EXHIBIT 4.7
                             STOCK OPTION AGREEMENT


                  AGREEMENT,  made as of  November  1, 1995  between  INDIVIDUAL
INVESTOR  GROUP,  INC.,  a  Delaware  corporation  (the  "Company"),  and Gordon
Anderson ("Anderson").

                  WHEREAS,  on November 1, 1995,  the Board of  Directors of the
Company  authorized  the grant to Anderson of an option to purchase an aggregate
of 50,000 of the  authorized  but  unissued  shares of the  Common  Stock of the
Company,  $.01 par value (the "Common  Stock"),  on the terms and conditions set
forth in this Agreement; and

                  WHEREAS,  Anderson  desires to acquire said option on the 
terms and  conditions set forth in this Agreement;

                  IT IS AGREED:

                  1. The Company  hereby grants to Anderson the right and option
(the  "Option") to purchase all or any part of an aggregate of 50,000  shares of
the Common  Stock on the terms and  conditions  set forth  herein  (the  "Option
Shares").  The Option is a  non-qualified  stock  option not intended to qualify
under any section of the Internal Revenue Code of 1986, as amended.

                  2. The Option shall be  exercisable as to 10,000 Option Shares
on November 1, in each of 1996, 1997, 1998, 1999 and 2000. The Option Shares may
be purchased at an exercise  price of $4.4375 per share.  After a portion of the
Option becomes  exercisable,  it shall remain  exercisable,  except as otherwise
provided herein,  until the close of business on November 1, 2005 (the "Exercise
Period").

                  3. (a) If  Anderson's  employment is terminated by the Company
without  cause,  the  portion  of the  Option  which  has  vested by the date of
termination of employment may be exercised for a period of three months from the
termination  of  employment  or until the  expiration  of the  Exercise  Period,
whichever is shorter.  The portion of the Option not yet exercisable on the date
of termination of employment shall immediately expire.

                           (b)      If  Anderson's  employment  is  terminated 
for any reason  other  than  death, disability,  termination  by the  Company  
without  cause or by the  Company for cause, then the Options shall expire as 
of the date of termination.

                           (c)      In the event Anderson's  employment is 
terminated by the Company for cause, the Company also may require Anderson to 
return to the Company the economic value of any Option  Shares  purchased  under
this  Agreement by Anderson  within the six month period prior to the date of 
termination.  In such event,  Anderson  shall emit to the Company in cash the 
amount equal to the difference between the Fair Market Value (as defined in 
Section 11 of this  Agreement)  of the Option Shares on the date of termination
(or the sales price of the Option Shares sold during the six-month period) and
the Exercise Price of the Option Shares.

                           (d)      Upon  Anderson's  death,  the Option shall
become fully vested and  exercisable and may thereafter be exercised by 
Anderson's  legal  representative  or legatee under  the will of  Anderson  for
a period of one year from the date of death or until the expiration of the 
Exercise Period, whichever period is shorter.

                           (e)       If  Anderson's  employment  by the Company 
terminates by reason of Anderson's disability,  the  Option  shall  become  
fully  vested and  exercisable  and may thereafter be exercised by Anderson or 
his guardian or legal  representative for a period of one year from the date of
termination  of  employment  or until the expiration of the Exercise Period, 
whichever period is shorter.

                  4. The Option shall not be assignable or transferable  except,
in the event of the death of  Anderson,  by will or by the laws of  descent  and
distribution.  No  transfer  of the Option by Anderson by will or by the laws of
descent and  distribution  shall be  effective  to bind the  Company  unless the
Company shall have been  furnished with written notice thereof and a copy of the
will and such other  evidence as the Company may deem necessary to establish the
validity of the transfer and the  acceptance by the transferee or transferees of
the terms and conditions of the Option.

                  5. The  Company  shall  promptly  issue  certificates  for any
Option Shares purchased hereunder.  Anderson shall not have any of the rights of
a  stockholder  with  respect to the Option  Shares  until such shares have been
issued after the due exercise of the Option.

                  6.  In  the  event  of  a  reorganization,   recapitalization,

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reclassification,  stock  split or  exchange,  stock  dividend,  combination  of
shares,  or any  other  similar  change  in the  Common  Stock  of the  Company,
equitable  proportionate  adjustments shall be made by the Company in the number
and kind of shares covered by the Option and in the option price thereunder.

                  7. The Company hereby represents and warrants to Anderson that
the Option  Shares,  when  issued and  delivered  by the  Company to Anderson in
accordance with the terms and conditions hereof, will be duly and validly issued
and fully paid and non-assessable.

