<ARTICLE> 7
<LEGEND>
THIS FINANCIAL DATA SCHEDULE  CONTAINS SUMMARY FINANCIAL  INFORMATION  EXTRACTED
FROM THE AUDITED CONSOLIDATED  FINANCIAL STATEMENTS OF AMERICAN MEDICAL SECURITY
GROUP,  INC. FOR THE TWELVE  MONTHS ENDED  DECEMBER 31, 1999 AND IS QUALIFIED IN
ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
<CURRENCY> U.S. DOLLARS

                            
<PERIOD-TYPE>                  YEAR
<FISCAL-YEAR-END>                          DEC-31-1999
<PERIOD-START>                             JAN-01-1999
<PERIOD-END>                               DEC-31-1999
<EXCHANGE-RATE>                                      1
<DEBT-HELD-FOR-SALE>                           270,800
<DEBT-CARRYING-VALUE>                            3,275
<DEBT-MARKET-VALUE>                                  0
<EQUITIES>                                       2,198
<MORTGAGE>                                           0
<REAL-ESTATE>                                        0
<TOTAL-INVEST>                                 276,273
<CASH>                                          17,266
<RECOVER-REINSURE>                                   0
<DEFERRED-ACQUISITION>                               0
<TOTAL-ASSETS>                                 503,094
<POLICY-LOSSES>                                      0
<UNEARNED-PREMIUMS>                             17,277
<POLICY-OTHER>                                 169,117
<POLICY-HOLDER-FUNDS>                                0
<NOTES-PAYABLE>                                 42,523
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                        16,654
<OTHER-SE>                                     203,626
<TOTAL-LIABILITY-AND-EQUITY>                   503,094
<PREMIUMS>                                   1,056,107
<INVESTMENT-INCOME>                             18,912
<INVESTMENT-GAINS>                                   0
<OTHER-INCOME>                                  22,361
<BENEFITS>                                     860,473
<UNDERWRITING-AMORTIZATION>                          0
<UNDERWRITING-OTHER>                           268,049
<INCOME-PRETAX>                               (38,989)
<INCOME-TAX>                                  (13,043)
<INCOME-CONTINUING>                           (25,946)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                  (25,946)
<EPS-BASIC>                                   (1.58)
<EPS-DILUTED>                                   (1.58)
<RESERVE-OPEN>                                       0
<PROVISION-CURRENT>                                  0
<PROVISION-PRIOR>                                    0
<PAYMENTS-CURRENT>                                   0
<PAYMENTS-PRIOR>                                     0
<RESERVE-CLOSE>                                      0
<CUMULATIVE-DEFICIENCY>                              0