INDEMNIFICATION AGREEMENT


     This Agreement, made and entered into as of the 14th day of September, 1998
("Agreement"),  by and  between  Individual  Investor  Group,  Inc.,  a Delaware
corporation ("Corporation"), and Gregory E. Barton ("Indemnitee"):

     WHEREAS,  highly  competent  persons recently have become more reluctant to
serve publicly-held corporations as directors, officers, or in other capacities,
unless  they are  provided  with better  protection  from the risk of claims and
actions against them arising out of their service to and activities on behalf of
such corporation; and

     WHEREAS,  the current  impracticability of obtaining adequate insurance and
the uncertainties  related to  indemnification  have increased the difficulty of
attracting and retaining such persons; and

     WHEREAS, the Board of Directors of the Corporation ("Board") has determined
that the inability to attract and retain such persons is detrimental to the best
interests of the  Corporation's  stockholders  and that such  persons  should be
assured that they will have better protection in the future; and

     WHEREAS,  it is  reasonable,  prudent and necessary for the  Corporation to
obligate  itself  contractually  to indemnify such persons to the fullest extent
permitted by applicable law so that such persons will serve or continue to serve
the  Corporation  free from  undue  concern  that  they  will not be  adequately
indemnified; and

     WHEREAS,  this  Agreement is a supplement to and in  furtherance of Article
VIII of the  By-laws of the  Corporation,  and  Article  VIII of the Amended and
Restated  Certificate of  Incorporation  of the  Corporation and any resolutions
adopted pursuant thereto and shall neither be deemed to be a substitute therefor
nor to diminish or abrogate any rights of Indemnitee thereunder; and

     WHEREAS,  Indemnitee is willing to serve and to take on additional  service
for or on behalf of the  Corporation  on the  condition  that he be  indemnified
according to the terms of this Agreement;

     NOW,  THEREFORE,  in  consideration  of  the  premises  and  the  covenants
contained herein, the Corporation and Indemnitee do hereby covenant and agree as
follows:

     1 Definitions.

          For purposes of this Agreement:

          1.1 "Change in Control"  means a change in control of the  Corporation
     occurring  after the date  hereof of a nature  that would be required to be
     reported in response to Item 6(e) of Schedule 14A of Regulation  14A (or in
     response to any similar item on any similar  schedule or form)  promulgated
     under the Securities  Exchange Act of 1934, as amended ("Act"),  whether or
     not the Corporation is then subject to such reporting requirement provided,

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     however, that, without limitation, such a Change in Control shall be deemed
     to have occurred if after the date hereof (i) any "person" (as such term is
     used in  Sections  13(d)  and 14(d) of the Act) is or  becomes  "beneficial
     owner" (as defined in Rule 13d-3 under the Act), directly or indirectly, of
     securities  of the  Corporation  representing  20% or more of the  combined
     voting power of the then outstanding  securities of the Corporation without
     the prior  approval of at least  two-thirds  of the members of the Board in
     office immediately prior to such person attaining such percentage interest;
     (ii) the Corporation is a party to a merger, consolidation,  sale of assets
     or other  reorganization,  or a proxy  contest,  as a consequence  of which
     members of the Board in office  immediately  prior to such  transaction  or
     event  constitute  less than a majority of the Board  thereafter;  or (iii)
     during  any  period  of  two  consecutive  years,  individuals  who  at the
     beginning of such period  constituted the Board (including for this purpose
     any  new  director  whose  election  or  nomination  for  election  by  the
     Corporation's stockholders was approved by a vote of at least two-thirds of
     the directors  then still in office who were  directors at the beginning of
     such period)  cease for any reason to constitute at least a majority of the
     Board.

          1.2  "Corporate  Status"  means the status of a person who is or was a
     director,  officer,  employee,  agent or fiduciary of the Corporation or of
     any other corporation,  partnership, joint venture, trust, employee benefit
     plan or other enterprise which such person is or was serving at the request
     of the Corporation.

          1.3  "Disinterested  Director" means a director of the Corporation who
     is not  and  was  not a  party  to  the  Proceeding  in  respect  of  which
     indemnification is sought by Indemnitee.

