FORM 10-Q

                               UNITED STATES
                    SECURITIES AND EXCHANGE COMMISSION
                          Washington, D.C. 20549

            QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF

                    THE SECURITIES EXCHANGE ACT OF 1934


For the quarterly period ended March 31, 2004

Commission file number 1-19254




                         Lifetime Hoan Corporation
          (Exact name of registrant as specified in its charter)



Delaware                                               11-2682486
(State or other jurisdiction of                       (I.R.S. Employer
incorporation or organization)                        Identification No.)


One Merrick Avenue, Westbury, NY                                   11590
(Address of principal executive offices)                         (Zip Code)


                              (516) 683-6000
           (Registrant's Telephone Number, Including Area Code)




           Not applicable
(Former name, former address and former fiscal year,
if changed since last report)

  Indicate  by  check  mark whether the registrant: (1)  has  filed  all
  reports  required to be filed by Section 13 or 15(d) of the Securities
  Exchange  Act  of  1934 during the preceding 12 months  (or  for  such
  shorter period that the registrant was required to file such reports),
  and  (2) has been subject to such filing requirements for the past  90
  days.
  Yes  X  No__

  Indicate by check mark whether the registrant is an accelerated filer
  (as defined in Rule 12b-2 of the Exchange Act)
  Yes ___ No X_

                   APPLICABLE ONLY TO CORPORATE ISSUERS
 Indicate the number of shares outstanding of each of the issuer's classes
 of common stock, as of the latest practicable date.

Common Stock, $.01 Par Value 10,926,448 shares outstanding as of April 30, 2004



PART 1.  FINANCIAL INFORMATION


ITEM 1.  FINANCIAL STATEMENTS


                         LIFETIME HOAN CORPORATION

                   CONDENSED CONSOLIDATED BALANCE SHEETS
                     (in thousands, except share data)
<table>
<caption>
<s>
<c>                                            <c>            <c>
                                             March 31,
                                               2004        December 31,
                                            (unaudited)       2003
ASSETS
CURRENT ASSETS
 Cash and cash equivalents                          $719        $1,175
 Accounts receivable, less allowances of
  $3,422 in 2004 and $3,349 in 2003               22,579        31,977
 Merchandise inventories                          48,564        49,294
 Prepaid expenses                                  2,192         2,129
 Other current assets                              5,165         3,709
TOTAL CURRENT ASSETS                              79,219        88,284

PROPERTY AND EQUIPMENT, net                       20,200        20,563
GOODWILL                                          16,145        16,145
OTHER INTANGIBLES, net                             9,398         9,530
OTHER ASSETS                                       2,093         2,214
    TOTAL ASSETS                                $127,055      $136,736


LIABILITIES AND STOCKHOLDERS' EQUITY
CURRENT LIABILITIES
 Short-term borrowings                           $13,000       $16,800
 Accounts payable and trade acceptances            6,859         8,405
 Accrued expenses                                 14,147        17,156
 Income taxes payable                              2,134         4,613

TOTAL CURRENT LIABILITIES                         36,140        46,974

DEFERRED RENT & OTHER LONG-TERM LIABILITIES        1,639         1,593
DEFERRED INCOME TAX LIABILITIES                    3,128         2,088

STOCKHOLDERS' EQUITY
Common Stock, $.01 par value, shares
 authorized: 25,000,000; shares issued and
 outstanding: 10,901,448 in 2004 and
 10,842,540 in 2003                                  109           109
Paid-in capital                                   63,808        63,409
Retained earnings                                 22,710        23,042
Notes receivable for shares issued to
stockholders                                       (479)         (479)
    TOTAL STOCKHOLDERS' EQUITY                    86,148        86,081

TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY      $127,055      $136,736
</table>

      See notes to condensed consolidated financial statements.




