SCHEDULE 14A INFORMATION

Proxy Statement Pursuant to Section 14(a) of
the Securities Exchange Act of 1934 (Amendment No. )

Filed by the Registrant /X/
Filed by a party other than the Registrant / /

Check the appropriate box:
/ / Preliminary Proxy Statement
/ / Confidential, for Use of the Commission Only (as permitted by Rule
14a-6(e)(2))
/X/ Definitive Proxy Statement
/ / Definitive Additional Materials
/ / Soliciting Material Pursuant to 240.14a - 11(c) or 240.14a - 12

Hansen Natural Corporation
- -------------------------------------------------------------------------------
(Name of Registrant as Specified In Its Charter)

- -------------------------------------------------------------------------------
(Name of Person(s) Filing Proxy Statement, if other than the Registrant)

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/X/ No fee required

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HANSEN NATURAL CORPORATION
2380 Railroad Street, Suite 101
Corona, California 91720

ANNUAL MEETING OF STOCKHOLDERS
TO BE HELD JUNE 18, 1998

May 21, 1998

Dear Stockholder:

You are cordially invited to attend the Annual Meeting of Stockholders of Hansen
Natural Corporation to be held on Thursday, June 18, 1998 at 3:00 p.m., at the
Board Room, Suite 101, 2380 Railroad Street, Corona, California 91720.

In addition to the specific matters to be voted on at the meeting, there will be
a report on the Company's business and an opportunity for stockholders to ask
questions. I hope that you will be able to join us. If you are unable to attend,
I strongly urge you to complete your enclosed proxy. Your vote is very
important.

Sincerely,

Rodney C. Sacks
Chairman of the Board

HANSEN NATURAL CORPORATION

NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
TO BE HELD JUNE 18, 1998

TO THE STOCKHOLDERS:

NOTICE IS HEREBY GIVEN that the Annual Meeting of Stockholders of
Hansen Natural Corporation ("Hansen" or the "Company") will be held on Thursday,
June 18, 1998 at 3:00 p.m., at the Board Room, Suite 101, 2380 Railroad Street,
Corona, California 91720, for the following purposes:

1. To elect six directors to hold office until the next annual meeting
of stockholders.

2. To ratify the appointment of Deloitte & Touche as independent
auditors of the Company for the year ending December 31, 1998.

3. To transact such other business as may properly come before
the meeting or any adjournment thereof.

The foregoing items of business are more fully described in the Proxy
Statement accompanying this Notice.

Only stockholders of record at the close of business on May 18, 1998
are entitled to notice of and to vote at the meeting and any adjournment
thereof.

All stockholders are cordially invited to attend the meeting in person.
However, to assure your representation at the meeting, you are urged to mark,
sign, date and return the enclosed proxy card as promptly as possible in the
postage-prepaid envelope enclosed for that purpose. You may revoke your voted
proxy at any time prior to the meeting or vote in person if you attend the
meeting.

A copy of the Company's Annual Report to Stockholders is enclosed.

Sincerely,

Rodney C. Sacks
Chairman of the Board

Corona, California
May 21, 1998

IMPORTANT: WHETHER OR NOT YOU PLAN TO ATTEND THE MEETING, YOU ARE REQUESTED TO
COMPLETE AND PROMPTLY RETURN THE ENCLOSED PROXY IN THE ENVELOPE PROVIDED.

HANSEN NATURAL CORPORATION

PROXY STATEMENT FOR ANNUAL MEETING OF STOCKHOLDERS

INFORMATION CONCERNING SOLICITATION AND VOTING

General

The enclosed Proxy is solicited on behalf of Hansen Natural Corporation
("Hansen" or the "Company") for use at the Annual Meeting of Stockholders to be
held Thursday, June 18, 1998 at 3:00 p.m. local time, or at any adjournment
thereof, for the purposes set forth herein and in the accompanying Notice of
Annual Meeting of Stockholders. The Annual Meeting of Stockholders will be held
at the Board Room, Suite 101, 2380 Railroad Street, Corona, California 91720.

These proxy solicitation materials are being mailed on or about May 21,
1998, together with the Company's 1997 Annual Report to Stockholders, to all
stockholders entitled to vote at the meeting.

Record Date and Principal Stockholders

Holders of record of Common Stock at the close of business on May 18,
1998 are entitled to notice of and to vote at the meeting. There are no other
outstanding voting securities of the Company. At the record date, 9,143,349
shares of the Company's Common Stock were issued and outstanding. The following
table sets forth, as of the most recent practical date (May 18, 1998), those
persons known to the Company to be the beneficial owners of more than 5% of the
Company's Common Stock:

Name and Address Amount and Nature of Percent
of Beneficial Owner Beneficial Ownership of Class

Brandon Limited Partnership No.(1) 714,490 7.8%

Brandon Limited Partnership No.(2) 2,831,667 31.0%

Rodney C. Sacks(3) 4,021,157(4) 42.3%

Hilton H. Schlosberg(5) 3,971,157(6) 41.9%

1 The mailing address of Brandon Limited Partnership No. 1 ("Brandon No. 1")
is P.O. Box 30749, Seven Mile Beach, Grand Cayman, British West Indies. The
general partners of Brandon No. 1 are Rodney C. Sacks and Hilton H.
Schlosberg.

