee  may consult  with
legal counsel, who may be counsel for the Company or other counsel, with respect
to its  obligations  or  duties  hereunder,  or with  respect  to any  action or
proceeding  or any  question of law, and shall not be liable with respect to any
action  taken or  omitted  by it in good  faith  pursuant  to the advice of such
counsel.







                                    ARTICLE 4
                                Share Limitation

     4.1 Number of Shares Under the Plan. The maximum aggregate number of shares
of Common  Stock  that may be issued  under  this Plan or with  respect to which
Non-Tandem Stock  Appreciation  Rights may be granted shall not exceed 2,900,000
shares,  plus the number of shares  authorized for issuance under the Prior Plan
but not previously  issued or subject to any  outstanding  award under the Prior
Plan on the  Effective  Date of this Plan  (subject to any  increase or decrease
pursuant to Section 4.3),  which may be either  authorized  and unissued  Common
Stock or  outstanding  Common  Stock  reacquired  by the  Company.  No more than
750,000  shares of Common  Stock shall be issued under this Plan with respect to
Awards other than Stock Options and Non-Tandem Stock Appreciation  Rights,  plus
the number of shares authorized for this purpose under the Prior Plan.

     4.2 Canceled, Terminated, or Forfeited Awards, etc., Under the Plan and the
Prior Plan.  If, after the Effective  Date of this Plan, any Award granted under
the Plan or any award  granted  under the Prior Plan  expires or is  terminated,
canceled or forfeited,  or is settled for cash or otherwise  settled without the
issuance  of Common  Stock,  then any  shares of Common  Stock  covered  by such
expired,  terminated,  canceled,  forfeited or settled  portion of such Award or
Prior Plan award and any such tendered shares of Common Stock shall be available
for issuance under this Plan;  provided,  however,  that,  the following  shares
shall not again  become  available  for  issuance  under this  Plan:  (a) shares
tendered in payment of the exercise  price of Options;  (b) shares  reserved for
issuance upon grant of Stock  Appreciation  Rights,  to the extent the number of
reserved  shares exceeds the number of shares  actually  issued upon exercise of
the Stock Appreciation Rights; and (c) shares withheld by, or otherwise remitted
to, the Company to satisfy a Participant's tax withholding  obligations upon the
exercise or settlement of an Award..  Any shares that become available for grant
under this  Section 4.2 with  respect to any Award made under this Plan from the
shares  authorized  for issuance  under this Plan in Section 4.1 may be used for
any type of Award, but shares related to any award  outstanding  under the Prior
Plan on the Effective Date of this Plan may be used only in respect of Awards of
a type corresponding to or substantially similar to the type of award made under
the Prior Plan (e.g.,  shares related to forfeited stock option grants under the
Prior Plan may be used to grant  Stock  Options  and Stock  Appreciation  Rights
under this Plan, and forfeited  restricted stock grants under the Prior Plan may
be used to make grants of Restricted  Stock or Restricted Stock Units under this
Plan).

     4.3  Changes.  In the event of any  increase or  reduction in the number of
shares of  capital  stock of the  Company,  or any  change  (including,  but not
limited to, in the case of a spin-off, dividend or other distribution in respect
of shares, a change in value) in the capital stock of the Company or exchange of
capital  stock of the Company for a different  number or kind of shares or other
securities  of the  Company  or  another  corporation  by  reason  of any  stock
dividend,    stock   split   or   reverse    stock   split,    reclassification,
recapitalization,  reorganization,  merger,  consolidation,  spin-off, split-up,
combination or exchange of shares,  distribution with respect to its outstanding
Common Stock or capital stock other than Common Stock,  reclassification  of its
capital stock, issuance of warrants, rights or debentures to purchase any Common
Stock or  securities  convertible  into  Common  Stock,  or rights  offering  to
purchase  capital  stock at a price  below fair market  value,  or any change in
corporate  structure or  otherwise;  then (i) the  aggregate  number and kind of
shares of Common  Stock or other stock or  securities  which  thereafter  may be
issued  under  this  Plan,  (ii)  the  number  and  kind of  shares  subject  to
outstanding  Options or Rights or other stock or  securities  granted under this
Plan and the purchase or exercise  price  thereof,  (iii) the number and kind of
shares of Common Stock or other stock or securities subject to other outstanding
Awards  (including  but not limited to Awards of  Restricted  Stock,  Restricted
Stock Units, Performance Units, Performance Shares and Other Stock-Based Awards)
granted  under  this  Plan  and the  purchase  or  exercise  price  thereof,  if
applicable,  (iv) the  aggregate  number  and kind of shares of Common  Stock or
other  stock or  securities  with  respect  to which  Options  and Awards may be
granted  to any  Eligible  Employee  in any  fiscal  year  period,  and  (v) the
performance  goals  under  Articles  8,  9,  10  and 11 of the  Plan,  shall  be
appropriately  adjusted  consistent  with  such  change  in such  manner  as the
Committee  may deem  equitable  in its sole  discretion  to prevent  substantial
dilution or enlargement of the rights granted to, or available for, Participants
under this Plan. Any such  adjustment  determined by the Committee in good faith
shall  be  binding  and  conclusive  on the  Company  and all  Participants  and
employees and their respective heirs, executors, administrators,  successors and
assigns.  Any such  adjusted  Option price shall also be used to  determine  the
amount payable by the Company upon the exercise of any Stock  Appreciation Right
associated with any Stock Option.

     (a)  To the extent  possible,  any such  adjustment in the shares of Common
          Stock  or  other  stock  or  securities  (i)  subject  to  outstanding
          Incentive  Stock Options  (including  any  adjustments in the exercise
          price)  shall  be  made by the  Committee  in  such  manner  as not to
          constitute a modification as defined by Section  424(h)(3) of the Code
          and only to the extent otherwise  permitted by Sections 422 and 424 of
          the Code,  or (ii) subject to  outstanding  Options or Awards that are
          intended to qualify as Performance-Based  Compensation,  shall be made
          by the  Committee  in such a manner  as not to  adversely  affect  the
          treatment of the Options or Awards as Performance-Based Compensation.

     (b)  If, by reason of a change  pursuant  to this  Section,  a holder of an
          Award shall be entitled  to, or a holder shall be entitled to exercise
          an Option with  respect to, new,  additional  or  different  shares of
          stock or securities of the Company or any other corporation, such new,
          additional  or different  shares shall  thereupon be subject to all of
          the  conditions,  restrictions  and  performance  criteria  which were
          applicable to the shares  subject to the Award or Option,  as the case
          may be, prior to such change.

     4.3  Purchase  Price.  Notwithstanding  any  provision  of this Plan to the
contrary,  if  authorized  but  previously  unissued  shares of Common Stock are
issued under this Plan,  such shares shall be issued for a  consideration  which
shall not be less than par value.

     4.4  Non-U.S.  Awards.  To conform  with the  provisions  of local laws and
regulations,  or with local  compensation  practices and policies,  in countries
outside  the United  States in which the  Company or any  Designated  Subsidiary
operates,  but subject to any limitations set forth herein regarding the maximum
number  of  shares  issuable  hereunder  and the  maximum  award  to any  single
Participant,  the  Committee  may (a) modify the terms and  conditions of Awards
granted to Participants employed outside the United States ("Non-U.S.  Awards"),
(b)  establish  subplans  with  modified  exercise  procedures  and  such  other
modification  as  may  be  necessary  or  advisable   under  the   circumstances
("Subplans"),  and (c) take any action that it deems advisable to obtain, comply
with or otherwise  reflect any  necessary  governmental  regulatory  procedures,
exemptions or approvals  with respect to the Plan. The  Committee's  decision to
grant Non-U.S. Awards or to establish Subplans is entirely voluntary, and at the
complete  discretion  of the  Committee.  The  Committee  may  amend,  modify or
terminate  any  Subplans  at any  time,  and  such  amendment,  modification  or
termination may be made without prior notice to the  Participants.  The Company,
its Designated Subsidiaries and the members of the Committee shall not incur any
liability of any kind to any  Participant as a result of any change,  amendment,
modification  or termination of any Subplan at any time. The benefits and rights
provided under any Subplan or by any Non-U.S. Award (d) are wholly discretionary
and, although provided by either the Company or a Designated Subsidiary,  do not
constitute regular or periodic payments and (e) are not to be considered part of
the Participant's salary or compensation under the Participant's employment with
the  Participant's  local  employer for purposes of  calculating  any severance,
resignation,  redundancy or other end-of-service  payments,  vacation,  bonuses,
long-term service awards,  indemnification,  pension or retirement benefits,  or
any other payments,  benefits or rights of any kind. If a Subplan is terminated,
the Committee may direct the payment of Non-U.S.  Awards (or direct the deferral
of  payments  whose  amount  shall be  determined)  prior to the  dates on which
payments would otherwise have been made and, in the Committee's discretion, such
payments may be made in a lump sum or in installments.

                                    ARTICLE 5
                                   Eligibility

     5.1 Senior officers, senior management and key employees of the Company and
its Designated  Subsidiaries are eligible to be granted Options and other Awards
under  this  Plan.  Eligibility  under  this  Plan  shall be  determined  by the
Committee.







                                    ARTICLE 6
                                  Stock Options

     6.1  Options.  Stock  Options may be granted  alone or in addition to other
Awards granted under this Plan.  Each Stock Option granted under this Plan shall
be one of two types: (i) an Incentive Stock Option or (ii) a Non-Qualified Stock
Option.

     6.2  Grants.  The  Committee  shall  have  the  authority  to  grant to any
Participant one or more Incentive Stock Options, Non-Qualified Stock Options, or
both types of Stock  Options  (in each case with or without  Stock  Appreciation
Rights);  provided,  however, that no Participant shall be granted Stock Options
or Non-Tandem  Stock  Appreciation  Rights,  or both, with respect to a total of
more than  1,500,000  shares of  Common  Stock  during  any  fiscal  year of the
Company.  To the extent that any Stock  Option does not qualify as an  Incentive
Stock Option  (whether  because of its  provisions  or the time or manner of its
exercise or otherwise),  such Stock Option or the portion thereof which does not
qualify shall constitute a separate Non-Qualified Stock Option.

     6.3  Incentive  Stock  Options.  Anything  in  the  Plan  to  the  contrary
notwithstanding,  no term of this Plan relating to Incentive Stock Options shall
be  interpreted,  amended or  altered,  nor shall any  discretion  or  authority
granted  under the Plan be so  exercised,  so as to  disqualify  the Plan  under
Section 422A of the Code, or, without the consent of the Participants  affected,
to disqualify any Incentive Stock Option under such Section 422A.

     6.4 Terms of Options.  Options  granted under this Plan shall be subject to
the following  terms and  conditions  and shall be in such form and contain such
additional terms and conditions,  not inconsistent  with the terms of this Plan,
as the Committee shall deem desirable:

     (a)  Option Price.  The option price per share of Common Stock  purchasable
          under a Stock Option shall be  determined by the Committee at the time
          of grant but shall be not less than 100% of the Fair  Market  Value of
          the Common Stock at grant.

