U.S. Securities and Exchange Commission
                             Washington, D.C. 20549

                                    Form 10-Q

 X       QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
         EXCHANGE ACT OF 1934

         For the quarterly period ended September 30, 1998  

__       TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
         EXCHANGE ACT OF 1934

         For the transition period from      to       

         Commission file number  1-10932 


                         INDIVIDUAL INVESTOR GROUP, INC.
             (Exact name of registrant as specified in its charter)

                 Delaware                              13-3487784
        (State or other jurisdiction of               (IRS Employer
        incorporation or organization)              Identification No.)

               1633 Broadway, 38th Floor, New York, New York 10019
                    (Address of principal executive offices)

                                 (212) 843-2777
                         (Registrant's telephone number)


Check  whether  the  registrant  (1) filed all  reports  required to be filed by
Section 13 or 15(d) of the  Securities  Exchange  Act of 1934 during the past 12
months (or for such shorter period that the registrant was required to file such
reports),  and (2) has been subject to such filing  requirements for the past 90
days. Yes X No .

State the number of shares  outstanding of each of the  registrant's  classes of
common  equity,  as of the latest  practicable  date:  As of October  26,  1998,
registrant had outstanding  8,490,851 shares of Common Stock, $.01 par value per
share.




                INDIVIDUAL INVESTOR GROUP, INC. AND SUBSIDIARIES

                                      INDEX



Part 1.   Financial Information
                                                                        Page 

      Item 1. Financial Statements

         Consolidated Condensed Balance Sheets (Unaudited)
         as of September 30, 1998 and December 31, 1997                   3

         Consolidated Condensed Statements
         of Operations (Unaudited) for the three and nine
         months ended September 30, 1998 and 1997                         4

         Consolidated Condensed Statements
         of Cash Flows (Unaudited) for the nine months
         ended September 30, 1998 and 1997                                5

         Notes to Consolidated Condensed
         Financial Statements (Unaudited)                               6-8

      Item 2. Management's Discussion and Analysis of Financial
      Condition and Results of Operations                              9-15

Part 2. Other Information

      Item 2. Sales of Unregistered Securities                           16

      Item 5. Other Information                                          16

      Item 6. Exhibits and Reports on Form 8-K                           17

Signatures                                                               18

                                       2





                INDIVIDUAL INVESTOR GROUP, INC. AND SUBSIDIARIES

                      CONSOLIDATED CONDENSED BALANCE SHEETS
                                   (UNAUDITED)
                                                                           


                                                              September 30,         December 31,
                ASSETS                                             1998                 1997
                                                              ---------------      ----------------

Current assets:
    Cash and cash equivalents                                     $4,657,987            $3,533,622
    Marketable securities (Note 6)                                   518,392                  -
    Accounts receivable (net of allowances of $336,964  in         2,511,571             2,993,299
              1998 and $533,693 in 1997)
    Investment in discontinued operations (Note 2)                   816,580             4,037,432
    Prepaid expenses and other current assets                        223,832               224,801

                                                              ---------------      ----------------
                Total current assets                               8,728,362            10,789,154

Deferred subscription expense                                        623,180               426,826
Property and equipment - net                                         419,529               556,070
Other assets                                                         385,727               384,917

                                                              ===============      ================
                Total assets                                     $10,156,798           $12,156,967
                                                              ===============      ================


                LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities:
    Accounts payable                                              $2,256,689            $2,093,987
    Accrued expenses                                                 778,230               803,502
    Deferred revenue                                                 167,034               343,250
                                                              ---------------      ----------------
                Total current liabilities                          3,201,953             3,240,739

Deferred subscription revenue                                      2,248,562             2,661,129

                                                              ---------------      ----------------
                Total liabilities                                  5,450,515             5,901,868
                                                              ---------------      ----------------

Stockholders' Equity:
    Preferred stock, $.01 par value, authorized 2,000,000 shares        -                     -
    Common stock, $.01 par value; authorized
       18,000,000 shares; issued and outstanding 8,490,851            84,908                71,461
       shares in 1998 and 7,146,071 shares in 1997
    Additional paid-in capital                                    24,899,068            19,514,363
    Accumulated deficit                                          (19,946,257)          (13,330,725)
    Accumulated other comprehensive loss (Note 6)                   (331,436)                 -

                                                              ---------------      ----------------
                Total stockholders' equity                         4,706,283             6,255,099

                                                              ===============      ================
                Total liabilities and stockholders' equity       $10,156,798           $12,156,967
                                                              ===============      ================



See Notes to Consolidated Condensed Financial Statements

                                       3








                INDIVIDUAL INVESTOR GROUP, INC. AND SUBSIDIARIES

                 CONSOLIDATED CONDENSED STATEMENTS OF OPERATIONS
                                   (UNAUDITED)


                                                                            

                                           Three Months Ended Sept 30,     Nine Months Ended Sept 30,
                                          ---------------------------------------------------------------
                                                 1998            1997           1998            1997
                                          --------------  -------------  --------------  -------------

Revenues:
     Advertising                              $2,915,518     $2,416,561      $8,107,316     $6,778,303
     Circulation                                 835,715        893,165       2,605,576      3,012,876
     List rental and other                       296,478        369,738         950,322        953,175

                                           --------------  -------------  --------------    -------------
     Total revenues                            4,047,711      3,679,464      11,663,214       10,744,354
                                           --------------  -------------  --------------    -------------

Operating expenses
     Editorial, production and distribution    2,818,854      2,483,837       8,687,742        6,808,713
     Promotion and selling                     1,609,155      1,516,473       4,857,883        4,358,746
     General and administrative                  932,156      1,110,066       3,825,309        3,253,191
     Depreciation and amortization                80,888        103,055         232,467          235,652

                                           --------------  -------------  --------------    ------------
     Total operating expenses                  5,441,053      5,213,431      17,603,401       14,656,302
                                           --------------  -------------  --------------    ------------


Operating loss from continuing operations     (1,393,342)    (1,533,967)     (5,940,187)     (3,911,948)

Interest income                                   62,362         26,236         106,025          57,425

                                           --------------  -------------  --------------  -------------
Loss from continuing operations               (1,330,980)    (1,507,731)     (5,834,162)     (3,854,523)
                                           --------------  -------------  --------------  -------------

