EXHIBIT 4.4
                             STOCK OPTION AGREEMENT


                  AGREEMENT,  made  as of  June  23,  1995,  between  INDIVIDUAL
INVESTOR GROUP, INC., a Delaware corporation (the "Company"), and ROBERT SCHMIDT
("Schmidt").

                  WHEREAS,  on June 23,  1995,  the  Board of  Directors  of the
Company authorized the grant to Schmidt of an option to purchase an aggregate of
80,000 of the authorized but unissued shares of the Common Stock of the Company,
$.01 par value (the "Common  Stock"),  on the terms and  conditions set forth in
this Agreement; and

                  WHEREAS,  Schmidt  desires to acquire said option on the terms
and  conditions  set forth in this Agreement;

                  IT IS AGREED:

                  1. The Company  hereby  grants to Schmidt the right and option
(the  "Option") to purchase all or any part of an aggregate of 80,000  shares of
the Common  Stock on the terms and  conditions  set forth  herein  (the  "Option
Shares").  The Option is a  non-qualified  stock  option not intended to qualify
under any section of the Internal Revenue Code of 1986, as amended.

                  2. The Option shall be  exercisable as to 26,667 Option Shares
on June 23 in each of 1996 and 1997,  and 26,666 Option Shares on June 23, 1998.
The Option  Shares may be  purchased  at an  exercise  price of $5.75 per share.
After a portion of the Option becomes exercisable,  it shall remain exercisable,
except as  otherwise  provided  herein,  until the close of business on June 23,
2005 (the "Exercise Period").

                  3. (a) If Schmidt's  employment  is  terminated by the Company
without Just Cause,  the portion of the Option,  if any, that was exercisable as
of the date of  termination  of employment  may be exercised for a period of six
months  from the  termination  of  employment  or until  the  expiration  of the
Exercise Period,  whichever is shorter.  The portion of the Option, if any, that
was not exercisable as of the date of termination of employment, as hereinbefore
provided, shall immediately terminate upon the termination of employment.

                           (b)      If  Schmidt's  employment  is  terminated 
for any  reason  other  than  death, disability,  without Just Cause by the 
Company or by the Company for Just Cause, then the Options  exercisable  as of 
the date of  termination  may thereafter be exercised by Schmidt for a period of
three years from the date of termination or until the expiration of the Exercise
Period,  whichever is shorter.  The portion of the Option,  if any, that was not
exercisable  as of the date of termination shall immediately expire.

                           (c)      In the event Schmidt's  employment is 
terminated by the Company for Just Cause,the Option shall  terminate  
immediately  and no Options may be  exercised,  and further  the  Company  also
may  require  Schmidt to return to the  Company  the economic  value of any
Option Shares  purchased  under this Agreement by Schmidt within the six month 
period  prior to the date of  termination.  In such event, Schmidt  shall remit
to the Company in cash the amount  equal to the  difference between the Fair 
Market  Value (as defined in Section 12 of this  Agreement)  of the Option 
Shares on the date of  termination  (or the sales price of the Option Shares 
sold during the  six-month  period) and the Exercise  Price of the Option 
Shares.

                           (d)      Upon Schmidt's death,  the portion,  if any,
of the Option that was exercisable as of the  date  of  death  may  thereafter
be  exercised  by  Schmidt's  legal representative  or legatee  under the will 
of  Schmidt  for a period of one year from the date of death or until the 
expiration of the Exercise Period, whichever period is shorter.  The portion of
the Option,  if any, that was not exercisable as of the date of death shall
immediately terminate upon Schmidt's death.

                           (e)       If  Schmidt's  employment  by the Company
terminates  by reason of  Schmidt's Disability,  the portion,  if any, of the 
Option that was  exercisable as of the date of  termination of employment may 
thereafter be exercised by Schmidt or his guardian  or  legal  representative 
for a period  of one year  from the date of termination  of  employment  or 
until the  expiration  of the  Exercise  Period, whichever  period is shorter. 
The portion of the Option,  if any,  that was not exercisable  as of the  date
of  termination  of  employment  shall  immediately terminate upon the 
termination of employment.

                           (f)      For purposes of this Agreement,  terms not
otherwise  defined in this Agreement shall have the  meanings as assigned to
such terms in the  Employment  Agreementbetween Schmidt and the Company dated
July 27, 1994.

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                  4. The Option shall not be assignable or transferable  except,
in the  event of the death of  Schmidt,  by will or by the laws of  descent  and
distribution.  No  transfer  of the  Option by Schmidt by will or by the laws of
descent and  distribution  shall be  effective  to bind the  Company  unless the
Company shall have been  furnished with written notice thereof and a copy of the
will and such other  evidence as the Company may deem necessary to establish the
validity of the transfer and the  acceptance by the transferee or transferees of
the terms and conditions of the Option.