     (b)  Option  Term.  The  term of each  Stock  Option  shall be fixed by the
          Committee,  but no Incentive  Stock Option shall be  exercisable  more
          than  ten  years  after  the  date  the  Option  is  granted,  and  no
          Non-Qualified  Stock Option shall be  exercisable  more than ten years
          and one day after the date the Option is granted.

     (c)  Exercisability.  Stock  Options shall be  exercisable  at such time or
          times and subject to such terms and  conditions as shall be determined
          by the Committee at grant; provided, however, that, except as provided
          in subsections  (f), (g) and (h) below and Article 3, unless otherwise
          determined  by the  Committee  at  grant,  no  Stock  Option  shall be
          exercisable prior to the first anniversary date of the granting of the
          Option. If the Committee provides,  in its discretion,  that any Stock
          Option is exercisable  only in  installments,  the Committee may waive
          such installment  exercise provisions at any time at or after grant in
          whole or in part,  based on such  factors,  if any,  as the  Committee
          shall determine, in its sole discretion.

     (d)  Method of  Exercise.  Subject to  whatever  installment  exercise  and
          waiting period  provisions  apply under  subsection  (c) above,  Stock
          Options  may be  exercised  in whole or in part at any time during the
          option  term,  by giving  written  notice of  exercise  to the Company
          specifying the number of shares to be purchased.  Such notice shall be
          accompanied  by payment in full of the purchase  price in such form as
          the  Committee  may  accept.  If and to the extent  determined  by the
          Committee in its sole discretion at or after grant, payment in full or
          in part may  also be made in the  form of  Common  Stock  (other  than
          Restricted  Stock)  owned  by  the  Participant  (and  for  which  the
          Participant   has  good   title  free  and  clear  of  any  liens  and
          encumbrances)  or Restricted  Stock,  or by reduction in the number of
          shares  issuable upon such exercise  based,  in each case, on the Fair
          Market Value of the Common Stock on the payment date as  determined by
          the  Committee   (without   regard  to  any  forfeiture   restrictions
          applicable  to Restricted  Stock).  No shares of Common Stock shall be
          issued until payment,  as provided  herein,  therefor has been made. A
          Participant  shall  generally  have the rights to  dividends  or other
          rights of a stockholder  with respect to shares  subject to the Option
          when the optionee has given written  notice of exercise,  has paid for
          such  shares as provided  herein,  and,  if  requested,  has given the
          representation   described  in  Section  16.1.   Notwithstanding   the
          foregoing,  if payment in full or in part has been made in the form of
          Restricted  Stock,  an  equivalent  number of  shares of Common  Stock
          issued  on  exercise  of the  Option  shall  be  subject  to the  same
          restrictions   and  conditions,   and  during  the  remainder  of  the
          Restriction  Period,  applicable  to the  shares of  Restricted  Stock
          surrendered therefor.

     (e)  Transferability of Options.

          (1)  No  Stock  Option  shall  be   Transferable  by  the  Participant
               otherwise   than  by  will  or  by  the  laws  of   descent   and
               distribution, and all Stock Options shall be exercisable,  during
               the   Participant's    lifetime,   only   by   the   Participant.
               Notwithstanding  the foregoing,  the Committee may provide in the
               terms and  conditions  governing  any Stock  Option other than an
               Incentive Stock Option, at the time of grant or thereafter,  that
               the Stock Option may be  Transferred,  to the extent  vested,  to
               members of the  Participant's  immediate family, to trusts solely
               for  the  benefit  of  such  immediate  family  members,  and  to
               partnerships in which such immediate family members and/or trusts
               are  the  only  partners.  For  this  purpose  "immediate  family
               members"  means  the  Participant's  spouse,  parents,  children,
               stepchildren, grandchildren and other issue and legal dependents.
               Any Transfer of Stock Options made under this  provision will not
               be  effective  until  notice of such  Transfer is received by the
               Company.

          (2)  Notwithstanding  any  thing to the  contrary  herein,  if a Stock
               Option has been  Transferred in accordance with this Section 6.4,
               the Stock Option shall be exercisable  solely by the  Transferee.
               The Stock Option shall remain  subject to the  provisions  of the
               Plan,  including that it shall be exercisable  only to the extent
               that the  Participant  or  Participant's  estate  would have been
               entitled to exercise it if the  Participant  had not  Transferred
               the Stock  Option.  In the event of the death of the  Participant
               prior to the expiration of the right to exercise the  Transferred
               Stock  Option,  the period during which the Stock Option shall be
               exercisable  shall  terminate on the date one year  following the
               date of the Participant's death. In the event of the death of the
               Transferee  prior to the  expiration of the right to exercise the
               Stock  Option,  the period during which the Stock Option shall be
               exercisable  by  the  executors,  administrators,   legatees  and
               distributees  of the  Transferee's  estate,  as the  case may be,
               shall  terminate on the date one year  following  the date of the
               Transferee's death. In no event, however,  shall the Stock Option
               be  exercisable  after the  expiration of the Stock Option period
               set forth in the terms and  conditions of the Stock  Option.  The
               Stock  Option  shall  be  subject  to  such  other  rules  as the
               Committee shall determine.

     (f)  Termination  by  Death.   Subject  to  subsection  (j)  below,   if  a
          Participant's  employment  by the Company or a  Designated  Subsidiary
          terminates  by  reason  of  death,  any  Stock  Option  held  by  such
          Participant,  unless  otherwise  determined by the Committee at grant,
          shall be fully  vested and may  thereafter  be  exercised by the legal
          representative of the estate,  for a period of one year (or such other
          period as the  Committee  may  specify at grant) from the date of such
          death or until the expiration of the stated term of such Stock Option,
          whichever period is the shorter.

     (g)  Termination by Reason of Disability.  Subject to subsection (j) below,
          if  a  Participant's   employment  by  the  Company  or  a  Designated
          Subsidiary  terminates by reason of Disability,  any Stock Option held
          by such Participant,  unless otherwise  determined by the Committee at
          grant,  shall be fully vested and may  thereafter  be exercised by the
          Participant  for a period of three years (or such other  period as the
          Committee may specify at grant) from the date of such  termination  of
          employment  or until the  expiration  of the stated term of such Stock
          Option, whichever period is the shorter;  provided,  however, that, if
          the  Participant  dies  within such  three-year  period (or such other
          period as the Committee shall specify at grant), any unexercised Stock
          Option held by such Participant shall thereafter be exercisable to the
          extent to which it was  exercisable  at the time of death for a period
          of twelve  months from the date of such death or until the  expiration
          of the  stated  term of such  Stock  Option,  whichever  period is the
          shorter.  In the  event of  termination  of  employment  by  reason of
          Disability,  if an  Incentive  Stock  Option  is  exercised  after the
          expiration of the exercise  periods that apply for purposes of Section
          422A of the Code,  such Stock Option will  thereafter  be treated as a
          Non-Qualified Stock Option.

     (h)  Termination by Reason of Retirement.  Subject to subsection  (j), if a
          Participant's  employment  by the Company or a  Designated  Subsidiary
          terminates  by reason of  Retirement,  any Stock  Option  held by such
          Participant,  unless  otherwise  determined by the Committee at grant,
          shall  be  fully  vested  and  may  thereafter  be  exercised  by  the
          Participant  for a period of three years (or such other  period as the
          Committee may specify at grant) from the date of such  termination  of
          employment or the  expiration of the stated term of such Stock Option,
          whichever  period is the  shorter;  provided,  however,  that,  if the
          Participant dies within such three-year  period, any unexercised Stock
          Option held by such Participant  shall  thereafter be exercisable,  to
          the  extent to which it was  exercisable  at the time of death,  for a
          period  of  twelve  months  from the date of such  death or until  the
          expiration of the stated term of such Stock Option,  whichever  period
          is the shorter. In the event of termination of employment by reason of
          Retirement,  if an  Incentive  Stock  Option  is  exercised  after the
          expiration of the exercise  periods that apply for purposes of Section
          422A of the Code,  such Stock Option will  thereafter  be treated as a
          Non-Qualified Stock Option.

     (i)  Other Termination.  Unless otherwise determined by the Committee at or
          after  grant,  if a  Participant's  employment  by  the  Company  or a
          Designated  Subsidiary  terminates  for any reason  other than  death,
          Disability or Retirement,  the Stock Option shall thereupon terminate,
          except that such Stock Option may be  exercised,  to the extent it was
          exercisable immediately preceding such termination,  for the lesser of
          three  months  or the  balance  of  such  Stock  Option's  term if the
          Participant  is  involuntarily   terminated  by  the  Company  or  the
          Designated Subsidiary without cause.

     (j)  Incentive Stock Option  Limitations.  To the extent that the aggregate
          Fair Market Value  (determined  as of the time of grant) of the Common
          Stock with respect to which  Incentive  Stock Options are  exercisable
          for the first time by the  Participant  during any calendar year under
          the Plan  and/or any other  stock  option  plan of the  Company or any
          subsidiary or parent corporation (within the meaning of Section 425 of
          the Code) exceeds  $100,000,  such Options shall be treated as Options
          which are not Incentive Stock Options.

          To the extent (if any)  permitted  under  Section 422A of the Code, or
          the  applicable  regulations  thereunder  or any  applicable  Internal
          Revenue Service pronouncement,  if (i) a Participant's employment with
          the Company or a  Designated  Subsidiary  is  terminated  by reason of
          death,  Disability or Retirement and (ii) the portion of any Incentive
          Stock Option that is otherwise exercisable during the post-termination
          period  specified under  subsections  (f), (g) or (h) above,  computed
          without  regard to the  $100,000  limitation  currently  contained  in
          Section 422A(d) of the Code, is greater than the portion of such Stock
          Option that is immediately  exercisable as an "incentive stock option"
          during such  post-termination  period under Section 422A,  such excess
          shall be treated as a Non-Qualified  Stock Option.  If the exercise of
          an  Incentive  Stock  Option is  accelerated  by reason of a Change in
          Control,  any  portion of such Option  that is not  exercisable  as an
          Incentive Stock Option by reason of the $100,000 limitation  contained
          in Section  422A(d)  of the Code  shall be treated as a  Non-Qualified
          Stock Option.

          Should any of the foregoing  provisions  not be necessary in order for
          the Stock Options to qualify as Incentive Stock Options, or should any
          additional  provisions  be required,  the Committee may amend the Plan
          accordingly,  without the  necessity of obtaining  the approval of the
          stockholders of the Company.

     (k)  Buyout and Settlement Provisions.  The Committee may at any time offer
          to buy out an  Option  previously  granted,  based on such  terms  and
          conditions as the Committee  shall  establish and  communicate  to the
          Participant at the time that such offer is made.

