HANSEN NATURAL CORPORATION
                              1010 Railroad Street
                            Corona, California 92882


                         ANNUAL MEETING OF STOCKHOLDERS
                          TO BE HELD NOVEMBER 11, 2005


                                                                October 12, 2005



Dear Stockholder:

     You are cordially  invited to attend the Annual Meeting of  Stockholders of
Hansen Natural  Corporation  (the "Company") to be held on Friday,  November 11,
2005 at 3:00 p.m.,  in the Boardroom at the  Company's  corporate  headquarters,
1010 Railroad Street, Corona, California 92882.

     In addition to the specific  matters to be voted on at the meeting that are
listed in the  accompanying  notice,  there  will be a report  on the  Company's
business and an opportunity for stockholders of the Company to ask questions.  I
hope that you will be able to join us. Your vote is  important  to us and to our
business.  I  encourage  you to sign and return  your proxy  card,  so that your
shares will be represented  and voted at the meeting  whether or not you plan to
attend. If you attend the meeting, you will, of course, have the right to revoke
the proxy and vote your shares in person.

                                        Sincerely,



                                        Rodney C. Sacks
                                        Chairman of the Board



                           HANSEN NATURAL CORPORATION
- --------------------------------------------------------------------------------
                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                          TO BE HELD NOVEMBER 11, 2005

TO THE STOCKHOLDERS OF THE COMPANY:

     NOTICE IS HEREBY GIVEN that the Annual  Meeting of  Stockholders  of Hansen
Natural Corporation ("Hansen" or the "Company") will be held on Friday, November
11, 2005 at 3:00 p.m.  local time, in the  Company's  Boardroom at its corporate
headquarters,  1010 Railroad Street, Corona, California 92882, for the following
purposes:

1.   To  elect  seven  directors  to serve  until  the 2006  annual  meeting  of
     stockholders of the Company.
2.   To approve an amendment to the Company's  Certificate of  Incorporation  to
     increase the number of authorized shares of common stock from 30,000,000 to
     100,000,000.
3.   To approve  the 2005  Hansen  Natural  Corporation  Stock  Option  Plan for
     Non-Employee Directors.
4.   To ratify the appointment of Deloitte & Touche, LLP to serve as independent
     auditors of the Company for the fiscal year ending December 31, 2005.
5.   To transact such other  business as may properly come before the meeting or
     any adjournment thereof.

     The  foregoing  items of  business  are more fully  described  in the Proxy
Statement for Annual Meeting of Stockholders accompanying this Notice.

     Only  stockholders  of the  Company of record at the close of  business  on
September  12,  2005 are  entitled to notice of ,and to vote at, the meeting and
any adjournment thereof.

     We will make available a list of  stockholders  as of the close of business
on September 12, 2005, for  inspection by  stockholders  during normal  business
hours  from 9:00 a.m.  to 5:00 p.m.  local time on  November  11,  2005,  at the
Company's principal place of business, 1010 Railroad Street, Corona,  California
92882.  This list will also be available to  stockholders at the Annual Meeting.
All  stockholders of the Company are cordially  invited to attend the meeting in
person.  However, to assure your  representation at the Annual Meeting,  you are
urged to mark,  sign,  date and return the  enclosed  proxy card as  promptly as
possible in the  postage-prepaid  envelope  enclosed for that  purpose.  You may
revoke  your  voted  proxy at any time  prior to the  Annual  Meeting or vote in
person if you attend the meeting.

     A copy of the  Company's  Annual Report to  Stockholders  of the Company is
enclosed.

                                        Sincerely,

                                        Rodney C. Sacks
                                        Chairman of the Board

Corona, California
October 12, 2005

IMPORTANT:  WHETHER OR NOT YOU PLAN TO ATTEND THE MEETING,  YOU ARE REQUESTED TO
COMPLETE AND PROMPTLY RETURN THE ENCLOSED PROXY IN THE ENVELOPE PROVIDED.



                           HANSEN NATURAL CORPORATION

- --------------------------------------------------------------------------------
               PROXY STATEMENT FOR ANNUAL MEETING OF STOCKHOLDERS
                 INFORMATION CONCERNING SOLICITATION AND VOTING

General

     The enclosed  Proxy is solicited  on behalf of Hansen  Natural  Corporation
("Hansen" or the "Company") for use at the Annual Meeting of Stockholders of the
Company (the "Annual Meeting") to be held Friday, November 11, 2005 at 3:00 p.m.
local time, or at any adjournment thereof, for the purposes set forth herein and
in the accompanying Notice of Annual Meeting of Stockholders of the Company. The
Annual  Meeting will be held at the  Boardroom,  1010 Railroad  Street,  Corona,
California 92882.

     These proxy solicitation materials are being mailed on or about October 12,
2005,  together with the Company's  2004 Annual  Report to  Stockholders  of the
Company, to all stockholders of the Company entitled to vote at the meeting.

Record Date, Principal Stockholders and Security Ownership of Management

     Holders of record of common stock at the close of business on September 12,
2005 are  entitled to notice of, and to vote at, the meeting each share of which
is entitled to one vote. There are no other outstanding voting securities of the
Company.  As of September 12, 2005,  22,152,206,  shares of the Company's common
stock were issued and  outstanding.  The following  table sets forth,  as of the
most recent practical date,  September 12, 2005, the beneficial ownership of the
Company's  common  stock of (a) those  persons  known to the  Company  to be the
beneficial owners of more than 5% of the Company's common stock; (b) each of the
Company's  directors and nominees for director;  and (c) the Company's executive
officers and all of the Company's current directors and executive  officers as a
group:

                                       1



Name and Address                      Amount and Nature of       Percent
of Beneficial Owner                   Beneficial Ownership       of Class
- -------------------                   --------------------       ---------
Brandon Limited Partnership No. 1 (1)         326,730               1.4%

Brandon Limited Partnership No. 2 (2)       2,783,334              12.0%

James Douglas and Jean Douglas
Irrevocable Descendants' Trust (3)          2,157,122(4)            9.3%

Fidelity Low Priced Stock Fund (5)          2,017,750               8.7%

Rodney C. Sacks                             4,500,064(6)           19.4%

Hilton H. Schlosberg                        4,422,258(7)           19.1%


Kirk S. Blower                                 33,602                **%

Mark J. Hall                                   32,000                **%

Michael Schott                                 29,500                **%

Sydney Selati                                  8,000(8)              **%

Thomas J. Kelly                                7,000                 **%

Norman C. Epstein                                -                   **%

Benjamin Polk                                    -                   **%

Harold C. Taber, Jr.                             -                   **%

Mark S. Vidergauz                                -                   **%


Officers and  Directors  as a group (11 members :  5,922,360  shares or 25.6% in
aggregate)
_____________
* Except as noted otherwise,  the address for each of the named  stockholders is
1010 Railroad Street, Corona, California 92882.
**  Less than 1%

(1) The mailing address of Brandon  Limited  Partnership No. 1 ("Brandon No. 1")
is 21 Dartmouth Street, 4th Floor, London SW1H 9BP England. The general partners
of Brandon No. 1 are Rodney C. Sacks and Hilton H. Schlosberg.

(2) The mailing address of Brandon  Limited  Partnership No. 2 ("Brandon No. 2")
is 21 Dartmouth Street, 4th Floor, London SW1H 9BP England. The general partners
of Brandon No. 2 are Rodney C. Sacks and Hilton H. Schlosberg.

(3) The mailing  address of this  reporting  person is 4040 Civic Center  Drive,
Suite 530, San Rafael, California 94903.

(4) Includes 829,572 shares of common stock owned by Kevin and Michelle Douglas;
622,998  shares of common  stock  owned by James  and Jean  Douglas  Irrevocable
Descendant's  Trust;  658,112  shares of common  stock  owned by Douglas  Family
Trust;  and 46,440 shares of common stock owned by James E. Douglas,  III. Kevin
and  Michelle  Douglas,   Douglas  Family  Trust  and  James  and  Jean  Douglas
Irrevocable  Descendants' Trust and James E. Douglas III are deemed members of a
group that shares voting and dispositive power over the shares.

(5) The  mailing  address  of this  reporting  person is 82  Devonshire  Street,
Boston, Massachusetts 02109.

                                       2


(6) Includes  990,000 shares of common stock owned by Mr. Sacks;  326,730 shares
beneficially  held by Brandon No. 1 because Mr.  Sacks is one of Brandon No. 1's
general  partners;  and  2,783,334  shares  beneficially  held by Brandon  No. 2
because  Mr.  Sacks is one of Brandon No. 2's general  partners.  Also  includes
options presently exercisable to purchase 200,000 shares of common stock, out of
options to purchase a total of 200,000 shares,  exercisable at $2.125 per share,
granted  pursuant to a Stock Option Agreement dated February 2, 1999 between the
Company and Mr. Sacks;  options presently  exercisable to purchase 80,000 shares
of  common  stock,  out of  options  to  purchase  a total  of  160,000  shares,
exercisable at $1.785 per share,  granted  pursuant to a Stock Option  Agreement
dated July 12, 2002  between the  Company  and Mr.  Sacks and options  presently
exercisable  to  purchase  120,000  shares of common  stock,  out of  options to
purchase  a total of 300,000  shares,  exercisable  at $2.10 per share,  granted
pursuant to a Stock Option  Agreement dated May 28, 2003 between the Company and
Mr. Sacks.

Mr. Sacks disclaims beneficial ownership of all shares deemed beneficially owned
by him hereunder  except (i) 990,000 shares of common stock and (ii) the 400,000
shares presently exercisable under the Stock Option Agreements.

(7) Includes  912,194  shares of common stock owned by Mr.  Schlosberg;  326,730
shares  beneficially  held by Brandon  No. 1 because  Mr.  Schlosberg  is one of
Brandon No. 1's general  partners;  and 2,783,334  shares  beneficially  held by
Brandon No. 2 because Mr. Schlosberg is one of Brandon No. 2's general partners.
Also includes options presently exercisable to purchase 200,000 shares of common
stock,  out of options to  purchase a total of 200,000  shares,  exercisable  at
$2.125 per share, granted pursuant to a Stock Option Agreement dated February 2,
1999 between the Company and Mr.  Schlosberg;  options presently  exercisable to
purchase  80,000 shares of common  stock,  out of options to purchase a total of
160,000  shares,  exercisable at $1.785 per share,  granted  pursuant to a Stock
Option Agreement dated July 12, 2002 between the Company and Mr.  Schlosberg and
options presently exercisable to purchase 120,000 shares of common stock, out of
options to purchase a total of 300,000  shares,  exercisable at $2.10 per share,
granted  pursuant to a Stock  Option  Agreement  dated May 28, 2003  between the
Company and Mr. Schlosberg.

Mr. Schlosberg  disclaims beneficial ownership of all shares deemed beneficially
owned by him  hereunder  except (i) 912,194  shares of common stock and (ii) the
400,000 shares presently exercisable under Stock Option Agreements.

(8) Includes  options  presently  exercisable to purchase 8,000 shares of common
stock,  out of options  to  purchase a total of 24,000  shares,  exercisable  at
$12.90 per share, granted pursuant to a Stock Option Agreement dated November 5,
2004 between the Company and Mr. Selati.

Section 16(a) Beneficial Ownership Reporting Compliance

     Section  16(a) of the  Securities  Exchange  Act of 1934,  as amended  (the
"Exchange  Act") requires the Company's  directors and executive  officers,  and
persons who own more than ten  percent of a  registered  class of the  Company's
equity  securities  to file by  specific  dates  with  the  Securities  Exchange
Commission  (the "SEC")  initial  reports of ownership and reports of changes in
ownership of equity securities of the Company. Executive officers, directors and
greater than ten percent  stockholders are required by SEC regulation to furnish
the Company with copies of all Section  16(a) forms that they file.  The Company
is required to report in this proxy  statement  any failure of its directors and
executive  officers  and greater  than ten percent  stockholders  to file by the
relevant  due date any of these  reports  during the most recent  fiscal year or
prior fiscal years.

     To the  Company's  knowledge,  based  solely  on  review  of copies of such
reports  furnished to the Company  during the year ended  December 31, 2004, all
Section  16(a)  filing  requirements   applicable  to  the  Company's  executive
officers,  directors  and greater than ten percent  stockholders  were  complied
with,  except that Form 4's in respect of the grant of options to  purchase  the
Company's  stock  required to be filed by each of Mark Hall and Kirk Blower,  an
option  exercise to purchase the  Company's  stock  required to be filed by Mark
Hall, the  distribution of shares held by a limited  partnership  required to be
filed by Rodney Sacks,  Hilton Schlosberg and Brandon Limited Partnership No. 2,
and a correction to the sale of shares of the Company's common stock required to
be  filed  by  Harold  Taber  were  inadvertently  filed  late.  The  respective
transactions were subsequently filed on Form 4's.

