U.S. Securities and Exchange Commission
                             Washington, D.C. 20549

                                   Form 10-Q

_X_      QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES    
         EXCHANGE ACT OF 1934


         For the quarterly period ended March 31, 1999

___      TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES   
         EXCHANGE ACT OF 1934
         For the transition period from              to             
                                        ------------    ------------

         Commission file number 1-10932


                         INDIVIDUAL INVESTOR GROUP, INC.              
                        (Exact name of registrant as specified in its charter)

                   Delaware                                          13-3487784 
         (State or other jurisdiction of                          (IRS Employer
         incorporation or organization)                      Identification No.)

                      125 Broad Street, 14th Floor, New York, New York 10004 
                           (Address of principal executive offices)

                                        (212) 742-2277                         
                                   (Registrant's telephone number)


     Check whether the registrant (1) filed all reports  required to be filed by
     Section 13 or 15(d) of the Securities  Exchange Act of 1934 during the past
     12 months (or for such shorter  period that the  registrant was required to
     file such  reports),  and (2) has been subject to such filing  requirements
     for the past 90 days. Yes X No

     State the number of shares outstanding of each of the registrant's  classes
     of common  equity,  as of the latest  practicable  date: As of May 5, 1999,
     registrant had outstanding 8,942,297 shares of Common Stock, $.01 par value
     per share.



     PART I.  Financial Information
     
       ITEM 1. Financial Statements

     




                               INDIVIDUAL INVESTOR GROUP, INC. AND SUBSIDIARIES

                                     CONSOLIDATED CONDENSED BALANCE SHEETS
                                                  (UNAUDITED)


                                                                  March 31,                 December 31,
                      ASSETS                                        1999                        1998
                                                                ------------               ------------
                                                                                           
Current assets:
   Cash and cash equivalents                                     $4,985,688                  $4,752,587
   Investments                                                      419,061                     877,231
   Accounts receivable (net of allowances of 
     $404,183 in 1999 and $391,328 in 1998)                       2,562,651                   2,356,126
   Investment in discontinued operations (Note 2)                   142,534                     282,383
   Prepaid expenses and other current assets                        541,411                     512,641
                                                                ------------                ------------
                      Total current assets                        8,651,345                   8,780,968

   Deferred subscription expense                                    398,172                     576,237
   Property and equipment - net                                   1,750,121                     586,007
   Security deposits                                                469,627                     469,627
   Other assets                                                     311,958                     374,404
                                                                ------------                ------------
                      Total assets                              $11,581,223                 $10,787,243
                                                                ============                ============


            LIABILITIES AND STOCKHOLDERS' EQUITY

 Current liabilities:
     Accounts payable                                            $2,509,649                  $2,191,765
     Accrued expenses                                               623,516                     519,887
     Deferred revenue                                               138,097                     138,097
                                                                ------------                ------------ 
                      Total current liabilities                   3,271,262                   2,849,749

Deferred subscription revenue                                     2,348,351                   2,246,422
                                                                ------------                ------------ 
                      Total liabilities                           5,619,613                   5,096,171
                                                                ============                ============

Stockholders' Equity:
   Preferred stock, $.01 par value, authorized 
     2,000,000 shares, 10,000 issued and outstanding                                 
     in 1999 and 1998                                                   100                         100
   Common stock, $.01 par value; authorized 18,000,000 
     shares; 8,890,964 issued and outstanding in 1999                                             
     and 8,490,851 shares in 1998                                    88,910                      84,909
   Additional paid-in capital                                    29,150,476                  27,595,151
   Accumulated deficit                                          (23,240,727)                (21,922,595)
   Accumulated other comprehensive loss (Note 5)                    (37,149)                    (66,493) 
                                                               ------------                  ------------
                      Total stockholders' equity                  5,961,610                   5,691,072
                                                               ------------                  ------------

          Total liabilities and stockholders' equity            $11,581,223                 $10,787,243
                                                               ============                 =============





See Notes to Consolidated Condensed Financial Statements









                            INDIVIDUAL INVESTOR GROUP, INC. AND SUBSIDIARIES

                             CONSOLIDATED CONDENSED STATEMENTS OF OPERATIONS
                                           (UNAUDITED)



                                                             For the Three Months Ended March 31,
                                                      ---------------------------------------------------
                                                                     1999                        1998
                                                                 ------------               ------------
                                                                                           
Revenues:
      Print Publications                                          $3,748,847                 $3,724,552
      Online Services                                                252,969                    229,421
                                                                 ------------               ------------
      Total revenues                                               4,001,816                  3,953,973
                                                                 ------------               ------------

