CONTACTS:          Rodney C.  Sacks
                        Chairman  and Chief  Executive  Officer
                        (951) 739-6200

                        Hilton H. Schlosberg
                        Vice Chairman
                        (951) 739-6200

                        Roger S. Pondel
                        PondelWilkinson Inc.
                        (310) 279-5980




                             HANSEN NATURAL REPORTS
                    RECORD SECOND QUARTER SALES AND PROFITS

           --- Net Sales Increase 85.5 percent, Net Income Triples --

     Corona,  CA - August 9,  2005 - Hansen  Natural  Corporation  (NASDAQ:HANS)
today reported record financial results,  including sharp increases in sales and
profits, for the second quarter and six months ended June 30, 2005.
     Gross sales for the second quarter increased 79.4 percent to $102.5 million
from $57.1 million a year earlier.  Net sales for the second  quarter  increased
85.5 percent to $85.4 million from $46.1 million a year ago.
     Operating  income for the second quarter tripled to $25.4 million from $8.4
million a year ago. Net income for the second quarter  tripled to $15.2 million,
or $0.63 per diluted share on a post-split basis, from $5.1 million or $0.22 per
diluted share on a post-split basis, last year.
     Gross sales for the six months ended June 30, 2005  increased  84.3 percent
to $175.5  million from $95.2  million a year  earlier.  Net sales for the first
half of 2005 were up 88.0 percent to $145.5  million  from $77.4  million a year
ago.
     Operating  income for the six months  ended June 30,  2005  advanced  232.6
percent to $40.1  million from $12.0 million a year ago. Net income for the 2005
year-to-date  period  increased  231.8  percent to $24.1  million,  or $0.99 per
diluted share on a post-split  basis,  from $7.3  million,  or $0.31 per diluted
share on a post-split basis, last year.



     On July 18, 2005,  the company  announced a 2-for-1 split of Hansen Natural
common stock, to be effected in the form of a 100% stock  dividend,  distributed
via mail or  electronically  on or after August 8, 2005 to record holders of the
company's  common stock as of the close of business  (EST) on August 1, 2005. It
is  anticipated  that the stock will begin trading on a post-split  basis today,
August 9, 2005.
     Rodney C. Sacks, chairman and chief executive officer, said the exceptional
performance  reflected record sales of Monster  EnergyTM drinks,  which includes
low  carbohydrate  ("Lo-Carb")  Monster  EnergyTM  drinks,  as well as  sales of
Monster  EnergyTM  "Assault"TM  energy drinks which were introduced in September
2004, increases in sales by volume, primarily of Hansen's(r) and Junior Juice(r)
children's  juice drinks in aseptic  packaging and  Hansen's(r)  apple juice and
juice  blends.  The  increase  in net sales was also  attributable,  to a lesser
extent, to sales of Lost(r) Energy drinks,  introduced in January 2004,  JokerTM
energy drinks,  introduced in January 2005, and RumbaTM energy juice, introduced
in December 2004.
     The increase in net sales was partially  offset by lower sales by volume of
Hansen's(r)  energy and functional  drinks,  including  Deuce energy in 16-ounce
cans, private label isotonic beverages, E2O Energy Water(r) drinks and smoothies
in cans.
     Gross profit as a percentage of net sales for the quarter increased to 52.6
percent, from 45.1 percent for the comparable 2004 quarter. Selling, general and
administrative  expense as a percentage of net sales  decreased to 22.9 percent,
from 26.8 percent in the previous year.
     The  company  will host an  investor  conference  call on August 9, 2005 at
10:30 a.m.  Pacific Time (1:30 p.m.  Eastern Time).  The conference call will be
open to all  interested  investors  through a live audio web  broadcast  via the
internet at www.hansens.com  and  www.fulldisclosure.com.  For those who are not
able  to  listen  to  the  live  broadcast,   the  call  will  be  archived  for
approximately one year on both web sites.
     Hansen Natural  Corporation  markets and  distributes  Hansen's(r)  Natural
Sodas, Signature Sodas, fruit juice Smoothies, Energy drinks, Energade(r) energy
sports drinks, E20 Energy Water(r),  functional drinks,  Sparkling Lemonades and
Orangeades,  multi-vitamin  juice drinks in aseptic  packaging,  Junior Juice(r)
juice, iced teas,  lemonades and juice cocktails,  apple juice,  cider and juice
blends,  Blue Sky(r) brand carbonated  beverages,  Monster EnergyTM brand energy
drinks,  Lost(r)  EnergyTM brand energy  drinks,  RumbaTM brand energy juice and
JokerTM brand energy drinks. Hansen can be found on the Web at www.hansens.com.



