CONTACTS:       Rodney C. Sacks
                Chairman and Chief Executive Officer
                (951) 739-6200

                Hilton H. Schlosberg
                Vice Chairman
                (951) 739-6200

                Roger S. Pondel
                PondelWilkinson Inc.
                (310) 279-5980



                       HANSEN NATURAL CORPORATION REPORTS
                     RECORD FINANCIAL RESULTS FOR 2005 YEAR

                      Net Income Triples; Net Sales up 93%


     Corona,  CA March 9, 2006 Hansen Natural  Corporation  (NASDAQ:HANS)  today
announced  record  sales  and  profits  for the year and  fourth  quarter  ended
December 31, 2005.

     For the 2005 year,  gross sales rose 85.4  percent to $415.4  million  from
$224.1  million in 2004.  Net sales for 2005  increased  93.5  percent to $348.9
million  from  $180.3  million in the prior  year.  Operating  income grew 205.3
percent  in 2005 to $103.4  million  from $33.9  million a year ago.  Net income
advanced 207.9 percent to $62.8 million,  or $2.59 per diluted share, from $20.4
million, or $0.86 per diluted share, a year ago.

     Rodney C. Sacks,  chairman  and chief  executive  officer,  said the record
sales  and  profits  for  2005  were  primarily  attributable  to  substantially
increased  sales volumes of the  company's  Monster  Energy(R)  drinks and, to a
lesser  extent,  of  Lost(R)  energy  drinks  and Joker Mad  Energy(TM)  drinks.
Increased  sales volumes of apple juice and apple juice blends also  contributed
to the record sales. He added that the increase in sales was partially offset by
decreased sales volumes  primarily of Hansens(R)  Natural Sodas,  Hansens energy
drinks, Energade(R) and Smoothies in cans.

     Gross profit as a percentage of net sales for the year rose to 52.3 percent
from 46.3 percent in 2004,  primarily  due to increased  sales of higher  margin
Monster   Energy(TM)   and  Lost(R)   energy   drinks.   Selling,   general  and
administrative  expenses  as a  percentage  of net sales  were lower than in the
previous year.



     For the 2005  fourth  quarter,  gross  sales  rose 83.9  percent  to $113.6
million from $61.8 million a year earlier.  Net sales  increased 94.7 percent to
$98.0 million from $50.3 million in 2004.  Operating  income  increased to $29.8
million from $11.9 million a year ago. Net income increased to $18.4 million, or
$0.75 per diluted share,  from $7.3 million,  or $0.31 per diluted share, in the
comparable period in 2004.

     The increase in net income for the fourth  quarter  compared with the prior
year period was  primarily  attributable  to the  substantial  increase in sales
volumes of Monster Energy(TM) drinks.

     Sacks also said that sales of Monster  Energy(TM) "Khaos" energy drinks was
encouraging.

     Hansen  Natural  Corporation  markets and  distributes  Hansens(R)  Natural
Sodas, Signature Sodas, fruit juice Smoothies, Energy drinks, Energade(R) energy
sports  drinks,  E20  Energy  Water(R),   Sparkling  Lemonades  and  Orangeades,
multi-vitamin  juice drinks in aseptic  packaging,  Junior Juice juice(R),  iced
teas,  lemonades and juice cocktails,  apple juice, cider and juice blends, Blue
Sky(R) brand  carbonated  beverages,  Monster  Energy(TM)  brand energy  drinks,
Lost(R)  Energy brand energy drinks,  Joker Mad  Energy(TM) and Rumba(TM)  brand
energy drinks and Fizzit(TM) brand Powdered drink mixes. Hansens can be found on
the Web at www.hansens.com.



     * Gross sales,  although  used  internally by management as an indicator of
operating performance,  should not be considered as an alternative to net sales,
which is determined in accordance with Generally Accepted Accounting  Principles
("GAAP"),  and should not be used alone as an indicator of operating performance
in place of net  sales.  Additionally,  gross  sales  may not be  comparable  to
similarly  titled  measures  used by other  companies  as gross  sales  has been
defined by the Company's internal reporting requirements.