Operating expenses:
      Editorial, production and distribution                       2,755,718                  2,900,474
      Promotion and selling                                        1,851,476                  1,642,669
      General and administrative                                   1,172,491                  1,149,660
      Depreciation and amortization                                   96,830                     73,311
                                                                 ------------               ------------
      Total operating expenses                                     5,876,515                  5,766,114
                                                                 ------------               ------------

Operating loss from continuing operations                         (1,874,699)                (1,812,141)

Interest and other income                                            556,567                     29,955

                                                                 ------------               ------------  
Net loss from continuing operations                               (1,318,132)                (1,782,186)

Discontinued operations (Note 2)
      Loss from discontinued operations                                 -                      (377,460)
                                                                 ------------               ------------ 

Net loss                                                         ($1,318,132)               ($2,159,646)
                                                                 ============               ============

Basic and dilutive loss per common share:
Continuing operations                                                 ($0.15)                    ($0.25)
Discontinued operations                                                 0.00                      (0.05)
                                                                 ------------                ------------
Net loss per share                                                    ($0.15)                    ($0.30)
                                                                 ============                ============ 

Average number of common shares used in computing                  8,786,599                  7,203,199
      basic and dilutive loss per common share



See Notes to Consolidated Condensed Financial Statements









                                        INDIVIDUAL INVESTOR GROUP, INC. AND SUBSIDIARIES

                                        CONSOLIDATED CONDENSED STATEMENTS OF CASH FLOWS
                                                           (UNAUDITED)


                                                                      For the Three Months Ended March 31,
                                                                  --------------------------------------------
                                                                            1999                        1998
                                                                        ------------              ------------   
                                                                                                
     Cash flows from operating activities:
     Net loss                                                           ($1,318,132)              ($2,159,646)
     Less:
         Loss from discontinued operations                                    -                      (377,460)
                                                                        ------------               ------------  
                                                                       
         Loss from continuing operations                                 (1,318,132)               (1,782,186)
     Reconciliation of net loss to net cash used in
     operating activities:
        Depreciation and amortization                                        96,830                    73,311
        Stock option and warrant transactions                                81,818                      -
        Loss on sale of equipment                                              -                        1,258
        Gain on sale of investments                                        (503,215)                     -
        Changes in operating assets and liabilities:                                         
           (Increase) decrease in:                                                           
             Accounts receivable                                           (206,525)                  391,957
             Prepaid expenses and other current assets                      (53,883)                  (55,508)
             Deferred subscription expense                                  178,065                    41,208
           Increase in:
             Accounts payable and accrued expenses                          421,513                   121,299
             Deferred revenue                                                  -                        4,890
             Deferred subscription revenue                                  101,929                    69,735
                                                                         ------------              ------------ 
           Net cash used in operating activities                         (1,201,600)               (1,134,036)
                                                                         ------------              ------------  


     Cash flows from investing activities:
     Purchase of property and equipment                                  (1,255,203)                  (38,559)
     Proceeds from sale of equipment                                           -                        1,051
     Proceeds from sale of investments                                      990,729                       -
     Net cash provided by discontinued operations                           139,849                    62,853
                                                                        -------------             -------------    
           Net cash (used in) provided by investing activities             (124,625)                   25,345
                                                                        -------------             ------------- 

     Cash flows from financing activities:
     Proceeds from exercise of stock options                              1,559,326                   398,152
                                                                        -------------              ------------- 
           Net cash provided by financing activities                      1,559,326                   398,152
                                                                        -------------              -------------


     Net increase (decrease) in cash and cash equivalents                   233,101                  (710,539)

     Cash and cash equivalents, beginning of period                       4,752,587                 3,533,622

                                                                        -------------              -------------
     Cash and cash equivalents, end of period                            $4,985,688                $2,823,083
                                                                        =============              ============= 






     See Notes to Consolidated Condensed Financial Statements


















                   INDIVIDUAL INVESTOR GROUP, INC. AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED CONDENSED FINANCIAL STATEMENTS
                   FOR THE THREE MONTHS ENDED MARCH 31, 1999 AND 1998
                                      (UNAUDITED)

1.       BASIS OF PRESENTATION

                  The consolidated  condensed  financial  statements include the
         accounts  of  Individual  Investor  Group,  Inc.  and its  subsidiaries
         (collectively,  the  "Company").  Such financial  statements  have been
         prepared in accordance with generally  accepted  accounting  principles
         for interim financial reporting and with the instructions to Form 10-Q.
         Accordingly,  they do not include all of the  information and footnotes
         as required by  generally  accepted  accounting  principles  for annual
         financial  statements.  In the opinion of management,  all  adjustments
         (consisting of normal recurring adjustments) considered necessary for a
         fair presentation  have been included.  Operating results for the three
         months  ended  March 31,  1999 are not  necessarily  indicative  of the
         results that may be expected for the year ending December 31, 1999. For
         further information, refer to the consolidated financial statements and
         footnotes  thereto included in the Company's Annual Report for the year
         ended December 31, 1998 on Form 10-K.