                                       3


Revocability of Proxies

     Any proxy given pursuant to this  solicitation may be revoked by the person
giving it at any time  before  its use by  delivering  to the  Company a written
notice of revocation or duly executed proxy bearing a later date or by attending
the meeting and voting in person.

Voting and Solicitation

     In accordance with the Company's by-laws:

     *    Directors shall be elected by the  affirmative  vote of a plurality of
          the  votes  cast in  person  or by proxy by the  holders  of shares of
          common stock  entitled to vote in the election at the Annual  Meeting;
          and

     *    The ratification of Deloitte & Touche as independent auditors shall be
          by the  affirmative  vote of the majority of the shares  voting on the
          proposal in person or by proxy at the Annual Meeting; and

     *    The  approval  of  the  amendment  to  the  Company's  Certificate  of
          Incorporation to increase in the number of authorized shares of Common
          Stock shall be by the  affirmative  vote of the majority of the shares
          voting on the  proposal  in person or by proxy at the Annual  Meeting;
          and

     *    The approval of the 2005 Hansen Natural  Corporation Stock Option Plan
          for Non-Employee Directors (the "2005 Directors Plan") shall be by the
          affirmative  vote of the majority of the shares voting on the proposal
          in person or by proxy at the Annual Meeting

in each  case,  provided  a quorum is  present.  Thus,  abstentions  and  broker
non-votes  will not be  included  in vote  totals and will have no effect on the
outcome of the vote. No stockholder shall be entitled to cumulate votes.

     The cost of  soliciting  proxies will be borne by the Company.  The Company
may reimburse brokerage firms and other persons  representing  beneficial owners
of  shares  for their  expenses  in  forwarding  solicitation  material  to such
beneficial  owners.  Proxies may also be solicited  by certain of the  Company's
directors,  officers and regular  employees,  without  additional  compensation,
personally or by telephone, telegram or letter.

Deadline for Receipt of Stockholder Proposals

     It is presently  intended that next year's  Annual  Meeting will be held in
November  of 2006.  Pursuant to Rule 14a-8 of the  Exchange  Act,  proposals  of
stockholders  of  the  Company  which  are  intended  to be  presented  by  such
stockholders at next year's Annual Meeting must be received by the Company by no
later than May 15, 2006 in order to be  considered  for  inclusion  in the proxy
statement  and  form of  proxy  relating  to  that  meeting.  Additionally,  any
stockholder  proposal for the 2006 Annual Meeting that is submitted  outside the
processes  of Rule  14a-8  will be  considered  untimely  for  purposes  of Rule
14a-4(c)(1)  of the  Exchange  Act if it is not  submitted  to the Company on or
before  August 4,  2006.  Proxies  for that  meeting  may  confer  discretionary
authority to vote on any untimely  proposal without express  discretion from the
stockholders giving the proxies.

                                       4


                                  PROPOSAL ONE
                             ELECTION OF DIRECTORS

Nominees

     The Company's  Board of Directors (the "Board of Directors" or the "Board")
is currently  comprised of seven  members,  each of whom is to be elected at the
Annual Meeting.  Unless  otherwise  instructed,  the proxy holders will vote the
proxies  received by them for the Company's  seven nominees named below,  all of
whom are  presently  directors of the Company.  In the event that any nominee is
unable or declines to serve as a director at the time of the Annual Meeting, the
proxies will be voted for any nominee  designated  by the present  Board to fill
the  vacancy.  The  Company  is not aware of any  nominee  who will be unable or
expects  to decline to serve as a  director.  The term of office of each  person
elected as a director  will  continue  until the next Annual  Meeting or until a
successor has been elected and qualified.

     The names of the nominees, and certain biographical information about them,
are set forth below.

Name                            Age                     Position
- ------------------------      -----       --------------------------------------
Rodney C. Sacks (1)             55        Chairman of the Board of Directors and
                                            Chief Executive Officer
Hilton H. Schlosberg (1)        52        Vice Chairman of the Board of
                                            Directors, Chief Financial Officer,
                                            Chief Operating Officer and
                                            Secretary
Norman C. Epstein (2),(3),(4)   64        Director
Benjamin M. Polk                54        Director
Sydney Selati (2)               66        Director
Harold C. Taber, Jr. (2),(4)    66        Director
Mark S. Vidergauz (3)           52        Director

(1) Member of the Executive Committee of the Board of Directors
(2) Member of the Audit Committee of the Board of Directors
(3) Member of the Compensation Committee of the Board of Directors
(4) Member of the Nominating Committee of the Board of Directors

     Set forth below is a description of each nominee's principal occupation and
business background during the past five years.

                                       5


     Rodney C. Sacks has been Chairman of the Board, Chief Executive Officer and
director of the Company since  November 1990. Mr. Sacks has been a member of the
Executive  Committee of the Board of Directors of the Company since October 1992
and  Chairman  and a  director  of  Hansen  Beverage  Company,  a  wholly  owned
subsidiary of the Company ("HBC"), from June 1992 to the present.

     Hilton H.  Schlosberg  has been Vice  Chairman  of the Board of  Directors,
President,  Chief Operating  Officer,  Secretary,  and a director of the Company
since November 1990 and Chief Financial  Officer of the Company since July 1996.
Mr.  Schlosberg has been a member of the Executive  Committee of the Board since
October  1992 and Vice  Chairman  of the  Board of  Directors,  Secretary  and a
director of HBC from July 1992 to the present.

     Norman C.  Epstein  has been a director  of the  Company  and member of the
Compensation Committee of the Board since June 1992 and since September 1997 has
been a member  and  Chairman  of the  Audit  Committee  of the  Board  and since
September  2004 has been a member of the Nominating  Committee.  Mr. Epstein has
been a director  of HBC since  July 1992.  Mr.  Epstein  has been a director  of
Integrated  Asset  Management  Limited,  a company  listed on the  London  Stock
Exchange,  since June 1998. Mr. Epstein currently is and has since 1997 been the
managing  director of Cheval  Property  Finance PLC, a mortgage  finance company
based in London, England and from 1974 to December 1996 was a partner with Moore
Stephens,  an international  accounting firm (senior partner  beginning 1989 and
the managing partner of Moore Stephens, New York from 1993 until 1995).

     Benjamin M. Polk has been a director of the Company since November 1990 and
Assistant  Secretary  and a director  of HBC since  October  1992 and July 1992,
respectively.  Mr. Polk has been a partner at Schulte Roth & Zabel LLP since May
2004 prior to which,  beginning in August 1976,  he was employed as an associate
and later became a partner at Winston & Strawn LLP (New York,  New York) and its
predecessors, Whitman Breed Abbott & Morgan, LLP and Whitman & Ransom.

     Sydney  Selati has been a director  of the  Company and member of the Audit
Committee of the Board since  September  2004. Mr. Selati has been a director of
Barbeques  Galore Ltd. since July 1997 and Chairman of the Board of Directors of
Galore USA since May 1988. Mr. Selati was president of Sussex Group Limited from
1984 to 1988.

     Harold C. Taber,  Jr. has been a director of the Company since July 1992, a
member of the Audit  Committee of the Board since April 2000 and a member of the
Nominating  Committee  since  September  2004. Mr. Taber was President and Chief
Executive  Officer  and a  director  of HBC  from  July  1992 to June  1997.  In
addition, Mr. Taber was a consultant for The Joseph Company from October 1997 to
March  1999 and for  Costa  Macaroni  Manufacturing  Company  from  July 2000 to
January  2002.  Mr. Taber has been a director of  Mentoring at Biola  University
since July 2002.

     Mark S.  Vidergauz  has been a director  of the  Company  and member of the
Compensation  Committee of the Board since June 1998. Mr. Vidergauz was a member
of the Audit  Committee of the Board from April 2000 to May 2004. Mr.  Vidergauz
currently is and has been Managing  Director and Chief Executive  Officer of The
Sage Group,  LLC since April 2000 and was managing  director and head of the Los
Angeles office of ING Baring Furman Selz LLC, a diversified  financial  services
institution headquartered in the Netherlands from April 1995 to April 2000.

                                       6


THE BOARD OF DIRECTORS  RECOMMENDS THAT  STOCKHOLDERS VOTE "FOR" THE ELECTION OF
EACH OF THE NOMINEES FOR DIRECTOR SET FORTH ABOVE.


                                  PROPOSAL TWO
             APPROVAL OF AMENDMENT TO CERTIFICATE OF INCORPORATION

     The  Company's  Certificate  of  Incorporation   currently  authorizes  the
issuance of up to 30,000,000  shares of Common Stock. On September 15, 2005, the
Board  approved  an  amendment  to Article IV of the  Company's  Certificate  of
Incorporation, subject to stockholder approval, to increase the shares of common
stock that are authorized for issuance by 70,000,000 shares,  bringing the total
number of common shares  authorized for issuance to 100,000,000.  No change will
be made to the other provisions of the Company's  Certificate of  Incorporation.
The Company  will  increase the number of  authorized  shares of Common Stock to
100,000,000,  subject to shareholder approval.  The additional authorized shares
of Common Stock,  if and when issued,  would have the same rights and privileges
as the shares of Common Stock previously  authorized.  As of September 12, 2005,
there  were  22,565,728  shares  of  Common  Stock  issued,   22,152,206  shares
outstanding  and 413,522  shares held as treasury  stock.  Upon  approval of the
amendment to the certificate of incorporation,  the Company will have 77,434,272
shares of unissued Common Stock.

     Article 4 of the Certificate of  Incorporation  would be amended to read as
follows: The aggregate number of shares of stock that the Corporation shall have
authority to issue is one hundred million  (100,000,000)  shares of common stock
$0.005 par value per share. A copy of the proposed  amendment to the Certificate
of Incorporation in set forth in Exhibit A hereto (the "Amendment").

     The additional  shares of Common Stock authorized by the Amendment could be
issued  at the  direction  of the Board of  Directors  from time to time for any
proper corporate  purpose,  including,  without  limitation,  the acquisition of
other  businesses,  the raising of  additional  capital for use in the Company's
business,  a split of or dividend on then  outstanding  shares or in  connection
with any employee  stock plan or program.  The holders of shares of Common Stock
do not presently  have  preemptive  rights to subscribe for any of the Company's
securities  and  holders  of  Common  Stock  will not have  any such  rights  to
subscribe for the additional Common Stock proposed to be authorized. The Company
currently does not anticipate that it will seek  authorization from stockholders
for issuance of additional  shares of common stock unless required by applicable
laws or exchange rules.

     The proposed  increase in the number of  authorized  shares of common stock
could have a number of effects on the Company's  stockholders depending upon the
exact  nature  and  circumstances  of any actual  issuances  of  authorized  but
unissued  shares.  The  increase  could have an  anti-takeover  effect,  in that
additional  shares could be issued (within the limits imposed by applicable law)
in one or more  transactions  that could make a change in control or takeover of
the Company more difficult.  For example,  additional  shares could be issued by
the  Company so as to dilute  the stock  ownership  or voting  rights of persons
seeking to obtain control of the Company.  Similarly, the issuance of additional
shares to certain  persons allied with the Company's  management  could have the
effect of making it more difficult to remove the Company's current management by
diluting the stock  ownership or voting rights of persons  seeking to cause such
removal. Except as further discussed herein, The Board of Directors is not aware
of any attempt, or contemplated  attempt, to acquire control of the Company, and
this  proposal is not being  presented  with the intent that it be utilized as a
type of  anti-takeover  device.

                                       7


     There are currently no plans,  arrangements,  commitments or understandings
for the  issuance  of the  additional  shares  of common  stock  which are to be
authorized.

     Except for (i)  shares of Common  Stock  reserved  for  issuance  under the
Company's stock option plans  (including under the proposed 2005 Directors Plan,
if approved by the stockholders)  and other non-plan stock options,  (ii) shares
of Common Stock  reserved for issuance  under the Company's  2001 Employee Stock
Purchase  Plan,  and (iii)  shares of Common  Stock which the  Company  would be
required  to issue  upon the  exercise  of  outstanding  warrants,  the Board of
Directors  has no  current  plans to issue  additional  shares of Common  Stock.
However,  the  Board  believes  that  the  benefits  of  providing  it with  the
flexibility  to issue  shares  without  delay for any proper  business  purpose,
including as an alternative to an unsolicited  business  combination  opposed by
the Board,  outweigh the  possible  disadvantages  of dilution and  discouraging
unsolicited  business  combination  proposals  and that it is prudent and in the
best interests of stockholders  to provide the advantage of greater  flexibility
which will result from the Amendment.

