EXHIBIT 4.3
                             STOCK OPTION AGREEMENT


                  AGREEMENT,  made  as of  June  23,  1995,  between  INDIVIDUAL
INVESTOR GROUP,  INC., a Delaware  corporation (the "Company"),  and JONATHAN L.
STEINBERG ("Steinberg").

                  WHEREAS,  on June 23,  1995,  the  Board of  Directors  of the
Company  authorized the grant to Steinberg of an option to purchase an aggregate
of 80,000 of the  authorized  but  unissued  shares of the  Common  Stock of the
Company,  $.01 par value (the "Common  Stock"),  on the terms and conditions set
forth in this Agreement; and

                  WHEREAS,  Steinberg  desires to acquire said option on the 
terms and conditions set forth in this Agreement;

                  IT IS AGREED:

                  1. The Company hereby grants to Steinberg the right and option
(the  "Option") to purchase all or any part of an aggregate of 80,000  shares of
the Common  Stock on the terms and  conditions  set forth  herein  (the  "Option
Shares").  The Option is a  non-qualified  stock  option not intended to qualify
under any section of the Internal Revenue Code of 1986, as amended.

                  2. The Option shall be  exercisable as to 26,667 Option Shares
on June 23 in each of 1996 and 1997,  and 26,666 Option Shares on June 23, 1998.
The Option  Shares may be  purchased  at an  exercise  price of $5.75 per share.
After a portion of the Option becomes exercisable,  it shall remain exercisable,
except as  otherwise  provided  herein,  until the close of business on June 23,
2005 (the "Exercise Period").

                  3. (a) If Steinberg's  employment is terminated by the Company
without  cause or by Steinberg  for any reason,  the portion of the Option which
has vested by the date of  termination  of  employment  may be  exercised  for a
period of six months from the  termination of employment or until the expiration
of the Exercise Period, whichever is shorter.

                           (b)      If  Steinberg's  employment  is  terminated
for any reason  other than  death, disability,  without cause by the Company or
by the Company for cause,  then the Options  exercisable on the date of  
termination  may thereafter be exercised by Steinberg for a period of three 
months from the date of termination or until theexpiration  of the Exercise  
Period,  whichever  is shorter.  The portion of the Option,  if any, that was
not  exercisable as of the date of  termination  shall immediately terminate.

                           (c)      In the event Steinberg's  employment is
terminated for cause, this Option shall expire on the date of  termination  and
the  Company may  require  Steinberg  to return to the Company the economic 
value of any Option Shares  purchased  under this  Agreement  by  Steinberg  
within the six month period prior to the date of termination.  In such  event, 
Steinberg  shall remit to the Company in cash the amount  equal to the  
difference  between the Fair  Market  Value (as defined in Section 12 of this 
Agreement) of the Option  Shares on the date of  termination (or the sales price
of the Option Shares sold during the  six-month  period) and the Exercise Price 
of the Option Shares.

                           (d)      Upon  Steinberg's  death,  the  vested  
portion of the Option as of the date of death may thereafter be exercised by
Steinberg's legal representative or legatee under the will of  Steinberg  for a
period of one year from the date of death or until the expiration of the 
Exercise Period, whichever period is shorter.

                           (e)       If Steinberg's  employment by the Company
terminates by reason of Steinberg's disability,  the vested portion of the 
Option as of the date of termination  may thereafter be exercised by Steinberg
or his guardian or legal representative for a period of one year from the date 
of termination or until the expiration of the Exercise  Period,  whichever  
period  is  shorter.  For  the  purposes  of  this Agreement,  disability  shall
mean  Steinberg's  incapacity  by illness or other disability  from  performing
his usual  employment  obligations  for a period in excess of 240 days (whether
or not  consecutive) or 120 days  consecutively,  as the case may be, during any
twelve month period.

                  4. The Option shall not be assignable or transferable  except,
in the event of the death of  Steinberg,  by will or by the laws of descent  and
distribution.  No transfer of the Option by  Steinberg by will or by the laws of
descent and  distribution  shall be  effective  to bind the  Company  unless the
Company shall have been  furnished with written notice thereof and a copy of the
will and such other  evidence as the Company may deem necessary to establish the
validity of the transfer and the  acceptance by the transferee or transferees of
the terms and conditions of the Option.

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                  5. Steinberg shall not have any of the rights of a stockholder
with  respect to the Option  Shares until such shares have been issued after the
due exercise of the Option.

                  6.  In  the  event  of  a  reorganization,   recapitalization,
reclassification,  stock  split or  exchange,  stock  dividend,  combination  of
shares,  or any  other  similar  change  in the  Common  Stock  of the  Company,
equitable  proportionate  adjustments shall be made by the Company in the number
and kind of shares covered by the Option and in the option price thereunder.