                         LIFETIME HOAN CORPORATION

                CONDENSED CONSOLIDATED STATEMENTS OF INCOME
                   (in thousands, except per share data)
                                (unaudited)
<table>
<caption>
<s>

                                           Three Months Ended March 31,
<c>                                              <c>              <c>
                                                 2004            2003

Net Sales                                        $37,129       $24,284

Cost of Sales                                     21,689        13,426
Distribution Expenses                              5,181         4,454
Selling, General and Administrative Expenses       9,574         7,321

Income (Loss) from Operations                        685         (917)

Interest Expense                                     127           111
Other Income                                        (15)          (17)

Income (Loss) Before Income Taxes                    573       (1,011)

Tax Provision (Benefit)                              228         (409)

NET INCOME (LOSS)                                   $345        ($602)

BASIC AND DILUTED INCOME (LOSS) PER
 COMMON SHARE                                      $0.03       ($0.06)

WEIGHTED AVERAGE SHARES - BASIC                   10,864        10,561

WEIGHTED AVERAGE SHARES AND COMMON SHARE
 EQUIVALENTS - DILUTED                            11,141        10,561
</table>

          See notes to condensed consolidated financial statements.







                         LIFETIME HOAN CORPORATION

              CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                              (in thousands)
                                (unaudited)
<table>
<caption>
<s>
                                              Three Months Ended
                                                   March 31,
<c>                                             <c>          <c>
                                                2004         2003

OPERATING ACTIVITIES
Net income (loss)                                $345       ($602)
Adjustments to reconcile net income
 (loss) to net cash provided by operating
 activities:
Depreciation and amortization                     952          844
Deferred income taxes                           (572)          412
Deferred rent and other long term liabilities      46           29
Provision for losses on accounts receivable        23           49
Reserve for sales returns and allowances        2,567        1,316
Changes in operating assets and liabilities:
 Accounts receivable                            6,808        5,098
 Merchandise inventories                          730      (1,430)
 Prepaid expenses, other current assets
  and other assets                                214        (677)
 Accounts payable and trade acceptances
  and accrued expenses                        (4,522)          334
 Accrued income taxes payable                 (2,479)      (1,661)

NET CASH PROVIDED BY OPERATING ACTIVITIES       4,112        3,712

INVESTING ACTIVITIES
Purchase of property and equipment              (457)        (305)

NET CASH USED IN INVESTING ACTIVITIES           (457)        (305)

FINANCING ACTIVITIES
Repayment of short-term borrowings            (3,800)      (2,700)
Cash dividends paid                             (678)        (661)
Payment of capital lease obligations             (32)            -
Proceeds from the exercise of stock options       399            -

NET CASH USED IN FINANCING ACTIVITIES         (4,111)      (3,361)

(DECREASE) INCREASE IN CASH AND CASH
 EQUIVALENTS                                    (456)           46
Cash and cash equivalents at beginning of
 period                                         1,175           62

CASH AND CASH EQUIVALENTS AT END OF PERIOD       $719         $108
</table>
    See notes to condensed consolidated financial statements.

                    LIFETIME HOAN CORPORATION

      NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

Note A - Basis of Presentation
The   accompanying  unaudited  condensed  consolidated  financial
statements  have  been  prepared in  accordance  with  accounting
principles  generally accepted in the United States  for  interim
financial information and with the instructions to Form 10-Q  and
Article  10  of Regulation S-X. Accordingly, they do not  include
all  of  the  information  and footnotes required  by  accounting
principles  generally accepted in the United States for  complete
financial   statements.  In  the  opinion  of   management,   all
adjustments (consisting of normal recurring accruals)  considered
necessary  for a fair presentation have been included.  Operating
results  for the three-month period ended March 31, 2004 are  not
necessarily  indicative of the results that may be  expected  for
the  year  ending December 31, 2004. It is suggested  that  these
condensed   consolidated  financial   statements   be   read   in
conjunction  with the financial statements and footnotes  thereto
included in the Company's Annual Report on Form 10-K for the year
ended December 31, 2003.

Note B - Inventories
Merchandise inventories, principally finished goods,  are  priced
at  the  lower  of  cost (first-in, first-out  basis)  or  market
method.

Note C - Distribution Expenses
Distribution   expenses   primarily   consist   of   freight-out,
warehousing  expenses,  and  handling  costs  of  products  sold.
During  2003,  these  expenses also included relocation  charges,
duplicate rent and other costs associated with the Company's move
into  its Robbinsville, New Jersey warehouse, amounting  to  $0.4
million  in  the  first  quarter of 2003.   No  such  relocations
charges were incurred during the first quarter of 2004.

