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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                                  ------------

                                    FORM 10-K

         [X] ANNUAL  REPORT  PURSUANT  TO SECTION 13 OR 15(d) OF THE  SECURITIES
         EXCHANGE ACT OF 1934 FOR THE FISCAL YEAR ENDED DECEMBER 31, 1999
                                                        OR
         [  ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
              SECURITIES EXCHANGE ACT OF 1934

         For the transition period from ________________ to __________________


                         COMMISSION FILE NUMBER 1-13154

                      AMERICAN MEDICAL SECURITY GROUP, INC.
             (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)

       WISCONSIN                                          39-1431799
(State of incorporation)                    (I.R.S. Employer Identification No.)

           3100 AMS BOULEVARD
          GREEN BAY, WISCONSIN                                           54313
(Address of principal executive offices)                              (Zip Code)

REGISTRANT'S TELEPHONE NUMBER, INCLUDING AREA CODE:   (920) 661-3075
SECURITIES REGISTERED PURSUANT TO SECTION 12(B) OF THE ACT:

    TITLE OF EACH CLASS                NAME OF EACH EXCHANGE ON WHICH REGISTERED
Common Stock, no par value                      New York Stock Exchange

SECURITIES REGISTERED PURSUANT TO SECTION 12(G) OF THE ACT:  None

     Indicate  by check mark  whether the  registrant  (1) has filed all reports
required to be filed by Section 13 or 15(d) of the  Securities  Exchange  Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days. Yes |X| No | |

     Indicate by check mark if disclosure of delinquent  filers pursuant to Item
405 of Registration S-K is not contained herein,  and will not be contained,  to
the  best  of  registrant's   knowledge,  in  definitive  proxy  or  information
statements  incorporated  by  reference  in Part  III of this  Form  10-K or any
amendment to this Form 10-K. |_|

     As of February 29, 2000, there were outstanding 15,474,446 shares of Common
Stock.  The  aggregate  market  value  of the  shares  of  such  stock  held  by
non-affiliates  of the registrant was $66,112,860 as of the same date,  assuming
solely  for  purposes  of this  calculation  that all  directors  and  executive
officers of the Registrant are  "affiliates."  This  determination  of affiliate
status is not necessarily a conclusive determination for other purposes.

                       DOCUMENTS INCORPORATED BY REFERENCE
     Portions of American Medical Security Group, Inc. Proxy Statement dated
                            March 31, 2000 (Part III)

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                      AMERICAN MEDICAL SECURITY GROUP, INC.
                                    INDEX TO
                           ANNUAL REPORT ON FORM 10-K
                      For the Year Ended December 31, 1999


                                                                            PAGE

PART I

Item 1      Business...........................................................3
Item 2      Properties.........................................................9
Item 3      Legal Proceedings..................................................9
Item 4      Submission of Matters to a Vote of Security Holders...............10
Executive Officers of the Registrant..........................................10

PART II

Item 5      Market for Registrant's Common Equity and
            Related Stockholder Matters.......................................12
Item 6      Selected Financial Data...........................................13
Item 7      Management's Discussion and Analysis of Financial Condition and
            Results of Operations.............................................14
Item 7A     Quantitative and Qualitative Disclosures About Market Risk .......22
Item 8      Financial Statements and Supplementary Data.......................23
Item 9      Changes in and Disagreements with Accountants on Accounting and
            Financial Disclosure..............................................44

PART III

Item 10    Directors and Executive Officers of the Registrant.................44
Item 11    Executive Compensation.............................................44
Item 12    Security Ownership of Certain Beneficial Owners and Management.....44
Item 13    Certain Relationships and Related Transactions.....................44

PART IV

Item 14    Exhibits, Financial Statement Schedules, and Reports on Form 8-K...44
                 Schedule II -  Condensed Financial Information of Registrant.46
                 Schedule III - Supplementary Insurance Information...........49
                 Schedule IV - Reinsurance....................................50
                 Schedule V - Valuation and Qualifying Accounts...............51
Signatures....................................................................52
Exhibit Index...............................................................EX-1

































                                                                               2



                                     PART I

ITEM 1.       BUSINESS

FORWARD LOOKING STATEMENTS

     A number of forward looking statements are included in this document.  When
used, the terms  "anticipate",  "believe",  "estimate",  "expect",  "objective",
"plan", "possible",  "potential", "project" and similar expressions are intended
to identify forward looking  statements.  Forward looking statements are subject
to inherent risks,  uncertainties  and assumptions that may cause actual results
or events to differ materially from those that are described. In addition to the
assumptions  and other factors  referred to specifically in connection with such
statements,  factors  that may cause  actual  results  or  events to differ  are
described  in  "Item  7.  Management's  Discussion  and  Analysis  of  Financial
Condition and Results of Operations - Cautionary Factors."

GENERAL

     American Medical  Security Group,  Inc. is a leading provider of individual
and small  employer group health care benefits and insurance  products.  As used
herein,  the terms "the Company" or "AMSG"  include  American  Medical  Security
Group,  Inc. and its subsidiaries.  The Company's  principal product offering is
health  insurance for small employer  groups and  individuals.  The Company also
offers  life,  dental,   prescription  drug,  disability  and  accidental  death
insurance,  and provides self funded benefit  administration.  See the Company's
Notes to Consolidated  Financial Statements,  Note 11 "Segments of the Business"
for  information  concerning  the  Company's  two  reportable  segments:  health
insurance  products  (which  accounted for 92% of the Company's  revenue for the
year  ended  December  31,  1999,  compared  to 93% at the end of 1998) and life
insurance products.

     The Company's products are sold through  independent  licensed agents in 31
states and the District of Columbia. The Company specializes in providing health
care  benefits  and other  insurance  products  designed to maximize  choice and
control costs in a compassionate  environment.  The Company  principally markets
health  benefit  products  that  provide  discounts  to  insureds  that  utilize
preferred  provider  organizations   ("PPOs").  PPO  plans  differ  from  health
maintenance  organization  ("HMO") plans in that they typically  provide a wider
choice of health professionals,  fewer benefit restrictions and increased access
to specialists at a somewhat higher premium cost.

     American Medical Security Group, Inc. is a Wisconsin  corporation organized
in 1983.  The  Company's  principal  executive  offices  are located at 3100 AMS
Boulevard,  Green Bay,  Wisconsin 54313 and its telephone number at that address
is (920) 661-3075.

     Prior to and for most of the year 1998,  the business of the Company,  then
known as "United Wisconsin  Services,  Inc.",  consisted of two main components:
the small group health  business,  and the managed care and  specialty  products
business,  as  described  in the Form 10 of  Newco/UWS,  Inc.  ("Newco/UWS")  in
connection with the spin-off of Newco/UWS  referred to below.  Prior to December
1996,  the small group health  business  consisted  primarily of individual  and
small group health  insurance  written  through a joint  venture  with  American
Medical Security Group,  Inc., a Delaware  corporation ("Old AMS").  During that
time, the Company owned  approximately 12% of the issued and outstanding  shares
of Old AMS. The Company  underwrote all of the individual and small group health
insurance  marketed,  produced and administered by Old AMS and ceded back to Old
AMS approximately 50% of the individual and small group health insurance written
by the Company  through the joint  venture.  On December 3, 1996, Old AMS merged
with and into the  Company.  The small group  health  insurance  business of the
Company was then combined  with that of Old AMS in a wholly owned  subsidiary of
the Company.

     On September  11, 1998,  the Company  contributed  all of its  subsidiaries
comprising the managed care and specialty  products  business to a newly created
subsidiary named  "Newco/UWS,  Inc." On September 25, 1998, the Company spun off
the managed care and specialty  products business through a distribution of 100%
of the  issued  and  outstanding  shares of  common  stock of  Newco/UWS  to the
Company's  shareholders  of record  as of  September  11,  1998,  (see  "Item 7.
Management's  Discussion  and  Analysis of  Financial  Condition  and Results of
Operations - Spin-Off").  The Company then adopted its current name of "American
Medical  Security  Group,  Inc."  and  Newco/UWS  changed  its  name to  "United
Wisconsin  Services,  Inc."  Since the  spin-off,  the  business  of the Company
consists solely of the Company's small group health insurance business.


                                                                               3


ACQUISITIONS

     In October 1997, the Company acquired most of the health insurance business
marketed to individuals and small groups that was previously underwritten by Pan
American Life Insurance  Company ("Pan  American").  The Company assumed most of
Pan  American's  remaining  domestic  health  insurance  business  in July 1998.
Effective  January  1999,  the Company  acquired  the  majority  of  Continental
Assurance Company's ("CNA") fully insured employer group health business.

PRODUCTS

     The Company is a leading  provider of health care  benefits  and  insurance
products  tailored  to meet the  varied  health  benefits  needs of its  primary
markets,   including  individuals  and  families,  small  employer  groups,  and
employers  that choose to self fund their health  benefits.  In providing  these
products and services, the Company specializes in designing products to maximize
choice and control costs.

     The Company  customizes  employee benefit  packages for businesses  through
IT'S YOUR  CHOICES(service  mark),  an option  that allows  businesses  to offer
employees  multiple health plan options in a single package.  For example,  this
strategy  allows an employer  with four  employees to offer four  different  and
distinct health plans,  one for each employee.  Although the premium cost of the
plans may vary, the ability to offer different plans is without  additional cost
to the employer.

     Through its medical insurance products marketed to individuals and families
("MedOne"  products),  the Company  provides  coverage to fit the various health
care needs and budgets of consumers. In early 2000, the Company introduced a new
MedOne product, called AFFORDABLEONE(service mark), that is marketed as a health
care plan for cost-conscious individuals.

     The Company  augments its core business with a select line of complementary
products and services.  Ancillary  benefits  available in  conjunction  with the
Company's plans include group dental,  group  short-term  disability,  group and
individual  term  life and  accidental  death,  and  dependent  life  insurance.
Voluntary  dental and term life  insurance  products may be elected by employees
with no employer  contribution  requirements.  Additionally,  the Company offers
COBRA   administration   services  to  groups  subject  to  regulations  of  the
Consolidated Omnibus Budget Reconciliation Act of 1985, as amended.

     The  Company  provides  insureds  and  plan  participants  with  toll-free,
personal customer service 24 hours a day, 365 days a year. In addition,  through
the  Company's   wholly-owned   subsidiary,   Nurse  Healthline,   Inc.  ("Nurse
Healthline"), insureds and plan participants have access to a toll-free, 24-hour
medical information line staffed by registered nurses.

MARKETING

     The Company  currently  markets its employer  group products and individual
products in 31 states and the  District  of  Columbia.  The leading  states with
respect to medical  membership  during 1999 were  Florida,  Illinois,  Michigan,
Ohio,  Texas and Missouri,  which  accounted  for 48% of the  Company's  medical
membership.  For the year ended December 31, 1999, the top ten insured  employer
groups in the aggregate  accounted for approximately 1% of the Company's medical
membership.  As part of the Company's strategy to improve  profitability,  which
was  announced in October  1999,  the Company  ceased  marketing its small group
business  in  Maryland,  Minnesota  and  Florida.  The Company  also  decided to
terminate its existing small group business in these states.

     Product sales are conducted  through licensed  independent  agents.  During
1999,  the Company  continued its  initiative  to streamline  its sales force by
reducing the number of agents selling its products. As of December 31, 1999, the
Company marketed products through approximately 17,000 independent agents, a 47%
reduction  in the number of agents from the prior year.  Independent  agents are
paid  commissions  on new and renewal  sales.  The Company  offers an attractive
incentive and service  package to agents,  creating an  environment as an "agent
friendly"  company.  In early 2000, the Company began marketing a MedOne medical
insurance  product for individuals  over the internet  through online  insurance
agencies.










                                                                               4


     The Company divides its sales territory into two regions,  each of which is
the  responsibility of a Regional Vice President  ("RVP").  The RVPs work with a
total of  approximately  100 sales  managers  in offices  throughout  the United
States in coordinating the Company's sales and marketing efforts.  Additionally,
through an agreement with the Principal Life  Insurance  Company  ("Principal"),
regional sales managers of Principal's Old Northwest Agent distribution  network
have  responsibility  for product sales in Arkansas,  Mississippi,  Nebraska and
Utah.

COMPETITION

     The market for the Company's  health care  products is highly  competitive.
The major  competition  for the  Company's  products  comes  from  national  and
regional firms.  Many of the Company's  competitors  have larger  memberships in
local markets or greater financial resources. The small group, agency-controlled
market is price  sensitive,  and the business is put out for bid more frequently
than larger group business. In addition,  because most of the Company's products
are marketed  primarily through  independent  agencies,  most of which represent
more than one company,  the Company experiences  competition within each agency.
The Company and other  insurers in the small group  health care  product  market
compete  primarily  on the  basis  of  responsiveness  to user  demands,  price,
diversity  of  product  offerings,  quality of  service,  strength  of  provider
networks, reputation, and quality of agency relations.

PROVIDERS

     The Company uses more than 65 commercial provider networks in 31 states and
the  District  of  Columbia.  A master  "payor"  agreement  is in place for each
provider  network that allows the Company to access the provider  contracts  for
its PPO and exclusive provider  organization  products.  These networks are made
available to fully insured products as well as the Company's self funded product
offerings.

     The Company also owns and operates a commercial  PPO network that  includes
providers in Texas, Florida,  Iowa, Nebraska,  Wisconsin,  Arizona, North Dakota
and South  Dakota.  Approximately  20% of the  Company's  business was conducted
through this network for the year ended December 31, 1999, as compared to 23% in
1998. This network services the Company's  business and is also offered to other
insurers,  third party  administrators and self funded employers.  This provides
additional  revenue to the Company and  increases the volume of business used to
leverage  provider  contract  pricing  concessions,  which  are  largely  volume
related.

     The Company contracts with ProVantage Health Services, Inc., a prescription
drug benefit manager,  for the  administration of drug benefits offered with the
Company's products. This arrangement allows members to access their prescription
benefit at  thousands  of retail  outlets  nationwide  or  through a  mail-order
service and is designed to provide cost and efficiency benefits to the Company.

COST CONTAINMENT

     The Company provides  substantially all of the medical management  services
for its members. The Company's  utilization review program,  which is accredited
to meet  national  standards,  is  designed to ensure  that  services  are being
provided at an appropriate  level and meeting members' needs. Case management is
performed by Company staff with the  assistance  of a combination  of internally
developed and commercially purchased software packages used to prompt, guide and
record medical management  decisions.  In addition,  the Company has developed a
series of software programs that enhance its medical management effort.

     The Company has developed a demand  management  telephonic  service through
its Nurse Healthline subsidiary.  Members can access Nurse Healthline registered
nurses 24 hours a day,  seven  days a week.  By using a  computerized  algorithm
based  system,  the nurses are able to gauge the  severity  of the  problem  and
assist the insured in accessing appropriate health care.














                                                                               5


INFORMATION TECHNOLOGY

     The Company's medical, dental, life, and short-term disability products use
custom built,  integrated management  information systems for all administrative
processing  tasks.  These systems  include  underwriting,  billing,  enrollment,
claims processing,  utilization management,  sales reporting,  network analysis,
and service and status reporting.  The systems support all products and provider
arrangements for both fully insured and self funded administrative needs.

     The Company  regularly  evaluates,  upgrades,  and enhances its  management
information systems to further improve its operating  efficiencies and services.
An artificial intelligence system assists in claims processing,  eligibility and
enrollment  tasks.  The Company's data  warehouse  provides the capability to do
data analysis of the business;  looking for trends in utilization,  product mix,
claim  costs,  product  pricing and other  business  factors.  The Company  uses
extensive  personal  computer  based  network and  software  solutions  that are
integrated  with  its  mainframe   system,   which  allows  for  its  continuous
enhancement with technology upgrades and other software solutions.

     In 1999, the Company  completed its initiative to test its computer systems
for  Year  2000  compliance  and  developed  detailed  business  continuity  and
contingency  plans to deal with identified worst case scenarios with the highest
chance of occurring.  The Company  experienced  no known  significant  Year 2000
issues or disruptions  during the beginning of 2000,  and  anticipates no future
significant  problems.  See "Item.  7  Management's  Discussion  and Analysis of
Financial  Condition  and  Results  of  Operations  - Year  2000" for a complete
discussion of Year 2000 matters.

REINSURANCE

     The Company has entered into a variety of  reinsurance  arrangements  under
which it (1) cedes business to other insurance companies to mitigate large claim
risk,  and (2) accepts risk from other  insurance  carriers in  connection  with
certain acquisitions and other business.

     The Company  cedes,  through  excess of loss  arrangements,  certain of its
risks on the small group health  business and life  business.  This  reinsurance
allows for greater  diversification  of risk to control  exposure  to  potential
losses arising from large claims. In addition, it permits the Company to enhance
its premium and asset  growth while  maintaining  favorable  risk-based  capital
ratios. All excess of loss reinsurers with which the Company contracts are rated
"A- (Excellent)" or better by A.M. Best.

     In addition,  in connection with certain  acquisitions  and other business,
the Company assumes risk from other insurance carriers on both an assumption and
a quota share basis. Under assumption reinsurance,  the Company becomes directly
responsible to insureds for business  previously  written by the ceding carrier.
Quota share  reinsurance  is a  contractual  arrangement  whereby the  reinsurer
assumes an agreed  percentage of certain risks insured by the ceding insurer and
shares premium revenue and losses  proportionately.  Quota share  reinsurance is
being used by the Company as part of a vehicle to acquire certain  business from
other  insurance  carriers  and allows the Company to assume  insurance  risk in
certain jurisdictions.

INVESTMENTS

     The Company  attempts to minimize  its business  risk through  conservative
investment policies. Investment guidelines set quality, concentration and return
parameters. Individual fixed income issues must carry an investment grade rating
at the time of purchase,  with an ongoing  average  portfolio  rating of "A-" or
better,  based on ratings of Standard & Poor's Corporation or another nationally
recognized  securities  rating  organization.  The Company invests in securities
authorized  by  applicable  state laws and  regulations  and follows  investment
policies designed to maximize yield,  preserve  principal and provide liquidity.
The Company's portfolio contains no investments in mortgage loans,  non-publicly
traded  securities  (except  for  principal  only  strips  of  U.S.   Government
securities), real estate held for investment or financial derivatives.












                                                                               6


     With the exception of short-term investments and securities on deposit with
various state  regulators,  investment  responsibilities  have been delegated to
external investment managers. Such investment responsibilities, however, must be
carried out within the investment parameters  established by the Company,  which
are amended from time to time. See "Item 7. Management's Discussion and Analysis
of Financial Condition and Results of Operations - Market Risk Exposure" and the
Company's Notes to Consolidated Financial Statements, Note 3, "Investments," for
additional information on the Company's investments.