2.       DISCONTINUED OPERATIONS

                  On April 30, 1998 the Company's Board of Directors  decided to
         discontinue the Company's investment management services business. As a
         result,  the  operating  results  relating  to  investment   management
         services have been segregated  from continuing  operations and reported
         as a separate  line item on the  consolidated  condensed  statements of
         operations.   The  Company  has  restated  its  consolidated  condensed
         financial  statements for the prior year to conform to the current year
         presentation.

                  The investment  management  services  business was principally
         conducted  by a  wholly-owned  subsidiary  of the  Company,  WisdomTree
         Capital  Management,  Inc. ("WTCM").  WTCM served as general partner of
         (and is an investor in) a domestic private investment fund. The Company
         is also a  limited  partner  in the fund.  As a result  of the  Board's
         decision to discontinue the investment  management  services  business,
         WTCM is  dissolving  the  domestic  investment  fund,  liquidating  its
         investments  and  distributing  the  net  assets  to all  investors  as
         promptly as possible.

                  In 1998,  the  Company  recorded a  provision  of  $591,741 to
         accrue for its share of any net  operating  losses of the domestic fund
         and related costs that are expected to occur until the fund  liquidates
         its investments.  The Company believes that adequate provision has been
         made  for  any  remaining  net  operating   losses  and  related  costs
         associated with these discontinued operations.

                  The Company, through WTCM and another wholly-owned subsidiary,
         also provided  investment  management  services to an offshore  private
         investment  fund.  On May 21, 1998 the sole voting  shareholder  of the
         offshore fund, in consultation with WTCM,  resolved to wind up the fund
         and appointed a liquidator to distribute  the assets of the fund to its
         investors in accordance with Cayman Islands law.  Substantially  all of
         the fund assets were  distributed  in cash to its investors by December
         31, 1998. The Company has no investment in the offshore fund.

                  In January 1999, the domestic investment fund distributed cash
         to its partners totaling $1,189,510,  of which $139,849 was received by
         the Company and was used  to reduce its net investment in  discontinued
         operations.   At  March 31,  1999,  the  domestic  investment fund  had
         remaining net  assets  of  approximately  $1,460,000.   The  Company's 
         net  investment  in discontinued  operations of $142,534  at  March 31,
         1999, represents its share of the net assets of the domestic investment
         fund,  less any costs  associated  with  discontinuing  the  investment
         management services business.

3.       STOCK OPTIONS

                  During the three  months  ended  March 31,  1999,  the Company
         granted 57,500 options to purchase the Company's Common Stock;  400,113
         options were exercised  (providing proceeds of $1,559,326);  and 15,333
         options  were  canceled.  Of  the total  options  granted,  37,500 were
         granted  under the  Company's  stock option  plans,  20,000 shares were
         granted outside of the plans,  and all expire at  various dates through
         March 2009.  

4.       LOSS PER COMMON SHARE

                  Net loss per basic  and  dilutive  common  share for the three
         month  periods  ended March 31, 1999 and 1998 were  computed  using the
         weighted  average  number  of common  shares  outstanding  during  each
         period.  The exercise of stock options and warrants were not assumed in
         the computation of loss per common share, as the effect would have been
         antidilutive.

5.       COMPREHENSIVE INCOME

                  Statement of Financial  Accounting Standards ("SFAS") No. 130,
         "Reporting   Comprehensive   Income,"   requires  the   disclosure   of
         comprehensive  income  (loss),  defined  as the  change  in equity of a
         business  enterprise during a period from transactions and other events
         and circumstances from non-owner sources.  Comprehensive  income (loss)
         is a more  inclusive  financial  reporting  methodology  that  includes
         disclosure of certain  financial  information that historically has not
         been recognized in the calculation of net income (loss).