Note D - Credit Facility
As  of March 31, 2004, the Company had $1.1 million of letters of
credit  and  trade acceptances outstanding and $13.0  million  of
borrowings  under  its $35 million three-year  secured,  reducing
revolving  credit agreement (the "Agreement"), and as  a  result,
the availability under the Agreement was $20.9 million.  Interest
rates  on  borrowings  at March 31, 2004 ranged  from  2.875%  to
3.3125%.   The  Company's  obligations under  the  Agreement  are
secured  by  all  assets  of the Company.   The  credit  facility
matures in November 2004.

Note E - Capital Stock and Stock Options
Cash  Dividends:  On January 30, 2004, the Board of Directors  of
the  Company  declared a quarterly cash dividend of  $0.0625  per
share  to  stockholders of record on February 6,  2004,  paid  on
February  20,  2004.  On April 12, 2004, the Board  of  Directors
declared  a regular quarterly cash dividend of $0.0625 per  share
to  stockholders of record on May 4, 2004, to be paid on May  20,
2004.

Earnings  (Loss) Per Share: Basic earnings (loss) per share  have
been  computed  by  dividing net income (loss)  by  the  weighted
average number of common shares outstanding of 10,864,000 for the
three  months ended March 31, 2004 and 10,561,000 for  the  three
months  ended March 31, 2003.  Diluted earnings (loss) per  share
have  been computed by dividing net income (loss) by the weighted
average  number  of  common  shares  outstanding,  including  the
dilutive  effects of stock options, of 11,141,000 for  the  three
months  ended March 31, 2004 and 10,561,000 for the three  months
ended March 31, 2003.    The effects of outstanding stock options
on  the weighted average number of common shares outstanding have
been  excluded for purposes of determining diluted loss per share
for  the  2003  period  presented  as  their  effects  would   be
antidilutive.

                    LIFETIME HOAN CORPORATION

      NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

Note E - Capital Stock and Stock Options (continued)

Accounting for Stock Option Plan:  The Company has a stock option
plan,  which  is  more fully described in the  footnotes  to  the
financial  statements included in the Company's Annual Report  on
Form  10-K  for  the year ended December 31, 2003.   The  Company
accounts for options granted under the plan under the recognition
and measurement principles of APB Opinion No. 25, "Accounting for
Stock  Issued  to  Employees", and related  interpretations.   No
stock-based employee compensation cost is reflected in net income
(loss),  as  all options granted under the plans had an  exercise
price  equal to the market values of the underlying common  stock
on the date of grant.  The following table illustrates the effect
on  net  income  (loss) and net income (loss) per  share  if  the
Company  had  applied  the fair value recognition  provisions  of
Statement  of  Financial Accounting Standards ("SFAS")  No.  123,
"Accounting for Stock-Based Compensation" to stock-based employee
compensation.
<table>
<caption>
<s>
                                         Three Months Ended
                                               March 31,
                                      (in thousands, except per
                                             share data)

          <c>                                 <c>       <c>
                                             2004      2003
         Net income(loss), as reported       $345     ($602)
         Deduct: Total stock option
          employee compensation
          expense determined under
          fair value based method
          for all awards, net of
          related tax effects                (32)        (8)
         Proforma net income (loss)          $313     ($610)

         Income (loss) per common share:
          Basic and diluted - as reported   $0.03    ($0.06)
          Basic and diluted - proforma      $0.03    ($0.06)
        </table>





ITEM 2.          MANAGEMENT'S DISCUSSION AND ANALYSIS OF
              FINANCIAL CONDITION AND RESULTS OF OPERATIONS

RESULTS OF OPERATIONS

The following table sets forth income statement data of the
Company as a percentage of net sales for the periods indicated
below.
<table>
<caption>
<s>
                                        Three Months Ended
                                             March 31,
<c>                                        <c>         <c>
                                           2004        2003

Net sales                                 100.0 %     100.0 %
Cost of sales                              58.4        55.3
Distribution expenses                      14.0        18.4
Selling, general and administrative
 expenses                                  25.8        30.1
Income (loss) from operations               1.8       (3.8)
Interest expense                            0.3         0.5
Other income                                0.0       (0.1)
Income (loss) before income taxes           1.5       (4.2)
Tax provision (benefit)                     0.6       (1.7)
Net income (loss)                           0.9 %     (2.5) %
</table>

Seasonality
Although the Company sells its products throughout the year,  the
Company  has traditionally had higher net sales during its  third
and  fourth  quarters.  Accordingly, operating  results  for  the
three months ending March 31, 2004 are not necessarily indicative
of  the results that may be expected for the year ending December
31, 2004.