REGULATION

     Government  regulation of employee  benefit  plans,  including  health care
coverage  and  health  plans,  is a  changing  area  of  law  that  varies  from
jurisdiction to jurisdiction and generally gives  responsible  state and federal
administrative  agencies  broad  discretion.  The  Company  strives to  maintain
compliance  in  all  material  respects  with  the  various  federal  and  state
regulations  applicable to its current operations.  To maintain such compliance,
it may be necessary for the Company or a subsidiary to make changes from time to
time in its services, products, structure or operations. Additional governmental
regulation or future  interpretation of existing  regulations could increase the
cost of the Company's  compliance or otherwise affect the Company's  operations,
products, profitability or business prospects.

     The Company is unable to predict what additional government regulations, if
any,  affecting  its  business  may be enacted in the future or how  existing or
future  regulations might be interpreted.  Most jurisdictions have enacted small
group insurance and rating reforms which generally limit the ability of insurers
and health plans to use risk selection as a method of controlling  costs for the
small  group  business.  These  laws may  generally  limit or  eliminate  use of
pre-existing condition exclusions,  experience rating and industry class rating,
and limit the amount of rate increases from year to year. Under these laws, cost
control  through  provider   contracting  and  managing  care  may  become  more
important,  and the Company believes its experience in these areas will allow it
to  compete  effectively.  The  Company  regularly  monitors  state and  federal
legislative and regulatory activity as it affects the Company's business.

         FEDERAL INSURANCE REGULATION

     In  recent  years,  federal  legislation   significantly  expanded  federal
regulation  of small group health plans and health care  coverage.  The new laws
placed  restrictions  on the  use of  pre-existing  conditions  and  eligibility
restrictions based upon health status,  and prohibited  cancellation of coverage
due to claims  experience  or  health  status.  Federal  reform  also  prohibits
insurance  companies  from  declining  coverage to small  employers.  Additional
federal laws that took effect in 1998  include  prohibitions  against  separate,
lower dollar  maximums for mental health benefits and  requirements  relating to
minimum coverage for maternity inpatient  hospitalization.  Many requirements of
the federal  legislation  are similar to small group  reforms  that have been in
place for many years.  The Company expects to be able to utilize and expand upon
the cost control measures initiated as a result of small group reform.

     The  Clinton  Administration  and members of  Congress  have also  proposed
numerous  other  health  care  reform  measures  in recent  years.  Congress  is
currently considering legislation called a "Patients Bill of Rights" which could
affect  various  aspects of the  Company's  business.  The  Company is unable to
predict when or whether such  legislation  or any additional  federal  proposals
will be enacted or, if enacted, the likely impact on the Company's operations.

         STATE INSURANCE REGULATION

     The Company's  insurance  subsidiaries are subject to regulation by various
insurance  regulatory bodies in each state in which the respective  entities are
licensed.  Regulatory  authorities  exercise  extensive  supervisory  power over
insurance companies in regard to (1) the licensing of insurance  companies;  (2)
the  approval  of forms and  insurance  policies  used;  (3) the  nature of, and
limitation on, an insurance company's  investments;  (4) periodic examination of
the  operations  of  insurance  companies;  (5) the form and  content  of annual
financial  statements  and other  reports  required to be filed on the financial
condition of insurance  companies;  (6) capital  adequacy;  and (7) transactions
with  affiliates  and  changes  in  control.  The  Company's  insurance  company
subsidiaries  are required to file periodic  statutory  financial  statements in
each jurisdiction in which they are licensed.







                                                                               7


     On an ongoing basis,  states  consider  various health care reform measures
relating to network  management,  mandated benefits,  underwriting,  appeals and
administrative  procedures and other  matters.  The Company is unable to predict
what  reforms,  if any,  may be enacted or how these  reforms  would  affect the
Company's operations.

     The National  Association of Insurance  Commissioners  ("NAIC") has adopted
Risk-Based Capital ("RBC") requirements for life and health insurers to evaluate
the  adequacy of  statutory  capital and surplus in relation to  investment  and
insurance risks associated with: (1) asset quality; (2) mortality and morbidity;
(3) asset  and  liability  matching;  and (4) other  business  factors.  The RBC
formula  is used by  state  insurance  regulators  as an early  warning  tool to
identify insurance companies that potentially are inadequately  capitalized.  At
December 31, 1999, the Company's principal insurance company subsidiaries had an
RBC ratio that was substantially above the levels which would require regulatory
action.

     Dividends paid by the Company's  insurance  subsidiaries to the Company are
limited by state insurance regulations. The insurance regulator in the insurer's
state of  domicile  may  disapprove  any  dividend  which,  together  with other
dividends  paid by an  insurance  company  in the prior 12 months,  exceeds  the
regulatory  maximum as computed for the insurance company based on its statutory
surplus and net income.  Based upon the  financial  statements  of the Company's
insurance  subsidiaries  as of December  31, 1999,  as filed with the  insurance
regulators, no dividends may be paid without regulatory approval in 2000.

         INSURANCE HOLDING COMPANY SYSTEMS

     The Company is an insurance  holding company system under  applicable state
laws.  As such,  the  Company  and its  insurance  subsidiaries  are  subject to
regulation  under state  insurance  holding  company laws and regulations in the
states in which the insurance subsidiaries are domiciled.  The insurance holding
company laws and  regulations  generally  require annual  registration  with the
state  departments  of insurance  and the filing of reports  describing  capital
structure, ownership, financial condition, certain intercompany transactions and
general business  operations.  Various notice and reporting  requirements  often
apply to transactions between an insurer and its affiliated companies, depending
on the size and nature of the  transactions.  Certain  state  insurance  holding
company laws and regulations also require prior regulatory approval or notice of
certain  material  intercompany  transactions.  Acquisition  of  control  of  an
insurance  company  requires  the  prior  approval  of state  regulators  in the
insurer's  state  of  domicile  and  sometimes  other   jurisdictions  as  well.
Acquisition  of a  controlling  interest  of the  Company  would  constitute  an
acquisition  of a controlling  interest in each of its  insurance  subsidiaries.
Under  applicable  state law, control is presumed to exist when greater than 10%
of a company's shares are controlled by an entity.

         THIRD PARTY ADMINISTRATORS

     Certain  subsidiaries  of the  Company  are also  licensed  as third  party
administrators   ("TPAs")  in  states  where  TPA  licensing  is  required.  TPA
regulations,  although differing greatly from state to state,  generally contain
certain required administrative  procedures,  periodic reporting obligations and
minimum financial requirements.

         PREFERRED PROVIDER ORGANIZATIONS

     Certain of the  operations  of the  Company's  subsidiaries  are subject to
state PPO or managed care laws and regulations. PPO and managed care regulations
generally  contain  requirements  pertaining  to  provider  networks,   provider
contracting,  and reporting  requirements that vary from state to state. In some
cases, the regulated activities are delegated by the Company's subsidiaries to a
third party. In cases where activities are delegated, the Company's subsidiaries
monitor  the  activities  of the third  party for  compliance  with the laws and
regulations.

         UTILIZATION REVIEW ACTIVITIES

     A number of states have enacted laws and/or adopted  regulations  governing
utilization review  activities.  Generally,  these laws and regulations  require
compliance  with specific  standards for the  performance of utilization  review
services   including   confidentiality,    staffing,   appeals   and   reporting
requirements.  Some of these laws and regulations may affect certain  operations
of the  Company's  subsidiaries.  In some  cases the  regulated  activities  are
delegated  by the  Company's  subsidiaries  to a third  party.  In  cases  where
activities are delegated,  the Company's  subsidiaries monitor the activities of
the third party for compliance with the laws and regulations.


                                                                               8


         ERISA

     The provision of goods and services to or through certain types of employee
health benefit plans is subject to the Employee  Retirement  Income Security Act
of 1974, as amended  ("ERISA").  ERISA is a complex set of laws and  regulations
that are subject to periodic  interpretation  by the United States Department of
Labor and the Internal Revenue Service. ERISA governs how the Company's business
units may do business with employers whose employee benefit plans are covered by
ERISA,  particularly employers that self fund benefit plans. There recently have
been legislative  attempts to limit ERISA's  preemptive effect on state laws. If
such limitations were to be enacted, they might increase the Company's liability
exposure  under state  law-based  suits  relating to  employee  health  benefits
offered by the Company's health plans and may permit greater state regulation of
other aspects of those businesses' operations.

EMPLOYEES

     As of December 31, 1999,  the Company had 2,030  employees,  1,730 of which
are located at its home office  facility  in Green Bay,  Wisconsin.  None of its
employees are represented by a union.  The Company  considers its relations with
its employees to be good.

TRADEMARKS

     The phrase ITS YOUR CHOICESM is a federally  registered service mark of the
Company.  The Company has filed for and maintains  various other service  marks,
trademarks and trade names at the federal level and in various states.  Although
the Company considers its registered  service marks,  trademarks and trade names
important in the operation of its  business,  the business of the Company is not
dependent on any individual service mark, trademark or trade name.


ITEM 2.       PROPERTIES

     The  Company's  headquarters  are  located  in Green Bay,  Wisconsin,  in a
400,000 square foot office building owned by the Company and used by both of its
business  segments.  The  property  is pledged as  collateral  to the  Company's
commercial  lender  pursuant to a mortgage that continues until January 1, 2004.
The Company also leases property at  approximately  50 locations  throughout the
United States for its field sales and provider network offices.


ITEM 3.       LEGAL PROCEEDINGS

     On August 26,  1999, a $6.9 million  verdict was entered  against  American
Medical  Security,  Inc. ("AMS Inc."),  the Company's third party  administrator
("TPA") subsidiary,  in the United States District Court for the Middle District
of  Alabama.  The  decision  was made in a lawsuit  brought  against AMS Inc. by
Skilstaf,  Inc.  ("Skilstaf"),  an Alabama employee leasing company,  in January
1998  alleging  that AMS Inc.  delayed  claims  payments  under a contract  with
Skilstaf to avoid  liability  under a stop-loss  policy issued by its affiliate,
United Wisconsin Life Insurance Company  ("UWLIC").  Skilstaf sought unspecified
damages. The contract, which was entered into in 1992 and terminated by Skilstaf
in 1996, was a TPA contract for Skilstaf's  self funded  employee  benefit plan.
AMS Inc.  has argued  that this case was  governed  by the  Employee  Retirement
Income Security Act of 1974, as amended,  which preempts all state law causes of
action and limits damages to contract  damages.  On September 14, 1999, AMS Inc.
filed a post-trial motion to set aside the jury's finding. If the court does not
grant the motion, it is AMS Inc.'s intent to appeal the decision to the Eleventh
Circuit  Federal  Appeals  Court.  Based on  discussions  with outside  counsel,
management  expects the $6.9  million  verdict to be  reversed or  substantially
reduced following appeal.

















                                                                               9


     On February 7, 2000,  a $5.4 million  verdict was entered  against AMS Inc.
and UWLIC in the Common Pleas Court of Delaware County, Ohio, Civil Division, in
a lawsuit brought against AMS Inc. and UWLIC in 1996 by Health Administrators of
America, Inc. ("Health Administrators"),  an insurance agency owned and operated
by a former  agent of AMS Inc.  The lawsuit  alleges  breach of written and oral
contracts involving commission amounts and fraud. The case was heard and decided
by a magistrate who awarded damages to Health Administrators, based on breach of
written  contracts  and  ruled in favor of AMS Inc.  and UWLIC on breach of oral
contracts and fraud.  On February 22, 2000, AMS Inc. and UWLIC filed  objections
with the Common Pleas Court  requesting that the  magistrate's  decision against
AMS Inc. and UWLIC be reversed.  If the court does not reverse the decision,  it
is AMS Inc.  and  UWLIC's  intention  to file an  appeal  to the  Ohio  Court of
Appeals. Based on discussions with outside counsel,  management expects the $5.4
million judgment to be reversed or substantially  reduced following the decision
on the objections or an appeal.

     The Company is involved in various legal and regulatory  actions  occurring
in the normal course of its  business.  In the opinion of  management,  adequate
provision  has  been  made  for  losses  which  may  result  from  the  Skilstaf
litigation,  the Health Administrators litigation and other legal and regulatory
actions and, accordingly, the outcome of these matters is not expected to have a
material adverse effect on the consolidated financial statements.


ITEM 4.       SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

     No matters were  submitted to a vote of security  holders during the fourth
quarter of 1999.

EXECUTIVE OFFICERS OF THE REGISTRANT

     The executive officers of the Company,  who are elected for one year terms,
are as follows:

                                      
                Name               Age                     Title
         Samuel V. Miller          54       Chairman of the Board, President and Chief Executive Officer
         Gary D. Guengerich        54       Executive Vice President and Chief Financial Officer
         James C. Modaff           42       Executive Vice President and Chief Actuary
         Thomas G. Zielinski       52       Executive Vice President of Operations
         Christopher N. Earl       46       Senior Vice President of Sales and Marketing
         Timothy J. Moore          48       Senior  Vice  President  of  Corporate  Affairs,  General  Counsel  and
                                            Secretary
         Clifford A. Bowers        48       Vice President, Corporate Communications
         John R. Wirch             46       Vice President, Human Resources


     Samuel V.  Miller  has been  Chairman  of the  Board,  President  and Chief
Executive  Officer of the Company since September  1998.  Prior to that time, he
was an Executive  Vice  President of the Company since December 1995. Mr. Miller
has also served as President  and Chief  Executive  Officer of American  Medical
Security  Holdings,  Inc. ("AMS Holdings")  since October 1996.  During 1994 and
1995,  Mr. Miller was a member of the executive  staff  planning  group with the
Travelers  Group,  serving as  Chairman  and Group Chief  Executive  of National
Benefit Insurance Company and Primerica Financial Services Ltd. of Canada. Prior
to 1994, Mr. Miller spent 10 years as President and Chief  Executive  Officer of
American Express Life Assurance Company.

     Gary D.  Guengerich has been  Executive Vice President and Chief  Financial
Officer of the Company since September 1998,  having also served as Treasurer of
the Company until November 1999. He also served in the same  capacities with AMS
Holdings since November 1997. Prior to that time, Mr. Guengerich was Senior Vice
President and Comptroller of First Colony Life Insurance since 1981.

     James C. Modaff has been  Executive Vice President and Chief Actuary of the
Company since August 1999.  Prior to joining the Company,  he was a principal of
Milliman & Robertson,  Inc. (a national  actuarial and consulting  firm) for the
majority of his 14-year career with the firm.











                                                                              10


     Thomas G.  Zielinski has been Executive Vice President of Operations of the
Company since August 1999. Prior to joining the Company, he was a Vice President
of  Humana,  Inc.  (a health  services  company)  where he  served as  Executive
Director of the Wisconsin  Service  Center of Humana,  Inc. and in various other
capacities  since 1981 as a Vice  President of a predecessor  company of Humana,
Inc.

     Christopher  N. Earl has been Senior Vice  President of Sales and Marketing
since  February  1999.  Prior to joining the  Company,  he held  various  senior
management  positions,  including  Regional Vice President of Sales, with United
Healthcare  Corporation (a health services company) from 1993 to 1999. From 1989
to 1993,  Mr. Earl held senior  marketing  positions with  Prudential  Insurance
Company of America.

     Timothy J. Moore has been  Senior  Vice  President  of  Corporate  Affairs,
General Counsel and Corporate  Secretary of the Company since September 1998. He
also served in that capacity with AMS Holdings  since March 1997.  Prior to that
time,  Mr. Moore was a partner  with the  national  law firm of Katten  Muchin &
Zavis, practicing at the firm from 1987 to 1997.

     Clifford A. Bowers has been Vice President of Corporate  Communications  of
the Company since  September 1998. He also served in that capacity with AMS Inc.
since October 1997. From 1988 to 1997, Mr. Bowers was Director of Communications
with Fort Howard Corporation (a paper manufacturer that subsequently merged with
James River Corporation to form Fort James Corporation).

     John R. Wirch has been Vice  President  of Human  Resources  of the Company
since  September  1998. He also served in that capacity with AMS Holdings and/or
AMS Inc. since  February 1996.  Prior to that time, Mr. Wirch was Vice President
of Human  Resources for Little Rapids  Corporation (a  manufacturer of specialty
papers)  from 1993 to 1996,  having  served as  Director of Human  Resources  of
Little Rapids Corporation from 1980 to 1993.















































                                                                              11


                                     PART II

ITEM 5.       MARKET FOR REGISTRANT'S COMMON EQUITY AND
              RELATED STOCKHOLDER MATTERS.

     The common  stock of the  Company is traded on the New York Stock  Exchange
("NYSE")  under the symbol "AMZ".  Prior to September 14, 1998, the common stock
was traded on the NYSE under the symbol "UWZ".  The  following  table sets forth
the per share high and low sales  prices for the common stock as reported on the
NYSE for the periods  indicated and the cash  dividends paid per share for those
periods.  Stock prices  prior to September  25, 1998 are not adjusted to reflect
the spin-off.


                                                                                              
                                                                                                          Cash
                                                                        Market Price                    Dividends
                                                                     High         Low                     Paid
                                                                  -------------------------            ------------

Year ended December 31, 1999
   First Quarter                                                    $   16.25   $   12.06                $      -
   Second Quarter                                                       15.50        7.81                       -
   Third Quarter                                                        11.25        6.50                       -
   Fourth Quarter                                                        6.75        4.00                       -

Year ended December 31, 1998
   First Quarter                                                    $   33.38   $   25.50                $    0.12
   Second Quarter                                                       33.19       28.38                     0.12
   Third Quarter                                                        28.38        8.56                     0.12
   Fourth Quarter                                                       15.06        6.38                       -



     During the fourth quarter of 1999, the Company entered into an agreement to
amend the terms of its line of credit.  The  amendment  contains a debt covenant
restriction  which  prohibits  the  Company  from  declaring  or paying any cash
dividends.  In addition,  dividends  paid by the insurance  subsidiaries  to the
Company are limited by state  insurance  regulations.  Based upon the  financial
statements of the Company's  insurance  subsidiaries as of December 31, 1999, as
filed with the insurance  regulators,  no dividends may be paid by such entities
without prior regulatory approval in 2000.

     As of February 29, 2000,  there were 287  shareholders  of record of common
stock. Based on information  obtained from the Company's transfer agent and from
participants in security position listings and otherwise, the Company has reason
to believe there are  approximately  3,000 beneficial owners of shares of common
stock.































                                                                              12


ITEM 6.       SELECTED FINANCIAL DATA.

     The  following  selected  financial  data  as of and for  the  years  ended
December 31, 1995 through 1999 has been derived from the Company's  consolidated
financial statements.  The following data should be read in conjunction with the
Company's  consolidated  financial  statements,  the related notes thereto,  and
"Management's  Discussion  and  Analysis of Financial  Condition  and Results of
Operations."