     Certain  statements  made  in this  announcement  may  constitute  "forward
looking  statements"  within the meaning of Section 27A of the Securities Act of
1933,  as amended,  and Section 21E of the  Securities  Exchange Act of 1934, as
amended,  regarding the  expectations of management with respect to revenues and
profitability.  Management cautions that these statements are qualified by their
terms/or  important  factors,  many of which are  outside of the  control of the
company,  that could cause actual results and events to differ  materially  from
the  statements  made  herein,  including,  but not limited  to, the  following:
Changes in consumer  preferences,  changes in demand  that are weather  related,
particularly  in  areas  outside  of  California,   competitive  pricing  and/or
marketing  pressures,  changes in the price and/or availability of raw materials
for the company's  products,  the  availability  of production  and/or  suitable
facilities, the marketing efforts of the distributors of the company's products,
most of which distribute  products that are competitive with the products of the
company, the introduction of new products,  as well as unilateral decisions that
may be made by convenience and/or grocery chain stores,  specialty chain stores,
club  stores  and other  customers  to  discontinue  carrying  all or any of the
company's products that they are carrying at any time.  Management further notes
that the  company's  plans and  results  may be  affected  by any  change in the
availability  of  the  company's  credit  facilities  and  the  actions  of  its
creditors.

                                     # # #
                                 (table below)


                           HANSEN NATURAL CORPORATION
                       Consolidated Statements of Income
               For the Three Months Ended June 30, 2005 and 2004



                                                 Three Months Ended                   Six Months Ended
                                                     June 30,                              June 30,
                                       ----------------------------------   -----------------------------------
                                             2005              2004                  2005                2004
                                       ----------------  ----------------   ----------------   ----------------
                                                                                   

GROSS SALES, net of                      $ 102,499,664      $ 57,120,726       $175,461,754        $95,209,244
  discounts & returns

LESS:  Allowances and
     promotional payments                   17,059,109        11,057,183         30,006,927         17,846,918
                                      -----------------  ----------------   ----------------   ----------------
NET SALES                                   85,440,555        46,063,543        145,454,827         77,362,326
COST OF SALES                               40,513,477        25,304,614         70,198,431         42,695,576
                                      -----------------  ----------------   ----------------   ----------------
GROSS PROFIT                                44,927,078        20,758,929         75,256,396         34,666,750
OPERATING EXPENSES:
Selling, general and
     administrative                         19,558,402        12,335,494         35,149,974         22,578,732
Amortization of trademark                       13,838            19,269             28,084             39,365
                                      -----------------  ----------------   ----------------   ----------------
     Total operating expenses               19,572,240        12,354,763         35,178,058         22,618,097
                                      -----------------  ----------------   ----------------   ----------------
OPERATING INCOME                            25,354,838         8,404,166         40,078,338         12,048,653

NET NONOPERATING
     INCOME (EXPENSE)                          253,876            (8,434)           371,394            (19,048)
                                      -----------------  ----------------   ----------------   ----------------
INCOME BEFORE
     PROVISION FOR
     INCOME TAXES                           25,608,714         8,395,732         40,449,732         12,029,605
                                      -----------------  ----------------   ----------------   ----------------
PROVISION FOR
     INCOME TAXES                           10,363,016         3,317,583         16,359,321          4,768,175
                                      -----------------  ----------------   ----------------   ----------------
NET INCOME                               $  15,245,698      $  5,078,149       $ 24,090,411        $ 7,261,430
                                      =================  ================   ================   ================
NET INCOME PER COMMON SHARE:
     Basic                               $        0.69      $       0.24       $       1.09        $      0.35
                                      =================  ================   ================   ================
     Diluted                             $        0.63      $       0.22       $       0.99        $      0.31
                                      ================== ================   ================   ================
NUMBER OF COMMON SHARES USED
     IN PER SHARE COMPUTATIONS:
     Basic                                  21,951,404        21,041,360         22,030,514         20,955,450
                                      =================  ================   ================   ================
     Diluted                                24,385,238        23,364,620         24,320,754         23,183,736
                                      =================  ================   ================   ================