<ARTICLE>                     5
<LEGEND>
This  schedule  contains  summary  financial   information  extracted  from  the
consolidated  balance sheets and consolidated  statements of operations found on
pages F-3 and F-4 of the Company's  Form 10-k for the year,  and is qualified in
its entirety by reference to such financial statements.
</LEGEND>

                                            
<PERIOD-TYPE>                                  YEAR
<FISCAL-YEAR-END>                              DEC-31-2000
<PERIOD-START>                                 JAN-01-2000
<PERIOD-END>                                   DEC-31-2000
<CASH>                                            130,665
<SECURITIES>                                            0
<RECEIVABLES>                                   9,654,036
<ALLOWANCES>                                    3,069,550
<INVENTORY>                                    10,907,895
<CURRENT-ASSETS>                               19,328,051
<PP&E>                                          2,940,773
<DEPRECIATION>                                  1,077,689
<TOTAL-ASSETS>                                 38,744,740
<CURRENT-LIABILITIES>                           5,683,949
<BONDS>                                                 0
<PREFERRED-MANDATORY>                                   0
<PREFERRED>                                             0
<COMMON>                                           50,744
<OTHER-SE>                                     22,003,952
<TOTAL-LIABILITY-AND-EQUITY>                   38,744,740
<SALES>                                        79,732,709
<TOTAL-REVENUES>                               79,745,623
<CGS>                                          42,646,677
<TOTAL-COSTS>                                  30,185,682
<OTHER-EXPENSES>                                        0
<LOSS-PROVISION>                                        0
<INTEREST-EXPENSE>                                382,152
<INCOME-PRETAX>                                 6,531,112
<INCOME-TAX>                                    2,615,986
<INCOME-CONTINUING>                             3,915,126
<DISCONTINUED>                                          0
<EXTRAORDINARY>                                         0
<CHANGES>                                               0
<NET-INCOME>                                    3,915,126
<EPS-BASIC>                                        0.39
<EPS-DILUTED>                                        0.38