                                                                                          
                                                              As of and for the years ended December 31,
                                                        1999       1998(b)       1997       1996(a)       1995
                                                     --------------------------------------------------------------
                                                                 (IN THOUSANDS, EXCEPT PER SHARE DATA)
STATEMENT OF OPERATIONS DATA:
Revenues:
   Premium revenue                                   $ 1,056,107   $ 914,017    $ 957,204   $ 596,099    $ 506,349
   Net investment income                                  18,912      24,220       24,071      24,570       31,186
   Other revenue                                          22,361      22,632       24,249       2,935            -
                                                     --------------------------------------------------------------
       Total revenues                                  1,097,380     960,869    1,005,524     623,604      537,535

Expenses:
   Medical and other benefits                            860,473     691,767      733,491     472,319      399,449
   Selling, general and administrative                   268,059     242,073      252,160     157,136      135,052
   Interest                                                3,564       7,691        9,311       4,325        3,483
   Amortization of goodwill and other intangibles          4,273       8,781        7,975         670            -
   Write-off of intangible assets and related charges          -      15,453            -           -            -
                                                     --------------------------------------------------------------
       Total expenses                                  1,136,369     965,765    1,002,937     634,450      537,984
                                                     --------------------------------------------------------------
Income (loss) from continuing operations,
   before income taxes                                   (38,989)     (4,896)       2,587     (10,846)        (449)

Income tax expense (benefit)                             (13,043)     (1,868)       1,032      (4,140)        (728)
                                                     --------------------------------------------------------------
Income (loss) from continuing operations                 (25,946)     (3,028)       1,555      (6,706)         279

Income from discontinued operations,
   less applicable income taxes                                -      10,003       16,595      16,909        6,094
                                                     --------------------------------------------------------------
Net income (loss)                                      $ (25,946)  $   6,975    $  18,150   $  10,203    $   6,373
                                                     ==============================================================

Earnings (loss) per common share - basic
   Continuing operations                               $   (1.58)  $   (0.18)   $    0.10   $   (0.52)   $    0.02
   Discontinued operations                                     -        0.60         1.01        1.31         0.48
                                                     --------------------------------------------------------------
Net income (loss) per common share - basic             $   (1.58)  $    0.42    $    1.11   $    0.79    $    0.50
                                                     ==============================================================

Earnings (loss) per common share - diluted
   Continuing operations                               $   (1.58)  $   (0.18)   $    0.10   $   (0.52)   $    0.02
   Discontinued operations                                     -        0.60         1.00        1.31         0.48
                                                     --------------------------------------------------------------
Net income (loss) per common share - diluted           $   (1.58)  $    0.42    $    1.10   $    0.79    $    0.50
                                                     ==============================================================

Weighted average common shares outstanding                16,470      16,559       16,423      12,892       12,551
Cash dividends per common share                        $       -   $    0.36    $    0.48   $    0.48    $    0.48

BALANCE SHEET DATA:
Cash and investments                                   $ 293,539   $ 309,562    $ 316,858   $ 335,839    $ 402,711
Total assets                                             503,094     498,722      648,136     693,278      580,121
Notes payable                                             42,523      55,064      124,578     125,788      109,898
Total shareholders' equity                               220,280     266,451      326,377     313,655      212,411

(a)  Includes  operations  of Old  AMS  since  December  3,  1996,  the  date of
     acquisition.
(b)  Discontinued  operations  includes  the  operations  of  Newco/UWS  through
     September 25, 1998, the spin-off  distribution date.  Continuing operations
     includes  interest on debt assumed by Newco/UWS through September 11, 1998,
     the spin-off effective date.




                                                                              13


ITEM 7.       MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
              RESULTS OF OPERATIONS.

OVERVIEW

     American  Medical  Security  Group,  Inc.,  together  with  its  subsidiary
companies  ("AMSG" or the "Company"),  is a provider of health care benefits and
insurance  products for  individuals  and small employer  groups.  The Company's
principal  product  offering is health  insurance for small employer  groups and
health  insurance  for  individuals  and families  ("MedOne").  The Company also
offers  life,  dental,   prescription  drug,  disability  and  accidental  death
insurance,  and  provides  self funded  benefit  administration.  The  Company's
products are actively marketed in 31 states and the District of Columbia through
independent  agents.  Approximately  100 Company sales managers located in sales
offices  throughout  the United  States  support  the  independent  agents.  The
Company's   products  generally  provide  discounts  to  insureds  that  utilize
preferred  provider  organizations  ("PPOs").  AMSG  owns a  preferred  provider
network and also contracts with several other networks to ensure  cost-effective
health care choices to its customers.

SPIN-OFF

     Prior to and for most of the year 1998,  the business of the Company,  then
known as "United Wisconsin  Services,  Inc.",  consisted of two main components:
the small group PPO  business and the managed care and  specialty  business.  On
September 11, 1998, the Company  contributed all of its subsidiaries  comprising
the managed care and  specialty  business to a newly  created  subsidiary  named
"Newco/UWS, Inc.", a Wisconsin corporation ("Newco/UWS"). On September 25, 1998,
the  Company  spun  off the  managed  care  and  specialty  business  through  a
distribution  of 100% of the issued and  outstanding  shares of common  stock of
Newco/UWS to the Company's  shareholders of record as of September 11, 1998. The
Company  thereupon adopted its current name of "American Medical Security Group,
Inc." and Newco/UWS changed its name to "United Wisconsin Services, Inc."

     The net assets of  Newco/UWS  consisted  of assets and  liabilities  of the
managed care and specialty  management business along with $70.0 million in debt
that was assumed by Newco/UWS in conjunction  with the spin-off.  As a result of
the spin-off, the revenues and expenses, assets and liabilities,  and cash flows
of the managed care and specialty  business have been classified as discontinued
operations in the consolidated  financial statements.  The continuing operations
of the Company as reported herein reflect the small group PPO insurance  portion
of the Company's business. The Company obtained a private letter ruling from the
Internal  Revenue Service to the effect that the spin-off  qualifies as tax-free
to the Company, Newco/UWS and the Company's shareholders.

ACQUISITIONS

     During  1997 and  1998,  the  Company  acquired  the  following  blocks  of
business:

- -    In the fourth quarter of 1997, the Company  acquired from Pan American Life
     Insurance  Company ("Pan American") most of the health  insurance  business
     which is marketed to individuals and small employer groups.
- -    Effective  July  1,  1998,  the  Company  assumed  most  of Pan  American's
     remaining domestic health insurance business.
- -    Effective  January 1, 1999, the Company  acquired the majority of the fully
     insured group health business from Continental Assurance Company ("CNA").

     The Company  continues to actively seek  opportunities  for growth  through
acquisition.  Management  believes that as industry  consolidation  occurs,  the
Company is in a position  to take  advantage  of its  operational  efficiencies.
Management will continue to evaluate potential targets for acquisition.

















                                                                              14


SUMMARY OF 1999 RESULTS


     The Company experienced a difficult and challenging year with disappointing
1999 financial  results.  Reserve  strengthening  charges totaling $16.0 million
after-tax were recorded  primarily relating to adverse medical loss ratio trends
in its small group health business.  Factors which significantly  contributed to
the reserve  strengthening  charges include rapidly rising medical costs, higher
than anticipated claims utilization in certain markets, and development of prior
years' claim reserves.

     To combat the adverse  trends  recognized in 1999,  management  implemented
various  action  plans  including  higher  premium rate  increases,  accelerated
repricing  in  certain  targeted   business   segments,   the  exit  from  three
underperforming  markets,  and the introduction of redesigned  products with the
conversion  of older  group  health  plans into these new  benefit  designs.  In
response  to the  increased  pharmacy  costs and  utilization,  the  Company has
introduced  a two-tiered  drug copay plan.  Also,  in late  December  1999,  the
Company entered into a new agreement with its prescription benefit manager which
is  expected  to  provide  cost and  efficiency  benefits.  Management  has also
initiated  new  administrative  programs  designed to reduce  claim  costs.  The
benefits  expected from the  implementation  of these  programs  should begin to
materialize in 2000 and reduce the health loss ratio.

     During the third  quarter of 1999,  the  Company  announced  plans to cease
marketing  and  terminate  existing  small  group  business  in Florida  and all
remaining  business in Maryland and Minnesota  over a period of 18 months.  This
decision was made after it became clear to  management  that certain  regulatory
challenges  existed  which  made  it  impossible  to  return  these  markets  to
profitability. Management of the Company made a considerable effort to work with
state  regulators  on a reasonable  resolution  which  entailed  necessary  rate
increases.  Upon  notification  from the state  regulators  that the Company was
denied the rate  increases  considered  necessary,  management  reevaluated  the
assumptions used for this grouping of markets and found it necessary to record a
premium  deficiency  reserve.  Insurance  contracts  are  grouped as relating to
highly regulated markets and all other markets. Highly regulated markets include
exited and other  markets.  These markets are  identified  based on  significant
rating  restrictions,  states' general legislative and regulatory  environments,
and the Company's ability to effectively underwrite risk. The Company recorded a
$13.7 million  after-tax  charge for a premium  deficiency  reserve to recognize
expected losses related to highly regulated markets.

     Although  management is  disappointed  with the turn of events in 1999, the
combined  effect of the  unfavorable  developments  is  considered  a short-term
setback for the Company principally affecting 1999. Management remains confident
in the underlying  earnings  potential of the Company and has implemented action
plans,   described  above,   which  should  contribute  to  improved   financial
performance starting in early 2000.

     While the Company faced  challenges  with its small group health  products,
its ancillary  products were profitable.  The MedOne product,  combined with the
Company's group dental, group life, and self funded products combined to produce
net income of $15.0 million in 1999.

     The  expense  ratio  for the  Company's  health  segment  improved  in 1999
compared to 1998 due mainly to  management's  commitment  to increase  operating
efficiencies.  The  Company's  low cost  infrastructure  and superior  operating
efficiencies provide flexibility and opportunities for targeted acquisitions and
continued growth through new sales.

     The Company's  balance sheet remains  strong with a book value per share of
$14.86 as of December 31, 1999 and a tangible book value per share of $7.69.  In
addition,  the Company reported  positive cash flows from operations for 1999 of
$26.4 million.

     The Company's medical  membership inforce of 630,217 at the end of 1999 was
down  slightly  compared to 636,238 at the end of the prior year.  Membership in
the three  states that the  Company is exiting  totaled  66,964 at December  31,
1999. The effect of the implemented  premium rate increases and exited states is
expected to result in decreased membership in 2000.









                                                                              15


COMPARISON OF RESULTS OF CONTINUING OPERATIONS

     The Company experienced unrelated  non-recurring items in each of the three
years in the period  ended  December 31, 1999.  Management  believes  that these
non-recurring  items are not reflective of the ongoing operations of the Company
and has  chosen  to  discuss  their  effects  separately.  The  following  table
illustrates the effect of non-recurring items on the Company's results:

                                                                                              
                                                                                  Year ended December 31,
                                                                             1999          1998          1997
                                                                         ------------------------------------------
                                                                                      (IN THOUSANDS)
Income (loss) from continuing operations before interest on
   debt assumed by Newco/UWS and non-recurring items                       $   (12,241)  $     8,439   $     8,851

Interest on debt assumed by Newco/UWS, net of tax                                    -        (2,216)       (3,180)
Non-recurring items, net of tax                                                (13,705)       (9,251)       (4,116)
                                                                         ------------------------------------------

Income (loss) from continuing operations                                   $   (25,946)  $    (3,028)  $     1,555
                                                                         ==========================================



     A summary description of each of the non-recurring items is as follows:

     In the fourth quarter of 1997, the Company  acquired from Pan American most
of the health  insurance  business  which is marketed to  individuals  and small
employer  groups.  The Company  incurred  an  after-tax  charge of $4.1  million
directly related to this acquisition.

     The Company's intangible  distribution system asset was acquired in 1996 as
part of a merger.  During  1997 and 1998,  the Company  experienced  significant
turnover of sales managers and began to reorganize  sales  offices.  During that
period,  the Company  replaced  commissioned  independent  sales  managers  with
salaried sales offices,  while it evaluated the Company's distribution strategy.
In the fourth quarter of 1998, management concluded that a salaried sales office
structure  was more  consistent  with current  strategy  and that the  Company's
intangible  distribution  system asset was  impaired.  As a result,  the Company
recorded an after-tax  charge of $9.3 million to write-off the intangible  asset
and other related costs.

     As more fully described in "Summary of 1999 Results," the Company  recorded
a $13.7 million after-tax charge for a premium  deficiency  reserve in the third
quarter  of 1999 to  recognize  expected  losses  related  to  highly  regulated
markets.

         YEARS ENDED DECEMBER 31, 1999 AND 1998

     The  Company  reported  a net loss of $25.9  million or $1.58 per share for
1999,  compared to an after-tax loss from continuing  operations of $3.0 million
or $0.18 per  share for 1998.  Excluding  non-recurring  charges  and  excluding
interest on debt  assumed by  Newco/UWS,  the  Company  reported a loss of $12.2
million or $0.74 per share for 1999, compared to income of $8.4 million or $0.51
per share for 1998.  The  decline in income from 1998 to 1999 is  primarily  the
result of a higher loss ratio and lower investment gains,  partially offset by a
lower  expense  ratio and lower  amortization  of goodwill and other  intangible
assets.




















                                                                              16


     Health  insurance  premium  revenue  increased 13.9% to $985.3 million from
$865.2 million in 1998. The increase in premium  revenue  reflects both internal
growth and business  acquired from other  insurance  carriers.  Premium  revenue
related to CNA acquired  business  for the year ended  December 31, 1999 totaled
$83.4 million. In addition,  the Company's average fully insured medical premium
per member per month was higher in 1999 at $127 compared to $123 for 1998.  Life
insurance  premium  revenues  increased 6.9% in 1999 to $26.2 million from $24.5
million in 1998,  which is the result of a 6.0% increase in life membership from
1998 to 1999. Management  anticipates premium revenue to remain essentially flat
in 2000 as a slight membership decline is offset by premium rate increases.

     The health loss ratio,  excluding  non-recurring items, was 80.4% for 1999,
compared  to 76.7% for 1998.  The  increase  in the health  loss ratio is due to
reserve  strengthening  charges recorded in 1999 and adverse medical cost trends
as discussed  previously in greater detail.  The Company  reported a health loss
ratio of 78.6% in the fourth quarter of 1999.  Management believes the impact of
its actions will continue to have a positive  impact on the health loss ratio in
2000.  The life loss ratio  increased  to 39.2% for the year ended  December 31,
1999,  compared to 31.5% for 1998.  The life loss ratio tends to fluctuate  from
period to  period.  The  Company  experienced  higher  than  usual  life  claims
experience  during certain  months in 1999,  which caused the year-end life loss
ratio to be above historical  trends.  Management expects the life loss ratio to
improve in 2000.

     Net investment  income  includes  investment  income and realized gains and
losses on investments.  Net investment  income for 1999 decreased 21.9% to $18.9
million from $24.2 million for 1998. Investment gains and losses are realized in
the normal investment process in response to market opportunities.  During 1999,
the Company had $0.8 million in realized  investment losses compared to realized
investment  gains in 1998  totaling  $3.7  million.  Average  annual  investment
yields, excluding realized gains and losses, were also down to 6.7% for the year
ended December 31, 1999, compared to 7.3% for the same period in the prior year.

     Other  revenues,  which is primarily made up of  administrative  fee income
from claim processing and other  administrative  services,  remained  relatively
stable decreasing to $22.4 million in 1999 from $22.6 million in 1998.

     The expense ratio includes commissions, administrative expenses and premium
taxes and assessments, but excludes non-recurring charges. The expense ratio for
health  products was 23.0% for 1999, an improvement  from the prior year expense
ratio of 23.9%. The  administrative  expense ratio decreased in 1999 as a result
of  successfully  leveraging the Company's  expenses over a larger premium base.
Management  believes the health expense ratio will increase slightly in 2000 due
to the implementation of certain administrative initiatives. Management believes
the cost of these  initiatives  will be more than offset by reduced claim costs.
The health commission  expense ratio increased slightly from 1998 as a result of
growth in new business.

     Interest  expense  decreased  to $3.6  million in 1999 from $4.3 million in
1998,  excluding  interest on the $70.0  million  debt  assumed by  Newco/UWS in
conjunction  with the spin-off.  In July 1998,  the Company  refinanced its debt
replacing its subordinated  notes with a bank line of credit at a lower interest
rate, which accounts for the decrease in interest expense from 1998 to 1999.

     Amortization of goodwill and other intangible assets declined significantly
in 1999 to $4.3 million  from $8.8  million in 1998.  The decrease was caused by
the  write-off  of  the  Company's   distribution  system  intangible  asset  as
previously discussed.

     The effective tax rate for 1999 was 33.5% compared with 38.1% for 1998. The
change in the effective tax rate relates to the  amortization of  non-deductible
goodwill in relation to pre-tax income.

         YEARS ENDED DECEMBER 31, 1998 AND 1997

     Results from  continuing  operations  for 1998 was a loss of $3.0  million,
which  was a $4.6  million  decrease  from  income  of $1.6  million  for  1997.
Excluding  non-recurring  charges  and  excluding  interest  on debt  assumed by
Newco/UWS,  income from continuing operations for 1998 was $8.4 million compared
to $8.9  million  for  1997.  The  modest  decline  in  income  from  continuing
operations reflected an improved loss ratio offset by increased selling, general
and administrative expenses.







                                                                              17


     For 1998,  health insurance  premiums  declined 5.8% to $865.2 million from
$918.6  million in 1997.  The decline in premium was  primarily  the result of a
decline in average fully insured medical  membership of 7.2% in 1998 compared to
1997  reflecting  the  Company's  efforts to cull  unprofitable  business.  Life
insurance premiums declined 15.4% in 1998 to $24.5 million from $28.9 million in
1997 which was consistent  with the decline in average life  membership of 16.2%
in 1998 compared to 1997.

     The health loss ratio for the year ended  December  31, 1998 was 76.7%,  an
improvement from 77.5% for 1997. The improved loss ratio for 1998, as previously
mentioned,  reflected the cancellation of unprofitable  business,  including the
stand-alone dental business effective June 1, 1998,  increased higher margin new
business and  repricing of existing  business.  The life loss ratio for the year
ended  December 31, 1998,  was 31.5%,  which was an  improvement  from 35.3% for
1997.

     Net investment  income includes  investment  income and realized gains. Net
investment income for 1998 increased 0.6% to $24.2 million from $24.1 million in
1997.  Average annual investment  yields,  excluding  realized gains and losses,
were 7.3% for the year ended  December 31,  1998,  compared to 8.3% for the same
period in the prior year. Net  investment  income for 1997 included $1.4 million
of mutual fund distributions  which were favorably impacted by foreign financial
markets  in 1997.  Investment  gains  and  losses  are  realized  in the  normal
investment process in response to market opportunities.

     During 1998,  other revenue declined to $22.6 million from $24.2 million in
1997.  The decrease was primarily due to lower  administrative  fee revenue from
self  funded  business  in 1998  offset by  additional  fees  related to the Pan
American business acquired beginning in the third quarter 1998.

