Filed Pursuant To Rule 424(b)(2) Registration No. 333-8963 DATED February 6, 1997 PROSPECTUS CONTINENTAL AMERICAN TRANSPORTATION, INC. 2,068,441 Common Shares Issuable upon exercise of 13 Common Stock Purchase Warrants 300,000 Common Shares Issuable upon the conversion of 400,000 10% Convertible Preferred Shares 750,000 Common Shares SEE "RISK FACTORS" BEGINNING ON PAGE 10 FOR A DISCUSSION OF CERTAIN FACTORS THAT SHOULD BE CONSIDERED BY PROSPECTIVE INVESTORS. THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS THE SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION PASSED UPON THE ACCURACY OR ADEQUACY OF THIS PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE. This Prospectus relates to the issuance and the offer and sale by certain of the securityholders of Continental American Transportation, Inc., a Colorado Corporation (the "Company" and the "Selling Securityholders", respectively) of (a) up to 2,068,441 shares of common stock, no par value, (the "Common Shares") of the Company issuable upon the exercise of thirteen (13) non-redeemable common stock purchase warrants (the "Warrants"), (b) up to 300,000 Common Shares issuable upon the conversion of 400,000 10% Convertible Preferred Shares, $1.00 par value per share, of the Company (the "Convertible Shares"), and (c) 750,000 Common Shares held of record by certain Selling Securityholders, all of whom are named in the "Selling Securityholders and Relationship between the Company and the Selling Securityholders" section of this Prospectus. The Warrants are exercisable from time to time, in whole or in part, at any time during certain periods from June 28, 1996, through December 10, 1996, their respective grant dates, and terminating twelve (12) months following the filing date of Post-Effective Amendment No. 1 to the Registration Statement of which this Prospectus is a part with respect to 11 of the Warrants; from November 28, 1996 through the last day of the thirty-six (36) month period beginning on the date of the filing of Post-Effective Amendment No. 1 to the Registration Statement with respect to one (1) Warrant, and; the exerciseability of one (1) Warrant is conditional and subject to certain requirements. The Warrants entitle their holders to purchase between fifteen thousand (15,000) and six hundred thousand (600,000) Common Shares for prices between $.25 and $7.50 per share. The Convertible Shares entitle their holder to convert such shares into Common Shares of the Company based upon a conversion rate equal to the ratio of $1.00 (the par value of a Convertible Share) to the amount represented by seventy-five (75%) percent of the average closing bid price of the Company's Common Shares for any two consecutive trading days immediately prior to conversion. The conversions of the 200,000 Convertible Shares previously sold may commence on December 5, 1996, and are convertible in tranches of 25,000 shares, with an aggreggate conversion limitation of 50,000 Convertible Shares per week. The Common Shares are quoted on the Electronic Bulletin Board of the National Association of Securities Dealers, Inc. under the symbol "COAW". On February 4, 1997 the closing bid quotation price of the Common Shares was $1.287. The Selling Securityholders directly, through agents designated from time to time or through dealers or underwriters also to be designated, may sell the securities offered for sale by the Selling Securityholders pursuant to this Prospectus (all such securities being referred to herein as the "Securities") from time to time on terms to be determined at the time of sale. To the extent required, the specific Securities to be sold, the purchase price, the public offering price, the names of any such agents, dealers or underwriters and any applicable commissions or discounts with respect to a particular offer will be set forth in an accompanying Prospectus supplement. The distribution of the Securities of the Selling Securityholders may be effected in one or more transactions that may take place on the over-the-counter market, including ordinary broker's transactions, privately negotiated transactions or through sales to one or more dealers for resale of such securities as principals, at market prices prevailing at the time of sale, at prices related to such prevailing market prices or at negotiated prices. Usual and customary or specifically negotiated brokerage fees, commissions or discounts may be paid by the Selling Securityholders in connection with such sales. The Selling Securityholders and any broker-dealers, agents or underwriters that participate with the Selling Securityholders in the distribution of the Securities may be deemed to be "Underwriters" within the meaning of the Securities Act of 1933, as amended (the "Act"), and any commissions received by them and any profit on the resale of the Securities purchased by them may be deemed to be underwriting commissions or discounts under the Act. See "Plan of Distribution" for certain indemnification arrangements. The purchase of the securities offered by this prospectus involves a substantial degree of risk. Prospective investors should carefully consider the factors set forth under "Risk Factors." 2 THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION, NOR HAS THE COMMISSION OR ANY STATE SECURITIES COMMISSION PASSED UPON THE ACCURACY OR ADEQUACY OF THIS PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE. The date of this Prospectus is February 6, 1997 3 AVAILABLE INFORMATION The Company has filed its Registration Statement on Form S-3 (together with all amendments thereto referred to as the "Registration Statement") under the Act, with the Securities and Exchange Commission (the "Commission") covering the Common Shares issuable upon the exercise of the Warrants and certain Common Shares held of record by certain named Selling Securityholders. This Prospectus does not contain all the information set forth or incorporated by reference in the Registration Statement and the exhibits and schedules relating thereto, certain portions of which have been omitted as permitted by the rules and regulations of the Commission. For further information