<ARTICLE>                     5
<LEGEND>
THIS  SCHEDULE  CONTAINS  SUMMARY  FINANCIAL   INFORMATION  EXTRACTED  FROM  THE
CONSOLIDATED  BALANCE SHEETS AND CONSOLIDATED  STATEMENTS OF OPERATIONS FOUND ON
PAGES 3 AND 4 OF THE COMPANY'S FORM 10-Q FOR THE  YEAR-TO-DATE  AND IS QUALIFIED
IN ITS ENTIRETY TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<CIK>                                        0000865752                   
<NAME>                      HANSEN NATURAL CORPORATION
       
                                          
<PERIOD-TYPE>                                3-MOS 
<FISCAL-YEAR-END>                              DEC-31-1998
<PERIOD-START>                                 JUL-01-1998
<PERIOD-END>                                   SEP-30-1998
<CASH>                                           4,284,121
<SECURITIES>                                             0
<RECEIVABLES>                                    4,752,110
<ALLOWANCES>                                     2,248,238
<INVENTORY>                                      4,207,624
<CURRENT-ASSETS>                                11,521,803
<PP&E>                                           1,397,532  
<DEPRECIATION>                                     788,993
<TOTAL-ASSETS>                                  22,434,419
<CURRENT-LIABILITIES>                            7,546,465
<BONDS>                                                  0
<PREFERRED-MANDATORY>                                    0
<PREFERRED>                                              0   
<COMMON>                                            49,545
<OTHER-SE>                                      12,881,023
<TOTAL-LIABILITY-AND-EQUITY>                    22,434,119
<SALES>                                         41,804,753
<TOTAL-REVENUES>                                41,804,753
<CGS>                                           21,326,455
<TOTAL-COSTS>                                   21,326,455
<OTHER-EXPENSES>                                15,818,623
<LOSS-PROVISION>                                         0
<INTEREST-EXPENSE>                                 262,297
<INCOME-PRETAX>                                  4,397,378
<INCOME-TAX>                                     1,544,123
<INCOME-CONTINUING>                              2,853,255
<DISCONTINUED>                                           0
<EXTRAORDINARY>                                          0
<CHANGES>                                                0
<NET-INCOME>                                     2,853,255
<EPS-PRIMARY>                                          .31
<EPS-DILUTED>                                          .28