SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                                   Form 10-Q

                   Quarterly Report under Section 13 or 15(d)
                     of the Securities Exchange Act of 1934



For the Quarterly Period Ended September 30, 2003      Commission file number
                                                       0-18761


                           HANSEN NATURAL CORPORATION
                (Exact name of Registrant as specified in its charter)


Delaware                                           39-1679918
(State or other jurisdiction of                    (I.R.S.Employer
incorporation or organization)                     Identification No.)


                              1010 Railroad Street
                            Corona, California 92882
              (Address of principal executive offices) (Zip Code)


                                (909) 739 - 6200
              (Registrant's telephone number, including area code)



     Indicate  by check mark  whether the  Registrant  (1) has filed all reports
required to be filed by Section 13 or 15(d) of the  Securities  Exchange  Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
Registrant  was required to file such  reports) and (2) has been subject to such
filing requirements for the past 90 days.

                                    Yes X No


     Indicate by check mark whether the Registrant is an  accelerated  filer (as
defined in Rule 12b-2 of the Exchange Act).

                                  Yes ___ No X

     The  Registrant  had  10,365,103  shares of common stock  outstanding as of
November 5, 2003.


                   HANSEN NATURAL CORPORATION AND SUBSIDIARIES
                               September 30, 2003

                                      INDEX



   Page No.

Part I.         FINANCIAL INFORMATION

Item 1.         Condensed Consolidated Financial Statements

                Condensed Consolidated Balance Sheets as of
                September 30, 2003 (Unaudited) and December 31, 2002           3

                Condensed Consolidated Statements of Income for the three-
                and nine-months ended September 30, 2003 and 2002 (Unaudited)  4

                Condensed Consolidated Statements of Cash Flows or the
                three- and nine-months ended September 30, 2003 and 2002
                (Unaudited)                                                    5

                Notes to Condensed Consolidated Financial Statements           6

Item 2.         Management's Discussion and Analysis of Financial             11

Item 3.         Qualitative and Quantitative Disclosures about Market Risk    20

Item 4.         Controls and Procedures                                       20

Part II.        OTHER INFORMATION

Item 1.         Legal Proceedings                                             22

Items 2-5.      Not Applicable                                                22

Item 6.         Exhibits and Reports on Form 8-K                              22

                Signatures                                                    22

                Certifications                                                23

                                       2



HANSEN NATURAL CORPORATION AND SUBSIDIARIES
CONDENSED CONSOLIDATED BALANCE SHEETS
SEPTEMBER 30, 2003 (Unaudited) AND DECEMBER 31, 2002
- -----------------------------------------------------

                                                                                              
                                                                                   September 30,         December 31,
                                                                                        2003                 2002
                                                                                   --------------       --------------
                                  ASSETS
CURRENT ASSETS:
Cash and cash equivalents                                                           $    975,976         $    537,920
Accounts receivable (net of allowance for doubtful accounts,
     sales returns and cash discounts of $848,520 in 2003 and
     $1,098,645 in 2002 and promotional allowances of
     $5,139,778 in 2003 and $3,170,171 in 2002)                                       10,156,056            5,949,402
Inventories, net                                                                      13,608,915           11,643,734
Prepaid expenses and other current assets                                                913,984            1,627,685
Deferred income tax asset                                                              1,145,133            1,145,133
                                                                                   --------------       --------------
     Total current assets                                                             26,800,064           20,903,874

PROPERTY AND EQUIPMENT, net                                                            2,715,691            1,862,807

INTANGIBLE AND OTHER ASSETS:
Trademark license and trademarks (net of accumulated
     amortization of $121,261 in 2003 and $84,330 in 2002)                            17,760,994           17,360,455
Deposits and other assets                                                                287,082              336,369
                                                                                   --------------       --------------
                                                                                      18,048,076           17,696,824
                                                                                   --------------       --------------


                                                                                    $ 47,563,831         $ 40,463,505
                                                                                  ===============       ==============


                   LIABILITIES AND SHAREHOLDERS' EQUITY
CURRENT LIABILITIES:
Accounts payable                                                                    $  9,075,716         $  4,732,261
Accrued liabilities                                                                    1,144,686              680,959
Accrued compensation                                                                     709,370              310,064
Current portion of long-term debt                                                        232,232              230,740
                                                                                   --------------       --------------

     Total current liabilities                                                      $ 11,162,004         $  5,954,024

LONG-TERM DEBT, less current portion                                                     392,472            3,606,040

DEFERRED INCOME TAX LIABILITY                                                          2,532,697            2,532,697

COMMITMENTS AND CONTINGENCIES

STOCKHOLDERS' EQUITY:
Common stock - $0.005 par value; 30,000,000 shares authorized;
     10,545,864 shares issued, 10,339,103 outstanding in 2003;
     10,259,764 shares issued, 10,053,003 outstanding in 2002                             52,729               51,299
Additional paid-in capital                                                            12,334,958           11,934,564
Retained earnings                                                                     21,903,516           17,199,426
Common stock in treasury, at cost; 206,761 in 2003 and 2002                             (814,545)            (814,545)
                                                                                   --------------       --------------
     Total shareholders' equity                                                       33,476,658           28,370,744
                                                                                   --------------       --------------
                                                                                    $ 47,563,831         $ 40,463,505
                                                                                   ==============       ==============


          See accompanying notes to consolidated financial statements.

                                       3





HANSEN NATURAL CORPORATION AND SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENTS OF NET INCOME
FOR THE THREE- AND NINE-MONTHS ENDED SEPTEMBER 30, 2003 AND 2002 (Unaudited)
- --------------------------------------------------------------------------------


                                                   Three Months Ended                      Nine Months Ended
                                                     September 30,                          September 30,
                                               ---------------------------------        -----------------------------------
                                                   2003                2002                 2003                 2002
                                               -------------        ------------        --------------        -------------
                                                                                                  
GROSS SALES                                     $42,613,935         $34,458,591          $105,369,780          $89,632,151

LESS:  Discounts, allowances
  and promotional payments                        9,322,847           7,473,335            21,583,206           17,789,713
                                               -------------        ------------        --------------        -------------

NET SALES                                        33,291,088          26,985,256            83,786,574           71,842,438

COST OF SALES                                    20,004,236          17,307,405            50,751,336           45,520,669
                                               -------------        ------------        --------------        -------------
GROSS PROFIT                                     13,286,852           9,677,851            33,035,238           26,321,769

OPERATING EXPENSES
Selling, general and administrative               9,743,117           7,478,308            25,035,334           21,138,618
Amortization of trademark
     license and trademarks                          15,346              13,415                36,579               39,087
                                               -------------        ------------        --------------        -------------
  Total operating expenses                        9,758,463           7,491,723            25,071,913           21,177,705
                                               -------------        ------------        --------------        -------------
OPERATING INCOME                                  3,528,389           2,186,128             7,963,325            5,144,064

NET NONOPERATING
  EXPENSE                                             9,337              51,295                57,291              182,798
                                               -------------        ------------        --------------        -------------

INCOME BEFORE PROVISION
  FOR INCOME TAXES                                3,519,052           2,134,833             7,906,034            4,961,266

PROVISION FOR INCOME
  TAXES                                           1,425,217             864,608             3,201,944            2,009,313
                                               -------------        ------------        --------------        -------------

NET INCOME                                      $ 2,093,835          $1,270,225           $ 4,704,090          $ 2,951,953
                                               =============        ============        ==============        =============
NET INCOME PER COMMON SHARE:
     Basic                                      $      0.20          $     0.13           $      0.46          $      0.29
                                               =============        ============        ==============        =============
     Diluted                                    $      0.19          $     0.12           $      0.45          $      0.29
                                               =============        ============        ==============        =============
NUMBER OF COMMON SHARES USED
     IN PER SHARE COMPUTATIONS:

     Basic                                       10,253,818          10,053,003            10,233,182           10,052,302
                                               =============        ============        ==============        =============
     Diluted                                     10,755,822          10,389,920            10,534,573           10,356,586
                                               =============        ============        ==============        =============



     See accompanying notes to consolidated financial statements.