with respect to the Company and the Securities offered by this Prospectus, reference is made to the Registration Statement and the exhibits and schedules thereto which are on file at the offices of the Commission and may be obtained upon payment of the fee prescribed by the Commission, or may be examined without charge at the offices of the Commission. Statements contained in this Prospectus or in any document incorporated by reference in this Prospectus as to the contents of any contract or other documents referred to are not necessarily complete, and in each instance reference is made to the copy of such contract or other document filed as an exhibit to the Registration Statement or such other document, each such statement being qualified in all respects by such reference. The Company is subject to the informational requirements of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), and in accordance therewith files periodic reports, proxy statements and other information with the Commission. The Registration Statement, as well as such periodic reports, proxy statements and other information, can be inspected and copied at the public reference facilities maintained by the commission at Room 1024, 450 Fifth Street, N.W., Washington, D.C. 20549; Suite 1400, Northwest Atrium Center, 500 West Madison Street, Chicago, Illinois 60661; and 7 World Trade Center, New York, New York 10048. Copies of such material can also be obtained from the Public Reference Section of the Commission at 450 Fifth Street, N.W., Washington, D.C. 20549, at prescribed rates. INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE The following documents filed with the Commission (File No. 0-18729) pursuant to the Exchange Act are incorporated herein by reference: 1. The Company's Annual Report on Form 10-KSB for the fiscal year ended June 30, 1996, as amended by the Company's Form 10-KSB/A and Form 10-KSB/A-2; 2. The Company's Quarterly Report on Form 10-QSB for the fiscal quarter ended September 30, 1996, as amended by the 4 Company's Form 10-QSB/A; 3. The Company's Form 8-K filed with the Securities and Exchange Commission via EDGAR on November 19, 1996, concerning the commencement of a lawsuit against a former Company shareholder; 4. The Company's Form 8-K filed with the Securities and Exchange Commission via EDGAR on December 30, 1996, concerning the Company's accounts receivable lender terminating its contract with the Company's wholly owned subsidiary, Carpet Transport, Inc.; and 5. The description of Common Stock contained in the Company's Form 10 Registration Statement, filed with the Commission on August 1, 1990. All documents subsequently filed by the Company pursuant to Section 13(a), 13(c), 14 or 15(d) of the Exchange Act prior to the termination of this offering shall be deemed to be incorporated by reference in this Prospectus and to be a part of this Prospectus from the date of filing thereof. Any statement contained in a document incorporated by reference herein shall be deemed to be modified or superseded for purposes of this Prospectus to the extent that a statement contained herein or in any other subsequently filed document which also is or is deemed to be incorporated by reference herein modifies or supersedes such statement. Any such statement so modified or superseded shall not be deemed, except as so modified or superseded, to constitute a part of this Prospectus. The Company will provide without charge to each person to whom a copy of this Prospectus is delivered, upon the written or verbal request of any such person, a copy of any or all of the documents which have been incorporated herein by reference, other than exhibits to such documents (unless such exhibits are specifically incorporated by reference into such documents). Requests for such documents should be directed to Continental American Transportation, Inc., 495 Lovers Lane Road, Calhoun, Georgia 30701, Attention: Secretary, Telephone (706)629-8682. This Prospectus relates to the offer and sale by the Selling Securityholders of up to 2,068,441 Common Shares issuable upon the exercise of the 13 Warrants, up to 300,000 Common Shares issuable upon the conversion of the 400,000 Convertible Shares and 750,000 Common Shares held of record by certain of the Selling Securityholders. Unless otherwise indicated, no effect is given in this Prospectus to the exercise of stock options to purchase any Common Shares reserved for issuance under the Company's Stock Option Plan; (the "Options"). See "Risk Factors-Outstanding Options." 5 The Company will furnish to holders of its Common Shares annual reports containing audited financial statements. The Company may also distribute quarterly reports containing unaudited financial information for the first three quarters of each fiscal year 6 PROSPECTUS SUMMARY The following summary is qualified in its entirety by the more detailed information and the financial statements which have been incorporated by reference in this Prospectus. As used in this Prospectus, the "Company" refers to Continental American Transportation, Inc. THE COMPANY The Company and its subsidiaries are principally engaged in the business of operating a full, non-union full and less than truckload carrier fleet and freight brokerage and logistics businesses throughout the Continental United States. Since its acquisition of Carpet Transport, Inc., effective February 29, 1996, the Company's primary business is focused on serving the transportation and distribution needs of the carpet manufacturing industry located in the southeastern corridor of the United States. The Company utilizes approximately 733 tractors, 1,381 trailers and 264 refrigerated trailers in its transportation business. In addition, the Company maintains 18 truck terminals throughout the Country to facilitate distribution of customer shipments and to provide regional maintenance service for its revenue equipment. The terminals located in Baton Rouge, Louisiana, Orlando and Tampa, Florida are Company-owned while it leases the other 15 terminals. The Company has approximately 1,035 employees, of which 725 are drivers; 42 are in the maintenance