          1.4 "Expenses" means all reasonable attorneys' fees, retainers,  court
     costs,  transcript costs,  fees of experts,  witness fees, travel expenses,
     duplicating costs, printing and binding costs, telephone charges,  postage,
     delivery service fees, and all other disbursements or expenses of the types
     customarily incurred in connection with prosecuting,  defending,  preparing
     to  prosecute  or  defend,  investigating,  or being or  preparing  to be a
     witness in a Proceeding.

          1.5 "Independent Counsel" means a law firm, or a member of a law firm,
     that is experienced in matters of corporation law and neither presently is,
     nor in the past  five  years  has  been,  retained  to  represent:  (i) the
     Corporation  or  Indemnitee  in any other  matter  material  to either such
     party, or (ii) any other party to the Proceeding giving rise to a claim for
     indemnification   hereunder.   Notwithstanding  the  foregoing,   the  term
     "Independent   Counsel"  shall  not  include  any  person  who,  under  the
     applicable standards of professional conduct then prevailing,  would have a
     conflict of interest in  representing  either the Corporation or Indemnitee
     in an action to determine Indemnitee's rights under this Agreement.

          1.6  "Proceeding"  means  any  action,  suit,  arbitration,  alternate
     dispute resolution mechanism, investigation,  administrative hearing or any
     other proceeding, whether civil, criminal, administrative or investigative,
     except  one  initiated  by an  Indemnitee  pursuant  to  Section 11 of this
     Agreement to enforce his rights under this Agreement.

     2 Services by Indemnitee.

     Indemnitee  agrees to serve as Vice President of Business and Legal Affairs
and General Counsel of the  Corporation.  Indemnitee may at any time and for any
reason resign from such position (subject to any other contractual obligation or
any obligation imposed by operation of law).

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     3 Indemnification - General.

     The Corporation  shall indemnify,  and advance  Expenses to,  Indemnitee as
provided in this Agreement to the fullest extent  permitted by applicable law in
effect on the date  hereof  and to such  greater  extent as  applicable  law may
thereafter from time to time permit. The rights of Indemnitee provided under the
preceding  sentence shall  include,  but shall not be limited to, the rights set
forth in the other Sections of this Agreement.

     4 Proceedings Other Than Proceedings by or in the Right of the Corporation.

     Indemnitee shall be entitled to the rights of  indemnification  provided in
this Section if, by reason of his Corporate  Status,  he is, or is threatened to
be made, a party to any threatened,  pending or completed Proceeding, other than
a Proceeding  by or in the right of the  Corporation.  Pursuant to this Section,
Indemnitee shall be indemnified against Expenses,  judgments,  penalties,  fines
and amounts paid in settlement actually and reasonably incurred by him or on his
behalf in  connection  with any such  Proceeding  or any claim,  issue or matter
therein,  if he acted in good faith and in a manner he reasonably believed to be
in or not opposed to the best interests of the Corporation, and, with respect to
any  criminal  Proceeding,  had no  reasonable  cause to believe his conduct was
unlawful.

     5 Proceedings by or in the Right of the Corporation.

     Indemnitee shall be entitled to the rights of  indemnification  provided in
this Section if, by reason of his Corporate  Status,  he is, or is threatened to
be made, a party to any threatened,  pending or completed  Proceeding brought by
or in the right of the Corporation to procure a judgment in its favor.  Pursuant
to this Section,  Indemnitee shall be indemnified  against Expenses actually and
reasonably  incurred  by  him or on his  behalf  in  connection  with  any  such
Proceeding if he acted in good faith and in a manner he  reasonably  believed to
be in or not opposed to the best interests of the  Corporation.  Notwithstanding
the foregoing, no indemnification against such Expenses shall be made in respect
of any  claim,  issue or matter in any such  proceeding  as to which  Indemnitee
shall have been  adjudged  to be liable to the  Corporation  if  applicable  law
prohibits  such  indemnification  unless the Court of  Chancery  of the State of
Delaware,  or the court in which such  Proceeding  shall have been brought or is
pending, shall determine that indemnification  against Expenses may nevertheless
be made by the Corporation.

