<ARTICLE>                        5
<CIK>                            0000868278
<NAME>                           E.Kaytes
<MULTIPLIER>                     1
<CURRENCY>                       U.S. DOLLARS

                                                     
<PERIOD-TYPE>                         6-MOS                 6-MOS
<FISCAL-YEAR-END>                     DEC-31-1999           DEC-31-1998
<PERIOD-START>                        JAN-01-1999           JAN-01-1998
<PERIOD-END>                          JUN-30-1999           JUN-30-1998
<EXCHANGE-RATE>                            1                1
<CASH>                                14,732,955            28,872,571
<SECURITIES>                          0                     0
<RECEIVABLES>                         1,473,758             565,318
<ALLOWANCES>                          487,465               209,725
<INVENTORY>                           7,078,056             8,471,720
<CURRENT-ASSETS>                      29,706,294            45,827,199
<PP&E>                                1,290,467             444,213
<DEPRECIATION>                        238,465               109,002
<TOTAL-ASSETS>                        31,362,087            46,594,169
<CURRENT-LIABILITIES>                 1,804,861             1,885,451
<BONDS>                               0                     0
<PREFERRED-MANDATORY>                 0                     0
<PREFERRED>                           0                     0
<COMMON>                              7,335                 7,157
<OTHER-SE>                            29,557,226            44,701,561
<TOTAL-LIABILITY-AND-EQUITY>          31,362,087            46,594,169
<SALES>                               8,200,221             8,589,691
<TOTAL-REVENUES>                      8,200,221             8,589,691
<CGS>                                 2,715,632             2,609,637
<TOTAL-COSTS>                         10,888,943            4,678,086
<OTHER-EXPENSES>                      0                     0
<LOSS-PROVISION>                      0                     0
<INTEREST-EXPENSE>                    0                     0
<INCOME-PRETAX>                       (4,850,563)           2,078,964
<INCOME-TAX>                          (1,891,720)           810,796
<INCOME-CONTINUING>                   (2,958,843)           1,268,168
<DISCONTINUED>                        0                     0
<EXTRAORDINARY>                       0                     0
<CHANGES>                             0                     0
<NET-INCOME>                          (2,958,843)           1,268,168
<EPS-BASIC>                         (0.25)                0.09
<EPS-DILUTED>                         (0.25)                0.08