department(s); and 268 are in the Company's management and administration. Most of the Company's personnel work at its corporate headquarters and main operating facility located in Calhoun, Georgia (the "Calhoun Operations Center") which is situated 70 miles north of the City of Atlanta. Owned by the Company, the Calhoun Operations Center provides an aggregate 122 loading bays and includes separate facilities for tractor, trailer and tire maintenance; two office buildings house the Company's management, dispatch and clerical personnel and other structures provide designated areas for driver recruitment and training, doctor's offices and security. The Company, through its subsidiary, Chase Brokerage, Inc., also operates a nationwide freight brokerage business located in its Company-rented Palatka, Florida facility. The Company is a Colorado corporation organized in 1983 under the predecessor name MAS Ventures, ltd. The Company's principal executive office is located at 495 Lovers Lane Road, Calhoun, Georgia 30701, telephone number, (706)629-8682. 7 The Offering Securities Offered Hereby.......... 2,068,441 Common Shares issuable upon the exercise of 13 Warrants. Each Warrant is exercisable from time to time and in whole or in part to purchase between 15,000 and 600,000 Common Shares at prices ranging from $.25 to $7.50 per share at any time, with respect to 11 of the Warrants, during the periods from their respective dates of grant, and terminating twelve (12) months following the filing of Post-Effective Amendment No. 1 to the Registration Statement of which this Prospectus forms a part; from November 28, 1996 through the last day of the thirty-six (36) month period following the filing of Post-Effective Amendment No. 1 to the Registration Statement with respect to 1 Warrant, and; the exerciseability of one (1) Warrant is conditional and subject to certain requirements (the "Warrant Exercise Period"). See "Description of Securities." The 13 Warrants are not being registered hereunder. See "Description of Securities". 750,000 Common Shares held of record by certain Selling Securityholders. See "Selling Securityholders and Relationship Between the Company and the Selling Securityholders". Common Shares Currently Outstanding........ 5,074,615 shares Common Shares Issuable Upon Exercise of the Warrants...... 2,068,441 shares. Common Shares Issuable Upon Conversion of the Convertible Shares...... Up to 300,000 Common Shares issuable upon the conversion of 400,000 Convertible Shares. Commencing December 5, 1996, the 200,000 Convertible Shares already placed and sold are convertible commencing December 5, 1996, in tranches 8 of 25,000 Convertible Shares, at a conversion rate based upon the ratio of $1.00 (the par value of the Convertible Shares) to the amount represented by 75% of the average closing bid price of the Company's Common Shares for any two consecutive trading days immediately prior to conversion. Estimated proceeds to the Company If the holders of the 13 Warrants offered hereby elect to exercise their Warrants, the estimated gross proceeds to the Company would be approximately $3,576,259 if exercised during the Warrant Exercise Period. The expenses of this offering are estimated to be approximately $23,565. Use of Proceeds...... Proceeds from the exercise of the Warrants offered hereby will be added to the Company's working capital and will be used for general corporate purposes. There can be no assurance that any Warrants will be exercised and that any proceeds will be received by the Company. All of the proceeds from the sale of Common Shares offered hereby will be received by the Selling Securityholders. The Company will not receive any of the proceeds from the sale of such Common Shares. Selling Securityholders The Warrants and the Common Shares issuable upon the exercise thereof: Affililated Services, Inc., Ocean Marketing Corp., Pyramid Holdings, Inc., Universal Solutions, Inc., Global Financial Group, Inc., Mr. Scott Sieck, BCR Media, Inc., Meridian Holdings, Inc., Mr. Arden Brown, Christie & Company, and Explorer Financial Services, Inc. The Convertible Shares and the Common Shares issuable upon the conversion thereof: Seatex AG. In addition, Herr's Motor Express, Inc., Mr. Robert R. Herr, Mr. Wayne S. Herr and Charles B. Prater are selling an aggregate of 750,000 Common Shares. See "Selling Securityholders and Relationship between the Company and the Selling Securityholders." NASD Symbol........ "COAW" - Common Shares 9 RISK FACTORS The purchase of the securities offered hereby involves a substantial degree of risk. Prospective Investors should carefully consider, among other matters, the following risks and other factors before making a decision to purchase the securities being offered hereby. Recruitment and Retention of Qualified Drivers Competition to recruit qualified drivers is extremely intense, and the Company occasionally has experienced difficulty attracting and retaining a sufficient number of qualified drivers to operate its rapidly expanding fleet. Although the Company currently retains an adequate number of drivers for its current business, there is a chronic, industry-wide shortage of qualified drivers. There can be no assurance that the shortage of qualified drivers will not affect the Company's operations and profitability in the future. Difficulty in attracting or retaining qualified drivers would materially adversely affect the Company's operations and ability to grow. Business Cycles and Industry-Wide Cost Increases The Company has little or no control over economic factors such as fuel prices and taxes, insurance costs, liability claims, interest rate fluctuations, fluctuation in the resale value of revenue equipment, economic recessions and customers' shipping demands. Significant increases or rapid fluctuations in fuel prices, interest rates or increases in insurance costs or liability claims, to the extent not offset by increases in freight rates, would adversely affect the Company's operating results, profitability and expansion. Economic recessions or downturns in customers' business cycles or shipping demands could also have a materially