2 The mailing address of Brandon Limited Partnership No. 2 ("Brandon No. 2")
is P.O. Box 30749, Seven Mile Beach, Grand Cayman, British West Indies. The
general partners of Brandon No. 2 are Rodney C. Sacks and Hilton H.
Schlosberg.

3 The mailing address of Mr. Sacks is 2380 Railroad Street, Suite 101,
Corona, California 91720.

4 Includes 87,500 shares of Common Stock owned by Mr. Sacks. Also includes
714,490 shares beneficially held by Brandon No. 1 because Mr. Sacks is one
of Brandon No. 1's general partners and 2,831,667 shares beneficially held
by Brandon No. 2 because Mr. Sacks is one of Brandon No. 2's general
partners. Also includes options to purchase 200,000 shares of Common Stock
exercisable at $1.75 per share granted pursuant to a Stock Option Agreement
dated June 15, 1992 between the Company and Mr. Sacks; options to purchase
150,000 shares of Common Stock exercisable at $1.25 per share granted
pursuant to a Stock Option Agreement dated July 3, 1995 between the Company
and Mr. Sacks; and options to purchase 37,500 shares of Common Stock
exercisable at $1.59 per share, out of a total of 75,000 shares, granted
pursuant to a Stock Option Agreement dated January 30, 1998 between the
Company and Mr. Sacks.

Mr. Sacks disclaims beneficial ownership of all shares deemed beneficially
owned by him hereunder except (i) 87,500 shares of Common Stock, (ii) the
387,500 shares presently issuable under separate Stock Option Agreements
dated June 15, 1992, July 3, 1995 and January 30, 1998 between the Company
and Mr. Sacks and (iii) his proportionate interest as a shareholder in the
following shares beneficially owned by Hazelwood Investments Limited, a
company controlled by Mr. Sacks and his family ("Hazelwood"): (a) the
247,911 shares held by Brandon No. 1 allocable to Hazelwood's limited
partnership interest in Brandon No. 1 and (b) the 250,000 shares held by
Brandon No. 2 allocable to Hazelwood's limited partnership interest in
Brandon No. 2.

5 The mailing address of Mr. Schlosberg is 2380 Railroad Street, Suite 101,
Corona, California 91720.

6 Includes 87,500 shares of Common Stock owned by Mr. Schlosberg. Also
includes 714,490 shares beneficially held by Brandon No. 1 because Mr.
Schlosberg is one of Brandon No. 1's general partners and 2,831,667 shares
beneficially held by Brandon No. 2 because Mr. Schlosberg is one of Brandon
No. 2's general partners. Also includes options to purchase 150,000 shares
of Common Stock exercisable at $1.75 per share granted pursuant to a Stock
Option Agreement dated June 15, 1992 between the Company and Mr.
Schlosberg; options to purchase 150,000 shares of Common Stock exercisable
at $1.25 per share granted pursuant to a Stock Option Agreement dated July
3, 1995 between the Company and Mr. Schlosberg; and options to purchase
37,500 shares of Common Stock exercisable at $1.59 per share, out of a
total of 75,000 shares, granted pursuant to a Stock Option Agreement dated
January 30, 1998 between the Company and Mr. Schlosberg.

Mr. Schlosberg disclaims beneficial ownership of all shares deemed
beneficially owned by him hereunder except (i) 87,500 shares of Common
Stock, (ii) the 337,500 shares presently issuable under separate Stock
Option Agreements dated June 15, 1992, July 3, 1995 and January 30, 1998
between the Company and Mr. Schlosberg and (iii) his proportionate interest
as a shareholder in the following shares beneficially owned by Brandon
Securities Limited, a company controlled by Mr. Schlosberg and his family:
(a) the 247,911 shares held by Brandon No. 1 allocable to Brandon
Securities Limited's limited partnership interest in Brandon No. 1 and (b)
the 250,000 shares held by Brandon No. 2 allocable to Brandon Securities
Limited's limited partnership interest in Brandon No. 2.

Section 16(a) Reports

Section 16(a) of the Securities Exchange Act of 1934 (the "34 Act")
requires the Company's directors and executive officers, and persons who own
more than 10% of a registered class of the Company's equity securities, to file
by specific dates with the Securities and Exchange Commission (the "SEC"),
initial reports of ownership and reports of changes in ownership of equity
securities of the Company. Officers, directors and greater than 10% stockholders
are required by SEC regulation to furnish the Company with copies of all Section
16(a) forms that they file.

To the Company's knowledge, based solely on review of copies of such
reports furnished to the Company during the fiscal year ended December 31, 1997,
all Section 16(a) filing requirements applicable to the Company's officers,
directors and greater than ten percent stockholders were complied with, except
that Raimana Martin, a former director of the Company, failed to file timely
reports with respect to sales of Common Stock on the open market for the month
of January 1997.

Revocability of Proxies

Any proxy given pursuant to this solicitation may be revoked by the person
giving it at any time before its use by delivering to the Company a written
notice of revocation or duly executed proxy bearing a later date or by attending
the meeting and voting in person.