                                       4


HANSEN NATURAL CORPORATION AND SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
FOR THE NINE-MONTHS ENDED SEPTEMBER 30, 2003 AND 2002 (Unaudited

                                                                                                 
                                                                                  September 30,        September 30,
                                                                                      2003                 2002
                                                                                  -------------        -------------
CASH FLOWS FROM OPERATING ACTIVITIES:
Net income                                                                         $ 4,704,090          $ 2,951,953
Adjustments to reconcile net income to
     net cash provided by (used in) operating activities:
     Amortization of trademark license and trademarks                                   36,579               39,087
     Depreciation and other amortization                                               416,239              360,705
     Loss on disposal of plant and equipment                                            11,361
     Effect on cash of changes in operating assets and liabilities:
         Accounts receivable                                                        (4,206,654)          (1,016,431)
         Inventories                                                                (1,965,181)              63,663
         Prepaid expenses and other current assets                                     327,261               59,416
         Accounts payable                                                            4,343,455            1,977,032
         Accrued liabilities                                                           463,727             (208,089)
         Accrued compensation                                                          399,306             (201,185)
         Income taxes payable/prepaid income taxes                                     386,440             (122,033)
                                                                                  -------------        -------------
            Net cash provided by operating activities                                4,916,623            3,904,118

CASH FLOWS FROM INVESTING ACTIVITIES:
Purchases of property and equipment                                                 (1,300,272)            (317,060)
Proceeds from sale of property and equipment                                            19,788
Increase in trademark license and trademarks                                          (437,118)             (43,242)
Decrease in deposits and other assets                                                   49,287              267,436
                                                                                  -------------        -------------
            Net cash used in investing activities                                   (1,668,315)             (92,866)

CASH FLOWS FROM FINANCING ACTIVITIES:
Principal payments on long-term debt                                                (3,212,076)          (1,154,673)
Issuance of common stock                                                               401,824                8,000
                                                                                  -------------        -------------
            Net cash used in financing activities                                   (2,810,252)          (1,146,673)

                                                                                  -------------        -------------
NET INCREASE IN CASH                                                                   438,056            2,664,579
CASH AND CASH EQUIVALENTS, beginning of year                                           537,920              247,657
                                                                                  -------------        -------------
CASH AND CASH EQUIVALENTS, end of year                                             $   975,976          $ 2,912,236
                                                                                  =============        =============


SUPPLEMENTAL INFORMATION
  Cash paid during the year for:

     Interest                                                                      $    67,102          $   188,818
                                                                                  =============        =============
     Income taxes                                                                  $ 2,815,503          $ 2,131,346
                                                                                  =============        =============




See accompanying notes to consolidated financial statements.

                                       5



HANSEN NATURAL CORPORATION AND SUBSIDIARIES
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

1. BASIS OF PRESENTATION

     Reference is made to the Notes to Consolidated Financial Statements, in the
Company's Form 10-K for the year ended December 31, 2002,  which is incorporated
by reference,  for a summary of significant  policies utilized by Hansen Natural
Corporation  ("Hansen" or "Company") and its wholly-owned  subsidiaries,  Hansen
Beverage Company ("HBC") and Hard e Beverage  Company  ("HEB").  HBC owns all of
the issued and  outstanding  common  stock of Blue Sky Natural  Beverage Co. and
Hansen Junior Juice Company.

     The Company's  reporting on Form 10-Q does not include all the  information
and footnote  disclosures  normally included in financial statements prepared in
accordance with accounting principles generally accepted in the United States of
America.  The  information  set forth in these  interim  condensed  consolidated
financial statements for the three- and nine-months ended September 30, 2003 and
2002 is  unaudited  and may be  subject  to  normal  year-end  adjustments.  The
information  contained  in  these  interim  condensed,   consolidated  financial
statements  reflects  all  adjustments,  which  include  only  normal  recurring
adjustments,  which in the  opinion  of  management  are  necessary  to make the
interim condensed consolidated  financial statements not misleading.  Results of
operations  covered by this report may not  necessarily be indicative of results
of operations for the full year.

     The  preparation  of financial  statements  in conformity  with  accounting
principles  generally  accepted  in the  United  States of  America  necessarily
requires  management to make estimates and assumptions  that affect the reported
amount of assets  and  liabilities  and  disclosure  of  contingent  assets  and
liabilities at the date of the financial  statements and the reported amounts of
revenues and expenses during the reporting periods.  Actual results could differ
from these estimates.

2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

     Inventories  - Inventories  are valued at the lower of first-in,  first-out
(FIFO) cost or market value (net realizable value).

     Property  and  Equipment  -  Property  and  equipment  are  stated at cost.
Depreciation of furniture, office equipment,  equipment and vehicles is based on
their  estimated  useful lives (three to ten years) and is calculated  using the
straight-line  method.  Amortization  of leasehold  improvements is based on the
lesser of their estimated useful lives or the terms of the related leases and is
calculated using the straight-line method.

     Trademark  License  and  Trademarks  -  Trademark  license  and  trademarks
represents the Company's  exclusive  ownership of the  Hansen's(R)  trademark in
connection with the  manufacture,  sale and  distribution of beverages and water
and non-beverage  products.  The Company also owns in its own right, a number of
other trademarks in the United States as well as in a number of countries around
the world. The Company also owns the Blue Sky(R)  trademark,  which was acquired
in September 2000, and the Junior Juice(R) trademark,  which was acquired in May
2001. The Company  amortizes its trademark  license and trademarks with a finite
life (as  discussed  below) over 1 to 25 years.  The  adoption of  Statement  of
Financial  Accounting  Standards  ("SFAS") No. 142,  effective  January 1, 2002,
resulted in the  elimination  of  amortization  of indefinite  life assets.  The
following provides  additional  information  concerning the Company's  trademark
licenses and trademarks as of September 30, 2003 and December 31, 2002:

                                       6



                                                                  
                                                       September 30,      December 31,
                                                           2003              2002
                                                      ---------------   ---------------
Amortizing trademark licenses and trademarks            $ 1,153,351       $ 1,138,902
Accumulated amortization                                   (121,261)          (84,330)
                                                      ---------------   ---------------
                                                          1,032,090         1,054,572
Non-amortizing trademark licenses and trademarks         16,728,904        16,305,883
                                                      ---------------   ---------------
                                                       $ 17,760,994      $ 17,360,455
                                                      ===============   ===============


     All  amortizing  trademark  licenses and  trademarks  have been assigned an
estimated  finite useful life, and are amortized on a  straight-line  basis over
the number of years that approximate  their respective useful lives ranging from
1 to 25 years (weighted average life of 23 years).  The straight-line  method of
amortization  allocates  the cost of the  trademark  licenses and  trademarks to
earnings  in  proportion  to the amount of  economic  benefits  obtained  by the
Company in that report period. Total amortization expense during the nine-months
ended September 30, 2003 was $36,579. As of September 30, 2003, future estimated
amortization  expense  related to amortizing  trademark  licenses and trademarks
through the year ended December 31, 2008 is:

                 2003 - Remainder                    $15,709
                 2004                                 51,825
                 2005                                 50,690
                 2006                                 50,547
                 2007                                 44,996
                 2008                                 44,847

     Revenue  Recognition - The Company  records revenue at the time the related
products are shipped and the risk of ownership has passed.  Management  believes
an adequate  provision  against net sales has been made for  estimated  returns,
allowances and cash discounts based on the Company's historical experience.

     Advertising  and  Promotional   Allowances  -  The  Company   accounts  for
advertising  production  costs by expensing such production costs the first time
the related advertising takes place.  Advertising  expenses included in selling,
general and  administrative  expenses  amounted to $6.5 million and $5.0 million
for the  nine-months  ended  September  30,  2003  and  2002,  respectively.  In
addition,  the Company  supports its  customers,  including  distributors,  with
promotional  allowances,  a  portion  of which is  utilized  for  marketing  and
indirect  advertising by them.  Such  promotional  allowances  amounted to $13.2
million and $10.7 million for the nine-months ended September 30, 2003 and 2002,
respectively.

