<ARTICLE>                     5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAO INFORMATION EXTRACTED FROM
THE CONSOLIDATED BALANCE SHEETS AND CONSOLIDATED STATEMENTS OF OPERATIONS
FOUND ON PAGES 3 AND 4 OF THE COMPANY'S FORM 10-Q FOR THE YEAR-TO-DATE
AND IS QUALIFIED IN ITS ENTIRETY TO SUCH FINANCIAL STATEMENTS. 
</LEGEND>
<CIK>  0000865752                       
<NAME> HANSEN NATURAL CORPORATION                      
       
                                            
<PERIOD-TYPE>                                  3-MOS
<FISCAL-YEAR-END>                              DEC-31-1998
<PERIOD-START>                                 JAN-01-1998
<PERIOD-END>                                   MAR-31-1998
<CASH>                                         465,919
<SECURITIES>                                   0
<RECEIVABLES>                                  3,839,326
<ALLOWANCES>                                   1,642,441
<INVENTORY>                                    3,492,822
<CURRENT-ASSETS>                               6,332,359
<PP&E>                                         1,327,467
<DEPRECIATION>                                 726,996
<TOTAL-ASSETS>                                 17,334,608
<CURRENT-LIABILITIES>                          3,402,807
<BONDS>                                        0
<PREFERRED-MANDATORY>                          0
<PREFERRED>                                    0
<COMMON>                                       45,654
<OTHER-SE>                                     10,621,156
<TOTAL-LIABILITY-AND-EQUITY>                   17,334,608
<SALES>                                        11,264,856
<TOTAL-REVENUES>                               11,265,959
<CGS>                                          5,613,428
<TOTAL-COSTS>                                  4,278,486
<OTHER-EXPENSES>                               88,800
<LOSS-PROVISION>                               0
<INTEREST-EXPENSE>                             109,936
<INCOME-PRETAX>                                1,175,309
<INCOME-TAX>                                   470,123
<INCOME-CONTINUING>                            705,186
<DISCONTINUED>                                 0
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                                   705,186
<EPS-PRIMARY>                                  .08
<EPS-DILUTED>                                  .07