Discontinued operations (Note 2)
   Income (loss) from discontinued operations       -         1,473,224        (189,629)         85,328
   Loss on disposal of discontinued operations  (145,291)        -             (591,741)           -
                                           --------------  -------------  --------------  -------------
(Loss) income from discontinued operations      (145,291)     1,473,224        (781,370)         85,328
                                           --------------  -------------  --------------  -------------

Net loss                                     ($1,476,271)      ($34,507)    ($6,615,532)    ($3,769,195)
                                           ==============  =============  ==============  =============

Basic and dilutive (loss) income per common share:
Continuing operations                             ($0.16)        ($0.23)         ($0.76)         ($0.60)
Discontinued operations                           ($0.02)         $0.22          ($0.10)          $0.01
                                           ==============  =============  ==============  =============
Net loss                                          ($0.17)        ($0.01)         ($0.86)         ($0.59)
                                           ==============  =============  ==============  =============

Average number of common shares used in
   computing basic and dilutive
   loss per common share                       8,490,851      6,638,148       7,669,479      6,400,435



See Notes to Consolidated Condensed Financial Statements

                                       4






                INDIVIDUAL INVESTOR GROUP, INC. AND SUBSIDIARIES

                 CONSOLIDATED CONDENSED STATEMENTS OF CASH FLOWS
                                   (UNAUDITED)

                                                                              

                                                                   Nine Months Ended September 30,
                                                             --------------------------------------------
                                                                       1998                     1997
                                                             --------------------     -------------------

    Cash flows from operating activities:
    Net loss                                                         ($6,615,532)            ($3,769,195)
    Less:
        (Loss) income from discontinued operations                      (781,370)                 85,328
                                                             --------------------     -------------------
        Loss from continuing operations                               (5,834,162)             (3,854,523)
    Reconciliation of net loss to net cash
       used in operating activities:
       Depreciation and amortization                                     232,467                 235,652
       Loss on sale of equipment                                           2,634                    -
       Changes in operating assets and liabilities:
          Decrease (increase) in:
            Accounts receivable                                          481,728                  86,931
            Prepaid expenses and other current assets                        969                (110,820)
            Other assets                                                    (810)                   -
            Deferred subscription expense                               (196,354)                350,087
          Increase (decrease) in:
            Accounts payable and accrued expenses                        137,430                 (21,271)
            Deferred subscription revenue                               (412,567)               (688,848)
            Deferred revenue                                            (176,216)                412,000
                                                             --------------------     -------------------
          Net cash used in operating activities                       (5,764,881)             (3,590,792)
                                                             --------------------     -------------------


    Cash flows from investing activities:
    Purchase of property and equipment                                  (102,011)               (128,983)
    Proceeds from sale of equipment                                        3,451                    -
    Net cash provided by discontinued operations                       1,589,654               1,144,611
                                                             --------------------     -------------------
          Net cash provided by investing activities                    1,491,094               1,015,628
                                                             --------------------     -------------------


    Cash flows from financing activities:
    Proceeds from exercise of stock options (Note 3)                     398,152                 736,786
    Proceeds from issuance of common stock (Note 5)                    5,000,000               2,250,000
                                                             --------------------     -------------------
          Net cash provided by financing activities                    5,398,152               2,986,786
                                                             --------------------     -------------------


    Net increase in cash and cash equivalents                          1,124,365                 411,622

    Cash and cash equivalents, beginning of period                     3,533,622               1,544,451

                                                             ====================     ===================
    Cash and cash equivalents, end of period                          $4,657,987              $1,956,073
                                                             ====================     ===================



    See Notes to Consolidated Condensed Financial Statements

                                       5




                INDIVIDUAL INVESTOR GROUP, INC. AND SUBSIDIARIES
              NOTES TO CONSOLIDATED CONDENSED FINANCIAL STATEMENTS
              FOR THE NINE MONTHS ENDED SEPTEMBER 30, 1998 AND 1997
                                   (UNAUDITED)

     1. BASIS OF PRESENTATION

     The consolidated  condensed  financial  statements  include the accounts of
Individual  Investor Group,  Inc. and its  subsidiaries  (the  "Company").  Such
financial  statements have been prepared in accordance  with generally  accepted
accounting  principles for interim financial reporting and with the instructions
to Form  10-Q.  Accordingly,  they do not  include  all of the  information  and
footnotes as required by generally  accepted  accounting  principles  for annual
financial statements. In the opinion of management,  all adjustments (consisting
of normal recurring  adjustments)  considered  necessary for a fair presentation
have been included.  Operating  results for the nine months ended  September 30,
1998 are not necessarily  indicative of the results that may be expected for the
year  ending  December  31,  1998.  For  further   information,   refer  to  the
consolidated   financial  statements  and  footnotes  thereto  included  in  the
Company's Annual Report for the year ended December 31, 1997 on Form 10-KSB.

     2. DISCONTINUED OPERATIONS

     On April 30, 1998 the Company's  Board of Directors  decided to discontinue
the Company's investment management services business. A wholly owned subsidiary
of the Company,  WisdomTree Capital Management, Inc. ("WTCM"), serves as general
partner of (and is an  investor  in) a domestic  private  investment  fund.  The
Company  is also a  limited  partner  in the fund.  As a result  of the  Board's
decision,  WTCM is dissolving  the domestic  investment  fund,  liquidating  its
investments  and  distributing  the net assets to all  investors  as promptly as
possible. In July 1998 the fund distributed  $19,682,415 to its partners in cash
and securities.  In October 1998 the fund distributed  additional funds totaling
approximately  $4,500,000  in cash to its  partners.  The  remainder  of the net
assets  will be  distributed  as soon as the  investments  held by the  fund are
liquidated.  The operating  results relating to investment  management  services
have been segregated from continuing  operations and reported as a separate line
item on the  statement of  operations.  As a result the Company has restated its
financial statements for the corresponding periods of the prior year.

