EMPLOYMENT AGREEMENT

     EMPLOYMENT  AGREEMENT  dated as of September  11, 1998  between  Individual
Investor Group, Inc., a Delaware corporation with offices at 1633 Broadway,  New
York, New York 10019  ("Company"),  and Brette Popper,  residing at 522 West End
Avenue, Apartment 15A, New York, New York 10024 ("Executive").

                              W I T N E S S E T H:

     WHEREAS,  Company desires to employ the Executive and Executive  desires to
be employed by Company upon the terms and conditions hereinafter set forth;

     NOW, THEREFORE,  in consideration of the mutual covenants herein contained,
the parties hereto agree as follows:

     1. Employment and Duties. (a) Company hereby agrees to employ Executive and
Executive  hereby  agrees  to be  employed  by the  Company  and to serve as the
President and Chief  Operating  Officer of the Company.  The  Executive's  shall
supervise the day-to-day operation of the Company's business and shall have such
other executive  duties and  responsibilities  consistent with that position and
assigned to Executive by the Chairman and Chief Executive Officer of the Company
from time to time. Executive shall be subordinate to the Chief Executive Officer
of the Company and shall report to the Chief Executive Officer.  Executive shall
use Executive's  best efforts to promote the interests of the Company and devote
Executive's full business time,  attention and skill to the business and affairs
of the Company.

          (b) The Chief Executive Officer of the Company will assess Executive's
     performance and contribution to achieving the business goals of the Company
     as established from time to time by the Board of Directors and, as a result
     of such assessment,  after completion of one year of employment  hereunder,
     will  consider and  recommend to the Board of Directors  whether  Executive
     should be nominated to become a member thereof.

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     2.  Term of  Employment.  The  term  of  Executive's  employment  hereunder
("Term") shall commence on September 14, 1998 (the  "Effective  Date") and shall
continue  until  December  31, 1999  unless  terminated  earlier as  hereinafter
provided  in this  Agreement,  or unless  extended  by mutual  agreement  of the
Company and Executive.  Pending any  negotiations  for renewal of this Agreement
beyond the Term,  if  Executive  continues  to be employed by the  Company,  her
compensation hereunder shall be continued while she remains employed.

     3. Compensation.

          (a) Salary.  In  consideration  for all the  services to be  performed
     under this  Agreement,  the Company shall pay  Executive a base salary,  in
     equal  installments no less frequently  than  semi-monthly,  at the rate of
     $225,000 per year during the Term.

          (b)  Bonuses.  The  Company  will  pay  Executive  a  bonus  equal  to
     Executive's base salary in respect of the first fiscal year during the Term
     of this  Agreement for which the Company  reports a pre-tax income of $1.00
     or greater,  after  deduction for the bonuses  payable to employees  (other
     than the Chairman and Chief Executive  Officer) with respect to such fiscal
     year,  including the bonus to Executive  provided herein. The bonus will be
     determined by reference to the audited,  consolidated  financial statements
     of the Company,  prepared in accordance with generally accepted  accounting
     principles, consistently applied. The bonus will be paid not later than the
     filing  date of the Form  10-K for the  fiscal  year in which  the bonus is
     earned.  The bonus will be deemed  earned and payable as of the last day of
     the fiscal year  provided  Executive  is employed by the Company as of such
     date, even if Executive is not employed by the Company after that date. The
     Executive and the Company shall  mutually  determine the amounts of bonuses
     to be paid to Executive  in  subsequent  fiscal  years and the  performance
     targets upon which such bonuses will be paid.

          (c) Expenses. The Company shall reimburse Executive for all reasonable
     and  necessary  expenses  incurred in the execution of  Executive's  duties
     hereunder upon Executive's submission to the Company of invoices,  receipts
     and other  documentation  evidencing  such expenses in accordance  with the
     Company's policies and procedures.

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          (d)  Vacation.  Executive  shall  be  entitled  to four  weeks of paid
     vacation per annum during the Term. Such vacation may be taken by Executive
     at such  times as  generally  do not  interfere  with the  business  of the
     Company and as approved by the Company's  Chief Executive  Officer.  Annual
     vacation time shall not cumulate from year to year.