                  Comprehensive  loss for the three  months ended March 31, 1999
         and 1998, respectively, is presented in the following table:

                                               Three Months Ended March 31
                                                    1999               1998
                                            ---------------      ---------------
    Net loss                                $  (1,318,132)       $   (2,159,646)
    Accumulated other comprehensive gain:
      Net unrealized gain on investments           29,344                -
                                            ---------------      ---------------
    Total comprehensive loss                $  (1,288,788)       $   (2,159,646)
                                            ===============      ===============

6.       SEGMENT INFORMATION

                  In 1998, the Company adopted SFAS No. 131,  "Disclosures About
         Segments of an Enterprise and Related  Information,"  which changes the
         way the  Company  reports  information  about its  operating  segments.
         Accordingly,  the prior  year's  information  has been  restated  to be
         consistent with the current year  presentation.  The Company's business
         segments are focused on providing  research and analysis of  investment
         information to individuals  and  investment  professionals  through two
         operating  segments:   Print  Publications  and  Online  Services.  The
         Company's  Print   Publications   operations   publishes  and   markets
         Individual  Investor  magazine,   a  personal  finance  and  investment
         magazine,   Ticker,   a  magazine  for  investment  professionals,  and
         Individual Investor's Special Situations Report, a financial investment
         newsletter. The Company's Online Services operations include Individual
         Investor    Online        (www.iionline.com)   and   InsiderTrader.com
         (www.insidertrader.com).  Substantially all of the Company's operations
         are within the United States.

                  The table below  presents  summarized  operating  data for the
         Company's two business  segments,  consistent with the way such data is
         utilized by Company  management in evaluating  operating  results.  The
         accounting  policies  utilized in the table below are the same as those
         described  in Note 1 of the Notes to Condensed  Consolidated  Financial
         Statements,  as  well  as the  consolidated  financial  statements  and
         footnotes  thereto in the Company's  Annual Report on Form 10-K for the
         year ended  December 31, 1998.  Operating  contribution  represents the
         difference  between operating  revenues less operating expenses (before
         general and  administrative  ("G&A") and  depreciation and amortization
         expenses).

                                                 Three Months Ended March 31,
                                                 1999                 1998
         Revenues:                           --------------       --------------
           Print Publications                  $3,748,847          $3,724,552
           Online Services                        252,969             229,421
                                             --------------       --------------
                                               $4,001,816          $3,953,973
                                             ==============       ==============
         Operating  contribution  (before G&A  
         and depreciation and amortization
         expenses):
           Print Publications                   ($123,271)          ($121,646)
           Online Services                       (482,107)           (467,524)
                                             --------------       --------------
                                                 (605,378)           (589,170)
         G&A and depreciation and      
         amortization expenses                 (1,269,321)         (1,222,971)
         Interest and other income                556,567              29,955
                                             --------------       --------------
         Net loss from continuing operations  ($1,318,132)        ($1,782,186)
                                             ==============       ==============

              Net  property and  equipment  as  of  March  31,  1999   increased
         approximately  $1.2  million  as compared  to December 31,  1998.   The
         increase is primarily due to capital expenditures  (primarily leasehold
         improvements and furniture)  in connection  with the  relocation of the
         Company's corporate office  in  March  1999.  The  capital expenditures
         allocable  to  Print  Publications,  Online Services and  Corporate are
         approximately $0.8 million, $0.2 million and $0.2 million respectively.
         There  were  no  other  material changes  from  year-end 1998 in  total
         assets,  the basis of segmentation,   or in the basis of measurement of
         segment profit or loss.  

 ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
         CONDITION AND RESULTS OF OPERATIONS


         Important Notice Concerning "Forward-looking Statements" in this Report

         1. "Forward-looking  Statements." Certain parts of this Report describe
historical  information  (such as operating results for the quarters ended March
31,  1999 and  March 31,  1998,  respectively),  and the  Company  believes  the
descriptions  to be  accurate.  In  contrast  to  describing  the past,  various
sentences of this Report indicate that the Company believes that certain results
are likely to occur after the first quarter of 1999.  These sentences  typically
use words or phrases like  "believes,"  "expects,"  "anticipates,"  "estimates,"
"will continue" and similar expressions. Statements using those words or similar
expressions are intended to identify  "forward-looking  statements" as that term
is used in Section 27A of the  Securities  Act of 1933, as amended,  and Section
21E  of the  Securities  Exchange  Act  of  1934,  as  amended.  Forward-looking
statements include, but are not limited to, projections of operating results for
periods after the first quarter of 1999, either concerning a specific segment of
the  Company's  business,  or  concerning  the Company as a whole.  For example,
projections  concerning  the  following  are  forward-looking   statements:  net
revenues,  operating  expenses,  net income or loss,  contribution  to overhead,
number of subscribers,  subscription  revenues,  revenues per advertising  page,
number of advertising pages,  production expense per copy, page views,  revenues
per  page  view,   marketing   expenses,   sales   expenses,   and  general  and
administrative  expenses.  Any statement in this Report that does not describe a
historical fact is deemed to be a forward-looking statement.