                  5. The  Company  shall  promptly  issue  certificates  for any
Option  Shares  purchased  hereunder.  Schmidt shall have all of the rights of a
stockholder  with  respect to the Option  Shares  purchased  hereunder as of the
close  of  business  on the  date of  exercise,  provided  such  exercise  is in
accordance with the terms of this Option.

                  6.  In  the  event  of  a  reorganization,   recapitalization,
reclassification,  stock  split or  exchange,  stock  dividend,  combination  of
shares,  or any  other  similar  change  in the  Common  Stock  of the  Company,
equitable  proportionate  adjustments shall be made by the Company in the number
and kind of shares covered by the Option and in the option price thereunder.

                  7. The Company hereby  represents and warrants to Schmidt that
the Option  Shares,  when  issued  and  delivered  by the  Company to Schmidt in
accordance with the terms and conditions hereof, will be duly and validly issued
and fully paid and non-assessable.

                  8. Schmidt hereby  represents and warrants to the Company that
Schmidt  is  acquiring  the  Option  and shall  acquire  the  Option  Shares for
Schmidt's own account and not with a view to the distribution thereof.

                  9. Anything in this Agreement to the contrary notwithstanding,
Schmidt  hereby  agrees that  Schmidt  shall not sell,  transfer by any means or
otherwise dispose of the Option Shares acquired by Schmidt without  registration
under the Securities Act of 1933 (the "Act"),  or in the event that they are not
so registered, unless (a) an exemption from the Act is available thereunder, and
(b) Schmidt has furnished the Company with notice of such proposed  transfer and
the Company's legal counsel, in its reasonable opinion, shall deem such proposed
transfer to be so exempt.

                  10.      Schmidt hereby acknowledges that:

                           (a)      All  reports  and  documents  required  to
be  filed  by the  Company  with the Securities and Exchange  Commission  
pursuant to the Securities  Exchange Act of 1934  within  the last 12  months 
have  been  made  available  to  Schmidt  for inspection.

                           (b)      If Schmidt  exercises  the Option,  Schmidt
must bear the economic  risk of the investment  in the Option  Shares for an  
indefinite  period of time because the Option Shares will not have been 
registered  under the Act and cannot be sold by Schmidt  unless they are 
registered  under the Act or an exemption  therefrom is available.

                           (c)      In Schmidt's  position with the Company, 
Schmidt has had both the  opportunity to ask questions of and receive answers
from the officers of the Company and all persons  acting on its behalf 
concerning  the terms and conditions of the offer made  hereunder  and to obtain
any  additional  information  to the  extent the Company  possesses  or may 
possess  such  information  or can acquire it without unreasonable  effort  or 
expense  necessary  to  verify  the  accuracy  of  the information obtained 
pursuant to subparagraph (a) above.

                           (d)      The Company  shall place stop transfer  
orders with its transfer  agent against the transfer of the Option Shares in the
absence of registration under the Act or an exemption therefrom.

                           (e)      The certificates  evidencing the Option 
Shares shall bear an appropriate legend as determined by counsel to the Company.

                  11. Notwithstanding the foregoing,  upon a "change in control"
of the  Company  as  defined  below,  the  Option  shall be  accelerated  and be
immediately exercisable as to all the Option Shares under this Option and remain
exercisable  until the close of business on the date  immediately  preceding the
tenth anniversary of the date hereof. For purposes of this Agreement,  a "change
in control" of the Company shall mean a change in control of a nature that would
be  required  to be  reported  in  response  to  Item  5(f) of  Schedule  14A of

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Regulation 14A promulgated under the Securities Exchange Act of 1934, as amended
("Exchange Act");  provided that, without  limitation,  such a change in control
shall be deemed to have  occurred if (a) any  "person"  (as such term is used in
Sections 13(d) and 14(d) of the Exchange Act), other than Jonathan  Steinberg or
Saul Steinberg,  becomes the "beneficial  owner," as defined below,  directly or
indirectly,  of  securities  of the  Company  representing  40% or  more  of the
combined voting power of the Company's then  outstanding  securities  ordinarily
having the right to vote at elections of directors ("Voting Securities"), or (b)
individuals  who constitute the Board on the date of this Agreement  ("Incumbent
Board") cease for any reason to constitute at least a majority thereof, provided
that any person  becoming a director  subsequent  to the date of this  Agreement
whose election,  or nomination for election by the Company's  stockholders,  was
approved  by a vote of at  least  two-thirds  of the  directors  comprising  the
Incumbent Board (either by a specific vote or by approval of the proxy statement
of the Company in which such person is named as a nominee for director,  without
objection  to such  nomination)  shall be,  for  purposes  of this  clause  (b),
considered  as  though  such  person  were  a  member  of the  Incumbent  Board.
Notwithstanding  anything in the foregoing to the contrary, no change in control
shall be deemed to have  occurred  for  purposes of this  Agreement by virtue of
either  the  beneficial  ownership  (or sale) by  Schmidt,  or with  members  of
Schmidt's  immediate  family,  of 40% or more of the  Voting  Securities  or any
transaction  which  results in  Schmidt,  or a group of persons  which  includes
Schmidt,  acquiring  (or  selling) 40% or more of either the voting power of the
Company's Voting  Securities or other voting securities of any corporation which
acquires all or substantially  all of the assets of the Company,  whether by way
of merger, consolidation, sale of such assets or otherwise.

