SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                     --------------------------------------

                                    FORM 8-K

                                 CURRENT REPORT

     Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

       Date of Report (Date of earliest event reported): November 30, 1998

                         INDIVIDUAL INVESTOR GROUP, INC.
             (Exact name of Registrant as specified in its charter)

          Delaware                    1-10932                   13-3487784
(State or other jurisdiction        (Commission               (I.R.S. Employer
       of incorporation)             File Number)            Identification No.)

               1633 Broadway, 38th Floor, New York, New York 10019
               (Address of principal executive offices) (Zip Code)

       Registrant's telephone number, including area code: (212) 843-2777

                         ______________________________


Item 5.  Other Events

     On November 30, 1998,  Registrant  entered into a Stock Purchase  Agreement
with  Great  American  Insurance  Company  and  entered  into a  Stock  Purchase
Agreement  with Great  American Life  Insurance  Company.  Pursuant to each such
Stock  Purchase  Agreement,  the  respective  purchaser  agreed to purchase  and
Registrant  agreed to sell five  thousand  (5,000)  shares of Series A Preferred
Stock of Registrant  (the "Series A Preferred  Stock"),  for a purchase price of
one million  dollars  ($1,000,000).  The Series A Preferred Stock is convertible
into Registrant's Common Stock at a conversion price of $2.12 per share, subject
to  adjustment  for  stock  splits,  recapitalizations  and  the  like;  and any
unconverted  shares will be subject to mandatory  conversion  into  Registrant's
Common Stock on December 31, 2003. The Series A Preferred Stock will be entitled
to receive out of any assets legally available therefore cumulative dividends at
a per share rate of ten percent (10%) of the stated value (i.e.,  twenty dollars
per share)  for each  share of Series A  Preferred  stock,  per  annum,  payable
annually on December  31 of each year,  commencing  December  31,  1999,  or, if
earlier, upon conversion of the shares of Series A Preferred Stock.

     Pursuant  to the  above-described  Stock  Purchase  Agreements,  Registrant
received  an  aggregate  of two  million  dollars  ($2,000,000)  and  issued ten
thousand (10,000) shares of Series A Preferred Stock on December 2, 1998.

Item 7.  Financial Statements and Exhibits

         (a)      Financial statements of businesses acquired.

                  Not applicable.

         (b)      Pro forma financial information.

                  Not applicable.

         (c)      Exhibits.

                    10.1 Stock Purchase  Agreement dated as of November 30, 1998
               between Registrant and Great American Insurance Company.

                    10.2 Stock Purchase  Agreement dated as of November 30, 1998
               between Registrant and Great American Life Insurance Company.


                                    SIGNATURE

     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
Registrant  has duly  caused  this  Report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.


                                            INDIVIDUAL INVESTOR GROUP, INC.


Dated:   December 14, 1998                  By:/s/  Jonathan Steinberg
                                               -------------------------
                                               Jonathan L. Steinberg
                                               Chief Executive Officer