         2. Actual Results May Be Different than  Projections.  Actual  results,
however,  may  be  materially  different  from  the  results  projected  in  the
forward-looking  statements, due to a variety of risks and uncertainties.  These
risks  and   uncertainties   include   those  set  forth  in  Item  2  (entitled
"Management's  Discussion  and  Analysis of Financial  Condition  and Results of
Operations")  of Part I hereof,  in  Exhibit  99 hereof  and  elsewhere  in this
Report,  and in Item 1 (entitled  "Business")  of Part I and in Item 7 (entitled
"Management's  Discussion  and  Analysis of Financial  Condition  and Results of
Operations")  of Part II of the  Company's  Annual  Report  on Form 10-K for the
fiscal year ended  December 31,  1998,  filed with the  Securities  and Exchange
Commission.

         3. The Company Has No Duty to Update  Projections.  The forward-looking
statements  in this  Report are  current  only on the date this Report is filed.
After the filing of this Report,  the Company's  expectations  of likely results
may change,  and the Company might come to believe that certain  forward-looking
statements in this Report are no longer accurate. The Company shall not have any
obligation,  however,  to release  publicly any  corrections or revisions to any
forward-looking  statements  contained  in  this  Report,  even  if the  Company
believes the forward-looking statements are no longer accurate.


Three Months Ended March 31, 1999 as Compared to the Three Months Ended March 
31, 1998

         Loss from Continuing Operations

         The  Company's  loss from  continuing  operations  for the three months
ended March 31, 1999 decreased by $464,054,  or 26%, to $1,318,132,  as compared
to  $1,782,186 in 1998.  The decrease is due primarily to realized  gains on the
sale of investments in the first quarter of 1999.

         Print   Publications   operations   provided   a   negative   operating
contribution   (before   deducting  general  and   administrative   ("G&A")  and
depreciation and  amortization  expenses) of $123,271 for the three months ended
March 31, 1999, as compared to a negative operating  contribution of $121,646 in
1998.  Individual  Investor magazine provided a negative operating  contribution
(before  deducting G&A and depreciation  and amortization  expenses) of $189,957
for the three months ended March 31, 1999,  as compared to a negative  operating
contribution  of $49,495 in 1998. This change is primarily due to a 17% decrease
in  advertising  revenues,  offset in part by a 20% decrease in  production  and
distribution   costs.   Ticker  (sm)  magazine  provided  a  positive  operating
contribution  (before deducting G&A and depreciation and amortization  expenses)
of $42,201 for the three months ended March 31, 1999,  as compared to a negative
operating contribution of $96,889 in 1998. This change is primarily attributable
to a 79%  increase  in  Ticker  advertising  revenues,  offset  in part by a 39%
increase in operating expenses primarily attributable to increased promotion and
selling  costs  associated  with the  increase in revenues.  Special  Situations
Report  provided a positive  operating  contribution  (before  deducting G&A and
depreciation  and  amortization  expenses) of $24,485 for the three months ended
March 31, 1999, as compared to a positive  operating  contribution of $24,738 in
1998. The Company currently  anticipates that the Print Publishing operations as
a whole will provide a positive contribution to overhead before year-end.

         Online Services operations  provided a negative operating  contribution
(before  deducting G&A and depreciation  and amortization  expenses) of $482,107
for the three months ended March 31, 1999,  as compared to a negative  operating
contribution  of  $467,524 in 1998.  This  increase  is  primarily  due to lower
advertising  revenues for the  Company's  website,  Individual  Investor  Online
(www.iionline.com), offset in part by lower production and development expenses.

         Operating Revenues

         Total  revenues from  continuing  operations for the three months ended
March 31, 1999  increased by 1%, to  $4,001,816,  as compared to  $3,953,973  in
1998. Revenues for the Print Publications  operations for the three months ended
March 31, 1999  increased by 1%, to  $3,748,847,  as compared to  $3,724,552  in
1998.  Revenues for the Online  Services  operations  for the three months ended
March 31, 1999 increased by 10%, to $252,969, as compared to $229,421 in 1998.

         Print  Publications  advertising  revenues  for the three  months ended
March 31, 1999 increased by $3,065, to $2,566,908,  as compared to $2,563,843 in
1998.  Ticker  advertising  revenues  for the three  months ended March 31, 1999
increased by 79%, to $802,517,  as compared to $448,932 in 1998.  This  increase
relates  primarily to an increase in  advertising  pages of  approximately  60%.
Individual  Investor  advertising  revenues for the three months ended March 31,
1999  decreased  17%, to  $1,764,391,  as compared to  $2,114,911  in 1998.  The
decline is primarily attributable to a 22% decrease in advertising pages, offset
in part by an increase  in the  advertising  net rate per page of  approximately
13%.

