<ARTICLE>                     5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
CONSOLIDATED BALANCE SHEETS AND CONSOLIDATED STATEMENTS OF OPERATIONS FOUND ON
PAGES 3 AND 4 OF THE COMPANY'S FORM 10-Q FOR THE YEAR-TO-DATE AND IS QUALIFIED
IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<CIK>                         0000865752
<NAME>                        HANSEN NATURAL CORPORATION
       
                                           
<PERIOD-TYPE>                                  9-MOS
<FISCAL-YEAR-END>                              DEC-31-1997
<PERIOD-START>                                 JAN-01-1997
<PERIOD-END>                                   SEP-30-1997
<CASH>                                         514,569
<SECURITIES>                                   0
<RECEIVABLES>                                  3,725,930
<ALLOWANCES>                                   1,625,806
<INVENTORY>                                    3,432,690
<CURRENT-ASSETS>                               6,525,699
<PP&E>                                         1,096,390
<DEPRECIATION>                                 603,179
<TOTAL-ASSETS>                                 17,891,847
<CURRENT-LIABILITIES>                          4,479,855
<BONDS>                                        0
<PREFERRED-MANDATORY>                          0
<PREFERRED>                                    0
<COMMON>                                       45,614
<OTHER-SE>                                     9,815,989
<TOTAL-LIABILITY-AND-EQUITY>                   17,891,847
<SALES>                                        32,054,709
<TOTAL-REVENUES>                               32,057,012
<CGS>                                          18,952,135
<TOTAL-COSTS>                                  11,343,320
<OTHER-EXPENSES>                               183,839
<LOSS-PROVISION>                               0
<INTEREST-EXPENSE>                             415,746
<INCOME-PRETAX>                                1,124,928
<INCOME-TAX>                                   40,200
<INCOME-CONTINUING>                            1,084,728
<DISCONTINUED>                                 0
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                                   1,084,728
<EPS-PRIMARY>                                  .12
<EPS-DILUTED>                                  .11