adverse effect upon the growth and profitability of the Company. If the resale value of the Company's revenue equipment were to decline, the Company could be forced to retain some of its equipment longer, with a resulting increase in operating expenses for maintenance and repairs. Capital Requirements; Leverage The Company historically has relied upon debt and operating leases to finance new revenue equipment, and it has granted its lenders a lien on substantially all of the Company's assets. If in the future the Company were unable to borrow sufficient funds, enter into acceptable operating lease arrangements or raise additional equity, the resulting capital shortage would adversely affect the Company's growth and profitability. The Company currently is highly leveraged and has a debt-to-capitalization 10 ratio higher than many of its competitors. As of September 30, 1996, the Company had a ratio of long-term debt to capitalization of approximately $7.75 to $1.00. Competition The trucking industry is extremely competitive and includes regional, inter-regional and national truckload carriers, none of which dominates the market. The Company also competes with alternative forms of transportation, such as railroads, rail-truck intermodel and air-freight intermodal service. This competition historically has created downward pressure on the truckload industry's pricing structure. The Company competes with a number of trucking companies that have greater financial resources, operate more revenue equipment and transport more freight than the Company. Dependence on Key Personnel The Company's success depends in large part upon a number of key management personnel. The loss of the services of one or more of its management personnel, in particular Timothy Holstein, the Company's President and Chief Executive Officer, or Erik Bailey, the Company's Chief Financial Officer, could have a material adverse effect on the Company. Government Regulation Truckload carriers are subject to regulation by various federal and state agencies, including the Interstate Commerce Commission ("ICC") and the United States Department of Transportation ("DOT"). These regulatory authorities exercise broad powers, generally governing activities such as authorization to engage in motor carrier operations, operational safety, accounting systems, rates and charges, certain mergers, consolidations and acquisitions as well as financial reporting. The Company is also subject to regulations promulgated by the Environmental Protection Agency ("EPA") and similar state agencies with respect to fuel storage tanks. Although the Company believes that its operations are in material compliance with current laws and regulations, there can be no assurance that current regulatory requirements will not change, that currently unforeseen environmental incidents will not occur or that contamination or past noncompliance with environmental laws, will not be discovered on properties on which the Company has operated. 11 Self-Insured Claims The Company maintains liability insurance policies on its fleet equipment for personal injury and prooperty damage up to a maximum limit of $1,000,000 per occurrence with a $5,000 deductible. The Company is self-insured for workmen's compensation claims to a maximum of $250,000 per occurrence. If the Company were to experience numerous claims in significant amounts for which it is self-insured, or if significant increases in insurance costs should occur and could not be offset by higher freight rates, the Company's results of operations could be materially adversely affected. Proceeds of the Offering The Company will not receive any of the proceeds of the offering of Securities by the Selling Securityholders. Only the proceeds from the exercise of the Warrants will be received by the Company. There can be no assurance that any Warrants will be exercised and that any proceeds will be received by the Company. Dividends The Company has not paid and does not anticipate paying cash dividends on its Common Shares in the foreseeable future, but it intends to retain its earnings, if any, for use in its business. Control of Company to Remain with Existing Stockholders Timothy Holstein, Erik Bailey and Brian Henninger, the officers and directors of the Company, collectively own 1,305,418 Company Common Shares, representing approximately 26% of all the issued and outstanding Company Common Shares as of February 4, 1997. Assuming they were to act collectively, Messrs. Holstein, Bailey and Henninger would likely be able to continue to determine the affairs and policies of the Company. Shares Eligible for Future Sale With the exception of the 519,897 Common Shares held by Erik Bailey, the 739,521 Common Shares held by Timothy Holstein, and the 46,300 Common Shares held by director and officer Brian Henninger whose total includes options to purchase 36,000 Common Shares, and approximately 975,358 shares issued in certain transactions, which are "restricted securities" as that term is defined under Rule 144 promulgated under the Act, all of the currently outstanding Common Shares are now eligible or shortly will be eligible for sale in the public market. The Company is unable to predict the effect that sales made under Rule 144 or otherwise may have upon the then prevailing market prices of the Common Shares or Warrants, although such sales may depress such prices. Mr. John Christie, a former officer and director of the Company, owns approximately 50,000 Common Shares which he will be able to sell on the open market 12 under Rule 144 without volume limitations when and if he is deemed a "non-affiliate" of the Company as such term is defined under Rule 144: the Company cannot predict the effect on the then prevailing market prices of the Common Shares or Warrants if this invididual proceeds to sell his shares. Outstanding Options and Convertible Securities The Company has granted options to purchase 36,000 Common Shares representing the remaining balance of stock options available under the Company's 1994 Stock Incentive Plan. The Company has adopted and shareholders approved the Company's 1996 Stock Option