          In  addition,  if the  Option  agreement  so  provides  at grant or is
          amended  (with the  Participant's  consent)  after  grant and prior to
          exercise to so provide,  the Committee may require that all or part of
          the  shares  to be  issued  with  respect  to the  spread  value of an
          exercised Option take the form of Performance Shares, Restricted Stock
          or  Restricted  Stock  Units,  which  shall be  valued  on the date of
          exercise  on the basis of the Fair  Market  Value of such  Performance
          Shares,  Restricted Stock or Restricted Stock Units determined without
          regard to the  deferral  limitations  and/or  forfeiture  restrictions
          involved.







                                    ARTICLE 7
                            Stock Appreciation Rights

     7.1 Tandem Stock  Appreciation  Rights.  Stock  Appreciation  Rights may be
granted in conjunction  with all or part of any Stock Option (a "Reference Stock
Option") granted under this Plan ("Tandem Stock  Appreciation  Rights").  In the
case of a  Non-Qualified  Stock Option,  such rights may be granted either at or
after the time of the grant of such  Reference  Stock Option.  In the case of an
Incentive Stock Option, such rights may be granted only at the time of the grant
of such Reference Stock Option.

     7.2 Terms and Conditions of Tandem Stock Appreciation Rights.  Tandem Stock
Appreciation  Rights  shall  be  subject  to  such  terms  and  conditions,  not
inconsistent  with the provisions of this Plan, as shall be determined from time
to time by the Committee, including the following:

     (a)  Term. A Tandem Stock  Appreciation Right or applicable portion thereof
          granted with respect to a Reference  Stock Option shall  terminate and
          no longer be  exercisable  upon the  termination  or  exercise  of the
          Reference Stock Option,  except that,  unless otherwise  determined by
          the Committee, in its sole discretion,  at the time of grant, a Tandem
          Stock  Appreciation  Right  granted with respect to less than the full
          number of shares  covered by the  Reference  Stock Option shall not be
          reduced until and then only to the extent the exercise or  termination
          of the Reference  Stock Option causes the number of shares  covered by
          the  Tandem  Stock  Appreciation  Right to exceed the number of shares
          remaining available and unexercised under the Reference Stock Option.

     (b)  Exercisability.  Tandem Stock Appreciation Rights shall be exercisable
          only at such time or times and to the extent that the Reference  Stock
          Options to which they relate shall be exercisable  in accordance  with
          the  provisions  of Article 6 and this Article 7;  provided,  however,
          that any Tandem Stock  Appreciation  Right  granted  subsequent to the
          grant of the Reference  Stock Option shall not be  exercisable  during
          the first six months of its term, except that this special  limitation
          shall not apply in the event of death or Disability of the Participant
          prior to the expiration of the six-month period.

     (c)  Method of Exercise. A Tandem Stock Appreciation Right may be exercised
          by an optionee by surrendering the applicable portion of the Reference
          Stock Option. Upon such exercise and surrender,  the Participant shall
          be entitled to receive an amount  determined in the manner  prescribed
          in this Section 7.2. Stock Options which have been so surrendered,  in
          whole or in part,  shall no longer be  exercisable  to the  extent the
          related Tandem Stock Appreciation Rights have been exercised.

     (d)  Payment.  Upon the  exercise of a Tandem  Stock  Appreciation  Right a
          Participant  shall be entitled to receive up to, but no more than,  an
          amount in cash  and/or  shares of Common  Stock  equal in value to the
          excess of the Fair Market  Value of one share of Common Stock over the
          option  price  per  share  specified  in the  Reference  Stock  Option
          multiplied  by the  number of shares in  respect  of which the  Tandem
          Stock Appreciation Right shall have been exercised, with the Committee
          having the right to determine the form of payment.

     (e)  Non-Transferability.   Tandem  Stock  Appreciation   Rights  shall  be
          Transferable  only when and to the extent  that the  underlying  Stock
          Option would be Transferable under subsection 6.4(e) of the Plan.

     (f)  Deemed  Exercise of  Reference  Stock  Option.  Upon the exercise of a
          Tandem Stock  Appreciation  Right,  the Reference Stock Option or part
          thereof  to which such Stock  Appreciation  Right is related  shall be
          deemed to have been  exercised for the purpose of the  limitation  set
          forth in Article 4 of the Plan on the number of shares of Common Stock
          to be issued under the Plan.

     7.3 Non-Tandem Stock  Appreciation  Rights.  Non-Tandem Stock  Appreciation
Rights may also be granted without  reference to any Stock Options granted under
this Plan; provided, however, that no Participant shall be granted Stock Options
or Non-Tandem  Stock  Appreciation  Rights,  or both, with respect to a total of
more than  1,500,000  shares of  Common  Stock  during  any  fiscal  year of the
Company.

     7.4  Terms  and  Conditions  of  Non-Tandem  Stock   Appreciation   Rights.
Non-Tandem  Stock  Appreciation  Rights  shall  be  subject  to such  terms  and
conditions,  not  inconsistent  with the  provisions  of this Plan,  as shall be
determined from time to time by the Committee, including the following:

     (a)  Term. The term of each Non-Tandem  Stock  Appreciation  Right shall be
          fixed by the  Committee,  but shall not be greater  than ten years and
          one day after the date the Right is granted.

     (b)  Exercisability.   Non-Tandem  Stock   Appreciation   Rights  shall  be
          exercisable  at such  time or times  and  subject  to such  terms  and
          conditions as shall be determined by the Committee at grant; provided,
          however,  that any Right shall not be exercisable during the first six
          months of its term,  except  that this  special  limitation  shall not
          apply in the event of death or Disability of the Participant  prior to
          expiration of this six-month period. If the Committee provides, in its
          discretion,  that any such Right is exercisable  only in installments,
          the Committee may waive such  installment  exercise  provisions at any
          time at or after grant in whole or in part, based on such factors,  if
          any, as the Committee shall determine, in its sole discretion.

     (c)  Method of  Exercise.  Subject to  whatever  installment  exercise  and
          waiting period provisions apply under subsection (b) above, Non-Tandem
          Stock Appreciation  Rights may be exercised in whole or in part at any
          time during the option term, by giving  written  notice of exercise to
          the Company specifying the number of Rights to be exercised.

     (d)  Payment.  Upon the exercise of a Non-Tandem Stock Appreciation Right a
          Participant shall be entitled to receive, for each Right exercised, up
          to, but no more than,  an amount in cash and/or shares of Common Stock
          equal in value to the excess of the Fair Market  Value of one share of
          Common Stock on the date the Right is  exercised  over the Fair Market
          Value of one share of Common  Stock on the date the Right was  awarded
          to the  Participant,  with the Committee having the right to determine
          the form of payment.

     (e)  Non-Transferability.  No Non-Tandem Stock  Appreciation Right shall be
          Transferable by the Participant  otherwise than by will or by the laws
          of descent and distribution, and all such Rights shall be exercisable,
          during the Participant's lifetime, only by the Participant.

     (f)  Termination by Death. If a Participant's  employment by the Company or
          a Designated  Subsidiary terminates by reason of death, any Non-Tandem
          Stock  Appreciation  Right held by such Participant,  unless otherwise
          determined  by the  Committee at grant,  shall be fully vested and may
          thereafter be exercised by the legal representative of the estate, for
          a period  of one  year (or such  other  period  as the  Committee  may
          specify at grant) from the date of such death or until the  expiration
          of the stated term of such Right, whichever period is the shorter.

     (g)  Termination by Reason of Disability or Retirement.  If a Participant's
          employment  by the Company or a Designated  Subsidiary  terminates  by
          reason of Disability or Retirement,  any Non-Tandem Stock Appreciation
          Right held by such  Participant,  unless  otherwise  determined by the
          Committee  at  grant,  shall be fully  vested  and may  thereafter  be
          exercised  by the  Participant  for a period  of three  years (or such
          other period as the  Committee  may specify at grant) from the date of
          such  termination  of employment or until the expiration of the stated
          term  of  such  Right,  whichever  period  is the  shorter;  provided,
          however,  that, if the Participant dies within such three-year  period
          (or such other period as the Committee  shall  specify at grant),  any
          unexercised   Non-Tandem  Stock   Appreciation   Right  held  by  such
          Participant  shall thereafter be exercisable to the extent to which it
          was  exercisable  at the time of death for a period  of twelve  months
          from the date of such death or until the expiration of the stated term
          of such Right, whichever period is the shorter.

     (h)  Other Termination.  Unless otherwise determined by the Committee at or
          after  grant,  if a  Participant's  employment  by  the  Company  or a
          Designated  Subsidiary  terminates  for any reason  other than  death,
          Disability or Retirement,  the  Non-Tandem  Stock  Appreciation  Right
          shall thereupon terminate, except that such Right may be exercised, to
          the extent it was exercisable  immediately preceding such termination,
          for the lesser of three  months or the  balance of the stated  term of
          such  Right if the  Participant  is  involuntarily  terminated  by the
          Company or the Designated Subsidiary without cause.


                                    ARTICLE 8
                                Restricted Stock

     8.1 Awards of Restricted  Stock.  Shares of Restricted  Stock may be issued
either  alone or in  addition  to other  Awards  granted  under  the  Plan.  The
Committee shall determine the Eligible  Employees to whom, and the time or times
at which,  grants of Restricted  Stock will be made,  the number of shares to be
awarded to any person,  the price (if any) to be paid by the recipient  (subject
to Section  8.2),  the time or times  within which such Awards may be subject to
forfeiture,  the vesting  schedule and rights to acceleration  thereof,  and all
other terms and conditions of the Awards.  The Committee may condition the grant
or vesting (i.e.,  lapse of  restrictions  and risk of forfeiture) of Restricted
Stock upon the attainment of specified  performance  goals or such other factors
or criteria as the Committee may determine in its sole discretion.

     Restricted Stock intended to meet the requirements of Section 162(m) of the
Code   for   Performance-Based   Compensation   is   referred   to   herein   as
"Performance-Based Restricted Stock." The Committee shall determine the Eligible
Employees  to whom and the time or times at which  Performance-Based  Restricted
Stock shall be  awarded,  the number of shares of  Performance-Based  Restricted
Stock to be awarded to any person,  the duration of the period (the "Restriction
Period") during which, and the conditions under which, the Participant shall not
be permitted to Transfer shares of  Performance-Based  Restricted  Stock and the
shares shall be subject to risk of forfeiture, the duration of the period during
which any performance  goals shall be required to be attained (the  "Performance
Period")  and the other  terms and  conditions  of the Award.  Performance-Based
Restricted  Stock shall be subject to the  restrictions  and  conditions of this
Plan as  Restricted  Stock.  Performance-Based  Restricted  Stock  may be issued
either  alone or in addition to other  Awards  granted  under the Plan and shall
have the following material terms:

     (a)  Eligible   Employees.   Employees   eligible  to  receive   Awards  of
          Performance-Based  Restricted  Stock shall be those  persons  eligible
          under Section 5.1.