                Three Months Ended March 31, 2004
          Compared to Three Months ended March 31, 2003

Net Sales
Net  sales  for the three months ended March 31, 2004 were  $37.1
million,  an  increase  of  $12.9  million  or  52.9%  over   the
comparable  2003  period.  The increase in sales  volume  in  the
first  quarter  was  attributable primarily to  higher  sales  of
KitchenAid  branded products and, to a lesser  extent,  increased
shipments of Kamenstein pantryware products. Sales for the  first
quarter of 2004 also included $1.5 million of sales of Gemco  and
:USE products.  The Gemco and :USE product lines were acquired in
the fourth quarter of 2003.  The Outlet Stores also had increased
sales, primarily as a result of the Company being responsible for
70%  of  the space in each store in the first quarter of 2004  as
compared  to  50%  of the space in each store  during  the  first
quarter of 2003.

Cost of Sales
Cost of sales for the three months ended March 31, 2004 was $21.7
million, an increase of $8.3 million or 61.5% from the comparable
2003 period. Cost of sales as a percentage of net sales increased
to  58.4%  from 55.3%, primarily as a result of higher  sales  of
KitchenAid branded products which generate lower margins  due  to
the  added costs of royalties and higher sales of Kamenstein  and
Gemco products which generate lower gross profit margins than the
Company's other major product categories.

Distribution Expenses
Distribution expenses for the three months ended March  31,  2004
were  $5.2  million, an increase of $0.7 million, or 16.0%,  from
the  comparable  2003 period.  Excluding the expenses  associated
with  the  move  to  the new Robbinsville, New Jersey  warehouse,
which   were  $0.4  million  in  the  first  quarter   of   2003,
distribution expenses increased by approximately $1.1 million  in
the  first quarter of 2004 and as a percentage of net sales, were
14.0%  in the first quarter of 2004 as compared to 16.9% in 2003.
The higher expenses were primarily due to increased personnel and
freight-out costs related to the increased level of shipments.

Selling, General and Administrative Expenses
Selling, general and administrative expenses for the three months
ended March 31, 2004 were $9.6 million, an increase of 31.0%,  or
$2.3.  million, over the comparable 2003 period.  As a percentage
of  net  sales, selling, general and administrative expenses  for
the three months ended March 31, 2004 were 25.8%, as compared  to
30.1% for the three months ended March 31, 2003.  The increase in
selling,  general and administrative expenses resulted  primarily
from  higher personnel costs in the Company's selling,  marketing
and  product  development departments.  The  Outlet  Stores  also
contributed   to   the   increase   in   selling,   general   and
administrative  expenses, primarily as a result  of  the  Company
being  responsible for 70% of the expenses in each store  in  the
first quarter of 2004 as compared to 50% of the expenses in  each
store during the first quarter of 2003.


Tax Provision (Benefit)
Income tax expense in the first quarter of 2004 was $0.2 million,
compared  to  an  income  tax benefit  of  $0.4  million  in  the
comparable  2003 quarter.  The increase in income tax expense  is
directly related to the increase in income before taxes from 2004
to  2003.   Income taxes as a percentage of income  before  taxes
remained consistent from year-to-year at approximately 40%.

