<ARTICLE>                     5
<LEGEND>
THIS  SCHEDULE  CONTAINS  SUMMARY  FINANCIAL   INFORMATION  EXTRACTED  FROM  THE
CONSOLIDATED  BALANCE SHEETS AND CONSOLIDATED  STATEMENTS OF OPERATIONS FOUND ON
PAGES 3 AND 4 OF THE CONPANY'S FORM 10-Q FOR THE YEAR-TO-DATE,  AND IS QUALIFIED
IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<CIK>                         0000880631
<NAME>                        INDIVIDUAL INVESTOR GROUP, INC.

       
                                          
<PERIOD-TYPE>                                  9-MOS
<FISCAL-YEAR-END>                              DEC-31-1998
<PERIOD-START>                                 JAN-01-1998
<PERIOD-END>                                   SEP-30-1998

<CASH>                                         4,657,987
<SECURITIES>                                     518,392
<RECEIVABLES>                                  2,848,535
<ALLOWANCES>                                     336,964
<INVENTORY>                                            0
<CURRENT-ASSETS>                               8,728,362
<PP&E>                                         1,288,802
<DEPRECIATION>                                   869,273
<TOTAL-ASSETS>                                10,156,798
<CURRENT-LIABILITIES>                          3,201,953
<BONDS>                                                0
<PREFERRED-MANDATORY>                                  0
<PREFERRED>                                            0
<COMMON>                                          84,908
<OTHER-SE>                                     4,621,375
<TOTAL-LIABILITY-AND-EQUITY>                  10,156,798
<SALES>                                       11,663,214
<TOTAL-REVENUES>                              11,663,214
<CGS>                                          8,687,742
<TOTAL-COSTS>                                 17,603,401
<OTHER-EXPENSES>                                       0
<LOSS-PROVISION>                                       0
<INTEREST-EXPENSE>                                     0
<INCOME-PRETAX>                               (5,834,162)
<INCOME-TAX>                                           0
<INCOME-CONTINUING>                           (5,834,162)
<DISCONTINUED>                                  (781,370)
<EXTRAORDINARY>                                        0
<CHANGES>                                              0
<NET-INCOME>                                  (6,615,532)
<EPS-PRIMARY>                                      (0.86)
<EPS-DILUTED>                                      (0.86)