     6 Indemnification for Expenses of Party Who is Wholly or Partly Successful.

     Notwithstanding  any other provision of this Agreement,  to the extent that
Indemnitee is, by reason of his Corporate  Status, a party to and is successful,
on the merits or otherwise,  in any Proceeding,  he shall be indemnified against
all  Expenses  actually  and  reasonably  incurred  by him or on his  behalf  in
connection therewith.  If Indemnitee is not wholly successful in such Proceeding
but is successful,  on the merits or otherwise,  as to one or more but less than
all  claims,  issues  or  matters  in such  Proceeding,  the  Corporation  shall
indemnify  Indemnitee  against all Expenses actually and reasonably  incurred by
him or on his behalf in connection with each successfully  resolved claim, issue
or matter.  For the purposes of this Section and without limiting the foregoing,

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the  termination  of any  claim,  issue  or  matter  in any such  Proceeding  by
dismissal, with or without prejudice,  shall be deemed to be a successful result
as to such claim, issue or matter.

     7 Indemnification for Expenses as a Witness.

     Notwithstanding  any other provision of this Agreement,  to the extent that
Indemnitee is, by reason of his Corporate  Status,  a witness in any Proceeding,
he shall be indemnified against all Expenses actually and reasonably incurred by
him or on his behalf in connection therewith.

     8 Advancement of Expenses.

     The  Corporation  shall  advance all  Expenses  incurred by or on behalf of
Indemnitee  in  connection  with any  Proceeding  within  twenty  days after the
receipt  by  the  Corporation  of a  statement  or  statements  from  Indemnitee
requesting such advance or advances from time to time, whether prior to or after
final  disposition  of such  Proceeding.  Such  statement  or  statements  shall
reasonably  evidence the Expenses incurred by Indemnitee and shall include or be
preceded or accompanied by an undertaking by or on behalf of Indemnitee to repay
any Expenses  advanced if it shall  ultimately be determined  that Indemnitee is
not entitled to be indemnified against such Expenses.

     9 Procedure for Determination of Entitlement to Indemnification.

          9.1 To obtain  indemnification under this Agreement in connection with
     any Proceeding,  and for the duration  thereof,  Indemnitee shall submit to
     the  Corporation a written  request,  including  therein or therewith  such
     documentation and information as is reasonably  available to Indemnitee and
     is reasonably  necessary to determine whether and to what extent Indemnitee
     is entitled to  indemnification.  The Secretary of the  Corporation  shall,
     promptly upon receipt of any such request for  indemnification,  advise the
     Board in writing that Indemnitee has requested indemnification.

          9.2 Upon written request by Indemnitee for indemnification pursuant to
     Section 9.1 hereof,  a  determination,  if required by applicable law, with
     respect to Indemnitee's entitlement thereto shall be made in such case: (i)
     if a Change in Control shall have occurred,  by Independent Counsel (unless
     Indemnitee  shall request that such  determination  be made by the Board or
     the stockholders,  in which case in the manner provided for in clauses (ii)
     or (iii) of this Section 9.2) in a written  opinion to the Board, a copy of
     which shall be delivered to Indemnitee);  (ii) if a Change of Control shall
     not  have  occurred,  (A) by the  Board  by a  majority  vote  of a  quorum
     consisting  of  Disinterested  Directors,  or (B) if a quorum  of the Board
     consisting of  Disinterested  Directors is not obtainable,  or even if such
     quorum is obtainable, if such quorum of Disinterested Directors so directs,
     either (x) by Independent Counsel in a written opinion to the Board, a copy
     of which shall be delivered to Indemnitee,  or (y) by the  stockholders  of
     the Corporation,  as determined by such quorum of Disinterested  Directors,
     or a quorum  of the  Board,  as the case may be;  or (iii) as  provided  in
     Section 10.2 of this  Agreement.  If it is so determined that Indemnitee is
     entitled to indemnification, payment to Indemnitee shall be made within ten
     (10) days after such  determination.  Indemnitee  shall  cooperate with the
     person,  persons  or entity  making  such  determination  with  respect  to
     Indemnitee's  entitlement to  indemnification,  including providing to such
     person, persons or entity upon reasonable advance request any documentation
     or  information  which  is  not  privileged  or  otherwise  protected  from

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     disclosure  and which is reasonably  available to Indemnitee and reasonably
     necessary  to  such   determination.   Any  costs  or  expenses  (including
     attorneys' fees and disbursements) incurred by Indemnitee in so cooperating
     with the person, persons or entity making such determination shall be borne
     by the Corporation  (irrespective  of the  determination as to Indemnitee's
     entitlement to indemnification)  and the Corporation hereby indemnifies and
     agrees to hold Indemnitee harmless therefrom.