         Print  Publications  circulation  revenues  for the three  months ended
March 31, 1999 increased 1%, to $857,554,  as compared to $850,957 in 1998. This
increase is attributable to Individual  Investor newsstand sales, which, for the
three months  ended March 31, 1999  increased  16%, to $200,631,  as compared to
$173,519  for  the  prior  year  period,   mostly  due  to  increased  newsstand
sell-through of the January 1999 Individual Investor "Magic 25 (TM)" issue. This
increase  was  partially  offset  by  a  2%  reduction  in  Individual  Investor
subscription   revenues,    which   resulted   from   the   Company's   use   of
subscription-generation  sources  that  provide  for  continuing  numbers of new
subscribers with low marketing  expenses but little or no subscription  revenue.
The Company believes that the reduction in subscription  revenues has stabilized
and expects the full year subscription revenues to increase.

         Print  Publications list rental and other revenues for the three months
ended March 31,  1999,  increased  5%, to  $324,385,  as compared to $309,752 in
1998.  List rental  revenue for the three months ended March 31, 1999  increased
47%, to $236,873,  as compared to $160,767 in 1998.  The increase in list rental
revenue is primarily  attributable to increased demand,  partially offset by the
decrease  in the number of  subscribers  to  Special  Situations  Report.  Other
revenues for the three months ended March 31, 1999 decreased 41%, to $87,512, as
compared to $148,985 in 1998. The decrease is primarily  attributable to reduced
demand for reprints of Individual Investor magazine.

         Online Services  subscription  and  advertising  revenues for the three
months ended March 31, 1999 were $48,977 and $203,992, respectively, as compared
to  $0  and  $229,421  in  1998.  The  increase  in  subscription   revenues  is
attributable  to  InsiderTrader.com  (www.insidertrader.com),  which the Company
purchased in November 1998. The decrease in advertising revenues is attributable
to a decline in advertising sponsorship sales by the Company's independent sales
agent,  along with lower rates earned on advertising  impressions for Individual
Investor Online (www.iionline.com), offset in part by advertising revenue earned
by  InsiderTrader.com.  As a result of the decrease in advertising  sponsorships
for  Individual  Investor  Online,  in April 1999 the  Company  reorganized  and
strengthened  its sales  efforts and is now selling  sponsorship  advertisements
directly as opposed to through a sales agent.  During the first quarter of 1999,
traffic to the Company's web sites averaged  approximately  4 million page views
per month.  In April 1999,  traffic to the  Company's web sites reached a record
for the fifth  consecutive  month with  approximately 6 million page views.  The
Company expects that Online Services advertising revenues should trend higher in
the future  (with  sequential  fluctuations),  and  expects  that gross  margins
associated with such revenues will increase in light of reduced  dependence upon
outside sales agents.

         Operating Expenses

         Total  operating  expenses  from  continuing  operations  for the three
months  ended  March 31,  1999  increased  2%, to  $5,876,515,  as  compared  to
$5,766,114 in 1998. The increase is due to several factors,  including increased
advertising salaries and commissions and marketing expenses, partially offset by
reduced editorial,  production,  and distribution costs related to the Company's
print publications,  and moving costs related to the relocation of the Company's
corporate office in March 1999.


         Editorial,  production and  distribution  expenses for the three months
ended March 31, 1999, decreased 5%, to $2,755,718,  as compared to $2,900,474 in
1998.  Print  Publications  editorial,   production  and  distribution  expenses
decreased 7%,  to $2,214,127,  as compared to $2,381,382 in 1998.   The decrease
relates  primarily to Individual  Investor  magazine,  which had fewer pages and
less copies  printed,  along with lower  paper  costs and reduced  manufacturing
expenses  resulting  from a renegotiated  agreement with the Company's  printer.
Online  Services  production  and editorial  expenses for the three months ended
March 31, 1999  increased 4%, to $541,591,  as compared to $519,092 in 1998. The
increase  is  primarily   related  to   production   and   research   costs  for
InsiderTrader.com, which the Company purchased in November 1998.

         Promotion  and selling  expenses  for the three  months ended March 31,
1999,  increased  13%, to $1,851,476,  as compared to $1,642,669 in 1998.  Print
Publications promotion and selling expenses for the three months ended March 31,
1999  increased by 13%, to  $1,657,991,  as compared to $1,464,816 in 1998.  The
increase was primarily due to increased  advertising salaries and commissions as
a result of hiring  additional  in-house sales  personnel,  as well as increased
marketing expenses. Online Services promotion and selling expenses for the three
months ended March 31, 1999  increased 9%, to $193,485,  as compared to $177,853
in 1998. This increase is primarily attributable to advertising  commissions for
InsiderTrader.com.