Plan pursuant to which the Company has reserved 500,000 shares of its Common Stock for issuance pursuant to options that may be granted thereunder: the Company has not granted any stock options under this Plan as of the date hereof. In addition, the Company has approximately $1,500,000 in aggregate principal of its 7% Convertible Debentures outstanding which may be converted into Company Common Shares at the conversion price equal to the lesser of (i) the average closing bid price of the Common Shares as reported for the 5 consecutive trading days immediately prior to August 19, 1996 or (ii) 78% of the average closing bid price of the Common Shares as reported for the 5 consecutive trading days immediately preceding conversion. Also, the Company has approximately $1,750,000 in aggregate principal amount of its 10% Convertible Promissory Notes outstanding which may be converted into Company Common Shares at the conversion price equal to the lesser of (i) 80% of the market price of the Company's Common Stock on the date of conversion, or (ii) 120% of the market price as of the date of the issuance of the 10% Convertible Promissory Notes. If the foregoing options are exercised, and/or the foregoing convertible securities and/or notes are converted, the percentage of Common Shares held by the stockholders will be reduced accordingly. Penny Stock Regulations. If the Common Stock becomes subject to the existing or proposed regulations on penny stocks, the market liquidity for the Common Stock could be materially adversely affected by limiting the ability of broker-dealers to sell the Common Stock and the ability of stockholders to sell their Common Stock in the secondary market. The Commission recently has adopted rules that regulate broker-dealer practices in connection with transactions in "penny stocks." Penny stocks generally are equity securities with a price of less than $5.00 (other than securities registered on certain national securities exchanges or quoted on Nasdaq, provided that current price and volume information with respect to transactions in such securities is provided by the exchange or system). The penny stock rules require a broker-dealer, prior to a transaction in a penny stock not otherwise exempt from the rules, to deliver a standardized risk disclosure document prepared by the issuer that 13 provides information about penny stocks and the nature and level of risks in the penny stock market. The broker-dealer also must provide the customer with current bid and offer quotations for the penny stock, the compensation of the broker-dealer and its salesperson in the transaction, and monthly account statements showing the market value of each penny stock held in the customer's account. The bid and offer quotations, and the broker-dealer and salesperson compensation information, must be given to the customer orally or in writing prior to effecting the transaction and must be given to the customer in writing before or with the customer's confirmation. In addition, the penny stock rules require that prior to a transaction in a penny stock not otherwise exempt from such rules, the broker-dealer must make a special written determination that the penny stock is a suitable investment for the customer and receive the customer's written agreement to the transaction. These disclosure requirements may have the effect of reducing the level of trading activity in the secondary market for a security that becomes subject to the penny stock rules. If the Common Stock becomes subject to the penny stock rules, purchasers in this offering may find it more difficult to sell such Common Stock. Securities and Exchange Commission Investigation. The Company has learned that a former shareholder of the Company filed a complaint with the Securities and Exchange Commission alleging that the Company illegally canceled his stock certificate being held in escrow. Following a thorough internal audit, the Company has responded to this complaint alleging, among other things, that this individual made a claim to these shares without providing any proof of consideration or payment for them. On the basis of this complaint, the Securities and Exchange Commission is conducting a preliminary investigation into the Company's past stock trading activities (the "Denman Investigation"). Company management is fully cooperating with this preliminary investigation and intends to vigorously defend against this action. Moreover, the Company has commenced a lawsuit against this former shareholder in federal district court seeking a declaratory judgment that its actions in cancelling said former shareholder's shares were legal and justified. The Registration Statement of Which This Prospectus Forms A Part Has Not Been Reviewed by the Securities and Exchange Commission Due to the Denman Investigation, the Division of Corporation Finance of the Securities and Exchange Commission (the "Commission") has declined to review the Registration Statement of which this Prospectus forms a part. The Commission, however, has permitted the Company to request that the Registration Statement be declared effective on condition that the Company acknowledge full responsibility for the adequacy and accuracy of the disclosures contained in the Registration Statement and further acknowledge to 14 the Commission that in the event the Commission declares the Registration Statement effective, the Company recognizes that such Commission action does not foreclose the Commission from taking any action with respect to the Registration Statement and that the Company will not assert such a Commission declaration or order of effectiveness as a defense in any future proceeding that may be brought by the Commission. The Company sent to the Commission the above described acknowledgments and requested the Commission to declare the Registration Statement of which this Prospectus forms a part effective. In reply, the Commission declared the Registration Statement effective on November 29, 1996. Accordingly, the public and potential offerees should be aware that the Registration Statement of which this Prospectus forms a part has not been reviewed by