     The expense ratio includes commissions, administrative expenses and premium
taxes and assessments, but excludes non-recurring charges. For 1998, the expense
ratio for health  products was 23.9%  compared to 23.0% for 1997.  The increased
health  expense  ratio for 1998  reflected  higher  commission  costs related to
growth in new  business  in 1998 over 1997 and an  investment  in the  Company's
distribution  network.  Also  contributing  to the increase in the expense ratio
were expenses related to the Year 2000 initiative,  and a one-time investment in
re-engineering administrative work flow processes.

     For 1998,  interest expense decreased to $7.7 million from $9.3 million for
1997.  The decrease in interest  expense for 1998  reflected  the  assumption of
$70.0  million  in debt by  Newco/UWS  on  September  11,  1998,  as part of the
spin-off  transaction,  as  further  described  in  Note 2 to  the  Consolidated
Financial  Statements.  Excluding  the  interest on debt  assumed by  Newco/UWS,
interest expense for 1998 was approximately $4.3 million.

     Amortization  of goodwill and  intangibles  for the year ended December 31,
1998,  increased to $8.8  million  from $8.0  million at December 31, 1997.  The
increase  in  amortization  expense  in  1998  was  primarily  due  to  recorded
intangible  assets related to the Pan American small group business  acquired in
October 1997.

     The effective tax rate for the year 1998 was 38.1%  compared with 39.9% for
the year 1997. The change in the effective tax rate relates to the  amortization
of non-deductible goodwill in relation to pre-tax income.

DISCONTINUED OPERATIONS

     Income from  discontinued  operations  reflects  the  operating  results of
Newco/UWS  through  September 25, 1998, the  distribution  date of the spin-off.
Reported  results of  discontinued  operations  in 1998  included  direct  costs
associated with the spin-off of $4.9 million.

LIQUIDITY AND CAPITAL RESOURCES

     The Company's sources of cash flow consist primarily of insurance premiums,
administrative  fee  revenue and  investment  income.  The primary  uses of cash
include   payment  of  medical  and  other   benefits,   selling,   general  and
administrative expenses and debt service costs. Positive cash flows are invested
pending  future  payments  of medical  and other  benefits  and other  operating
expenses.  The  Company's  investment  policies are designed to maximize  yield,
preserve   principal  and  provide   liquidity  to  meet   anticipated   payment
obligations.






                                                                              18


     The Company's cash flows from operations were positive at $26.4 million for
1999,  and negative at $3.7 million and $31.8  million for the years ended 1998,
and  1997,  respectively.  Positive  cash  flows  from  operations  in 1999  are
principally  the  result  of a  leveling  of the  claims  inventory,  growth  in
membership  and lower debt service costs as a result of the  assumption of $70.0
million in debt by Newco/UWS in September  1998. Cash flows from operations were
negative in 1998 and 1997,  due mainly to a decline in business  and a reduction
in the inventory of claims pending  adjudication.  Management believes that cash
flows for 2000 will be  positive  but may  decline  from 1999 due to an expected
decline in business in force.

     The Company's insurance subsidiaries operate in states that require certain
levels of  regulatory  capital and surplus and may  restrict  dividends to their
parent companies. Based upon the financial statements of the Company's insurance
subsidiaries as of December 31, 1999, as filed with the insurance regulators, no
dividends may be paid by these subsidiaries  without prior regulatory  approval.
The  National  Association  of  Insurance  Commissioners  ("NAIC")  has  adopted
risk-based  capital ("RBC")  standards for life and health insurers  designed to
evaluate the  adequacy of  statutory  capital and surplus in relation to various
business  risks  faced  by such  insurers.  The  RBC  formula  is used by  state
insurance  regulators as an early warning tool to identify  insurance  companies
that  potentially  are  inadequately  capitalized.  At December  31,  1999,  the
Company's  principal  insurance  company  subsidiaries had an RBC ratio that was
substantially above the levels which would require regulatory action.

     On July 31, 1998, the Company entered into a five-year  revolving bank line
of credit with a maximum  commitment of $70.0 million.  During 1998, the Company
borrowed  $45.2  million on the bank line of credit to retire  its  subordinated
notes  outstanding.  Effective  November 5, 1999,  the Company  entered  into an
agreement  to amend the line of credit to reduce  the  maximum  commitment  from
$70.0 million to $40.0 million.  In conjunction  with the commitment  reduction,
the  Company  paid $10.0  million on the loan  outstanding  on November 5, 1999,
reducing the outstanding  balance to $35.2 million.  The maximum commitment will
be further  reduced to $30.0  million on July 31,  2001.  The stock of  American
Medical Security  Holdings,  Inc. and United  Wisconsin Life Insurance  Company,
subsidiaries  of the Company,  has been pledged as collateral  for the loan. The
line of credit contains certain  covenants which,  among other matters,  require
the Company to maintain a minimum tangible net worth and restricts the Company's
ability to incur additional debt, pay future cash dividends and transfer assets.
The Company was in compliance with all such covenants at December 31, 1999.

     During 1999,  the Company's  Board of Directors  authorized  the Company to
repurchase up to $10.0 million of the Company's  outstanding  common stock.  The
Company  purchased  1.1 million  shares of its  outstanding  common  stock at an
aggregate  purchase  price of $7.5  million.  As the majority of the shares were
purchased in the fourth  quarter of 1999, the share  repurchase  program did not
have a material impact on the earnings (loss) per share computation for the year
ended December 31, 1999.

     In addition to internally  generated  funds and periodic  borrowings on its
existing bank line of credit,  the Company  believes that  additional  financing
could be obtained as market conditions may permit or dictate.

     The Company does not expect to pay any cash  dividends  in the  foreseeable
future and intends to employ its earnings in the  continued  development  of its
business.  The  Company's  future  dividend  policy will depend on its earnings,
capital requirements,  financial condition and other factors considered relevant
by the Board of Directors.

MARKET RISK EXPOSURE

     The primary investment  objective of the Company is to maximize  investment
income while  controlling risks and preserving  principal.  The Company seeks to
meet this investment  objective  through  diversity of coupon rates,  liquidity,
investment  type,  industry,  issuer and  geographic  location.  The  investment
portfolio of the Company consists primarily of investment grade debt securities.
The Company uses outside investment  managers who seek to maximize return on the
portfolio  within the  Company's  investment  guidelines.  At December 31, 1999,
$274.1 million or 99.2% of the Company's total investment portfolio was invested
in debt securities.









                                                                              19


     The bond  portfolio  had an average  quality  rating of Aa3 at December 31,
1999,  and A1 at December 31,  1998,  as measured by Moody's  Investor  Service.
Almost the entire  portfolio was  classified as available for sale.  The Company
had no investment  mortgage loans,  non-publicly  traded securities  (except for
principal  only  strips of U.S.  Government  securities),  real  estate held for
investment or financial derivatives.  The amortized cost of the total investment
portfolio  exceeded  market  value  by  $16.1  million  at  December  31,  1999.
Management  believes that cash flow from  operations  will be sufficient for its
cash flow needs and that  liquidation  of its  investment  portfolio will not be
necessary.

     The primary  market  risk  affecting  the  Company is  interest  rate risk.
Assuming an immediate  increase of 100 basis points in interest  rates,  the net
hypothetical  decline in fair value of  shareholders'  equity is estimated to be
$7.5  million   after-tax  at  December   31,  1999.   This  amount   represents
approximately 3.4% of the Company's shareholders' equity.

     At December 31, 1999, the fair value of the Company's  borrowings under the
line of  credit  facility  approximated  the  carrying  value.  Market  risk was
estimated  as  the  potential  increase  in  the  fair  value  resulting  from a
hypothetical 1% decrease in the Company's weighted average short-term  borrowing
rate at December 31, 1999,  and was not  materially  different from the year end
carrying value.

INFLATION

     Health care costs have been rising and are  expected to continue to rise at
a rate that  exceeds the  consumer  price  index.  The  Company's  cost  control
measures and premium rate increases are designed to reduce the adverse effect of
medical cost  inflation  on its  operations.  In addition,  the Company uses its
underwriting and medical  management  capabilities to help control  inflation in
health care costs. However, there can be no assurance that the Company's efforts
will fully offset the impact of inflation or that premium revenue increases will
equal or exceed increasing health care costs.

YEAR 2000

     During 1998 and 1999, the Company devoted significant time and resources in
the  effort to  prepare  for the Year  2000  initiative.  The Year 2000  project
focused  on  issues  facing  the  Company  in three  major  areas:  1)  software
applications  developed  internally,  2) software  applications  acquired from a
third  party  that  had  been  customized  by  the  Company,   and  3)  software
applications  acquired  from a third party that had not been  customized  by the
Company  and those  products  and  services  provided  to the  Company  by third
parties.

     The Company  evaluated  all of its major  business  processes and developed
detailed  business  continuity  and  contingency  plans  designed  to deal  with
identified worst case scenarios with the highest chance of occurring. By the end
of 1999, the Company had reached a state of readiness such that all  significant
applications were Year 2000 compliant.

     The  Company   experienced  no  known   significant  Year  2000  issues  or
disruptions during the first part of 2000, and anticipates no future significant
problems relating to the Year 2000 issue.  While the Company currently  believes
that the Year 2000  project was a success and that future  material  operational
problems are unlikely,  there can be no guarantee  that future Year 2000 related
issues will not arise.  Given the  uncertainties  surrounding  unlikely possible
future  events  relating to the Year 2000 issue,  the Company  will  continue to
monitor its applications and business processes.

     The cost of the Year 2000 project was funded  through  operating cash flows
and did not have a material  impact on the  Company's  financial  position.  The
Company  incurred total costs of $3.2 million ($1.2 million in 1999) relating to
the Year 2000 project. In addition,  the Company made total capital expenditures
of $4.5  million  ($2.7  million  in  1999).  The  Company  does not  anticipate
significant future operating and capital  expenditures  related to the Year 2000
project.











                                                                              20


CAUTIONARY FACTORS

     This report and other documents or oral presentations prepared or delivered
by  and on  behalf  of  the  Company  contain  or  may  contain  forward-looking
statements. Such statements are based upon management's current expectations and
are subject to risks and  uncertainties  that could cause the  Company's  actual
results to differ materially from those contemplated in the statements.  Readers
are cautioned  not to place undue  reliance on the  forward-looking  statements.
When used in written documents or oral  presentations,  the terms  "anticipate",
"believe", "estimate",  "expect", "objective", "plan", "possible",  "potential",
"project"  and similar  expressions  are  intended  to identify  forward-looking
statements.  In  addition  to the  assumptions  and other  factors  referred  to
specifically  in connection with such  statements,  factors that could cause the
Company's  actual results to differ  materially  from those  contemplated in any
forward-looking statements include, among others, the following:

- -    Increasing  health care costs  resulting from the aging of the  population,
     advances in medical technology,  increased  utilization of medical services
     and drugs, health care inflation  (particularly  pharmacy costs),  possible
     epidemics and natural  disasters  and other factors  affecting the delivery
     and cost of health care that are beyond the Company's control.

- -    The  Company's  ability to  profitably  distribute  and sell its  products,
     including  changes in business  relationships  with independent  agents who
     sell the Company's  products,  competitive  factors such as the entrance of
     additional  competitors  into the Company's  markets,  competitive  pricing
     practices,  demand for the  Company's  existing and new  products,  and the
     Company's  ability to predict future health care cost trends and adequately
     price its products.

- -    Federal  and state  health  care  reform  laws  adopted  in  recent  years,
     currently  proposed or that may be proposed in the future  which  affect or
     may affect the Company's  operations,  products,  profitability or business
     prospects.  Reform laws adopted in recent years generally limit the ability
     of  insurers  and  health  plans  to use  risk  selection  as a  method  of
     controlling costs for small group business.

- -    Regulatory  factors,  including  delays  in  regulatory  approvals  of rate
     increases and policy forms; regulatory action resulting from market conduct
     activity and general administrative compliance with state and federal laws;
     restrictions on the ability of the Company's subsidiaries to transfer funds
     to the  Company or its other  subsidiaries  in the form of cash  dividends,
     loans or advances without prior approval or notification;  the granting and
     revoking  of  licenses  to  transact  business;  the  amount  and  type  of
     investments  that  the  Company  may  hold;  minimum  reserve  and  surplus
     requirements; and risk-based capital requirements.

- -    Factors  related to the Company's  plans to deal with adverse  medical loss
     ratio trends in its small group health business (which include implementing
     significant  rate  increases,  exiting  three  nonproductive  markets,  and
     introducing  redesigned  products),  including the willingness of employers
     and individuals to accept rate increases,  premium repricing and redesigned
     products.

- -    The development of and changes in claims reserves,  particularly for exited
     markets  where  insured may be inclined  to increase  utilization  prior to
     termination of their policies.

- -    The  ability of the Company to continue  the growth of its  individual  and
     small group health  business,  and its ancillary group products,  including
     group life, dental and self funded business.

- -    The  cost  and  other  effects  of legal  and  administrative  proceedings,
     including the expense of investigating,  litigating and settling any claims
     against the  Company,  and the general  increase  in  litigation  involving
     managed care and medical insurers.

- -    Adverse outcomes of litigation against the Company, including the inability
     of the Company to prevail in having the verdicts in the Skilstaf litigation
     and the Health Administrators litigation reversed or substantially reduced.









                                                                              21


- -    Possible  restrictions  on cash  flow  resulting  from a  denial  by  state
     regulators of the payment of dividends by the Company's  insurance  company
     subsidiaries.

- -    Restrictions  imposed by financing  arrangements  that limit the  Company's
     ability to incur  additional  debt,  pay future cash dividends and transfer
     assets.

- -    Changes in rating  agency  policies  and  practices  and the ability of the
     Company's insurance subsidiaries to maintain or exceed their A- (Excellent)
     rating by A.M. Best.

- -    General  economic  conditions,  including  changes in  interest  rates and
     inflation  that may  impact the  performance  on the  Company's  investment
     portfolio  or  decisions  of  individuals  and  employers  to purchase  the
     Company's products.

- -    The Company's ability to maintain  attractive  preferred  provider networks
     for its insureds.

- -    The Company's ability to integrate effectively the operational,  managerial
     and financial aspects of future acquisitions.

- -    Unanticipated  developments  related to Year 2000 issues,  including  those
     affecting third parties with whom the Company does business.

- -    Factors  affecting the Company's  ability to hire and retain key executive,
     managerial and technical employees.

- -    Other business or investment considerations that may be disclosed from time
     to time in the  Company's  Securities & Exchange  Commission  filings or in
     other publicly disseminated written documents.

     The Company  undertakes  no  obligation  to  publicly  update or revise any
forward-looking  statements,  whether  as a result  of new  information,  future
events or otherwise.


ITEM 7A.      QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.

     See "Item 7.  Management's  Discussion and Analysis of Financial  Condition
and Results of Operations -- Market Risk  Exposure" for  information  concerning
potential market risks related to the Company's investment portfolio.




































                                                                              22


ITEM 8.       FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA.


                         REPORT OF INDEPENDENT AUDITORS


Board of Directors and Shareholders
American Medical Security Group, Inc.


     We have audited the  accompanying  consolidated  balance sheets of American
Medical  Security  Group,  Inc.  and its  subsidiaries,  (the  "Company")  as of
December  31,  1999  and  1998,  and  the  related  consolidated  statements  of
operations,  changes in shareholders' equity and comprehensive income (loss) and
cash flows for each of the three years in the period  ended  December  31, 1999.
Our audits also included the financial  statement  schedules listed in the Index
at Item 14(a).  These financial  statements and schedules are the responsibility
of the  Company's  management.  Our  responsibility  is to express an opinion on
these financial statements and schedules based on our audits.

     We conducted our audits in accordance  with  auditing  standards  generally
accepted in the United States.  Those standards require that we plan and perform
the audit to obtain reasonable  assurance about whether the financial statements
are free of material misstatement. An audit includes examining, on a test basis,
evidence supporting the amounts and disclosures in the financial statements.  An
audit also includes  assessing the accounting  principles  used and  significant
estimates  made by  management,  as well as  evaluating  the  overall  financial
statement  presentation.  We believe that our audits provide a reasonable  basis
for our opinion.

     In our opinion,  the consolidated  financial  statements  referred to above
present fairly, in all material respects, the consolidated financial position of
the Company as of December 31, 1999 and 1998,  and the  consolidated  results of
its  operations  and its cash  flows for each of the three  years in the  period
ended  December 31, 1999, in conformity  with  accounting  principles  generally
accepted in the United  States.  Also,  in our  opinion,  the related  financial
statement  schedules,  when  considered  in  relation  to  the  basic  financial
statements  taken  as a whole,  present  fairly  in all  material  respects  the
information set forth therein.


                                                           /s/ Ernst & Young LLP


Milwaukee, Wisconsin
February 7, 2000

































                                                                              23





                                       AMERICAN MEDICAL SECURITY GROUP, INC.


                                            CONSOLIDATED BALANCE SHEETS

                                                                                                 
                                                                                              December 31,
                                                                                           1999          1998
                                                                                       ----------------------------
                                                                                             (IN THOUSANDS)
ASSETS:

Investments:
   Securities available for sale, at fair value:
     Fixed maturities                                                                    $   270,800   $   293,096
     Equity securities - preferred                                                             2,198         2,457
   Fixed maturity securities held to maturity, at amortized cost                               3,275         3,361
                                                                                       ----------------------------
       Total investments                                                                     276,273       298,914

Cash and cash equivalents                                                                     17,266        10,648

Other assets:
   Property and equipment, net                                                                32,624        35,356
   Goodwill and other intangibles, net                                                       111,347       116,093
   Other assets                                                                               65,584        37,711
                                                                                       ----------------------------
     Total other assets                                                                      209,555       189,160
                                                                                       ----------------------------

Total assets                                                                             $   503,094   $   498,722
                                                                                       ============================


LIABILITIES AND SHAREHOLDERS' EQUITY:

Liabilities:
   Medical and other benefits payable                                                    $   169,117   $   113,133
   Advance premiums                                                                           17,277        18,157
   Payables and accrued expenses                                                              25,044        23,439
   Notes payable                                                                              42,523        55,064
   Other liabilities                                                                          28,853        22,478
                                                                                       ----------------------------
     Total liabilities                                                                       282,814       232,271

Redeemable preferred stock - Series A adjustable rate
   nonconvertible, $1,000 stated value, 25,000 shares authorized                                   -             -

Shareholders' equity:
   Preferred stock (no par value, 475,000 shares authorized)                                       -             -
   Common stock (no par value, $1 stated value, 50,000,000 shares authorized,
     16,653,646 issued and 15,532,146 outstanding at December 31, 1999,
     16,653,179 issued and outstanding at December 31, 1998)                                  16,654        16,653
   Paid-in capital                                                                           187,952       188,981
   Retained earnings                                                                          33,626        59,572
   Accumulated other comprehensive income (loss) (net of tax
     benefit of $5,634,000 in 1999 and tax expense of $670,000 in 1998)                      (10,464)        1,245
   Treasury stock (1,121,500 shares at December 31, 1999, at cost)                            (7,488)            -
                                                                                       ----------------------------
     Total shareholders' equity                                                              220,280       266,451
                                                                                       ----------------------------

Total liabilities and shareholders' equity                                               $   503,094   $   498,722
                                                                                       ============================

SEE ACCOMPANYING NOTES TO CONSOLIDATED FINANCIAL STATEMENTS










                                                                              24





                                       AMERICAN MEDICAL SECURITY GROUP, INC.