Voting and Solicitation

In accordance with the Company's by-laws, directors shall be elected by the
affirmative vote of a plurality of the votes cast in person or by proxy by the
holders of shares entitled to vote in the election at the Annual Meeting of
Stockholders and the ratification of Deloitte & Touche as independent auditors
shall be by the affirmative vote of the majority of the shares voting on the
proposal in person or by proxy at the Annual Meeting of Stockholders, in each
case, provided a quorum is present. Thus, abstentions and broker non-votes will
not be included in vote totals and will have no effect on the outcome of the
vote. No stockholder shall be entitled to cumulate votes.

The cost of soliciting proxies will be borne by the Company. The Company may
reimburse brokerage firms and other persons representing beneficial owners of
shares for their expenses in forwarding solicitation material to such beneficial
owners. Proxies may also be solicited by certain of the Company's directors,
officers and regular employees, without additional compensation, personally or
by telephone, telegram or letter.

Deadline for Receipt of Stockholder Proposals

It is presently intended that next year's Annual Meeting of Stockholders will
be held in June 1999. Accordingly, proposals of stockholders of the Company
which are intended to be presented by such stockholders at next year's Annual
Meeting of Stockholders must be received by the Company by no later than
February 28, 1999 in order that they may be considered for inclusion in the
proxy statement and form of proxy relating to that meeting.

PROPOSAL ONE
ELECTION OF DIRECTORS

Nominees

A Board of six directors is to be elected at the meeting. Unless otherwise
instructed, the proxy holders will vote the proxies received by them for the
Company's six nominees named below, five of whom are presently directors of the
Company. In the event that any nominee of the Company is unable or declines to
serve as a director at the time of the Annual Meeting of Stockholders, the
proxies will be voted for any nominee who shall be designated by the present
Board of directors to fill the vacancy. The Company is not aware of any nominee
who will be unable or will decline to serve as a director. The term of office of
each person elected as a director will continue until the next Annual Meeting of
Stockholders or until a successor has been elected and qualified.

The names of the nominees, and certain information about them, are set forth
below.

Name of Nominee Age Director
Since

Rodney C. Sacks........................................ 48 1990
Hilton H. Schlosberg................................... 45 1990
Benjamin M. Polk....................................... 47 1990
Norman C. Epstein...................................... 57 1992
Harold C. Taber, Jr.................................... 59 1992
Mark S. Vidergauz...................................... 45 -

Set forth below is a description of each nominee's principal occupation and
business background during the past five years.

Mr. Sacks has been Chairman, Chief Executive Officer and a director of
the Company from November 1990 to the present and Chief Financial Officer from
November 1990 to July 1996. Member of the Executive Committee of the Board of
Directors of the Company since October 1992. Chairman and director of Hansen
Beverage Company ("HBC") from June 1992 to the present. Chief Executive Officer
of HBC since July 1997.

Mr. Schlosberg has been Vice Chairman, President, Chief Operating
Officer, Secretary, and director of the Company from November 1990 to the
present and Chief Financial Officer of the Company since July 1996. Member of
the Executive Committee of the Board of Directors of the Company since October
1992. Member of the Audit Committee of the Board of Directors of the Company
since September 1997. Vice Chairman, Secretary and director of HBC from July
1992 to the present. President of HBC since July 1997. Director and Deputy
Chairman of AAF Industries PLC, a United Kingdom publicly quoted industrial
group, from June 1990 until April 1995.

Mr. Polk has been a director of the Company from November 1990 to the
present. Assistant Secretary of HBC since October 1992 and a director of HBC
since July 1992. Member of the Audit Committee of the Board of Directors of the
Company since September 1997. Member of the Compensation Committee of the Board
of Directors of the Company from April

1991 until September 1997. Partner with Whitman Breed Abbott & Morgan LLP (New
York, New York) where Mr. Polk has practiced law with that firm and its
predecessor, Whitman & Ransom, from August 1976 to the present.

Mr. Epstein has been a director of the Company and member of the
Compensation Committee of the Board of Directors since June 1992. Member and
Chairman of the Audit Committee of the Board of Directors of the Company since
September 1997. Director of HBC since July 1992. Managing Director of Cheval
Acceptances, a mortgage finance company based in London, England since January
1997. Partner with Moore Stephens, an international accounting firm, from 1974
to December 1996 (senior partner beginning 1989 and the managing partner of
Moore Stephens, New York from 1993 until 1995).

Mr. Taber has been a director of the Company since July 1992. Member of
the Executive Committee of the Board of Directors from October 1992 to June
1997. Consultant to the Company from July 1, 1997 to the present. Consultant to
The Joseph Company from September 1997 to the present. President and Chief
Executive Officer and a director of HBC from July 1992 to June 1997.

Mr. Vidergauz is currently a managing director at the Los Angeles
office of ING Barings, a diversified financial services institution
headquartered in the Netherlands, and is head of their Corporate Finance
Advisory Group in North America. Prior to joining ING Barings in April 1995, Mr.
Vidergauz was a managing director at Wedbush Morgan Securities, an investment
banking firm in Los Angeles, from 1991 to 1995. Prior to joining Wedbush, Mr.
Vidergauz was a corporate finance attorney in the Los Angeles office of
O'Melveny & Meyers.

