STOCK OPTION AGREEMENT


         This Stock  Option  Agreement  ("Agreement")  is made as of January 30,
1998, by and between Hansen Natural  Corporation,  a Delaware  corporation  (the
"Company"), and Hilton H. Schlosberg ("Holder").


                                                Preliminary Recitals
     A.  Holder is an  employee  of the  Company or one of its  subsidiaries  or
affiliates.
     B.  Pursuant  to the Hansen  Natural  Corporation  Stock  Option  Plan (the
"Plan"),  the  Company  desires to grant  Holder an  incentive  stock  option to
purchase  shares of the Company's  common stock,  par value $.005 per share (the
"Common  Stock"),  subject to the terms and  conditions  of the Plan and subject
further to the terms and conditions set forth below.


         NOW, THEREFORE, the Company and Holder agree as follows:
         1. Grant of  Incentive  Stock  Option.  The  Company  hereby  grants to
Holder,  subject to the terms and  conditions  set forth  herein,  the incentive
stock option  ("ISO") to purchase up to 75,000  shares of Common  Stock,  at the
purchase price of $1.59 per share,  such ISO to be exercisable  and exercised as
hereinafter provided.
         2.  Exercise  Period.  The ISO  shall  expire  three  months  after the
termination of the Holder's employment with the Company and its subsidiaries and
affiliates  (the "Hansen Group") unless the employment is terminated by a member
of the Hansen  Group for Cause (as defined  below) or unless the  employment  is
terminated  by reason of the death or Total  Disability  (as  defined  below) of
Holder. If the Holder's employment is terminated by a member of the Hansen Group
for Cause,  the ISO shall expire as of the date  employment  terminates.  If the
Holder's  employment  terminates due to his death or Total Disability,  then the
ISO may be exercised by Holder or the person or persons to which Holder's rights
under this Agreement  pass by will, or if no such person has such right,  by his
executors or administrators,  within six months after the date of death or Total
Disability,  but no later than the  expiration  date  specified  in Section 3(d)
below.  "Cause"  means the  Holder's  act of fraud or  dishonesty,  knowing  and
material failure to comply with applicable laws or regulations,  drug or alcohol
abuse,  as determined by the Committee of the Hansen Natural  Corporation  Stock
Option  Plan  (the  "Committee").  "Total  Disability"  means the  complete  and
permanent  inability of Holder to perform all of his duties of  employment  with
the Company,  as determined by the  Committee  upon the basis of such  evidence,
including   independent  medical  reports  and  data,  as  the  Committee  deems
appropriate or necessary.
         3.       Exercise of Option
                  (a) Subject to the other terms of this Agreement regarding the
exercisability  of the ISO,  the ISO may only be  exercised  in  respect  of the
number of shares listed in column A from and after the exercise  dates listed in
column B,
                               Column "A"                       Column "B"
                           Number of Shares                   Exercise Date