     Stock Based  Compensation - The Company accounts for its stock option plans
in  accordance  with  Accounting   Principals  Board  ("APB")  Opinion  No.  25,
Accounting for Stock Issued to Employees, and related Interpretations. Under APB
Opinion No. 25, no compensation expense is recognized because the exercise price
of  the  Company's  employee  stock  options  equals  the  market  price  of the
underlying  stock at the date of the grant.  In  December  2002,  the  Financial
Accounting  Standards  Board  ("FASB")  issued  SFAS  No.  148,  Accounting  for
Stock-Based Compensation-Transition and Disclosure. SFAS No. 148 amends SFAS No.
123, Accounting for Stock-based Compensation, and was effective immediately upon
issuance.  SFAS  No.  148  provides  alternative  methods  of  transition  for a
voluntary  change to the fair value based method of accounting  for  stock-based
employee  compensation  as well  as  amending  the  disclosure  requirements  of
Statement No. 123 to require interim and annual  disclosures about the method of
accounting  for stock  based  compensation  and the effect of the method used on
reported results. The Company follows the requirements of APB Opinion No. 25 and
the  disclosure-only  provision of SFAS No. 123, as amended by SFAS No. 148. Had
compensation  cost for the Company's  option plans been determined  based on the
fair value at the grant date for awards  consistent  with the provisions of SFAS
No.  123,  the  Company's  net income  and net  income per common  share for the
nine-months ended September 30, 2003 and 2002 would have been reduced to the pro
forma amounts indicated below:

                                       7





                                                                                 Nine Months Ended September 30
                                                                                             
                                                                                  2003              2002
                                                                                  ----             ------

Net income, as reported                                                          $4,704,090         $2,951,953


Less: total stock based employee compensation expense
     determined under fair value based method for all
     awards, net of related tax effects                                             164,297            182,050


Net income, pro forma                                                            $4,539,793         $2,769,903


Net income per common share, as reported - Basic                                 $     0.46         $     0.29
Net income per common share, as reported - Diluted                               $     0.45         $     0.29

Net income per common share, pro forma-Basic                                     $     0.44         $     0.28
Net income per common share, pro forma - Diluted                                 $     0.43         $     0.27


     The fair value of each option grant is estimated on the date of grant using
the  Black-Scholes  option-pricing  model  with the  following  weighted-average
assumptions used:
                                                    Risk Free
         Dividend Yield     Expected Volatility   Interest Rate   Expected Lives
         --------------     -------------------   -------------   --------------
2003           0%                   13%               3.5%           8 years
2002           0%                    8%               4.6%           8 years

3. NEWLY ISSUED ACCOUNTING PRONOUNCEMENTS

     In July 2002, the FASB issued SFAS No. 146, Accounting for Costs Associated
with Exit or Disposal  Activities,  which  addresses  financial  accounting  and
reporting for costs  associated with exit or disposal  activities and supersedes
EITF No. 94-3,  Liability  Recognition for Certain Employee Termination Benefits
and Other  Costs to Exit an  Activity  (including  Certain  Costs  Incurred in a
Restructuring.)  The Company  adopted the provisions of SFAS No. 146 for exit or
disposal activities that are initiated after December 31, 2002.

                                       8



     In November 2002 the FASB issued Interpretation ("FIN") No. 45, Guarantor's
Accounting  and  Disclosure  Requirements  for  Guarantees,  Including  Indirect
Guarantees  of  Indebtedness  of Others.  FIN No. 45  clarifies  and  expands on
existing disclosure requirements for guarantees,  including loan guarantees.  It
also would  require  that,  at the  inception of a  guarantee,  the Company must
recognize a liability for the fair value of its obligation under that guarantee.
The initial fair value recognition and measurement provisions will be applied on
a prospective basis to certain  guarantees issued or modified after December 31,
2002.  The  disclosure  provisions  are effective  for  financial  statements of
periods ending after  December 15, 2002. The initial  adoption of FIN No. 45 did
not have a material impact on its financial  position,  cash flows or results of
operations.

     In January 2003 the FASB issued  Interpretation  No. 46,  Consolidation  of
Variable Interest Entities,  an Interpretation of ARB No. 51 ("FIN No. 46"). FIN
No. 46 requires  certain  variable  interest  entities to be consolidated by the
primary  beneficiary of the entity if the equity  investors in the entity do not
have the  characteristics  of a  controlling  financial  interest or do not have
sufficient  equity at risk for the  entity to  finance  its  activities  without
additional  subordinated  financial  support  from  other  parties.  FIN  46  is
effective  for all new  variable  interest  entities  created or acquired  after
January 31, 2003. For variable  interest  entities  created or acquired prior to
February  1, 2003,  the  provisions  of FIN No. 46 must be applied for the first
interim or annual period beginning after June 15, 2003. Since the Company has no
interests in variable interest entities,  the initial adoption of FIN No. 46 did
not have a material impact on its financial  position,  cash flows or results of
operations.


4.      INVENTORIES

     Inventories consist of the following at:

                         September 30, 2003   December 31,
                            (Unaudited)           2002
                         ---------------     --------------
Raw Materials              $ 4,843,653        $  4,267,055
Finished Goods               9,737,357           8,023,118
                         ---------------     --------------
                            14,581,010          12,290,173
Less inventory reserve        (972,095)           (646,439)
                         ---------------     --------------
                          $ 13,608,915        $ 11,643,734
                         ===============     ===============

     5. COMMITMENTS

     In March 2003, HBC entered into an advertising display agreement ("Monorail
Agreement")  with the Las Vegas Monorail  Company ("LVMC") in terms of which HBC
was granted the right, in consideration of the payment by HBC to LVMC of the sum
of $1,000,000 per year, payable quarterly, to advertise and promote its products
on a designated  four car monorail  vehicle as well as the right to sell certain
of  its   products  on  all  monorail   stations   for  payment  of   additional
consideration.

                                       9



     It is  anticipated  that the initial term will commence in early 2004.  The
initial  term of the Monorail  Agreement  ends on the first  anniversary  of its
commencement  date.  Not less than 120 days before the expiration of the initial
term and each renewal  term,  as the case may be, HBC has the right to renew the
Monorail  Agreement  for a  further  one  year  term  up to a  maximum  of  nine
additional  one year terms and the LVMC has the  right,  not  withstanding  such
election by HBC, to terminate  the Monorail  Agreement at the  expiration of the
then current term.

                                       10


     ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
     RESULTS OF OPERATIONS

     The following  discussion and analysis of the Company's financial condition
and  results of  operations  should be read in  conjunction  with the  Company's
historical consolidated financial statements and notes thereto.


Critical Accounting Policies

     The following  summarizes  the most  significant  accounting  and reporting
policies and practices of the Company.

     Revenue  Recognition - The Company  recognizes revenue when the product is
shipped and the risks and rewards of ownership have passed based on the terms of
sale.  Generally,  the  Company  extends  credit to its  customers  and does not
require  collateral.  The Company performs  ongoing credit  evaluations of those
customers and historic credit losses have been within management's expectations.
The Company records a provision for sales returns, allowances and cash discounts
based upon  historical  experience.  Actual returns and allowances in any future
period may differ from the Company's estimates.

     Inventories - Inventories  are stated at the lower of first-in,  first-out
(FIFO) cost or the current estimated market value of the inventory.  The Company
regularly  reviews its inventory  quantities on hand and records a provision for
excess  and  obsolete  inventory  based  primarily  on the  Company's  estimated
forecast of product  demand and  production  requirements.  Factors  which could
affect  demand  for the  Company's  products  include  unanticipated  changes in
general market conditions or other factors, which may result in cancellations of
advance orders or a reduction in the rate of reorders  placed by customers,  and
continued  weakening  of  economic  conditions,  which could  reduce  demand for
products sold by the Company and which could adversely affect profitability and,
as  a  result,   adversely   affect  the  Company's   operations  and  financial
performance.  Additionally,  management's estimates of future product demand may
be  inaccurate,  which could result in an  understated  or overstated  provision
required for excess and obsolete inventory.