Security Ownership of Management

The following table sets forth information as to the beneficial ownership of
shares of Common Stock as at May 18, 1998 held by persons who are directors of
the Company naming them, and as to directors and officers of the Company as a
group, without naming them.

Name of Amount and Nature Percent
Beneficial Owner of Beneficial Owner of Class
Rodney C. Sacks 4,021,157 (1) 42.3%

Hilton H. Schlosberg 3,971,157 (2) 41.9%

Harold C. Taber, Jr. 174,581.7(3) 1.9%

Benjamin M. Polk 32,000 (4) *%

Norman C. Epstein 27,000 (5) *%

Officers and Directors as a group (5 members:
4,679,739 shares or 46.9% in aggregate)6
- -------------
*Less than 1%

THE BOARD OF DIRECTORS URGES STOCKHOLDERS TO VOTE "FOR" EACH OF THE
NOMINEES FOR DIRECTOR SET FORTH ABOVE.

1 Includes 87,500 shares of Common Stock owned by Mr. Sacks. Also
includes 714,490 shares beneficially held by Brandon No. 1 because Mr.
Sacks is one of Brandon No. 1's general partners and 2,831,667 shares
beneficially held by Brandon No. 2 because Mr. Sacks is one of Brandon
No. 2's general partners. Also includes options to purchase 200,000
shares of Common Stock exercisable at $1.75 per share granted pursuant
to a Stock Option Agreement dated June 15, 1992 between the Company and
Mr. Sacks; options to purchase 150,000 shares of Common Stock
exercisable at $1.25 per share granted pursuant to a Stock Option
Agreement dated July 3, 1995 between the Company and Mr. Sacks; and
options to purchase 37,500 shares of Common Stock exercisable at $1.59
per share, out of a total of 75,000 shares, granted pursuant to a Stock
Option Agreement dated January 30, 1998 between the Company and Mr.
Sacks.

Mr. Sacks disclaims beneficial ownership of all shares deemed
beneficially owned by him hereunder except (i) 87,500 shares of Common
Stock, (ii) the 387,500 shares presently issuable under separate Stock
Option Agreements dated June 15, 1992, July 3, 1995 and January 30,
1998 between the Company and Mr. Sacks and (iii) his proportionate
interest as a shareholder in the following shares beneficially owned by
Hazelwood Investments Limited, a company controlled by Mr. Sacks and
his family ("Hazelwood"): (a) the 247,911 shares held by Brandon No. 1
allocable to Hazelwood's limited partnership interest in Brandon No. 1
and (b) the 250,000 shares held by Brandon No. 2 allocable to
Hazelwood's limited partnership interest in Brandon No. 2.

2 Includes 87,500 shares of Common Stock owned by Mr. Schlosberg. Also
includes 714,490 shares beneficially held by Brandon No. 1 because Mr.
Schlosberg is one of Brandon No. 1's general partners and 2,831,667
shares beneficially held by Brandon No. 2 because Mr. Schlosberg is one
of Brandon No. 2's general partners. Also includes options to purchase
150,000 shares of Common Stock exercisable at $1.75 per share granted
pursuant to a Stock Option Agreement dated June 15, 1992 between the
Company and Mr. Schlosberg; options to purchase 150,000 shares of
Common Stock exercisable at $1.25 per share granted pursuant to a Stock
Option Agreement dated July 3, 1995 between the Company and Mr.
Schlosberg ; and options to purchase 37,500 shares of Common Stock
exercisable at $1.59 per share, out of a total of 75,000 shares,
granted pursuant to a Stock Option Agreement dated January 30, 1998
between the Company and Mr. Schlosberg.

Mr. Schlosberg disclaims beneficial ownership of all shares deemed
beneficially owned by him hereunder except (i) 87,500 shares of Common
Stock, (ii) the 337,500 shares presently issuable under separate Stock
Option Agreements dated June 15, 1992, July 3, 1995 and January 30,
1998 between the Company and Mr. Schlosberg and (iii) his proportionate
interest as a shareholder in the following shares beneficially owned by
Brandon Securities Limited, a company controlled by Mr. Schlosberg and
his family: (a) the 247,911 shares held by Brandon No. 1 allocable to
Brandon Securities Limited's limited partnership interest in Brandon
No. 1 and (b) the 250,000 shares held by Brandon No. 2 allocable to
Brandon Securities Limited's limited partnership interest in Brandon
No. 2.

3 Includes 74,581.7 shares of Common Stock owned by Mr. Taber. Also
includes presently exercisable options to purchase 100,000 shares of
Common Stock at $1.38 per share pursuant to a Stock Option Agreement
dated as of June 20, 1997 between the Company and Mr. Taber.

4 Includes 20,000 shares of Common Stock jointly owned by Mr. Polk and
his wife. Also includes presently exercisable options to purchase
12,000 shares of Common Stock at $1.38 per share pursuant to an Option
Agreement dated as of June 30, 1995 between the Company and Mr. Polk
granted pursuant to the Directors Plan.