     Operating results from discontinued operations are as follows:



                                                                               

                                                     Three Months Ended           Nine Months Ended
                                                        September 30,               September  30,
                                                      1998          1997         1998            1997

Investment management services revenues                 -        $141,999       $137,183      $439,191
Net (depreciation) appreciation in fund                 -       1,371,887       (276,497)     (159,283)
Operating expenses                                      -         (40,662)       (50,315)     (194,580)
                                                ===========  ============   =============   ============
(Loss) income from discontinued operations              -      $1,473,224      $(189,629)      $85,328
                                                ===========  ============   =============   ============


                                       6


     Loss on disposal of discontinued  operations  totaled $145,291 and $591,741
for the three and nine months  ended  September  30, 1998,  respectively.  Under
generally  accepted  accounting  principles,  loss on disposal  of  discontinued
operations   includes  actual  losses  from  the  date  the  Board  resolved  to
discontinue the investment  management  services operations plus a provision for
additional  losses  based on  management's  best  estimate  of the  amount to be
realized on dissolution of the fund,  including  applicable  severance and legal
fees.  Additional  losses  were  incurred  in the third  quarter  as a result of
changes in the market value of the fund's investments.

     The fair  market  value of the  Company's  investment  in the  discontinued
operations  decreased  from  $4,037,432  at  December  31,  1997 to  $816,580 at
September 30, 1998.  The net  depreciation  in the Company's  investment for the
three and nine months  ended  September  30,  1998 was  $168,799  and  $927,054,
respectively.  In July 1998 the Company  received  $2,293,799 of its investment,
including cash of $1,443,997  and securities of $849,822  (valued as of June 30,
1998). In October 1998 the Company received an additional  $524,432 in cash from
the fund.  No  assurance  can be given that the Company will realize any further
amount with  respect to its  investment  in the  domestic  fund.  Moreover,  the
securities  received by the Company in July 1998 suffered a material  decline in
value between June 30, 1998 and September 30, 1998, and subsequently through the
date of this Report.  There can be no assurance  that such  securities  will not
suffer further material declines in value.

     Selected unaudited  financial  information for the fund as of September 30,
1998 and December 31, 1997 is as follows:

                                        September 30,  December 31,
                                            1998          1997

Assets (at fair value)                   $ 7,195,281   $71,245,441
Liabilities                                  188,459    32,104,302
Partners' capital                          7,006,822    39,141,139

     The net losses for the fund for the three and nine months  ended  September
30, 1998 totaled $1,448,415 and $7,954,776,  respectively,  as compared to a net
gain of $16,544,302 and $3,242,622 for the corresponding periods in 1997.

     The Company,  through WTCM, also provides investment management services to
an offshore private investment fund. On May 21, 1998 the sole voting shareholder
of the offshore fund, in  consultation  with WTCM,  resolved to wind up the fund
and appointed a liquidator to distribute the assets of the fund to its investors
in accordance with Cayman Islands law. In July 1998 approximately 55% of the net
assets of the  offshore  fund were  distributed  in cash to its  investors.  The
remainder  of  the  net  assets  will  be  distributed  promptly  following  the
liquidation of the  investments  held by the fund. The Company has no investment
in the offshore fund.

     WTCM is also entitled to receive a special  allocation  equal to 20% of the
net income, if any, of each of the funds (not including income earned on its own
investment with respect to the domestic fund),  subject to certain  limitations,
calculated at each funds' year-end, which is December 31st for the domestic fund
and June 30th for the offshore  fund.  The amount of the special  allocation for
the  offshore  fund for the year ended June 30, 1998 was  $109,319.  The Company
does not expect to receive a special  allocation  during 1998 from the  domestic
fund based on the negative performance of that fund to date. 

                                       7


     3. STOCK OPTIONS

     During the three and nine months  ended  September  30,  1998,  the Company
granted  563,000 and 751,000  options,  respectively,  to purchase the Company's
Common Stock;  84,938 options were exercised year to date providing  proceeds of
$398,152  (none were  exercised in the third  quarter);  and 112,500 and 534,310
options were canceled,  respectively.  Of the total options granted in the third
quarter,  250,500 were under the  Company's  stock option plans and 312,500 were
outside  the  Company's  plans,  all of which  expire at various  dates  through
September 2008.

     4. LOSS PER COMMON SHARE

     Net loss per basic and  dilutive  common share for the three and nine month
periods ended September 30, 1998 and 1997, respectively, were computed using the
weighted  average number of common shares  outstanding  during each period.  The
exercise of stock  options and warrants were not assumed in the  computation  of
loss per common share,  as the effect would have been  antidilutive.  Previously
reported net loss per share  amounts are the same as required by the adoption of
Statement of Financial  Accounting  Standard  ("SFAS")  No. 128,  "Earnings  Per
Share," which became effective in the fourth quarter of 1997.

     5. SALE OF COMMON STOCK

     On June 26, 1998 the Company  entered into a Stock Purchase  Agreement with
Wise Partners,  L.P.  providing for the sale of 1,259,842 shares of Common Stock
for an aggregate  purchase price of  $5,000,000,  which was based on the closing
"ask"  price of the common  stock on June 25,  1998.  Wise  Partners;  L.P. is a
limited  partnership  of which  the  Chief  Executive  Officer  of the  Company,
Jonathan L. Steinberg, is the General Partner.

     6. OTHER COMPREHENSIVE INCOME

     During the year, the Company adopted SFAS No. 130, "Reporting Comprehensive
Income". SFAS No. 130 requires the disclosure of comprehensive  income,  defined
as  the  change  in  equity  of a  business  enterprise  during  a  period  from
transactions  and  other  events  and  circumstances   from  non-owner  sources.
Comprehensive  income is a more inclusive financial  reporting  methodology that
includes  disclosure of certain financial  information that historically has not
been recognized in the calculation of net income.