     Approval of the  Amendment to increase the number of  authorized  shares of
the Company's  Common Stock to 100,000,000  shares requires the affirmative vote
of a majority of the shares entitled to vote at the meeting.

THE BOARD OF DIRECTORS  RECOMMENDS THAT STOCKHOLDERS VOTE "FOR" THE AMENDMENT TO
THE COMPANY'S CERTIFICATE OF INCORPORATION.


                                 PROPOSAL THREE
         APPROVAL OF 2005 HANSEN NATURAL CORPORATION STOCK OPTION PLAN
                           FOR NON-EMPLOYEE DIRECTORS

     The following  description  of the 2005 Hansen  Natural  Corporation  Stock
Option Plan for Non-Employee  Directors (the "2005 Directors Plan") is a summary
and is qualified in its entirety by reference to the detailed  terms of the 2005
Directors  Plan,  a copy of which is attached as Exhibit B hereto.  Stockholders
are urged to review the 2005  Directors Plan before  determining  how to vote on
this proposal.

     The  Board  of  Directors  (the  "Board")  believes  that it is in the best
interests of the Company and its  stockholders to adopt the 2005 Directors Plan.
The 2005 Directors  Plan is intended to replace the Company's  Stock Option Plan
for Outside  Directors  under which  awards  could not be granted  after July 8,
2004.  The Board  approved  the 2005  Directors  Plan by written  consent  dated
September 15, 2005,  subject to the approval of the  stockholders  at the Annual
Meeting.

                                       8


Purpose of the Plan

     The 2005  Directors  Plan is  intended  to attract  and  retain  persons of
ability as directors of the Company and to further align the economic  interests
of  such  directors  with  those  of the  Company's  stockholders.  If the  2005
Directors Plan is approved by the stockholders at the Annual Meeting, it will be
effective on the date of stockholder approval.

Summary of Plan

     The 2005 Directors Plan authorizes the Company to grant options ("Options")
to purchase common stock to directors of the Company who are not employed by and
do not serve as  consultants to the Company and its  subsidiaries  or affiliates
and who are not  nominated to the Board  pursuant to a  contractual  arrangement
("Eligible Directors"). The maximum number of shares of common stock that may be
awarded  under the 2005  Directors  Plan is 200,000.  Option  grants may be made
under the 2005  Directors Plan for ten years from the effective date of the 2005
Directors Plan.

     Options  granted under the 2005  Directors Plan are  "non-qualified"  stock
options.  The  exercise  price per share of common  stock under each Option (the
"Exercise  Price") is the fair  market  value of a share of common  stock on the
date of grant.  The fair market value is  determined by reference to the closing
sale price of the common stock as reported on the NASDAQ quotation system of the
National  Association  of Securities  Dealers,  Inc. On September 12, 2005,  the
closing  price per share of the Company's  common stock on the NASDAQ  quotation
system of the National Association of Securities Dealers, Inc. was $48.20.

     An Eligible  Director  who is  initially  elected to the Board after May 1,
2005 shall be granted an Option to purchase 6,000 shares of the Company's common
stock at its closing price on the date of grant,  which grant shall be effective
as of the later of the date such  Eligible  Director is elected or  appointed to
the  Board  and the  date  that  the  2005  Directors  Plan is  approved  by the
stockholders of the Company (the "Shareholder Approval Date"). Commencing on the
later of the  Shareholder  Approval Date and the fifth  anniversary  of the date
that an Eligible  Director was first elected or appointed to the Board  (whether
first  elected or appointed  to the Board  before or after May 1, 2005),  and on
each five-year anniversary of such date thereafter, each Eligible Director shall
receive  an  additional  grant of an  Option  to  purchase  4,800  shares of the
Company's common stock (an "Additional Option").

     Options become exercisable in four equal installments on the first, second,
third and fourth anniversary of the date of grant, provided that each Additional
Option that is granted on the  Shareholder  Approval  Date shall be  twenty-five
percent (25%) vested on the date of grant,  and the remainder of the  Additional
Option shall become  exercisable in three equal installments on May 1, 2006, May
1, 2007 and May 1, 2008.  Notwithstanding the foregoing,  all Options held by an
Eligible  Director  become fully and  immediately  exercisable  upon a change in
control of the Company and the Company may require the  mandatory  surrender  by
all Eligible  Directors of some or all of the  then-outstanding  Options held by
such Eligible Directors as of the date of such change in control, in which event
the Company  shall  thereupon  cancel such Options and the Company  shall pay to
each  such  Eligible  Director  an amount  of cash  equal to (i) the  difference
between (A) the closing  price of the common stock on the date of such change in
control and (B) the exercise price of the Option times (ii) the number of shares
of common stock underlying such Option. For purposes of the 2005 Directors Plan,
"change in control" means (i) the  acquisition of "beneficial  ownership" by any
person (as defined in Rule 13d-3 under the Securities  Exchange Act of 1934 (the
"Exchange  Act")),  corporation  or other  entity  other  than the  Company or a
wholly-owned  subsidiary of the Company of 50% or more of the outstanding common
stock,  (ii) the sale or disposition of  substantially  all of the assets of the
Company or (iii) the merger of the Company with another corporation in which the
common stock is no longer outstanding after such merger.

                                       9


     Each  Option  shall be  exercisable  only  during the  holder's  term as an
Eligible Director and (to the extent such Option is vested) for three (3) months
after the holder  ceases to be an Eligible  Director,  except that an Option (to
the extent vested) may be  exercisable  after the Eligible  Director's  death or
disability  until the one year  anniversary  of the  termination of the Eligible
Director's term due to death or disability. Notwithstanding the foregoing, in no
event may an Option be exercised  following  the  expiration  of the Option (ten
years after the date of grant).

     Options granted under the 2005 Directors Plan are subject to such terms and
conditions  and evidenced by agreements in such form as is determined  from time
to time by the Board and are in any event  subject  to the terms and  conditions
set forth in the 2005 Directors Plan. The right of any Eligible  Director to any
Option  or  common  stock  under the 2005  Directors  Plan may not be  assigned,
transferred,  pledged or encumbered,  either voluntarily or by operation of law,
except that the  Eligible  Director  may  designate a  beneficiary  who shall be
entitled to receive any Option awarded under the 2005 Directors Plan upon his or
her death, or as may otherwise be required by law.

     The 2005 Directors Plan is administered by the Board.  The Board shall have
full power,  discretion and authority to interpret,  construe and administer the
2005  Directors  Plan  and  any  part  thereof,   and  its  interpretations  and
constructions  thereof and actions taken thereunder  shall be final,  conclusive
and binding on all persons for all purposes.

     The  Directors  Plan  is  intended  to  be  a  "formula"  plan  so  that  a
non-employee  director's  participation  in the 2005  Directors  Plan  would not
affect his or her status as  "disinterested  person"  (as  defined by Rule 16b-3
under the Exchange Act).

     Options may be exercised by notice to the Company accompanied by payment in
full of the exercise  price.  Payment of the  exercise  price may be made (i) in
cash,  (ii) by delivery of common stock (valued at the fair market value thereof
on the date of  exercise),  or (iii) by  delivery of a  combination  of cash and
common stock.

     The Company  intends to file a registration  statement under the Securities
Act of 1933,  as amended,  to register the common stock to be issued to Eligible
Directors under the 2005 Directors Plan.

     The 2005 Directors Plan provides that the Board may, at any time,  amend or
terminate the 2005 Directors  Plan. No amendment  shall,  without  approval by a
majority of the Company's stockholders,  (i) alter the group of persons eligible
to participate in the 2005 Directors Plan, (ii) materially increase the benefits
provided under the 2005 Directors Plan to the extent that  stockholder  approval
would  then be  required  pursuant  to Rule  16b-3  under  the  Exchange  Act or
successor  rule or  regulation,  (iii)  increase the maximum number of shares of
common stock which are  available  for awards under the 2005  Directors  Plan or
(iv)  extend the  period  during  which  Options  may be granted  under the 2005
Directors Plan beyond the expiration of ten years from the effective date of the
2005 Directors Plan. No amendment or termination shall retroactively  impair the
rights of any person with respect to an Option.

                                       10


     The 2005  Directors  Plan  provides  that in the event of any change in the
outstanding  common  stock by  reason  of any  stock  recapitalization,  merger,
consolidation,  combination or exchange of shares, the kind of shares subject to
Options and their  purchase price per share (but not the number of shares) shall
be  appropriately  adjusted  consistent  with such  change in such manner as the
Board may deem  equitable.  In the event of a stock  dividend or stock split the
kind of shares, their purchase price per share and the number of shares shall be
appropriately adjusted,  consistent with such change in such manner as the Board
may deem equitable. Any adjustment so made shall be final and binding.

Certain Federal Income Tax Consequences

     Options  granted  or to be granted  under the Plan will be  "non-qualified"
stock  options and are not intended to qualify as incentive  stock options under
Section 422 of the Internal  Revenue Code of 1986, as amended (the  "Code").  In
general,  no taxable  income will be recognized by the optionee and no deduction
will be allowed to the Company upon the grant of an Option.  Upon exercise of an
Option,  except as  described  below,  an optionee  will  recognize an amount of
ordinary  income  equal to the excess of the fair market  value on the  exercise
date of the  shares of common  stock  issued to an  optionee  over the  Exercise
Price.  The Company will be entitled to a  corresponding  tax deduction equal to
the amount included in the optionee's income.

     As the optionees will be directors of the Company,  the stock received upon
the exercise of an Option may be subject to restrictions  under Section 16(b) of
the  Exchange Act if the Option is exercised  and the  underlying  stock is sold
within six months after the grant date (for this purpose,  the grant date is not
deemed to occur earlier than the date of the adoption of the 2005 Directors Plan
by  shareholders)  (the  "Restriction  Period").  Options  exercised  during the
Restriction  Period will not be deemed to be exercised for purposes of the above
income recognition rules until the date that the Restriction Period ends, unless
the optionee makes an election to be taxed  currently under Section 83(b) of the
Code.  If such an election  is made within 30 days after the  transfer of common
stock  pursuant to the  exercise  of the Option,  the  optionee  will  recognize
ordinary  income on the date of the actual  exercise of Options (and the Company
will be entitled to a  corresponding  tax deduction equal to the amount included
in the optionee's income).

     If an optionee delivers previously-acquired common stock, however acquired,
in payment of all or part of the Exercise Price of a non-qualified stock option,
the optionee will not, as a result of such delivery, be required to recognize as
taxable  income or loss any  appreciation  or  depreciation  in the value of the
previously-acquired  common stock after its  acquisition  date.  The fair market
value of the shares  received  in excess of the shares  surrendered  constitutes
compensation  taxable to the optionee as ordinary income. Such fair market value
is  determined  on the  date of  exercise.  The  Company  is  entitled  to a tax
deduction  equal to the  compensation  income  included  by the  optionee in his
income.

                                       11


     The  preceding  is only a summary and is based upon an analysis of the Code
as  currently  in effect,  existing  laws,  judicial  decisions,  administrative
rulings,  regulations  and  proposed  regulations,  all of which are  subject to
change.  Moreover,  the preceding  summary  relates only to United States income
taxation  and  optionees  subject to  taxation in other  jurisdictions  may have
different tax consequences,  either more or less favorable, from those described
above.

Approval of Plan

     The  adoption of the Plan  requires the approval of a majority of the votes
cast at the  Annual  Meeting  (in  person or by proxy) by the  holders of shares
entitled to vote thereon.

THE BOARD OF DIRECTORS URGES STOCKHOLDERS TO VOTE "FOR" THE ADOPTION OF THE 2005
DIRECTORS PLAN.


                                 PROPOSAL FOUR
              RATIFICATION OF APPOINTMENT OF INDEPENDENT AUDITORS

     The Audit  Committee  of the Board has  appointed  Deloitte & Touche,  LLP,
independent  auditors,  to audit the financial statements of the Company for the
fiscal year ending  December 31, 2005.  In the event of a negative  vote on such
ratification,  the Audit Committee of the Board of Directors will reconsider its
selection.

     Representatives of Deloitte & Touche, LLP are expected to be present at the
meeting  with the  opportunity  to make a statement if they desire to do so, and
are  expected  to  be  available  to  respond  to  appropriate   questions  from
stockholders of the Company.

THE BOARD OF DIRECTORS  RECOMMENDS THAT STOCKHOLDERS VOTE "FOR"  RATIFICATION OF
DELOITTE & TOUCHE AS THE COMPANY'S INDEPENDENT AUDITORS.