5 Includes 15,000 shares of Common Stock registered in the name of
Optimal Hedge Limited, a nominee for Mr. Epstein. Also includes
presently exercisable options to purchase 12,000 shares of Common Stock
at $1.38 per share pursuant to an Option Agreement between the Company
and Mr. Epstein dated as of June 30, 1995 granted pursuant to the
Directors Plan.

6 Shares are held indirectly to the extent indicated.

Change of Control

There are no arrangements known to the Company, the operation of which may at a
subsequent date, result in a change of control of the Company.

PROPOSAL TWO
RATIFICATION OF APPOINTMENT OF INDEPENDENT AUDITORS

The Board of Directors has selected Deloitte & Touche, independent
auditors, to audit the financial statements of the Company for the year ending
December 31, 1998. In the event of a negative vote on such ratification, the
Board of Directors will reconsider its selection.

Representatives of Deloitte are expected to be present at the meeting with
the opportunity to make a statement if they desire to do so, and are expected to
be available to respond to appropriate questions from stockholders.

THE BOARD OF DIRECTORS RECOMMENDS THAT STOCKHOLDERS VOTE "FOR" RATIFICATION
OF DELOITTE & TOUCHE AS THE COMPANY'S INDEPENDENT AUDITORS.

MANAGEMENT

Board Meetings and Committees

The Board of Directors of the Company held two meetings during the period
January 1, 1997 to December 31, 1997. Each of the then incumbent directors
attended such meetings.

In April 1991, the Board of Directors established a Compensation Committee
consisting of non-employee directors to administer the Company's Stock Option
Plan ("the Plan"). Following the resignation of Benjamin M. Polk in September
1997, the Compensation Committee presently has one member, Norman C. Epstein.
The Compensation Committee did not hold any meetings during the year ended
December 31, 1997. Awards granted to date by the Committee have been authorized
by written consent.

In October 1992, the Board of Directors established an Executive Committee
comprised of Rodney C. Sacks, Hilton H. Schlosberg and Harold C. Taber, Jr.
Following the resignation of Mr. Taber in June 1997, the Executive Committee
presently has two members. The Executive Committee did not hold any meetings
during the year ended December 31, 1997. Decisions made by the Executive
Committee during the year ended December 31, 1997 were authorized by written
consent.

On September 10, 1997, the Board of Directors established an Audit
Committee consisting of Hilton H. Schlosberg and two independent directors,
Norman C. Epstein (Chairman) and Benjamin M. Polk. The Audit Committee did not
hold any meetings during the year ended December 31, 1997.

Employment Agreements

The Company entered into an employment agreement dated as of January 1,
1994 with Rodney C. Sacks pursuant to which Mr. Sacks renders services to the
Company as its Chairman and Chief Executive Officer for an annual base salary of
$170,000, subject to adjustments annually, plus an annual bonus in an amount
determined at the discretion of the Board of Directors and certain fringe
benefits for the period commending January 1, 1994 and ending

December 31, 1998. For 1994, 1995, 1996 and 1997, Mr. Sacks agreed to a
temporary reduction of his annual base salary to $160,000, $150,000, $135,000
and $160,000, respectively.

The Company also entered into an employment agreement dated as of
January 1, 1994, with Hilton H. Schlosberg pursuant to which Mr. Schlosberg
renders services to the Company as its Vice Chairman, President and Chief
Financial Officer, for an annual base salary of $170,000 starting when he
commenced full-time employment, subject to adjustment annually, plus an annual
bonus in an amount to be determined by the Board of Directors and certain fringe
benefits for the period commencing January 1, 1994 and ending December 31, 1998.
From commencement of full-time employment during July 1995, Mr. Schlosberg
agreed to a temporary reduction of his annual base salary to $150,000. For 1996
and 1997, Mr. Schlosberg agreed to a temporary reduction of his annual base
salary to $127,500 and $158,030, respectively.

Effective June 30, 1997, Mr. Taber elected to retire and terminated his
employment agreement with HBC and entered into a Severance and Consulting
Agreement with the Company and HBC (the "Consulting Agreement") pursuant to
which, among other matters, HBC agreed to retain Mr. Taber as a consultant for a
period of two years at a fixed monthly fee of $5,000 and Mr. Taber's Stock
Option Agreement with the Company dated as of June 30, 1995 was terminated and
replaced with a new Stock Option Agreement with the Company dated as of June 20,
1997 (the "Replacement Stock Option Agreement"). Under the terms of the
Replacement Stock Option Agreement, Mr. Taber was granted options to purchase
100,000 shares of common stock exercisable until June 30, 1999 at $1.38 per
share. Mr. Taber remains a director of the Company. In addition, Mr. Taber
agreed to repay amounts owed by him to HBC under a certain promissory note by
offsetting amounts owed under the note against accrued and unpaid base pay
payable under Mr. Taber's employment agreement and amounts payable under the
Consulting Agreement. See "Certain Relationships and Related Transactions"
below.

The preceding descriptions of the employment agreements for Messrs.
Sacks and Schlosberg and the Consulting Agreement and Replacement Stock Option
Agreement with Mr. Taber are qualified in their entirety by reference to such
agreements which have previously been filed or incorporated by reference as
exhibits to the Company's annual report on Form 10-K for the year ended December
31, 1993 and the Company's quarterly report on Form 10-Q for the period ended
September 30, 1997.