LIQUIDITY AND CAPITAL RESOURCES

The  Company  has  a  $35  million three-year  secured,  reducing
revolving  credit  facility under an agreement (the  "Agreement")
with  a group of banks.  The credit facility has a maturity  date
of  November 8, 2004.  Borrowings under the Agreement are secured
by  all  of  the assets of the Company.  Under the terms  of  the
Agreement,  the Company is required to satisfy certain  financial
covenants,  including  limitations on indebtedness  and  sale  of
assets;  a minimum fixed charge ratio; and net worth maintenance.
Borrowings  under  the  Agreement have  different  interest  rate
options that are based on an alternate base rate, LIBOR rate,  or
the  lender's  cost  of funds rate.  As of March  31,  2004,  the
Company  had  $1.1  million  of  letters  of  credit  and   trade
acceptances outstanding and $13.0 million of borrowings under the
Agreement  and, as a result, the availability under the Agreement
was  $20.9  million.  Interest rates on borrowings at  March  31,
2004  ranged  from  2.875% to 3.3125%.  Management  is  currently
evaluating alternative borrowing arrangements and other available
sources  of financing to replace the Agreement upon its  maturity
which include, but are not limited to, entering into a new credit
facility  or  term  loan  arrangement.   The  Company   has   had
preliminary meetings with its banks and believes that it will  be
able  to  enter into a definitive multi-year credit  facility  on
terms  no  less  favorable than its current  agreement;  however,
there  can  be  no assurance that financing will be available  in
amounts or on terms acceptable to the Company, if at all.  Should
the  Company  not  be able to obtain financing it  could  have  a
material adverse impact on the Company's financial condition.

At  March  31, 2004 the Company had cash and cash equivalents  of
$0.7 million compared to $1.2 million at December 31, 2003.

On  April  12,  2004, the Board of Directors declared  a  regular
quarterly  cash dividend of $0.0625 per share to stockholders  of
record  on May 4, 2004, to be paid on May 20, 2004.  The dividend
to be paid will be approximately $0.7 million.

The   Company  believes  that  its  cash  and  cash  equivalents,
internally  generated funds and its existing credit  arrangements
will  be  sufficient to finance its operations for at  least  the
next twelve months.

The  results  of  operations  of  the  Company  for  the  periods
discussed  have not been significantly affected by  inflation  or
foreign currency fluctuation. The Company negotiates all  of  its
purchase  orders with its foreign manufacturers in United  States
dollars.   Thus,  notwithstanding  any  fluctuation  in   foreign
currencies,  the  cost  of  the  Company's  purchase  orders   is
generally  not  subject to change after the  time  the  order  is
placed.  However,  the  weakening of  the  United  States  dollar
against  local  currencies  could lead certain  manufacturers  to
increase  their  United States dollar prices  for  products.  The
Company  believes  it would be able to compensate  for  any  such
price increase.

Item  3.   Quantitative and Qualitative Disclosures About  Market
Risk

Market  risk  represents the risk of loss  that  may  impact  the
consolidated  financial position, results of operations  or  cash
flows  of  the  Company.  The Company is exposed to  market  risk
associated with changes in interest rates.  The Company's line of
credit  bears interest at variable rates.  The Company is subject
to  increases  and decreases in interest expense on its  variable
rate  debt resulting from fluctuations in the interest  rates  of
such  debt.   There have been no changes in interest  rates  that
would  have  a  material  impact on  the  consolidated  financial
position, results of operations or cash flows of the Company  for
the three-month period ended March 31, 2004.


Item 4.         Controls and Procedures

The  Chief  Executive Officer and the Chief Financial Officer  of
the  Company  (its  principal  executive  officer  and  principal
financial officer, respectively) have concluded, based  on  their
evaluation as of a date within 90 days prior to the date  of  the
filing  of this Report on Form 10-Q, that the Company's  controls
and  procedures are effective to ensure that information required
to  be  disclosed by the Company in the reports filed by it under
the Securities and Exchange Act of 1934, as amended, is recorded,
processed,  summarized  and  reported  within  the  time  periods
specified in the SEC's rules and forms, and include controls  and
procedures  designed to ensure that information  required  to  be
disclosed  by  the  Company in such reports  is  accumulated  and
communicated  to  the Company's management, including  the  Chief
Executive Officer and Chief Financial Officer of the Company,  as
appropriate   to   allow  timely  decisions  regarding   required
disclosure.

There were no significant changes in the Company's internal
controls or in other factors that could significantly affect
these controls subsequent to the date of such evaluation.