                                   MANAGEMENT

Board Meetings and Committees

     The Board held two regular  meetings  during the fiscal year ended December
31, 2004.  All directors  attended both  meetings,  with the exception of Sydney
Selati  who was not  appointed  as a  director  until  September  2004  and only
attended one meeting.

     The Audit Committee during the 2004 calendar year was composed of Norman C.
Epstein (Chairman),  Harold C. Taber, Jr., Mark S. Vidergauz until May 2004, and
Sydney  Selati who joined  the Audit  Committee  in  September  2004.  The Audit
Committee held five meetings during 2004. The Audit Committee last met in August
2005 in connection with the review of the Company's financial statements for the
fiscal  quarter  ended  June 30,  2005.  See  "Audit  Committee"  below for more
information.

                                       12


     The  Compensation  Committee,  composed  of Norman C.  Epstein  and Mark S.
Vidergauz,  did not hold any meetings  during the fiscal year ended December 31,
2004.  Certain awards  granted under the Company's  Stock Option Plan during the
fiscal year ended  December 31, 2004 were  authorized by written  consent of the
Compensation  Committee.  The  Compensation  Committee  authorizes all grants to
members  of the  Executive  Committee  of  options  to  purchase  shares  of the
Company's  common stock.  The Board has  affirmatively  determined  that Messrs.
Epstein and  Vidergauz are  independent,  as that term is defined in the current
listing standards of NASDAQ.

     The  Executive  Committee  composed  of  Rodney  C.  Sacks  and  Hilton  H.
Schlosberg  did not hold any meetings  during the fiscal year ended December 31,
2004.  The  Executive  Committee  manages  and  directs  business of the Company
between meetings of the Board. The Executive Committee also authorizes grants to
the Company's  employees of options to purchase  shares of the Company's  common
stock.

     The Board  established a Nominating  Committee in September 2004 consisting
of Norman C. Epstein and Harold C. Taber Jr. and adopted a Nominating  Committee
Charter  which is available on our website at  www.hansens.com.  The  Nominating
Committee did not meet during 2004.

Employment Agreements

     The Company entered into an employment  agreement dated as of June 1, 2003,
with Rodney C. Sacks pursuant to which Mr. Sacks renders services to the Company
as its  Chairman  and  Chief  Executive  Officer  for an annual  base  salary of
$230,000 for the  seven-month  period  ending  December 31, 2003,  increasing to
$245,000 for the twelve-month  period ending December 31, 2004 and increasing by
a minimum of 5% for each  subsequent  twelve-month  period during the employment
period,  plus an annual bonus in an amount  determined at the  discretion of the
Board of Directors of the Company and certain  fringe  benefits.  The employment
period commenced on June 1, 2003 and ends on December 31, 2008.

     The Company also entered into an employment  agreement  dated as of June 1,
2003,  with  Hilton  H.  Schlosberg  pursuant  to which Mr.  Schlosberg  renders
services  to the Company as its Vice  Chairman,  President  and Chief  Financial
Officer, for an annual base salary of $230,000 for the seven-month period ending
December 31, 2003,  increasing  to $245,000 for the  twelve-month  period ending
December  31,  2004  and  increasing  by a  minimum  of 5% for  each  subsequent
twelve-month  period during the  employment  period,  plus an annual bonus in an
amount determined at the discretion of the Board of Directors of the Company and
certain fringe  benefits.  The employment  period  commenced on June 1, 2003 and
ends on December 31, 2008.

Executive Compensation

     The  following  tables set forth  certain  information  regarding the total
remuneration  earned and grants of options made to the Chief  Executive  Officer
and each of the four other most  highly  compensated  executive  officers of the
Company and its  subsidiaries  who earned total cash  compensation  in excess of
$100,000  during the year ended December 31, 2004.  These amounts  reflect total
cash  compensation paid by the Company and its subsidiaries to these individuals
during the years ended December 31, 2002, 2003 and 2004.

                                       13


                           SUMMARY COMPENSATION TABLE
- --------------------------------------------------------------------------------

                                 ANNUAL COMPENSATION                Long Term
                                                                   Compensation
- --------------------------------------------------------------------------------
                                                       Other         Securities
Name and Principal             Salary(1)  Bonus(2)     Annual        underlying
Positions              Year     ($)        ($)     Compensation ($)  Options (#)
- --------------------------------------------------------------------------------
Rodney C. Sacks        2004    245,000    100,000     27,948(3)          -
Chairman, CEO          2003    225,833     35,000     19,333(3)       300,000(7)
and Director           2002    225,504       -        10,331(3)       300,000(7)

Hilton H. Schlosberg   2004    245,000    100,000      9,671(3)          -
Vice-Chairman,         2003    225,833     35,000      7,753(3)       300,000(7)
CFO, COO,              2002    225,504       -         7,753(3)       300,000(7)
President, Secretary
and Director

Mark J. Hall           2004    200,000    150,000      8,356(3)       120,000(7)
Senior Vice            2003    175,000     70,000      9,554(3)          -
President              2002    160,000     10,000      7,733(3)        40,000(7)
Single Serve
Products

Michael Schott         2004    160,000     20,000     29,027(6)        64,000(7)
Vice President         2003    140,000     50,000     24,572(4)          -
National Sales         2002     57,256     20,000      7,311(5)       144,000(7)
Single Serve
Products

Thomas J. Kelly        2004    125,000     40,000      9,319(3)        50,000(7)
Vice President         2003    115,000     15,000      6,937(3)          -
Finance                2002    110,000      7,000      7,847(3)        20,000(7)

(1) SALARY - Pursuant to employment  agreements,  Messrs.  Sacks and  Schlosberg
were entitled to an annual base salary of $245,000,  $225,833,  and $226,748 for
2004, 2003 and 2002 respectively.

(2) BONUS -  Payments  made in 2005,  2004 and 2003 are for  bonuses  accrued in
2004, 2003 and 2002 respectively.

(3) OTHER  ANNUAL  COMPENSATION  - The cash  value of  perquisites  of the named
persons  did not total  $50,000 or 10% of  payments  of salary and bonus for the
years shown.

(4)  Includes  $7,200  for  auto  reimbursement  expense,  $10,000  for  housing
expenses,  $1,200  for  travel  expenses,  and  $6,172  for other  miscellaneous
perquisites.

(5) Includes $2,945 for auto reimbursement expenses, $4,090 for housing expenses
and $276 for other miscellaneous perquisites.

(6)  Includes  $7,200  for  auto  reimbursement  expense,  $10,000  for  housing
expenses,  $4,800  for  travel  expenses,  and  $7,027  for other  miscellaneous
perquisites.

(7)  On  August  8,  2005,  the  Company  effected  a  two-for-one  stock  split
distributed in the form of a stock dividend. The effect of the dividend has been
taken into account in the presentation of the grants of stock options.



     Mark Hall has been Senior Vice President, Single-Serve Products since 1997.
Prior to joining HBC, Mr. Hall spent three years with Arizona  Beverages as Vice
President  of Sales  where he was  responsible  for  sales and  distribution  of
Arizona products through a national network of beer  distributors and soft drink
bottlers.

                                       14


     Michael  Schott  has been  Vice  President,  National  Sales,  Single-Serve
Products  since  2002.  Prior to  joining  HBC,  Mr.  Schott  held a  number  of
management  positions in the beverage  industry  including  president of Snapple
Beverage  Co.,  SOBE Beverage Co. and  Everfresh  Beverages,  respectively.  Mr.
Schott has over 30 years of experience in sales and  marketing,  primarily  with
beverage companies in key executive and operational roles.

     Thomas J. Kelly has been Secretary and Controller of HBC since 1992. During
2005, Mr. Kelly was promoted to Vice-President - Finance.  Prior to joining HBC,
Mr. Kelly served as controller for California Copackers  Corporation.  Mr. Kelly
is a Certified  Public  Accountant  and has worked in the beverage  business for
over 20 years.



               OPTION GRANTS FOR THE YEAR ENDED DECEMBER 31, 2004


- ------------------------------------------------------------------------------------------
                                                                    Potential realizable
                                                                      value at assumed
                                                                    annual rates of stock
                                                                    price appreciation for
                         Individual Grants                             option term(3)
- ------------------------------------------------------------------------------------------
                                  Percent of
                      Number of     total
                     Securities    Options     Exercise
                     underlying   granted to   or base
                      Options     employees    price ($/  Expiration     5%        10%
        Name         granted (#)   in 2004      Share)      Date        ($)        ($)
- ------------------------------------------------------------------------------------------
                                                              

Rodney C. Sacks          -           -           -           -           -          -
Hilton H. Schlosberg     -           -           -           -           -          -
Mark J. Hall          120,000(1)   16.2%       $4.075     1/15/14    $307,530   $779,340
Michael Schott         64,000(2)    8.6%       $4.075     1/15/14    $164,016   $415,648
Thomas J. Kelly        50,000(1)    6.7%       $4.075     1/15/14    $128,137   $324,725




(1) Options to purchase the Company's  common stock become  exercisable in equal
annual  increments over 5 years  beginning  January 15, 2005. On August 8, 2005,
the Company  effected a  two-for-one  stock split  distributed  in the form of a
stock  dividend.  The effect of the  dividend has been taken into account in the
presentation of the grants of stock options.

(2) Options to purchase the Company's  common stock become  exercisable in equal
annual  increments over 4 years  beginning  January 15, 2005. On August 8, 2005,
the Company  effected a  two-for-one  stock split  distributed  in the form of a
stock  dividend.  The effect of the  dividend has been taken into account in the
presentation of the grants of stock options.

(3)  The 5% and 10%  assumed  annual  rates  of  appreciation  are  provided  in
accordance  with the rules and  regulations  of the SEC and do not represent our
estimates or projections of our future Common Stock price growth.

                                       15



               AGGREGATED OPTION EXERCISES DURING THE YEAR ENDED
            DECEMBER 31, 2004 AND OPTION VALUES AT DECEMBER 31, 2004


                                                   Number of underlying
                                                        unexercised          Value of unexercised
                                                        Options at                in-the-money
                                                     December 31, 2004         options at December
                                                            (#)                    31, 2004 ($)
- --------------------------------------------------------------------------------------------------
                       Shares
                     acquired on      Value            Exercisable/            Exercisable/
Name                 exercise (#)  Realized ($)        Unexercisable          Unexercisable
- --------------------------------------------------------------------------------------------------
                                                                

Rodney C. Sacks      215,000(5)    1,901,750      260,000/400,000(1),(5)    4,182,300/6,492,400
Hilton H. Schlosberg 215,000(5)    1,901,750      260,000/400,000(1),(5)    4,182,300/6,492,400
Mark J. Hall          16,000(5)      147,200            0/144,000(2),(5)            0/2,089,680
Michael Schott        48,000(5)      565,320            0/160,000(3),(5)            0/2,467,200
Thomas J. Kelly       28,000(5)      263,200            0/ 62,000(4),(5)            0/  903,540
- --------------------------------------------------------------------------------------------------


(1)Includes  options to purchase  200,000  shares of common  stock at $2.125 per
share which are  exercisable  at December  31, 2004,  granted  pursuant to Stock
Option  Agreements dated February 2, 1999 between the Company and Messrs.  Sacks
and Schlosberg, respectively; options to purchase 160,000 shares of common stock
at $1.785 per share of which none are exercisable at December 31, 2004,  granted
pursuant to Stock Option  Agreements dated July 12, 2002 between the Company and
Messrs.  Sacks and  Schlosberg,  respectively;  and options to purchase  300,000
shares of common  stock at $2.10 per share of which  60,000 are  exercisable  at
December 31, 2004 granted pursuant to Stock Option Agreements dated May 28, 2003
between the Company and Messrs. Sacks and Schlosberg, respectively.

(2)Includes  options to  purchase  24,000  shares of common  stock at $1.785 per
share of which none are exercisable at December 31, 2004,  granted pursuant to a
Stock Option Agreement dated July 12, 2002 between the Company and Mr. Hall; and
options to purchase  120,000 shares of common stock at $4.075 per share of which
none are  exercisable at December 31, 2004,  granted  pursuant to a Stock Option
Agreement dated January 15, 2004 between the Company and Mr. Hall.

(3)Includes  options to  purchase  96,000  shares of common  stock at $1.925 per
share of which none are exercisable at December 31, 2004,  granted pursuant to a
Stock Option  Agreement dated August 9, 2002 between the Company and Mr. Schott;
and options to  purchase  64,000  shares of common  stock at $4.075 per share of
which none are  exercisable  at December 31, 2004,  granted  pursuant to a Stock
Option Agreement dated January 15, 2004 between the Company and Mr. Schott.

