EXHIBIT 32.1

                           CERTIFICATION PURSUANT TO
                            18 U.S.C. SECTION 1350,
                             AS ADOPTED PURSUANT TO
                 SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002


In  connection  with the quarterly  report of Hansen  Natural  Corporation  (the
"Company") on Form 10-Q for the quarter  ended  September 30, 2004 as filed with
the Securities and Exchange Commission (the "Report"),  the undersigned,  Rodney
C. Sacks,  Chairman of the Board of Directors and Chief Executive Officer of the
Company,  certifies,  pursuant to 18 U.S.C. 1350, as adopted pursuant to Section
906 of the Sarbanes-Oxley Act of 2002, that:

     1.   The Report fully  complies with the  requirements  of Section 13(a) or
          15(d) of the Securities Exchange Act of 1934; and

     2.   The  information  contained  in the  Report  fairly  presents,  in all
          material respects,  the financial  condition and results of operations
          of the Company.


Date:   November 15, 2004
                                              /s/ RODNEY C. SACKS
                                              ----------------------------------
                                              Rodney C. Sacks
                                              Chairman of the Board of Directors
                                              and Chief Executive Officer