Executive Compensation

The following tables set forth for the fiscal year ended December 31, 1997,
certain information regarding the total remuneration paid and grants of
options/SARs made to the chief executive officer and each of the four most
highly compensated executive officers of the Company and its subsidiaries and
who received total cash compensation in excess of $100,000 during the period.
These amounts reflect total cash compensation earned by these individuals from
the Company and its subsidiaries during the fiscal years December 31, 1995
through 1997.

SUMMARY COMPENSATION TABLE

Long-Term Compensation
Annual Compensation (1) Awards(3) Payouts(4)
- ---------------------------------------- ---------------------------------------------- ------------------- -------------------

Other Securities
Annual Underlying All Other
Name and Principal Salary Bonus(2) Compensation ($) Options/SARs (#) Compensation ($)(5)
Positions Year ($) ($)
- ---------------------------- ----------- -------------- ------------ ------------------ ------------------- -------------------
Rodney C. Sacks 1997 160,000 12,302 -- --
Chairman, CEO 1996 135,000 10,293 -- --
and Director 1995 150,000 9,665 150,000 --

- ---------------------------- ----------- -------------- ------------ ------------------ ------------------- -------------------
Hilton H. Schlosberg 1997 158,030 5,572 -- --
Vice-Chairman, CFO 1996 127,500 5,358 -- --
President, Secretary and 1995 82,500 2,594 150,000 --
Director

- ---------------------------- ----------- -------------- ------------ ------------------ ------------------- -------------------
Harold C. Taber, Jr. 1997 112,104 5,200 34,200 100,000 1,325
Director 1996 165,000 19,299 -- 4,864
1995 200,000 18,668 -- 4,194

- ---------------------------- ----------- -------------- ------------ ------------------ ------------------- -------------------
Mark J. Hall 1997 116,250 40,000 6,327 120,000 --
Sr. Vice President
Distributor Division

- ---------------------------- ----------- -------------- ------------ ------------------ ------------------- -------------------
Kirk S. Blower 1997 102,850 10,000 7,468 -- --
Sr. Vice President 1996 98,351 12,119 -- --
Juice Division 1995 98,360 7,589 84,000 --
- ---------------------------- ----------- -------------- ------------ ------------------ ------------------- -------------------

1 SALARY - Pursuant to his employment agreement, Mr. Sacks is entitled to an
annual base salary of $170,000. For 1997, Mr. Sacks agreed to a temporary
reduction of his annual base salary to $160,000. For 1996, Mr. Sacks agreed to a
temporary reduction of his annual base salary to $135,000. For 1995, Mr. Sacks
agreed to a temporary reduction of his annual base salary to $150,000.

Pursuant to his employment agreement, Mr. Schlosberg is entitled to an
annual base salary of $170,000 starting when he commenced full-time employment,
during July 1995. For 1997, Mr. Schlosberg agreed to a temporary reduction of
his annual base salary to $158,030. For 1996, Mr. Schlosberg agreed to a
temporary reduction of his annual base salary to $127,500. For 1995, Mr.
Schlosberg agreed to a temporary reduction of his annual base salary to
$150,000.

OTHER ANNUAL COMPENSATION - The cash value of perquisites of the named persons
did not total $50,000 or 10% of payments of salary and bonus, except for Mr.
Taber for 1996. Mr. Taber's perquisites include $11,606 for automobile related
expenses, $3,934 for health insurance covering dependents and $3,759 for
disability insurance during 1996.

2 BONUS - Payments made in 1998 for bonus accrued in 1997.
3 RESTRICTED STOCK AWARDS - The Company does not have a plan for restricted
stock awards.
4 LTIP PAYOUTS - None paid. No plan in place.
5 ALL OTHER COMPENSATION - Includes amounts paid by the Company for premiums on
a life insurance policy insuring Mr.Taber.

OPTION/SAR EXERCISES AND FY-END VALUE TABLE (1)

Year-end Value of
In-the-money
Underlying Unexercised Unexercised
Options/SARs Options/SARs
(# of shares) Exercisable/
Name Exercisable/Unexercisable Unexercisable
- ------------------------------ ------------------------- -----------------

Rodney C. Sacks 350,000/0 (2) $96,875/$0

Hilton H. Schlosberg 300,000/0 (3) $93,750/$0

Harold C. Taber, Jr. 100,000/0 (4) $43,250/$0

Mark J. Hall 0/120,000 (5) $0/$90,300

Kirk S. Blower 84,000/0 (6) $36,330/$0

OPTION/SAR GRANTS FOR THE YEAR ENDED DECEMBER 31, 1997

Potential Realizable
Value at Assumed Annual
Rates of Stock Price
Individual Grants Appreciate for Option Term
- --------------------------------------------------------------------------------------------------------------------
Percent of
Number of Total
Securities Options/SAR
underlying Granted to
option/SARs Employees in Exercise Expiration
Name Granted (#) 1997 Base Price Date 5% 10%
- ------------------------- ---------------- ----------------- ------------- ------------- ------------ --------------

Harold C. Taber, Jr. 100,000 21.25% $1.38 6/30/99 -- --

Mark J. Hall 120,000 25.50% $1.06 2/10/03 -- --

1 There were no shares acquired upon exercise by any reporting executive officer
in 1997.

2 Includes options to purchase 200,000 shares of Common Stock exercisable at
$1.75 per share granted pursuant to a Stock Option Agreement dated June 15, 1992
between the Company and Mr. Sacks and options to purchase 150,000 shares of
Common Stock exercisable at $1.25 per share granted pursuant to a Stock Option
Agreement dated July 3, 1995 between the Company and Mr. Sacks.

