SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                   FORM 10-Q



                   Quarterly Report under Section 13 or 15(d)
                     of the Securities Exchange Act of 1934


For The Quarterly Period Ended September 30, 1997 Commission file number 0-18761



                           HANSEN NATURAL CORPORATION
             (Exact name of registrant as specified in its charter)


        Delaware                                             39-1679918
(State or other jurisdiction of                            (I.R.S. Employer
incorporation or organization)                           Identification No.)

2401 East Katella Avenue, Suite 650
    Anaheim, California                                       92806
(Address of principal executive offices)                   (Zip Code)


                                 (714) 634-4200
              (Registrant's telephone number, including area code)



 Indicate by check mark whether the registrant (1) has filed all reports
 required  to be filed by Section 13 or 15(d) of the  Securities  Exchange
 Act of 1934 during the  preceding 12 months (or for such  shorter  period
 that the  registrant  was required to file such reports) and (2) has been
 subject to such filing requirements for the past 90 days.


                               Yes X     No
                                  ----     ----



               The registrant has 9,122,868 shares of common stock
                       outstanding as of November 1, 1997





                  HANSEN NATURAL CORPORATION AND SUBSIDIARIES
                               September 30, 1997

                                     INDEX



                                                                     Page No.
                                                                    ----------
Part I.     FINANCIAL INFORMATION

Item 1.     Consolidated Financial Statements

            Consolidated Balance Sheets as of September 30, 1997
            and December 31, 1996                                         3

            Consolidated Statements of Operations for the three
            and nine months ended September 30, 1997 and 1996             4

            Consolidated Statements of Cash Flows for the
            nine months ended September 30, 1997 and 1996                 5

            Notes to Consolidated Financial Statements                    6

Item 2.     Management's Discussion and Analysis of Financial
            Condition and Results of Operations                           8


Part II.    OTHER INFORMATION

Items 1-5.  Not Applicable                                               13

Item 6.     Exhibits and Reports on Form 8-K                             13

            Signature                                                    13





HANSEN NATURAL CORPORATION AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS
(Unaudited)
- --------------------------------------------------------------------------------



                                                                        September 30,     December 31,
                                                                            1997              1996
                                                                       --------------    --------------
                                                                                   
ASSETS

CURRENT ASSETS:
Cash                                                                   $    514,569       $    186,931
Accounts receivable (net of allowance for doubtful
   accounts, sales returns and cash discounts of $323,040
   in 1997 and $234,749 in 1996 and promotional allowances
   of $1,302,766 in 1997 and $926,045 in 1996)                            2,100,124            944,227
Inventories                                                               3,432,690          3,111,124
Prepaid expenses and other current assets                                   478,316            331,869
                                                                       -------------      -------------
   Total current assets                                                   6,525,699          4,574,151

PLANT AND EQUIPMENT, net                                                    493,211            602,272

INTANGIBLE AND OTHER ASSETS:
Trademark license and trademarks (net of accumulated amortization
   of $2,310,140 in 1997 and $2,089,641 in 1996)                         10,319,201         10,459,144
Notes receivable from officers                                               67,857             70,153
Deposits and other assets                                                   485,879            403,353
                                                                       -------------      -------------
   Total intangible and other assets                                     10,872,937         10,932,650
                                                                       =============      =============
                                                                       $ 17,891,847       $ 16,109,073
                                                                       =============      =============

LIABILITIES & SHAREHOLDERS' EQUITY

CURRENT LIABILITIES:
Short-term borrowings                                                  $    716,294       $    893,429
Accounts payable                                                          2,773,443          2,139,050
Accrued liabilities and deferred income taxes                               527,534            200,602
Current portion of long-term debt (net of unamortized
   premium of $48,541 in 1996)                                              462,584          4,048,541
                                                                       --------------     -------------
   Total current liabilities                                              4,479,855          7,281,622

LONG-TERM DEBT                                                            3,550,389

SHAREHOLDERS' EQUITY:
Common stock - $.005 par value; 30,000,000 shares
   authorized; 9,122,868 shares issued and outstanding                       45,614             45,614
Additional paid-in capital                                               10,847,355         10,847,355
Accumulated deficit                                                      (1,041,372)        (2,126,100)
Foreign currency translation adjustment                                      10,006             60,582
                                                                       --------------     -------------
   Total shareholders' equity                                             9,861,603          8,827,451
                                                                       --------------     -------------
                                                                       $ 17,891,847       $ 16,109,073
                                                                       ==============     =============
          See accompanying notes to consolidated financial statements.