         General and  administrative  expenses  for the three months ended March
31, 1999,  increased 2%, to  $1,172,491,  as compared to $1,149,660 in 1998. The
increase  resulted  primarily  from moving costs  related to  relocation  of the
Company's corporate office in March 1999.

         Depreciation and amortization  expense for the three months ended March
31, 1999 increased 32%, to $96,830, as compared to $73,311 in 1998. The increase
is primarily  attributable  to additional  depreciation  for computer  equipment
purchased for the Company's Online Services operations.

         Interest and Other Income

         Interest  and other  income for the three  months ended March 31, 1999,
increased to $556,567, as compared to $29,955 in 1998. The increase is primarily
attributable to realized gains from the sale of investments.

         Discontinued Operations

         On April  30,  1998,  the  Company's  Board  of  Directors  decided  to
discontinue the Company's investment  management services business.  As a result
of the  Board's  decision,  WisdomTree  Capital  Management,  Inc.  ("WTCM")  is
dissolving  the  domestic  and  offshore  investment  funds,   liquidating  fund
investments  and  distributing  the net assets to all  investors  as promptly as
possible.  Accordingly,  the operating results related to investment  management
services  have been  segregated  from  continuing  operations  and reported as a
separate line item on the statement of operations.

         Net loss from discontinued  operations for the three months ended March
31, 1999 was $0, as compared to a net loss of $377,460 for 1998.  No  additional
loss amounts  were  recorded by the Company for the three months ended March 31,
1999 for discontinued operations because the Company believes that any remaining
net  operating  losses and  related  costs  associated  with these  discontinued
operations have been adequately provided for by provisions established in 1998.

         The Company's net investment in discontinued  operations of $142,534 at
March  31,  1999,  represents  its  share  of the  net  assets  of the  domestic
investment  fund, less any costs  associated with  discontinuing  the investment
management services business.

         Net Loss

         The  Company's  net loss for the three  months  ended  March  31,  1999
decreased 39%, to  $1,318,132,  as compared to a net loss of $2,159,646 in 1998.
No income taxes were provided in 1999 or 1998 due to the net loss. The basic and
dilutive net loss per weighted  average  common share for the three months ended
March 31, 1999 was $0.15, as compared to $0.30 in 1998.

         Liquidity and Capital Resources

         During the three  months  ended March 31,  1999,  the Company  received
$1,559,326 from exercises of stock options,  $990,729 from sales of investments,
and $139,849 from the liquidation of the domestic fund.  These inflows more than
funded the Company's net cash used in operating  activities of $1,201,600 during
the  quarter.  The  Company  also had  approximately  $1.2  million  of  capital
expenditures  (primarily leasehold  improvements and furniture) during the first
quarter of 1999 in connection with the relocation of its corporate office.

         As of March 31, 1999,  the Company had working  capital of  $5,380,083,
which included cash and cash equivalents  totaling $4,985,688 and investments of
$419,061. In addition, in the second quarter of 1999 through May 11, the Company
received approximately $0.5 million from the exercise of stock options.

         The Company's  current  levels of revenues are not  sufficient to cover
its expenses.  Under its current  business  plan for the year 1999,  the Company
intends to control its  operating  expenses  while  continuing  to invest in its
existing  products.  The Company  anticipates  losses to continue  through 1999,
although the Company anticipates that losses from continuing  operations in 1999
will be significantly less than in 1998. Profitability may be achieved in future
periods  only if the Company  can  substantially  increase  its  revenues  while
controlling increases in expenses.  There can be no assurance that revenues will
be substantially  increased, or that the increases in expenses can be controlled
adequately to enable the Company to attain profitability.

         Management continues to expect that revenues will grow significantly in
1999  as  the  Company  implements  changes  made  by  a  new  management  team.
Advertising  sales are expected to increase for  Individual  Investor and Ticker
magazines  due  to  the  addition  of  new  key  sales  personnel,   anticipated
publication  of 13th  issues and the effect of the  increased  awareness  in the
marketplace  for both  magazines  due in part to selected  public  relations and
advertising efforts. There can be no assurance,  however, that advertising sales
will  increase  because  higher   advertising  rates  may  not  be  accepted  by
advertisers,  advertising pages may continue to decline for Individual Investor,
circulation may drop at either or both Individual  Investor and Ticker,  and the
advertising  mix may  change.  Although  the  Company  has  recently  added  key
advertising  sales personnel,  no assurance can be given that these changes will
result in advertising revenue increases.  The Company also believes that a stock
market  correction or "bear" market would  adversely  affect its ability to sell
advertising, particularly to the financial advertiser categories.

