EXHIBIT 99.2



[American Medical Security Group, Inc. Logo]

                                                                  P.O. Box 19032
                                                        Green Bay, WI 54307-9032

                                                   FOR MORE INFORMATION CONTACT:
NEWS RELEASE                                                        Cliff Bowers
for Immediate Release                                             Vice President
                                                        Corporate Communications
                                                                   (920)661-2766


              AMERICAN MEDICAL SECURITY RECEIVES APPEALS COURT STAY
                    OF FLORIDA DEPARTMENT OF INSURANCE ORDER

        GREEN BAY, Wis. - July 29, 2002 - American Medical Security Group, Inc.
(NYSE:AMZ) (AMS) today announced that the First District Court of Appeals for
the State of Florida has stayed the order of the Florida Department of
Insurance, issued July 24, 2002, that would have suspended the company's license
to operate in that state for one year.

        The stay is effective until the Court of Appeals rules on the company's
request to overturn the order. No date has been set for a hearing on the appeal.

        AMS agents in Florida can now continue selling the company's health
benefit plans for individuals and families.

        "We remain confident that we will prevail in the appeal process," said
Samuel V. Miller, AMS Chairman, President & Chief Executive Officer.

        AMS also announced that, beginning November 1, 2002, it will
voluntarily implement a block rating system for its MedOne business in Florida
and discontinue its tier rating system.

        "This has not been about profits, because tier rating versus block
rating is revenue neutral for us," Miller said. "This has been about our belief
that tier rating has advantages over block rating for the majority of our
insureds. However, it's now very clear that the current environment in Florida
is far more conducive to block rating than tier rating. This change will be in
the best interest of our business in that state."

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                                     Ad One

        American Medical Security Group, through its operating subsidiaries,
markets health care benefits and insurance products to small businesses,
families and individuals. Insurance products of American Medical Security Group
are underwritten by United Wisconsin Life Insurance Company. The company serves
customers nationwide through partnerships with professional, independent agents
and quality health care providers. It provided medical and dental coverage for
529,103 members as of June 30, 2002.

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