                                       3


HANSEN NATURAL CORPORATION AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF OPERATIONS (Unaudited)
- --------------------------------------------------------------------------------




                                                      Three Months Ended                    Nine Months Ended
                                                         September 30,                        September 30,
                                                 ---------------------------------   -------------------------------
                                                       1997               1996            1997             1996
                                                                                         
                                                 ---------------    --------------   --------------   --------------

NET SALES                                        $   13,438,895     $  10,805,021    $  32,054,709    $  28,574,757

COST OF SALES                                         7,924,398         6,507,371       18,952,135       17,367,924
                                                 ---------------    --------------   --------------   --------------

GROSS PROFIT                                          5,514,497         4,297,650       13,102,574       11,206,833

OPERATING EXPENSES:
Selling, general and administrative                   4,725,864         3,898,036       11,122,820        9,899,684
Amortization of trademark license and trademarks         73,500            73,200          220,500          323,329
Other expenses                                           36,704            74,292          183,839          222,873
                                                 ---------------    --------------   --------------   --------------

     Total operating expenses                         4,836,068         4,045,528       11,527,159       10,445,886
                                                 ---------------    --------------   --------------   --------------

OPERATING INCOME                                        678,429           252,122        1,575,415          760,947

NONOPERATING EXPENSE:
Net interest and financing expense                      140,376           140,786          413,443          460,024
Other expense (income)                                   37,044                             37,044         (232,683)
                                                 ---------------    --------------   --------------   --------------

     Net nonoperating expense                           177,420           140,786          450,487          227,341

INCOME BEFORE PROVISION
     FOR INCOME TAXES                                   501,009           111,336        1,124,928          533,606

PROVISION FOR INCOME TAXES                                                                  40,200            2,400

                                                 ---------------    --------------   --------------   --------------

NET INCOME                                        $     501,009     $     111,336    $   1,084,728    $     531,206
                                                 ===============    ==============   ==============   ==============


NET INCOME PER COMMON SHARE:
     Primary                                      $        0.05     $        0.01    $        0.12    $        0.06
                                                 ===============    ==============   ==============   ==============
     Fully Diluted                                $        0.05     $        0.01    $        0.11    $        0.06
                                                 ===============    ==============   ==============   ==============


NUMBER OF COMMON SHARES USED
     IN PER SHARE COMPUTATIONS:
     Primary                                          9,325,098         9,522,188        9,202,929        9,400,050
                                                 ===============    ==============   ==============   ==============
     Fully Diluted                                    9,505,437         9,522,188        9,505,437        9,400,050
                                                 ===============    ==============   ==============   ==============
          See accompanying notes to consolidated financial statements.



                                       4


HANSEN NATURAL CORPORATION AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CASH FLOWS
FOR THE NINE MONTHS ENDED SEPTEMBER 30, 1997 AND 1996 (Unaudited)
- --------------------------------------------------------------------------------



                                                                          1997             1996
                                                                     --------------      ------------
                                                                                  

CASH FLOWS FROM OPERATING ACTIVITIES:
Net income                                                           $   1,084,728       $  531,206
Adjustments to reconcile net income to
   net cash provided by (used in) operating activities:
   Amortization of trademark license and trademarks                        220,500          323,329
   Depreciation and other amortization                                     188,022          143,167
   Loss on disposal of plant and equipment                                  37,044            4,613
   Effect on cash of changes in operating assets and liabilities:
     Accounts receivable                                                (1,155,897)         646,825
     Inventories                                                          (321,566)        (502,114)
     Prepaid expenses and other current assets                            (113,557)         235,495
     Accounts payable                                                      634,393         (361,193)
     Accrued liabilities and deferred income taxes                         326,932          210,183
                                                                     --------------      ------------
        Net cash provided by operating activities                          900,599        1,231,511