                                       CONSOLIDATED STATEMENTS OF OPERATIONS

                                                                                              
                                                                                  Year ended December 31,
                                                                             1999          1998          1997
                                                                         ------------------------------------------
                                                                           (IN THOUSANDS, EXCEPT PER SHARE DATA)
REVENUES:

   Insurance premiums                                                       $1,056,107   $   914,017   $   957,204
   Net investment income                                                        18,912        24,220        24,071
   Other revenue                                                                22,361        22,632        24,249
                                                                         ------------------------------------------
     Total revenues                                                          1,097,380       960,869     1,005,524

EXPENSES:

   Medical and other benefits                                                  860,473       691,767       733,491
   Selling, general and administrative                                         268,059       242,073       252,160
   Interest                                                                      3,564         7,691         9,311
   Amortization of goodwill and other intangibles                                4,273         8,781         7,975
   Write-off of intangible assets and related charges                                -        15,453             -
                                                                         ------------------------------------------
     Total expenses                                                          1,136,369       965,765     1,002,937
                                                                         ------------------------------------------

Income (loss) from continuing operations,
   before income taxes                                                         (38,989)       (4,896)        2,587

Income tax expense (benefit)                                                   (13,043)       (1,868)        1,032
                                                                         ------------------------------------------

Income (loss) from continuing operations                                       (25,946)       (3,028)        1,555

Income from discontinued operations,
   less applicable income taxes                                                      -        10,003        16,595
                                                                         ------------------------------------------

Net income (loss)                                                          $   (25,946)  $     6,975   $    18,150
                                                                         ==========================================


Earnings (loss) per common share - basic
   Continuing operations                                                   $     (1.58)  $     (0.18)  $      0.10
   Discontinued operations                                                        -             0.60          1.01
                                                                         ------------------------------------------
Net income (loss) per common share - basic                                 $     (1.58)  $      0.42   $      1.11
                                                                         ==========================================

Earnings (loss) per common share - diluted
   Continuing operations                                                   $     (1.58)  $     (0.18)  $      0.10
   Discontinued operations                                                        -             0.60          1.00
                                                                         ------------------------------------------
Net income (loss) per common share - diluted                               $     (1.58)  $      0.42   $      1.10
                                                                         ==========================================







SEE ACCOMPANYING NOTES TO CONSOLIDATED FINANCIAL STATEMENTS










                                                                              25





                                       AMERICAN MEDICAL SECURITY GROUP, INC.


                                       CONSOLIDATED STATEMENTS OF CASH FLOWS

                                                                                              
                                                                                  Year ended December 31,
                                                                             1999          1998          1997
                                                                         ------------------------------------------
                                                                                      (IN THOUSANDS)
OPERATING ACTIVITIES:

   Income (loss) from continuing operations                                $   (25,946)  $    (3,028)  $     1,555
   Adjustments to reconcile income (loss) from continuing
     operations to net cash provided by (used in) operating activities:
       Depreciation and amortization                                            11,038        15,343        17,424
       Write-off of intangible assets                                                -        12,833             -
       Net realized investment losses (gains)                                      854        (3,670)       (1,854)
       Deferred income tax benefit                                              (7,112)       (8,256)       (1,722)
       Changes in operating accounts:
         Other assets                                                          (12,945)       (4,869)       10,204
         Medical and other benefits payable                                     55,984       (14,911)      (32,181)
         Advance premiums                                                         (880)       (2,004)       (5,485)
         Payables and accrued expenses                                           1,605        (6,129)        2,122
         Other liabilities                                                       3,830        10,982       (21,882)
                                                                         ------------------------------------------
           Net cash provided by (used in) operating activities                  26,428        (3,709)      (31,819)

INVESTING ACTIVITIES:

   Acquisition of subsidiaries (net of cash and cash
     equivalents acquired of $2,773,000)                                             -         2,623             -
   Purchases of available for sale securities                                 (190,834)     (347,931)     (276,510)
   Proceeds from sale of available for sale securities                         172,086       300,416       311,374
   Proceeds from maturity of available for sale securities                      20,805        20,225           400
   Purchases of held to maturity securities                                       (686)         (540)       (1,629)
   Proceeds from maturity of held to maturity securities                           770         1,100           935
   Purchases of property and equipment                                          (2,976)       (3,326)       (1,839)
   Proceeds from sale of property and equipment                                  1,049           254         2,404
                                                                         ------------------------------------------
           Net cash provided by (used in) investing activities                     214       (27,179)       35,135

FINANCING ACTIVITIES:

   Cash dividends paid                                                               -        (5,956)       (7,892)
   Issuance of common stock                                                          5         2,356         2,965
   Purchase of treasury stock                                                   (7,488)            -             -
   Proceeds from notes payable borrowings                                        5,000        45,158             -
   Repayment of notes payable                                                  (17,541)      (46,944)       (1,210)
                                                                         ------------------------------------------
           Net cash used in financing activities                               (20,024)       (5,386)       (6,137)

Net cash provided by discontinued operations                                         -         1,631        16,113
                                                                         ------------------------------------------

Cash and cash equivalents:
   Net increase (decrease) during year                                           6,618       (34,643)       13,292
   Balance at beginning of year                                                 10,648        45,291        31,999
                                                                         ------------------------------------------
           Balance at end of year                                          $    17,266   $    10,648   $    45,291
                                                                         ==========================================

SEE ACCOMPANYING NOTES TO CONSOLIDATED FINANCIAL STATEMENTS













                                                                              26





                                       AMERICAN MEDICAL SECURITY GROUP, INC.


            CONSOLIDATED STATEMENTS OF CHANGES IN SHAREHOLDERS' EQUITY AND COMPREHENSIVE INCOME (LOSS)
                                                                                                
                                                                                           Accumulated
                                                                                              Other
                                               Common Stock         Paid-In    Retained   Comprehensive  Treasury
                                         -------------------------
                                            Shares      Amount      Capital     Earnings   Income (Loss)   Stock      Total
                                         --------------------------------------------------------------------------------------
                                                                   (IN THOUSANDS, EXCEPT SHARE DATA)

Balance at January 1, 1997                16,293,995    $  16,294   $ 184,019   $ 107,073    $   6,269   $       -   $ 313,655

Comprehensive income:
  Net income                                                                       18,150                               18,150
  Change in net unrealized gain on
    securities, net of taxes of $123,000                                                          (501)                   (501)
                                                                                                                   ------------
Comprehensive income                                                                                                    17,649
                                                                                                                   ------------

Cash dividends paid on common stock
  ($0.48 per share)                                                                (7,892)                              (7,892)

Issuance of common stock                     215,583          216       2,749                                            2,965
                                         --------------------------------------------------------------------------------------

Balance at December 31, 1997              16,509,578       16,510     186,768     117,331        5,768           -     326,377

Comprehensive income:
  Net income                                                                        6,975                                6,975
  Change in net unrealized gain on
    securities, net of taxes of $642,000                                                        (4,613)                 (4,613)
                                                                                                                   ------------
Comprehensive income                                                                                                     2,362
                                                                                                                   ------------

Cash dividends paid on common stock
  ($0.36 per share)                                                                (5,956)                              (5,956)

Issuance of common stock                     143,601          143       2,213                                            2,356

Distribution of Newco/UWS to
  shareholders                                                                    (58,778)          90                 (58,688)
                                         --------------------------------------------------------------------------------------

Balance at December 31, 1998              16,653,179       16,653     188,981      59,572        1,245           -     266,451

Comprehensive loss:
  Net loss                                                                        (25,946)                             (25,946)
  Change in net unrealized gain on
    securities, net of taxes of $6,304,000                                                     (11,709)                (11,709)
                                                                                                                   ------------
Comprehensive loss                                                                                                     (37,655)
                                                                                                                   ------------

Issuance of common stock                         467            1           4                                                5

Stock option forfeiture                                                (1,033)                                          (1,033)

Purchase of treasury stock
  (1,121,500 shares, at cost)                                                                               (7,488)     (7,488)
                                         --------------------------------------------------------------------------------------

Balance at December 31, 1999              16,653,646    $  16,654   $ 187,952   $  33,626    $ (10,464)  $  (7,488)  $220,280
                                       ========================================================================================

SEE ACCOMPANYING NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


                                                                              27




                      AMERICAN MEDICAL SECURITY GROUP, INC.


                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


1.       ORGANIZATION AND SIGNIFICANT ACCOUNTING POLICIES

         ORGANIZATION

     American  Medical  Security  Group,  Inc.,  together  with  its  subsidiary
companies  ("AMSG" or the "Company"),  is a provider of health care benefits and
insurance  products for  individuals  and small employer  groups.  The Company's
principal  product  offering is health  insurance for small employer  groups and
health  insurance  for  individuals  and families  ("MedOne").  The Company also
offers  life,  dental,   prescription  drug,  disability  and  accidental  death
insurance,  and  provides  self funded  benefit  administration.  The  Company's
products are actively marketed in 31 states and the District of Columbia through
independent  agents.  Approximately  100 Company sales managers located in sales
offices  throughout  the United  States  support  the  independent  agents.  The
Company's   products  generally  provide  discounts  to  insureds  that  utilize
preferred  provider  organizations  ("PPOs").  AMSG  owns a  preferred  provider
network and also contracts with several other networks to ensure  cost-effective
health care choices to its customers.

         BASIS OF PRESENTATION

     The consolidated  financial  statements include the accounts of the Company
and all of its majority-owned  subsidiaries.  Significant  intercompany accounts
and transactions have been eliminated.  The accompanying  consolidated financial
statements have been prepared in accordance with accounting principles generally
accepted in the United States ("GAAP").  The preparation of financial statements
in conformity  with GAAP requires  management to make estimates and  assumptions
that affect the amounts  reported in the consolidated  financial  statements and
accompanying notes. Actual results could differ from those estimates.

         CASH AND CASH EQUIVALENTS

     Cash and cash equivalents include operating cash and short-term investments
with original  maturities of three months or less. These amounts are recorded at
cost, which approximates market value.

         INVESTMENTS

     Investments    are    classified    as    either     held-to-maturity    or
available-for-sale.  Investments  which the Company has the positive  intent and
ability to hold to maturity are designated as held-to-maturity and are stated at
amortized cost. All other investments are classified as  available-for-sale  and
are stated at fair value based on quoted market prices,  with  unrealized  gains
and losses  excluded  from  earnings  and  reported as a separate  component  of
shareholders'  equity as accumulated other comprehensive  income or loss, net of
income   tax   effects.   Realized   gains   and   losses   from   the  sale  of
available-for-sale  debt securities and equity  securities are calculated  using
the specific identification method.

         FAIR VALUE OF FINANCIAL INSTRUMENTS

     The fair values of  investments  are reported in Note 3. The fair values of
other  financial  instruments,  principally  other  assets,  advanced  premiums,
payables and accrued expenses,  notes payable and other liabilities  approximate
their December 31, 1999 and 1998 carrying values.

         GOODWILL AND OTHER INTANGIBLES

     Goodwill  represents  the excess of cost over the fair market  value of net
assets acquired.  Goodwill and other intangible  assets are being amortized on a
straight-line basis over a period of 40 years or less. Accumulated  amortization
was $12,676,000 and $8,403,000 at December 31, 1999 and 1998, respectively.









                                                                              28


     The Company  periodically  evaluates whether events and circumstances  have
occurred which may affect the estimated useful life or the recoverability of the
remaining  balance of its intangibles.  A study conducted during 1998 determined
that the Company's sales  distribution  system  intangible assets were impaired.
The sales  distribution  system was acquired on December 3, 1996 in  conjunction
with the purchase of the Company's small group business.  Since the acquisition,
the Company has  largely  eliminated  its  commission-based  sales  distribution
system,  replacing it with salaried sales offices. This resulted in an after-tax
charge to 1998 operations of $9,251,000 or $0.56 per share, including $7,683,000
of intangible  distribution  system assets and $1,568,000 of related costs.  The
Company's management believes that no impairment of goodwill or other intangible
assets exists at December 31, 1999.

         REVENUE RECOGNITION

     Premiums for group health and life policies are recognized ratably over the
period  that  insurance   coverage  is  provided.   Other   revenue,   including
administrative  fee  income  from  claim  processing  and  other  administrative
services, is recognized in the period the service is provided.

         MEDICAL AND OTHER BENEFITS

     The  liabilities  for  medical  and other  benefits  are  determined  using
statistical  analyses  and  represent  estimates of the ultimate net cost of all
reported  and  unreported  claims  that are  unpaid at year end.  The  Company's
year-end claim liabilities are substantially satisfied through claim payments in
the subsequent  year.  Management  believes that the  liabilities  for insurance
claims are adequate. The liability for unpaid claims of $101,721,000 at December
31, 1998, developed deficient in the subsequent year by $10,398,000. At December
31, 1997, the liability for unpaid claims of $123,907,000,  developed  deficient
by $1,228,000 in the subsequent  year.  The estimates are reviewed  periodically
and, as adjustments to the  liabilities  become  necessary,  the adjustments are
reflected in current operations.

         PREMIUM DEFICIENCY RESERVES

     The Company recognizes premium deficiency  reserves on an existing group of
insurance  contracts  when  the  sum  of  expected  future  claim  costs,  claim
adjustment expenses and related maintenance expenses exceeds the expected future
premium  revenue  and  investment  income.  Insurance  contracts  are grouped as
relating to highly  regulated  markets or all other markets  consistent with the
Company's manner of acquiring,  servicing and measuring the profitability of its
business.  Highly regulated  markets are identified based on significant  rating
restrictions,  states' general legislative and regulatory environments,  and the
Company's  ability to  effectively  underwrite  risk.  The Company  continues to
evaluate assumptions and updates the premium deficiency reserve as necessary.

     During 1999, the Company  established a premium  deficiency reserve for its
highly  regulated  markets.  At December  31,  1999,  the Company has  remaining
recorded premium deficiency reserves totaling $16,700,000,  which is included in
medical and other benefits payable in the accompanying balance sheet. No premium
deficiency reserves were recorded prior to 1999.



























                                                                              29


         REINSURANCE

     Reinsurance premiums,  commissions and expense  reimbursements on reinsured
business are accounted for on a basis  consistent  with those used in accounting
for the original  policies  issued and the terms of the  reinsurance  contracts.
Premiums and benefits ceded to other companies have been reported as a reduction
of premium revenue and benefits. Reinsurance receivables and prepaid reinsurance
premium amounts are reported as assets.

     The Company  limits the maximum net loss that can arise from certain  lines
of business by reinsuring (ceding) a portion of these risks with other insurance
organizations  (reinsurers)  on an  excess  of loss or quota  share  basis.  The
Company's  retention  limit is $500,000  per policy year for medical  claims and
$50,000 for life claims. The Company is contingently liable on reinsurance ceded
in the event that the reinsurers do not meet their contractual obligations.

     The Company has  acquired  certain  business  from other  carriers  through
reinsurance transactions.  A summary of reinsurance assumed and ceded related to
acquired business is as follows:


                                                                                              
                                                                                  Year ended December 31,
                                                                             1999          1998          1997
                                                                         ------------------------------------------
                                                                                      (IN THOUSANDS)
Reinsurance assumed:
   Insurance premiums                                                      $   107,989   $    99,645   $    30,256
   Medical and other benefits                                                   95,764        80,786        23,270

Reinsurance ceded:
   Insurance premiums                                                      $     2,793   $    14,074   $         -
   Medical and other benefits                                                    6,890        12,958             -



         PROPERTY AND EQUIPMENT

     Property and equipment are recorded at cost.  Depreciation and amortization
are provided  using the  straight-line  method over the estimated  useful lives,
which are 20 to 30 years for land improvements, 10 to 40 years for buildings and
building  improvements,  three to five years for computer equipment and software
and three to 10 years for furniture and other equipment.

         INCOME TAXES

     Deferred income taxes reflect the net tax effects of temporary  differences
between the carrying  amounts of assets and liabilities for financial  statement
purposes and the amounts used for income tax purposes.  A valuation allowance is
recorded on deferred tax assets that  management  believes  more likely than not
will not be realized.

         RELATED PARTIES

     The Company has deferred  compensation  payable to employees of  $3,597,000
and $1,421,000 at December 31, 1999 and 1998, respectively.























                                                                              30


         EARNINGS PER COMMON SHARE

     A reconciliation  of the numerator and denominator of the basic and diluted
earnings per common share ("EPS") is as follows:

                                                                                              
                                                                                  Year ended December 31,
                                                                             1999          1998          1997
                                                                         ------------------------------------------
                                                                       (IN THOUSANDS, EXCEPT SHARE AND PER SHARE DATA)
Numerator:
   Income (loss) from continuing operations                                $   (25,946)  $    (3,028)  $     1,555
                                                                         ==========================================

Denominator:
   Denominator for basic EPS - weighted average shares                      16,470,096    16,558,887    16,423,270
   Effect of dilutive securities - employee stock options                            -             -       147,715
                                                                         ------------------------------------------
     Denominator for diluted EPS                                            16,470,096    16,558,887    16,570,985
                                                                         ==========================================

Income (loss) from continuing operations per common share:
   Basic                                                                   $     (1.58)  $     (0.18)  $      0.10
   Diluted                                                                 $     (1.58)  $     (0.18)  $      0.10



     There was no effect of  dilutive  securities  for the years  ended 1999 and
1998 because  employee  stock  options were  antidilutive  during such  periods.
Options  to  purchase  1,908,449  shares of common  stock were  outstanding  and
exercisable  at the end of 1997  and all but  147,715  were  excluded  from  the
computation  of diluted  earnings per share because the options'  exercise price
was greater than the average market price of common shares and,  therefore,  the
effect would be antidilutive.

         COMPREHENSIVE INCOME (LOSS)

     Comprehensive  income  (loss) is defined as net income (loss) plus or minus
other  comprehensive  income  (loss),  which  for the  Company,  under  existing
accounting  standards,  includes  unrealized gains and losses, net of income tax
effects,  on certain  investments in debt and equity  securities.  Comprehensive
income  (loss) is  reported  by the Company in the  consolidated  statements  of
changes in shareholders' equity and comprehensive income (loss).




































                                                                              31


2.       DISTRIBUTION OF NEWCO/UWS TO SHAREHOLDERS

     On May 27,  1998,  the Board of  Directors  of the  Company,  then known as
United Wisconsin Services, Inc., ("UWS") approved a plan to spin off its managed
care  companies  and  specialty  management  business to its  shareholders  (the
"Distribution").  In connection with the spin-off,  the Company changed its name
to  "American  Medical  Security  Group,   Inc."  On  September  25,  1998,  the
Distribution date,  shareholders of AMSG received one share of common stock of a
newly formed company,  Newco/UWS,  Inc.  ("Newco/UWS"),  for every share of AMSG
owned as of September 11, 1998, the record date.  AMSG obtained a private ruling
from the Internal  Revenue Service to the effect that the spin-off  qualified as
tax free to AMSG, Newco/UWS and AMSG shareholders.