                                      37,500                   January 30, 1998
                                      37,500                   January 30, 1999
                                      75,000
                  (b) This ISO may be exercised,  to the extent  exercisable  by
its  terms,  from  time to time in  whole  or in part at any  time  prior to the
expiration thereof. Any exercise shall be accompanied by a written notice to the
Company  specifying the number of shares as to which this ISO is being exercised
(the  "Option  Shares").  Notations  of  any  partial  exercise  or  installment
exercise, shall be made by the Company on Schedule A hereto.
                  (c)  Notwithstanding  the  above,  this  ISO  shall  be  fully
exercisable in the event Holder's employment with the Hansen Group is terminated
by Holder for "Good Reason" (as defined below),  or a member of the Hansen Group
terminates  his employment  without  "Cause" (as defined  above).  "Good Reason"
means the Holder's termination of employment with the Hansen Group on or after a
reduction in his compensation or benefits, his removal as the Company's Chairman
of the  Board or Chief  Executive  Officer,  or his  being  assigned  duties  or
responsibilities that are inconsistent with the dignity,  importance or scope of
his position with the Company.
                  (d) Notwithstanding anything else herein to the contrary, this
ISO shall expire ten years from the date indicated above.
                  (e) The Holder  hereby agrees to notify the Company in writing
in the  event  shares  acquired  pursuant  to  the  exercise  of  this  ISO  are
transferred,  other  than by will or by the laws of  descent  and  distribution,
within  two years  after the date  indicated  above or within one year after the
issuance of such shares pursuant to such exercise.
         4. Payment of Purchase Price Upon Exercise. At the time of any exercise
of the ISO the purchase price of the ISO shall be paid in full to the Company in
either of the following ways or in any combination of the following ways:
                  (a)      By check or other immediately available funds.
                  (b) With property  consisting of shares of Common Stock.  (The
shares of Common  Stock to be used as payment  shall be valued as of the date of
exercise of the ISO at the  Closing  Price as defined  below.  For  example,  if
Holder  exercises  the  option  for 4,000  shares at a total  Exercise  Price of
$7,000,  assuming  exercise  price of $1.75 per share,  and the Closing Price is
$5.00,  he may pay for the 4,000 Option Shares by  transferring  1,400 shares of
Common Stock to the Company.)
                  (c) For purposes of this  Agreement,  the term "Closing Price"
means,  with  respect  to the  Company's  Common  Stock,  the  last  sale  price
regular-way  or, in case no such sale takes  place on such date,  the average of
the  closing  bid  and  asked  prices  regular-way  on  the  principal  national
securities  exchange on which the  securities are listed or admitted to trading;
or, if they are not listed or  admitted  to trading on any  national  securities
exchange, the last sale price of the securities on the consolidated  transaction
reporting system of the National  Association of Securities Dealers (NASD"),  if
such last sale  information  is reported on such system or, if not so  reported,
the  average  of the  closing  bid and  asked  prices of the  securities  on the
National Association of Securities Dealers Automatic Quotation System ("NASDAQ")
or any  comparable  system or, if the  securities  are not listed on NASDAQ or a
comparable  system, the average of the closing bid and asked prices as furnished
by two  members of the NASD  selected  from time to time by the Company for that
purpose.
         5. Purchase for Investment; Resale Restrictions.  Unless at the time of
exercise of the ISO there shall be a valid and effective  registration statement
under the Securities Act of 1933 ("'33 Act") and appropriate  qualification  and
registration  under  applicable  state  securities  laws  relating to the Option
Shares  being   acquired,   Holder  shall  upon  exercise  of  the  ISO  give  a
representation  that  he is  acquiring  such  shares  for his  own  account  for
investment and not with a view to, or for sale in connection with, the resale or
distribution of any such shares. In the absence of such registration  statement,
Holder shall execute a written affirmation, in a form reasonably satisfactory to
the Company,  of such investment intent.  Holder further agrees that he will not
sell or transfer any Option  Shares until he requests and receives an opinion of
the Company's counsel or other counsel reasonably satisfactory to the Company to
the effect that such proposed sale or transfer will not result in a violation of
the '33 Act, or a  registration  statement  covering the sale or transfer of the
shares has been declared effective by the Securities and Exchange Commission, or
he obtains a no-action  letter from the Securities and Exchange  Commission with
