<ARTICLE>                     5

<CIK>                         0000880631
<NAME>                        INDIVIDUAL INVESTOR GROUP, INC.

       
                                          

<PERIOD-TYPE>                                  6-MOS
<FISCAL-YEAR-END>                              DEC-31-1998
<PERIOD-START>                                 JAN-01-1998
<PERIOD-END>                                   JUN-30-1998

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