          (e)  Other  Executive   Benefits.   Executive  shall  be  entitled  to
     participate,  on the same basis and subject to the same  qualifications  as
     other  employees of the Company,  in any medical or  disability  insurance,
     sick leave,  holiday,  pension-401(K)  and other related  benefit plans and
     policies in effect with respect to senior management personnel of Company.

          (f) Stock Options. On the Effective Date the Company will enter into a
     stock option  agreement  in the form of the  agreement  attached  hereto as
     Exhibit A pursuant to which Executive will have the right to purchase up to
     250,000  shares of Common  Stock  exercisable  at a price equal to the last
     sale  price  of a share of  Common  Stock on the  trading  day  immediately
     preceding the Effective Date.

     4. Travel.  Executive  shall  undertake all reasonable  travel  required by
Company in connection with the performance of Executive's duties hereunder.

     5. Non-Competition;  Protection of Confidential  Information;  Intellectual
Property; and Corporate Opportunities .

          (a)  Executive  agrees that  Executive's  services  hereunder are of a
     special, unique and extraordinary  character, and that Executive's position
     with  the  Company  places  her in a  position  of  confidence  and  trust.
     Executive further  acknowledges that in the course of rendering services to
     the Company,  Executive will obtain  knowledge of confidential  information
     and trade secrets of the Company. Accordingly, Executive agrees that during
     the Term and for a one (1) year  period  thereafter,  Executive  shall  not
     directly or indirectly:

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               (i) in any geographic area where the Company  conducts  business,
          engage or  participate  in,  directly  or  indirectly  (whether  as an
          officer, director, employee, partner, consultant,  holder of an equity
          or debt investment,  lender, or in any other manner or capacity),  any
          publishing business which is, or as a result of Executive's engagement
          or  participation   would  become,   competitive  with  the  financial
          publishing business in which the Company is engaged at that time,

               (ii)  deal,  directly  or  indirectly,  in any  manner  with  any
          customers  doing business with the Company  (except in connection with
          the performance of the duties and obligations of Executive  during the
          Term  of  Employment)  in  soliciting  business  for an  entity  which
          publishes any publication  substantially  similar to the  publications
          published by the Company,

               (iii)  solicit,  directly or indirectly,  any officer,  director,
          employee,  or agent of the  Company  to become an  officer,  director,
          employee, or agent of Employee or anyone else,

               (iv)  engage or  participate  in,  directly  or  indirectly,  any
          business conducted under any name that shall be the same as or similar
          to the name of the Company or any trade name used by it, o

               (v) disparage the reputation of the Company or its publications.

     Ownership,  in the aggregate,  of less than 1% of the outstanding shares of
capital stock of any corporation with revenues in excess of $100,000,000 and one
or more classes of its capital stock listed on a national securities exchange or
publicly-traded in the over-the-counter  market shall not constitute a violation
of the foregoing  provision.  In addition,  the Company agrees that  Executive's
role as a shareholder,  officer and/or  director of Swaps Monitor  Publications,
Inc. (a publisher of financial  information  whose focus is other than providing
investment information tailored to the individual investor) is not and shall not
be considered to be in violation of any provision of this Section 5(a).

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          (b) Executive  also agrees that either during the Term or at any other
     time thereafter,  Executive shall not divulge,  furnish, or make accessible
     to anyone (other than in the regular course of business of the Company) any
     knowledge or information with respect to confidential or secret  processes,
     inventions, discoveries,  improvements, formulae, plans, material, devices,
     ideas,  or other  know-how,  whether  intellectual  property  or not,  with
     respect to any confidential or secret engineering, development, or research
     work or with  respect to any other  confidential  or secret  aspects of the
     Company's  business   (including,   without  limitation,   customer  lists,
     subscription   lists,   supplier  lists,  and  pricing   arrangements  with
     customers, subscribers, advertisers or suppliers). Executive further agrees
     that during the Term or at any other time  thereafter,  Executive shall not
     make use of,  nor permit to be used,  any  confidential  notes,  memoranda,
     specifications,  programs,  data,  information  or other  materials  of any
     nature  whether oral or written  relating to any matter within the scope of
     the  business of the Company or  concerning  any of its dealings or affairs
     otherwise than for the benefit of the Company,  it being agreed that any of
     the foregoing  shall be and remain the sole and  exclusive  property of the
     Company  and  that   immediately   upon  the   termination  of  Executive's
     employment,  Executive  shall deliver any or all copies of the foregoing to
     the Company.

