<ARTICLE> 5 <CIK> 0000868278 <NAME> E.H.Kaytes <MULTIPLIER> 1 <CURRENCY> US.Dollars <PERIOD-TYPE> YEAR <FISCAL-YEAR-END> Dec-31-1999 <PERIOD-START> Jan-01-1999 <PERIOD-END> Dec-31-1999 <EXCHANGE-RATE> 1 <CASH> 13,990,475 <SECURITIES> 0 <RECEIVABLES> 7,400,179 <ALLOWANCES> 760,492 <INVENTORY> 6,170,005 <CURRENT-ASSETS> 30,676,116 <PP&E> 2,258,680 <DEPRECIATION> 315,367 <TOTAL-ASSETS> 33,271,056 <CURRENT-LIABILITIES> 7,055,447 <BONDS> 0 <PREFERRED-MANDATORY> 0 <PREFERRED> 0 <COMMON> 7,415 <OTHER-SE> 26,208,194 <TOTAL-LIABILITY-AND-EQUITY> 33,271,056 <SALES> 24,819,942 <TOTAL-REVENUES> 24,819,942 <CGS> 7,879,303 <TOTAL-COSTS> 30,926,342 <OTHER-EXPENSES> 0 <LOSS-PROVISION> 0 <INTEREST-EXPENSE> 0 <INCOME-PRETAX> (6,106,400) <INCOME-TAX> (1,902,615) <INCOME-CONTINUING> (4,203,785) <DISCONTINUED> 0 <EXTRAORDINARY> 0 <CHANGES> 0 <NET-INCOME> (4,203,785) <EPS-BASIC> (0.37) <EPS-DILUTED> (0.37)