     (b)  Maximum Amount. The aggregate amount paid to any employee with respect
          to Awards of  Performance-Based  Restricted  Stock  with  respect to a
          Performance    Period   shall   not   exceed   1,000,000   shares   of
          Performance-Based  Restricted  Stock. The Performance  Period for this
          purpose  shall  be one (1) to five  (5)  years,  as  specified  by the
          Committee.  Unless  otherwise  provided by the Committee,  two or more
          Performance  Periods may overlap,  but no two Performance  Periods may
          consist entirely of the same period.

     (c)  Business Criteria.

          (i)  The  performance  goals  shall be based on any one or more of the
               following  business  criteria  relating  to  the  Company  or any
               subsidiary,  division or other unit of the Company:  (i) revenue,
               (ii) net  income,  (iii) net  income per  share,  (iv)  operating
               income,  (v) earnings per share,  (vi) cash flow,  (vii) earnings
               before  interest  and taxes (EBIT) or earnings  before  interest,
               taxes,  depreciation  and  amortization  (EBITDA),  (viii)  total
               stockholder  return,  (ix) total  stockholder  return relative to
               peers,  (x) financial  returns  (including,  without  limitation,
               return on assets,  return on equity  and  return on  investment),
               (xi) cost reduction targets, (xii) customer satisfaction,  (xiii)
               customer growth, or (xiv) employee satisfaction.

          (ii) Except to the extent that the treatment of the  Performance-Based
               Restricted  Stock  as  Performance-Based  Compensation  would  be
               adversely affected, at the time of grant of the Performance-Based
               Restricted  Stock,  the  Committee  may provide for the manner in
               which  performance will be measured against the performance goals
               (or may adjust the  performance  goals) to  reflect  losses  from
               discontinued  operations,  special,  extraordinary,   unusual  or
               nonrecurring gains and losses or charges,  non-cash charges,  the
               cumulative   effect  of  accounting   changes,   acquisitions  or
               divestitures,      core     process     redesigns,     structural
               changes/outsourcing,  foreign  exchange  impacts,  the  impact of
               specified corporate  transactions,  accounting or tax law changes
               and other special, extraordinary, unusual or nonrecurring events.

          (iii) The performance goals with respect to a Performance Period shall
               be established by the Committee by the earlier of (x) the date on
               which a quarter of the Performance  Period has elapsed or (y) the
               date  which is ninety  (90) days  after the  commencement  of the
               Performance  Period,  and  in any  event  while  the  performance
               relating  to  the   performance   goals   remains   substantially
               uncertain.

     8.2  Awards and  Certificates.  The  prospective  Participant  selected  to
receive a Restricted  Stock Award shall not have any rights with respect to such
Award,  unless and until such Participant has delivered a fully executed copy of
the agreement  evidencing  the Award to the Company and has  otherwise  complied
with the  applicable  terms and  conditions of such Award.  Further,  such Award
shall be subject to the following conditions:

          (a)  Purchase  Price.  Subject to Section 4.3, the purchase  price for
               shares of  Restricted  Stock may be less than their par value and
               may be zero.

          (b)  Acceptance.  Awards of Restricted Stock must be accepted within a
               period of 60 days (or such shorter  period as the  Committee  may
               specify at grant) after the Award date, by executing a Restricted
               Stock Award  agreement and by paying  whatever price (if any) the
               Committee has designated thereunder.

          (c)  Legend.  Unless  shares  are  held  in  book-entry  form  (or any
               electronic equivalent thereof) in the name of or on behalf of the
               Participant,  each Participant receiving a Restricted Stock Award
               shall be issued a stock  certificate in respect of such shares of
               Restricted  Stock.  Such  certificate  shall be registered in the
               name of such  Participant,  and shall bear an appropriate  legend
               referring to the terms,  conditions,  and restrictions applicable
               to such Award, substantially in the following form:

               "The  anticipation,   alienation,   attachment,  sale,  transfer,
               assignment,  pledge, encumbrance or charge of the shares of stock
               represented  hereby  are  subject  to the  terms  and  conditions
               (including  forfeiture) of The Reader's Digest Association,  Inc.
               (the "Company") 2005 Key Employee Long Term Incentive Plan and an
               Agreement  entered  into  between  the  registered  owner and the
               Company  dated . Copies of such Plan and Agreement are on file at
               the principal office of the Company."

          (d)  Custody.  The Committee shall require that any stock certificates
               evidencing  shares of Restricted  Stock be held in custody by the
               Company until the  restrictions  thereon  shall have lapsed,  and
               that,  as  a  condition  of  any  Restricted   Stock  Award,  the
               Participant  shall have  delivered  a duly  signed  stock  power,
               endorsed in blank,  relating to the Common Stock  covered by such
               Award.

     8.3  Restrictions  and Conditions.  The shares of Restricted  Stock awarded
pursuant  to this  Plan  shall be  subject  to the  following  restrictions  and
conditions:

          (a)  Restriction  Period.  Subject to the  provisions of this Plan and
               the  Award  agreement,   during  the  Restriction   Period,   the
               Participant   shall  not  be  permitted  to  Transfer  shares  of
               Restricted  Stock awarded under this Plan.  Except in the case of
               grants to new employees,  the period over which the  restrictions
               on  service-based  Restricted Stock Awards shall lapse may not be
               less than three years and the period over which  restrictions  on
               performance-based  Restricted Stock Awards shall lapse may not be
               less  than one  year,  which in each  case may  include  pro rata
               vesting over such period. Within these limits, the Committee,  in
               its  sole   discretion,   may  provide  for  the  lapse  of  such
               restrictions  in  installments  and may  accelerate or waive such
               restrictions in whole or in part,  based on service,  performance
               and/or  such  other  factors or  criteria  as the  Committee  may
               determine in its sole discretion.

          (b)  Rights as Stockholder.  Except as provided in this subsection (b)
               and  subsection  (a) above or as otherwise  provided in the terms
               and  conditions  and  restrictions  at the  time  of  grant,  the
               Participant  shall have, with respect to the shares of Restricted
               Stock, all of the rights of a holder of shares of Common Stock of
               the Company  including  the right to receive any  dividends.  The
               Committee,  in its sole discretion,  as determined at the time of
               Award,  may permit or require  the  payment  of  dividends  to be
               deferred.

          (c)  Termination of Employment.  Subject to the applicable  provisions
               of the Award  agreement  and this  Plan,  upon  termination  of a
               Participant's   employment  with  the  Company  or  a  Designated
               Subsidiary  for any reason  during the  Restriction  Period,  all
               Restricted  Stock still  subject to  restriction  will vest or be
               forfeited in accordance with the terms and conditions established
               by the Committee at grant.

          (d)  Hardship.  Subject  to the  applicable  provisions  of the  Award
               agreement  and  this  Plan,  in the  event of  hardship  or other
               special  circumstances of a Participant whose employment with the
               Company or a Designated  Subsidiary is  involuntarily  terminated
               (other  than  for  cause),   the  Committee   may,  in  its  sole
               discretion,  waive  in  whole  or in  part  any or all  remaining
               restrictions  with  respect  to  such  Participant's   shares  of
               Restricted Stock, based on such factors as the Committee may deem
               appropriate.

          (e)  Lapse of Restrictions. If and when the Restriction Period expires
               without a prior  forfeiture  of the  Restricted  Stock subject to
               such Restriction Period, such Restricted Stock shall vest and the
               certificates   for  such  shares   shall  be   delivered  to  the
               Participant.  All legends relating to the restrictions applicable
               to the Restricted  Stock shall be removed from said  certificates
               at the time of delivery to the Participant.

          (f)  Determination  of  Performance.  Promptly  after  the  end of the
               Performance Period and prior to the vesting, payment,  settlement
               or  lapsing  of any  restrictions  with  respect  to any Award of
               Performance-Based  Restricted  Stock, the Committee shall certify
               in  writing  that the  applicable  performance  goals  have  been
               satisfied  to the  extent  necessary  for the Award to qualify as
               Performance-Based  Compensation.  Promptly  after  the end of the
               Performance Period and prior to the vesting, payment,  settlement
               or lapsing of any restrictions with respect to any other Award of
               Restricted Stock with performance-based conditions, the Committee
               shall  certify  in  writing  the  extent to which the  applicable
               performance goals have been satisfied.  A Participant's  Award of
               Performance-Based  Restricted  Stock may be  reduced  at any time
               before payment or delivery of shares.


                                    ARTICLE 9
                             Restricted Stock Units

     9.1 Awards of Restricted Stock Units. Restricted Stock Units may be awarded
either  alone or in  addition  to other  Awards  granted  under  the  Plan.  The
Committee shall determine the eligible persons to whom, and the time or times at
which,  grants of Restricted  Stock Units will be made, the number of Restricted
Stock  Units to be awarded to any  person,  the price (if any) to be paid by the
recipient,  the time or  times  within  which  such  Awards  may be  subject  to
forfeiture,  the vesting  schedule and rights to acceleration  thereof,  and all
other terms and conditions of the Awards.  The Committee may condition the grant
or vesting (i.e.,  lapse of  restrictions  and risk of forfeiture) of Restricted
Stock Units upon the  attainment  of specified  performance  goals or such other
factors or criteria as the Committee may determine in its sole discretion.

     Restricted  Stock Units intended to meet the requirements of Section 162(m)
of the Code  for  Performance-Based  Compensation  are  referred  to  herein  as
"Performance-Based  Restricted  Stock Units." The Committee  shall determine the
Eligible  Employees  to whom and the  time or  times at which  Performance-Based
Restricted  Stock  Units  shall be  awarded,  the  number  of  Performance-Based
Restricted  Stock Units to be awarded to any person,  the duration of the period
(the  "Restriction  Period")  during  which,  and the  conditions  under  which,
settlement of Performance-Based Restricted Stock Units shall be deferred and the
Performance-Based Restricted Stock Units shall be subject to risk of forfeiture,
the duration of the period during which any performance  goals shall be required
to be attained (the "Performance Period"), and the other terms and conditions of
the Award.  Performance-Based  Restricted  Stock  Units  shall be subject to the
restrictions   and   conditions  of  this  Plan  as   Restricted   Stock  Units.
Performance-Based  Restricted  Stock  Units may be  awarded  either  alone or in
addition to other  Awards  granted  under the Plan and shall have the  following
material terms:

          (a)  Eligible  Employees.  Employees  eligible  to  receive  Awards of
               Performance-Based  Restricted  Stock Units shall be those persons
               eligible under Section 5.1.

          (b)  Maximum  Amount.  The aggregate  amount paid to any employee with
               respect to Awards of  Performance-Based  Restricted  Stock  Units
               with respect to a Performance  Period shall not exceed  1,500,000
               Restricted Stock Units.  The Performance  Period for this purpose
               shall  be  one  (1)  to  five  (5)  years,  as  specified  by the
               Committee.  Unless  otherwise  provided by the Committee,  two or
               more  Performance  Periods may  overlap,  but no two  Performance
               Periods may consist entirely of the same period.