          9.3 If required, Independent Counsel shall be selected as follows: (i)
     if a Change of Control shall not have occurred,  Independent  Counsel shall
     be selected by the Board, and the Corporation  shall give written notice to
     Indemnitee  advising him of the identity of Independent Counsel so selected
     or (ii) if a Change of Control  shall have  occurred,  Independent  Counsel
     shall be selected by Indemnitee  (unless Indemnitee shall request that such
     selection  be made by the  Board,  in which  event  (i) shall  apply),  and
     Indemnitee shall give written notice to the Corporation  advising it of the
     identity of Independent Counsel so selected. In either event, Indemnitee or
     the  Corporation,  as the case may be,  may,  within  seven days after such
     written  notice  of  selection  shall  have  been  given,  deliver  to  the
     Corporation  or to Indemnitee,  as the case may be, a written  objection to
     such  selection.  Such  objection  may be asserted  only on the ground that
     Independent   Counsel  so  selected  does  not  meet  the  requirements  of
     "Independent  Counsel" as defined in Section 1 of this  Agreement,  and the
     objection  shall set forth with  particularity  the  factual  basis of such
     assertion.  If such  written  objection  is made,  Independent  Counsel  so
     selected may not serve as Independent  Counsel unless and until a court has
     determined  that such objection is without merit.  If, within 20 days after
     submission by Indemnitee of a written request for indemnification  pursuant
     to Section 9.1 hereof, no Independent  Counsel shall have been selected and
     not objected to,  either the  Corporation  or  Indemnitee  may petition the
     Court of Chancery  of the State of  Delaware,  or other court of  competent
     jurisdiction, for resolution of any objection which shall have been made by
     the  Corporation  or  Indemnitee  to the other's  selection of  Independent
     Counsel  and/or  for the  appointment  as  Independent  Counsel of a person
     selected  by such  court  or by such  other  person  as  such  court  shall
     designate,  and the person with respect to whom an objection is so resolved
     or the person so appointed  shall act as Independent  Counsel under Section
     9.2  hereof.  The  Corporation  shall pay any and all  reasonable  fees and
     expenses of Independent  Counsel  incurred by such  Independent  Counsel in
     connection with its actions pursuant to this Agreement, and the Corporation
     shall pay all  reasonable  fees and expenses  incident to the procedures of
     this  Section  9.3,  regardless  of the  manner in which  such  Independent
     Counsel was selected or appointed.  Upon the due  commencement  date of any
     judicial  proceeding or arbitration  pursuant to Section  11.1(iii) of this
     Agreement,  Independent  Counsel  shall be  discharged  and relieved of any
     further   responsibility  in  such  capacity  (subject  to  the  applicable
     standards of professional conduct then prevailing).

     10 Presumptions and Effects of Certain Proceedings.

          10.1  If a  Change  of  Control  shall  have  occurred,  in  making  a
     determination with respect to entitlement to indemnification hereunder, the
     person or persons or entity  making such  determination  shall presume that
     Indemnitee  is  entitled  to   indemnification   under  this  Agreement  if
     Indemnitee has submitted a request for  indemnification  in accordance with
     Section 9.1 of this Agreement, and the Corporation shall have the burden of
     proof to overcome that  presumption  in  connection  with the making by any

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     person,   persons  or  entity  of  any   determination   contrary  to  that
     presumption.