CASH FLOWS FROM INVESTING ACTIVITIES:
Purchase of plant and equipment                                           (168,757)         (74,068)
Proceeds from sale of plant and equipment                                   21,320           70,665
Increase in trademark license and trademarks                               (80,556)         (42,631)
Decrease (increase) in notes receivable from officers                        2,296             (752)
Increase in deposits and other assets                                      (82,526)         (62,654)
                                                                     --------------      ------------
        Net cash used in investing activities                             (308,223)        (109,440)

CASH FLOWS FROM FINANCING ACTIVITIES:
Decrease in short-term borrowings                                         (177,135)        (998,789)
Increase in long-term debt                                                  14,546
Principal payments on long-term debt                                       (51,573)         (36,966)
                                                                     --------------      ------------
        Net cash used for financing activities                            (214,162)      (1,035,755)

EFFECT OF EXCHANGE RATE CHANGES ON CASH                                    (50,576)          19,208
                                                                     --------------      ------------
NET INCREASE IN CASH                                                       327,638          105,524

CASH, beginning of period                                                  186,931           87,916
                                                                     ==============      ============
CASH, end of period                                                  $     514,569       $  193,440
                                                                     ==============      ============

SUPPLEMENTAL INFORMATION :
Cash paid during the year for:
   Interest                                                          $     276,754       $  340,617
                                                                     ==============      =============
   Income taxes                                                      $       2,400       $    2,400
                                                                     ==============      =============

SUPPLEMENTAL DISCLOSURE OF NON-CASH ACTIVITY:
During  the fiscal  year 1997,  the  Company  reclassified  $32,890 of plant and
equipment to prepaid expenses and other current assets.

          See accompanying notes to consolidated financial statements.



                                       5


HANSEN NATURAL CORPORATION AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
- --------------------------------------------------------------------------------

1.    BASIS OF PRESENTATION

       Reference is made to the Notes to Consolidated  Financial Statements,  in
       the Company's  Form 10-K for the year ended  December 31, 1996,  which is
       incorporated by reference, for a summary of significant policies utilized
       by  Hansen   Natural   Corporation   ("Hansen"  or  "Company")   and  its
       subsidiaries,  Hansen  Beverage  Company  ("HBC") and CVI Ventures,  Inc.
       ("CVI"),  and its  indirect  subsidiary,  Hansen  Beverage  Company  (UK)
       Limited  ("HBC  (UK)").  The  information  set  forth  in  these  interim
       financial  statements is unaudited and may be subject to normal  year-end
       adjustments. The information reflects all adjustments, which include only
       normal  recurring  adjustments,  which in the opinion of  management  are
       necessary to make the financial  statements  not  misleading.  Results of
       operations  covered by this report may not  necessarily  be indicative of
       results of operations for the full fiscal year.

2.    LONG-TERM DEBT

       On June 30,  1997,  HBC entered into a  definitive  agreement  (the "Loan
       Agreement") with a bank (the "Bank") pursuant to which the Bank agreed to
       provide a credit facility to HBC consisting of a revolving line of credit
       (the "Revolver") of up to $3,000,000 in aggregate at any time outstanding
       and a term loan of $4,000,000  (the "Term Loan").  The credit facility is
       secured  by all of  the  assets  of the  Company  and  its  subsidiaries,
       including, but not limited to, accounts receivable,  inventory, machinery
       and equipment,  as well as all trademarks,  trademark licenses,  formulas
       and  recipes  and other  intellectual  property.  The credit  facility is
       guaranteed by the Company, CVI and HBC (UK).

       The initial  proceeds  received under the Revolver were used to refinance
       the  outstanding  balance  due on  HBC's  previous  line of  credit.  The
       Revolver  will expire on May 1, 1998.  The Company  anticipates  that the
       Revolver  will be renewed  on the  expiration  date,  but there can be no
       assurance  that it will,  in fact,  be renewed,  or if renewed,  that the
       terms  of  such  renewal  will  not be  disadvantageous  to HBC  and  its
       business.  The  interest  rate payable on amounts  outstanding  under the
       Revolver  is 1% above  the  Bank's  base  rate as set  from  time to time
       (currently 8.75% per annum).