          (c)  Business Criteria.

               (i)  The  performance  goals shall be based on any one or more of
                    the following  business  criteria relating to the Company or
                    any subsidiary,  division or other unit of the Company:  (i)
                    revenue,  (ii) net income,  (iii) net income per share, (iv)
                    operating  income,  (v) earnings per share,  (vi) cash flow,
                    (vii) earnings  before interest and taxes (EBIT) or earnings
                    before  interest,   taxes,   depreciation  and  amortization
                    (EBITDA),   (viii)  total  stockholder  return,  (ix)  total
                    stockholder  return relative to peers, (x) financial returns
                    (including,  without limitation, return on assets, return on
                    equity  and  return  on  investment),  (xi)  cost  reduction
                    targets,  (xii)  customer   satisfaction,   (xiii)  customer
                    growth, or (xiv) employee satisfaction.

               (ii) Except   to  the   extent   that   the   treatment   of  the
                    Performance-Based      Restricted     Stock     Units     as
                    Performance-Based  Compensation would be adversely affected,
                    at the  time of grant  of the  Performance-Based  Restricted
                    Stock  Units,  the  Committee  may provide for the manner in
                    which  performance  will be measured against the performance
                    goals (or may  adjust  the  performance  goals)  to  reflect
                    losses from discontinued operations, special, extraordinary,
                    unusual  or  nonrecurring  gains  and  losses  and  charges,
                    non-cash  charges,   the  cumulative  effect  of  accounting
                    changes,   acquisitions   or   divestitures,   core  process
                    redesigns, structural changes/outsourcing,  foreign exchange
                    impacts,  the impact of  specified  corporate  transactions,
                    accounting   or  tax  law   changes   and   other   special,
                    extraordinary, unusual or nonrecurring events.

               (iii) The performance goals with respect to a Performance  Period
                    shall be  established by the Committee by the earlier of (x)
                    the date on which a quarter  of the  Performance  Period has
                    elapsed or (y) the date which is ninety  (90) days after the
                    commencement  of the  Performance  Period,  and in any event
                    while the  performance  relating  to the  performance  goals
                    remains substantially uncertain.

     9.2 Terms and Conditions.  Restricted  Stock Units awarded pursuant to this
Article 9 shall be subject to the following terms and conditions:

     (a)  Acceptance. Awards of Restricted Stock Units must be accepted within a
          period of 60 days (or such shorter period as the Committee may specify
          at grant) after the Award date,  by executing a Restricted  Stock Unit
          Award  agreement and by paying  whatever  price (if any) the Committee
          has designated thereunder.

     (b)  Restriction Period.  Subject to the applicable provisions of the Award
          agreement and this Plan, Restricted Stock Units may not be Transferred
          during  the  Restriction  Period.  Except in the case of grants to new
          employees,  the period over which the  restrictions  on  service-based
          Restricted  Stock Unit  Awards  shall lapse may not be less than three
          years and the period  over  which  restrictions  on  performance-based
          Restricted  Stock  Unit  Awards  shall  lapse may not be less than one
          year,  which in each  case may  include  pro rata  vesting  over  such
          period.  Within these limits,  the Committee,  in its sole discretion,
          may provide for the lapse of such restrictions in installments and may
          accelerate or waive such  restrictions  in whole or in part,  based on
          service,  performance  and/or  such other  factors or  criteria as the
          Committee may determine in its sole discretion.

     (c)  Dividends. Unless otherwise determined by the Committee at the time of
          Award,  amounts equal to any dividends declared during the Restriction
          Period with respect to the number of shares of Common  Stock  relating
          to a Restricted Stock Unit Award will not be paid to the Participant.

     (d)  Payment.  Subject to the  provisions  of the Award  agreement and this
          Plan, at the expiration of the  Restriction  Period,  the  Restriction
          Stock Units subject to the Restriction Period shall vest and shares of
          Common Stock or the cash value of each vested  Restricted  Stock Unit,
          or a combination  thereof,  shall be delivered to the Participant,  or
          his legal representative.

     (e)  Termination of Employment. Subject to the applicable provisions of the
          Award  agreement and this Plan,  upon  termination of a  Participant's
          employment with the Company or a Designated  Subsidiary for any reason
          during the Restriction  Period for a given Award, the Restricted Stock
          Units in question  will vest or be  forfeited in  accordance  with the
          terms and conditions established by the Committee at grant.

     (f)  Accelerated Vesting.  Based on service,  performance and/or such other
          factors or  criteria,  if any, as the  Committee  may  determine,  the
          Committee may, at or after grant, accelerate the vesting of all or any
          part  of  any   Restricted   Stock  Unit  and/or  waive  the  deferral
          limitations for all or any part of such Award.

     (g)  Hardship.  Subject to the applicable provisions of the Award agreement
          and this Plan, in the event of hardship or other special circumstances
          of a  Participant  whose  employment  with the Company or a Designated
          Subsidiary is  involuntarily  terminated  (other than for cause),  the
          Committee  may, in its sole  discretion,  based on such factors as the
          Committee may deem  appropriate,  waive in whole or in part any or all
          of the remaining deferral  limitations  imposed hereunder with respect
          to any or all of the Participant's Restricted Stock Units.

     (h)  Determination   of   Performance.   Promptly  after  the  end  of  the
          Performance  Period and prior to the vesting,  payment,  settlement or
          lapsing of any  restrictions  with  respect  to any  Performance-Based
          Restricted Stock Unit, the Committee shall certify in writing that the
          applicable  performance  goals  have  been  satisfied  to  the  extent
          necessary for the Award to qualify as Performance-Based  Compensation.
          Promptly  after  the end of the  Performance  Period  and prior to the
          vesting,  payment,  settlement  or  lapsing of any  restrictions  with
          respect  to any other  Restricted  Stock  Unit with  performance-based
          conditions, the Committee shall certify in writing the extent to which
          the applicable  performance goals have been satisfied. A Participant's
          Award of  Performance-Based  Restricted  Stock Units may be reduced at
          any time before payment or delivery of shares.


                                   ARTICLE 10
                               Performance Shares

     10.1 Award of Performance Shares.  Performance Shares may be awarded either
alone or in addition to other  Awards  granted  under this Plan.  The  Committee
shall  determine  the  eligible  persons  to whom and the time or times at which
Performance  Shares  shall be awarded,  the number of  Performance  Shares to be
awarded to any person,  the  duration of the period (the  "Performance  Period")
during  which,  and the  conditions  under which,  receipt of the Shares will be
deferred,  and the other terms and  conditions of the Award in addition to those
set forth in Section  10.2.  The Committee may condition the grant or vesting of
Performance  Shares upon the attainment of specified  performance  goals or such
other  factors  or  criteria  as the  Committee  shall  determine,  in its  sole
discretion.  Performance  Shares  intended to meet the  requirements  of Section
162(m) of the Code shall have the following material terms:

     (a)  Eligible   Employees.   Employees   eligible  to  receive   Awards  of
          Performance Shares shall be those persons eligible under Section 5.1.

     (b)  Maximum Amount. The aggregate amount paid to any employee with respect
          to Awards of Performance  Shares with respect to a Performance  Period
          shall  not  exceed  1,500,000  Performance  Shares.  Unless  otherwise
          provided by the Committee, an Award of Performance Shares will consist
          of  shares of Common  Stock or the value of such  shares  based on the
          average  closing  price of the Common  Stock over the last twenty (20)
          days of the  Performance  Period.  The  Performance  Period  for  this
          purpose  shall  be one (1) to five  (5)  years,  as  specified  by the
          Committee.  Unless  otherwise  provided by the Committee,  two or more
          Performance  Periods may overlap,  but no two Performance  Periods may
          consist entirely of the same period.

     (c)  Business Criteria.

          (i)  The  performance  goals  shall be based on any one or more of the
               following  business  criteria  relating  to  the  Company  or any
               subsidiary,  division or other unit of the Company:  (i) revenue,
               (ii) net  income,  (iii) net  income per  share,  (iv)  operating
               income,  (v) earnings per share,  (vi) cash flow,  (vii) earnings
               before  interest  and taxes (EBIT) or earnings  before  interest,
               taxes,  depreciation  and  amortization  (EBITDA),  (viii)  total
               stockholder  return,  (ix) total  stockholder  return relative to
               peers,  (x) financial  returns  (including,  without  limitation,
               return on assets,  return on equity  and  return on  investment),
               (xi) cost reduction targets, (xii) customer satisfaction,  (xiii)
               customer growth, or (xiv) employee satisfaction.

          (ii) Except to the extent that the treatment of the Performance Shares
               as Performance-Based Compensation would be adversely affected, at
               the time of grant of the  Performance  Shares,  the Committee may
               provide  for the  manner in which  performance  will be  measured
               against  the  performance  goals (or may adjust  the  performance
               goals) to reflect losses from discontinued  operations,  special,
               extraordinary,  unusual  or  nonrecurring  gains  and  losses  or
               charges,  non-cash  charges,  the cumulative effect of accounting
               changes,  acquisitions or divestitures,  core process  redesigns,
               structural  changes/outsourcing,  foreign exchange  impacts,  the
               impact of specified corporate transactions, accounting or tax law
               changes and other special, extraordinary, unusual or nonrecurring
               events.

          (iii) The performance goals with respect to a Performance Period shall
               be established by the Committee by the earlier of (x) the date on
               which a quarter of the Performance  Period has elapsed or (y) the
               date  which is ninety  (90) days  after the  commencement  of the
               Performance  Period,  and  in any  event  while  the  performance
               relating  to  the   performance   goals   remains   substantially
               uncertain.

     10.2 Terms and  Conditions.  Performance  Shares  awarded  pursuant to this
Article 10 shall be subject to the following terms and conditions:

     (a)  Non-Transferability. Subject to the applicable provisions of the Award
          agreement  and  this  Plan,   Performance  Share  Awards  may  not  be
          Transferred during the Performance Period.

     (b)  Dividends. Unless otherwise determined by the Committee at the time of
          Award,  amounts equal to any dividends declared during the Performance
          Period with respect to the number of shares of Common Stock covered by
          a Performance Share Award will not be paid to the Participant.

     (c)  Payment.  Subject to the  provisions  of the Award  agreement and this
          Plan, at the expiration of the Performance Period,  share certificates
          and/or cash of an equivalent  value (as the Committee may determine in
          its sole  discretion)  shall be delivered to the  Participant,  or his
          legal  representative,  in a number equal to the vested shares covered
          by the Performance Share Award.

     (d)  Termination of Employment. Subject to the applicable provisions of the
          Award  agreement and this Plan,  upon  termination of a  Participant's
          employment with the Company or a Designated  Subsidiary for any reason
          during the  Performance  Period  for a given  Award,  the  Performance
          Shares in question  will vest or be forfeited in  accordance  with the
          terms and conditions established by the Committee at grant.