          10.2 If the person,  persons or entity  empowered  or  selected  under
     Section 9 of this Agreement to determine whether  Indemnitee is entitled to
     indemnification  shall not have made a  determination  within 60 days after
     receipt  by  the  Corporation  of  the  request  therefor,   the  requisite
     determination  of  entitlement to  indemnification  shall be deemed to have
     been made and Indemnitee shall be entitled to such indemnification,  absent
     (i) a  misstatement  by Indemnitee of a material  fact, or an omission of a
     material  fact  necessary to make  Indemnitee's  statement  not  materially
     misleading,  in connection  with the request for  indemnification,  or (ii)
     prohibition of such indemnification under applicable law provided, however,
     that such  60-day  period may be extended  for a  reasonable  time,  not to
     exceed an additional  30 days, if the person,  persons or entity making the
     determination  with respect to entitlement to indemnification in good faith
     require(s)  such  additional  time  for  the  obtaining  or  evaluating  of
     documentation  and/or information  relating thereto and provided,  further,
     that the  foregoing  provisions of this Section 10.2 shall not apply (i) if
     the  determination of entitlement to  indemnification  is to be made by the
     stockholders pursuant to Section 9.2 of this Agreement and if (A) within 15
     days after receipt by the Corporation of the request for such determination
     the Board has resolved to submit such determination to the stockholders for
     their  consideration at an annual meeting thereof to be held within 75 days
     after such receipt and such determination is made thereat, or (B) a special
     meeting of stockholders is called within 15 days after such receipt for the
     purpose of making such determination, such meeting is held for such purpose
     within 60 days after having been so called and such  determination  is made
     thereat,  or (ii) if the determination of entitlement to indemnification is
     to be  made  by  Independent  Counsel  pursuant  to  Section  9.2  of  this
     Agreement.

          10.3 The  termination  of any  Proceeding  or of any  claim,  issue or
     matter therein,  by judgment,  order,  settlement or conviction,  or upon a
     plea of nolo contendere or its  equivalent,  shall not (except as otherwise
     expressly  provided in this Agreement) of itself adversely affect the right
     of Indemnitee to  indemnification  or create a presumption  that Indemnitee
     did not act in good faith and in a manner which he  reasonably  believed to
     be in or not  opposed to the best  interests  of the  Corporation  or, with
     respect to any criminal Proceeding, that Indemnitee had reasonable cause to
     believe that his conduct was unlawful.

     11 Remedies of Indemnitee.

          11.1 In the event that (i) a determination is made pursuant to Section
     9 of this  Agreement  that  Indemnitee  is not entitled to  indemnification
     under this  Agreement,  (ii)  advancement  of  Expenses  is not timely made
     pursuant  to  Section 8  of this  Agreement,  (iii)  the  determination  of
     indemnification  is to be made by Independent  Counsel  pursuant to Section
     9.2 of this Agreement and such  determination  shall not have been made and
     delivered  in a  written  opinion  within  90  days  after  receipt  by the
     Corporation   of  the  request  for   indemnification,   (iv)   payment  of
     indemnification  is not made pursuant to Section 7 of this Agreement within
     ten days after receipt by the Corporation of a written request therefor, or
     (v)  payment  of  indemnification  is not  made  within  ten  days  after a

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     determination has been made that Indemnitee is entitled to  indemnification
     or such  determination is deemed to have been made pursuant to Section 9 or
     10 of this Agreement, Indemnitee shall be entitled to an adjudication in an
     appropriate  court  of the  State of  Delaware,  or in any  other  court of
     competent  jurisdiction,  of his  entitlement  to such  indemnification  or
     advancement of Expenses.  Alternatively, the Indemnitee, at his option, may
     seek an  award  in  arbitration  to be  conducted  by a  single  arbitrator
     pursuant to the rules of the American Arbitration  Association.  Indemnitee
     shall  commence  such  proceeding  seeking an  adjudication  or an award in
     arbitration  within 180 days following the date on which  Indemnitee  first
     has the right to commence  such  proceeding  pursuant to this Section 11.1.
     The  Corporation  shall  not  oppose  Indemnitee's  right  to seek any such
     adjudication or award in arbitration.


          11.2 In the event that a  determination  shall have been made pursuant
     to  Section  9 of  this  Agreement  that  Indemnitee  is  not  entitled  to
     indemnification,  any judicial proceeding or arbitration commenced pursuant
     to this  Section  shall be  conducted in all respects as a de novo trial or
     arbitration on the merits and Indemnitee  shall not be prejudiced by reason
     of that adverse determination.