       The  proceeds  of the  Term  Loan  were  used to  retire  the  $4,000,000
       principal  amount of the note payable to ERLY  Industries,  Inc. due July
       27, 1997 (the "ERLY Note").  The ERLY Note,  including  accrued  interest
       thereon,  was paid on  October  24,  1997.  The Term Loan will  mature in
       October  2002 and requires  monthly  payments of principal in set amounts
       which  escalate  over time plus  payments of a portion of HBC's  adjusted
       cash flow,  from year to year. The interest rate payable on the Term Loan
       is 1.5% above the Bank's base rate as set from time to time.

       In consequence of management's  intent to utilize the Term Loan to retire
       the ERLY Note, the Company reclassified a portion of the amount due under
       the ERLY Note from current  portion of long-term debt to long-term  debt.
       Accordingly,  as of September 30, 1997,  $458,337 of the amount due under
       the ERLY Note is  included  in current  portion of  long-term  debt.  The
       $458,337 included in current portion of long-term debt represents amounts
       due under the Term Loan through September 30, 1998.



                                       6


HANSEN NATURAL CORPORATION AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
- --------------------------------------------------------------------------------


3.    LEGAL PROCEEDINGS

       The second  stage of the trial in HBC's action  against ERLY  Industries,
       Inc. ("ERLY") in the Superior Court for the State of California, was held
       in July 1997 for the sole  purpose  of  determining  the  amount of HBC's
       damages,  if any, resulting from ERLY's breach of certain rights of first
       refusal provisions contained in the ERLY Note. In October 1997, the court
       ruled  that  HBC  was  not  entitled  to any  damages.  HBC is  currently
       evaluating whether to appeal that ruling.

4.    SUBSEQUENT EVENT

       As discussed  above in Note 2, the ERLY Note was paid on October 24, 1997
       with proceeds from the Term Loan.

5.    EARNINGS PER SHARE

       The Financial  Accounting  Standards Board recently  issued  Statement of
       Financial  Accounting  Standards No. 128  "Earnings Per Share",  which is
       effective for financial  statements  for both interim and annual  periods
       ending after  December 15, 1997.  Early  adoption of the statement is not
       permitted.  The Company has applied this statement to the results for the
       first, second and third quarters of 1997 and determined that the adoption
       of this  statement  would not have had a material  impact on the earnings
       per share calculations for these periods.


                                       7


MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF
OPERATIONS
- --------------------------------------------------------------------------------

GENERAL

         During the nine months  ended  September  30,  1997,  the  expansion of
distribution  of certain  of the  Company's  products  into  markets  outside of
California  continued  to  contribute  positively  to the  profitability  of the
Company.  However, both the Company's operations in the United Kingdom and route
distribution system in Southern California continued to incur losses,  albeit at
a lower rate than were  incurred  from these  activities  during the  comparable
nine-month  period ended  September  30, 1996.  During the second  quarter,  the
Company completed the discontinuation of the operation of its route distribution
system.

         During late April 1997,  the Company  introduced  a lightly  carbonated
Energy  drink  in an  8-ounce  slim  can  and  currently  intends  to  introduce
additional  flavors and other types of  beverages  to  complement  its  existing
product lines consistent with the overall image of the Hansen's(R) brand, during
1997.

         On  September  19,  1997,   the  Company   relocated   its   warehouse,
distribution and repacking operations to its facility in Corona, California.

RESULTS OF OPERATIONS FOR THE THREE-MONTH PERIOD ENDED SEPTEMBER 30, 1997
COMPARED TO THE THREE-MONTH PERIOD ENDED SEPTEMBER 30, 1996

         Net Sales.  For the  three-month  period ended  September 30, 1997, net
sales were  approximately  $13.4  million,  an increase of $2.6 million or 24.4%
over the $10.8 million net sales for the three-month  period ended September 30,
1996.  The  increase  in net  sales  was  attributable  to  increased  sales  of
Hansen's(R) fruit juice Smoothies and sales of Hansen's(R)  Energy drink,  which
was introduced  during the second quarter of 1997. The increase in net sales was
partially offset by a decrease in net sales of Hansen's(R) apple juice. Sales of
soda and iced teas,  lemonades and juice cocktails were about the same as in the
comparable period in 1996.

