EXHIBIT 4.2
                             STOCK OPTION AGREEMENT


                  AGREEMENT,  made  as of  June  21,  1995,  between  INDIVIDUAL
INVESTOR GROUP, INC., a Delaware corporation (the "Company"), and Bruce Sokoloff
("Sokoloff").

                  WHEREAS,  on June 21,  1995,  the  Board of  Directors  of the
Company  authorized  the grant to Sokoloff of an option to purchase an aggregate
of 30,000 of the  authorized  but  unissued  shares of the  Common  Stock of the
Company,  $.01 par value (the "Common  Stock"),  on the terms and conditions set
forth in this Agreement; and

                  WHEREAS,  Sokoloff  desires to acquire said option on the
terms and  conditions set forth in this Agreement;

                  IT IS AGREED:

                  1. The Company  hereby grants to Sokoloff the right and option
(the  "Option") to purchase all or any part of an aggregate of 30,000  shares of
the Common  Stock on the terms and  conditions  set forth  herein  (the  "Option
Shares").  The Option is a  non-qualified  stock  option not intended to qualify
under any section of the Internal Revenue Code of 1986, as amended.

                  2. The Option shall be exercisable  as follows:  10,000 of the
Option Shares may be purchased on or after June 21, 1996,  an additional  10,000
of the  Option  Shares  may be  purchased  on or  after  June  21,  1997  and an
additional  10,000 of the Option  Shares may be  purchased  on or after June 21,
1998.  The Option  Shares may be  purchased  at an  exercise  price of $5.75 per
share.  After a portion  of the  Option  becomes  exercisable,  it shall  remain
exercisable, except as otherwise provided herein, until the close of business on
June 21, 2005 (the "Exercise Period").

                  3. (a) If Sokoloff's  position as a director of the Company is
terminated for any reason, other than death (including, for example, resignation
by  Sokoloff or his not being  re-elected  as a director  of the  Company),  the
portion  of  the  Option,  if  any,  that  was  exercisable  as of the  date  of
termination  may be exercised for a period of six months or until the expiration
of the Exercise Period, whichever is shorter. The portion of the Option, if any,
that  was not  exercisable  as of the  date  of  termination  shall  immediately
terminate.

                           (b)      Upon Sokoloff's death, the portion,  if any,
of the Option that was exercisable as of the  date of  death  may  thereafter  
be  exercised  by  Sokoloff's  legal representative  or legatee  under the will
of Sokoloff  for a period of one year from the date of death or until the 
expiration of the Exercise Period, whichever period is shorter.  The portion of
the Option,  if any, that was not exercisable as of the date of death shall
immediately terminate upon Sokoloff's death.

                  4. The Option shall not be assignable or transferable  except,
in the event of the death of  Sokoloff,  by will or by the laws of  descent  and
distribution.  No  transfer  of the Option by Sokoloff by will or by the laws of
descent and  distribution  shall be  effective  to bind the  Company  unless the
Company shall have been  furnished with written notice thereof and a copy of the
will and such other  evidence as the Company may deem necessary to establish the
validity of the transfer and the  acceptance by the transferee or transferees of
the terms and conditions of the Option.

                  5. The  Company  shall  issue a  certificate  or  certificates
evidencing the Option Shares as soon as practicable after the notice and payment
is received.  Sokoloff  shall not have any of the rights of a  stockholder  with
respect to the Option  Shares  until such shares have been issued  after the due
exercise of the Option.

                  6.  In  the  event  of  a  reorganization,   recapitalization,
reclassification,  stock  split or  exchange,  stock  dividend,  combination  of
shares,  or any  other  similar  change  in the  Common  Stock  of the  Company,
equitable  proportionate  adjustments shall be made by the Company in the number
and kind of shares covered by the Option and in the option price thereunder.

                  7. The Company hereby represents and warrants to Sokoloff that
the Option  Shares,  when  issued and  delivered  by the  Company to Sokoloff in
accordance with the terms and conditions hereof, will be duly and validly issued
and fully paid and non-assessable.

                  8. Sokoloff hereby represents and warrants to the Company that
Sokoloff  is  acquiring  the Option  and shall  acquire  the  Option  Shares for
Sokoloff's own account and not with a view to the distribution thereof.

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                  9. Anything in this Agreement to the contrary notwithstanding,
Sokoloff  hereby agrees that Sokoloff  shall not sell,  transfer by any means or
otherwise dispose of the Option Shares acquired by Sokoloff without registration
under the Securities Act of 1933 (the "Act"),  or in the event that they are not
so registered, unless (a) an exemption from the Act is available thereunder, and
(b) Sokoloff has furnished the Company with notice of such proposed transfer and
the Company's legal counsel, in its reasonable opinion, shall deem such proposed
transfer to be so exempt.

                  10.      Sokoloff hereby acknowledges that:

                           (a)      All  reports  and  documents  required  to 
be  filed  by the  Company  with the Securities and Exchange  Commission 
pursuant to the Securities  Exchange Act of 1934  within  the last 12 months 
have  been  made  available  to  Sokoloff  for inspection.

                           (b)      If Sokoloff  exercises the Option,  Sokoloff
must bear the economic risk of the investment  in the Option  Shares for an 
indefinite  period of time because the Option Shares will not have been
registered  under the Act and cannot be sold by Sokoloff unless they are 
registered  under the Act or an exemption  therefrom is available.