          (c) During the Term,  Executive  shall  disclose  to the  Company  all
     ideas,  marketing concepts,  slogans,  advertising  campaigns,  characters,
     proposals  and plans  invented  or  developed  by  Executive  which  relate
     directly  or  indirectly  to the  business  of the  Company or arise out of
     Executive's  employment  with  the  Company  or the  use  of the  Company's
     property or resources including,  without limitation,  any ideas, proposals
     and plans which may be  copyrighted,  trademarked,  patented  or  otherwise
     protected (collectively,  "Intellectual  Property").  Executive agrees that
     all such Intellectual Property are and will be the property of the Company.
     Executive  expressly  understands and agrees that any and all  Intellectual
     Property  constitute a "work for hire" under the U.S. Copyright Law. In the

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     event any  Intellectual  Property  is not  regarded  as a "work for  hire,"
     Executive  hereby  assigns to the Company the sole and  exclusive  right to
     Intellectual  Property.  Executive  agrees  that  Executive  will  promptly
     disclose to the Company any and all Intellectual  Property,  and that, upon
     request of the  Company,  Executive  will  execute  and deliver any and all
     documents or instruments  and take any other action which the Company shall
     deem necessary to assign to and vest completely in the Company,  to perfect
     trademark, copyright and patent protection with respect to, or to otherwise
     protect  the  Company's  trade  secrets  and  proprietary  interest  in the
     Intellectual Property.  Upon disclosure of any Intellectual Property to the
     Company, during the Term and at any time thereafter, Executive will, at the
     request and expense of the  Company,  sign,  execute,  make and do all such
     deeds,  documents,  acts and things as the Company and its duly  authorized
     agents may  reasonably  require:  (i) to apply for,  obtain and vest in the
     name  of  the  Company  alone  (unless  the  Company   otherwise   directs)
     trademarks,  copyrights  or  other  analogous  protection  in  any  country
     throughout  the world and when so  obtained  or vested to renew and restore
     the same; and (ii) to defend any opposition  proceedings in respect of such
     applications  and any opposition  proceedings or petitions or  applications
     for revocation of such trademarks,  copyrights,  patents or other analogous
     protection.  In the  event the  Company  does  not,  within  five (5) days,
     execute and deliver  such  documents  reasonably  necessary  to vest in the
     Company  all  right,  title and  interest  in such  Intellectual  Property,
     Executive  hereby  irrevocably  designates and appoints the Company and its
     duly   authorized   officers   and   agents   as   Executive's   agent  and
     attorney-in-fact, to act for and in Executive's behalf and stead to execute
     and file any such  application or applications and to do all other lawfully
     permitted  acts to further the  prosecution  and  issuance  of  trademarks,
     copyright or this  analogous  protection  thereon with the same legal force
     and effect as if executed by Employee. The obligations of this Section 5(c)
     shall continue after the termination of Executive's employment with respect
     to such Intellectual  Property conceived of or developed by Executive while
     employed by the Company.  The Company  agrees to pay any and all copyright,
     trademark and patent fees and expenses or this costs  incurred by Executive
     for any assistance rendered to the Company pursuant to this paragraph.

          (d) If Executive commits a breach, or threatens to commit a breach, of
     any of the  provisions of Sections 5(a), (b) or (c), the Company shall have
     the right and remedy:

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               (i)  to  have  the  provisions  of  this  Agreement  specifically
          enforced  by  any  court   having   equity   jurisdiction,   it  being
          acknowledged  and agreed by Executive that the services being rendered
          hereunder to the Company are of a special,  unique,  and extraordinary
          character  and that any such  breach or  threatened  breach will cause
          irreparable  injury to the  Company  and that money  damages  will not
          provide an adequate remedy to the Company; and

               (ii) to  require  Executive  to  account  for and pay over to the
          Company all compensation,  profits, monies, accruals,  increments,  or
          this  benefits  (collectively   "Benefits")  derived  or  received  by
          Executive as the result of any  transactions  constituting a breach of
          any of the  provisions  of  Sections  5(a),  (b) or (c) and  Executive
          hereby  agrees  to  account  for and pay  over  such  Benefits  to the
          Company.