          11.3 If a  determination  shall  have been made or deemed to have been
     made  pursuant  to Section 9 or 10 of this  Agreement  that  Indemnitee  is
     entitled  to  indemnification,  the  Corporation  shall  be  bound  by such
     determination in any judicial proceeding or arbitration  commenced pursuant
     to this  Section,  absent (i) a  misstatement  by  Indemnitee of a material
     fact,  or an omission of a material  fact  necessary  to make  Indemnitee's
     statement not  materially  misleading,  in connection  with the request for
     indemnification,   or  (ii)  prohibition  of  such  indemnification   under
     applicable law.

          11.4 The Corporation shall be precluded from asserting in any judicial
     proceeding  or  arbitration  commenced  pursuant to this  Section  that the
     procedures and  presumptions  of this Agreement are not valid,  binding and
     enforceable  and  shall  stipulate  in any such  court or  before  any such
     arbitrator  that the  Corporation  is bound by all the  provisions  of this
     Agreement.

          11.5 In the event that Indemnitee,  pursuant to this Section,  seeks a
     judicial adjudication of, or an award in arbitration to enforce, his rights
     under,  or to recover  damages  for breach of, this  Agreement,  Indemnitee
     shall be entitled to recover from the Corporation, and shall be indemnified
     by the Corporation against, any and all expenses (of the kinds described in
     the definition of Expenses) actually and reasonably incurred by him in such
     judicial  adjudication or arbitration,  but only if he prevails therein. If
     it shall be determined in such judicial  adjudication  or arbitration  that
     Indemnitee   is  entitled  to  receive  some  but  less  than  all  of  the
     indemnification or advancement of expenses sought, the expenses incurred by
     Indemnitee in connection  with such judicial  adjudication  or  arbitration
     shall be appropriately prorated.

     12 Non-Exclusivity; Survival of Rights; Insurance; Subrogation.

          12.1 The  rights of  indemnification  and to  receive  advancement  of
     Expenses as provided by this Agreement shall not be deemed exclusive of any
     other  rights  to  which  Indemnitee  may at any  time  be  entitled  under
     applicable  law,  the  certificate  of  incorporation  or  by-laws  of  the
     Corporation,  any  agreement,  a vote of  stockholders  or a resolution  of
     directors,  or  otherwise.  No  amendment,  alteration  or  repeal  of this
     Agreement or any provision  hereof shall be effective as to any  Indemnitee
     with  respect to any action  taken or  omitted  by such  Indemnitee  in his
     Corporate Status prior to such amendment, alteration or repeal.

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          12.2 To the extent that the Corporation  maintains an insurance policy
     or  policies  providing  liability   insurance  for  directors,   officers,
     employees,  agents  or  fiduciaries  of the  Corporation  or of  any  other
     corporation,  partnership,  joint venture,  trust, employee benefit plan or
     other   enterprise   which  such  person  serves  at  the  request  of  the
     Corporation,  Indemnitee  shall be covered by such  policy or  policies  in
     accordance  with its or their terms to the maximum  extent of the  coverage
     available  for any such  director,  officer,  employee,  agent or fiduciary
     under such policy or policies.

          12.3 In the event of any payment under this Agreement, the Corporation
     shall be  subrogated  to the extent of such payment to all of the rights of
     recovery of Indemnitee,  who shall execute all papers required and take all
     action  necessary  to  secure  such  rights,  including  execution  of such
     documents  as are  necessary  to enable  the  Corporation  to bring suit to
     enforce such rights.

          12.4 The Corporation  shall not be liable under this Agreement to make
     any  payment of amounts  otherwise  indemnifiable  hereunder  if and to the
     extent that Indemnitee has otherwise  actually  received such payment under
     any insurance policy, contract, agreement or otherwise.