     The net assets of  Newco/UWS  consisted  of assets and  liabilities  of the
managed care and specialty  management  business along with  $70,000,000 in debt
that was assumed by Newco/UWS in conjunction  with the  Distribution.  Newco/UWS
was renamed United Wisconsin Services,  Inc. The operations of Newco/UWS,  along
with direct costs of approximately  $4,900,000 associated with the spin-off, are
reflected in  discontinued  operations.  All prior  periods of the  consolidated
financial  statements of AMSG have been restated to reflect Newco/UWS operations
as discontinued operations in the accompanying consolidated financial statements
of AMSG.  Discontinued  operations  reported total revenues of $488,033,000  and
$609,109,000  for  1998  and  1997,   respectively.   Interest  expense  on  the
$70,000,000 debt assumed by Newco/UWS is reflected in continuing operations only
through September 11, 1998.


3.       INVESTMENTS

     Net investment income from continuing operations includes the following:


                                                                                              
                                                                                  Year ended December 31,
                                                                             1999          1998          1997
                                                                         ------------------------------------------
                                                                                      (IN THOUSANDS)

Interest on fixed maturities                                               $    18,731   $    18,437   $    19,037
Dividends on equity securities                                                     134           716         2,369
Realized gains                                                                   1,351         5,078         2,219
Realized losses                                                                 (2,205)       (1,408)         (365)
Interest on cash equivalents and other investment income                         1,581         2,112         1,720
                                                                         ------------------------------------------
   Gross investment income                                                      19,592        24,935        24,980
Investment expenses                                                               (680)         (715)         (909)
                                                                         ------------------------------------------
     Net investment income                                                 $    18,912   $    24,220   $    24,071
                                                                         ==========================================



     Unrealized gains (losses) are computed as the difference  between estimated
fair  value  and  amortized  cost for fixed  maturities  and  equity  securities
classified  as available  for sale. A summary of the net decrease in  unrealized
gains, which is included in accumulated other comprehensive income (loss), is as
follows:

                                                                                              
                                                                                  Year ended December 31,
                                                                             1999          1998          1997
                                                                         ------------------------------------------
                                                                                      (IN THOUSANDS)

Fixed maturities                                                           $   (17,753)  $    (1,849)  $     7,669
Equity securities                                                                 (260)         (105)       (7,545)
Discontinued operations, net of deferred income taxes                                -        (3,211)         (748)
                                                                         ------------------------------------------
   Net decrease in unrealized gains                                        $   (18,013)  $    (5,165)  $      (624)
                                                                         ==========================================









                                                                              32


     Changes in accumulated other comprehensive income (loss) related to changes
in unrealized gains and losses on securities are as follows:

                                                                                              
                                                                                  Year ended December 31,
                                                                             1999          1998          1997
                                                                         ------------------------------------------
                                                                                      (IN THOUSANDS)

Change in net unrealized gains on securities, net of taxes                 $   (12,264)  $     1,074   $     1,452
Less:  reclassification adjustment for gains (losses) included in
   net income (loss), net of tax benefit of $299,000 in 1999, and tax
   expense of $1,284,000 and $649,000 in 1998, and 1997, respectively             (555)        2,386         1,205
                                                                         ------------------------------------------
     Change in net unrealized gains from continuing operations,
       net of taxes                                                            (11,709)       (1,312)          247
     Change in net unrealized gains from discontinued operations,
       net of taxes                                                                  -        (3,211)         (748)
                                                                         ------------------------------------------

     Change in net unrealized gains on securities, net of taxes            $   (11,709)  $    (4,523)  $      (501)
                                                                         ==========================================



     The amortized cost and estimated fair values of investments are as follows:

                                                                                           
                                                                             Gross         Gross
                                                             Amortized    Unrealized    Unrealized     Estimated
                                                               Cost          Gains        Losses      Fair Value
                                                           --------------------------------------------------------
                                                                               (IN THOUSANDS)
AT DECEMBER 31, 1999:
Available for sale:
   Fixed maturities:
     U.S. Treasury securities                                $    54,150   $         -   $    (3,488)  $    50,662
     Corporate debt securities                                   152,312            90        (9,067)      143,335
     Foreign government securities                                16,638             -          (686)       15,952
     Government agency mortgage-backed securities                 44,102            12        (1,914)       42,200
     Municipal securities                                         19,386             -          (735)       18,651
                                                           --------------------------------------------------------
                                                                 286,588           102       (15,890)      270,800
   Equity securities - preferred                                   2,508             -          (310)        2,198
Held to maturity:
   U.S. Treasury securities                                        3,275             3           (54)        3,224
                                                           --------------------------------------------------------
                                                             $   292,371   $       105   $   (16,254)  $   276,222
                                                           ========================================================







                                                                                           
                                                                             Gross         Gross
                                                             Amortized    Unrealized    Unrealized     Estimated
                                                               Cost          Gains        Losses      Fair Value
                                                           --------------------------------------------------------
                                                                               (IN THOUSANDS)
AT DECEMBER 31, 1998:
Available for sale:
   Fixed maturities:
     U.S. Treasury securities                                $    35,932   $       630   $       (31)  $    36,531
     Corporate debt securities                                   168,853         3,201        (2,230)      169,824
     Foreign government securities                                18,055           371          (476)       17,950
     Government agency mortgage-backed securities                 68,291           536           (36)       68,791
                                                           --------------------------------------------------------
                                                                 291,131         4,738        (2,773)      293,096
   Equity securities - preferred                                   2,507             -           (50)        2,457
Held to maturity:
   U.S. Treasury securities                                        3,361            85             -         3,446
                                                           --------------------------------------------------------
                                                             $   296,999   $     4,823   $    (2,823)  $   298,999
                                                           ========================================================


                                                                              33


     The amortized cost and estimated fair values of debt securities at December
31, 1999 by  contractual  maturity are shown  below.  Expected  maturities  will
differ from contractual  maturities because borrowers may have the right to call
or prepay obligations.

                                                                                           
                                                               Available-for-Sale           Held-to-Maturity
                                                             Amortized     Estimated     Amortized     Estimated
                                                               Cost       Fair Value       Cost       Fair Value
                                                           --------------------------------------------------------
                                                                               (IN THOUSANDS)

   Due in one year or less                                   $     3,793   $     3,774   $       900   $       903
   Due after one through five years                              134,304       126,036         2,375         2,321
   Due after five through ten years                               63,912        59,691             -             -
   Due after ten years                                            40,478        39,099             -             -
                                                           --------------------------------------------------------
                                                                 242,487       228,600         3,275         3,224
Government agency mortgage-backed securities                      44,101        42,200             -             -
                                                           --------------------------------------------------------
                                                             $   286,588   $   270,800   $     3,275   $     3,224
                                                           ========================================================



     At December 31, 1999, the insurance  subsidiaries  had fixed securities and
cash  equivalents  on deposit  with various  state  insurance  departments  with
carrying values of approximately $3,275,000.


4.       PROPERTY AND EQUIPMENT

     Property and equipment are stated at cost and are summarized as follows:


                                                                                                 
                                                                                              December 31,
                                                                                           1999          1998
                                                                                       ----------------------------
                                                                                             (IN THOUSANDS)

Land and land improvements                                                               $     3,882   $     3,877
Building and building improvements                                                            24,175        23,740
Computer equipment and software                                                                9,668        13,052
Furniture and other equipment                                                                 13,476        13,137
                                                                                       ----------------------------
                                                                                              51,201        53,806
Less accumulated depreciation                                                                (18,577)      (18,450)
                                                                                       ----------------------------
                                                                                         $    32,624   $    35,356
                                                                                       ============================



     The Company  recognized  depreciation  expense on property and equipment of
$4,544,000, $5,450,000, and $8,625,000 in 1999, 1998 and 1997, respectively.























                                                                              34


5.       DEBT

     Notes payable consists of the following:

                                                                                                 
                                                                                              December 31,
                                                                                           1999          1998
                                                                                       ----------------------------
                                                                                             (IN THOUSANDS)

Line of credit, commercial banks, adjusted periodically,
   interest payments due quarterly through July 31, 2003                                 $    35,158   $    45,158

Mortgage payable, commercial bank, 9.05% interest, monthly
   principal payments of $100,000 plus interest through January 1, 2004                        7,300         8,500

Notes payable, commercial bank, adjusted periodically, one
   year note due March 31, 1999, interest payments due monthly                                     -         1,000

Promissory note, 8.00% interest, quarterly interest payments
   through October 1, 2001                                                                        65           406
                                                                                       ----------------------------
                                                                                         $    42,523   $    55,064
                                                                                       ============================



     On July 31, 1998, the Company  entered into a five year revolving bank line
of credit with a maximum commitment of $70,000,000,  and a $10,000,000  sublimit
for swingline loans.  Under the bank line of credit,  the Company had the option
to select an interest rate based on the Eurodollar  rate or alternate base rate.
The  alternate  base rate is the  larger of the  bank's  corporate  base rate of
interest or the federal funds rate plus 1/2% per annum.  The swingline loans may
be used for short term borrowings and are required to be repaid no later than 30
days after they are made.  Swingline loans are charged the bank's daily floating
rate of interest.

     During 1998, the Company borrowed $45,158,000 on the bank line of credit to
retire its  subordinated  notes  outstanding.  Effective  November 5, 1999,  the
Company  entered  into an  agreement  to amend the line of credit to reduce  the
maximum commitment from $70,000,000 to $40,000,000.  The maximum commitment will
be further  reduced  to  $30,000,000  on July 31,  2001.  The stock of  American
Medical Security  Holdings,  Inc. and United  Wisconsin Life Insurance  Company,
subsidiaries of the Company, has been pledged as collateral for the loan.

     In conjunction with the commitment reduction,  the Company paid $10,000,000
on the loan outstanding on November 5, 1999, reducing the outstanding balance to
$35,158,000. The amended line of credit agreement also revises pricing schedules
and  certain  covenants  which,  among  other  matters,  require  the Company to
maintain a minimum  tangible  net worth and restrict  the  Company's  ability to
incur additional debt, pay future cash dividends and transfer assets.

     The  mortgage  payable  is  collateralized  by the  Company's  home  office
property  located in Green Bay,  Wisconsin.  The Company  believes  the carrying
value of all notes payable approximates fair value.

     Future annual principal  amounts due for all notes are $1,265,000 for 2000,
$6,358,000 for 2001,  $1,200,000 for 2002,  $31,200,000 for 2003, and $2,500,000
for  2004.  During  1999,  1998 and  1997,  interest  paid  totaled  $3,547,000,
$6,971,000 and $9,320,000, respectively.


















                                                                              35


6.       INCOME TAXES

     The Company and most of its subsidiaries file a consolidated federal income
tax return.  The Company and its  subsidiaries  file separate  state  franchise,
income and premium tax returns as applicable.

     The Company had a net federal income tax receivable of $6,377,000 and a net
federal  income  tax  payable  of  $620,000  at  December  31,  1999  and  1998,
respectively.  The Company and its  subsidiaries  have state net  business  loss
carryforwards  totaling  $59,858,000  at December 31, 1999,  which expire in the
year  2010.  Federal  and  state  income  tax  payments  related  to  continuing
operations,  net of  refunds,  were  $1,496,000  in 1999,  $710,000  in 1998 and
$3,534,000 in 1997.

     The components of income tax expense (benefit) are as follows:


                                                                                              
                                                                                  Year ended December 31,
                                                                             1999          1998          1997
                                                                         ------------------------------------------
                                                                                      (IN THOUSANDS)
Current:
   Federal                                                                 $    (5,965)  $     5,295   $     1,965
   State                                                                            34         1,091           292
                                                                         ------------------------------------------
                                                                                (5,931)        6,386         2,257
Deferred:
   Federal                                                                      (6,244)       (5,522)         (137)
   State                                                                          (868)       (2,732)       (1,088)
                                                                         ------------------------------------------
                                                                                (7,112)       (8,254)       (1,225)
                                                                         ------------------------------------------

Income tax expense (benefit) from continuing operations                        (13,043)       (1,868)        1,032
Income tax expense from discontinued operations                                      -         9,028         9,918
                                                                         ------------------------------------------
   Total income tax expense (benefit)                                      $   (13,043)  $     7,160   $    10,950
                                                                         ==========================================



     The  differences  between taxes computed at the federal  statutory rate and
recorded income taxes attributable to continuing operations are as follows:


                                                                                              
                                                                                  Year ended December 31,
                                                                             1999          1998          1997
                                                                         ------------------------------------------
                                                                                      (IN THOUSANDS)

Tax expense (benefit) at federal statutory rate                            $   (13,658)  $    (1,714)  $       904
Goodwill amortization                                                              879           878           844
State income and franchise taxes, net of federal benefit                          (565)       (1,066)         (559)
Other, net                                                                         301            34          (157)
                                                                         ------------------------------------------
   Tax expense (benefit) from continuing operations                        $   (13,043)  $    (1,868)  $     1,032
                                                                         ==========================================




















                                                                              36


     Significant  components  of the  Company's  federal and state  deferred tax
liabilities and assets are as follows:


                                                                                               >
                                                                December 31, 1999           December 31, 1998
                                                              Federal        State        Federal        State
                                                           --------------------------------------------------------
                                                                               (IN THOUSANDS)
Deferred tax liabilities:
   Intangibles                                               $    (6,389)  $       788   $    (6,685)  $       759
   Unrealized gains on investments                                     -             -          (669)            -
   Prepaid assets                                                 (1,371)         (158)       (1,294)         (112)
   Other taxable temporary differences                            (1,509)          (26)         (934)          (35)
                                                           --------------------------------------------------------
                                                                  (9,269)          604        (9,582)          612
Deferred tax assets:
   Advance premium discounting                                     1,174            65         1,203             5
   Basis in minority-owned subsidiaries                              835           188         1,317           313
   Unrealized losses on investments                                5,635             -             -             -
   Insurance liabilities                                           7,704           711         1,415            51
   Unearned income                                                 1,514           291         1,172           226
   Bad debt reserve and other non-deductible liabilities           2,495           524         1,756           371
   Specified policy acquisition costs                                910            47           802             -
   Depreciation and amortization                                       -             -           544           299
   State net business loss carryforwards                               -         3,290             -         2,646
   Other deductible temporary differences                            880           177           286            38
                                                           --------------------------------------------------------
                                                                  21,147         5,293         8,495         3,949
Valuation allowance                                                 (379)       (2,468)         (519)       (2,135)
                                                           --------------------------------------------------------
                                                                  20,768         2,825         7,976         1,814
                                                           --------------------------------------------------------

Net deferred tax assets (liabilities)                        $    11,499   $     3,429   $    (1,606)  $     2,426
                                                           ========================================================



     The  federal  deferred  benefit  arising  from the  deductibility  of state
deferred tax is included as a component of other federal deferred taxes. The net
deferred  tax  assets  and   liabilities   are  included  in  other  assets  and
liabilities, as applicable in the accompanying balance sheets.


7.       COMMITMENTS AND CONTINGENCIES

     On August 26, 1999, a $6,900,000 verdict was entered against the Company in
a lawsuit which principally  alleged breach of contract  involving the timing of
claims  payments.  The  Company  intends to appeal  this  decision  to a Federal
Appeals Court.  Management  expects the verdict to be reversed or  substantially
reduced  following  appeal.  As a result,  the Company's accrual related to this
case is not material.

     On February 7, 2000, a $5,400,000  verdict was entered  against the Company
in a lawsuit which alleged breach of contract  involving  commission amounts due
to a former agent. The Company has filed objections  requesting  reversal of the
decision and intends to appeal if necessary.  Management  expects the verdict to
be  reversed  or  substantially  reduced  following  appeal.  As a  result,  the
Company's accrual related to this case is not material.

     The Company is involved in various legal and regulatory  actions  occurring
in the normal course of its  business.  In the opinion of  management,  adequate
provision has been made for losses which may result from the above-mentioned and
other  legal and  regulatory  actions  and,  accordingly,  the  outcome of these
matters is not expected to have a material  adverse  effect on the  consolidated
financial statements.












                                                                              37


8.       SHAREHOLDERS' EQUITY

         STATUTORY FINANCIAL INFORMATION

     Insurance  companies  are  subject to state  insurance  regulations.  These
regulations  require,  among other matters,  the filing of financial  statements
prepared  in  accordance  with  statutory  accounting  practices  prescribed  or
permitted  for  insurance  companies.  The  combined  statutory  surplus  of the
Company's  insurance  subsidiaries,  United Wisconsin Life Insurance Company and
American Medical Security Insurance Company of Georgia, at December 31, 1999 and
1998, was $155,937,000 and $183,288,000, respectively.

     State  insurance  regulations  also  require the  maintenance  of a minimum
compulsory  surplus based on a percentage of premiums  written.  At December 31,
1999,  the  Company's  insurance  subsidiaries  were in  compliance  with  these
compulsory regulatory requirements.

         RESTRICTIONS ON DIVIDENDS FROM SUBSIDIARIES

     Dividends paid by the insurance  subsidiaries to the Company are limited by
state insurance  regulations.  The insurance  regulator in the state of domicile
may  disapprove  any dividend  which,  together with other  dividends paid by an
insurance company in the prior twelve months,  exceeds the regulatory maximum as
computed  for the  insurance  company  based on its  statutory  surplus  and net
income.   Based  upon  the  financial  statements  of  the  Company's  insurance
subsidiaries as of December 31, 1999, as filed with the insurance regulators, no
dividends may be paid without prior regulatory approval in 2000.


9.       EMPLOYEE BENEFIT PLANS

         STOCK BASED COMPENSATION PLANS

     The Company has a stock-based  compensation plan, the Equity Incentive Plan
(the  "Plan"),  for the  benefit of  eligible  employees  and  directors  of the
Company.  The Plan permits the grant of  nonqualified  stock  options  ("NQSO"),
incentive stock options, stock appreciation rights,  restricted stock awards and
performance  awards.  Persons  eligible to  participate  in the Plan include all
full-time active employees and outside directors of the board of directors.  The
Plan allows for the granting of up to 4,000,000  shares of which 918,677  shares
are available  for grant as of December 31, 1999.  No benefits  other than NQSOs
have been granted under the plan.

     The terms of incentive stock options and nonqualified stock options granted
under the Plan cannot  exceed more than 10 and 12 years,  respectively,  and the
option exercise price generally cannot be less than the fair market value of the
Company's  common stock on the date of grant.  Incentive stock options and NQSOs
are not exercisable in any event prior to six months following the grant date.

     Stock  appreciation  rights  generally have a grant price at least equal to
100% of the fair market value of the  Company's  common  stock.  The term of the
stock appreciation  rights cannot exceed 12 years. Stock appreciation rights are
not exercisable prior to six months following the grant date.