     Trademark  License  and  Trademarks  -  Trademark  license  and  trademarks
represent  primarily the  Company's  ownership of the  Hansen's(R)  trademark in
connection with the manufacture,  sale and distribution of beverages,  water and
non-beverage products. The Company also owns in its own right, a number of other
trademarks in the United  States as well as in a number of countries  around the
world.  The Company also owns the Blue Sky(R)  trademark,  which was acquired in
September  2000, and the Junior  Juice(R)  trademark,  which was acquired in May
2001.  During  2002,  the  Company  adopted  SFAS No.  142,  Goodwill  and Other
Intangible   Assets.   Under  the  provisions  of  SFAS  No.  142,  the  Company
discontinued amortization of indefinite-lived  trademark licenses and trademarks
while continuing to amortize  remaining  trademark  licenses and trademarks over
one to 25 years.

     Long-Lived Assets - Management regularly reviews property and equipment and
other  long-lived  assets,  including  certain  identifiable  intangibles,   for
possible impairment.  This review occurs annually,  or more frequently if events
or changes in circumstances indicate the carrying amount of the asset may not be
recoverable.  If there is  indication of impairment of property and equipment or
amortizable  intangible assets,  then management  prepares an estimate of future
cash flows  (undiscounted  and without interest charges) expected to result from
the use of the asset and its eventual disposition.  If these cash flows are less
than the carrying amount of the asset, an impairment loss is recognized to write
down the asset to its estimated  fair value.  The fair value is estimated at the
present value of the future cash flows  discounted at a rate  commensurate  with
management's  estimates of the business risks. Annually, or earlier, if there is
indication  of  impairment  of  identified  intangible  assets  not  subject  to
amortization,  management  compares the  estimated  fair value with the carrying
amount  of the  asset.  An  impairment  loss is  recognized  to  write  down the
intangible  asset to its  fair  value if it is less  than the  carrying  amount.
Preparation of estimated expected future cash flows is inherently subjective and
is based on management's best estimate of assumptions concerning expected future
conditions. No impairments were identified as of September 30, 2003.

                                       11



     Management  believes that the accounting  estimate related to impairment of
its long lived  assets,  including its trademark  license and  trademarks,  is a
"critical  accounting  estimate" because: (1) it is highly susceptible to change
from period to period because it requires company management to make assumptions
about cash flows and  discount  rates;  and (2) the impact that  recognizing  an
impairment would have on the assets reported on our consolidated  balance sheet,
as well as net income,  could be material.  Management's  assumptions about cash
flows and discount rates require  significant  judgement because actual revenues
and expenses have fluctuated in the past and are expected to continue to do so.

     In estimating future revenues,  we use internal  budgets.  Internal budgets
are  developed  based on recent  revenue  data and future  sales  estimates  for
existing  product  lines  and  planned  timing of  future  introductions  of new
products and their impact on our future cash flows.

     Advertising  and  Promotional   Allowances  -  The  Company   accounts  for
advertising  production  costs by expensing such production costs the first time
the related  advertising  takes  place.  In addition,  the Company  supports its
customers  with  promotional  allowances,  a portion  of which is  utilized  for
marketing and indirect advertising by them. In certain instances, portion of the
promotional allowances payable to customers based on the levels of sales to such
customers,  promotion  requirements  or  expected  use  of the  allowances,  are
estimated by the Company. If the level of sales,  promotion  requirements or use
of the allowances are different from such estimates,  the promotional allowances
could, to the extent based on estimates,  be affected.  During 2002, the Company
adopted  Emerging  Issues Task Force  ("EITF") No. 01-9 which  requires  certain
sales  promotions  and customer  allowances  previously  classified  as selling,
general and administrative  expenses to be classified as a reduction of sales or
as cost of goods sold. The Company has conformed its presentation of advertising
and promotional allowances to comply with the provisions of EITF No. 01-9.

General

     The increase in gross and net sales for the nine-months ended September 30,
2003 was primarily  attributable to increased sales of Monster  EnergyTM drinks,
which were  introduced in April 2002,  increased  sales of Natural Sodas in cans
and sales of Hansen's(R)energy  Deuce drinks which were introduced in July 2003.
The  increase  in net  sales  was  also  attributable,  to a lesser  extent,  to
increased sales of Junior Juice(R),  sales of Hansen's(R) Diet Red Energy, which
was introduced in October 2002 as well as increased sales of Apple Juice,  juice
blends  and  sparkling  beverages.  The  increase  in gross  and net  sales  was
partially offset by decreased sales of Hansen's(R)  energy drinks and functional
drinks in  8.3-ounce  cans,  smoothies in cans and  bottles,  E2O Energy  Water,
Energade(R)  energy  sports  drinks and soy  smoothies as well as an increase in
discounts, allowances and promotional payments including coupon promotions.

                                       12



     Gross profit for the nine-months  ended September 30, 2003, as a percentage
of net sales, was 39.4%, which was higher than the 36.6% gross profit percentage
achieved in the  nine-months  ended  September  30, 2002.  The increase in gross
profit  percentage  was primarily  due to a change in the Company's  product and
customer mix.

     The  Company  continues  to  incur  expenditures  in  connection  with  the
development and introduction of new products and flavors.

Results of Operations for the Three-months Ended September 30, 2003 Compared to
the Three-months Ended September 30, 2002

     Gross Sales.  For the  three-months  ended September 30, 2003,  gross sales
were $42.6  million,  an increase of $8.2 million or 23.7% higher than the $34.5
million gross sales for the three-months  ended September 30, 2002. The increase
in gross sales  during the third  quarter of 2003 is primarily  attributable  to
increased sales of Monster energyTM drinks, which were introduced in April 2002,
increased  sales of Natural Sodas in cans and sales of Hansen's(R)  Energy Deuce
drinks which were  introduced in July 2003. The increase in gross sales was also
attributable,  to a lesser extent, to increased sales of Junior Juice(R),  sales
of Hansen's(R) Diet Red Energy, which was introduced in October 2002, as well as
increased  sales of  sparkling  beverages,  Apple  Juice and juice  blends.  The
increase in gross sales was partially  offset by decreased  sales of Hansen's(R)
energy and functional  drinks in 8.3-ounce cans,  smoothies in cans and bottles,
E2O Energy Water, soy smoothies and Energade(R) energy sports drinks.

     Net Sales.  For the  three-months  ended September 30, 2003, net sales were
$33.3  million,  an  increase  of $6.3  million or 23.4%  higher  than the $27.0
million net sales for the three-months ended September 30, 2002. The increase in
net  sales  for  the  three-months   ended  September  30,  2003  was  primarily
attributable  to  increased  sales  of  Monster  EnergyTM  drinks,   which  were
introduced in April 2002,  increased sales of Natural Sodas in cans and sales of
Hansen's(R)  energy  Deuce  drinks,  which were  introduced  in July  2003.  The
increase in net sales was also  attributable,  to a lesser  extent,  to sales of
Hansen's(R)  Diet Red Energy,  which was  introduced  in October 2002 as well as
increased  sales of Junior  Juice(R),  Apple Juice,  juice blends and  sparkling
beverages.  The increase in net sales was partially offset by decreased sales of
Hansen's(R)  energy and functional  drinks in 8.3-ounce cans,  smoothies in cans
and  bottles,  E2O  Energy  Water,  Energade(R)  energy  sports  drinks  and soy
smoothies  as well as an  increase  in  discounts,  allowances  and  promotional
payments including coupon promotions.