respect to the proposed transfer.
         6.  Nontransferability.This ISO shall not be transferable other than by
will or by the laws of descent and distribution.  During the lifetime of Holder,
this ISO shall be exercisable only by Holder.
         7.       Adjustments.
                  (a) If the Company  hereafter (i) declares a  distribution  on
its shares in shares,  (ii) splits its  outstanding  shares,  (iii) combines its
outstanding shares into a smaller number of securities or (iv) issues any shares
or other  securities  by  reclassification  of its  shares  (including  any such
reclassification  in  connection  with a  consolidation  or  merger in which the
Company is the continuing  entity),  the purchase price in effect at the time of
the record date for such distribution or the effective date of such subdivision,
combination  or  reclassification  shall be  adjusted so that it shall equal the
price  determined  by  multiplying  the  purchase  price  by  a  fraction,   the
denominator of which shall be the number of shares outstanding immediately after
giving effect to such action,  and the numerator of which shall be the number of
shares outstanding immediately prior to such action. Whenever the purchase price
payable upon exercise of the ISO is adjusted pursuant to the preceding  sentence
above,  the  number  of  shares  purchasable  upon  exercise  of the  ISO  shall
simultaneously  be adjusted by  multiplying  the number of shares  issuable upon
exercise of the ISO  immediately  prior to the event which causes the adjustment
by the purchase price in effect  immediately prior to the event which causes the
adjustment  and  dividing  the  product so obtained by the  purchase  price,  as
adjusted.  Such adjustments shall be made successively whenever any event listed
above shall occur.
                  (b)  If,  at any  time,  as a  result  of an  adjustment  made
pursuant to paragraph  7(a) above,  the Holder shall become  entitled to receive
any  securities  of the  Company  other  than  shares,  the number of such other
securities so receivable upon exercise of the ISO shall thereafter be subject to
adjustment  from time to time in a manner and on terms as nearly  equivalent  as
practicable to the provisions with respect to the shares  contained in paragraph
7(a) above.
                  (c) If any other event  contemplated  in Section  10(a) of the
Plan occurs,  adjustments  to the number and kind of shares  subject to this ISO
and/or to the purchase  price for each share  subject to this ISO may be made in
accordance with Section 10(a) of the Plan.
                  (d) No  adjustments  shall be made under  this  Section 7 that
would have the effect of modifying this ISO under  Internal  Revenue Code ss.ss.
422 or 424.
                  (e)  Whenever  the  purchase  price or the number of shares is
adjusted, as herein provided,  Hansen shall within 10 business days of the event
causing such adjustment give a notice setting forth the adjusted  purchase price
and adjusted  number of shares issuable upon exercise of the ISO to be mailed to
the Holder.
                  (f) Notwithstanding anything else herein to the contrary, upon
the  occurance  of a change in control (as defined in (g) below),  the option or
any portion  thereof  not  theretofore  exercisable,  shall  immediately  become
exercisable in its entirety and the option (being the option to purchase  shares
of Common Stock subject to the applicable  provisions of the Plan and awarded in
accordance  with the Plan in terms of section 1 above) may,  with the consent of
Holder, be purchased by the Company for cash at a price equal to the fair market
value (as defined in 7(g) below) less the  purchase  price  payable by Holder to
exercise  the  option as set out in  Article 1 above for one (1) share of Common
Stock of the Company  multiplied  by the number of shares of Common  Stock which
Holder has the option to purchase in terms of Article 1 above.
                  (g)      For the purposes of this agreement
                           (i)      "Change in Control" means;
                                    (A)the acquisition of "Beneficial Ownership"
by any person (as defined in rule 13 (d) - 3 under the Securities Exchange
Act 1934),  corporation or other entity other than the Company or a wholly owned
subsidiary of the Company of 20% or more of the outstanding Stock,
                                    (B)the sale or disposition of substantially
all of the assets of the Company, or
                                    (C)the  merger of the Company  with  another
corporation in which the Common Stock of the Company is no longer outstanding
after such merger.
                           (ii)     "Fair Market Value" means,  as of any date,
the Closing Price for one share of the Common Stock of the Company on such date.
         8. The  provisions  of Section  5(b) (iii) of the Plan,  regarding  the
execution of a shareholder's agreement as a condition precedent to the Company's
obligation  to issue  shares  under the Plan,  shall not apply to the ISO or any