     Each of the rights and  remedies  enumerated  in this Section 5(d) shall be
independent of the other,  and shall be severally  enforceable,  and such rights
and  remedies  shall be in addition to, and not in lieu of, any other rights and
remedies  available  to the Company  under law or equity.  If any  provision  of
Sections  5(a),  (b) or (c) is held to be  unenforceable  because  of the scope,
duration,  or area of its applicability,  the tribunal making such determination
shall have the power to modify such scope,  duration,  or area,  or all of them,
and such provision or provisions shall then be applicable in such modified form.

     6. Executive's Representations. Executive represents and warrants that:

               (a) Executive  has the right to enter into this  Agreement and is
          not subject to any contract,  commitment,  agreement,  arrangement  or
          restriction of any kind which would prevent  Executive from performing
          Executive's duties and obligations hereunder; and

               (b)  Executive  is  currently  in good  health and to the best of
          Executive's  knowledge,  Executive  is not subject to any  undisclosed
          medical  condition  which might have a material  effect on Executive's
          ability to perform satisfactorily Executive's services hereunder.

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     7. Death of Executive.  In the event of Executive's  death during the Term,
this Agreement shall terminate as of the date of death, and the Company shall no
longer  be under  any  obligation  to  Executive  or her  legal  representatives
pursuant to this  Agreement  except for (i) any base salary  accrued and unpaid,
(ii)  any  earned  but  unpaid  bonus  and  (iii) any   expenses   incurred  but
unreimbursed under Section 3(c) hereof, to the date of death.

     8.  Disability.  If, during the Term,  Executive shall be unable to perform
the duties  required of her pursuant to this  Agreement due to any  "disability"
(as  hereinafter  defined),  the  Company  shall  have the  right  to  terminate
Executive's  employment hereunder by giving not less than 14 days' prior written
notice to Employee,  at the end of which 14-day  period  Executive's  employment
hereunder  shall be  terminated  and the  Company  shall no  longer be under any
obligation  to the  Executive  or her  legal  representatives  pursuant  to this
Agreement except for (i) any base salary accrued and unpaid, (ii) any earned but
unpaid bonus and (iii) any expenses incurred but unreimbursed under Section 3(c)
hereof,  to the  date  of  termination.  As used in  this  Agreement,  the  term
"disability"  shall mean the earlier to occur of either of the following events:
(i) the  determination by a physician selected by the Company,  duly licensed in
New York with a medical  specialty  appropriate  for such  determination  (which
determination  shall be binding and  conclusive  for the purpose of this Section
8), that the Executive is either physically or mentally, permanently disabled or
incapacitated or otherwise so disabled or incapacitated  that she will be unable
to perform  her  obligations  to, or duties for,  the  Company  pursuant to this
Agreement for ninety (90)  consecutive days or a period in excess of one hundred
fifty  (150) days out of any period of three  hundred  sixty  (360)  consecutive
days,  or  (ii) the  Employee,  because  of  physical  or mental  disability  or
incapacity, was unable to perform her obligations to, or duties for, the Company
pursuant to this Agreement on a full-time basis for ninety (90) consecutive days
or a period in excess of one hundred fifty (150) days out of any period of three
hundred sixty (360)  consecutive days. The failure of the Executive to submit to
an examination of a physician under this Section 8 shall automatically result in
a determination of disability hereunder.

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     9. Termination.