     Certain  statements  made  in this  announcement  may  constitute  "forward
looking  statements"  within the meaning of Section 27A of the Securities Act of
1933,  as amended,  and Section 21E of the  Securities  Exchange Act of 1934, as
amended,  regarding the  expectations of management with respect to revenues and
profitability.  Management cautions that these statements are qualified by their
terms/or  important  factors,  many of which are  outside of the  control of the
company,  that could cause actual results and events to differ  materially  from
the  statements  made  herein,  including,  but not limited  to, the  following:
Changes in consumer  preferences,  changes in demand  that are weather  related,
particularly  in areas outside of  California,  competitive  pricing  pressures,
activities  and  strategies  of   competitors,   changes  in  the  price  and/or
availability of raw materials for the company's  products,  the  availability of
production and/or suitable facilities, the marketing efforts of the distributors
of  the  company's  products,   most  of  which  distribute  products  that  are
competitive with the products of the company,  the introduction of new products,
as well as  unilateral  decisions  that  may be made by  grocery  chain  stores,
specialty chain stores, club stores and other customers to discontinue  carrying
all or any of the  company's  products  that they are  carrying  at any time and
other risks  detailed from time to time in the Company's  reports filed with the
Securities and Exchange  Commission.  The Company's  actual results could differ
materially from those contained in the forward looking  statements.  The Company
assures no obligation to update any forward looking statements.

                                     # # #

                                 (table below)


HANSEN NATURAL CORPORATION AND SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENTS OF NET INCOME
FOR THE THREE-AND TWELVE-MONTHS ENDED DECEMBER 31, 2005 AND 2004
(Unaudited)
_______________________________________________________________________________


                                                         Three Months Ended                        Twelve Months Ended
                                                            December 31,                               December 31,
                                                --------------------------------------    ---------------------------------------
                                                      2005                 2004                 2005                 2004
                                                -----------------    -----------------    -----------------    ------------------
                                                                                                   

GROSS SALES*                                    $    113,570,741      $    61,760,023      $   415,417,282      $    224,097,875

LESS:  Promotional and
other allowances**                                    15,560,656           11,422,691           66,530,916            43,756,740
                                                -----------------    -----------------    -----------------    ------------------

NET SALES                                             98,010,085           50,337,332          348,886,366           180,341,135

COST OF SALES                                         46,066,902           25,346,905          166,343,118            96,874,750
                                                -----------------    -----------------    -----------------    ------------------

GROSS PROFIT                                          51,943,183           24,990,427          182,543,248            83,466,385

OPERATING EXPENSES:
Selling, general and administrative                   22,127,457           13,063,306           79,029,837            49,507,137
Amortization of trademarks                                26,010               14,403               70,102                73,046
                                                -----------------    -----------------    -----------------    ------------------
     Total operating expenses                         22,153,467           13,077,709           79,099,939            49,580,183
                                                -----------------    -----------------    -----------------    ------------------

OPERATING INCOME                                      29,789,716           11,912,718          103,443,309            33,886,202

NONOPERATING INCOME (EXPENSE):
Interest and financing expense                           (12,522)              (9,793)             (76,531)              (41,988)
Interest income                                          668,948               88,940            1,427,803                93,983
                                                -----------------    -----------------    -----------------    ------------------
     Net nonoperating income                             656,426               79,147            1,351,272                51,995

INCOME BEFORE PROVISION
     FOR INCOME TAXES                                 30,446,142           11,991,865          104,794,581            33,938,197

PROVISION FOR
     INCOME TAXES                                     12,005,945            4,665,139           42,018,605            13,551,393
                                                -----------------    -----------------    -----------------    ------------------
NET INCOME                                       $    18,440,197      $     7,326,726      $    62,775,976      $     20,386,804
                                                =================    =================    =================    ==================

NET INCOME PER COMMON SHARE:
     Basic                                       $          0.83      $          0.34      $          2.85      $           0.96
                                                =================    =================    =================    ==================
     Diluted                                     $          0.75      $          0.31      $          2.59      $           0.86
                                                =================    =================    =================    ==================