                           (c)      In Sokoloff's position with the Company, 
Sokoloff has had both the opportunity to ask questions of and receive answers
from the officers of the Company and all persons  acting on its behalf 
concerning  the terms and conditions of the offer made  hereunder  and to 
obtain  any  additional  information  to the  extent the Company  possesses  or
may possess  such  information  or can acquire it without unreasonable  effort 
or  expense  necessary  to  verify  the  accuracy  of  the information obtained
pursuant to subparagraph (a) above.

                           (d)      The Company  shall place stop transfer 
orders with its transfer  agent against the transfer of the Option Shares in the
 absence of registration under the Act or an exemption therefrom.

                           (e)      The certificates evidencing the Option 
Shares shall bear the following legends:

                           "The shares represented by this certificate have been
                           acquired for investment and have not been  registered
                           under the  Securities Act of 1933. The shares may not
                           be  sold  or  transferred  in  the  absence  of  such
                           registration  or an  exemption  therefrom  under said
                           Act."

                  11. Subject to the terms and conditions of the Agreement,  the
Option may be exercised by written notice to the Company at its principal  place
of business. Such notice shall state the election to exercise the Option and the
number of Option Shares in respect to which it is being exercised, shall contain
a representation and agreement by the person or persons so exercising the Option
that the Option Shares are being purchased for investment and not with a view to
the distribution or resale thereof, and shall be signed by the person or persons
so exercising  the Option.  Such notice shall be  accompanied  by payment of the
full purchase price of the Option Shares. Payment of the purchase price shall be
made in cash or by check,  bank draft or money order payable to the order of the
Company;  provided,  however,  that,  at the election of Sokoloff,  the purchase
price for any or all of the Option Shares to be acquired may be paid by: (i) the
surrender of shares of Common Stock of the Company held by or for the account of
Sokoloff with a fair market value equal to the purchase price  multiplied by the
number  of  Option  Shares  to be  purchased,  or  (ii)  the  surrender  of  any
exercisable  but  unexercised  portion of the Option  having a fair market value
equal to the  purchase  price  multiplied  by the number of Option  Shares to be
purchased.  In either case, the fair market value of the  surrendered  shares or
options shall be determined as of the date of exercise as follows:  "Fair market
value" of the Common Stock means,  as of the  exercise  date:  (i) if the Common
Stock is listed  on a  national  securities  exchange  or  quoted on the  Nasdaq
National  Market or Nasdaq  SmallCap  Market,  the last sale price of the Common
Stock in the principal  trading  market for the Common Stock on the last trading
day preceding such date, as reported by the exchange or Nasdaq,  as the case may
be; (ii) if the Common Stock is not listed on a national  securities exchange or
quoted on the Nasdaq National Market or Nasdaq SmallCap Market, but is traded in
the  over-the-counter  market,  the closing bid price of the Common Stock on the
last trading day preceding  such date for which such  quotations are reported by
the  National  Quotation  Bureau,  Incorporated  or  similar  publisher  of such
quotations;  and (iii) if the fair market  value of the Common  Stock  cannot be
determined pursuant to clause (i) or (ii) above, such price as the Company shall
determine,  in good faith.  The "fair market value" of a surrendered  portion of
the Option means,  as of the exercise date, an amount equal to the excess of the
total fair market value of the shares of Common Stock underlying the surrendered
portion  of the  Option  (as  determined  in  accordance  with  the  immediately
preceding sentence) over the total purchase price of such shares of Common Stock

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underlying the surrendered portion of the Option.

                  12. All notices, requests,  deliveries,  payments, demands and
other  communications  which are  required or  permitted  to be given under this
Agreement  shall be in writing and shall either be delivered  personally or sent
by certified mail, return receipt requested,  postage prepaid, to the parties at
their  respective  addresses set forth below, or to such other address as either
shall have specified by notice in the writing to the other,  and shall be deemed
duly given hereunder when so delivered or three days after being mailed,  as the
case may be.

                  13.      The waiver by any party  hereto of a breach of any 
provision  of this  Agreement  shall not operate or be construed as a waiver of
any other or subsequent breach.

                  14.      This  Agreement  constitutes  the entire  agreement
between the parties with respect to the subject matter thereof.

                  15.  This  Agreement  shall  inure  to the  benefit  of and be
binding upon the parties hereto and to the extent not prohibited  herein,  their
respective  heirs,  successors,  assigns  and  representatives.  Nothing in this
Agreement,  expressed or implied, is intended to confer on any person other than
the parties hereto and as provided above,  their respective  heirs,  successors,
assigns and representatives any rights, remedies, obligations or liabilities.

                  16.      This  Agreement  shall be governed by and construed
in  accordance  with the laws of the State of New York.

                  IN WITNESS  WHEREOF,  the parties  hereto have signed this 
Agreement  as of the date first above written.


INDIVIDUAL INVESTOR GROUP, INC.        Address: 333 Seventh Avenue, 5th Floor
                                                New York, NY  10001

/s/ Scot A Rosenblum,
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Scot A. Rosenblum, Secretary

/s/ Bruce Sokoloff                      Address:
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BRUCE SOKOLOFF                               
                                                ___________________________
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