                  8. Anderson hereby represents and warrants to the Company that
Anderson  is  acquiring  the Option  and shall  acquire  the  Option  Shares for
Anderson's own account and not with a view to the distribution thereof.

                  9. Anything in this Agreement to the contrary notwithstanding,
Anderson  hereby agrees that Anderson  shall not sell,  transfer by any means or
otherwise dispose of the Option Shares acquired by Anderson without registration
under the Securities Act of 1933 (the "Act"),  or in the event that they are not
so registered, unless (a) an exemption from the Act is available thereunder, and
(b) Anderson has furnished the Company with notice of such proposed transfer and
the Company's legal counsel, in its reasonable opinion, shall deem such proposed
transfer to be so exempt.

                  10.      Anderson hereby acknowledges that:

                           (a)      All  reports  and  documents  required  to 
be  filed  by the  Company  with the Securities and Exchange  Commission 
pursuant to the Securities  Exchange Act of 1934  within  the last 12 months 
have  been  made  available  to  Anderson  for inspection.

                           (b)      If Anderson  exercises the Option,  Anderson
must bear the economic risk of the investment  in the Option  Shares for an
indefinite  period of time because the Option Shares will not have been 
registered  under the Act and cannot be sold by Anderson unless they are 
registered  under the Act or an exemption  therefrom is available.

                           (c)      In Anderson's position with the Company, 
Anderson has had both the opportunity to ask questions of and receive answers 
from the officers of the Company and all persons  acting on its behalf  
concerning  the terms and conditions of the offer made  hereunder  and to obtain
any  additional  information  to the  extent the Company  possesses  or may 
possess  such  information  or can acquire it without unreasonable  effort  or 
expense  necessary  to  verify  the  accuracy  of  the information obtained 
pursuant to subparagraph (a) above.

                           (d)      The Company  shall place stop transfer  
orders with its transfer  agent against the transfer of the Option Shares in th
absence of registration under the Act or an exemption therefrom.

                           (e)      The certificates evidencing the Option 
Shares shall bear the following legends:

                           "The shares represented by this certificate have been
                           acquired for investment and have not been  registered
                           under the  Securities Act of 1933. The shares may not
                           be  sold  or  transferred  in  the  absence  of  such
                           registration  or an  exemption  therefrom  under said
                           Act."

                  11. Notwithstanding the foregoing,  upon a "change in control"
of the  Company  as  defined  below,  the  Option  shall be  accelerated  and be
immediately exercisable as to all the Option Shares under this Option and remain
exercisable  until the close of business on the date  immediately  preceding the
tenth anniversary of the date hereof. For purposes of this Agreement,  a "change
in control" of the Company shall mean a change in control of a nature that would
be  required  to be  reported  in  response  to  Item  5(f) of  Schedule  14A of
Regulation 14A promulgated under the Securities Exchange Act of 1934, as amended
("Exchange Act");  provided that, without  limitation,  such a change in control
shall be deemed to have  occurred if (a) any  "person"  (as such term is used in
Sections 13(d) and 14(d) of the Exchange Act), other than Jonathan  Steinberg or
Saul Steinberg,  becomes the "beneficial  owner," as defined below,  directly or
indirectly,  of  securities  of the  Company  representing  40% or  more  of the
combined voting power of the Company's then  outstanding  securities  ordinarily
having the right to vote at elections of directors ("Voting Securities"), or (b)
individuals  who constitute the Board on the date of this Agreement  ("Incumbent
Board") cease for any reason to constitute at least a majority thereof, provided
that any person  becoming a director  subsequent  to the date of this  Agreement
whose election,  or nomination for election by the Company's  stockholders,  was

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approved  by a vote of at  least  two-thirds  of the  directors  comprising  the
Incumbent Board (either by a specific vote or by approval of the proxy statement
of the Company in which such person is named as a nominee for director,  without
objection  to such  nomination)  shall be,  for  purposes  of this  clause  (b),
considered  as  though  such  person  were  a  member  of the  Incumbent  Board.
Notwithstanding  anything in the foregoing to the contrary, no change in control
shall be deemed to have  occurred  for  purposes of this  Agreement by virtue of
either  the  beneficial  ownership  (or sale) by  Anderson,  or with  members of
Anderson's  immediate  family,  of 40% or more of the Voting  Securities  or any
transaction  which  results in Anderson,  or a group of persons  which  includes
Anderson,  acquiring  (or selling) 40% or more of either the voting power of the
Company's Voting  Securities or other voting securities of any corporation which
acquires all or substantially  all of the assets of the Company,  whether by way
of merger, consolidation, sale of such assets or otherwise.