     Restricted  stock  generally may not be sold or otherwise  transferred  for
certain  periods based on the passage of time,  the  achievement  of performance
goals or the occurrence of other events. However, participants may exercise full
voting rights and are entitled to receive all dividends and other  distributions
with respect to restricted  stock.  Restricted  stock does not vest prior to six
months following the date of grant.

     On  November  17,  1998,  the Company and a key  executive  entered  into a
deferred stock  agreement.  Under the agreement the Company has an obligation to
issue  73,506  shares  of AMSG  common  stock  provided  the  executive  remains
continuously  employed with AMSG through November 17, 2002. The Company incurred
expense of $225,000 in 1999 and $28,000 in 1998 related to this agreement.

     The Company also has a Director  Stock Option Plan which  permits the grant
of NQSOs. As of December 31, 1999, 29,000 shares are available for grant.










                                                                              38


     Stock option activity for all plans is as follows:

                                                                                                       
                                                                                           December 31,
                                                                             1999              1998             1997
                                                                       -----------------------------------------------------

TOTAL NUMBER OF NQSOS
Outstanding at beginning of year                                              2,918,893         2,217,307        2,244,459
Granted                                                                         999,000           874,560          184,500
Exercised                                                                             -          (114,028)        (204,152)
Forfeited                                                                    (1,108,750)          (20,000)          (7,500)
Spin-off related:
   Conversion to UWS options(a)                                                       -          (351,322)               -
   AMSG modification(b)                                                               -           312,376                -
                                                                       -----------------------------------------------------
Outstanding at end of year                                                    2,809,143         2,918,893        2,217,307
                                                                       =====================================================

Exercisable at end of year                                                    1,504,976         2,365,893        1,908,449
Available for grant at end of year                                              947,677           837,927          403,541

WEIGHTED AVERAGE EXERCISE PRICE OF NQSOS
Outstanding at beginning of year                                                 $15.18            $27.02           $25.00
Granted - Exercise price equals market price on grant date                         7.33             10.75            27.32
Granted - Exercise price is less than market price on grant date                      -                 -                -
Granted - Exercise price exceeds market price on grant date                           -             12.00                -
Exercised                                                                             -              4.15             4.95
Forfeited                                                                         18.45             18.44            32.67
Outstanding at end of year                                                        11.10             15.18            27.02
Exercisable at end of year                                                        13.68             16.23            27.16

NQSOS BY EXERCISE PRICE RANGE
Range of exercise prices                                                $  3.01 - $8.88             $3.01            $4.66
Weighted average exercise price                                                   $6.07             $3.01            $4.66
Weighted average remaining contractual life (years)                               11.34              3.93             4.93
Exercisable at end of year                                                       47,960            47,960          104,044
Outstanding at end of year                                                      856,960            47,960          104,044
Weighted average exercise price of options exercisable at end of year             $3.01             $3.01            $4.66

Range of exercise prices                                                $10.25 - $14.38   $10.25 - $14.38  $18.13 - $26.63
Weighted average exercise price                                                  $11.53            $11.38           $22.91
Weighted average remaining contractual life (years)                                9.79             10.62            10.24
Exercisable at end of year                                                      734,848           595,765          708,582
Outstanding at end of year                                                    1,230,015         1,148,765          952,332
Weighted average exercise price of options exercisable at end of year            $11.76            $12.01           $22.30

Range of exercise prices                                                $15.76 - $22.74   $15.76 - $22.74  $28.00 - $37.13
Weighted average exercise price                                                  $16.33            $18.06           $32.39
Weighted average remaining contractual life (years)                                8.50              5.69             4.64
Exercisable at end of year                                                      722,168         1,722,168        1,095,823
Outstanding at end of year                                                      722,168         1,722,168        1,160,931
Weighted average exercise price of options exercisable at end of year            $16.33            $18.06           $32.44

(a)  Effective on the date of  Distribution,  certain AMSG stock options held by
     Newco/UWS employees were converted to Newco/UWS stock options.

(b)  Immediately following the Distribution, the number of options was increased
     and exercise  prices were  decreased (the  "modification")  to preserve the
     economic value of those options that existed just prior to the Distribution
     for the holders of certain AMSG stock options.

















                                                                              39


     The  Black-Scholes  option  valuation model was used in estimating the fair
value of  traded  options  which  have no  vesting  restrictions  and are  fully
transferable.  In addition,  option valuation models require the input of highly
subjective assumptions including the expected stock price volatility.  Since the
Company's employee stock options have  characteristics  significantly  different
from  those of traded  options,  and  because  changes in the  subjective  input
assumptions  can materially  affect the fair value  estimates,  in  management's
opinion,  the  existing  models do not  necessarily  provide a  reliable  single
measure of the fair value of its employee stock options.

     The Company follows Accounting  Principles Board Opinion No. 25 under which
no  compensation  expense is recorded  when the exercise  price of the Company's
employee stock options  equals the market price of the  underlying  stock on the
date of grant. The Company's pro forma information  regarding net income and net
income per share has been  determined as if these options had been accounted for
since January 1, 1995, in accordance  with the fair value method of Statement of
Financial  Accounting  Standards  ("SFAS") No. 123,  "Accounting for Stock-Based
Compensation".

     For  purposes of pro forma  disclosures,  the  estimated  fair value of the
options is amortized to expense over the options' vesting period.  The Company's
pro forma information is as follows:


                                                                                              
                                                                                  Year ended December 31,
                                                                             1999          1998          1997
                                                                         ------------------------------------------
                                                                           (IN THOUSANDS, EXCEPT PER SHARE DATA)

Pro forma net income (loss)                                                $   (26,429)  $     6,484   $    17,719

Pro forma earnings (loss) per common share:
   Basic                                                                   $     (1.60)  $      0.39   $      1.08
   Diluted                                                                 $     (1.60)  $      0.39   $      1.06



     The pro forma  disclosures  only  include  the  effect of  options  granted
subsequent to January 1, 1995. Accordingly, the effects of applying the SFAS No.
123 pro forma  disclosures  to future  periods may not be  indicative  of future
effects.

     In determining  compensation  cost pursuant to SFAS No. 123, the fair value
for these  options was  estimated  at the date of grant using the  Black-Scholes
option pricing model with the following weighted average assumptions:


                                                                                               
                                                                                  Year ended December 31,
                                                                             1999          1998          1997
                                                                         ------------------------------------------

Expected life of options                                                    6.00 years    3.55 years    6.03 years
Risk-free interest rate                                                          6.13%         4.53%         5.71%
Expected dividend yield                                                          0.00%         0.00%         1.78%
Expected volatility factor                                                         45%           39%           38%
Grant date fair value of options:
   Exercise price equals market price                                      $      3.84   $      4.83   $     10.66
   Exercise price is less than market price                                $         -   $      7.37   $         -
   Exercise price exceeds market price                                     $         -   $      1.77   $         -


















                                                                              40


RETIREMENT SAVINGS PLAN

     The Company's  employees are included in a defined  contribution  plan (the
"Retirement  Savings  Plan")  with  profit  sharing  and  discretionary  savings
provisions  covering all eligible  salaried and hourly  employees.  Beginning in
1998, participant  contributions up to 6% of the participants'  compensation are
matched 50% by the  Company.  Profit  sharing  contributions  to the  Retirement
Savings  Plan are  determined  annually  by the  Company.  Participants  vest in
Company   contributions   over  seven  years.  The  Company  recognized  expense
associated with the Retirement Savings Plan of $1,610,000 and $1,449,000 in 1999
and 1998, respectively.


10.      QUARTERLY FINANCIAL INFORMATION (UNAUDITED)

     Selected continuing operations quarterly financial data for the years ended
December 31, 1999 and 1998 are as follows:


                                                                                         
                                                                     Quarter
                                             ----------------------------------------------------------------------
                                                 First        Second         Third        Fourth         Total
                                             ----------------------------------------------------------------------
                                                             (IN THOUSANDS, EXCEPT PER SHARE DATA)
1999
Total revenues                                 $   274,053   $   274,396   $   276,101   $   272,830    $1,097,380
Net income (loss)                                    2,995        (3,530)      (25,925)          514       (25,946)

Net income (loss) per common share
   Basic                                              0.18         (0.21)        (1.57)         0.03         (1.58)
   Diluted                                            0.18         (0.21)        (1.57)         0.03         (1.58)

1998
Total revenues                                 $   245,840   $   237,354   $   237,409   $   240,266   $   960,869
Income (loss) from continuing operations             1,551           392         1,637        (6,608)       (3,028)
Net income (loss)                                    6,391         1,266         5,926        (6,608)        6,975

Earnings (loss) per common share - basic
   Continuing operations                              0.09          0.03          0.10         (0.40)        (0.18)
   Discontinued operations                            0.29          0.05          0.26          -             0.60
Net income (loss) per common share                    0.38          0.08          0.36         (0.40)         0.42

Earnings (loss) per common share - diluted
   Continuing operations                              0.09          0.03          0.10         (0.40)        (0.18)
   Discontinued operations                            0.29          0.05          0.26          -             0.60
Net income (loss) per common share                    0.38          0.08          0.36         (0.40)         0.42

Note:     The sum of the four  quarters  may not equal the  earnings  (loss) per
          common  share for the year due to the  change in the  number of shares
          outstanding during the year.



11.      SEGMENTS OF THE BUSINESS

     The Company has two reportable  segments:  1) health insurance products and
2) life insurance  products.  The Company's health insurance products consist of
the following  coverages  related to small group PPO products:  MedOne and small
group  medical,  self funded  medical,  dental and short-term  disability.  Life
products consist primarily of group term-life insurance. The "All Other" segment
includes   operations  not  directly  related  to  the  business   segments  and
unallocated corporate items (i.e., corporate investment income, interest expense
on corporate  debt,  amortization  of goodwill and  intangibles  and unallocated
overhead  expenses).  The Company's All Other segment also includes data for its
80% owned HMO subsidiary. The reportable segments are managed separately because
they differ in the nature of the products offered and in profit margins.












                                                                              41


     The  Company  evaluates  segment  performance  based on profit or loss from
continuing operations before income taxes, not including gains and losses on the
Company's  investment  portfolio.  The  accounting  policies  of the  reportable
segments  are  the  same  as  those  described  in the  summary  of  significant
accounting  policies.  Intercompany  transactions  have been eliminated prior to
reporting reportable segment information.

                                                                                            
YEAR ENDED DECEMBER 31, 1999:                                 Health         Life                        Total
                                                             Insurance     Insurance     All Other   Consolidated
                                                           --------------------------------------------------------
                                                                               (IN THOUSANDS)
REVENUES:

   Insurance premiums                                        $   985,322   $    26,183   $    44,602    $1,056,107
   Net investment income                                           9,254           202         9,456        18,912
   Other revenue                                                  17,857           258         4,246        22,361
                                                           --------------------------------------------------------
     Total revenues                                            1,012,433        26,643        58,304     1,097,380

EXPENSES:

   Medical and other benefits                                    805,768        10,270        44,435       860,473
   Selling, general and administrative                           245,676         7,640        14,743       268,059
   Interest                                                            -             -         3,564         3,564
   Amortization of goodwill and other intangibles                      -             -         4,273         4,273
                                                           --------------------------------------------------------
     Total expenses                                            1,051,444        17,910        67,015     1,136,369
                                                           --------------------------------------------------------

Income (loss) from continuing operations,
   before income taxes                                       $   (39,011)  $     8,733   $    (8,711)  $   (38,989)
                                                           ========================================================

As of December 31, 1999:
   Segment assets                                            $   186,611   $     4,229   $   312,254   $   503,094
                                                           ========================================================


YEAR ENDED DECEMBER 31, 1998:                                 Health         Life                        Total
                                                             Insurance     Insurance     All Other   Consolidated
                                                           --------------------------------------------------------
                                                                               (IN THOUSANDS)
REVENUES:

   Insurance premiums                                        $   865,187   $    24,488   $    24,342   $   914,017
   Net investment income                                           8,463           214        15,543        24,220
   Other revenue                                                  17,317           268         5,047        22,632
                                                           --------------------------------------------------------
     Total revenues                                              890,967        24,970        44,932       960,869

EXPENSES:

   Medical and other benefits                                    663,775         7,713        20,279       691,767
   Selling, general and administrative                           223,976         7,839        10,258       242,073
   Interest                                                            -             -         7,691         7,691
   Amortization of goodwill and other intangibles                      -             -         8,781         8,781
   Write-off of intangible assets and related charges                  -             -        15,453        15,453
                                                           --------------------------------------------------------
     Total expenses                                              887,751        15,552        62,462       965,765
                                                           --------------------------------------------------------

Income (loss) from continuing operations,
   before income taxes                                       $     3,216   $     9,418   $   (17,530)  $    (4,896)
                                                           ========================================================

As of December 31, 1998:
   Segment assets                                            $   153,965   $     3,753   $   341,004   $   498,722
                                                           ========================================================










                                                                              42



                                                                                           

YEAR ENDED DECEMBER 31, 1997:                                 Health         Life                        Total
                                                             Insurance     Insurance     All Other   Consolidated
                                                           --------------------------------------------------------
                                                                               (IN THOUSANDS)
REVENUES:

   Insurance premiums                                        $   918,566   $    28,942   $     9,696   $   957,204
   Net investment income                                          11,256           298        12,517        24,071
   Other revenue                                                  22,437           241         1,571        24,249
                                                           --------------------------------------------------------
     Total revenues                                              952,259        29,481        23,784     1,005,524

EXPENSES:

   Medical and other benefits                                    712,059        10,226        11,206       733,491
   Selling, general and administrative                           233,613         8,907         9,640       252,160
   Interest                                                            -             -         9,311         9,311
   Amortization of goodwill and other intangibles                      -             -         7,975         7,975
                                                           --------------------------------------------------------
     Total expenses                                              945,672        19,133        38,132     1,002,937
                                                           --------------------------------------------------------

Income (loss) from continuing operations,
   before income taxes                                       $     6,587   $    10,348   $   (14,348)  $     2,587
                                                           ========================================================

As of December 31, 1997:
   Segment assets                                            $   158,008   $     4,142   $   362,370   $   524,520
                                                           ========================================================















































                                                                              43


ITEM 9.       CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
              FINANCIAL DISCLOSURE.

     None.


                                    PART III

ITEM 10.      DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT.

     Information  required by this item with respect to directors  and executive
officers is incorporated  herein by reference to the information  included under
the headings  "Election of Directors"  and "Section 16(a)  Beneficial  Ownership
Reporting  Compliance" in the Company's definitive Proxy Statement,  to be dated
March 31, 2000,  relating to the 2000 Annual Meeting of  Shareholders  currently
scheduled  for May 17, 2000 (the "2000  Proxy  Statement")  and the  information
under the  heading  "Executive  Officers  of the  Registrant"  in Part I of this
report.  The 2000 Proxy Statement will be filed with the Securities and Exchange
Commission not later than 120 days after the end of the Company's fiscal year.

ITEM 11.      EXECUTIVE COMPENSATION.

     Information  required by this item is  incorporated  herein by reference to
the  information  included  under  the  headings  "Executive  Compensation"  and
"Election  of  Directors  --  Compensation  of  Directors"  in  the  2000  Proxy
Statement.

ITEM 12.      SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT.

     Information  required by this item is included under the heading  "Security
Ownership  of  Certain  Beneficial  Owners  and  Management"  in the 2000  Proxy
Statement, which section is hereby incorporated by reference.

ITEM 13.      CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS.

     Information  required by this item is included  under the heading  "Certain
Transactions" in the 2000 Proxy Statement,  which section is hereby incorporated
by reference.


                                     PART IV

ITEM 14.      EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K.

          (a) 1 and 2. FINANCIAL STATEMENTS AND FINANCIAL STATEMENT SCHEDULES

                                                                                                  
                                                                                                      PAGE IN
                                                                                                     FORM 10-K
                                                                                                      REPORT
         The following consolidated financial statements of American Medical Security Group, Inc.
 and subsidiaries are included in Item 8:

Report of Independent Auditors....................................................................      23
Consolidated Balance Sheets at December 31, 1999 and 1998.........................................      24
Consolidated Statements of Operations for the years ended December 31, 1999, 1998 and 1997........      25
Consolidated Statements of Cash Flows for the years ended December 31, 1999, 1998 and 1997........      26
Consolidated Statements of Changes in Shareholders' Equity and Comprehensive Income
   for the years ended December 31, 1999, 1998, and 1997..........................................      27
Notes to Consolidated Financial Statements........................................................      28



















                                                                              44



                                                                                                 

                                                                                                     PAGE IN
                                                                                                    FORM 10-K
                                                                                                     REPORT

         The following financial statement schedules of American Medical Security Group, Inc.
 and subsidiaries are included in Item 14(d):


   Schedule II - Condensed Financial Information of Registrant.................................        46
   Schedule III - Supplementary Insurance Information..........................................        49
   Schedule IV - Reinsurance...................................................................        50
   Schedule V - Valuation and Qualifying Accounts..............................................        51


All  other  schedules  for  which  provision  is made in  applicable  accounting
regulations of the Securities and Exchange Commission are not required under the
related instructions or are inapplicable, and therefore have been omitted.

             3.  EXHIBITS

     See the Exhibit Index following the Signature page of this report, which is
incorporated herein by reference. Each management contract and compensatory plan
or  arrangement  required to be filed as an exhibit to this report is identified
in the Exhibit Index by an asterisk following its exhibit number.

      (b)    REPORTS ON FORM 8-K

      No reports on Form 8-K were filed during the fourth quarter of 1999.

      (c)    EXHIBITS

      See the Exhibit Index following the Signature page of this report.