(4)  Includes  options to purchase  12,000  shares of common stock at $1.785 per
share of which none are exercisable at December 31, 2004,  granted pursuant to a
stock Option  Agreement  dated July 12, 2002 between the Company and Mr.  Kelly;
and options to  purchase  50,000  shares of common  stock at $4.075 per share of
which none are  exercisable  at December 31, 2004,  granted  pursuant to a Stock
Option Agreement dated January 15, 2004 between the Company and Mr. Kelly.

(5)On August 8, 2005, the Company effected a two-for-one stock split distributed
in the form of a stock dividend.  The effect of the dividend has been taken into
account in the presentation of the grants of stock options.

Directors' Compensation

     In 2004,  outside  directors were entitled to an annual fee of $10,000 plus
$1,000 for each meeting of the Board of Directors  attended.  Outside  directors
were also  entitled to $500 for each  committee  meeting  attended in person and
$250 for each committee meeting attended by telephone.

                                       16


Company Stock Option Plan

     The Company has a stock  option plan (the  "Plan")  that  provided  for the
grant of options  to  purchase  up to  3,000,000  shares of common  stock of the
Company to certain key  employees of the Company and its  subsidiaries.  Options
granted  under the Plan may either be incentive  stock options  qualified  under
Section 422 of the Internal  Revenue Code of 1986, as amended,  or non-qualified
options.  Such options are exercisable at fair market value on the date of grant
for a period of up to ten years.  Under the Plan,  shares subject to options may
be purchased for cash, or for shares of common stock valued at fair market value
on the date of purchase.  Under the Plan, no  additional  options may be granted
after July 1, 2001.  All grants of options to  purchase  common  stock under the
Plan were made before the stock dividend distributed by the Company on August 8,
2005.

     During 2001, the Company adopted the Hansen Natural  Corporation 2001 Stock
Option Plan ("2001 Option Plan"). The 2001 Option Plan provides for the grant of
options to purchase up to 2,000,000 shares of the common stock of the Company to
certain key employees of the Company and its subsidiaries. Options granted under
the 2001 Stock Option Plan may be incentive  stock  options under Section 422 of
the Internal Revenue Code, as amended (the "Code"),  nonqualified stock options,
or stock appreciation rights.

     The Plan and the 2001  Option  Plan are  administered  by the  Compensation
Committee of the Board of Directors of the Company,  comprised of directors  who
satisfy  the  "non-employee"  director  requirements  of Rule  16b-3  under  the
Securities  Exchange Act of 1934 and the "outside director" provision of Section
162(m) of the Code.  Grants  under  the Plan and the 2001  Option  Plan are made
pursuant to  individual  agreements  between the Company and each  grantee  that
specifies the terms of the grant, including the exercise price, exercise period,
vesting and other terms thereof.

     Pursuant to the Plan,  Messrs.  Sacks and Schlosberg have each been granted
options to  purchase  200,000  shares of Common  Stock,  which vests as follows:
19,000 on  February 2, 1999;  47,000 on February 2, 2000;  47,000 on February 2,
2001;  47,000 on February 2, 2002;  and 40,000 on February 2, 2003,  pursuant to
individual stock option agreements each dated February 2, 1999 exercisable for a
ten-year period at an exercise price of $2.125 per share.

     Pursuant to the 2001 Option Plan,  Messrs.  Sacks and Schlosberg  have each
been granted options to purchase 300,000 shares of Common Stock,  which vests as
follows:  60,000 on July 12, 2003;  80,000 on July 12, 2004;  80,000 on July 12,
2005;  and  80,000  on July  12,  2006,  pursuant  to  individual  stock  option
agreements  each dated July 12,  2002  exercisable  for a ten-year  period at an
exercise price of $1.785 per share.

     In addition, pursuant to the 2001 Option Plan, Messrs. Sacks and Schlosberg
have each been granted options to purchase 300,000 shares of Common Stock, which
vests as follows:  60,000 on January 1, 2004;  60,000 on January 1, 2005; 60,000
on January 1,  2006;  60,000 on January 1, 2007;  and 60,000 on January 1, 2008,
pursuant  to  individual  stock  option  agreements  each  dated  May  28,  2003
exercisable for a ten-year period at an exercise price of $2.10 per share.

                                       17


     Pursuant to the 2001 Option Plan,  Messrs.  Sacks and Schlosberg  have also
each been granted  options to purchase  300,000  shares of Common  Stock,  which
vests as follows:  60,000 on March 23, 2006; 60,000 on March 23, 2007; 60,000 on
March 23, 2008; 60,000 on March 23, 2009; and 60,000 on March 23, 2010, pursuant
to individual stock option  agreements each dated May 23, 2005 exercisable for a
ten-year period at an exercise price of $26.25 per share.

     The  aforementioned  grants  reflect  the  effect  of  the  stock  dividend
distributed on August 8, 2005.

Equity Compensation Plan Information

     The  following  table sets forth  information  as of December 31, 2004 with
respect  to shares of our  common  stock  that may be  issued  under our  equity
compensation  plans.  The grants below reflect the effect of the stock  dividend
distributed on August 8, 2005.

                       Number of                           Number of securities
                   securities to be       Weighted-      remaining available for
                      issued upon     average exercise    future issuance under
                      exercise of         price of         equity compensation
                      outstanding        outstanding         plans (excluding
                   options, warrants  options, warrants  securities reflected in
                      and rights          and rights           column (a))
Plan category             (a)                (b)                   (c)
- --------------------------------------------------------------------------------
Equity compensation
plans approved by
stockholders           2,596,800             $ 3.045            1,545,800

Equity compensation
plans not approved
by stockholders            -                   -                     -
                   -------------------------------------------------------------
Total                  2,596,800             $ 3.045            1,545,800
                   =============================================================

Outside Directors Stock Option Plan

     The Company has an option plan for its outside  directors  (the  "Directors
Plan") that  provides for the grant of options to purchase up to an aggregate of
100,000  shares of common  stock of the Company to  directors of the Company who
are not and have not been employed by or acted as consultants to the Company and
its  subsidiaries  or affiliates  and who are not and have not been nominated to
the Board of Directors of the Company pursuant to a contractual arrangement.  On
the date of the annual meeting of stockholders at which an eligible  director is
initially  elected,  each  eligible  director  is entitled to receive a one-time
grant of an option to purchase  6,000 shares  (12,000  shares if the director is
serving on a committee of the Board) of the Company's  Common Stock  exercisable
at the closing  price for a share of common stock on the date of grant.  Options
become exercisable  one-third each on the first, second and third anniversary of
the date of grant; provided that all options held by an eligible director become
fully and  immediately  exercisable  upon a change in  control  of the  Company.
Options granted under the Directors Plan that are not exercised generally expire
ten years after the date of grant. Option grants may be made under the Directors
Plan for ten years from the effective date of the Directors  Plan. The Directors
Plan is a "formula plan" so that a non-employee director's  participation in the
Directors  Plan does not  affect  his  status as a  "disinterested  person"  (as
defined in Rule 16b-3 under the Securities Exchange Act of 1934).

                                       18


     The  Company has  proposed  the  adoption  of a new plan for the  Company's
directors (the "2005 Directors Plan") to allow for additional  grants of options
to purchase the Company's  common stock.  See "Proposal Three - Adoption of 2005
Hansen Natural Corporation Stock Option Plan for Non-Employee Directors.

Certain Relationships and Related Transactions

     The  description  of the agreements  and  relationships  set forth below is
qualified  by  reference  to the  specific  terms  of  such  agreements  and the
description  of  such  relationships  set  forth  in  reports  and  registration
statements and exhibits thereto filed or to be filed by the Company with the SEC
under the Securities Act of 1934, as amended, and the Securities Act of 1933, as
amended including any  post-effective  amendments to the Company's  registration
statement on Form S-3 (No. 33-35796) and on Form S-8 (No. 333-41333).  Copies of
any such reports and registration statement or exhibits thereto will be provided
upon written request directed to the Chairman, Hansen Natural Corporation,  1010
Railroad Street, Corona, California 92882.

     Benjamin M. Polk is a partner of Schulte Roth & Zabel LLP.  Benjamin M Polk
was formerly a partner of Winston & Strawn LLP and of its predecessors, Whitman,
Breed,  Abbott & Morgan,  LLP and  Whitman & Ransom,  law firms  retained by the
Company since 1992.

     Rodney C. Sacks is  currently  acting as the sole Trustee of a trust formed
pursuant to an Agreement of Trust dated July 27, 1992 for the purpose of holding
the  Hansen's(r)  trademark.  The Company and HBC have agreed to  indemnify  Mr.
Sacks and hold him harmless  from any claims,  loss or liability  arising out of
his acting as Trustee.

     During 2004, the Company  purchased  promotional items from IFM Group, Inc.
("IFM"). Rodney C. Sacks, together with members of his family, own approximately
27% of the issued shares of IFM. Hilton H. Schlosberg,  together with members of
his family,  own approximately  43% of the issued shares of IFM.  Purchases from
IFM of  promotional  items in 2004,  2003 and 2002 were  $638,590,  $331,478 and
$164,199, respectively. The Company continues to purchase promotional items from
IFM Group, Inc. in 2005.

                                       19

Performance Graph

     The  following  graph  shows a five-year  comparison  of  cumulative  total
returns:(1)
                          Total Return To Shareholders
                      (Includes reinvestment of dividends)


                                           ANNUAL RETURN PERCENTAGE
                                                Years Ending

Company Name / Index                Dec 00   Dec 01   Dec 02   Dec 03   Dec 04
- --------------------------------------------------------------------------------
HANSEN NATURAL CORP                 -10.14     8.39     0.50    99.48   332.42
S&P SMALLCAP 600 INDEX               11.80     6.54   -14.63    38.79    22.65
PEER GROUP                            8.06    82.83    17.06    41.59    -1.94


                                            INDEXED RETURNS
                          Base               Years Ending
                        Period
Company Name / Index     Dec 99     Dec 00   Dec 01   Dec 02   Dec 03   Dec 04
- --------------------------------------------------------------------------------
HANSEN NATURAL CORP       100        89.86    97.39    97.88   195.25   844.29
S&P SMALLCAP 600 INDEX    100       111.80   119.11   101.68   141.13   173.09
PEER GROUP                100       108.06   197.56   231.26   327.44   321.08




(1) Annual return assumes  reinvestment  of dividends.  Cumulative  total return
assumes an initial  investment  of $100 on  December  31,  1999.  The  Company's
self-selected peer group is comprised of National Beverage Corporation,  Clearly
Canadian Beverage Company,  Triarc Companies,  Inc., Leading Brands,  Inc., Cott
Corporation,  Northland  Cranberries  and Jones Soda Co. All of the companies in
the peer group traded during the entire  five-year  period with the exception of
Triarc  Companies,  Inc.,  which sold their  beverage  business in October 2000,
Jones Soda Co., which started trading in August 2000, and Northland Cranberries,
which began trading November 2001.


                                 AUDIT COMMITTEE

     The  Board of  Directors  has  adopted  a  written  charter  for the  Audit
Committee  which is  available on our website at  www.hansens.com.  The Board of
Directors  has  determined   that  the  members  of  the  Audit   Committee  are
"independent," as defined in the rules of the National Association of Securities
Dealers relating to audit committees,  meaning that they have no relationship to
the Company  that may  interfere  with the exercise of their  independence  from
management and the Company.

Report of the Audit Committee

     The  Audit   Committee   consists  of  three   independent   directors  (as
independence is defined by NASD Rule 4200(a)(14)). The Audit Committee appoints,
determines  funding  for,  oversees  and  evaluates  the auditor with respect to
accounting,  internal controls and other matters, and makes other decisions with
respect to audit and finance matters.  The Audit Committee also pre-approves the
retention of the auditors,  and the  auditor's  fees for all audit and non-audit
services  provided by the  auditor  and  determines  whether  the  provision  of
non-audit  services is  compatible  with  maintaining  the  independence  of the
auditor.  All  members of the Audit  Committee  are able to read and  understand
financial  statements and have experience in finance and accounting that provide
them with financial sophistication.

                                       20


Duties and Responsibilities

     The Audit Committee  operates under a written charter approved by the Board
of Directors.  Pursuant to authority delegated by the Board of Directors and the
Audit  Committee's  written  charter,  the Audit Committee  assists the Board of
Directors in fulfilling its oversight responsibilities with respect to:

     *    the integrity of the Company's financial  statements;
     *    the  Company's  systems of  internal  controls  regarding  finance and
          accounting as established by management;
     *    the independent auditor's qualifications and independence;
     *    the performance by the Company's independent auditors;
     *    the Company's  auditing,  accounting and financial reporting processes
          generally; and
     *    compliance with the Company's  ethical  standards for senior financial
          officers and all personnel.