PART II - OTHER INFORMATION

Forward Looking Statements:  This Quarterly Report on Form 10-Q
contains certain forward-looking statements within the meaning of
the "safe harbor" provisions of the Private Securities Litigation
Reform Act of 1995, including statements concerning the Company's
future products, results of operations and prospects.  These
forward-looking statements involve risks and uncertainties,
including risks relating to general economic and business
conditions, including changes which could affect customer payment
practices or consumer spending; industry trends; the loss of
major customers; changes in demand for the Company's products;
the timing of orders received from customers; cost and
availability of raw materials; increases in costs relating to
manufacturing and transportation of products; dependence on
foreign sources of supply and foreign manufacturing; and the
seasonal nature of the business as detailed  from time to time in
the Company's filings with the Securities and Exchange
Commission.  Such statements are based on management's current
expectations and are subject to a number of factors and
uncertainties which could cause actual results to differ
materially from those described in the forward-looking
statements.

Item 6. Exhibit(s) and Reports on Form 8-K.

  (a)Exhibit(s) in the first quarter of 2004:

           Exhibit 31.1    Certification by Jeffrey Siegel, Chief
                      Executive  Officer, pursuant to  Rule  13a-
                      14(a)  or  Rule 15d-14(a) of the Securities
                      and   Exchange  Act  of  1934,  as  adopted
                      pursuant  to  Section 302 of the  Sarbanes-
                      Oxley Act of 2002.

           Exhibit 31.2    Certification by Robert McNally, Chief
                      Financial  Officer, pursuant to  Rule  13a-
                      14(a)  or  Rule 15d-14(a) of the Securities
                      and   Exchange  Act  of  1934,  as  adopted
                      pursuant  to  Section 302 of the  Sarbanes-
                      Oxley Act of 2002.

            Exhibit 32     Certification by Jeffrey Siegel, Chief
                      Executive  Officer,  and  Robert   McNally,
                      Chief  Financial Officer,  pursuant  to  18
                      U.S.C.  Section  1350, as adopted  pursuant
                      to  Section  906 of the Sarbanes-Oxley  Act
                      of 2002.




  (b)Reports on Form 8-K in the first quarter of 2004:
          On  February 26, 2004, the Company filed  a  report  on
      Form  8-K  announcing results of operations  and  financial
      condition  for  its fourth quarter and year ended  December
      31, 2003.






                           SIGNATURES


Pursuant  to the requirements of the Securities Exchange  Act  of
1934, the registrant has duly caused this report to be signed  on
its behalf by the undersigned thereunto duly authorized.






                    Lifetime Hoan Corporation

                                                  May 14, 2004
                    /s/ Jeffrey Siegel
                    __________________________________
                    Jeffrey Siegel
                        Chief Executive Officer and President
                        (Principal Executive Officer)


                                                  May 14, 2004
                    /s/ Robert McNally
                    __________________________________
                    Robert McNally
                        Vice President - Finance and Treasurer
                        (Principal Financial and Accounting Officer)

                                                     Exhibit 31.1
                          CERTIFICATION

I, Jeffrey Siegel, certify that:

   1. I have reviewed this quarterly report on Form 10-Q of Lifetime
      Hoan Corporation ("the registrant");

   2. Based on my knowledge, this quarterly report does not contain
      any untrue statement of a material fact or omit to state a
      material fact necessary to make the statements made, in light of
      the circumstances under which such statements were made, not
      misleading with respect to the period covered by this quarterly
      report:

   3. Based on my knowledge, the financial statements, and other
      financial information included in this quarterly report, fairly
      present in all material respects the financial condition, results
      of operations and cash flows of the registrant as of, and for,
      the periods presented in this quarterly report;

   4. The registrant's other certifying officers and I are
      responsible for establishing and maintaining disclosure controls
      and procedures (as defined in Exchange Act Rules 13a-14 and 15d-
      14) for the registrant and have:

        a. designed such disclosure controls and procedures, or caused
           such disclosure controls and procedures to be designed under our
           supervision, to ensure that material information relating to the
           registrant, including its consolidated subsidiaries, is made
           known to us by others within those entities, particularly during
           the period in which this quarterly report is being prepared;
        b. evaluated the effectiveness of the registrant's disclosure
           controls and procedures and presented in this report our
           conclusions about the effectiveness of the disclosure controls
           and procedures, as of the end of the period covered by this
           report based on such evaluation; and
        c. disclosed in this report any change in the registrant's
           internal controls over financial reporting that occurred during
           the registrant's most recent fiscal quarter that has materially
           affected or is reasonably likely to materially affect the
           registrant's internal controls over financial reporting; and