     Gross  Profit.  Gross profit was $13.3 million for the  three-months  ended
September  30, 2003,  an increase of $3.6 million or 37.3% higher than the gross
profit for the  three-months  ended  September 30, 2002 of $9.7  million.  Gross
profit as a percentage  of net sales,  increased  to 39.9% for the  three-months
ended  September 30, 2003 from 35.9% for the  three-months  ended  September 30,
2002. The increase in gross profit was primarily attributable to the increase in
gross sales  whereas the increase in gross  profit as a percentage  of net sales
was primarily  attributable  to a change in the  Company's  product and customer
mix.

                                       13



     Total Operating  Expenses.  Total operating  expenses were $9.8 million for
the three-months  ended September 30, 2003, an increase of $2.3 million or 30.3%
higher than total operating  expenses of $7.5 million for the three-months ended
September  30,  2002.  Total  operating  expenses as a  percentage  of net sales
increased to 29.3% for the three-months  ended September 30, 2003 as compared to
27.8% for the  three-months  ended  September  30,  2002.  The increase in total
operating expenses was primarily attributable to increased selling,  general and
administrative expenses.

     Selling,  general and  administrative  expenses  were $9.7  million for the
three-months  ended  September  30,  2003,  an increase of $2.3 million or 30.3%
higher than selling, general and administrative expenses of $7.5 million for the
three-months  ended  September  30, 2002.  The increase in selling  expenses was
primarily  attributable to an increase in distribution expenses and expenditures
for promotions  and  endorsements  and trade  development  activities  including
cooperative arrangements with distributors,  sponsorships, merchandise displays,
product samples and in-store  demonstrations.  The increase in selling  expenses
was  partially  offset by  decreased  expenditures  for  promotional  allowances
classified  as selling  expenses  and point of sale  materials.  The increase in
general and  administrative  expenses was  primarily  attributable  to increased
payroll expenses primarily for sales,  marketing and administrative  activities,
fees relating to legal and accounting services, and travel and insurance costs.

     Operating  Income.  Operating  income was $3.5 million for the three-months
ended  September  30,  2003,  an increase of $1.3  million or 61.4%  higher than
operating income of $2.2 million for the three-months  ended September 30, 2002.
Operating   income  as  a  percentage  of  net  sales  increased  to  10.6%  for
the three-months  ended September 30, 2003 from 8.1% for the  three-months ended
September 30, 2002. The increase in operating  income and operating  income as a
percentage of net sales was  attributable  to a higher  increase in gross profit
and gross profit as a percentage of net sales achieved in the three-months ended
September  30,  2003 than the  increase  in  operating  expenses  and  operating
expenses as a percentage of net sales for the  three-months  ended September 30,
2003.

     Net  Nonoperating  Expense.  Net  nonoperating  expense  was $9,000 for the
three-months   ended  September  30,  2003,  a  decrease  of  $42,000  from  net
non-operating  expense of $51,000 for the three-months ended September 30, 2002.
The  decrease  in  net  non-operating  expense  was  primarily  attributable  to
decreased  interest  expense  incurred on the  Company's  borrowings,  which was
primarily  attributable to the decrease in outstanding  loan balances as well as
lower interest rates payable on the Company's borrowings.

     Provision for Income Taxes. Provision for income taxes for the three-months
ended  September  30, 2003 was $1.4 million as compared to provision  for income
taxes of $865,000 for the comparable  period in 2002. The effective tax rate for
the three-months  ended September 30, 2003 was 40.5% which was comparable to the
effective tax rate for the  three-months  ended September 30, 2002. The $561,000
increase  in  provision  for  income  taxes was  primarily  attributable  to the
increase in income before provision for income taxes.

     Net  Income.  Net  income  was  $2.1  million  for the  three-months  ended
September  30,  2003,  an  increase of $824,000 or 64.8% over net income of $1.3
million for the  three-months  ended  September  30,  2002.  The increase in net
income was  attributable  to the  increase in gross  profit of $3.6  million and
decrease in  nonoperating  expense of $42,000 which was partially  offset by the
increase in operating  expenses of $2.3 million and an increase in provision for
income taxes of $561,000.

                                       14


Results of Operations for the Nine-months Ended September 30, 2003 Compared to
the Nine-months Ended September 30, 2002

     Gross Sales. For the nine-months ended September 30, 2003, gross sales were
$105.4  million,  an  increase of $15.7  million or 17.6%  higher than the $89.6
million gross sales for the  nine-months  ended September 30, 2002. The increase
in gross sales during the first nine months of 2003 is primarily attributable to
increased sales of Monster EnergyTM drinks, which were introduced in April 2002,
increased  sales  of  Natural  Sodas  in cans  and  Junior  Juice(R),  sales  of
Hansen's(R) Diet Red energy,  which was introduced in October 2002, and sales of
Hansen's(R)  energy  Deuce  drinks,  which were  introduced  in July  2003.  The
increase in gross sales was also attributable,  to a lesser extent, to increased
sales of Apple Juice,  juice  blends and  sparkling  beverages.  The increase in
gross sales was partially  offset by decreased  sales of Hansen's(R)  energy and
functional  drinks in 8.3-ounce  cans,  E2O Energy Water,  smoothies in cans and
bottles and Energade(R) energy sports drinks.

     Net Sales.  For the  nine-months  ended  September 30, 2003, net sales were
$83.8  million,  an  increase  of $11.9  million or 16.6%  higher than the $71.8
million net sales for the nine-months  ended September 30, 2002. The increase in
net sales was primarily  attributable to sales of Monster EnergyTM drinks, which
were  introduced  in April 2002,  increased  sales of Natural  Sodas in cans and
Junior Juice(R),  sales of Hansen's(R) Diet Red Energy,  which was introduced in
October 2002, and sales of Hansen's(R)Energy  Deuce drinks, which was introduced
in July  2003.  The  increase  in net sales was also  attributable,  to a lesser
extent, to increased sales of Apple Juice, juice blends and sparkling beverages.
The increase in net sales was partially offset by decreased sales of Hansen's(R)
energy and functional  drinks in 8.3-ounce  cans, E2O Energy Water,  Energade(R)
energy sports drinks, smoothies in cans and bottles and soy smoothies as well as
an increase in discounts,  allowances and promotional  payments including coupon
promotions.

     Gross  Profit.  Gross profit was $33.0  million for the  nine-months  ended
September  30, 2003,  an increase of $6.7 million or 25.5% higher than the gross
profit for the  nine-months  ended  September 30, 2002 of $26.3  million.  Gross
profit as a  percentage  of net sales,  increased  to 39.4% for the  nine-months
ended  September  30, 2003 from 36.6% for the  nine-months  ended  September 30,
2002. The increase in gross profit was primarily attributable to the increase in
gross sales  whereas the increase in gross  profit as a percentage  of net sales
was primarily  attributable  to a change in the  Company's  product and customer
mix.

     Total Operating  Expenses.  Total operating expenses were $25.1 million for
the  nine-months  ended September 30, 2003, an increase of $3.9 million or 18.4%
higher than total operating  expenses of $21.2 million for the nine-months ended
September  30,  2002.  Total  operating  expenses as a  percentage  of net sales
increased to 29.9% for the  nine-months  ended September 30, 2003 from 29.5% for
the  nine-months  ended  September  30, 2002.  The  increase in total  operating
expenses  was  primarily   attributable  to  increased   selling,   general  and
administrative expenses.

     Selling,  general and  administrative  expenses  were $25.0 million for the
nine-months  ended  September  30,  2003,  an increase of $3.9  million or 18.4%
higher than selling,  general and  administrative  expenses of $21.1 million for
the nine-months  ended September 30, 2002. The increase in selling  expenses was
primarily   attributable  to  an  increase  in  distribution   expenses,   trade
development activities including cooperative arrangements with our distributors,
expenditures  for  sponsorships,   promotions  and  endorsements,   advertising,
commissions,  premiums and  merchandise  displays which was partially  offset by
decreased  expenditures  for  graphic  design and point of sale  materials.  The
increase in general and  administrative  expenses was primarily  attributable to
increased  payroll expenses  primarily for sales,  marketing and  administrative
activities,  travel,  fees for  legal  and  accounting  services  and  insurance
premiums.