     Comprehensive  loss for the three and nine months ended  September 30, 1998
and 1997, respectively, is presented in the following table:



                                                                            

                                             Three Months Ended                 Nine Months Ended
                                                September 30,                     September  30,
                                             1998           1997             1998              1997

Net loss                                  $(1,476,271)     $(34,507)      $(6,615,532)      $(3,769,195)
Accumulated other comprehensive loss:
Unrealized loss on securities                (331,436)         -             (331,436)             -
                                       ================ ============== ================= =================
Total comprehensive loss                  $(1,807,707)     $(34,507)      $(6,946,968)      $(3,769,195)
                                       ================ ============== ================= =================



                                      8


                MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                       CONDITION AND RESULTS OF OPERATIONS


Forward-Looking Statements

     When used in this  Report  and in future  filings by the  Company  with the
Securities and Exchange  Commission,  the words or phrases "will likely result,"
"expects," "will continue," "estimates,"  "believes,"  "anticipates," or similar
expressions  are intended to identify  "forward-looking  statements"  within the
meaning of the Private  Securities  Litigation  Reform Act of 1995.  Readers are
cautioned not to place undue  reliance on any such  forward-looking  statements.
Such  forward-looking  statements are subject to certain risks and uncertainties
that could cause actual results to differ  materially from the results projected
in such forward-looking statements.  These risks and uncertainties include those
set forth in Item 2 (entitled "Management's Discussion and Analysis of Financial
Condition and Results of  Operations")  of this Report,  and in Item 1 (entitled
"Business")  of  Part I and in Item 6  (entitled  "Management's  Discussion  and
Analysis of Financial  Condition and Results of  Operations")  of Part II of the
Company's  Annual  Report on Form 10-KSB for the fiscal year ended  December 31,
1997, filed with the Securities and Exchange Commission.  These  forward-looking
statements  speak  only as of the date of this  Report.  The  Company  expressly
disclaims  any  obligation  or  undertaking  to release  publicly any updates or
revisions  to any  forward-looking  statements  contained  herein to reflect any
change in the  Company's  expectations  with  regard  thereto or to reflect  any
change in events,  conditions or circumstances on which any such forward-looking
statement is based, in whole or in part.

     Three and Nine Months Ended September 30, 1998 as Compared to the Three and
Nine Months Ended September 30, 1997

     Loss from Continuing Operations

     The Company's loss from continuing operations was $1,330,980 and $5,834,162
for the three and nine months  ended  September  30, 1998,  respectively,  a 12%
decrease and 51% increase from the corresponding  periods of the previous fiscal
year. The decrease in the loss from continuing  operations for the third quarter
of 1998 as  compared  to the  third  quarter  of  1997 is due  primarily  to the
improved operating  performance for Individual  Investor and Ticker magazines as
well as lower general and administrative ("G&A") costs. The increase in the year
to date operating loss for 1998 as compared to the corresponding  period of 1997
relates primarily to three factors:  the continued investment in the development
of the Company's online service,  the decrease in advertising pages and revenues
for  Individual  Investor  magazine,  and high  levels of  severance  and hiring
expenses  incurred  relating to changes in senior management and key advertising
sales personnel.

     The decrease in the loss from  continuing  operations for the third quarter
of 1998 as  compared  to the  corresponding  period  of 1997 is due to  revenues
growing 10% for the period while  expenses grew by only 4%. For the three months
ended  September  30,  1998,  total  revenues  were  $4,047,711  as  compared to
$3,679,464 for the same period in 1997. For the three months ended September 30,
1998,  total  expenses were  $5,441,053  as compared to $5,213,431  for the same
period  in 1997.  Individual  Investor  magazine  made a  positive  contribution
(before  deducting  G&A  expenses)  of $43,785 for the third  quarter of 1998 as
compared to a negative  contribution  (before deducting G&A expenses) of $34,823
in the corresponding period of 1997. This is primarily attributable to a 36%

                                       9


     decrease  in  subscription  promotion  expenses  for the  magazine.  Ticker
magazine made a negative  contribution (before deducting G&A expenses) of $1,047
for the third  quarter of 1998 as  compared to a negative  contribution  (before
deducting  G&A  expenses)  of  $107,535  in the  corresponding  period  of 1997,
resulting  from a 70% increase in revenues,  offset in part by a 34% increase in
operating  expenses.  The Company's online service,  Individual  Investor Online
(www.iionline.com), made a negative contribution (before deducting G&A expenses)
of $437,329 for the third quarter of 1998 as compared to a negative contribution
(before deducting G&A expenses) of $256,261 in the corresponding period of 1997.
This is due to higher  levels  of  expenses  incurred  for the  development  and
redesign of the service, offset in part by an increase in revenues. In addition,
G&A expenses  decreased by 16% for the third  quarter of 1998 as compared to the
corresponding period of 1997.

     The loss from continuing operations for the nine months ended September 30,
1998  includes  a negative  contribution  (before  deducting  G&A  expenses)  of
$1,442,324  from  the  Company's  online  service,  Individual  Investor  Online
(www.iionline.com), as compared to a negative contribution (before deducting G&A
expenses) of $590,629 in the corresponding  period of 1997. This increase is due
to higher levels of expenses  incurred for the  development  and redesign of the
service,  offset  in part  by  higher  revenues.  Individual  Investor  magazine
incurred a negative contribution (before deducting G&A expenses) of $312,746 for
the nine months ended September 30, 1998, as compared to a positive contribution
(before deducting G&A expenses) of $286,423 in the corresponding period of 1997.
This change is  primarily  due to a 5% decrease in  advertising  revenues in the
1998 period  compared to the  corresponding  period of 1997,  and an increase in
operating expenses related to a larger subscriber base. Ticker magazine incurred
a negative contribution (before deducting G&A expenses) of $165,577 for the nine
months ended September 30, 1998, as compared to a negative  contribution (before
deducting G&A expenses) of $458,373 in the  corresponding  period of 1997.  This
improvement for Ticker results  primarily from a 90% increase in revenues offset
in part by a 38% increase in operating expenses.  G&A expenses increased for the
year by 18% as compared to 1997.

     Revenues

     Revenues  from  continuing  operations  for the three and nine months ended
September 30, 1998 were $4,047,711 and $11,663,214,  respectively,  a 10% and 9%
increase from the corresponding periods of the previous fiscal year.