the Commission or amended as a result of any Commission comments made normally during such an Commission review. Generally, Commission review of filings such as the Company's Registration Statement incorporate procedures which serve to better protect potential investors by requiring full and complete disclosure of all material facts. USE OF PROCEEDS If the holders of the 13 Warrants offered hereby elect to exercise their Warrants, the estimated gross proceeds to the Company would be approximately $3,576,259. The expenses of this offering are estimated to be approximately $23,565.00. Proceeds from the exercise of Warrants will be added to the Company's working capital and will be used to fund the continued growth of the Company and for general corporate purposes. There can be no assurance that any Warrants will be exercised and that any proceeds will be received by the Company. All of the proceeds from the sale of Common Shares offered hereby will be received by the Selling Securityholders. The Company will not receive any of the proceeds from the sale of such Common Shares. COMMON SHARE PRICE RANGE The Common Shares are traded on the Electronic Bulletin Board of the National Association of Securities Dealers, Inc. under the trading symbol "COAW". The following table sets forth the high and low bid prices for the Common Shares for the period which commenced June 19, 1995, the date the Company's Common Shares were qualified for trading on the Electronic Bulletin Board, for the fiscal year end date, June 30, 1995, and for the quarters ended September 30, 1995, December 31, 1995, March 31, 1996, June 30, 1996, September 30, 1996 and 15 December 31, 1996, based on transaction data as reported by NASD: Common Shares Fiscal Year Ended High Low ---- --- June 30, 1995 $ .375 $ .25 September 30, 1995 $12.14 $ .97 December 31, 1995 $ 6.55 $1.58 March 31, 1996 $ 3.87 $2.49 June 30, 1996 $ 4.75 $2.25 September 30, 1996 $ 3.44 $3.31 December 31, 1996 $ 1.62 $1.12 ----- The closing bid quotation price of the Common Shares on February 4, 1997 was $1.287. As of February 4, 1997, there were 298 holders of record of the Common Shares. The Company believes that there were approximately 818 beneficial shareholders of the Common Shares as of such date. The Company has paid no cash dividends on its Common Shares since its inception. Any future declaration of cash dividends will depend upon the Company's earnings, financial condition, capital requirements and other relevant factors. The Company does not intend to pay cash dividends in the foreseeable future, but intends to retain its earnings, if any, for use in its business. SELLING SECURITYHOLDERS AND RELATIONSHIP BETWEEN THE COMPANY AND THE SELLING SECURITYHOLDERS Because the Selling Securityholders may offer all or some part of the Securities pursuant to this Prospectus and because this offering is not being underwritten on a firm commitment basis, no estimate can be given as to the amount of securities to be offered for sale at any given time by the Selling Securityholders upon termination of this offering. See "Plan of Distribution." To the extent legally required, the specific amount of Securities to be sold by the Selling Securityholders in connection with a particular offer will be set forth in an accompanying supplement to this Prospectus. The following table sets forth the amount and type of Securities offered by this Prospectus which are owned by such Selling Securityholders. 16 =============================================================================== WARRANTS COMMON (and Common Shares SHARES issuable upon exercise ofsuch NAME Warrants) Affiliated Services, Inc. 1 75,000 Ocean Marketing Corp. 1 75,000 Pyramid Holdings, Inc. 1 75,000 Universal Solutions, Inc. 1 75,000 Global Financial Group, Inc. 1 238,441 Scott Sieck 1 350,000 BCR Media, Inc. 1 300,000 Meridian Holdings, Inc. 1 100,000 Arden Brown 3 105,000 Christie & Company 1 75,000 Explorer Financial Services, Inc 1 600,000 Seatex AG(1) 1 300,000 Wayne S. Herr 0 50,000 Robert R. Herr 0 50,000 Herr's Motor Express, Inc. 0 150,000 Charles B. Prater 0 500,000 =============================================================================== (1) Seatex AG has purchased 200,000 shares of the total series of 400,000 shares of the Company's 10% Convertible Preferred Stock (the "Convertible Shares"). The Company is registering a total of 300,000 common shares to cover the conversions of all 400,000 Convertible Shares in anticipation that Seatex AG, a Selling Securityholder, will purchase the remaining authorized 200,000 Convertible Shares in the near future. 17 Based upon information provided by the Selling Securityholders and except with respect to the 200,000 Convertible Shares yet to be placed with Seatex AG and the approximate 150,000 Common Shares being registered to accommodate future conversions thereof, each Selling Securityholder owns that number of Common Shares or Warrants, as appropriate, indicated in the table above. The historical relationship between the Selling Securityholders and the Company is described below. DESCRIPTION OF SECURITIES Common Stock The Company is authorized to issue 20,000,000 Common Shares, no par value, of which 5,074,615 shares were issued and outstanding as of February 4, 1997. After this offering, assuming the exercise of all 13 Warrants and conversion of all the Convertible Shares, there will be 7,443,056 Common Shares outstanding. Holders of Common Shares are entitled to dividends when, as and if declared by the Board of Directors out of funds legally available therefor. However, the Company does not anticipate paying dividends on its Common Shares in the foreseeable future, but intends to retain its earnings, if any, for use in its business. Holders of Common Shares are entitled to cast one vote for each share held at all stockholder meetings for all purposes, including the election of directors. The holders of a majority of the Common Shares issued and outstanding and entitled to vote,constitute a quorum at all meetings of stockholders and the vote of the holders of a majority of Common Shares present at such a meeting will decide any question