   5. The registrant's other certifying officers and I have
      disclosed, based on our most recent evaluation of internal
      controls over financial reporting, to the registrant's auditors
      and the audit committee of registrant's board of directors (or
      persons performing the equivalent functions):
        a. all significant deficiencies and material weaknesses in the
           design or operation of internal controls over financial reporting
           which are reasonably likely to adversely affect the registrant's
           ability to record, process, summarize and report financial
           information; and
        b. any fraud, whether or not material, that involves management
           or other employees who have a significant role in the
           registrant's internal controls over financial reporting.





Date:        May 14, 2004



__/s/ Jeffrey Siegel______________
Jeffrey Siegel
President and Chief Executive Officer






                                                     Exhibit 31.2
                          CERTIFICATION

I, Robert McNally, certify that:

  1. I have reviewed this quarterly report on Form 10-Q of Lifetime
     Hoan Corporation ("the registrant");

  2. Based on my knowledge, this quarterly report does not contain
     any untrue statement of a material fact or omit to state a
     material fact necessary to make the statements made, in light of
     the circumstances under which such statements were made, not
     misleading with respect to the period covered by this quarterly
     report:

  3. Based on my knowledge, the financial statements, and other
     financial information included in this quarterly report, fairly
     present in all material respects the financial condition, results
     of operations and cash flows of the registrant as of, and for,
     the periods presented in this quarterly report;

  4. The registrant's other certifying officers and I are
     responsible for establishing and maintaining disclosure controls
     and procedures (as defined in Exchange Act Rules 13a-14 and 15d-
     14) for the registrant and have:

       a. designed such disclosure controls and procedures, or caused
          such disclosure controls and procedures to be designed under our
          supervision, to ensure that material information relating to the
          registrant, including its consolidated subsidiaries, is made
          known to us by others within those entities, particularly during
          the period in which this quarterly report is being prepared;
       b. evaluated the effectiveness of the registrant's disclosure
          controls and procedures and presented in this report our
          conclusions about the effectiveness of the disclosure controls
          and procedures, as of the end of the period covered by this
          report based on such evaluation; and
       c. disclosed in this report any change in the registrant's
          internal controls over financial reporting that occurred during
          the registrant's most recent fiscal quarter that has materially
          affected or is reasonably likely to materially affect the
          registrant's internal controls over financial reporting; and

  5. The registrant's other certifying officers and I
     have disclosed, based on our most recent evaluation of
     internal controls over financial reporting, to the
     registrant's auditors and the audit committee of
     registrant's board of directors (or persons performing the
     equivalent functions):
       a. All significant deficiencies and material weaknesses in the
          design or operation of internal controls over financial reporting
          which are reasonably likely to adversely affect the registrant's
          ability to record, process, summarize and report information; and
       b. Any fraud, whether or not material, that involves management
          or other employees who have a significant role in the
          registrant's internal controls over financial reporting.



Date:        May 14, 2004



___/s/ Robert McNally___________
Robert McNally
Vice President and Chief Financial Officer

EXHIBIT 32

  Certification by Jeffrey Siegel, Chief Executive Officer, and
            Robert McNally, Chief Financial Officer,
   Pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to
         Section 906 of the Sarbanes-Oxley Act of 2002.



        I, Jeffrey Siegel, Chief Executive Officer, and I, Robert
McNally, Chief Financial Officer, of Lifetime Hoan Corporation, a
Delaware corporation (the "Company"), each hereby certifies that:


   (1) The Company's periodic report on Form 10-Q for the period
       ended March 31, 2004 (the "Form 10-Q") fully complies with the
       requirements of Section 13(a) or 15(d) of the Securities Exchange
       Act of 1934, as amended; and
   (2) The information contained in the Form 10-Q fairly presents,
       in all material respects, the financial condition and results of
       operations of the Company.






     /s/ Jeffrey Siegel                        /s/ Robert McNally
     Jeffrey Siegel                            Robert McNally
    Chief Executive Officer                   Chief Financial Officer

    Date:  May 14, 2004                       Date:  May 14, 2004