     (e)  Accelerated Vesting.  Based on service,  performance and/or such other
          factors or  criteria,  if any, as the  Committee  may  determine,  the
          Committee may, at or after grant, accelerate the vesting of all or any
          part  of  any  Performance  Share  Award  and/or  waive  the  deferral
          limitations for all or any part of such Award.

     (f)  Hardship.  Subject to the applicable provisions of the Award agreement
          and this Plan, in the event of hardship or other special circumstances
          of a  Participant  whose  employment  with the Company or a Designated
          Subsidiary is  involuntarily  terminated  (other than for cause),  the
          Committee  may, in its sole  discretion,  based on such factors as the
          Committee may deem  appropriate,  waive in whole or in part any or all
          of the remaining deferral  limitations  imposed hereunder with respect
          to any or all of the Participant's Performance Shares.

     (g)  Determination   of   Performance.   Promptly  after  the  end  of  the
          Performance  Period and prior to the vesting,  payment,  settlement or
          lapsing of any  restrictions  with respect to any Award of Performance
          Shares that is intended to constitute  Performance-Based  Compensation
          made to a  Participant  who is subject to Section  162(m) of the Code,
          the Committee shall certify in writing that the applicable performance
          goals have been  satisfied  to the extent  necessary  for the Award to
          qualify as  Performance-Based  Compensation.  A Participant's Award of
          Performance  Shares  may be  reduced  at any time  before  payment  or
          delivery of shares.


                                   ARTICLE 11
                                Performance Units

     11.1 Award of Performance  Units.  Performance  Units may be awarded either
alone or in addition to other  Awards  granted  under this Plan.  The  Committee
shall  determine  the  eligible  persons  to whom and the time or times at which
Performance  Units  shall be  awarded,  the  number of  Performance  Units to be
awarded to any person,  the  duration of the period  (the  "Performance  Cycle")
during  which,  and  the  conditions  under  which,  a  Participant's  right  to
Performance  Units will be vested,  the  ability  of  Participants  to defer the
receipt of payment of such  Units,  and the other  terms and  conditions  of the
Award in addition to those set forth in Section 11.2. A  Performance  Unit shall
have a fixed dollar  value.  The Committee may condition the grant or vesting of
Performance  Units upon the  attainment of specified  performance  goals or such
other  factors  or  criteria  as the  Committee  shall  determine,  in its  sole
discretion.  Performance  Units  intended  to meet the  requirements  of Section
162(m) of the Code shall have the following material terms:

     (a)  Eligible   Employees.   Employees   eligible  to  receive   Awards  of
          Performance Units shall be those persons eligible under Section 5.1.

     (b)  Maximum  Amount.  The amount paid to any employee  with respect to any
          one Award of Performance Units shall not exceed $3,000,000  multiplied
          by the number of years in the Performance  Cycle.  Performance  Cycles
          shall be one (1) to five (5) years,  as  specified  by the  Committee.
          Unless  otherwise  provided by the Committee,  two or more Performance
          Cycles may overlap, but no two Performance Cycles may consist entirely
          of the same period.

     (c)  Business Criteria.

          (i)  The  performance  goals  shall be based on any one or more of the
               following  business  criteria  relating  to  the  Company  or any
               subsidiary,  division or other unit of the Company:  (i) revenue,
               (ii) net  income,  (iii) net  income per  share,  (iv)  operating
               income,  (v) earnings per share,  (vi) cash flow,  (vii) earnings
               before  interest  and taxes (EBIT) or earnings  before  interest,
               taxes,  depreciation  and  amortization  (EBITDA),  (viii)  total
               stockholder  return,  (ix) total  stockholder  return relative to
               peers,  (x) financial  returns  (including,  without  limitation,
               return on assets,  return on equity  and  return on  investment),
               (xi) cost reduction targets, (xii) customer satisfaction,  (xiii)
               customer growth, or (xiv) employee satisfaction.

          (ii) Except to the extent that the treatment of the Performance  Units
               as Performance-Based Compensation would be adversely affected, at
               the time of grant of the  Performance  Units,  the  Committee may
               provide  for the  manner in which  performance  will be  measured
               against  the  performance  goals (or may adjust  the  performance
               goals) to reflect losses from discontinued  operations,  special,
               extraordinary,  unusual  or  nonrecurring  gains  and  losses  or
               charges,  non-cash  charges,  the cumulative effect of accounting
               changes,  acquisitions or divestitures,  core process  redesigns,
               structural  changes/outsourcing,  foreign exchange  impacts,  the
               impact of specified corporate transactions, accounting or tax law
               changes and other special, extraordinary, unusual or nonrecurring
               events.

          (iii) The performance  goals with respect to a Performance Cycle shall
               be established by the Committee by the earlier of (x) the date on
               which a quarter of the  Performance  Cycle has elapsed or (y) the
               date  which is ninety  (90) days  after the  commencement  of the
               Performance  Cycle,  and  in  any  event  while  the  performance
               relating  to  the   performance   goals   remains   substantially
               uncertain.

     11.2 Terms and Conditions.  The Performance  Units awarded pursuant to this
Article 11 shall be subject to the following terms and conditions:

     (a)  Non-Transferability. Subject to the applicable provisions of the Award
          agreement  and  this  Plan,   Performance   Unit  Awards  may  not  be
          Transferred.

     (b)  Vesting.  At the expiration of the  Performance  Cycle,  the Committee
          shall  determine the extent to which the  performance  goals have been
          achieved,  and  the  percentage  of  the  Performance  Units  of  each
          Participant that have vested.

     (c)  Payment.  Subject to the applicable  provisions of the Award agreement
          and this Plan, at the expiration of the Performance Cycle, cash and/or
          share  certificates  of an  equivalent  value  (as the  Committee  may
          determine  in  its  sole   discretion)   shall  be  delivered  to  the
          Participant,  or his legal  representative,  in  payment of the vested
          Performance Units covered by the Performance Unit Award.

     (d)  Termination of Employment. Subject to the applicable provisions of the
          Award  agreement and this Plan,  upon  termination of a  Participant's
          employment with the Company or a Designated  Subsidiary for any reason
          during the Performance  Cycle for a given Award, the Performance Units
          in question will vest or be forfeited in accordance with the terms and
          conditions established by the Committee at grant.

     (e)  Accelerated Vesting.  Based on service,  performance and/or such other
          factors or  criteria,  if any, as the  Committee  may  determine,  the
          Committee may, at or after grant, accelerate the vesting of all or any
          part  of  any  Performance   Unit  Award  and/or  waive  the  deferral
          limitations for all or any part of such Award.

     (f)  Hardship.  Subject to the applicable provisions of the Award agreement
          and this Plan, in the event of hardship or other special circumstances
          of a  Participant  whose  employment  with the Company or a Designated
          Subsidiary is  involuntarily  terminated  (other than for cause),  the
          Committee  may, in its sole  discretion,  based on such factors as the
          Committee may deem  appropriate,  waive in whole or in part any or all
          of the remaining deferral  limitations  imposed hereunder with respect
          to any or all of the Participant's Performance Units.

     (g)  Determination   of   Performance.   Promptly  after  the  end  of  the
          Performance  Period and prior to the vesting,  payment,  settlement or
          lapsing of any  restrictions  with respect to any Award of Performance
          Units that is intended to  constitute  Performance-Based  Compensation
          made to a  Participant  who is subject to Section  162(m) of the Code,
          the Committee shall certify in writing that the applicable performance
          goals has been  satisfied  to the  extent  necessary  for the Award to
          qualify as  Performance-Based  Compensation.  A Participant's Award of
          Performance Units may be reduced at any time prior to payment.


                                   ARTICLE 12
                            Other Stock-Based Awards

     12.1 Other  Awards.  Other Awards of Common Stock and other Awards that are
valued in whole or in part by reference to, or are payable in or otherwise based
on, Common Stock ("Other Stock-Based  Awards"),  including,  without limitation,
Awards valued by reference to specified  performance goals or such other factors
as the Committee may determine, may be granted either alone or in addition to or
in tandem with Stock  Options,  Stock  Appreciation  Rights,  Restricted  Stock,
Restricted Stock Units, Performance Shares or Performance Units.

     Subject to the provisions of this Plan, the Committee  shall have authority
to  determine  the  persons to whom and the time or times at which  such  Awards
shall be made,  the number of shares of Common  Stock to be awarded  pursuant to
such Awards,  and all other  conditions  of the Awards.  The  Committee may also
provide for the grant of Common Stock under such Awards upon the completion of a
specified performance period.

     12.2 Terms and Conditions.  Other Stock-Based  Awards made pursuant to this
Article 12 shall be subject to the following terms and conditions:

     (a)  Non-Transferability. Subject to the applicable provisions of the Award
          agreement and this Plan, shares of Common Stock subject to Awards made
          under  this  Article  12 may not be  Transferred  prior to the date on
          which the  shares  are  issued,  or,  if later,  the date on which any
          applicable restriction, performance or deferral period lapses.

     (b)  Dividends. Unless otherwise determined by the Committee at the time of
          Award, subject to the provisions of the Award agreement and this Plan,
          the  recipient  of an Award under this Article 12 shall be entitled to
          receive,  currently  or on a deferred  basis,  dividends  or  dividend
          equivalents  with  respect  to the  number of  shares of Common  Stock
          covered by the Award,  as  determined  at the time of the Award by the
          Committee, in its sole discretion.

     (c)  Vesting.  Any Award under this Article 12 and any Common Stock covered
          by any such Award shall vest or be forfeited to the extent so provided
          in the Award  agreement,  as determined by the Committee,  in its sole
          discretion.

     (d)  Waiver of Limitation.  In the event of the  Participant's  Retirement,
          Disability  or  death,  or in  cases  of  special  circumstances,  the
          Committee may, in it sole discretion, waive in whole or in part any or
          all of the limitations  imposed hereunder (if any) with respect to any
          or all of an Award under this Article 12.

     (e)  Price.  Common Stock issued on a bonus basis under this Article 12 may
          be issued for no cash  consideration;  Common Stock purchased pursuant
          to a purchase  right  awarded under this Article 12 shall be priced as
          determined by the Committee.


                                   ARTICLE 13
                  Change in Control Provisions and Transactions

     13.1  Benefits.  In the event of a Change in  Control  of the  Company  (as
defined below), and except as otherwise provided by the Committee upon the grant
of an Award, the Participant shall be entitled to the following benefits:

     (a)  All outstanding Stock Options and Non-Tandem Stock Appreciation Rights
          of such  Participant  granted  prior to the Change in Control shall be
          fully vested and immediately  exercisable in their entirety, and shall
          remain  outstanding  in  accordance  with  their  terms.  In its  sole
          discretion,  the  Committee  may provide for the  purchase of any such
          Stock Options by the Company or Designated Subsidiary for an amount of
          cash equal to the excess of the  Change in Control  price (as  defined
          below) of the shares of Common  Stock  covered by such Stock  Options,
          over the aggregate exercise price of such Stock Options.  For purposes
          of this Section 13.1, Change in Control price shall mean the higher of
          (i)  the  highest  price  per  share  of  Common  Stock  paid  in  any
          transaction related to a Change in Control of the Company, or (ii) the
          highest Fair Market Value per share of Common Stock at any time during
          the 60-day period preceding a Change in Control.