brought before each meeting, except for certain actions such as amendments to the Company's certificate of incorporation, mergers or dissolutions which require the vote of the holders of a majority of the outstanding Common Shares. Upon liquidation or dissolution, the holder of each outstanding Common Share will be entitled to share equally in the assets of the Company legally available for distribution to such stockholder after the payment of all debts and other liabilities and after distribution to preferred stockholders legally entitled thereto. No holder of Common Shares has a preemptive or preferential right to purchase or subscribe for any part of any unissued or any additional authorized stock or any securities of the Company convertible into shares of its stock. The outstanding Common 18 Shares are, and the shares offered hereby will be fully paid and nonassessable. Warrants Ten (10) of the Warrants were issued in consideration of services rendered to the Company during its fiscal year ending June 30, 1997, pursuant to consulting agreements by and between the Company and the Selling Securityholders, one (1) Warrant pursuant to the terms of an agreement by and between the Company and a Selling Securityholder, dated February 22, 1996 and two (2) of the Warrants were issued to a Selling Securityholder for his services rendered to the Company in a capital-raise transaction; the 750,000 Company Common Shares are being registered herein pursuant to the terms of two agreements, dated February 29, 1996 and August 22, 1995, respectively, by and between the Company and the Selling Securityholders. For a complete description of the terms of these Agreements, reference is made to Exhibit 4(d) to the Registration Statement of which this Prospectus forms a part. See "Additional Information" and "Incorporation of Certain Documents by Reference." Generally, each Warrant entitles the registered holder to purchase from the Company from between 15,000 to 600,000 Common Shares at exercise prices of between $.25 and $7.50 per share during the period commencing upon their respective grant dates, and continuing for the twelve month period following the filing of the Post-Effective Amendment No. 1 to the Registration Statement of which this Prospectus forms a part with respect to 11 of the Warrants, from November 28, 1996 through the last day of the thirty-six (36) month period beginning on the filing of Post-Effective Amendment No. 1 to the Registration Statement of which this Prospectus forms a part for 1 Warrant, and; the exerciseability of one (1) Warrant is conditional and subject to certain requirements. Convertible Shares The Company authorized the issuance of up to 400,000 shares of 10% Convertible Preferred Stock, par value $1.00 per share (the "Convertible Shares"), in preparation of the placement of the Convertible Shares with Seatex AG, a Swiss based corporation, pursuant to the exemption from the registration requirements of the Securities Act of 1933, as amended, provided by Regulation S promulgated thereunder. On October 25, 1996, Seatex AG purchased 200,000 Convertible Shares which are convertible commencing December 5, 1996 into Company Common Shares in tranches of 25,000 shares at a conversion rate based upon the ratio of $1.00 (the par value of the Convertible Shares) to the amount equal to seventy-five (75%) percent of the average closing bid price of the Common Shares of the Company over the two (2) consecutive trading days prior to conversion. No more than 50,000 Convertible Shares may be converted during any seven day period. For example, if the average closing bid price of the Company's Common Shares over the two (2) consecutive trading days prior to conversion is $2.00, then 25,000 19 Convertible Shares would be convertible into 16,666 Common Shares. The Company is registering 150,000 Common Shares to accommodate the conversion of the 200,000 Convertible Shares already placed with Seatex AG; the Company is registering an additional 150,000 Common Shares to accommodate the conversion of the remaining 200,000 Convertible Shares which it anticipates placing also with Seatex AG in the near future. Directors' Liability As authorized by the Colorado Corporation Law (the "CCL"), the Company's Articles of Incorporation (the "Company Certificate") provides that no director or officer of the Company shall be personally liable to the Company or its stockholders for monetary damages for breach of fiduciary duty as a director except in the event such director or officer is adjudged in the subject action, suit or proceeding to be liable for (i) gross negligence (ii) or willful misconduct. The effect of the provisions in the Company Certificate is to eliminate the rights of the Company and its stockholders (through stockholders' derivative suits on behalf of the Company) to recover monetary damages against a director for breach of the fiduciary duty of care as a director except in the situations described in clauses (i) and (ii) above. This provision does not limit nor eliminate the rights of the Company or of any stockholder to seek non-monetary relief such as an injunction or rescission in the event of a breach of director's duty of care. Transfer Agent and Registrar The transfer agent and registrar for the Common Shares and Warrants is United Stock Transfer, located at 13275 East Fremont Place, Suite 302, Englewood, Colorado 80112. PLAN OF DISTRIBUTION The Company Thirteen (13) Warrants were issued by the Company to the Selling Securityholders between June 28, 1996 and December 10, 1996, respectively. Between 15,000 and 600,000 Common Shares are issuable by the Company upon the exercise of each of the 13 Warrants for an aggregate of 2,068,441 Common Shares. On October 25, 1996, 200,000 Convertible Shares were sold by the Company to Seatex AG and the Company is registering 150,000 Common Shares to accommodate the conversions anticipated which may commence on December 5, 1996. See "The Convertible Shares" above. The Company is registering an additional 150,000 Common Shares to accommodate the future conversions of the remaining and unsold 200,000 Convertible Shares which the Company anticipates placing also with Seatex AG in the near future. No persons have been engaged to solicit or will be compensated for soliciting, the exercise of the Warrants, or the conversion of the Convertible Shares. 