      (d)    FINANCIAL STATEMENT SCHEDULES

      The financial statement schedules referenced in Item 14(a) are as follows.








































                                                                              45






                                                                                                        SCHEDULE II

                                       AMERICAN MEDICAL SECURITY GROUP, INC.
                                               (PARENT COMPANY ONLY)


                                   CONDENSED FINANCIAL INFORMATION OF REGISTRANT
                                             CONDENSED BALANCE SHEETS

                                                                                                 
                                                                                              December 31,
                                                                                           1999          1998
                                                                                       ----------------------------
                                                                                             (IN THOUSANDS)
ASSETS:

Cash and cash equivalents                                                                $       272   $       128

Other assets:
   Investment in consolidated subsidiaries                                                   248,157       300,262
   Goodwill and other intangibles, net                                                        20,792        21,355
   Other assets                                                                                1,757         1,421
                                                                                       ----------------------------
     Total other assets                                                                      270,706       323,038
                                                                                       ----------------------------

Total assets                                                                             $   270,978   $   323,166
                                                                                       ============================


LIABILITIES AND SHAREHOLDERS' EQUITY:

Liabilities:
   Notes payable                                                                         $    35,158   $    45,158
   Taxes payable                                                                               6,243         6,995
   Payables and accrued expenses                                                                 460           532
   Due to affiliates                                                                           5,433           710
   Other liabilities                                                                           3,404         3,320
                                                                                       ----------------------------
     Total liabilities                                                                        50,698        56,715

Shareholders' equity:
   Common stock                                                                               16,654        16,653
   Paid-in capital                                                                           187,952       188,981
   Retained earnings                                                                          33,626        59,572
   Accumulated other comprehensive income (loss)                                             (10,464)        1,245
   Treasury stock                                                                             (7,488)            -
                                                                                       ----------------------------
     Total shareholders' equity                                                              220,280       266,451
                                                                                       ----------------------------

Total liabilities and shareholders' equity                                               $   270,978   $   323,166
                                                                                       ============================






















                                                                              46





                                                                                                        SCHEDULE II

                                       AMERICAN MEDICAL SECURITY GROUP, INC.
                                               (PARENT COMPANY ONLY)


                                   CONDENSED FINANCIAL INFORMATION OF REGISTRANT
                                        CONDENSED STATEMENTS OF OPERATIONS

                                                                                              
                                                                                  Year ended December 31,
                                                                             1999          1998          1997
                                                                         ------------------------------------------
                                                                                      (IN THOUSANDS)
REVENUES:

   Fees from consolidated subsidiaries                                     $     3,199   $     2,013   $     2,303
   Other revenue                                                                    92            35             -
                                                                         ------------------------------------------
     Total revenues                                                              3,291         2,048         2,303

EXPENSES:

   General and administrative                                                    1,071           888         1,620
   Interest                                                                      2,802         5,960         8,371
   Amortization of goodwill and other intangibles                                  563           563           278
                                                                         ------------------------------------------
     Total expenses                                                              4,436         7,411        10,269
                                                                         ------------------------------------------

Loss from continuing operations before income tax
   benefit and equity in net income (loss) of subsidiaries                      (1,145)       (5,363)       (7,966)

Income tax benefit                                                                (347)       (1,793)       (3,031)
                                                                         ------------------------------------------

Loss from continuing operations before
   equity in net income (loss) of subsidiaries                                    (798)       (3,570)       (4,935)

Equity in net income (loss) of subsidiaries                                    (25,148)          542         6,490
                                                                         ------------------------------------------

Income (loss) from continuing operations                                       (25,946)       (3,028)        1,555

Income from discontinued operations, less
   applicable income taxes                                                           -        10,003        16,595
                                                                         ------------------------------------------

Net income (loss)                                                          $   (25,946)  $     6,975   $    18,150
                                                                         ==========================================


























                                                                              47





                                                                                                        SCHEDULE II

                                       AMERICAN MEDICAL SECURITY GROUP, INC.
                                               (PARENT COMPANY ONLY)


                                   CONDENSED FINANCIAL INFORMATION OF REGISTRANT
                                        CONDENSED STATEMENTS OF CASH FLOWS

                                                                                              
                                                                                  Year ended December 31,
                                                                             1999          1998          1997
                                                                         ------------------------------------------
                                                                                      (IN THOUSANDS)
OPERATING ACTIVITIES:

   Income (loss) from continuing operations                                $   (25,946)  $    (3,028)  $     1,555
   Adjustments to reconcile income (loss) from continuing
     operations to net cash provided by (used in) operating activities:
       Equity in net (income) loss of subsidiaries                              25,148          (542)       (6,490)
       Dividends received from (contributed to) subsidiaries                    15,250         5,000       (10,330)
       Amortization of intangibles                                                 563           563           278
       Deferred income tax benefit                                                (399)         (772)         (407)
       Changes in operating accounts:
         Net other assets and liabilities                                        3,011           596         5,718
                                                                         ------------------------------------------
           Net cash provided by (used in) operating activities                  17,627         1,817        (9,676)

INVESTING ACTIVITIES:

   Investment in subsidiaries                                                        -             -        (1,500)
                                                                         ------------------------------------------
           Net cash used in investing activities                                     -             -        (1,500)

FINANCING ACTIVITIES:

   Cash dividends paid                                                               -        (5,956)       (7,892)
   Issuance of common stock                                                          5         2,356         2,965
   Purchase of treasury stock                                                   (7,488)            -             -
   Proceeds from notes payable borrowings                                        5,000        45,158             -
   Repayment of notes payable                                                  (15,000)      (44,878)          (10)
                                                                         ------------------------------------------
           Net cash used in financing activities                               (17,483)       (3,320)       (4,937)

Net cash provided by discontinued operations                                         -         1,631        16,113
                                                                         ------------------------------------------

Cash and cash equivalents:
   Net increase during year                                                        144           128             -
   Balance at beginning of year                                                    128             -             -
                                                                         ------------------------------------------
           Balance at end of year                                          $       272   $       128   $         -
                                                                         ==========================================























                                                                              48






                                                                                                        SCHEDULE III

                                       AMERICAN MEDICAL SECURITY GROUP, INC.


                                        SUPPLEMENTARY INSURANCE INFORMATION

                                                             




                                 Deferred     Medical and
                                  Policy         Other                       Other
                                Acquisition    Benefits       Advance    Policyholder
SEGMENT                            Costs        Payable      Premiums        Funds
- ---------------------------------------------------------------------------------------
                                                   (IN THOUSANDS)
DECEMBER 31, 1999:
   Health                        $         -   $   147,626   $    16,171   $         -
   Life                                    -         9,328           530             -
   All Other                               -        12,163           576             -
                               --------------------------------------------------------
     Total                       $         -   $   169,117   $    17,277   $         -
                               ========================================================

DECEMBER 31, 1998:
   Health                        $         -   $   100,323   $    16,778   $         -
   Life                                    -         7,669           927             -
   All Other                               -         5,141           452             -
                               --------------------------------------------------------
     Total                       $         -   $   113,133   $    18,157   $         -
                               ========================================================

DECEMBER 31, 1997:
   Health                        $         -   $   118,133   $    19,350   $         -
   Life                                    -         3,632           636             -
   All Other                               -         5,117             -             -
                               --------------------------------------------------------
     Total                       $         -   $   126,882   $    19,986   $         -
                               ========================================================


                                                                                     

                                                                        Amortization of
                                                            Medical and    Deferred
                                                  Net          Other        Policy         Other
                                  Premium     Investment      Benefit     Acquisition    Operating     Premiums
SEGMENT                           Revenue       Income       Expenses        Costs       Expenses       Written
- -------------------------------------------------------------------------------------------------------------------
                                                                 (IN THOUSANDS)
DECEMBER 31, 1999:
   Health                        $   985,322   $     9,254   $   805,768   $         -   $   245,676   $   984,715
   Life                               26,183           202        10,270             -         7,640
   All Other                          44,602         9,456        44,435             -        14,743        44,726
                               ----------------------------------------------------------------------
     Total                       $ 1,056,107   $    18,912   $   860,473   $         -   $   268,059
                               ======================================================================

DECEMBER 31, 1998:
   Health                        $   865,187   $     8,463   $   663,775   $         -   $   223,976   $   862,615
   Life                               24,488           214         7,713             -         7,839
   All Other                          24,342        15,543        20,279             -        10,258        24,794
                               ----------------------------------------------------------------------
     Total                       $   914,017   $    24,220   $   691,767   $         -   $   242,073
                               ======================================================================

DECEMBER 31, 1997:
   Health                        $   918,566   $    11,256   $   712,059   $         -   $   233,613   $   913,388
   Life                               28,942           298        10,226             -         8,907
   All Other                           9,696        12,517        11,206             -         9,640         9,696
                               ----------------------------------------------------------------------
     Total                       $   957,204   $    24,071   $   733,491   $         -   $   252,160
                               ======================================================================


                                                                              49






                                                                                                        SCHEDULE IV

                                       AMERICAN MEDICAL SECURITY GROUP, INC.



                                                    REINSURANCE



                                                                                       
                                                                                                      Percentage
                                                            Ceded to        Assumed                    of Amount
                                             Direct           Other       from Other        Net         Assumed
                                            Business        Companies      Companies      Amount        to Net
                                         --------------------------------------------------------------------------
                                                                      (IN THOUSANDS)
YEAR ENDED DECEMBER 31, 1999:

   Life insurance in force                 $  14,355,089   $  12,731,969   $     9,455   $ 1,632,575        0.6%

   Premiums:
     Accident and Health                         976,457           4,309        57,776     1,029,924        5.6%
     Life                                         25,642             607         1,148        26,183        4.4%
                                         ------------------------------------------------------------
       Total Premiums                          1,002,099           4,916        58,924     1,056,107        5.6%

YEAR ENDED DECEMBER 31, 1998:

   Life insurance in force                 $  13,467,780   $   9,670,800   $         -   $ 3,796,980           -

   Premiums:
     Accident and Health                         859,560          14,680        44,649       889,529        5.0%
     Life                                         26,337           2,256           407        24,488        1.7%
                                         ------------------------------------------------------------
       Total Premiums                            885,897          16,936        45,056       914,017        4.9%

YEAR ENDED DECEMBER 31, 1997:

   Life insurance in force                 $  11,750,841   $   9,320,314   $ 2,033,624   $ 4,464,151       45.6%

   Premiums:
     Accident and Health                         878,369           3,097        52,990       928,262        5.7%
     Life                                         29,527             585             -        28,942           -
                                         ------------------------------------------------------------
       Total Premiums                            907,896           3,682        52,990       957,204        5.5%





























                                                                              50





                                                                                                        SCHEDULE V

                                       AMERICAN MEDICAL SECURITY GROUP, INC.



                                         VALUATION AND QUALIFYING ACCOUNTS

                                                                                           
                                                                           Additions
                                                            Balance at    Charged to
                                                             Beginning     Cost and                   Balance at
                                                             of Period     Expenses    Deductions   End of Period
                                                           --------------------------------------------------------
                                                                               (IN THOUSANDS)
YEAR ENDED DECEMBER 31, 1999:
   Allowance for bad debts                                   $     1,118   $        14   $       481   $       651
   Valuation allowance for deferred taxes                          2,654           327           134         2,847
                                                           --------------------------------------------------------
     Total                                                   $     3,772   $       341   $       615   $     3,498
                                                           ========================================================


YEAR ENDED DECEMBER 31, 1998:
   Write-down of intangible asset                            $         -   $    12,833   $    12,833   $         -
   Allowance for bad debts                                         1,061            84            27         1,118
   Valuation allowance for deferred taxes (a)                      1,277         1,555           178         2,654
                                                           --------------------------------------------------------
     Total                                                   $     2,338   $    14,472   $    13,038   $     3,772
                                                           ========================================================


YEAR ENDED DECEMBER 31, 1997:
   Allowance for bad debts                                   $     1,439   $       140   $       518   $     1,061
   Valuation allowance for deferred taxes                            636           641             -         1,277
                                                           --------------------------------------------------------
     Total                                                   $     2,075   $       781   $       518   $     2,338
                                                           ========================================================





(a)  Valuation  allowance for deferred taxes of  approximately  $1.5 million was
     established  in the  first  quarter  of 1998  upon the  consolidation  of a
     subsidiary previously accounted for under the equity method.






























                                                                              51


                                   SIGNATURES

     Pursuant  to the  requirements  of  Section  13 or 15(d) of the  Securities
Exchange Act of 1934, the Registrant has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized.

                                      AMERICAN MEDICAL SECURITY GROUP, INC.

                                      By: /s/ SAMUEL V. MILLER
                                          ---------------------------------
                                          Samuel V. Miller, Chairman, President,
                                          and Chief Executive Officer

                                      Date:     March 9, 2000

     Pursuant to the  requirements of the Securities  Exchange Act of 1934, this
report  has  been  signed  below  by the  following  persons  on  behalf  of the
Registrant and in the capacities and on the dates indicated.*


         SIGNATURE                               TITLE

/s/ SAMUEL V. MILLER                  Chairman of the Board, President and Chief
Samuel V. Miller                      Executive Officer; Director

/s/ GARY D. GUENGERICH                Executive Vice President and Chief
Gary D. Guengerich                    Financial Officer
                                      (Principal Financial Officer and Principal
                                      Accounting Officer)

/s/ ROGER H. BALLOU                   Director
Roger H. Ballou

/s/ W. FRANCIS BRENNAN                Director
W. Francis Brennan

/s/ JAMES C. HICKMAN                  Director
James C. Hickman

/s/ WILLIAM R. JOHNSON                Director
William R. Johnson

/s/ EUGENE A. MENDEN                  Director
Eugene A. Menden

/s/ MICHAEL T. RIORDAN                Director
Michael T. Riordan

/s/ FRANK L. SKILLERN                 Director
Frank L. Skillern

/s/ J. GUS SWOBODA                    Director
J. Gus Swoboda

- ---------------

*Each of the above signatures is affixed as of March 9, 2000.






















                                                                              52







                                       AMERICAN MEDICAL SECURITY GROUP, INC.
                                           (COMMISSION FILE NO. 1-13154)

                                                   EXHIBIT INDEX
                                                        TO
                                              FORM 10-K ANNUAL REPORT
                                       FOR THE YEAR ENDED DECEMBER 31, 1999
                                                                                         

EXHIBIT NUMBER                                              INCORPORATED HEREIN                   FILED
                     DOCUMENT DESCRIPTION                   BY REFERENCE TO                       HEREWITH

2.1                  Distribution and Indemnity Agreement   Exhibit 2.1 to Newco/UWS'
                     between the United Wisconsin           Registration Statement on Form 10,
                     Services, Inc., now known as           as amended (File No. 1-14177)
                     American Medical Security Group,
                     Inc. ("AMSG f/k/a UWS or
                     Registrant") and Newco/UWS, Inc.
                     ("Newco/UWS") dated as of September
                     11, 1998

2.2                  Employee Benefits Agreement dated as   Exhibit 10.1 to Newco/UWS'
                     of September 11, 1998, by and          Registration Statement on Form 10,
                     between AMSG f/k/a UWS and Newco/UWS   as amended (File No. 1-14177)

2.3                  Tax Allocation Agreement, entered      Exhibit 10.2 to Newco/UWS'
                     into as of September 11, 1998, by      Registration Statement on Form 10,
                     and between AMSG f/k/a UWS and         as amended (File No. 1-14177)
                     Newco/UWS

3.1                  Restated Articles of Incorporation     Exhibit 3.1 to the Registrants Form
                     of Registrant dated as February 17,    10-K for the year ended
                     1999                                   December 31, 1998 (the "1998 10-K")

3.2                  Bylaws of Registrant as amended and                                                  X
                     restated November 17, 1999

4.1                  Amended and Restated Credit            Exhibit 4 to the Registrant's Form
                     Agreement dated as of October 15,      10-Q for the quarter ended
                     1998 (the "Credit Agreement")  among   September 30, 1998 (the "9/30/98
                     the Registrant, United Wisconsin       10-Q")
                     Life Insurance Company and the First
                     National Bank of Chicago (n/k/a Bank
                     One, NA) and other Lenders

4.2                  Amendment No. 1 dated as of November   Exhibit 4.1 to the Registrant's
                     5, 1999 to the Credit Agreement        Form 10-Q for the quarter ended
                                                            September 30, 1999

4.2                  Dividend Reinvestment and Direct       Exhibit 4.1 to AMSG f/k/a UWS' Form
                     Stock Purchase Plan                    S-3 Registration Statement
                                                            (No. 333-29425)






















                                                                            EX-1


10.1*                Equity Incentive Plan as amended and   Exhibit 10.1 to 1998 10-K
                     restated March 15, 1999

10.2*                Form of Nonqualified Stock Option      Exhibit 10.2 to 1998 10-K
                     Award Agreement for Officers

10.3*                Form of Nonqualified Stock Option                                                    X
                     Award Agreement for Directors

10.4*                Deferred Stock Agreement between the   Exhibit 10.3 to 1998 10-K
                     Registrant and Samuel V. Miller

10.5*                1995 Director Stock Option Plan as     Exhibit 10.2 to 9/30/98 10-Q
                     amended and restated September 25,
                     1998

10.6*                Directors Deferred Compensation Plan                                                 X
                     adopted November 17, 1999

10.7*                Voluntary Deferred Compensation Plan                                                 X
                     as Amended and Restated effective
                     September 25, 1998

10.8*                Deferred Compensation Trust            Exhibit 10.48 to the Registrant's
                                                            Form 10-K for the year ended
                                                            December 31, 1997

10.9*                First Amendment to the Deferred                                                      X
                     Compensation Trust

10.10*               Executive Reimbursement Group          Exhibit 10.8 to 1998 10-K
                     Insurance Policy

10.11*               Change of Control Severance Benefit    Exhibit 10.4 to the 9/30/98 10-Q
                     Plan

10.12*               Severance Benefit for Certain          Exhibit 10.10 to 1998 10-K
                     Executive Officers

10.13*               Executive Management Incentive Plan    Exhibit 10.11 to 1998 10-K

10.14*               Employment and Noncompetition          Exhibit 10.1 to the AMSG f/k/a UWS'
                     Agreement of Samuel V. Miller dated    Form 10-Q for the quarter ended
                     April 7, 1998                          March 31, 1998

10.15*               Amendment No. 1 to Employment and      Exhibit 10.13 to 1998 10-K
                     Noncompetition Agreement of Samuel
                     V. Miller dated as of September 25,
                     1998






























                                                                            EX-2


10.16                Employment and Noncompetition          Exhibit 4.1 to the AMSG f/k/a UWS'
                     Agreement between American Medical     Form 10-K for the year ended
                     Security Holdings, Inc. and Wallace    December 31, 1996 (the "1996 10-K")
                     J. Hilliard ("Hilliard Agreement")

10.17                Option Surrender Agreement dated       Exhibit 10.3 to 3/31/99 10-Q
                     March 30, 1999 between American
                     Medical Security Holdings, Inc. and
                     Wallace J. Hilliard

10.18                Settlement Agreement between AMSG      Exhibit 10.3 to Newco/UWS'
                     f/k/a UWS, Wallace J. Hilliard and     Registration Statement on Form 10,
                     Ronald A. Weyers dated April 1, 1998   as amended (File No. 1-14177)

10.19                Registration Rights and Stock          Exhibit 2.1 to AMSG f/k/a UWS'
                     Restriction Agreement between AMSG     Registration Statement on Form S-4,
                     f/k/a UWS, Wallace J. Hilliard and     as amended (No. 333-10935)
                     Ronald A. Weyers dated December 3,
                     1996

10.20                Registration Rights Agreement          Exhibit 10.19 to 1998 10-K
                     between the Registrant and Blue
                     Cross Blue Shield United of
                     Wisconsin ("BCBSUW") dated as of
                     September 1, 1998

10.21                Various service agreements between     Exhibits 10.13 to 10.25 and Exhibit
                     BCBSUW and AMSG f/k/a UWS and/or its   10.27 to the 1997 10-K
                     subsidiaries (assigned to Newco/UWS)

21                   Subsidiaries of the Registrant                                                       X

23                   Consent of Ernst & Young LLP                                                         X

27.1                 Financial Data Schedule                                                              X


*  Indicates compensatory plan or arrangement.









































                                                                            EX-3