                                       15


     Operating  Income.  Operating  income was $8.0 million for the  nine-months
ended  September  30,  2003,  an increase of $2.8  million or 54.8%  higher than
operating  income of $5.1 million for the nine-months  ended September 30, 2002.
Operating  income  as a  percentage  of net  sales  increased  to  9.5%  for the
nine-months  ended  September  30,  2003  from  7.2% for the  nine-months  ended
September 30, 2002. The increase in operating  income and operating  income as a
percentage of net sales was  attributable  to a higher  increase in gross profit
and gross profit as a percentage of net sales achieved in the nine-months  ended
September  30,  2003 than the  increase  in  operating  expenses  and  operating
expenses  as a  percentage  of net sales  for the  nine-months  ended  September
30,2003

     Net  Nonoperating  Expense.  Net  nonoperating  expense was $57,000 for the
nine-months   ended  September  30,  2003,  a  decrease  of  $126,000  from  net
non-operating  expense of $183,000 for the nine-months ended September 30, 2002.
The  decrease  in  net  non-operating  expense  was  primarily  attributable  to
decreased  interest  expense  incurred on the  Company's  borrowings,  which was
primarily  attributable to the decrease in outstanding  loan balances as well as
lower interest rates payable on the Company's borrowings.

     Provision for Income Taxes.  Provision for income taxes for the nine-months
ended  September  30, 2003 was $3.2 million as compared to provision  for income
taxes of $2.0 million for the comparable  period in 2002. The effective tax rate
for the  nine-months  ended September 30, 2003 was 40.5% which was comparable to
the effective tax rate for the  nine-months  ended  September 30, 2002. The $1.2
million increase in provision for income taxes was primarily attributable to the
increase in income before provision for income taxes.

     Net Income. Net income was $4.7 million for the nine-months ended September
30,  2003,  an increase of $1.8 million or 59.4% over net income of $3.0 million
for the  nine-months  ended  September 30, 2002.  The increase in net income was
attributable  to the  increase in gross  profit of $6.7  million and decrease in
nonoperating  expense of $126,000 which was partially  offset by the increase in
operating expenses of $3.9 million and an increase in provision for income taxes
of $1.2 million.

Liquidity and Capital Resources

     As at September 30, 2003, the Company had working capital of $15.6 million,
as compared to working  capital of $15.0  million as at December 31,  2002.  The
increase in working capital is primarily attributable to net income earned after
adjustment  for  certain  noncash  expenses,  primarily  depreciation  and other
amortization, proceeds received from the issuance of common stock, and decreases
in deposits and other assets.  Such increase was partially offset by acquisition
of property and  equipment,  additions to trademark  license and  trademarks and
repayment by the Company of a portion of the Company's long term debt.

                                       16



     Net  cash  provided  by  operating  activities  was  $4.9  million  for the
nine-months  ended  September  30,  2003 as  compared  to net cash  provided  by
operating  activities of $3.9 million in the comparable  period in 2002. For the
nine-months ended September 30, 2003, cash provided by operating  activities was
attributable  to net income earned after  adjustments  for the effect of certain
expenses, primarily depreciation and other amortization, as well as increases in
accounts payable, accrued liabilities and accrued compensation and a decrease in
prepaid  income taxes and prepaid  expenses and other  current  assets which was
partially offset by an increase in accounts receivable and inventory.

     Net  cash  used  in  investing  activities  was to  $1.7  million  for  the
nine-months  ended  September 30, 2003 as compared to net cash used in investing
activities of $93,000 for the  comparable  period in 2002.  For the  nine-months
ended  September  30, 2003,  cash used in  investing  activities  was  primarily
attributable  to  acquisitions  of  property  and  equipment  and  additions  to
trademark  license and  trademarks,  a decrease in deposits and other assets and
proceeds from the sale of property and equipment. Management, from time to time,
considers the acquisition of capital equipment, particularly,  specific items of
production equipment required to produce certain of our products, storage racks,
merchandise  display racks,  vans and  promotional  vehicles,  coolers and other
promotional   equipment  and  businesses   compatible  with  the  image  of  the
Hansen's(R) brand, as well as the introduction of new product lines.

     Net cash used in financing  activities was $2.8 million for the nine-months
ended September 30, 2003 as compared to net cash used in financing activities of
$1.1  million  for the  comparable  period in 2002.  For the  nine-months  ended
September 30, 2003, cash used in financing activities was primarily attributable
to principal  payments of long-term debt which was partially  offset by proceeds
received from the issuance of common stock.

     In 1997,  HBC  obtained a credit  facility  from  Comerica  Bank-California
("Comerica"),  consisting of a revolving line of credit of up to $3.0 million in
aggregate  at any  time  outstanding  and a  term  loan  of  $4.0  million.  The
utilization  of the revolving  line of credit by HBC was dependent  upon certain
levels of eligible  accounts  receivable and inventory  from time to time.  Such
revolving line of credit and term loan was secured by substantially all of HBC's
assets, including accounts receivable, inventory, trademarks, trademark licenses
and certain  equipment.  That  facility was  subsequently  modified from time to
time,  and on September 19, 2000, HBC entered into  modification  agreement with
Comerica which amended certain  provisions  under the above facility in order to
finance  the  acquisition  of the Blue Sky  business,  repay the term loan,  and
provide additional working capital ("Modification  Agreement").  Pursuant to the
Modification  Agreement,  the  revolving  line of credit was  increased to $12.0
million,  reducing to $6.0  million by September  2004.  The  revolving  line of
credit  remains in full force and effect  through  September  2005.  Interest on
borrowings  under the line of credit is based on the bank's base  (prime)  rate,
plus  an  additional  percentage  of up to  0.5%  or the  LIBOR  rate,  plus  an
additional  percentage of up to 2.5%, depending upon certain financial ratios of
HBC from time to time.  At September 30, 2003,  HBC had no balances  outstanding
under the credit facility and borrowing  capacity  available to the Company from
Comerica under the credit facility was $7,800,000.

     The  terms  of the  Company's  line of  credit  contain  certain  financial
covenants including certain financial ratios, annual net income requirements and
annual  limitations  on  capital  expenditures.  The  line  of  credit  contains
provisions under which applicable  interest rates will be adjusted in increments
based on the  achievement  of  certain  financial  ratios.  The  Company  was in
compliance  with its  financial  ratios and annual net income  requirements  and
obtained  a  waiver  from  Comerica  with  regards  to its  capital  expenditure
limitations at September 30, 2003.

                                       17


     If any event of default  shall occur for any reason,  whether  voluntary or
involuntary, Comerica may declare all or any portions outstanding under the line
of credit immediately due and payable, exercise rights and remedies available to
secured parties under the Uniform  Commercial Code,  institute legal proceedings
to foreclose upon the lien and security  interest granted or for the sale of any
or all collateral.

     Management  believes that cash  available from  operations,  including cash
resources and the revolving  line of credit,  will be sufficient for its working
capital needs, including purchase commitments for raw materials, payments of tax
liabilities,  debt  servicing,  expansion and  development  needs,  purchases of
shares of the common stock of the Company,  as well as any  purchases of capital
assets or equipment during the current year.

Sales

     The table set forth below discloses selected quarterly data regarding sales
for the  first  nine-months  of the past two  years.  Data  from any one or more
quarters  or  periods  is  not  necessarily  indicative  of  annual  results  or
continuing trends.

     Sales of beverages are expressed in unit case volume. A "unit case" means a
unit of  measurement  equal to 192 U.S.  fluid  ounces of finished  beverage (24
eight-ounce  servings) or concentrate sold that will yield 192 U.S. fluid ounces
of finished beverage. Unit case volume of the Company means number of unit cases
(or unit case  equivalents)  of  beverages  directly or  indirectly  sold by the
Company. Sales of food bars and cereals are expressed in actual cases. A case of
food bars and cereals is defined as follows:

*    A fruit and grain  bar and  functional  nutrition  bar case  equals  ninety
     1.76-ounce bars.
*    A natural cereal case equals ten 13-ounce boxes measured by volume.
*    An active nutrition bar case equals thirty-two 1.4-ounce bars.