                  For purposes of this Agreement, "beneficial owner" shall be as
defined in Rule 13d-3 under the Exchange Act, except that the provisions of Rule
13d-3(d)(2),  which  exclude  certain  persons from the Rule,  shall not exclude
those  persons  from  being  deemed  beneficial  owners  for  purposes  of  this
Agreement.

                  12. Subject to the terms and conditions of the Agreement,  the
Option may be exercised by written notice to the Company at its principal  place
of business. Such notice shall state the election to exercise the Option and the
number of Option Shares in respect to which it is being exercised, shall contain
a representation and agreement by the person or persons so exercising the Option
that the Option Shares are being purchased for investment and not with a view to
the distribution or resale thereof, and shall be signed by the person or persons
so exercising  the Option.  Such notice shall be  accompanied  by payment of the
full purchase price of the Option Shares. Payment of the purchase price shall be
made in cash or by check,  bank draft or money order payable to the order of the
Company; provided, however, that, at the election of Schmidt, the purchase price
for any or all of the  Option  Shares  to be  acquired  may be paid by:  (i) the
surrender of shares of Common Stock of the Company held by or for the account of
Schmidt with a fair market value equal to the purchase  price  multiplied by the
number  of  Option  Shares  to be  purchased,  or  (ii)  the  surrender  of  any
exercisable  but  unexercised  portion of the Option  having a fair market value
equal to the  purchase  price  multiplied  by the number of Option  Shares to be
purchased.  In either case, the fair market value of the  surrendered  shares or
options shall be determined as of the date of exercise as follows:  "Fair market
value" of the Common Stock means,  as of the  exercise  date:  (i) if the Common
Stock is listed  on a  national  securities  exchange  or  quoted on the  Nasdaq
National  Market or Nasdaq  SmallCap  Market,  the last sale price of the Common
Stock in the principal  trading  market for the Common Stock on the last trading
day preceding such date, as reported by the exchange or Nasdaq,  as the case may
be; (ii) if the Common Stock is not listed on a national  securities exchange or
quoted on the Nasdaq National Market or Nasdaq SmallCap Market, but is traded in
the  over-the-counter  market,  the closing bid price of the Common Stock on the
last trading day preceding  such date for which such  quotations are reported by
the  National  Quotation  Bureau,  Incorporated  or  similar  publisher  of such
quotations;  and (iii) if the fair market  value of the Common  Stock  cannot be
determined pursuant to clause (i) or (ii) above, such price as the Company shall
determine,  in good faith.  The "fair market value" of a surrendered  portion of
the Option means,  as of the exercise date, an amount equal to the excess of the
total fair market value of the shares of Common Stock underlying the surrendered
portion  of the  Option  (as  determined  in  accordance  with  the  immediately
preceding sentence) over the total purchase price of such shares of Common Stock
underlying the surrendered portion of the Option.

                  13. All notices, requests,  deliveries,  payments, demands and
other  communications  which are  required or  permitted  to be given under this
Agreement  shall be in writing and shall either be delivered  personally or sent
by certified mail, return receipt requested,  postage prepaid, to the parties at
their  respective  addresses set forth below, or to such other address as either
shall have specified by notice in the writing to the other,  and shall be deemed
duly given hereunder when so delivered or three days after being mailed,  as the
case may be.

                  14.      The waiver by any party  hereto of a breach of any 
provision  of this  Agreement  shall not operate or be construed as a waiver of
any other or subsequent breach.

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                  15.      This  Agreement  constitutes  the entire  agreement 
between the parties with respect to the subject matter thereof.

                  16.  This  Agreement  shall  inure  to the  benefit  of and be
binding upon the parties hereto and to the extent not prohibited  herein,  their
respective  heirs,  successors,  assigns  and  representatives.  Nothing in this
Agreement,  expressed or implied, is intended to confer on any person other than
the parties hereto and as provided above,  their respective  heirs,  successors,
assigns and representatives any rights, remedies, obligations or liabilities.

                  17.      This  Agreement  shall be governed by and construed 
in  accordance  with the laws of the State of New York.

                  IN WITNESS  WHEREOF,  the parties  hereto have signed this  
Agreement  as of the date first above written.

INDIVIDUAL INVESTOR GROUP, INC.     Address:  333 Seventh Avenue, Fifth Floor
                                              New York, NY  10001

By:  /s/ Scot A. Rosenblum
- -----------------------------
 Scot A. Rosenblum, Secretary


     /s/ Robert Schmidt             Address:
- -----------------------------               __________________________
     ROBERT SCHMIDT
                                            __________________________



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