     In  fulfilling  its duties,  the Audit  Committee  maintains  free and open
communication with the Board, the independent auditors, financial management and
all employees.

     In connection  with these  responsibilities,  the Audit  Committee met with
management and Deloitte and Touche, LLP, the Company's  independent auditors, to
review  and  discuss  the  Company's  audited  financial  statements.  The Audit
Committee also discussed with the independent  auditors the matters  required by
the  Statement on Auditing  Standards  No. 61  (Certification  of  Statements on
Auditing  Standards),  as may be modified or  supplemented.  The Audit Committee
also  received  from Deloitte and Touche,  LLP the written  disclosures  and the
letter  required by  Independence  Standards  Board Standard No. 1 (Independence
Discussions with Audit  Committees) as may be modified or supplemented,  and has
discussed with Deloitte and Touche, LLP its independence.

     Based  on the  foregoing  reviews  and  discussions,  the  Audit  Committee
recommended to the Board of Directors that the audited  financial  statements be
included in the  Company's  Annual Report on Form 10-K for the fiscal year ended
December 31, 2004.

                                                     Audit Committee
                                                     ---------------
                                                     Norman C. Epstein, Chairman
                                                     Harold C. Taber, Jr.
                                                     Sydney Selati

                                       21


Principal Accounting Firm Fees

     Aggregate fees billed to the company for the years ended December 31, 2004,
and 2003 by the Company's principal  accounting firm, Deloitte & Touche LLP, the
member  firms of  Deloitte  Touche  Tohmatsu,  and their  respective  affiliates
(collectively, "Deloitte & Touche"):
                                                Year ended December 31,
                                          -----------------------------------
                                               2004                2003
                                          ---------------     ---------------
Total audit and audit related fees           $ 623,867           $ 154,050
Tax fees(1)                                       -                   -
All other fees                                   8,360                -
                                          ---------------     ---------------
     Total fees(2)                           $ 632,227           $ 154,050
                                          ===============     ===============


(1) Tax fees consist of fees for tax consultation  services  including  advisory
services for state tax analysis and tax audit assistance.

(2) For years ended December 31, 2004 and 2003, all of the services performed by
Deloitte & Touche have been pre-approved by the Audit Committee.

     The Audit Committee has considered whether Deloitte & Touche's provision of
any  non-audit  services  is  compatible  with  maintaining  Deloitte & Touche's
independence and has determined that it is.

Pre-Approval of Audit and Non-Audit Services

     The Audit  Committee's  policy is to  pre-approve  all audit and  non-audit
services  provided by the Company's  independent  auditors.  These  services may
include audit services, audit-related services, tax services and other services.
Pre-approval is generally  provided for up to one year, and any  pre-approval is
detailed as to the  particular  service or category of services and is generally
subject to a specific  budget.  The Audit  Committee has delegated  pre-approval
authority to its  Chairman  when  necessary  due to timing  considerations.  Any
services  approved by the Chairman must be reported to the full Audit  Committee
at its next  scheduled  meeting.  The  independent  auditors and  management are
required to periodically report to the full Audit Committee regarding the extent
of  services  provided  by the  independent  auditors  in  accordance  with  the
pre-approval policies, and the fees for the services performed to date.

                             COMPENSATION COMMITTEE

     The  Compensation  Committee is responsible  for reviewing,  developing and
recommending  to the Board the  appropriate  management  compensation  policies,
programs and levels and reviews the performance of the Chief Executive  Officer,
President and other senior executive officers  periodically in relation to these
objectives.

                                       22


Compensation Principles

     The Company is committed to the  philosophy of  partnership  and to sharing
the benefits of success with those who help it grow. The Company's  strength and
ability to  sustain  growth is based on its belief  that its  employees  are its
single  most  important  asset.  The  Compensation  Committee  seeks to  provide
sufficient  compensation  opportunities for the Company's executives in order to
attract,  retain and  motivate an  effective  management  team that  ensures the
Company's  achievement of its goals and  objectives.  The Company  believes that
compensation sufficiently dependent on performance is more likely to achieve and
improve  the  Company's  financial  success,   thereby  ultimately   influencing
appreciation  of stockholder  value. In order to achieve these  objectives,  the
Company has adopted the Plan and the 2001 Option Plan to:

     *    increase the risk/reward ratio of its executive compensation program,
     *    focus management on long-term strategic issues, and
     *    align management's  interests with those of the Company's stockholders
          in the continued appreciation of stockholder value.

Compensation Elements and Determination Process

     Compensation  for  executive   officers,   including  the  Company's  Chief
Executive  Officer and President,  consists of a base salary,  opportunities for
bonus cash compensation and long-term compensation in the form of stock options.
Each of the Company's Chief Executive Officer and the President is a party to an
employment  agreement with the Company  governing the terms of such  executive's
compensation  (see  "Employment  Agreements").  The  Compensation  Committee  is
responsible for the determination of increases,  if any, subject to the terms of
the Employment  Agreements,  as applicable,  in base salary, the amount of bonus
and stock  options to be  granted,  performance  targets  for  performance-based
compensation,  and the appropriate level and targets for other compensation,  if
any, that would be appropriate for the Company's executives.

     In reviewing  and  determining  executive  compensation,  the  Compensation
Committee examines each component  individually as well as total compensation as
a  whole.  The  Compensation   Committee  determines  each  executive  officer's
compensation  with  reference  to  relevant  industry  norms,  experience,  past
performance, level of responsibility and personal requirements and expectations.
The  Compensation  Committee  reviews  salary levels  periodically  and may make
adjustments,  if  warranted,  after  an  evaluation  of  executive  and  company
performance,  salary  increase trends in the Company's  geographic  marketplace,
current salaries for competitive positions, and any increase in responsibilities
assumed by the  executive.  The  Compensation  Committee may, from time to time,
consider the advice of  independent  consultants  with  respect to  compensation
matters.  As  noted  above,  in  appropriate  circumstances,   the  Compensation
Committee  may  augment  cash  compensation  with the payment of bonuses to more
closely align an individual's  overall compensation with his or her performance,
or the  profitability  of the Company or business units for which the individual
is accountable.  The Compensation  Committee may determine bonuses and levels of
other  compensation  using  overall  corporate or business  segment  performance
targets.  The  Compensation   Committee,  in  conjunction  with  the  Board  and
management, may set performance objectives and target levels on an annual basis,
and may assess  executives  against these targets in  determining  their overall
compensation.

                                       23


Long-Term Incentives

     The  Compensation   Committee  considers  long-term  incentives  to  be  an
essential  component of executive  compensation  so that a proper balance exists
between short and long-term  considerations and enhancing stockholder value. The
Compensation  Committee,  from time to time, considers the then current level of
each   executive's   participation   in  the  program  and,  in  light  of  that
participation,  the  extent  to  which  further  participation  will  assist  in
furthering  the goals of such program.  For a description  of the Company's long
term incentive program see "Company Stock Option Plans."

Summary

     The  Compensation  Committee is  ultimately  responsible  for  determining,
affirming  or amending  the level and nature of  executive  compensation  of the
Company.  The Compensation  Committee has access, at the Company's  expense,  to
independent,  outside  compensation  consultants for both advice and competitive
data for the purpose of making such determinations.  The Compensation  Committee
believes that the  compensation  policies and programs as outlined  above ensure
that levels of executive  compensation  fairly  reflect the  performance  of the
Company, thereby serving the best interests of its stockholders.

Specific Decisions

     As  stated  above,  the base  salary  paid to each of the  Company's  Chief
Executive  Officer and  President  for the 2004 fiscal  year was  determined  in
accordance with the written  employment  agreements between the Company and each
of them respectively.  Based on the above described policies and criteria,  each
of the Company's Chief Executive  Officer and President was awarded a cash bonus
of $100,000 and, in addition,  was granted  stock options for 150,000  shares of
common stock of the Company at the fair market  value,  which vest over a period
of 5 years,  in terms of written  stock option  agreements  entered  between the
Company and the executives  concerned on March 23, 2005 in light of the superior
performance achieved by the Company during the 2004 fiscal year.

Compensation  Committee  Interlocks and Insider  Participation  in  Compensation
Decisions

     The  Company's  Compensation  Committee is composed of Mr.  Epstein and Mr.
Vidergauz.  No  interlocking  relationships  exist  between  any  member  of the
Company's  Board of Directors or  Compensation  Committee  and any member of the
board of directors or compensation  committee of any other company,  nor has any
such  interlocking   relationship   existed  in  the  past.  No  member  of  the
Compensation  Committee  is or was  formerly  an officer or an  employee  of the
Company.

                                                     Compensation Committee
                                                     ----------------------
                                                     Norman C. Epstein, Chairman
                                                     Mark S. Vidergauz

                                       24


                                 OTHER MATTERS

     The Company  knows of no other  matters to be submitted to the meeting.  If
any other matters  properly come before the meeting,  it is the intention of the
persons  named in the  enclosed  proxy to vote the shares they  represent as the
Board of Directors of the Company may recommend.

     It is important that your shares be represented at the meeting,  regardless
of the number of shares which you hold. You are, therefore, urged to execute and
return,  at  your  earliest  convenience,  the  accompanying  proxy  card in the
stamped, self-addressed envelope which has been enclosed.

                          COMMUNICATING WITH THE BOARD

     Stockholders,  Employees and others  interested in  communicating  with the
Chairman and CEO, should write to the address below:

                       Rodney C. Sacks, Chairman and CEO
                           Hansen Natural Corporation
                              1010 Railroad Street
                            Corona, California 92882

     Those  interested  in  communicating  directly  with the Board,  any of the
committees of the Board, the outside directors as a group or individually should
write to the address below:

                         Office of Corporate Secretary
                           Hansen Natural Corporation
                              1010 Railroad Street
                            Corona, California 92882

                    FORM 10-K AND OTHER DOCUMENTS AVAILABLE

     A copy of our Annual  Report on Form 10-K for the year ended  December  31,
2004, as filed with the SEC, is available on our website at www.hansens.com. The
Annual Report on Form 10-K is also available  without charge to any  stockholder
upon request to:

                           Hansen Natural Corporation
                              1010 Railroad Street
                            Corona, California 92882
                         (951) 739-6200 * (800) HANSENS

     Additionally, charters for the committees of the Board of Directors as well
as the  Company's  Code of  Business  Conduct  and Ethics are  available  on our
website.

                                       25


Incorporation by Reference

     In accordance with SEC rules,  notwithstanding anything to the contrary set
forth in any of the Company's  previous or future  filings under the  Securities
Act of 1933,  as amended,  or the  Securities  Exchange Act of 1934, as amended,
that  might  incorporate  this Proxy  Statement  or future  filings  made by the
Company  under those  statutes,  the  information  included  under the  captions
"Compensation  Committee,"  "Report  of the Audit  Committee"  and  "Performance
Graph"  shall  not be  deemed  filed  with  the  SEC  and  shall  not be  deemed
incorporated  by  reference  into any of those prior  filings or into any future
filings made by the Company under those statutes,  except to the extent that the
Company specifically incorporates these items by reference.


                       BY ORDER OF THE BOARD OF DIRECTORS


Dated:  October 12, 2005                        /s/ Rodney C. Sacks
                                                --------------------------------
                                                RODNEY C. SACKS

                                       26


                                                                       EXHIBIT A

                            CERTIFICATE OF AMENDMENT
                                       OF
                          CERTIFICATE OF INCORPORATION
                                       OF
                           HANSEN NATURAL CORPORATION

                            Under Section 242 of the
                        Delaware General Corporation Law

     We, the  undersigned,  being  Chairman  and  Assistant  Secretary of Hansen
Natural  Corporation,  a  corporation  existing  under  the laws of the State of
Delaware, do hereby certify and follows:

     FIRST: The name of the Corporation is Hansen Natural Corporation.

     SECOND: The amendment to the certificate of incorporation  effected by this
Certificate is as follows:

          To delete Article 4 of the certificate of incorporation and substitute
          in lieu thereof the following new Article 4:

          4.   The  aggregate  number of shares  of stock  that the  Corporation
               shall   have   authority   to  issue  is  one   hundred   million
               (100,000,000) shares of common stock $0.005 par value per share.