NUMBER OF COMMON SHARES USED
   IN PER SHARE COMPUTATIONS:
     Basic                                            22,194,187           21,783,698           22,055,983            21,333,784
                                                =================    =================    =================    ==================
     Diluted                                          24,550,459           23,911,188           24,272,235            23,619,880
                                                =================    =================    =================    ==================

     * Gross sales,  although  used  internally by management as an indicator of
operating performance,  should not be considered as an alternative to net sales,
which is determined in accordance with Generally Accepted Accounting  Principles
("GAAP"),  and should not be used alone as an indicator of operating performance
in place of net  sales.  Additionally,  gross  sales  may not be  comparable  to
similarly  titled  measures  used by other  companies  as gross  sales  has been
defined by the Companys internal reporting requirements.

     **Although the  expenditures  described in this line item are determined in
accordance with GAAP and meet GAAP requirements, the disclosure thereof does not
conform with GAAP presentation requirements.  Additionally,  the presentation of
promotional  and  other  allowances  may  not be  comparable  to  similar  items
presented  by  other  companies.  The  presentation  of  promotional  and  other
allowances  facilitates an evaluation of the impact thereof on the determination
of net sales and  illustrates the spending levels incurred to secure such sales.
Promotional and other allowances  constitute a material portion of the marketing
activities of the Company.



HANSEN NATURAL CORPORATION AND SUBSIDIARIES
CONDENSED BALANCE SHEETS
AS OF DECEMBER 31, 2005 AND 2004 (Unaudited)
______________________________________________________________________________



                                                                                      2005                     2004
                                                                                 ---------------         ---------------
                                                                                                   

                                  ASSETS
CURRENT ASSETS:
Cash and cash equivalents                                                         $   61,654,284          $    3,676,119
Short-term investments                                                                11,860,665              17,300,000
Accounts receivable, net                                                              28,751,588              12,650,055
Inventories                                                                           31,399,628              22,406,054
Prepaid expenses and other current assets                                                477,237                 638,967
Prepaid income taxes                                                                     637,794
Deferred income tax asset                                                              5,505,264               3,708,942
                                                                                 ---------------         ---------------
     Total current assets                                                            140,286,460              60,380,137

PROPERTY AND EQUIPMENT, net                                                            3,742,958               2,964,064

INTANGIBLE AND OTHER ASSETS:
Trademarks, net                                                                       19,103,049              18,351,804
Deposits and other assets                                                                757,215                 326,312
                                                                                 ---------------         ---------------
     Total intangible and other assets                                                19,860,264              18,678,116
                                                                                 ---------------         ---------------
                                                                                  $  163,889,682          $   82,022,317
                                                                                 ===============         ===============

                  LIABILITIES AND SHAREHOLDERS' EQUITY
CURRENT LIABILITIES:
Accounts payable                                                                  $   26,613,663          $   14,542,753
Accrued liabilities                                                                    2,481,703               1,582,968
Accrued compensation                                                                   3,346,243               1,831,627
Current portion of long-term debt                                                        515,221                 437,366
Income taxes payable                                                                          -                  346,449
                                                                                 ---------------         ---------------
     Total current liabilities                                                        32,956,830              18,741,163

LONG-TERM DEBT, less current portion                                                      10,123                 146,486

DEFERRED INCOME TAX LIABILITY                                                          5,413,880               4,563,439

COMMITMENTS AND CONTINGENCIES
                                                                                               -                       -

STOCKHOLDERS' EQUITY:
Common stock - $0.005 par value; 30,000,000 shares
     authorized; 22,607,128 shares issued, 22,193,606
     outstanding in 2005; 22,239,728 shares issued, 21,826,206
     outstanding in 2004                                                                 113,036                 111,198
Additional paid-in capital                                                            19,917,748              15,757,942
Retained earnings                                                                    106,292,610              43,516,634
Common stock in treasury, at cost; 413,522 shares in 2005 and 2004                      (814,545)               (814,545)
                                                                                 ---------------         ---------------
     Total shareholders' equity                                                      125,508,849              58,571,229
                                                                                 ---------------         ---------------
                                                                                  $  163,889,682          $   82,022,317
                                                                                 ===============         ===============