         Gross Profit.  Gross profit was $5.5 million for the three-month period
ended  September  30,  1997,  an increase of $1.2 million or 28.3% over the $4.3
million gross profit for the three-month  period ended September 30, 1996. Gross
profit as a  percentage  of net  sales  increased  to 41.0% for the  three-month
period  ended  September  30, 1997 from 39.8% for the  three-month  period ended
September  30, 1996.  The increase in gross profit as a percentage  of net sales
was primarily attributable to higher margins achieved as a result of a change in
the Company's product mix.

         Total Operating  Expenses.  Total operating  expenses were $4.8 million
for the three-month  period ended September 30, 1997, an increase of $791,000 or
19.5% over total operating  expenses of $4.0 million for the three-month  period
ended September 30, 1996.  However,  total operating expenses as a percentage of
net sales decreased to 36.0% for the three-month period ended September 30, 1997
from 37.4% for the three-month  period ended September 30, 1996. The increase in
total  operating  expenses was  primarily  attributable  to  increased  selling,
general and administrative  expenses which was partially offset by a decrease in
other expenses.  The decrease in total operating expenses as a percentage of net
sales  was  primarily  attributable  to  the  increase  in  net  sales  and  the
comparatively  smaller increase in operating expenses from the comparable period
in 1996.

                                       8


MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF
OPERATIONS
- --------------------------------------------------------------------------------

         Selling,  general and administrative expenses were $4.7 million for the
three-month  period ended  September  30, 1997, an increase of $828,000 or 21.2%
over  selling,  general  and  administrative  expenses  of $3.9  million for the
three-month  period ended  September  30, 1996.  However,  selling,  general and
administrative  expenses as a percentage of net sales decreased to 35.2% for the
three-month  period  ended  September  30,  1997 from 36.1% for the  three-month
period ended September 30, 1996. The increase in selling  expenses was primarily
attributable to increases in distribution costs,  advertising in general and, in
particular,  a radio campaign during the third quarter, and costs of promotional
materials primarily in connection with the launching of the Company's new Energy
drink.  The  increase  in general  and  administrative  expenses  was  primarily
attributable  to  increased  payroll  costs in  connection  with  the  Company's
expansion activities into additional states.

         Amortization  of trademark  license and  trademarks  was  approximately
$74,000 for the three- month periods ended September 30, 1997 and 1996.

         Other expenses were $37,000 for the three-month  period ended September
30, 1997, a decrease of $37,000 or 50.6% below other expenses of $74,000 for the
three-month  period ended  September  30,  1996.  This  decrease  was  primarily
attributable  to the  expiration of certain  consulting  agreements,  which were
entered  into in  connection  with the  purchase of the Hansen  Business and the
merger between the Company, CVI Ventures,  Inc. and Continental  Ventures,  Inc.
This decrease was partially  offset by a new consulting  agreement  entered into
with the former president of HBC.

         Operating  Income.  Operating  income was $678,000 for the  three-month
period ended September 30, 1997 compared to operating income of $252,000 for the
three-month  period ended September 30, 1996. The $426,000 increase in operating
income was  attributable  to a $1.2  million  increase in gross profit which was
partially offset by an increase of $791,000 in operating expenses.

         Net Nonoperating Expense. Net nonoperating expense was $177,000 for the
three-month  period ended September 30, 1997,  which was $36,000 higher than net
nonoperating  expense of $141,000 for the three-month period ended September 30,
1996. Net  nonoperating  expense for the three-month  period ended September 30,
1997  consists of net  interest and  financing  expense and other  expense.  Net
nonoperating  expense  for the  three-month  period  ended  September  30,  1996
consists of net  interest and  financing  expense.  Net  interest and  financing
expense  for the  three-month  period  ended  September  30,  1997 was  $140,000
compared to $141,000 for the three-month  period ended September 30, 1996. Other
expense for the third quarter of 1997 consists of a $37,000 loss on the disposal
of plant and equipment, primarily vehicles, following the discontinuation of the
Company's route distribution system.

         Net Income.  Net income was $501,000 for the  three-month  period ended
September 30, 1997 compared to net income of $111,000 for the three-month period
ended  September 30, 1996.  The $390,000  increase in net income for this period
consists of an  increase in  operating  income of $426,000  which was  partially
offset by an increase of $36,000 in net nonoperating expense.