     13 Duration of Agreement.

     This  Agreement  shall  continue until and terminate upon the later of: (a)
ten years  after  the date  that  Indemnitee  shall  have  ceased to serve as an
officer  of the  Corporation,  or  (b)  the  final  termination  of all  pending
Proceedings in respect of which Indemnitee is granted rights of  indemnification
or  advancement  of  Expenses  hereunder  and or  any  proceeding  commenced  by
Indemnitee  pursuant to Section 11 of this  Agreement.  This Agreement  shall be
binding upon the  Corporation  and its successors and assigns and shall inure to
the benefit of Indemnitee and his heirs, executors and administrators.

     14 Severability.

     If any  provision  or  provisions  of this  Agreement  shall  be held to be
invalid,  illegal or unenforceable for any reason whatsoever:  (a) the validity,
legality  and  enforceability  of the  remaining  provisions  of this  Agreement
(including,  without  limitation,  each portion of any Section of this Agreement
containing any such provision held to be invalid, illegal or unenforceable, that
is not  itself  invalid,  illegal  or  unenforceable)  shall  not in any  way be
affected  or  impaired  thereby;  and (b) to the fullest  extent  possible,  the
provisions of this Agreement (including, without limitation, each portion of any
Section of this  Agreement  containing  any such  provision  held to be invalid,
illegal or unenforceable,  that is not itself invalid, illegal or unenforceable)
shall  be  construed  so as to  give  effect  to the  intent  manifested  by the
provision held invalid, illegal or unenforceable.

     15 Exception to Right of Indemnification or Advancement of Expenses.

     Except as provided  in Section  11.5,  Indemnitee  shall not be entitled to
indemnification  or advancement of Expenses under this Agreement with respect to
any  Proceeding,  or any  claim  therein,  brought  or made by him  against  the
Corporation.

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     16 Identical Counterparts.

     This Agreement may be executed in one or more  counterparts,  each of which
shall for all  purposes  be deemed to be an original  but all of which  together
shall constitute one and the same Agreement.

     17 Headings.

     The  headings  of  the  paragraphs  of  this  Agreement  are  inserted  for
convenience only and shall not be deemed to constitute part of this Agreement or
to affect the construction thereof.

     18 Modification and Waiver.

     No supplement, modification or amendment of this Agreement shall be binding
unless  executed in writing by both of the parties  hereto.  No waiver of any of
the provisions of this Agreement shall be deemed or shall constitute a waiver of
any other  provisions  hereof  (whether  or not  similar)  nor shall such waiver
constitute a continuing waiver.

     19 Notice by Indemnitee.

     Indemnitee  agrees promptly to notify the Corporation in writing upon being
served with any summons, citation, subpoena, complaint, indictment,  information
or other  document  relating  any  Proceeding  or matter which may be subject to
indemnification or advancement of Expenses covered hereunder.

     20 Notices.

     All notices,  requests, demands and other communications hereunder shall be
in writing and shall be deemed to have been duly given if (i)  delivered by hand
and receipted for by the party to whom such notice or other  communication shall
have been directed,  or (ii) mailed by certified or registered mail with postage
prepaid, on the third business day after the date on which it is so mailed:

         If to Indemnitee, to:

                  Gregory E. Barton
                  22 East 36th Street, Apartment 3D
                  New York, New York 10016

         If to the Corporation, to:

                  Individual Investor Group, Inc.
                  1633 Broadway, 38th Floor
                  New York, New York 10019

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     or to such  other  address  or  such  other  person  as  Indemnitee  or the
Corporation  shall designate in writing in accordance with this Section,  except
that notices regarding changes in notices shall be effective only upon receipt.

     21 Governing Law.

     The parties agree that this  Agreement  shall be governed by, and construed
and enforced in accordance with, the laws of the State of Delaware.

     22 Miscellaneous.

     Use of the  masculine  pronoun  shall be  deemed  to  include  usage of the
feminine pronoun where appropriate.


     IN WITNESS WHEREOF,  the parties hereto have executed this Agreement on the
day and year first above written.


                                              INDIVIDUAL INVESTOR GROUP, INC.



                                              By: /s/ Jonathan Steinberg
                                              Jonathan L. Steinberg
                                              Chief Executive Officer


                                              INDEMNITEE


                                              /s/ Gregory Barton
                                              Gregory E. Barton

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