     (b)  All  Performance  Share  Awards and  Performance  Unit  Awards of such
          Participant  granted  prior to the Change in Control  shall vest, at a
          minimum, as if the applicable  Performance Period or Performance Cycle
          had ended upon such Change in Control and the  determination  that any
          specified performance goals or targets had been achieved had been made
          at such time.

     (c)  The  restrictions  to which  any  shares of  Restricted  Stock and any
          Restricted Stock Units of such Participant granted prior to the Change
          in Control are subject  shall lapse as if the  applicable  Restriction
          Period had ended upon such  Change in  Control  and the  determination
          that any specified  performance goals or targets had been achieved had
          been made at such time.

         Any determination by the Committee made pursuant to paragraph (a) of
this Section 13.1 may be made as to all outstanding Awards or only as to certain
outstanding Awards specified by the Committee and any such determination may be
made prior to or after a Change in Control.

     13.2 Change in Control. For the purposes of the Plan, a "Change in Control"
means:

     (a)  an acquisition  (other than directly from the Company) or holding by a
          Person  or a Group  (other  than a  Permitted  Holder)  of  Beneficial
          Ownership of shares  representing  20% or more of the then outstanding
          shares of Common Stock of the Company (the "Outstanding Company Common
          Stock");  provided,  however,  that a Business Combination  satisfying
          clauses  13.2(c)(i)  through (iii) below shall not constitute a Change
          in Control;

     (b)  if the Directors who were members of the Board on the date of adoption
          of this provision (the "Initial  Directors")  and any Directors  whose
          election by the Company's  stockholders  was approved by a majority of
          the Company's Directors then still in office who were either Incumbent
          Directors or whose  election or nomination for election was previously
          so approved,  but excluding any such  individual  whose  election as a
          Director  occurs as a result of an actual or threatened  proxy contest
          or  consent  solicitation  by or on behalf of a person  other than the
          Company or the Board (the "Approved  Directors,  and together with the
          Initial  Directors,  the "Incumbent  Directors"),  shall cease for any
          reason to constitute at least a majority of the Board;

     (c)  consummation of a Business Combination, other than a transaction

          (i)  in which  all or  substantially  all of the  stockholders  of the
               Company  receive  Beneficial  Ownership  of more  than 50% of the
               voting  securities  of the company  resulting  from the  Business
               Combination,

          (ii) in which at least a  majority  of the board of  directors  of the
               resulting company were Incumbent Directors, and

          (iii) after which no Person or Group has  Beneficial  Ownership of 35%
               or more of the voting  securities of the resulting  company,  who
               did not own at least  such  percentage  of  stock of the  Company
               immediately before the Business Combination; or

          (d)  stockholder  approval of a complete liquidation or dissolution of
               the Company.


         Notwithstanding the foregoing, a Change in Control shall not be deemed
to occur solely because any Person or Group has Beneficial Ownership of shares
of Outstanding Company Common Stock or Outstanding Company Voting Power equal to
the 20% threshold in subsection 13.2(a) above as a result of the acquisition by
the Company of such Common Stock or other voting securities which reduces the
number of shares of Outstanding Company Common Stock or reduces the Outstanding
Company Voting Power; provided, that if, after such acquisition by the Company,
such Person or Group obtains Beneficial Ownership of shares of Common Stock or
other voting securities that increases the percentage of Outstanding Company
Common Stock or Outstanding Company Voting Power Beneficially Owned by such
person while such Person or Group has met the 20% threshold in subsection
13.2(a) above, a Change in Control shall then be deemed to occur.

         For purposes of this Section 13.2:

     "Beneficial Ownership" shall have the meaning given to that term under Rule
13d-3 under the Exchange Act.

                  "Business Combination" shall mean a merger, consolidation or
         reorganization involving the Company or its subsidiaries or a sale,
         lease, exchange or other disposition of all or substantially all of the
         Company's assets.

                  "Director" shall mean a member of the Board.

                  "Group" shall have the meaning given to that term under Rule
13d-5 under the Exchange Act.

                  "Permitted Holder" shall mean the Company or an employee
         benefit plan of the Company or a corporation controlled by the Company.

                  "Person" shall have the meaning given to that term under
Section 13(d)(3) or 14(d)(2) of the Exchange
         Act.

     13.3 Effect of Certain  Transactions.  Subject to Sections 13.1 and 13.2 or
as otherwise provided in an Award agreement, in the event of (a) the liquidation
or dissolution of the Company, or (b) a merger, consolidation, reorganization or
other corporate  transaction of the Company (a "Transaction"),  the Plan and the
Awards issued  hereunder shall continue in effect with their  respective  terms,
except that following a Transaction, at the Committee's sole discretion,  either
(i) each  outstanding  Award shall be treated as provided  for in the  agreement
entered into in connection with the  Transaction,  or (ii) if not so provided in
such agreement, each Participant shall be entitled to receive in respect of each
share of Common Stock or other stock or  securities  subject to any  outstanding
Awards,  as the case may be, upon  exercise of any Option or payment or transfer
in respect of any Award,  the same number and kind of stock,  securities,  cash,
property or other  consideration  that each holder of a share of Common Stock or
other stock or securities was entitled to receive in the  Transaction in respect
of such share; provided,  however, that such stock, securities,  cash, property,
or  other   consideration  shall  remain  subject  to  all  of  the  conditions,
restrictions and performance  criteria which were applicable to the Awards prior
to such  Transaction.  The  treatment  of any Award as provided in this  Section
shall be conclusively presumed to be appropriate for purposes of Section 4.3.



                                   ARTICLE 14
                      Termination or Amendment of the Plan

     14.1 Termination or Amendment.  Notwithstanding any other provision of this
Plan,  the Board may at any time, and from time to time,  amend,  in whole or in
part, any or all of the provisions of the Plan  (including any amendment  deemed
necessary  to ensure that the  Company  may comply with any legal or  regulatory
requirement),  or suspend or terminate it entirely,  retroactively or otherwise;
provided,  however,  that,  unless in connection with compliance with a legal or
regulatory  requirement,  the  rights of a  Participant  with  respect to Awards
granted prior to such amendment,  suspension or termination, may not be impaired
without the  consent of such  Participant  and,  provided  further,  without the
approval of the holders of the  Company's  stock  entitled to vote, no amendment
may be made which would (i)  increase the  aggregate  number of shares of Common
Stock that may be issued under this Plan or the percentage of shares that may be
issued with  respect to Awards  other than Stock  Options and  Non-Tandem  Stock
Appreciation  Rights  (except by  operation  of Section  4.3);  (ii)  change the
definition of employees  eligible to receive Stock Awards under this Plan; (iii)
decrease  the  option  price of any  Stock  Option to less than 100% of the Fair
Market  Value  on the  date  of  grant;  (iv)  reduce  the  option  price  of an
outstanding Stock Option, either by lowering the option price or by canceling an
outstanding  Stock Option and granting a  replacement  Stock Option with a lower
exercise price, or (v) extend the maximum option period under Section 6.4 of the
Plan.

     The  Committee  may  amend  the  terms of any  Award  theretofore  granted,
prospectively  or  retroactively,  but,  subject to  Article 4 above;  provided,
however,  that,  unless in connection with compliance with a legal or regulatory
requirement, no such amendment or other action by the Committee shall impair the
rights  of  any  holder  without  the  holder's  consent.   Notwithstanding  the
foregoing,  if a Stock Option has been  Transferred in accordance with the Plan,
written consent of the Transferee (and not the  Participant)  shall be necessary
to impair the rights of the holder under the Stock Option.

     Notwithstanding  the foregoing,  the Board may amend the provisions of this
Plan and the terms of any Award granted, prospectively or retroactively,  at any
time without the consent of any affected Participant or Transferee to the extent
necessary  for the Plan and the Award  thereunder to comply with Section 409A of
the Code and any  regulations or other guidance issued  thereunder,  even if the
amendment affects or impairs the rights of the Participant or Transferee.


                                   ARTICLE 15
                                  Unfunded Plan

     15.1  Unfunded  Status of Plan.  This Plan is  intended  to  constitute  an
"unfunded"  plan for  incentive and deferred  compensation.  With respect to any
payments as to which a Participant has a fixed and vested interest but which are
not yet made to a Participant  by the Company,  nothing  contained  herein shall
give any such  Participant  any rights that are greater  than those of a general
creditor of the Company.


                                   ARTICLE 16
                               General Provisions

     16.1  Legend.  The  Committee  may require  each person  purchasing  shares
pursuant to a Stock  Option or other Award  under the Plan to  represent  to and
agree with the Company in writing that the  Participant  is acquiring the shares
without a view to  distribution  thereof.  In addition to any legend required by
this Plan,  the  certificates  for such shares may include any legend  which the
Committee deems appropriate to reflect any restrictions on Transfer.

     All  certificates for shares of Common Stock delivered under the Plan shall
be subject to such stock transfer orders and other restrictions as the Committee
may deem advisable under the rules,  regulations  and other  requirements of the
Securities and Exchange  Commission,  any stock exchange upon which the Stock is
then listed or any  national  securities  exchange  system upon whose system the
Stock is then quoted,  any applicable  federal or state  securities law, and any
applicable  corporate law, and the Committee may cause a legend or legends to be
put on any such certificates to make appropriate reference to such restrictions.

     16.2 Other Plans.  Nothing  contained in this Plan shall  prevent the Board
from  adopting  other  or  additional  compensation  arrangements,   subject  to
stockholder approval if such approval is required;  and such arrangements may be
either generally applicable or applicable only in specific cases.

     16.3 No Right to Employment.  Neither this Plan nor the grant of any Option
or other Award  hereunder shall give any Participant or other employee any right
with respect to continuance of employment by the Company or any subsidiary,  nor
shall  they  be a  limitation  in any way on the  right  of the  Company  or any
subsidiary by which an employee is employed to terminate  his  employment at any
time.