3 Includes options to purchase 150,000 shares of Common Stock exercisable at
$1.75 per share granted pursuant to a Stock Option Agreement dated June 15, 1992
between the Company and Mr. Schlosberg and options to purchase 150,000 shares of
Common Stock exercisable at $1.25 per share granted pursuant to a Stock Option
Agreement dated July 3, 1995 between the Company and Mr. Schlosberg.

4 Includes options to purchase 100,000 shares of Common Stock exercisable at
$1.38 per share granted pursuant to a Stock Option Agreement dated June 20, 1997
between the Company and Mr. Taber.

5 Includes options to purchase 120,000 share of Common Stock at $1.00 per share,
of which none are exercisable at December 31, 1997, granted pursuant to a Stock
Option Agreement dated February 10, 1997 between the Company and Mr. Hall.

6 Includes options to purchase 84,000 share of Common Stock exercisable at $1.38
per share granted pursuant to a Stock Option Agreement dated June 30, 1995
between the Company and Mr. Blower.

Performance Graph

The following graph shows a five-year comparison of cumulative total returns.(1)

[GRAPH OMITTED]

TOTAL SHAREHOLDER RETURNS

ANNUAL RETURN PERCENTAGE
Years Ending

COMPANY NAME/INDEX DEC93 DEC94 DEC95 DEC96 DEC97
- ------------------- ------ ----- ----- ----- -----
HANSEN NATURAL CORP (40.84) (28.57) (63.36) 54.59 70.62
S & P SMALLCAP 600 INDEX 18.79 ( 4.77) 29.96 21.32 25.58
PEER GROUP 63.07 (55.14) (25.32) 52.09 33.97

INDEXED RETURNS
Years Ending

Base
Period
COMPANY NAME/INDEX DEC92 DEC93 DEC94 DEC95 DEC96 DEC97
- ------------------ ----- ----- ----- ----- ----- -----
HANSEN NATURAL CORP 100 59.16 42.26 15.48 23.94 40.84
S & P SMALLCAP 600 INDEX 100 118.79 113.12 147.01 178.35 223.98
PEER GROUP 100 163.07 73.15 54.63 83.08 111.31

1 Annual return assumes reinvestment of dividends. Cumulative total return
assumes an initial investment of $100 on December 31, 1992. The Company's
self-selected peer group is comprised of Atlantic Premium Brands, Ltd. (which
began trading in November 1993); Great Pines Water, Inc. (which began trading in
August 1993); Bev-Tyme, Inc. (formerly New Day Beverage, Inc.)(which began
trading in February 1993); Saratoga Beverage Group (which began trading in June
1993); and Cott Corporation (which began trading in June 1992). National
Beverage Corporation, Cable Car Beverage Corporation, Clearly Canadian Beverage
Company, Triarc Companies and Northland Cranberries, which are also members of
the peer group, traded during the entire five-year period.

Compensation of Directors

The Company's current policy is to pay outside directors (non-executive
officers) who are not contractually entitled to be nominated to serve as
directors, annual fees of $6,000 plus $500 for each meeting attended of the
Board of Directors or any committee thereof. Benjamin Polk and Norman Epstein
each earned directors fees of $7,000 for the one-year period ended December 31,
1997. See "Certain Relationships And Related Transactions" below for description
of contractual obligations to nominate certain outside directors. Under the
terms of his Consulting Agreement, Harold C. Taber, Jr. will not receive any
additional compensation for serving as a director of the Company.

Company Stock Option Plan

Pursuant to the Plan, Messrs. Sacks and Schlosberg have been granted
options to purchase 200,000 and 150,000 shares of Common Stock, respectively,
pursuant to individual stock option agreements each dated June 15, 1992
exercisable for a ten-year period at an exercise price of $1.75 per share.

In addition, pursuant to the Plan, Messrs. Sacks and Schlosberg have each
been granted options to purchase 150,000 shares of Common Stock, pursuant to
individual stock option agreements each dated July 3, 1995 exercisable for a
ten-year period at an exercise price of $1.25 per share.

In addition, pursuant to the Plan, Messrs. Sacks and Schlosberg have each
been granted options to purchase 75,000 shares of Common Stock, each of which
vest in increments of 37,500 on January 30, 1998 and the balance of 37,500 on
January 30, 1999, pursuant to individual stock option agreements each dated
January 30, 1998 exercisable for a ten-year period at an exercise price of $1.59
per share.