                  7. The Company  hereby  represents  and  warrants to Steinberg
that the Option Shares, when issued and delivered by the Company to Steinberg in
accordance with the terms and conditions hereof, will be duly and validly issued
and fully paid and non-assessable.

                  8.  Steinberg  hereby  represents  and warrants to the Company
that  Steinberg is acquiring  the Option and shall acquire the Option Shares for
Steinberg's own account and not with a view to the distribution thereof.

                  9. Anything in this Agreement to the contrary notwithstanding,
Steinberg hereby agrees that Steinberg shall not sell,  transfer by any means or
otherwise   dispose  of  the  Option  Shares   acquired  by  Steinberg   without
registration  under the Securities Act of 1933 (the "Act"), or in the event that
they are not so  registered,  unless (a) an exemption  from the Act is available
thereunder,  and (b)  Steinberg  has  furnished  the Company with notice of such
proposed  transfer and the Company's legal counsel,  in its reasonable  opinion,
shall deem such proposed transfer to be so exempt.

                  10.      Steinberg hereby acknowledges that:

                           (a)      All  reports  and  documents  required  to 
be  filed  by the  Company  with the Securities and Exchange  Commission  
pursuant to the Securities  Exchange Act of 1934  within  the last 12 months 
have  been made  available  to  Steinberg  for inspection.

                           (b)      If Steinberg  exercises  the Option,  
Steinberg  must bear the economic risk of the investment in the Option Shares 
for an indefinite period of time because the Option Shares will not have been 
registered  under the Act and cannot be sold by Steinberg unless they are
registered under the Act or an exemption  therefrom is available.

                           (c)      In  Steinberg's  position  with  the 
Company,   Steinberg  has  had  both  the opportunity  to ask  questions  of and
receive  answers from the officers of the Company and all persons acting on its
behalf concerning the terms and conditions of the offer made  hereunder  and to
obtain any  additional  information  to the extent the Company  possesses or may
possess such  information or can acquire it without  unreasonable  effort or 
expense necessary to verify the accuracy of the information obtained pursuant to
subparagraph (a) above.

                           (d)      The Company  shall place stop transfer  
orders with its transfer  agent against the transfer of the Option Shares in th
 absence of registration under the Act or an exemption therefrom.

                           (e)      The certificates evidencing the Option
Shares shall bear the following legends:

                           " The shares  represented  by this  certificate  have
                           been  acquired  for  investment  and  have  not  been
                           registered  under  the  Securities  Act of 1933.  The
                           shares may not be sold or  transferred in the absence
                           of such registration or an exemption  therefrom under
                           said Act."

                  11. Notwithstanding the foregoing,  upon a "change in control"
of the  Company  as  defined  below,  the  Option  shall be  accelerated  and be
immediately exercisable as to all the Option Shares under this Option and remain
exercisable  until the close of business on the date  immediately  preceding the
tenth anniversary of the date hereof. For purposes of this Agreement,  a "change
in control" of the Company shall mean a change in control of a nature that would
be  required  to be  reported  in  response  to  Item  5(f) of  Schedule  14A of
Regulation 14A promulgated under the Securities Exchange Act of 1934, as amended
("Exchange Act");  provided that, without  limitation,  such a change in control
shall be deemed to have  occurred if (a) any  "person"  (as such term is used in
Sections 13(d) and 14(d) of the Exchange Act), other than Jonathan  Steinberg or
Saul Steinberg,  becomes the "beneficial  owner," as defined below,  directly or
indirectly,  of  securities  of the  Company  representing  40% or  more  of the

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combined voting power of the Company's then  outstanding  securities  ordinarily
having the right to vote at elections of directors ("Voting Securities"), or (b)
individuals  who constitute the Board on the date of this Agreement  ("Incumbent
Board") cease for any reason to constitute at least a majority thereof, provided
that any person  becoming a director  subsequent  to the date of this  Agreement
whose election,  or nomination for election by the Company's  stockholders,  was
approved  by a vote of at  least  two-thirds  of the  directors  comprising  the
Incumbent Board (either by a specific vote or by approval of the proxy statement
of the Company in which such person is named as a nominee for director,  without
objection  to such  nomination)  shall be,  for  purposes  of this  clause  (b),
considered  as  though  such  person  were  a  member  of the  Incumbent  Board.
Notwithstanding  anything in the foregoing to the contrary, no change in control
shall be deemed to have  occurred  for  purposes of this  Agreement by virtue of
either the  beneficial  ownership (or sale) by Steinberg or Saul  Steinberg,  or
with members of Steinberg's or Saul Steinberg's immediate family, of 40% or more
of the Voting  Securities or any transaction  which results in Steinberg or Saul
Steinberg,  or a group of persons which  includes  Steinberg or Saul  Steinberg,
acquiring  (or selling) 40% or more of either the voting power of the  Company's
Voting  Securities or other voting  securities of any corporation which acquires
all or substantially all of the assets of the Company, whether by way of merger,
consolidation, sale of such assets or otherwise.