RESULTS OF OPERATIONS FOR THE NINE-MONTH PERIOD ENDED SEPTEMBER 30, 1997
COMPARED TO THE NINE-MONTH PERIOD ENDED SEPTEMBER 30, 1996

         Net Sales.  For the  nine-month  period ended  September 30, 1997,  net
sales were  approximately  $32.1  million,  an increase of $3.5 million or 12.2%
over the $28.6 million net sales for the nine-month  period ended  September 30,
1996.  The  increase  in net  sales  was  attributable  to  increased  sales  of
Hansen's(R)  fruit juice Smoothies,  increased sales of Hansen's(R)  apple juice
and sales of Hansen's(R)  Energy drink,  which was introduced  during the second
quarter of 1997. The increase in net sales was partially offset by a decrease in
net  sales  of  soda,   iced  teas,   lemonades  and  juice  cocktails  and  the
discontinuance of distribution of Equator(R) products in certain markets.

                                       9


MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF
OPERATIONS
- --------------------------------------------------------------------------------

         Gross Profit.  Gross profit was $13.1 million for the nine-month period
ended  September  30, 1997,  an increase of $1.9 million or 16.9% over the $11.2
million gross profit for the nine-month  period ended September 30, 1996.  Gross
profit as a percentage of net sales increased to 40.9% for the nine-month period
ended  September 30, 1997 from 39.2% for the nine-month  period ended  September
30,  1996.  The  increase  in gross  profit  as a  percentage  of net  sales was
primarily attributable to higher margins achieved as a result of a change in the
Company's product mix.

         Total Operating  Expenses.  Total operating expenses were $11.5 million
for the nine-month  period ended September 30, 1997, an increase of $1.1 million
or 10.4% over total  operating  expenses  of $10.4  million  for the  nine-month
period  ended  September  30,  1996.  However,  total  operating  expenses  as a
percentage  of net sales  decreased  to 36.0% for the  nine-month  period  ended
September  30, 1997 from 36.6% for the  nine-month  period ended  September  30,
1996. The increase in total  operating  expenses was primarily  attributable  to
increased  selling,  general and  administrative  expenses  which was  partially
offset by decreases in  amortization  of trademark  license and  trademarks  and
other expenses.  The decrease in total operating expenses as a percentage of net
sales  was  primarily  attributable  to  the  increase  in  net  sales  and  the
comparatively  smaller increase in operating expenses from the comparable period
in 1996.

         Selling, general and administrative expenses were $11.1 million for the
nine-month period ended September 30, 1997, an increase of $1.2 million or 12.4%
over  selling,  general  and  administrative  expenses  of $9.9  million for the
nine-month period ended September 30, 1996. Selling,  general and administrative
expenses as a  percentage  of net sales  increased  to 34.7% for the  nine-month
period  ended  September  30, 1997 from 34.6% for the  nine-month  period  ended
September 30, 1996. The increase in selling expenses was primarily  attributable
to increases in distribution costs, advertising in general and, in particular, a
radio  campaign  during the third quarter,  and costs of  promotional  materials
primarily in  connection  with the  launching of the Company's new Energy drink.
The increase in general and administrative  expenses was primarily  attributable
to increased payroll costs in connection with the Company's expansion activities
into additional states.

         Amortization  of trademark  license and  trademarks  was  approximately
$220,000  for the  nine-month  period  ended  September  30, 1997, a decrease of
$103,000 from the $323,000 for the nine-month  period ended  September 30, 1996.
This decrease is attributable to the change in the  amortization  period from 25
years to 40 years as more fully  described in Note 1 in the Company's  Form 10-K
for the year ended December 31, 1996.

         Other expenses were $184,000 for the nine-month  period ended September
30,  1997,  a decrease of $39,000 or 17.5% below other  expenses of $223,000 for
the  nine-month  period ended  September  30, 1996.  This decrease was primarily
attributable  to the  expiration of certain  consulting  agreements,  which were
entered  into in  connection  with the  purchase of the Hansen  Business and the
merger between the Company, CVI Ventures,  Inc. and Continental  Ventures,  Inc.
This decrease was partially  offset by a new consulting  agreement  entered into
with the former president of HBC.