     Advertising revenues for the three and nine months ended September 30, 1998
were  $2,915,518 and $8,107,316,  respectively,  a 21% and 20% increase over the
corresponding  periods of 1997. Of this increase,  the Company's online service,
Individual Investor Online  (www.iionline.com),  generated $307,204 and $888,011
for the three and nine months ended September 30, 1998,  respectively,  compared
to $32,246 and $37,246 for the same periods in 1997. Ticker advertising revenues
for the three and nine  months  ended  September  30,  1998  were  $651,748  and
$1,638,653,  respectively, a 72% and 90% increase from the corresponding periods
in 1997.  This  increase  relates  primarily  to nine issues  published  in 1998
compared to seven in 1997,  together  with 20%  circulation  and rate  increases
effected in February  1998.  Individual  Investor  advertising  revenues for the
three and nine months ended  September 30, 1998 were  $1,957,121 and $5,581,206,
respectively,  a 2% and 5% decrease from the corresponding  period of 1997. As a
result of the increase in paid  circulation  of Individual  Investor,  effective
November 1997 the Company increased its advertising rates by 18%. However, total
advertising pages for Individual Investor decreased by 41 and 90 total pages for
the three and nine months ended September 30, 1998, respectively, reflecting the


                                     10



fact that the sales  department was in a period of transition.  The Company went
without a Publisher from July 1997 until April 1998 and also terminated its West
Coast   representative   in  May  1998  and   replaced  it  with  two  in  house
representatives located in Los Angeles and San Francisco,  respectively, in July
1998.

     Circulation revenues for the three and nine months ended September 30, 1998
were $835,715 and $2,605,576,  respectively, a 6% and 14% decrease when compared
to the corresponding  periods of the previous fiscal year.  Individual  Investor
subscription  revenues for the three and nine months ended  September  30, 1998,
were $564,744 and $1,788,910,  respectively,  a 1% increase and 3% decrease from
the  corresponding  periods  of 1997.  Special  Situations  Report  subscription
revenues for the three and nine months ended  September  30, 1998 were  $104,581
and  $301,979,  respectively,  a 41%  and  55%  decrease  when  compared  to the
corresponding  periods  of  1997.  The  decline  in  Special  Situations  Report
subscription revenues results from a decrease in paid subscribers to 4,500 as of
September 30, 1998,  as compared to 9,100 as of September 30, 1997.  The Company
distributes  Ticker  free of  charge by  controlled  distribution  to  financial
service  professionals,  and does not  currently  impose a charge for use of its
online service.

     List  rental  and  other  revenues  for the  three  and nine  months  ended
September  30,  1998 were  $296,478  and  $950,322,  respectively,  a 20% and 1%
decrease from the corresponding periods of the previous fiscal year. List rental
revenues for the three and nine months ended September 30, 1998 was $210,996 and
$600,521,   respectively,   a  23%  and  18%  decrease   when  compared  to  the
corresponding  periods of the previous  fiscal year. The decrease in list rental
revenue is  primarily  attributable  to reduced  demand and the  decrease in the
number of subscribers to Special Situations Report. Other revenues for the three
and  nine  months  ended   September   30,  1998  were  $85,482  and   $349,801,
respectively,  a 10% decrease and 60% increase from the corresponding periods of
the previous  fiscal year.  The year to date  increase in other  revenues is due
primarily to an increase in the sale of reprints  from  Individual  Investor and
Ticker magazines and increased  revenues  generated from an affinity credit card
agreement.

     Operating Expenses

     Total operating expenses from continuing  operations for the three and nine
months ended September 30, 1998 were $5,441,053 and $17,603,401 respectively,  a
4% and 20% increase from the corresponding periods of the previous fiscal year.

     Editorial,  production  and  distribution  expenses  for the three and nine
months ended September 30, 1998 were $2,818,854 and $8,687,742,  respectively, a
13% and 28%  increase  from the same periods of the  previous  fiscal year.  The
increase in such expenses is primarily  related to the  continuing  development,
redesign,  and ongoing  maintenance of the Company's  online service  Individual
Investor Online  (www.iionline.com).  The Company  incurred online editorial and
production costs totaling  $496,139 and $1,566,805 for the three and nine months
ended  September 30, 1998,  respectively,  compared to $278,158 and $617,526 for
the  corresponding   periods  of  the  previous  fiscal  year.   Production  and
distribution expenses relating to all three print publications for the three and
nine  months  ended   September  30,  1998  were   $1,506,614  and   $4,651,003,
respectively,  a 1% and 12%  increase  from the  corresponding  periods of 1997,
primarily due to additional  copies printed for a larger subscriber base in both
Individual  Investor and Ticker.  Editorial  costs for the three and nine months
ended September 30, 1998 were $572,202 and $1,761,924,  respectively,  a 10% and
19% increase from the  corresponding  periods of the previous  fiscal year. This
was due  mostly to an  increase  in  staffing  levels  to aid the  growth in the
Company's print publications and its online service.

                                       11


     Promotion  and  selling  expenses  for the  three  and  nine  months  ended
September 30, 1998 were  $1,609,155 and $4,857,883,  respectively,  a 6% and 11%
increase  from the  corresponding  periods of the  previous  fiscal  year.  This
increase  primarily  is due to  online  advertising  expenses  of  $248,394  and
$763,529 for the three and nine months ended  September 30, 1998,  respectively,
compared  to $10,348 of online  advertising  costs for the three and nine months
ended September 30, 1997. Subscription promotion expenses for the three and nine
months ended  September 30, 1998 were $479,207 and $1,596,293,  respectively,  a
26% and 18%  decrease  from  the  corresponding  periods  of  1997.  Advertising
salaries,   commissions   and  other  related  costs  for  the  Company's  three
publications,  for the three and nine months  ended  September  30,  1998,  were
$802,755 and  $2,282,728,  respectively,  as compared to $783,112 and $2,211,135
for the same periods in 1997.

     General and  administrative  expenses  for the three and nine months  ended
September 30, 1998 were $932,156 and  $3,825,309,  respectively,  as compared to
$1,110,066  and $3,253,191 for the same periods in 1997. The decrease of 16% for
the third  quarter of 1998 as  compared  to the third  quarter  of 1997  relates
primarily to less salaries  paid (the  Company's  President and General  Counsel
were  hired  in  September)  and  lower  bad  debt  expenses   compared  to  the
corresponding periods of 1997. Substantially all of the year to date increase as
compared to the prior year resulted from incremental expenses (severance,  legal
fees  and  executive  search  fees)  incurred  in the  second  quarter  totaling
approximately  $560,000 relating to changes in senior  management  personnel and
key advertising sales personnel.