                  For purposes of this Agreement, "beneficial owner" shall be as
defined in Rule 13d-3 under the Exchange Act, except that the provisions of Rule
13d-3(d)(2),  which  exclude  certain  persons from the Rule,  shall not exclude
those  persons  from  being  deemed  beneficial  owners  for  purposes  of  this
Agreement.

                  12. Subject to the terms and conditions of the Agreement,  the
Option may be exercised by written notice to the Company at its principal  place
of business. Such notice shall state the election to exercise the Option and the
number of Option Shares in respect to which it is being exercised, shall contain
a representation and agreement by the person or persons so exercising the Option
that the Option Shares are being purchased for investment and not with a view to
the distribution or resale thereof, and shall be signed by the person or persons
so exercising  the Option.  Such notice shall be  accompanied  by payment of the
full purchase price of the Option Shares. Payment of the purchase price shall be
made in cash or by check,  bank draft or money order payable to the order of the
Company;  provided,  however,  that, at the election of Steinberg,  the purchase
price for any or all of the Option Shares to be acquired may be paid by: (i) the
surrender of shares of Common Stock of the Company held by or for the account of
Steinberg with a fair market value equal to the purchase price multiplied by the
number  of  Option  Shares  to be  purchased,  or  (ii)  the  surrender  of  any
exercisable  but  unexercised  portion of the Option  having a fair market value
equal to the  purchase  price  multiplied  by the number of Option  Shares to be
purchased.  In either case, the fair market value of the  surrendered  shares or
options shall be determined as of the date of exercise as follows:  "Fair market
value" of the Common Stock means,  as of the  exercise  date:  (i) if the Common
Stock is listed  on a  national  securities  exchange  or  quoted on the  Nasdaq
National  Market or Nasdaq  SmallCap  Market,  the last sale price of the Common
Stock in the principal  trading  market for the Common Stock on the last trading
day preceding such date, as reported by the exchange or Nasdaq,  as the case may
be; (ii) if the Common Stock is not listed on a national  securities exchange or
quoted on the Nasdaq National Market or Nasdaq SmallCap Market, but is traded in
the  over-the-counter  market,  the closing bid price of the Common Stock on the
last trading day preceding  such date for which such  quotations are reported by
the  National  Quotation  Bureau,  Incorporated  or  similar  publisher  of such
quotations;  and (iii) if the fair market  value of the Common  Stock  cannot be
determined pursuant to clause (i) or (ii) above, such price as the Company shall
determine,  in good faith.  The "fair market value" of a surrendered  portion of
the Option means,  as of the exercise date, an amount equal to the excess of the
total fair market value of the shares of Common Stock underlying the surrendered
portion  of the  Option  (as  determined  in  accordance  with  the  immediately
preceding sentence) over the total purchase price of such shares of Common Stock
underlying the surrendered portion of the Option.

                  13. All notices, requests,  deliveries,  payments, demands and
other  communications  which are  required or  permitted  to be given under this
Agreement  shall be in writing and shall either be delivered  personally or sent
by certified mail, return receipt requested,  postage prepaid, to the parties at
their  respective  addresses set forth below, or to such other address as either
shall have specified by notice in the writing to the other,  and shall be deemed
duly given hereunder when so delivered or three days after being mailed,  as the
case may be.

                  14.      The waiver by any party  hereto of a breach of any
provision  of this  Agreement  shall not operate or be construed as a waiver of
any other or subsequent breach.

                  15.      This  Agreement  constitutes  the entire  agreement 
between the parties with respect to the subject matter thereof.

                  16.  This  Agreement  shall  inure  to the  benefit  of and be

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binding upon the parties hereto and to the extent not prohibited  herein,  their
respective  heirs,  successors,  assigns  and  representatives.  Nothing in this
Agreement,  expressed or implied, is intended to confer on any person other than
the parties hereto and as provided above,  their respective  heirs,  successors,
assigns and representatives any rights, remedies, obligations or liabilities.

                  17.      This  Agreement  shall be governed by and construed
in  accordance  with the laws of the State of New York.


                  IN WITNESS  WHEREOF,  the parties  hereto have signed this 
Agreement  as of the date first above written.


INDIVIDUAL INVESTOR GROUP, INC.       Address: 333 Seventh Avenue, Fifth Floor
                                               New York, NY  10001

By:/s/ Scot A. Rosenblum
- ------------------------
Scot A. Rosenblum, Secretary


By/s/ Jonathan L. Steinberg            Address: 22 West 15th Street
- --------------------------                      Apartment 7I
JONATHAN L. STEINBERG                           New York, NY  10003
        
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