         Operating Income.  Operating income was $1.6 million for the nine-month
period ended September 30, 1997 compared to operating income of $761,000 for the
nine-month  period ended September 30, 1996. The $814,000  increase in operating
income was  attributable to a $1.9 million  increase in gross profit,  which was
partially offset by an increase of $1.2 million in operating expenses.

                                       10


MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF
OPERATIONS
- --------------------------------------------------------------------------------

         Net Nonoperating Expense. Net nonoperating expense was $450,000 for the
nine-month  period ended September 30, 1997,  which was $223,000 higher than net
nonoperating  expense of $227,000 for the nine-month  period ended September 30,
1996.  Net  nonoperating  expense for the nine months ended  September  30, 1997
consists  of  net  interest  and  financing  expense  and  other  expense.   Net
nonoperating  expense for the nine months ended  September  30, 1996 consists of
net interest and financing expense and other income.  Net interest and financing
expense for the nine-month period ended September 30, 1997 was $413,000 compared
to $460,000 for the nine-month  period ended September 30, 1996. The decrease in
net  interest  and  financing  expense  was  attributable  to a decrease  in the
amortization of certain capitalized  financing costs incurred in connection with
the  securing  of HBC's  previous  revolving  line of  credit,  which were fully
amortized by the third quarter of 1996, and lower average short-term  borrowings
during the nine-month period ended September 30, 1997 than during the comparable
nine-month period in 1996. Other expense for the third quarter of 1997 consists
of a $37,000 loss on the disposal of plant and  equipment,  primarily  vehicles,
following the discontinuation of the Company's route distribution  system. Other
income for 1996  consisted  of $233,000 of income  from the  recovery  under the
Hawaiian  Water Partners note described in Note 3 in the Company's Form 10-K for
the year ended December 31, 1996.

         Net Income. Net income was $1.1 million for the nine-month period ended
September 30, 1997 compared to net income of $531,000 for the nine-month  period
ended  September 30, 1996.  The $553,000  increase in net income for this period
consists of an  increase in  operating  income of $814,000  which was  partially
offset by an increase of  $223,000 in net  nonoperating  expense and a provision
for income taxes of $38,000.

LIQUIDITY AND CAPITAL RESOURCES

         As of September 30, 1997, the Company had working capital of $2,045,844
compared to a working capital deficit of $2,707,471 as of December 31, 1996. The
increase in working capital was primarily  attributable to the  reclassification
of the amount due under the ERLY Note from current  portion of long-term debt to
long-term  debt,  as  explained  above  in  Note  2 to the  Company's  unaudited
financial  statements  for the period ended  September  30, 1997,  and partially
attributable  to net  income  earned,  after  adjustments  for  certain  noncash
expenses,   primarily   amortization   of  trademark   license  and  trademarks,
depreciation  and  other  amortization,   during  the  nine-month  period  ended
September 30, 1997.

         As explained in Note 2 to the Company's unaudited financial  statements
for the period ended September 30, 1997, HBC obtained a revolving line of credit
of up to $3 million in aggregate at any time  outstanding.  As of September  30,
1997,  $716,294 was outstanding  under the Revolver.  The Revolver is secured by
substantially all of HBC's assets,  including  accounts  receivable,  inventory,
trademarks,  trademark  licenses  and  certain  equipment.  The  initial  use of
proceeds  under  this line of credit was to  refinance  HBC's  previous  line of
credit.  The Revolver is subject to renewal on the maturity  date,  May 1, 1998.
The Company  anticipates  that the  Revolver  will be renewed on the  expiration
date, but there can be no assurance it will, in fact, be renewed, or if renewed,
that  the  terms of such  renewal  will  not be  disadvantageous  to HBC and its
business.

         During the first,  second and third  quarters of 1997,  HBC  utilized a
portion of its then  existing line of credit,  together with its own funds,  for
working capital,  to finance its expansion and development  plans, and to reduce
long-term debt. Purchases of inventory and financing of accounts receivable,  as
well  as  HBC's  expansion  and  development  plans,  have  been,  and  for  the
foreseeable  future,  are expected to remain,  HBC's principal  recurring use of
working capital funds.  Management believes that cash available from operations,
current cash  resources  and the Revolver,  will be  sufficient  for its working
capital needs, including purchase commitments for raw materials,  debt servicing
and expansion and development needs through September 30, 1998.