                  For purposes of this Agreement, "beneficial owner" shall be as
defined in Rule 13d-3 under the Exchange Act, except that the provisions of Rule
13d-3(d)(2),  which  exclude  certain  persons from the Rule,  shall not exclude
those  persons  from  being  deemed  beneficial  owners  for  purposes  of  this
Agreement.

                  12. Subject to the terms and conditions of the Agreement,  the
Option may be exercised by written notice to the Company at its principal  place
of business. Such notice shall state the election to exercise the Option and the
number of Option Shares in respect to which it is being exercised, shall contain
a representation and agreement by the person or persons so exercising the Option
that the Option Shares are being purchased for investment and not with a view to
the distribution or resale thereof, and shall be signed by the person or persons
so exercising  the Option.  Such notice shall be  accompanied  by payment of the
full purchase price of the Option Shares. Payment of the purchase price shall be
made in cash or by check,  bank draft or money order payable to the order of the
Company;  provided,  however,  that,  at the election of Anderson,  the purchase
price for any or all of the Option Shares to be acquired may be paid by: (i) the
surrender of shares of Common Stock of the Company held by or for the account of
Anderson with a fair market value equal to the purchase price  multiplied by the
number  of  Option  Shares  to be  purchased,  or  (ii)  the  surrender  of  any
exercisable  but  unexercised  portion of the Option  having a fair market value
equal to the  purchase  price  multiplied  by the number of Option  Shares to be
purchased.  In either case, the fair market value of the  surrendered  shares or
options shall be determined as of the date of exercise as follows:  "Fair market
value" of the Common Stock means,  as of the  exercise  date:  (i) if the Common
Stock is listed  on a  national  securities  exchange  or  quoted on the  Nasdaq
National  Market or Nasdaq  SmallCap  Market,  the last sale price of the Common
Stock in the principal  trading  market for the Common Stock on the last trading
day preceding such date, as reported by the exchange or Nasdaq,  as the case may
be; (ii) if the Common Stock is not listed on a national  securities exchange or
quoted on the Nasdaq National Market or Nasdaq SmallCap Market, but is traded in
the  over-the-counter  market,  the closing bid price of the Common Stock on the
last trading day preceding  such date for which such  quotations are reported by
the  National  Quotation  Bureau,  Incorporated  or  similar  publisher  of such
quotations;  and (iii) if the fair market  value of the Common  Stock  cannot be
determined pursuant to clause (i) or (ii) above, such price as the Company shall
determine,  in good faith.  The "fair market value" of a surrendered  portion of
the Option means,  as of the exercise date, an amount equal to the excess of the
total fair market value of the shares of Common Stock underlying the surrendered
portion  of the  Option  (as  determined  in  accordance  with  the  immediately
preceding sentence) over the total purchase price of such shares of Common Stock
underlying the surrendered portion of the Option.

                  13. All notices, requests,  deliveries,  payments, demands and
other  communications  which are  required or  permitted  to be given under this
Agreement  shall be in writing and shall either be delivered  personally or sent
by certified mail, return receipt requested,  postage prepaid, to the parties at
their  respective  addresses set forth below, or to such other address as either
shall have specified by notice in the writing to the other,  and shall be deemed
duly given hereunder when so delivered or three days after being mailed,  as the
case may be.

                  14.      The waiver by any party  hereto of a breach of any 
provision  of this  Agreement  shall not operate or be construed as a waiver of
any other or subsequent breach.

                  15.      This  Agreement  constitutes  the entire  agreement 
between the parties with respect to the subject matter thereof.

                  16.  This  Agreement  shall  inure  to the  benefit  of and be
binding upon the parties hereto and to the extent not prohibited  herein,  their
respective  heirs,  successors,  assigns  and  representatives.  Nothing in this
Agreement,  expressed or implied, is intended to confer on any person other than
the parties hereto and as provided above,  their respective  heirs,  successors,
assigns and representatives any rights, remedies, obligations or liabilities.

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                  17.      This  Agreement  shall be governed by and construed 
in  accordance  with the laws of the State of New York.


                  IN WITNESS  WHEREOF,  the parties  hereto have signed this  
Agreement  as of the date first above written.


INDIVIDUAL INVESTOR GROUP, INC.              Address: 333 Seventh Avenue
                                                      Fifth Floor
                                                      New York, NY  10001

By:  /s/ Scot A. Rosenblum
- ------------------------------
Scot A. Rosenblum, Secretary


    /s/ Gordon Anderson                      Address: 144 Sullivan Street #10
- ------------------------------                        New York, New York 10012
       Gordon Anderson                                   





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