          (a) In  addition to  Sections 7 and 8 herein,  Executive's  employment
     hereunder  may be  terminated at any time by the Company upon the happening
     of any one or more of the following occurrences (hereinafter referred to as
     "termination for cause"):

               (i) The willful or continued  failure of Executive to perform her
          obligations under this Agreement,  or the material breach of any other
          provision of this Agreement by Executive, after her receipt of written
          notice from the Company of such failure and a  reasonable  opportunity
          to cure (not to exceed 10 days) has been given to the Executive;

               (ii) The indictment of Executive for any crime which  constitutes
          a felony in the jurisdiction involved or any conviction of, or plea of
          guilty or nolo  contendere to, any crime  involving moral turpitude or
          which tends to bring to the Company into disrepute;

               (iii)    Executive's    commission   of   any   act   of   fraud,
          misappropriation,   embezzlement  or  similar  willful  and  malicious
          conduct against the Company; or

               (iv)  Executive's  commission  of an act or  failure  to act that
          involves  willful  misconduct,   bad  faith  or  gross  negligence  of
          Employee.

          (b) Upon the  termination of the  Executive's  employment  pursuant to
     Section  9(a),  the  Company  shall  have  no  further  obligations  to the
     Executive hereunder.

          (c) If the Company shall terminate  Executive's  employment other than
     pursuant to Sections 7, 8 or 9 (a), the Company shall pay Executive, within
     thirty (30) days of  termination,  severance pay equal to the lesser of six
     month's  base salary or the salary  remaining to be paid through the end of
     the Term (as if there had been no termination),  and the Company shall have
     no further  obligations  to Executive  hereunder  except for (i) any salary
     accrued and unpaid, (ii) any earned but unpaid bonus and (iii) any expenses
     incurred  but  unreimbursed  under  Section  3(c)  thereof,  to the date of
     termination.

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     10. Policy on Insider Trading. Executive agrees to abide by the compliance
policies of the Company relating to buying and selling securities of the Company
and of companies which are the subject of articles in the Company's publications
or of the Company's investment-related products, as such policy exists from time
to  time.  Executive  shall  sign  all such  acknowledgments  of the  compliance
policies  as may be  requested  from time to time and  cooperate  fully with the
Company and its agents in the implementation of the compliance policies.

     11. Assignment. This Agreement is a personal contract and Executive may not
sell, transfer or assign her rights,  interests and obligations  hereunder.  Any
assignment by the Executive contrary to this paragraph shall be null and void of
no force and effect.  The rights and  obligations of Company  hereunder shall be
binding upon and run in favor of the successors and assigns of Company.

     12. Entire  Understanding;  Governing  Law.  This  Agreement and the Option
Agreement  referred  to in Section  3(f)  represents  the entire  agreement  and
understanding between the parties with respect to the subject matter thereof and
supersedes all prior  agreements  and  understandings.  This Agreement  shall be
governed by, and  construed in  accordance  with,  the internal laws of New York
without regard to principles of conflicts of law.

     13.  Modification;  Waiver. This Agreement may not be amended,  modified or
amended,  nor may any term or  provision  be waived  unless  such  modification,
amendment  or  waiver  is in  writing  and  signed  by the  party  against  whom
enforcement of any such modification, amendment or waiver is sought.

     14.  Headings.  Section  headings  contained  in  this  Agreement  are  for
convenience  of  reference  only  and  shall  not be  considered  a part of this
Agreement.

     15. Severability.  If any provision or if any part of any provision of this
Agreement is found to be unenforceable,  illegal or contrary to public policy by
a court of competent  jurisdiction,  the parties agree that this Agreement shall

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remain in full force and effect  except for such  provision  or part of any such
provision held to be unenforceable.

     16.  Notices.  Any notices or other  communications  required or  permitted
hereunder  shall be in  writing  and  shall be deemed  given  upon  delivery  if
delivered in person or by overnight courier (e.g.  Federal  Express),  or on the
third  business day  following  deposit in the United  States  mail,  if sent by
registered or certified mail, return receipt requested, addressed to the address
of the party to receive  notice set forth  herein,  or to such this address as a
party shall designate by notice in writing given to the this party in accordance
with the terms hereof, except that notices regarding changes in address shall be
effective only upon receipt.

     IN WITNESS  WHEREOF,  Company and Executive has signed this Agreement as of
the day and year first above written.

                                        INDIVIDUAL INVESTOR GROUP, INC.



                                        By:/s/Jonathan Steinberg
                                        Jonathan L. Steinberg
                                        Chairman and Chief Executive Officer


                                        /s/Brette Popper
                                        Brette Popper

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