     Depreciation and  amortization  expense for the three and nine months ended
September  30,  1998,  were $80,888 and  $232,467  respectively,  as compared to
$103,055 and $235,652 for the same periods in 1997.

     Interest and other income for the three and nine months ended September 30,
1998 were $62,362 and  $106,025,  respectively,  compared to $26,236 and $57,426
for the same periods in 1997.  These changes are primarily due to varying levels
of cash invested by the Company.

     Discontinued Operations

     On April 30, 1998 the Company's  Board of Directors  decided to discontinue
the  Company's  investment  management  services  business.   Accordingly,   the
operating  results  relating  to  investment   management   services  have  been
segregated  from  continuing  operations and reported as a separate line item on
the statement of operations.

     Net loss from  discontinued  operations for the three and nine months ended
September 30, 1998 were $145,291 and $781,370  respectively,  as compared to net
income of $1,473,224 and $85,328 for the same periods in 1997.  Loss on disposal
of  discontinued  operations  was  $145,291  and $591,741 for the three and nine
months ended September 30, 1998. Under generally accepted accounting principles,
loss on disposal of discontinued operations includes actual losses from the date
the Board resolved to discontinue the investment  management  services business,
plus a provision for additional  losses based on  management's  best estimate of
the amount to be realized on dissolution of the fund.

     Net loss from  discontinued  operations  includes  revenues from investment
management  services and net  appreciation  (depreciation)  in fund.  Investment
management  services are a  combination  of  management  fees,  being 1 to 1-1/2
percent of assets under management,  and a special profit allocation,  being 20%
of defined performance.  Net appreciation  (depreciation) in fund relates to the

                                       12


realized and  unrealized  earnings of the amount  invested by the Company in the
domestic fund's portfolio which, because of the nature of the investments,  will
vary  significantly  from  period to period  and may result in losses as well as
income.  As of September 30, 1998 the value of the  Company's  investment in the
domestic  fund  was  $816,580.  As a result  of the  Board's  decision,  WTCM is
dissolving  the  domestic  and  offshore  investment  funds,   liquidating  fund
investments  and  distributing  the net assets to all  investors  as promptly as
possible.  In July  1998 the  Company  received  $2,293,799  of its  investment,
including cash of $1,443,997  and securities of $849,822  (valued as of June 30,
1998). In October 1998 the Company received an additional  $524,432 in cash from
the fund.  No  assurance  can be given that the Company will realize any further
amounts with respect to its investment the domestic fund.

     Net Loss

     The  Company's  net loss for the three and nine months ended  September 30,
1998 was $1,476,271 and $6,615,532,  respectively,  as compared to a net loss of
$34,507 and  $3,769,195 for the  corresponding  periods in 1997. No income taxes
were  provided in 1998 or 1997 due to the net loss.  The basic and  dilutive net
loss per  weighted  average  common  share for the three and nine  months  ended
September  30,  1998 were  ($0.17)  and  ($0.86),  respectively,  as compared to
($0.01) and ($0.59) for the corresponding periods in 1997.

     Liquidity and Capital Resources

     As of September  30, 1998,  the Company had working  capital of  $5,526,409
including cash and cash  equivalents  totaling  $4,657,987.  As of September 30,
1998 the fair  market  value of the  Company's  investment  in the  discontinued
operations was $816,580, which may be available,  subject to market fluctuations
and  liquidity,  to  fund  the  Company's  operations  as the  domestic  fund is
liquidated  and its assets are  distributed  to its  partners.  In July 1998 the
Company received $2,293,799 of its investment,  including cash of $1,443,997 and
securities of $849,822 (valued as of June 30, 1998). In October 1998 the Company
received an additional $524,432 in cash from the fund. No assurance can be given
that the Company will realize any further  amount with respect to its investment
upon final  liquidation of the fund.  Moreover,  the securities  received by the
Company in July 1998 suffered a material  decline in value between June 30, 1998
and September 30, 1998, and subsequently  through the date of this Report. There
can be no  assurance  that such  securities  will not  suffer  further  material
declines  in value  that may have a  material  adverse  affect on the  Company's
financial performance.

     On June 26, 1998 the Company  entered into a Stock Purchase  Agreement with
Wise Partners,  L.P.  providing for the sale of 1,259,842 shares of Common Stock
for an aggregate  purchase price of  $5,000,000,  which was based on the closing
"ask"  price of the common  stock on June 25,  1998.  Wise  Partners,  L.P. is a
limited  partnership  of which  the  Chief  Executive  Officer  of the  Company,
Jonathan L. Steinberg,  is the General  Partner.  In addition,  during the first
nine  months of 1998 the  Company  received  $398,152  from  exercises  of stock
options.

     Management  expects  revenues to grow for the remainder of 1998 and in 1999
as the  Company  begins to  implement  changes  made by a new  management  team,
including a new President  hired in September 1998 and a new Publisher  hired in
April 1998.  Advertising sales are expected to increase for Individual  Investor
and Ticker  magazines  due to the  addition of new key sales  personnel  and the
effect of the increased  awareness in the marketplace for both magazines  begins
to take effect.  Additionally,  the Company  expects to realize higher  revenues
from   operations   of   its   online   service   Individual   Investor   Online
(www.iionline.com). There can be no assurance, however, that such growth will be
realized.

                                       13


     The Company  incurred a net loss of $1,476,271 and $6,615,532 for the three
and nine months ended September 30, 1998,  respectively.  The Company's  current
levels of revenues are not  sufficient to cover its expenses.  Under its current
business  plan,  during the remainder of 1998 and for the year 1999, the Company
intends to control and reduce several of its expenses while continuing to invest
in its existing  products.  The Company  anticipates  losses to continue through
1999.  Profitability  may be achieved in future  periods only if the Company can
substantially  increase its revenues  while  controlling  increases in expenses.
There can be no assurance that revenues will be substantially increased, or that
the increases in expenses can be controlled  adequately to enable the Company to
attain profitability.