     16.4 Withholding of Taxes.

     (a)  At such times as a Participant recognizes taxable income in connection
          with the  receipt  of  shares  of Common  Stock or cash  hereunder  (a
          "Taxable  Event"),  the Participant shall pay to the Company an amount
          equal to the federal,  state and local income taxes and other  amounts
          as may be required by law to be withheld by the Company in  connection
          with the Taxable Event (the "Tax Withholding")  prior to the issuance,
          or release from escrow,  of such shares of Common Stock or the payment
          of such cash.  The  Company  shall  have the right to deduct  from any
          payment  of  cash  to  a  Participant  an  amount  equal  to  the  Tax
          Withholding in satisfaction of the obligation to pay Tax  Withholding.
          In  satisfaction  of the  obligation  to pay  Tax  Withholding  to the
          Company,   a  Participant  may  make  a  written  election  (the  "Tax
          Election"),  which may be accepted or rejected in the sole  discretion
          of the  Committee,  to have  withheld  a portion  of the  shares  then
          issuable to him or her having an aggregate  Fair Market Value equal to
          the Tax Withholding.

     (b)  To the  extent  required  by the  Committee  in its  discretion,  if a
          Participant makes a disposition,  within the meaning of Section 424(c)
          of the Code and regulations  promulgated  thereunder,  of any share or
          shares  of Common  Stock  issued to the  Participant  pursuant  to the
          exercise of an  Incentive  Stock  Option  within the  two-year  period
          commencing  on the day after the date of grant or within the  one-year
          period  commencing  on the day after  the  transfer  of such  share or
          shares of Common Stock to the  Participant  pursuant to such exercise,
          the Participant  shall,  within ten (10) days after such  disposition,
          notify the  Company  thereof,  by  delivery  of written  notice to the
          Company at its principal executive office.

     (c)  Notwithstanding the foregoing, if Stock Options have been Transferred,
          the Participant shall provide the Company with funds sufficient to pay
          such Tax Withholding when such Tax Withholding is due. Furthermore, if
          such  Participant  does not satisfy  the  applicable  Tax  Withholding
          obligation,  the Transferee may provide the funds sufficient to enable
          the Company to pay the Tax Withholding. However, if Stock Options have
          been  Transferred,  the Company  shall have no right to retain or sell
          without notice,  or to demand surrender from the Transferee of, shares
          of Common Stock in order to pay such Tax Withholding.  Any fraction of
          a share of Common Stock required to satisfy such tax obligations shall
          be disregarded and the amount due shall be paid instead in cash by the
          Participant.

     16.5 Deferral Election.  A Participant may elect, in the sole discretion of
the  Committee  and  consistent  with  any  rules,   procedures  or  regulations
established  by the  Committee,  to defer the  delivery  of the  proceeds of any
Award.  A  Participant  may elect to have the payment of a portion of each Award
deferred in accordance  with the terms and procedures set forth in the Company's
Deferred  Compensation  Plan, or any equivalent or successor  plan, as in effect
from time to time (the "Deferred  Compensation Plan"). The election to defer the
delivery of the proceeds  from any eligible  Award must be made on or before the
Election Date (as such term is defined in the Deferred Compensation Plan).

     16.6 No Assignment of Benefits.  No Option,  Award or other benefit payable
under this Plan shall,  except as otherwise  specifically  provided by law or by
the Plan, be  Transferable  in any manner,  and any attempt to Transfer any such
benefit  shall be void,  and any such benefit  shall not in any manner be liable
for or subject to the debts, contracts, liabilities, engagements or torts of any
person  who  shall be  entitled  to such  benefit,  nor shall it be  subject  to
attachment or legal process for or against such person.

     16.7 Listing and Other Conditions.

     (a)  As long  as the  Common  Stock  is  listed  on a  national  securities
          exchange or system sponsored by a national securities association, the
          issue of any  shares of Common  Stock  pursuant  to an Option or other
          Award  shall be  conditioned  upon such  shares  being  listed on such
          exchange or system. The Company shall have no obligation to issue such
          shares  unless and until such  shares are so listed,  and the right to
          exercise  any Option or other Award with  respect to such shares shall
          be suspended until such listing has been effected.

     (b)  If at any time counsel to the Company shall be of the opinion that any
          sale or  delivery of shares of Common  Stock  pursuant to an Option or
          other  Award is or may in the  circumstances  be unlawful or result in
          the   imposition  of  excise  taxes  under  the  statutes,   rules  or
          regulations of any applicable jurisdiction,  the Company shall have no
          obligation to make such sale or delivery,  or to make any  application
          or to effect or to maintain any  qualification  or registration  under
          the Securities  Act of 1933, as amended,  or otherwise with respect to
          shares of Common Stock or Awards, and the right to exercise any Option
          or other  Award  shall be  suspended  until,  in the  opinion  of said
          counsel,  such sale or delivery  shall be lawful or will not result in
          the imposition of excise taxes.

     (c)  Upon  termination of any period of suspension under this Section 16.7,
          any  Award  affected  by such  suspension  which  shall  not then have
          expired or terminated  shall be reinstated as to all shares  available
          before such  suspension  and as to shares which would  otherwise  have
          become  available  during the period of such  suspension,  but no such
          suspension shall extend the term of any Option.

     16.8  Interpretation.  Following  the required  registration  of any equity
security of the Company pursuant to Section 12 of the Exchange Act:

     (a)  The Plan is intended to comply with Rule 16b-3  promulgated  under the
          Exchange Act and the  Committee  shall  interpret and  administer  the
          provisions  of  the  Plan  or any  Agreement  in a  manner  consistent
          therewith.  Any  provisions  inconsistent  with  such  Rule  shall  be
          inoperative and shall not affect the validity of the Plan.

     (b)  Unless  otherwise  expressly  stated in the relevant  Agreement,  each
          Option, Stock Appreciation Right,  Performance-Based Restricted Stock,
          Performance-Based   Restricted  Stock  Unit,   Performance  Share  and
          Performance   Unit   granted   under  the  Plan  is   intended  to  be
          Performance-Based  Compensation. The Committee shall be precluded from
          exercising any discretion  otherwise authorized hereunder with respect
          to  Awards  that  are   intended   to  qualify  as   Performance-Based
          Compensation  to increase the amount  payable that would  otherwise be
          due upon attainment of the performance goal.

     16.9  Governing  Law. This Plan and actions  taken in  connection  herewith
shall be governed and construed in accordance  with the laws of the State of New
York  (regardless of the law that might  otherwise  govern under  applicable New
York principles of conflict of laws).

     16.10  Construction.  Wherever  any  words  are  used in  this  Plan in the
masculine  gender they shall be  construed  as though they were also used in the
feminine  gender in all cases where they would so apply,  and wherever any words
are used herein in the singular form they shall be construed as though they were
also used in the plural form in all cases where they would so apply.

     16.11 Liability.  No member of the Board, no employee of the Company and no
member of the Committee  (nor the Committee  itself) shall be liable for any act
or action hereunder,  whether of omission or commission,  by any other member or
employee or by any agent to whom duties in connection with the administration of
the Plan have been  delegated  or,  except in  circumstances  involving  his bad
faith,  gross  negligence  or fraud,  for anything done or omitted to be done by
himself.

     16.12  Other  Benefits.  No Award  payment  under this Plan shall be deemed
compensation for purposes of computing benefits under any retirement plan of the
Company or its subsidiaries nor affect any benefits under any other benefit plan
now or subsequently in effect under which the availability or amount of benefits
is related to the level of compensation.

     16.13 Costs. The Company shall bear all expenses  incurred in administering
this Plan,  including  expenses of issuing  Common Stock  pursuant to any Awards
hereunder.

     16.14 No Right to Same  Benefits.  The provisions of Awards need not be the
same  with  respect  to  each   Participant,   and  such  Awards  to  individual
Participants need not be the same in subsequent years.

     16.15  Severability.  Whenever  possible,  each provision of the Plan or an
Award agreement shall be interpreted in such manner as to be effective and valid
under  applicable  law, but if any  provision of the Plan or an Award  agreement
shall  be held by a court  of  competent  jurisdiction  to be  prohibited  by or
invalid of unenforceable  under applicable law, then (a) such provision shall be
deemed to be amended to accomplish the objectives of the provision as originally
written to the fullest extent  permitted by law and (b) all other  provisions of
the Plan or the Award agreement shall remain in full force and effect.

     16.15  Indemnification.  Each  person who is or shall have been a member of
the Committee and each delegate of such Committee  shall be indemnified and held
harmless by the Company against and from any loss, cost,  liability,  or expense
that may be imposed  upon or  reasonably  incurred by such person in  connection
with or resulting  from any claim,  action,  suit,  or  proceeding to which such
person may be made a party or in which such  person may be involved by reason of
any action  taken or failure to act under the Plan and  against and from any and
all  amounts  paid by such  person in  settlement  thereof,  with the  Company's
approval,  or paid by such person in  satisfaction  of any  judgment in any such
action,  suit, or proceeding  against such person;  provided that the Company is
given an opportunity,  at its own expense,  to handle and defend the same before
such person  undertakes to handle and defend it personally.  The foregoing right
of indemnification  shall not be exclusive and shall be independent of any other
rights  of  indemnification  to which  such  person  may be  entitled  under the
Company's  Certificate of Incorporation or By-Laws, by contract,  as a matter of
law, or otherwise.


                                   ARTICLE 17
                      Effective Date of Plan and Amendments

     The Plan shall  become  effective  on the date,  following  adoption by the
Board, on which the Plan is approved by the holders of a majority of the capital
stock of the Company entitled to vote thereon at a duly  constituted  meeting of
the  stockholders  of the  Company.  Any  amendment  of the  Plan  shall  become
effective upon the date  specified by the Board in its  resolution  adopting the
amendment, subject to the approval of any material amendment by the holders of a
majority of the capital stock of the Company entitled to vote thereon within one
year after the  material  amendment is adopted.  Any grants of Awards  hereunder
prior to such  approval of a material  amendment  shall be  effective  when made
(unless otherwise specified by the Committee at the time of grant), but shall be
conditioned  on, and subject to, such  approval  of the  material  amendment  by
stockholders.


                                   ARTICLE 18
                                  Term of Plan

     No Stock Option,  Stock Appreciation  Right,  Restricted Stock,  Restricted
Stock Unit, Performance Share, Performance Unit or Other Stock-Based Award shall
be granted pursuant to the Plan on or after the tenth anniversary of the earlier
of the date the Plan is adopted or the date of  stockholder  approval but Awards
granted prior to such tenth anniversary may extend beyond that date.


                                   ARTICLE 19
                                  Name of Plan

     This Plan shall be known as "The Reader's Digest Association, Inc. 2005 Key
Employee Long Term Incentive Plan."


                                   ARTICLE 20
            Election to Receive Awards in Lieu of Other Compensation

     The Committee,  in its sole  discretion,  may permit a Participant to elect
pursuant to this Plan, on such terms and  conditions as shall be approved by the
Committee,  to receive an Award under this Plan in lieu of receiving  payment of
other  compensation,  under  this Plan or  otherwise,  from the  Company  or any
Designated Subsidiary. The Committee shall have sole discretion to consent to or
disapprove any such election by any Participant. The grant of Awards pursuant to
such election shall be subject to the  provisions  and  limitations of this Plan
and applicable law.