20 The Selling Securityholders Any or all of the Securities may be sold from time to time to purchasers directly by the Selling Securityholders. Alternatively, the Selling Securityholders may from time to time offer the Securities through underwriters, dealers or agents who may receive compensation in the form of underwriting discounts, concessions or commissions from the Selling Securityholders and/or the purchasers of Securities for whom they may act as agents. The Selling Securityholders and any such underwriters, dealers or agents that participate in the distribution of Securities may be deemed to be underwriters under the Act, and any profit on the sale of the Securities by them and any discounts, commissions or concessions received by them may be deemed to be underwriting discounts and commissions under the Act. The Securities may be sold from time to time in one or more transactions at a fixed offering price, which may be changed, or at varying prices determined at the time of sale or at negotiated prices. The distribution of securities by the Selling Securityholders may be effected in one or more transactions that may take place on the over-the-counter market, including ordinary broker's transactions, at privately-negotiated prices. Usual and customary or specifically negotiated brokerage fees, discounts and commissions may be paid by the Selling Securityholders in connection with such sales of securities. At the time a particular offer of Securities is made, to the extent required, a supplement to this Prospectus will be distributed (or, if required, a post-effective amendment to the Registration Statement of which this Prospectus is a part will be filed) which will identify and set forth the aggregate amount of Securities being offered and the terms of the offering, including the name or names of any underwriters, dealers or agents, the purchase price paid by any underwriter for Securities purchased from the Selling Securityholders, any discounts, commissions and other items constituting compensation from the Selling Securityholders and/or the Company and any discounts, commissions or concessions allowed or disallowed or paid to dealers, including the proposed selling price to the public. In addition, an underwritten offering will require clearance by the National Association of Securities Dealers of the underwriter's compensation arrangements. The Company will not receive any of the proceeds from the sale by the Selling Securityholders of the Securities offered hereby. All of the filing fees and or the expenses of this Registration Statement will be borne in full by the Company, other than any fees or expenses of counsel to the Selling Securityholders and underwriting fees, discounts and commissions relating to this offering. Under applicable rules and regulations under the Exchange Act, any person engaged in a distribution of the Securities may not simultaneously engage in market making activities with respect to the Securities for a period of two business days prior to the 21 commencement of such distribution. In addition and without limiting the foregoing, the Selling Securityholders will be subject to applicable provisions of the Exchange Act and the rules and regulations thereunder, including without limitation Rules 10b-6 and 10b-7, which provisions may limit the timing of purchases and sales of the Securities by the Selling Securityholders. In order to comply with certain states' securities laws, if applicable, the Securities will be sold in such jurisdiction only through registered or licensed brokers or dealers. In certain states the Securities may not be sold unless the Securities have been registered or qualified for sale in such state, or unless an exemption from registration or qualification is available and is obtained. LEGAL OPINIONS The legality of the Warrants and the Common Shares issuable upon exercise of the Warrants has been passed upon for the Company by Joseph J. Tomasek, Esq., Somerville, New Jersey. EXPERTS The financial statements incorporated in this Prospectus by reference from the Company's Annual Report on Form 10-KSB for the year ended June 30, 1996, as amended by the Company's Form 10-KSB/A and Form 10-KSB/A-2, have been audited by Rosenberg Rich Baker Berman & Company, independent auditors, as stated in their reports, which are incorporated hereby by reference, and have been so incorporated in reliance upon the reports of such firm given upon their authority as experts in accounting and auditing. 22 No dealer, salesman or any other person has been authorized to give any information or to make an representation other than those contained in this Prospectus, and, if given or made, such information or representations must not be relied upon as having been authorized by the Company or the Underwriter. This Prospectus does not constitute an offer to sell or a solicitation or an offer to buy, by any person in any jurisdiction in which it is unlawful for such person to make such offer or solicitation. Neither the delivery of this Prospectus nor any offer, solicitation or sale made hereunder shall, under any circumstances, create any implication that the information herein is correct as of any time subsequent to the date of this Prospectus. TABLE OF CONTENTS Page Available Information ............ 4 Incorporation of Certain Documents by Reference.................... 4 Prospectus Summary................ 7 Risk Factors...................... 10 Use of Proceeds................... 15 Common Share Price Range.......... 15 Selling Securityholders and Relationship between the Company and the Selling Securityholders.................. 16 Description of Securities.......... 18 Plan of Distribution............... 20 Legal Opinions..................... 22 Experts............................ 22 CONTINENTAL AMERICAN TRANSPORTATION, INC. 2,068,441 Common Shares issuable Upon Exercise of 16 Common P R O S P E C T U S February 6, 1997 23