                                       11


MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF
OPERATIONS
- --------------------------------------------------------------------------------

         Although the Company has no current plans to incur any material capital
expenditures,  management,  from  time to time,  considers  the  acquisition  of
capital equipment, businesses compatible with the image of the Hansen's(R) brand
and the  introduction of new product lines.  The Company may require  additional
capital resources in the event of any such transaction,  depending upon the cash
requirements  relating thereto. Any such transaction will also be subject to the
terms and restrictions of HBC's credit facility.

FORWARD LOOKING STATEMENTS

         Certain  statements made in this Report,  including certain  statements
made in this  Management's  Discussion and Analysis,  contain  "forward  looking
statements"  within the meaning of Section 27A of the Securities Act of 1933, as
amended,  and Section 21E of the  Securities  Exchange Act of 1934,  as amended,
regarding   the   expectations   of   management   with   respect  to  revenues,
profitability,  adequacy of funds from  operations  and the  Company's  existing
credit facility, among other things.

         Management  cautions that these statements are qualified by their terms
and/or  important  factors,  many of which are  outside  of the  control  of the
Company,  that could cause actual results and events to differ  materially  from
the  statements  made  herein,  including,  but not limited  to, the  following:
changes in consumer  preferences,  changes in demand  that are weather  related,
particularly  in areas outside of  California,  competitive  pricing  pressures,
changes in the price of the raw materials for the Company's  beverage  products,
the marketing  efforts of the  distributors of the Company's  products,  most of
which distribute products that are competitive with the products of the Company,
as well as  unilateral  decisions  that  may be made by  grocery  chain  stores,
specialty chain stores and club stores to discontinue carrying all or any of the
Company's products that they are carrying at any time.  Management further notes
that the  Company's  plans  and  results  may be  affected  by the  terms of the
Company's credit facilities and the actions of its creditors.

INFLATION

         The Company does not believe that inflation has a significant impact on
the Company's results of operations for the periods presented.

                                       12


                          PART II - OTHER INFORMATION


Items 1-5.                 Non Applicable

Item 6.                    Exhibits and Reports on Form 8-K

                    (a)    Exhibits - See Exhibit Index.

                    (b)    Reports on Form 8-K - None






                                   SIGNATURES

         Pursuant of the  requirements  of the Securities  Exchange Act of 1934,
the  Registrant  has duly  caused  this report to be signed on its behalf by the
undersigned, thereunto duly authorized.

                                                    HANSEN NATURAL CORPORATION
                                                    Registrant

Date:  November 12, 1997

                                                    By: RODNEY SACKS
                                                    Rodney C. Sacks
                                                    Chairman of the Board
                                                    and Chief Executive Officer





                                                    By: HILTON SCHLOSBERG
                                                    Hilton H. Schlosberg
                                                    Vice Chairman
                                                    and Chief Financial Officer



                                       13



                               INDEX TO EXHIBITS

         The following designated exhibits, as indicated below, are either filed
herewith  or have  hereto  fore been  filed  with the  Securities  and  Exchange
Commission  under the Securities  Act of 1933 or the Securities  Exchange Act of
1934 as indicated by footnote.

Exhibit No.                            Document Description
- ------------------          ------------------------------------------------

Exhibit 10 (ww)             Packaging Agreement dated April 14, 1997
                            between Hansen Beverage Company and
                            U.S. Continental Packaging, Inc.

Exhibit 10 (xx)             Revolving Credit Loan and Security Agreement dated
                            May 15, 1997 between Comerica Bank - California and
                            Hansen Beverage Company.

Exhibit 10 (yy)             Severance and Consulting Agreement dated as of
                            June 20, 1997 by and among Hansen Beverage Company,
                            Hansen Natural Corporation and Harold C. Taber, Jr.

Exhibit 10 (zz)             Stock Option Agreement made as of June 20, 1997
                            by and between Hansen Natural Corporation and
                            Harold C. Taber, Jr.

Exhibit 10 (aaa)            Variable Rate Installment Note dated October 14,
                            1997 between Comerica Bank - California and
                            Hansen Beverage Company.

Exhibit 27                  Financial Data Schedule


                                       14