     The Company plans to continue  investing in its online  service  Individual
Investor  Online  (www.iionline.com),  because  it  believes  that  this line of
business  offers the greatest  opportunity for generating  substantial  revenues
over the  longer  term.  There can be no  assurance,  however,  that the  online
business in fact will generate substantial  revenues,  as the Company faces many
competitors in the business. No assurance can be given that advertising revenues
for  Individual  Investor and Ticker will increase  because  higher  advertising
rates may not be  accepted by  advertisers,  advertising  pages may  continue to
decline  for  Individual  Investor,  circulation  may  drop  at  either  or both
Individual Investor and Ticker, and the advertising mix may change. Although the
Company has recently added key  advertising  sales personnel and has hired a new
publisher,  no  assurance  can be  given  that  these  changes  will  result  in
advertising  revenue  increases.  The Company also believes that a further stock
market  correction or "beaR" market would affect its ability to sell advertising
to the  financial  advertiser  categories.  The Company  expects  that the lease
expenses it will incur in  connection  with its  anticipated  relocation  to new
space in early 1999 will be at a  significantly  higher rate per square foot and
that the Company will incur significant costs related to the relocation.

     Based on the Company's business plan, the Company believes that its working
capital  and its  investments  will be  sufficient  to fund its  operations  and
capital  requirements  through  1998.  Thereafter,  if  revenues  have  not been
significantly increased above current and expected levels, the Company will need
to raise  additional  capital in order to  sustain  operations.  The  Company is
currently exploring its ability to obtain additional financing. No assurance can
be given as to the  availability of additional  financing or, if available,  the
terms upon which it may be obtained. Any such additional financing may result in
dilution of an investor's  equity  investment in the Company.  Failure to obtain
additional  financing on favorable  terms,  or at all,  will have a  substantial

     In August 1997 the Company  retained the  investment  banking firm of Bear,
Stearns & Co. Inc. ("Bear Stearns") to assist the Company in exploring strategic
initiatives to enhance  shareholder  value, the process for which is continuing.
With the  assistance  of Bear  Stearns  since  the time of such  retention,  the
Company has focused on various alternatives including  identifying,  evaluating,
and approaching potential strategic partners seeking investment positions in the
Company's financial information services business.

     Year 2000

     The Company has evaluated the  potential  impact of the situation  commonly
referred to as the "Year 2000 Issue". The Year 2000 Issue concerns the inability
of  information  systems,  whether due to  computer  hardware  or  software,  to
properly recognize and process date sensitive  information  relating to the year
2000 and beyond.  Many of the world's computer systems currently record years in

                                       14


     a  two-digit  format.  Such  computer  systems  may be unable  to  properly
interpret dates beyond the year 1999,  which could lead to business  disruptions
in  the  U.S.  and  internationally.   The  potential  costs  and  uncertainties
associated  with the Year  2000  Issue  will  depend  on a  number  of  factors,
including  software,  hardware and the nature of the industry in which a company
operates.  The Year 2000  Issue  could  have a  material  adverse  effect on the
Company's results of operations and ability to conduct business.

     To  attempt  to  ensure  that the  Company's  computer  systems  (including
computer hardware and computer software) are "Year 2000 Ready" (that is, are not
disrupted by the Year 2000 Issue),  the Company developed a plan to assess,  and
remediate  where  necessary,  any Year 2000 Issue with respect to the  Company's
computer  systems,  and appointed certain employees to administer such plan. The
plan contains four phases: first, identifying all computer hardware and software
being  used by the  Company;  second,  determining  whether  such  hardware  and
software is Year 2000 Ready; third, remediating any Year 2000 Issue with respect
to any particular piece of hardware or software; and fourth,  performing a final
audit and test. The Company has made significant  progress toward completing the
first two phases,  and currently expects to complete these phases before January
1999. The Company has made  significant  progress toward  completing phase three
with respect to software issues,  and currently expects to complete phase three,
with respect to both  software  and  hardware,  before  April 1999.  The Company
intends to commence  phase four upon the  completion  of the first three phases,
and currently expects to complete phase four before October 1999.

     The Company currently believes that additional direct costs associated with
making the Company's  systems Year 2000 Ready should not exceed $30,000 and that
such costs,  together with any lost revenue associated with making the Company's
systems  Year 2000  Ready,  should  not have a  material  adverse  effect on the
Company's operating results or financial condition. The Company does not believe
that the diversion of employee resources required to address the Year 2000 Issue
would have a material  effect on the  Company's  operating  results or financial
condition.  The Company does not currently  have in place a contingency  plan of
action in the event that it is not able to make its  computer  systems Year 2000
Ready,  but will consider on an ongoing  basis  whether such a contingency  plan
should be developed.

     The dates on which the  Company  believes  it will  complete  its Year 2000
readiness phases,  and the costs associated with such efforts,  are based on the
Company's current best estimates.  However, there can be no guarantee that these
estimates  will be achieved,  or that there will not be a delay in, or increased
costs associated with,  making the Company's  systems Year 2000 Ready.  Specific
factors that might cause  differences  between the estimates and actual  results
include,  but are not limited to, the availability and cost of personnel trained
in these areas, the ability to locate and correct all relevant computer code and
hardware devices (such as microcontrollers), timely responses to and corrections
by third-parties and suppliers,  the ability to implement interfaces between the
new systems and the systems not being replaced, and similar  uncertainties.  Due
to the general uncertainty inherent in the Year 2000 problem,  resulting in part
from the  uncertainty  of the  Year  2000  readiness  of  third-parties  and the
interconnection of global  businesses,  the Company cannot ensure its ability to
timely  and  cost-effectively  resolve  problems  associated  with the Year 2000
Issue,  and a failure to do so could  materially  adversely affect the Company's
operations and business, and expose it to third-party liability.

     The Company also faces risks and uncertainties to the extent that the third
party suppliers of products, services and systems on which the Company relies do
not have business  systems or products that are Year 2000 Ready. The Company has
initiated communications with all of its significant suppliers and

                                       15


     customers  to  determine  the  extent to which the  Company's  systems  and
products are vulnerable to those third parties'  failure to remediate  their own
systems' Year 2000 Issues. There is no guarantee that the systems or products of
other companies on which the Company relies will be timely, if at all, made Year
2000  Ready,  and such a failure by such other  companies  could have a material
adverse  effect on the  Company's  systems and  products.  The Company is in the
process of identifying  what actions may be needed to mitigate  vulnerability to
problems related to enterprises with which the Company  interacts,  but does not
currently  have in place a  contingency  plan of action  in the  event  that the
failure by one or more third  parties to make their  computer  systems Year 2000
Ready causes  adverse  effects to be suffered by the  Company.  The Conpany will
consider  on an  ongoing  basis  whether  such  a  contingency  plan  should  be
developed.