     THIRD: The amendment of the certificate of  incorporation  herein certified
has been duly  adopted in  accordance  with the  provisions  of Section  242 and
141(f) of the General Corporation Law of the State of Delaware.

     IN  WITNESS  THEREOF,  we  have  signed  this  Certificate  the  ___ day of
________, 2005.




                                                      --------------------------
                                                       Rodney C. Sacks, Chairman


Attest:




- -------------------------------------
Benjamin M. Polk, Assistant Secretary

                                       27


                                                                       EXHIBIT B

                        2005 HANSEN NATURAL CORPORATION

                               STOCK OPTION PLAN

                           FOR NON-EMPLOYEE DIRECTORS

1.  Purpose

     The purpose of the 2005 Hansen  Natural  Corporation  Stock Option Plan for
Non-Employee  Directors is to attract and retain persons of ability as directors
of Hansen  Natural  Corporation  and to further align the economic  interests of
directors with those of the Company's stockholders. The Plan is effective on the
date of stockholder approval pursuant to Section 11.

2.  Definitions

          When  used  herein,  the  following  terms  shall  have the  following
meanings:

          "Additional  Option"  shall have the meaning  ascribed to such term in
Section 4(a).

          "Beneficiary"  means  the  beneficiary  or  beneficiaries   designated
pursuant to Section 6 to receive the benefit,  if any,  provided  under the Plan
upon the death of a Director.

          "Board" means the Board of Directors of the Company.

          "Change  in  Control"   means  (i)  the   acquisition  of  "beneficial
ownership" by any person (as defined in Rule 13d-3 under the Securities Exchange
Act  of  1934),  corporation  or  other  entity  other  than  the  Company  or a
wholly-owned  subsidiary of the Company of 50% or more of the outstanding Stock,
(ii) the sale or disposition of  substantially  all of the assets of the Company
or (iii) the merger of the Company with another  corporation  in which the Stock
is no longer outstanding after such merger.

          "Code" means the Internal Revenue Code of 1986, as amended.

          "Company"  means Hansen  Natural  Corporation,  and its successors and
assigns.

          "Director" means a member of the Board.

          "Eligible  Director"  means a Director:  (i) who is not an employee of
the  Company or its  subsidiaries  or  affiliates,  (ii) who does not serve as a
consultant of the Company or its  subsidiaries  or affiliates and (iii) whom the
Company is not contractually obligated to nominate as a Director.

          "Exchange"  means the New York Stock Exchange,  or if the Stock is not
listed on the New York Stock Exchange, the principal exchange on which the Stock
is  listed  or the  NASDAQ  quotation  system  of the  National  Association  of
Securities Dealers, Inc.

                                       28


          "Fair Market  Value" means,  as of any date,  the closing price on the
Exchange  for one share of Stock on such date.  In the event that the  Company's
shares are not publicly traded on an Exchange, a good faith determination by the
Board shall be the Fair Market Value for all purposes.

          "Option" means a non-qualified option to purchase Stock subject to the
applicable  provisions of Section 4 and awarded in accordance  with the terms of
the Plan.

          "Option Agreement" means the written agreement  evidencing each Option
granted to an Eligible Director under the Plan.

          "Plan" means the 2005 Hansen Natural Corporation Stock Option Plan For
Non-Employee Directors, as the same may be amended,  administered or interpreted
from time to time.

          "Shareholder  Approval  Date" means the date that the Plan is approved
by the shareholders of the Company.

          "Stock" means the common stock of the Company.

          "Total  Disability"  means the complete and  permanent  inability of a
Director to perform all of his or her duties as a Director, as determined by the
Board upon the basis of such evidence, including independent medical reports and
data, as the Board deems appropriate or necessary.

3. Shares Subject to the Plan

     The aggregate number of shares of Stock which may be awarded under the Plan
or subject to  purchase by  exercising  Options is 200,000  shares.  Such shares
shall be made available  either from  authorized  and unissued  shares or shares
held by the Company in its  treasury.  If, for any  reason,  any shares of Stock
subject to purchase or payment by  exercising  an Option  under the Plan are not
delivered or are  reacquired  by the  Company,  for reasons  including,  but not
limited to,  termination of directorship,  or expiration or a cancellation  with
the consent of a Director of an Option,  such shares of Stock shall again become
available for award under the Plan.

4.  Grant of Stock Options

     (a) Subject to the  provisions  of the Plan,  an Eligible  Director  who is
first  elected or  appointed  to the Board after May 1, 2005 shall be granted an
Option to purchase  6,000 shares of Stock,  which grant shall be effective as of
the later of the date such  Eligible  Director  is elected or  appointed  to the
Board  and  the  Shareholder  Approval  Date.  Commencing  on the  later  of the
Shareholder Approval Date and the fifth anniversary of the date that an Eligible
Director was first elected or appointed to the Board  (whether  first elected or
appointed  to the  Board  before or after May 1,  2005),  and on each  five-year
anniversary  of such date  thereafter,  each Eligible  Director shall receive an
additional  grant of an Option to purchase 4,800 shares of Stock (an "Additional
Option").  Notwithstanding  the foregoing,  (A) no Option shall be granted after
the  expiration  of ten  years  from the  effective  date of the  Plan,  (B) the
exercise  period for Options shall be ten years from the date of grant,  and (C)
the  exercise  price per share shall be equal to the greater of the par value of
one share of Stock if the Stock has a par  value  and the  Stock's  Fair  Market
Value at the date of grant of the Option.

                                       29


     (b) (i) Except as otherwise set forth in paragraph (ii) below,  each Option
shall become vested and  exercisable  with respect to the shares  subject to the
Option in accordance with the following schedule,  provided that the optionee is
an Eligible Director on such dates:
                                                     Percentage of
               Date                               Option Exercisable
               ----                               ------------------
               Date of Grant                              0%
               First Anniversary of Grant                25%
               Second Anniversary of Grant               50%
               Third Anniversary of Grant                75%
               Fourth Anniversary of Grant              100%

     (ii) Notwithstanding the foregoing,  each Additional Option that is granted
on the  Shareholder  Approval  Date shall  become  vested and  exercisable  with
respect to the shares subject to such  Additional  Option in accordance with the
following  schedule,  provided that the optionee is an Eligible Director on such
dates:

                                                     Percentage of
               Date                               Option Exercisable
               ----                               ------------------

               Shareholder Approval Date                 25%
               May 1, 2006                               50%
               May 1, 2007                               75%
               May 1, 2008                              100%

     (iii)  Notwithstanding any provision of the Plan to the contrary,  pursuant
to  Section  11, in no event may an Option  be  granted  hereunder  prior to the
Shareholder  Approval  Date.

     (c) (i) If a Director's  membership on the Board  terminates for any reason
other than death or Total Disability, his or her Options may be exercised to the
extent vested,  at any time, or from time to time, within three months after the
date of the  termination,  but not later than the  expiration  date specified in
Section  4(a)  above;  provided,   further,  that  all  unvested  Options  shall
automatically terminate on the date of such termination.

     (ii)  If a  Director  dies  while a  Director,  his or her  Options  may be
exercised  to  the  extent  vested  by  his or  her  Beneficiary  including,  if
applicable, his or her executors or administrators, at any time, or from time to
time,  within twelve months after the date of the Director's death, but no later
than the  expiration  date specified in Section 4(a) above;  provided,  further,
that all  unvested  Options  shall  automatically  terminate on the date of such
termination.

     (iii) If the Director's  membership on the Board terminates  because of his
or her Total Disability, he or she may exercise his or her Options to the extent
vested at anytime,  or from time to time, within twelve months after the date of
the  termination,  but not later than the  expiration  date specified in Section
4(a) above;  provided,  further,  that all unvested Options shall  automatically
terminate on the date of such termination.

                                       30


     (d) No Option  granted under the Plan shall be  transferable  other than by
will or by the laws of descent  and  distribution.  During the  lifetime  of the
Director, an Option shall be exercisable only by the Director.

     (e) Each  Option  granted  under the Plan shall be  evidenced  by a written
Option  Agreement,  in a form approved by the Board. Such Option Agreement shall
be subject to and incorporate the express terms and conditions, if any, required
under the Plan or as  required  by the Board for the form of Option  granted and
such other terms and  conditions  as the Board may specify.  Further,  each such
Option Agreement shall provide that unless at the time of exercise of the Option
there shall be a valid and effective registration statement under the Securities
Act of 1933 ("33 Act") and  appropriate  qualification  and  registration  under
applicable state  securities laws relating to the Stock being acquired  pursuant
to  the  Option,  the  Director  shall  upon  exercise  of  the  Option  give  a
representation  that  he or she is  acquiring  such  shares  for  his or her own
account for investment  and not with a view to, or for sale in connection  with,
the  resale  or  distribution  of any  such  shares.  In  the  absence  of  such
registration  statement,  the  Director  shall be  required to execute a written
affirmation,  in  a  form  reasonably  satisfactory  to  the  Company,  of  such
investment  intent and to further agree that he or she will not sell or transfer
any Stock acquired  pursuant to the Option until he or she requests and receives
an opinion of the  Company's  counsel to the effect that such  proposed  sale or
transfer  will not  result  in a  violation  of the '33 Act,  or a  registration
statement  covering  the  sale or  transfer  of the  shares  has  been  declared
effective  by the  Securities  and Exchange  Commission,  or he or she obtains a
no-action letter from the Securities and Exchange Commission with respect to the
proposed transfer.

     (f) Except as otherwise  provided in the Plan,  the  purchase  price of the
shares as to which an Option shall be exercised  shall be paid to the Company at
the time of exercise  either in cash or in Stock  already owned by the optionee,
or a combination of cash and Stock, or in such other  consideration as the Board
deems appropriate, having a total fair market value equal to the exercise price.

5.  Certificates for Awards of Stock

     (a) Each Director  entitled to receive shares of Stock under the Plan shall
be issued a certificate for such shares. Such certificate shall be registered in
the name  designated  by the  Director,  and shall  bear an  appropriate  legend
reciting the terms,  conditions  and  restrictions,  if any,  applicable to such
shares and shall be subject to appropriate stop-transfer orders.

     (b) Shares of Stock  shall be made  available  under the Plan  either  from
authorized and unissued  shares,  or shares held by the Company in its treasury.
The  Company  shall not be required  to issue or deliver  any  certificates  for
shares of Stock prior to (i) the listing of such shares on any stock exchange on
which the Stock may then be listed and (ii) the  completion of any  registration
or qualification of such shares under any federal or state law, or any ruling or
regulation  of any  governmental  body,  which  the  Board  shall,  in its  sole
discretion, determine to be necessary or advisable.

                                       31


     (c) All  certificates  for shares of Stock  delivered  under the Plan shall
also be subject to such stop-transfer orders and other restrictions as the Board
may deem advisable under the rules,  regulations,  and other requirements of the
Securities and Exchange  Commission,  any stock exchange upon which the Stock is
then listed and any applicable  federal or state  securities laws, and the Board
may cause a legend or  legends  to be  placed on any such  certificates  to make
appropriate  reference to such  restrictions.  The foregoing  provisions of this
Section  5(c) shall not be  effective  if and to the  extent  that the shares of
Stock  delivered  under  the  Plan  are  covered  by an  effective  and  current
registration  statement under the Securities Act of 1933, or if, and so long as,
the Board  determines that  application of such provisions is no longer required
or desirable.  In making such determination,  the Board may rely upon an opinion
of counsel for the Company.

     (d) Each Director who receives  Stock upon exercise of an Option shall have
all of the rights of a  stockholder  with respect to such shares,  including the
right to vote the shares  and  receive  dividends  and other  distributions.  No
Director awarded an Option shall have any right as a stockholder with respect to
any shares subject to such Option prior to the date of issuance to him or her of
a certificate or certificates for such shares.

6.  Beneficiary

     (a)  Each  Eligible   Director  shall  file  with  the  Company  a  written
designation of one or more persons as the  Beneficiary  who shall be entitled to
receive  the Option,  if any,  awarded  under the Plan upon his or her death.  A
Director  may  from  time  to  time  revoke  or  change  his or her  Beneficiary
designation  without  the  consent  of any  prior  Beneficiary  by  filing a new
designation with the Company.  The last such designation received by the Company
shall be  controlling;  provided,  however,  that no  designation,  or change or
revocation  thereof,  shall be effective unless received by the Company prior to
the Director's  death,  and in no event shall it be effective as of a date prior
to such receipt.