Outside Directors Stock Option Plan

Messrs. Polk and Epstein have each been granted options to purchase 12,000
shares of common stock, under an option plan that the Company has for its
outside directors (the "Directors Plan"), pursuant to individual stock option
agreements, each dated as of June 30, 1995, exercisable for a ten-year period at
an exercise price of $1.38 per share.

Other Option Grants

As discussed above, effective June 20, 1997, Taber's existing stock option
agreement with the Company was cancelled and Taber was granted options to
purchase 100,000 shares of Common Stock exercisable until June 30, 1999 at $1.38
per share, pursuant to the Replacement Stock Option Agreement. These options
were not granted under the Plan or the Directors Plan.

28,000 options have been exercised in 1998 through May 18, 1998.

Certain Relationships and Related Transactions

The description of the agreements and relationships set forth below is
qualified by reference to the specific terms of such agreements and the
description of such relationships set forth in reports and registration
statements and exhibits thereto filed or to be filed by the Company with the SEC
under the 34 Act and the Securities Act of 1933, including any post-effective
amendments to the Company's registration statement on Form S-3 (No. 33-35796)
and on Form S-8 (No. 333-41333). Copies of any such reports and registration
statement or exhibits thereto will be provided upon written request directed to
the Chairman, Hansen Natural Corporation, 2380 Railroad Street, Suite 101,
Corona, California 91720 and payment of a fee in the amount of the Company's
reasonable expenses in furnishing such documents.

Pursuant to the terms of a certain Assignment Agreement dated July 27, 1992
between Hansen Juices, Inc., now known as the Fresh Juice Company of California,
Inc. ("FJC") and Hansen, the Company has agreed to nominate and solicit proxies
for the election to the Company's Board of Directors of one of the trustees
designated by the trustees of a certain trust (the "Trust") formed pursuant to
an Agreement of Trust dated July 27, 1992 for so long as the Trust shall be in
existence for the benefit of Hansen and FJC. The initial designee of the Trust
nominated to the Board was Anthony F. Kane who resigned from the Board on June
21, 1993 due to personal time constraints. No other designee has been nominated
by the Trust.

Rodney C. Sacks is currently acting as the sole trustee of the Trust, as
FJC has failed to designate any person to act as Trustee. The Company and HBC
have agreed to indemnify Mr. Sacks and hold him harmless from any claims, loss,
liability or expense arising out of his acting as Trustee.

Harold C. Taber, Jr., who is a director of the Company and a consultant to
HBC, is indebted to the Company in the amount of $47,415 as of May 18, 1998.

Benjamin M. Polk is a partner of Whitman Breed Abbott & Morgan, a law firm
retained by the Company since 1992 and in the current fiscal year.

OTHER MATTERS

The Company knows of no other matters to be submitted to the meeting. If
any other matters properly come before the meeting, it is the intention of the
persons named in the enclosed proxy to vote the shares they represent as the
Board of Directors may recommend.

It is important that your shares be represented at the meeting, regardless
of the number of shares which you hold. You are, therefore, urged to execute and
return, at your earliest convenience, the accompanying proxy card in the
stamped, self-addressed envelope which has been enclosed.

BY ORDER OF THE BOARD OF DIRECTORS

Dated: May 21, 1998

PROXY SOLICITED BY THE BOARD OF DIRECTORS OF
HANSEN NATURAL CORPORATION
FOR THE ANNUAL MEETING OF STOCKHOLDERS
TO BE HELD ON JUNE 18, 1998

The undersigned hereby appoints Rodney C. Sacks and Hilton H. Schlosberg,
or either of them, with full power of substitution as proxyholders to represent
and to vote, as designated on the reverse hereof, the common stock of the
undersigned at the Annual Meeting of Stockholders of the Company to be held on
June 18, 1998, and any adjournment thereof.

(Continued and to be signed on reverse side)

/X/ Please mark your
votes as in this
example.

The Board of Directors Recommends a Vote "For" All Proposals.

WITHHOLD
FOR all nominees AUTHORITY
below at right to vote for all nominees
(except as listed at right
instructed below)
/ / / /

1. To elect six
Directors

Nominees: Rodney C. Sacks
Hilton H. Schlosberg
Benjamin M. Polk
Norman C. Epstein
Harold C. Taber, Jr.
Mark S. Vidergauz

INSTRUCTION: To withhold authority to vote for any
individual nominee, strike through the name of the
nominee(s) for whom authority is withheld.

FOR AGAINST ABSTAIN
2.To ratify the appointment of Deloitte &
Touche as independent auditors. / / / / / /

The shares represented in this proxy card will be voted as directed above.
IF NO DIRECTION IS GIVEN AND THE PROXY CARD IS VALIDLY EXECUTED,
THE SHARES WILL BE VOTED FOR ALL LISTED PROPOSALS, IN THEIR
DISCRETION, THE PROXYHOLDERS ARE AUTHORIZED TO VOTE UPON SUCH
OTHER BUSINESS AS MAY PROPERLY COME BEFORE THE MEETING.

PLEASE MARK, SIGN, DATE AND RETURN IMMEDIATELY.

SIGNATURE _________________________ DATE __________________
TITLE

Important: Sign exactly as your name appears above hereof. Give full title
of executor, administrator, trustee, guardian, etc. Joint owners should each
sign personally.