     The Company's  quarterly results of operations reflect seasonal trends that
are primarily  the result of increased  demand in the warmer months of the year.
It has been our experience that beverage sales tend to be lower during the first
and fourth quarters of each fiscal year.  Because the primary  historical market
for Hansen's products is California,  which has a year-long  temperate  climate,
the  effect  of  seasonal  fluctuations  on  quarterly  results  may  have  been
mitigated; however, such fluctuations may be more pronounced as the distribution
of Hansen's  products  expands  outside of  California.  The Company has not had
sufficient  experience with its food bars, cereal products and Hard e malt-based
products  and  consequently  has no knowledge of the trends which may occur with
such  products.  Quarterly  fluctuations  may also be affected by other  factors
including the  introduction  of new  products,  the opening of new markets where
temperature  fluctuations are more pronounced,  the addition of new bottlers and
distributors,  changes in the mix of the sales of its  finished  products,  soda
concentrates  and  food  products  and  increased  advertising  and  promotional
expenses.
                                                 Nine-months ended September 30,
                                                     2003              2002
                                                 ---------------   -------------
Unit Case Volume / Case Sales (in Thousands)           15,796           13,720

Net Revenues                                         $ 83,787         $ 71,842

                                       18


Forward Looking Statements

     The Private Security  Litigation  Reform Act of 1995 (the "Act") provides a
safe harbor for forward-looking  statements made by or on behalf of the Company.
The Company and its  representatives  may from time to time make written or oral
forward looking statements,  including  statements  contained in this report and
other  filings with the  Securities  and Exchange  Commission  and in reports to
shareholders  and  announcements.   Certain  statements  made  in  this  report,
including certain statements made in management's  discussion and analysis,  may
constitute forward looking statements (within the meaning of Section 27.A of the
Securities Act 1933 as amended and Section 21.E of the  Securities  Exchange Act
of 1934, as amended)  regarding the  expectations  of management with respect to
revenues,  profitability,  adequacy of funds from  operations  and the Company's
existing  credit  facility,  among other things.  All  statements  which address
operating  performance,  events  or  developments  that  management  expects  or
anticipates will or may occur in the future including  statements related to new
products,  volume  growth,  revenues,  profitability,  adequacy  of  funds  from
operations,  and/or the Company's  existing credit facility,  earnings per share
growth,  statements  expressing  general optimism about future operating results
and non-historical Year 2002 information,  are forward looking statements within
the meaning of the Act.

     Management  cautions  that these  statements  are  qualified by their terms
and/or important  factors,  many of which are outside the control of the Company
that  could  cause  actual  results  and  events to differ  materially  from the
statements made including, but not limited to, the following:

*    Company's  ability to  generate  sufficient  cash flows to support  capital
     expansion plans and general operating activities;
*    Changes in consumer preferences;
*    Changes in demand that are weather related,  particular in areas outside of
     California;
*    Competitive  products and pricing  pressures and the  Company's  ability to
     gain or maintain  share of sales in the  marketplace as a result of actions
     by competitors;
*    The introduction of new products;
*    Laws and  regulations,  and/or any changes  therein,  including  changes in
     accounting standards,  taxation  requirements  (including tax rate changes,
     new tax laws and revised tax law interpretations) and environmental laws as
     well as the Federal  Food Drug and  Cosmetic  Act,  the Dietary  Supplement
     Health and Education Act, and regulations  made thereunder or in connection
     therewith,  especially those that may affect the way in which the Company's
     products are marketed and/or labeled,  including the contents  thereof, as
     well as laws and regulations or rules made or enforced by the Food and Drug
     Administration  and/or the Bureau of Alcohol, Tobacco and Firearms and/or
     Federal Trade Commission and/or certain state regulatory agencies;
*    Changes in the cost and  availability  of raw  materials and the ability to
     maintain favorable supply arrangements and relationships and procure timely
     and/or adequate production of all or any of the Company's products;
*    The Company's ability to achieve earnings forecasts,  which may be based on
     projected  volumes and sales of many  product  types  and/or new  products,
     certain of which are more profitable than others. There can be no assurance
     that the Company will achieve projected levels or mixes of product sales;
*    The Company's ability to penetrate new markets;
*    The marketing  efforts of distributors of the Company's products, most of
     which  distribute products that are competitive  with the products of the
     Company;

                                       19



*    Unilateral  decisions by  distributors,  grocery  chains,  specialty  chain
     stores, club stores and other customers to discontinue  carrying all or any
     of the Company's products that they are carrying at any time;
*    The terms and/or  availability of the Company's  credit  facilities and the
     actions of its creditors;
*    The effectiveness of the Company's  advertising,  marketing and promotional
     programs;
*    The Company's  ability to make suitable  arrangements for the co-packing of
     any of  its  products  including,  but  not  limited  to,  its  energy  and
     functional  drinks in 8.3-ounce slim cans and 16-ounce  cans,  smoothies in
     11.5-ounce  cans, E2O Energy Water,  Energade,  Monster energy drinks,  soy
     smoothies,  sparkling orangeades and lemonades in glass bottles,  sparkling
     apple cider in 1.5-liter magnum glass bottles and other products.

     The foregoing list of important factors is not exhaustive.

Inflation

        The Company does not believe that inflation has a significant impact on
the Company's results of operations for the periods presented.

ITEM 3. QUALITATIVE AND QUANTITATIVE DISCLOSURES ABOUT MARKET RISKS

     The  principal  market risks  (i.e.,  the risk of loss arising from adverse
changes  in market  rates and  prices)  to which the  Company  is  exposed,  are
fluctuations  in commodity  prices,  affecting  the cost of raw  materials,  and
changes  in  interest  rates on the  Company's  long term debt.  The  Company is
subject to market  risk with  respect  to the cost of  commodities  because  its
ability to recover  increased costs through higher pricing may be limited by the
competitive environment in which it operates.

     At September  30, 2003,  the majority of the  Company's  debt  consisted of
variable rate debt. The amount of variable rate debt fluctuates  during the year
based on the Company's  cash  requirements.  If average  interest  rates were to
increase one percent for the  nine-months  ended  September  30,  2003,  the net
impact on the Company's pre-tax earnings would have been insignificant.

ITEM 4.  CONTROL AND PROCEDURES

     As of  September  30, 2003,  the Company,  including  the  Company's  Chief
Executive  Officer and Chief Financial  Officer,  evaluated the effectiveness of
the design and operation of the Company's disclosure controls and procedures (as
defined in Rules  13a-14(c) and 15d-14(c)  under the Securities and Exchange Act
of 1934.)

                                       20



     Based upon the evaluation,  the Chief Executive Officer and Chief Financial
Officer  concluded  that the Company's  disclosure  controls and  procedures are
effective in ensuring that  information  required to be disclosed in the reports
the Company files and submits  under the Exchange Act are  recorded,  processed,
summarized and reported as and when required.  There were no significant changes
in the Company's internal controls  subsequent to September 30, 2003,  including
any  corrective  actions with regard to  significant  deficiencies  and material
weaknesses.

                                       21


                          PART II - OTHER INFORMATION


Item 1.        Legal Proceedings

               The Company is a party to various  claims,  complaints  and other
               legal  actions that have arisen in the normal  course of business
               from time to time.  The  Company  believes  the  outcome of these
               pending  legal  proceedings,  in the  aggregate,  will not have a
               material  adverse effect on the operations or financial  position
               of the Company.