     (b) If no  such  Beneficiary  designation  is in  effect  at the  time of a
Director's  death, or if no designated  Beneficiary  survives the Director or if
such designation  conflicts with law, the Director's estate shall be entitled to
receive the Option, if any, awarded under the Plan upon his or her death. If the
Company is in doubt as to the right of any person to receive  such  Option,  the
Company may retain such Option,  without liability for any income thereon, until
the Company  determines  the rights  thereto,  or the Company may transfer  such
Option into any court of  appropriate  jurisdiction  and such payment shall be a
complete discharge of the liability of the Company therefor.

7.  Administration of the Plan

     (a) The Plan shall be administered by the Board. The Plan is intended to be
a "formula plan" for purposes of Rule 16b-3(d) under the Securities Exchange Act
of 1934 and shall be administered  by the Board is a manner  consistent with the
requirements of such Rule.

                                       32


     (b) All  decisions,  determinations  or  actions of the Board made or taken
pursuant  to grants of  authority  under the Plan  shall be made or taken in the
sole  discretion of the Board and shall be final,  conclusive and binding on all
persons for all purposes.

     (c) The Board shall have full power, discretion and authority to interpret,
construe and administer the Plan and any part thereof,  and its  interpretations
and  constructions   thereof  and  actions  taken  thereunder  shall  be  final,
conclusive and binding on all persons for all purposes.

     (d) The Board's  decisions  and  determinations  under the Plan need not be
uniform  and  may be made  selectively  among  Directors,  whether  or not  such
Directors are similarly situated.

8.  Amendment or Discontinuance

     The Board may,  at any time,  amend or  terminate  the Plan.  No  amendment
shall, without approval by a majority of the Company's  stockholders,  (i) alter
the group of  persons  eligible  to  participate  in the Plan,  (ii)  materially
increase the  benefits  provided  under the Plan to the extent that  stockholder
approval  would then be required  pursuant  to Rule 16b-3  under the  Securities
Exchange Act of 1934 or successor rule or regulation, (iii) increase the maximum
number of shares of Stock which are  available for awards under the Plan or (iv)
extend the period  during which Options may be granted under the Plan beyond the
expiration  of ten years from the  effective  date of the Plan.  No amendment or
termination shall retroactively  impair the rights of any person with respect to
an Option.

9.  Adjustments in Event of Change in Common Stock

     (a) Subject to Section 9(b), in the event of any change in the  outstanding
Stock  by  reason  of  any  stock   recapitalization,   merger,   consolidation,
combination  or  exchange of shares,  the kind of shares  subject to Options and
their  purchase  price  per  share  (but  not the  number  of  shares)  shall be
appropriately  adjusted  consistent with such change in such manner as the Board
may deem equitable.  In the event of a stock dividend or stock split the kind of
shares,  their  purchase  price  per share  and the  number  of shares  shall be
appropriately adjusted,  consistent with such change in such manner as the Board
may deem equitable. Any adjustment so made shall be final and binding.

     (b)  Notwithstanding  anything  else  herein  to  the  contrary,  upon  the
occurrence  of a Change in Control,  any  outstanding  Options  not  theretofore
exercisable  shall  immediately  become  exercisable in their entirety,  and the
Company may require the  mandatory  surrender by all optionees of some or all of
the  then-outstanding  Options  held by such  optionees  as of the  date of such
Change of  Control,  in which  event the  Company  shall  thereupon  cancel such
Options and the Company  shall pay to each such optionee an amount of cash equal
to (i) the difference  between (A) the closing price of the Stock on the date of
such Change in Control and (B) the  exercise  price of the Option times (ii) the
number of shares of Stock underlying such Option.

                                       33


10.  Miscellaneous

     (a) Nothing in this Plan or any Option  Agreement  hereunder  shall  confer
upon any Director any right to continue as a member of the Board.

     (b) No  Director  shall  have any claim to an Option  until it is  actually
granted  under the Plan.  To the  extent  that any  person  acquires  a right to
receive  payments  from the  Company  under  this Plan,  such right  shall be no
greater than the right of an unsecured general creditor of the Company.

     (c) If the Board shall find that any person to whom any Option,  or portion
thereof,  is awarded to under the Plan is unable to care for his or her  affairs
because of illness or accident,  or is a minor,  then any payment due him or her
(unless  a  prior  claim  therefor  has  been  made  by a duly  appointed  legal
representative)  may, if the Board so directs the Company, be paid to his or her
spouse,  a child, a relative,  an  institution  maintaining or having custody of
such person, or any other person deemed by the Board to be a proper recipient on
behalf of such person otherwise entitled to payment. Any such payment shall be a
complete discharge of the liability of the Company therefor.

     (d) The right of any  Director or other person to any Option or Stock under
the  Plan  may not be  assigned,  transferred,  pledged  or  encumbered,  either
voluntarily or by operation of law, except as provided in Section 6 with respect
to the  designation of a Beneficiary or as may otherwise be required by law. If,
by reason of any attempted assignment,  transfer,  pledge, or encumbrance or any
bankruptcy or other event  happening at any time, any right to acquire shares or
exercise  Options  granted  under the Plan would be made subject to the debts or
liabilities of the Director or his or her Beneficiary or would otherwise devolve
upon anyone else and not be enjoyed by the  Director or his or her  Beneficiary,
then the Board may  terminate  such  person's  interest in any such  payment and
direct that the same be held and applied to or for the benefit of the  Director,
his or her  Beneficiary or any other persons deemed to be the natural objects of
his or her bounty, taking into account the expressed wishes of the Director (or,
in the  event  of his or her  death,  those of his or her  Beneficiary)  in such
manner as the Board may deem proper.

     (e)  Copies  of the  Plan  and all  amendments,  administrative  rules  and
procedures and  interpretations  shall be made available to all Directors at all
reasonable times at the Company's headquarters.

     (f) The Board may cause to be made,  as a condition  precedent to the grant
of any Option, or otherwise,  appropriate  arrangements with the Director or his
or her Beneficiary,  for the withholding of any federal, state, local or foreign
taxes.

     (g) The Plan and the grant of Options  shall be  subject to all  applicable
federal and state laws,  rules,  and  regulations  and to such  approvals by any
government or regulatory agency as may be required.

     (h) All elections, designations,  requests, notices, instructions and other
communications  from a  Director,  Beneficiary  or other  person  to the  Board,
required or  permitted  under the Plan,  shall be in such form as is  prescribed
from  time to time by the Board  and  shall be  mailed  by first  class  mail or
delivered to such location as shall be specified by the Board.

                                       34


     (i) The  terms  of the Plan  shall be  binding  upon  the  Company  and its
successors and assigns.

     (j) Captions  preceding the sections hereof are inserted solely as a matter
of  convenience  and in no way  define  or  limit  the  scope or  intent  of any
provision hereof.

     (k) The Company shall have the right to require an optionee to remit to the
Company an amount sufficient to satisfy any federal,  state or local withholding
tax  requirements  prior to the delivery of any certificate or certificates  for
Stock.

11.  Effective Date

     The  effective  date of the Plan  shall  be the  date on which  the plan is
approved  by a majority  of the  Company's  stockholders  at their  2005  Annual
Meeting. Notwithstanding anything in the Plan to the contrary, if the Plan shall
have been approved by the Board prior to such Annual  Meeting,  Directors may be
selected and award criteria may be determined as provided herein subject to such
subsequent  stockholder approval;  provided,  however,  that, in no event may an
Option  be  granted  hereunder  prior  to the  Shareholder  Approval  Date.

12.  Governing Law

     The Plan shall be construed  according to the laws of the State of Delaware
and all provisions  hereof shall be  administered  according to and its validity
shall be determined  under,  the laws of such state,  except where  preempted by
federal law.

13.  Indemnification

     No  member  of the  Board  shall  be  personally  liable  for  any  action,
determination,  or interpretation  taken or made with respect to the Plan or any
award  thereunder.  The Company shall  indemnify all members of the Board to the
extent  permitted by law, from and against any and all  liabilities,  costs, and
expenses incurred by such persons as a result of any act, or omission to act, in
connection with the performance of such persons' duties,  responsibilities,  and
obligations under the Plan.

14.  Code Section 409A

     The Plan and all benefits derived  therefrom are not intended to constitute
compensation  deferred  under  a  nonqualified  deferred  compensation  plan  as
contemplated in Section 409A of the Code. Accordingly, notwithstanding any other
provision of the Plan, the provisions of the Plan will be interpreted consistent
with the preceding sentence,  and the Board may modify the Plan to the extent it
deems advisable to prevent the application of Section 409A of the Code.


                                       35


                                    PROXY FOR
                           HANSEN NATURAL CORPORATION

                       THE ANNUAL MEETING OF STOCKHOLDERS
                         TO BE HELD ON NOVEMBER 11,2005

           THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

     The undersigned  stockholder of Hansen Natural  Corporation (the "Company")
hereby acknowledges  receipt of the Notice of Annual Meeting of Stockholders and
proxy  statement,  each dated October 12, 2005,  and hereby  appoints  Rodney C.
Sacks  and  Hilton  H.   Schlosberg,   or  either  of  them,   as  proxies   and
attorneys-in-fact,  each with the power to appoint his substitute, on behalf and
in the name of the  undersigned,  to  represent  the  undersigned  at the Annual
Meeting of  Stockholders  of the Company to be held on November 11, 2005, and at
any  postponement  or  adjournment  thereof,  and to vote  all the  stock of the
Company  that the  undersigned  would be entitled to vote as  designated  on the
reverse hereof if then and there personally present, on the matters set forth in
the  Notice of Annual  Meeting of  Stockholders  and proxy  statement.  In their
discretion, such proxies are each authorized to vote upon such other business as
may properly come before such Annual Meeting of  Stockholders or any adjournment
or postponement thereof.

                (Continued and to be signed on the reverse side)

                                    PROXY FOR
                        ANNUAL MEETING OF STOCKHOLDERS OF

                           HANSEN NATURAL CORPORATION

                                November 11, 2005

                           Please date, sign and mail
                             your proxy card in the
                     envelope provided as soon as possible.


  THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" THE ELECTION OF DIRECTORS AND
                               "FOR" PROPOSALS 2,3 AND 4.

         PLEASE SIGN, DATE AND RETURN PROMPTLY IN THE ENCLOSED ENVELOPE.
           PLEASE MARK YOUR VOTE IN BLUE OR BLACK INK AS SHOWN HERE X
                                                                   ---

1.   Proposal to elect seven Directors:

____  FOR ALL NOMINEES

____  WITHHOLD AUTHORITY FOR ALL NOMINEES

____  FOR ALL EXCEPT (See instructions below)


NOMINEES:

____  Rodney C. Sacks

____  Hilton H. Schlosberg

____  Norman C. Epstein

____  Benjamin M. Polk

____  Sydney Selati

____  Harold C. Taber, Jr.

____  Mark S. Vidergauz


INSTRUCTION: To withhold authority to vote for any individual  nominee(s),  mark
     "FOR ALL EXCEPT"  and fill in the circle  next to each  nominee you wish to
     withhold, as shown here: X
                             ---

2.   Proposal  to  approve  an  amendment  to  the  Company's   Certificate   of
     Incorporation  to increase the number of authorized  shares of common stock
     from 30,000,000 to 100,000,000.

                FOR             AGAINST         ABSTAIN

                ____             ____             ____

3.  Proposal to approve and adopt the 2005 Directors Plan.

                FOR             AGAINST         ABSTAIN

                ____             ____             ____

4.   Proposal to ratify the  appointment of Deloitte & Touche LLP as independent
     auditors of Hansen  Natural  Corporation  for the year ending  December 31,
     2005.

                FOR             AGAINST         ABSTAIN

                ____             ____             ____

THE BOARD OF  DIRECTORS  RECOMMENDS  A VOTE  "FOR"  ALL  PROPOSALS.

The shares represented in this proxy card will be voted as directed above.

IF NO DIRECTION IS GIVEN AND THE PROXY CARD IS VALIDLY EXECUTED, THE SHARES WILL
BE VOTED FOR ALL LISTED PROPOSALS.

PLEASE MARK, SIGN, DATE AND RETURN IMMEDIATELY.





To change the address on your account, please check the box at right and
indicate your new address in the address space above.  Please note that
changes to the registered name(s) on the account may not be submitted via
this method.


Signature of Stockholder  ________________________________    Date  ___________


Signature of Stockholder  ________________________________    Date  ___________


Note:Please  sign  exactly  as your  name or names  appear on this  Proxy.  When
     shares are held jointly, each holder should sign. When signing as executor,
     administrator,  attorney,  trustee or  guardian,  please give full title as
     such. If the signer is a  corporation,  please sign full  corporate name by
     duly  authorized  officer,  giving  full  title as  such.  If  signer  is a
     partnership, please sign in partnership name by authorized person.