                INDIVIDUAL INVESTOR GROUP, INC. AND SUBSIDIARIES

                           PART II- OTHER INFORMATION

ITEM 2 - Sales of Unregistered Securities
                                                                            

- ------------- ------------------ ------------ ------------------------------ --------------- ------------------------------
Date of sale  Title of security  Number Sold  Consideration received and     Exemption from  If option, warrant or
                                              description of underwriting    registration    convertible security, terms
                                              or other discounts to market   claimed         of exercise or conversion
                                              price afforded to purchasers
- ------------- ------------------ ------------ ------------------------------ --------------- ------------------------------

7/98 -9/98    Options to purchase  563,000   options granted - no           Section 4(2)    vesting over a period of
              common stock granted           consideration received by                      three to five years from
              to employees,                  Company until exercise                         date of grant, subject to
              directors and                                                                 certain conditions of
              consultants                                                                   continued service;
                                                                                            exercisable for a period
                                                                                            lasting ten years from date
                                                                                            of grant at an exercise
                                                                                            prices ranging from $1.1875
                                                                                            to $3.50



     ITEM 5 - Other Information

     As previously  reported,  in July 1997 certain former  limited  partners of
WisdomTree  Associates,  L.P. (the "Fund"), the domestic private investment fund
managed by a subsidiary of the Company  (which fund is treated as a discontinued
operation as described  elsewhere  in this  Report),  initiated an action in the
Supreme Court of the State of New York,  County of New York,  captioned  Richard
Tarlow and  Sandra  Tarlow v.  WisdomTree  Associates,  L.P.,  Bob  Schmidt  and
Jonathan Steinberg, Index No. 113819/97.  Defendants moved to dismiss the action
based on plaintiffs'  failure to file a complaint,  and the action was dismissed
without prejudice in October 1997. In October 1998,  plaintiffs served notice of
motion to vacate the default judgment. Plaintiffs allege that defendants did not
timely process  plaintiffs request for redemption of their interest in the Fund,
which delay  allegedly  caused  plaintiffs to suffer  approximately  $470,000 in
damages.  The Company is currently  evaluating this matter,  and intends to take
vigorous action to defend itself. Due to the inherent uncertainty of litigation,
the Company is not able to  reasonably  estimate the potential  losses,  if any,
that may be incurred in relation to this litigation.

                                       16






     ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K

     (a) Exhibits

                                                               

Exhibit  Description                                                  Method of Filing

3.1      Amended and Restated Certificate of                          Filed herewith
         Incorporation of Registrant dated August 19, 1991

3.2      Certificate of  Amendment of Amended and Restated            Filed herewith
         Certificate of Incorporation of Registrant dated 
         May 26, 1993

3.3      Certificate of Amendment of Amended and Restated             Incorporated by reference to 
         Certificate of Incorporation of Registrant                   Registrant's Form 10-QSB
         dated June 18, 1997                                          for the quarter ended June 30, 1997.

3.4      Amended and Restated Certificate of Incorporation of         Filed herewith
         Registrant, as amended  through June 18, 1997

3.5      Bylaws of Registrant                                         Incorporated by reference to Exhibit
                                                                      3.2 to the Registrant's Registration
                                                                      Statement on Form S-18 (File No.
                                                                      33-43551-NY) (the form "S-18")

4.1      Specimen Certificate for Common Stock of Registrant          Incorporated by reference to Exhibit 
                                                                      4.1 to the Form S-18

10.1     Employment Agreement between Registrant and Brette Popper    Filed herewith
         dated September 14, 1998

10.2     Stock Option Agreement between Registrant and Brette         Filed herewith
         Popper dated September 14, 1998

10.3     Employment Agreement between Registrant and Gregory          Filed herewith
         Barton dated July 21, 1998

10.4     Stock Option Agreement between Registrant and Gregory        Filed herewith
         Barton dated September 14, 1998

10.5     Indemnification Agreement between Registrant and Brette      Filed herewith
         Popper dated September 14, 1998

10.6     Indemnification Agreement between Registrant and Gregory     Filed herewith
         Barton dated September 14, 1998

27       Financial Data Schedule September 30, 1998                   Filed only with the electronic
                                                                      submission of Form 10-Q in
                                                                      accordance with the EDGAR
                                                                      requirement




     (b) The Company did not file any reports on Form 8-K for the Quarter  Ended
September 30, 1998

                                       17


                                   SIGNATURES


     In accordance with the requirements of the Securities Exchange Act of 1934,
the Registrant  caused this report to be signed on its behalf by the undersigned
thereunto duly authorized.



DATE: November 12, 1998

                                    INDIVIDUAL INVESTOR GROUP, INC. (Registrant)




                            By:     /s/ Jonathan L. Steinberg
                                     Jonathan Steinberg, Chief Executive Officer




                            By:     /s/ Henry G. Clark
                                     Henry G. Clark, Vice President Finance
                                    (Principal Financial and Accounting Officer)

                                       18





                                  EXHIBIT INDEX

                                                                                         

Exhibit No.  Description                                                                          Page

3.1          Amended and Restated Certificate of Incorporation of Registrant                     20 - 27
             dated August 19, 1991

3.2          Certificate of Amendment of Amended and Restated                                    28 - 29
             Certificate of Incorporation of Registrant dated May 26, 1993

3.4          Amended and Restated Certificate of Incorporation of Registrant,                    30 - 36
             as amended  through June 18, 1997

10.1         Employment Agreement with Brette Popper dated September 11, 1998                    37 - 47

10.2         Stock Option Agreement with Brette Popper dated September 14, 1998                  48 - 59

10.3         Employment Agreement with Gregory Barton dated July 21, 1998                        60 - 61

10.4         Stock Option Agreement with Gregory Barton dated September 14, 1998                 62 - 70

10.5         Indemnification Agreement with Brette Popper dated September 14, 1998               71 - 80

10.6         Indemnification Agreement with Gregory Barton dated September 14, 1998              81 - 90

27           Financial Data Schedule September 30, 1998                                          91


                                       19