Items 2 - 5.   Not Applicable

Item 6.        Exhibits and Reports on Form 8-K

     (a) Exhibits - See Exhibit Index

     (b) Reports on Form 8-K - None


                                   SIGNATURES

     Pursuant to the  requirements  of the  Securities and Exchange Act of 1934,
the  Registrant  has duly  caused  this report to be signed on its behalf by the
undersigned, thereunto duly authorized.

                                              HANSEN NATURAL CORPORATION
                                              Registrant


Date:   November 14, 2003                     /s/ RODNEY C. SACKS
                                              ----------------------------------
                                              Rodney C. Sacks
                                              Chairman of the Board of Directors
                                              and Chief Executive Officer


Date:   November 14, 2003                     /s/ HILTON H. SCHLOSBERG
                                              ----------------------------------
                                              Hilton H. Schlosberg
                                              Vice Chairman of the Board of
                                              Directors, President and Chief
                                              Financial Officer

                                       22


                           CERTIFICATIONS PURSUANT TO
                                   RULE 13a-14
                             AS ADOPTED PURSUANT TO
                  SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

I, Rodney Sacks, certify that:

1.   I have  reviewed  this  quarterly  report on Form  10-Q of  Hansen  Natural
     Corporation;
2.   Based on my knowledge,  this  quarterly  report does not contain any untrue
     statement of a material fact or omit to state a material fact  necessary to
     make the statements  made, in light of the  circumstances  under which such
     statements  were made, not misleading with respect to the period covered by
     this quarterly report;
3.   Based on my  knowledge,  the  financial  statements,  and  other  financial
     information  included  in this  quarterly  report,  fairly  present  in all
     material respects the financial  condition,  results of operations and cash
     flows of the  Registrant  as of, and for,  the  periods  presented  in this
     quarterly report;
4.   The  Registrant's  other  certifying  officer  and  I are  responsible  for
     establishing and maintaining disclosure controls and procedures (as defined
     in Exchange Act Rules  13a-15(e) and  15d-15(e))  for the Registrant and we
     have:

          a. designed such disclosure  controls and  procedures,  or caused such
          disclosure   controls  and   procedures  to  be  designed   under  our
          supervision,  to ensure  that  material  information  relating  to the
          Registrant,  including its consolidated subsidiaries, is made known to
          us by others within those entities,  particularly during the period in
          which this quarterly report is being prepared;

          b. evaluated the effectiveness of the Registrant's disclosure controls
          and procedures and presented in this quarterly  report our conclusions
          about the effectiveness of the disclosure controls and procedures,  as
          of the  end of the  period  covered  by  this  report  based  on  such
          evaluation; and

          c. disclosed in this quarterly  report any change in the  Registrant's
          internal  control over financial  reporting  that occurred  during the
          Registrant's  most recent  fiscal  quarter  (the  Registrant's  fourth
          quarter in the case of an annual report) that has materially affected,
          or  is  reasonably  likely  to  materially  affect,  the  Registrant's
          internal control over financial reporting; and

5.   The Registrant's  other certifying  officer and I have disclosed,  based on
     our most recent evaluation of internal control over financial reporting, to
     the Registrant's  auditors and the audit committee of Registrant's board of
     directors (or persons performing the equivalent function):

          a. all significant  deficiencies and material weaknesses in the design
          or operation of internal  control over financial  reporting  which are
          reasonably  likely to  adversely  affect the  Registrant's  ability to
          record, process, summarize and report financial information; and

          b. any fraud,  whether or not material,  that  involves  management or
          other  employees  who  have a  significant  role  in the  Registrant's
          internal controls over financial reporting.


Date:   November 14, 2003                               /s/ RODNEY C. SACKS
                                                        ------------------------
                                                        Rodney C. Sacks
                                                        Chairman of the Board of
                                                        Dircetors and Chief
                                                        Executive Officer

                                     23


I, Hilton Schlosberg, certify that:

1.   I have  reviewed  this  quarterly  report on Form  10-Q of  Hansen  Natural
     Corporation;
2.   Based on my knowledge,  this  quarterly  report does not contain any untrue
     statement of a material fact or omit to state a material fact  necessary to
     make the statements  made, in light of the  circumstances  under which such
     statements  were made, not misleading with respect to the period covered by
     this quarterly report;
3.   Based on my  knowledge,  the  financial  statements,  and  other  financial
     information  included  in this  quarterly  report,  fairly  present  in all
     material respects the financial  condition,  results of operations and cash
     flows of the  Registrant  as of, and for,  the  periods  presented  in this
     quarterly report;
4.   The  Registrant's  other  certifying  officer  and  I are  responsible  for
     establishing and maintaining disclosure controls and procedures (as defined
     in Exchange Act Rules  13a-15(e) and  15d-15(e))  for the Registrant and we
     have:

          a. designed such disclosure  controls and  procedures,  or caused such
          disclosure   controls  and   procedures  to  be  designed   under  our
          supervision,  to ensure  that  material  information  relating  to the
          Registrant,  including its consolidated subsidiaries, is made known to
          us by others within those entities,  particularly during the period in
          which this quarterly report is being prepared;

          b. evaluated the effectiveness of the Registrant's disclosure controls
          and procedures and presented in this quarterly  report our conclusions
          about the effectiveness of the disclosure controls and procedures,  as
          of the  end of the  period  covered  by  this  report  based  on  such
          evaluation; and

          c. disclosed in this quarterly  report any change in the  Registrant's
          internal  control over financial  reporting  that occurred  during the
          Registrant's  most recent  fiscal  quarter  (the  Registrant's  fourth
          quarter in the case of an annual report) that has materially affected,
          or  is  reasonably  likely  to  materially  affect,  the  Registrant's
          internal control over financial reporting; and

5.   The Registrant's  other certifying  officer and I have disclosed,  based on
     our most recent evaluation of internal control over financial reporting, to
     the Registrant's  auditors and the audit committee of Registrant's board of
     directors (or persons performing the equivalent function):

          a. all significant  deficiencies and material weaknesses in the design
          or operation of internal  control over financial  reporting  which are
          reasonably  likely to  adversely  affect the  Registrant's  ability to
          record, process, summarize and report financial information; and

          b. any fraud,  whether or not material,  that  involves  management or
          other  employees  who  have a  significant  role  in the  Registrant's
          internal controls over financial reporting.


Date:   November 14, 2003                               /s/ HILTON H. SCHLOSBERG
                                                        -----------------------
                                                        Hilton H. Schlosberg
                                                        Vice Chairman of the
                                                        Board of Directors,
                                                        President and Chief
                                                        Financial Officer


                                       24


                            CERTIFICATION PURSUANT TO
                             18 U.S.C. SECTION 1350
                             AS ADOPTED PURSUANT TO
                 SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

     In connection with the Quarterly Report of Hansen Natural  Corporation (the
"Company")  on Form 10-Q for the period ended  September  30, 2003 as filed with
the Securities and Exchange  Commission on the date hereof (the  "Report"),  the
undersigned,  Rodney C.  Sacks,  Chairman  of the Board of  Directors  and Chief
Executive Officer of the Company, and Hilton H. Schlosberg, Vice Chairman of the
Board of  Directors,  President  and Chief  Financial  Officer  of the  Company,
certify,  pursuant to 18 U.S.C.  1350, as adopted pursuant to Section 906 of the
Sarbanes-Oxley Act of 2002, that:

(1)  The Report fully complies with the  requirements  of Section 13(a) or 15(d)
     of the Securities Exchange Act of 1934; and

(2)  The information  contained in the Report fairly  presents,  in all material
     respects, the financial condition and results of operations of the Company.



Date:   November 14, 2003                              /s/ RODNEY C. SACKS
                                                       -------------------------
                                                       Rodney C. Sacks
                                                       Chairman of the Board of
                                                       Directors and Chief
                                                       Executive Officer


Date:   November 14, 2003                              /s/ HILTON H. SCHLOSBERG
                                                       -------------------------
                                                       Hilton H. Schlosberg
                                                       Vice Chairman of the
                                                       Board of Directors,
                                                       President and Chief
                                                       Financial Officer



                                       25