shares issued pursuant to the ISO.
         9. The Company  represents and warrants to Holder that (a) there are no
options  to  purchase  the  Company's  Common  Stock,  containing  the  same  or
substantially  the same  terms as the  ISO,  which  are  actively  traded  on an
established  market  within the meaning of Internal  Revenue  Code ss.83 and the
regulations promulgated  thereunder;  and (b) the shares of the Company's Common
Stock issued upon exercise of the ISO, when issued in accordance  with the terms
hereof, will be duly authorized,  validly issued,  fully paid and nonassessable.
The Company  shall  reserve and keep  reserved out of its  authorized  shares of
Common Stock the number of shares of Common Stock that may be issuable from time
to time upon exercise of the ISO.
         10.  No  Rights  as  Stockholder.Holder  shall  have  no  rights  as  a
stockholder with respect to any shares of Common Stock subject to this ISO prior
to the date of issuance to him of a certificate or certificates for such shares.
         11. No Right to Continue  Employment.  This Agreement  shall not confer
upon Holder any right with respect to continuance of employment  with any member
of the Hansen Group nor shall it interfere in any way with the right of any such
member to terminate his employment at any time.
         12.  Compliance  With  Law  and   Regulation.This   Agreement  and  the
obligation of the Company to sell and deliver  shares of Common Stock  hereunder
shall be subject to all applicable federal and state laws, rules and regulations
and to such approvals by any government or regulatory agency as may be required.
If at any time the Board of Directors of the Company  shall  determine  that (i)
the listing, registration or qualification of the shares of Common Stock subject
or related  thereto upon any  securities  exchange or under any state or federal
law,  or (ii) the  consent or approval of any  government  regulatory  body,  is
necessary  or desirable  as a condition  of or in  connection  with the issue or
purchase of shares of Common Stock  hereunder,  this ISO may not be exercised in
whole or in part  unless such  listing,  registration,  qualification,  consent,
approval  or  agreement  shall  have  been  effected  or  obtained  free  of any
conditions not  acceptable to the Board of Directors.  The Company agrees to use
its  reasonable   efforts  to  obtain  any  necessary   listing,   registration,
qualification,  consent, approval or agreement as expeditiously as possible, and
the term of this ISO shall be  extended  until 30 days  following  the date such
listing, registration, qualification, consent, approval or agreement is effected
or  obtained.  Moreover,  this ISO may not be  exercised  if its exercise or the
receipt  of  shares  of Common  Stock  pursuant  thereto  would be  contrary  to
applicable law.
         13. Tax Withholding  Requirements.  The Company shall have the right to
require  Holder to remit to the  Company an amount  sufficient  to  satisfy  any
federal,  state or local  withholding tax requirements  prior to the delivery of
any certificate or certificates for Common Stock.
         14.  Fractional  Shares.Notwithstanding  any  other  provision  of this
Agreement,  no  fractional  shares of stock shall be issued upon the exercise of
this ISO and the Company shall not be under any obligation to compensate  Holder
in any way for such fractional shares.
         15. Notices.  Any notice hereunder to the Company shall be addressed to
it at its office at 2380 Railroad Street,  Suite 101, Corona,  California 91720,
Attention:  Rodney Sacks with a copy to Benjamin Polk, Whitman,  Breed, Abbott &
Morgan 200 Park Avenue,  New York, New York 10166,  and any notice  hereunder to
Holder shall be addressed to him at 2 Nidden, Irvine,  California 92715, subject
to the right of either party to designate at any time  hereafter in writing some
other address.
         16.  Amendment.  No  modification,  amendment  or  waiver of any of the
provisions of this Agreement shall be effective  unless in writing  specifically
referring hereto, and signed by both parties.
         17.  Governing Law. This Agreement shall be construed  according to the
laws of the State of Delaware and all  provisions  hereof shall be  administered
according to and its validity shall be determined under, the laws of such State,
except where preempted by federal laws.
         18.  Counterparts.  This  Agreement  may be  executed  in  one or  more
counterparts, each of which shall constitute one and the same instrument.

         IN  WITNESS  WHEREOF,   Hansen  Natural  Corporation  has  caused  this
Agreement  to be executed by a duly  authorized  officer and Holder has executed
this Agreement both as of the day and year first above written.


                                                  HANSEN  NATURAL  CORPORATION


                      By:_________________________________
                                                  Title: Chairman and CEO


- -----------------------------------
Hilton H. Schlosberg