         The Company plans to continue  investing in its Online Services because
it  believes  that this line of business  offers the  greatest  opportunity  for
generating  substantial revenues and shareholder value over the longer term. The
Company  expects to realize  higher  revenues  from  operations  of its flagship
online service,  Individual  Investor  Online,  primarily due to the anticipated
continuation of traffic growth to the site. There can be no assurance,  however,
that such traffic  growth will be  realized,  or that,  even if  realized,  such
traffic growth will result in higher revenues or shareholder  value. The Company
also expects to launch  additional  subscription-based  online  products  during
1999.  There can be no  assurance,  however,  that such products in fact will be
launched, or that if launched, such products will be successful.

         Based on the Company's  business  plan,  the Company  believes that its
working  capital and its  investments  will be sufficient to fund its operations
and capital requirements through 1999. Thereafter, the Company may need to raise
additional  capital in order to sustain  operations  unless the Company achieves
profitability   through  the  generation  of  revenues  beyond  those  currently
anticipated. The Company is currently exploring its ability to obtain additional
financing.  No  assurance  can be given  as to the  availability  of  additional
financing  or, if available,  the terms upon which it may be obtained.  Any such
additional  financing may result in dilution of an investor's  equity investment
in the Company. Failure to obtain additional financing on favorable terms, or at
all, could have a substantial  adverse effect on the Company's future ability to
conduct operations.

         The Company  currently owns 250,000 shares of Series A Preferred  Stock
of Wit Capital Group, an online  investment  banking and brokerage  firm.  These
shares will convert into 250,000 shares of Wit Capital Common Stock in the event
of an initial public offering ("IPO") of Wit Capital. The Company's stake in Wit
Capital was acquired in 1997,  and is recorded on the  Company's  March 31, 1999
balance  sheet  at  $375,000.  On  March  18,  1999,  Wit  Capital  filed an S-1
registration statement for an IPO and announced that it expected to complete its
IPO, for which Bear, Stearns & Co. Inc. is acting as lead underwriter,  prior to
June 30,  1999.  On March 29,  1999,  Wit Capital  and the  Goldman  Sachs Group
announced that Goldman Sachs had agreed to acquire an approximately 22% stake in
Wit Capital.  In the event that Wit Capital  completes its IPO, the Company will
be subject to a 180-day  lock-up  preventing  any sale of the Wit Capital stock.
The Company  could record a  significant  gain with respect to this  investment,
although there can be no assurance that the Company  ultimately will realize any
value with respect to its shares of Wit Capital.

         Year 2000

         The  Company  has  evaluated  the  potential  impact  of the  situation
commonly referred to as the "Year 2000 Issue".  The Year 2000 Issue concerns the
inability of information systems,  whether due to computer hardware or software,
to properly  recognize and process date  sensitive  information  relating to the
year 2000 and beyond.  Many of the world's  computer  systems  currently  record
years in a two-digit  format.  Such  computer  systems may be unable to properly
interpret dates beyond the year 1999,  which could lead to business  disruptions
in the U.S and internationally. The potential costs and uncertainties associated
with the Year 2000 Issue will depend on a number of factors, including software,
hardware  and the nature of the industry in which a company  operates.  The Year
2000 Issue  could have a material  adverse  effect on the  Company's  results of
operations and ability to conduct business.


         To attempt to ensure that the  Company's  computer  systems  (including
computer hardware and computer software) are "Year 2000 Ready" (that is, are not
disrupted by the Year 2000 Issue),  the Company developed a plan to assess,  and
remediate  where  necessary,  any Year 2000 Issue with respect to the  Company's
computer  systems,  and appointed certain employees to administer such plan. The
plan contains four phases: first, identifying all computer hardware and software
being  used by the  Company;  second,  determining  whether  such  hardware  and
software is Year 2000 Ready; third, remediating any Year 2000 Issue with respect
to any particular piece of hardware or software; and fourth,  performing a final
audit and test.  The  Company  has  completed  the  first  two  phases,  and has
completed the third phase with respect to hardware issues.  The Company has made
significant  progress toward completing the third phase with respect to software
issues,  and currently expects to complete the third phase before June 1999. The
Company  intends to commence the fourth phase upon the  completion  of the first
three phases,  and currently expects to complete the fourth phase before October
1999.

         As of  March  31,  1999,  the  Company  has  incurred  direct  costs of
approximately $15,000 relating to the development and implementation of its Year
2000 Plan.  The Company  currently  believes that total direct costs  associated
with making the Company's  systems Year 2000 Ready should not exceed $30,000 and
that such  costs,  together  with any lost  revenue  associated  with making the
Company's systems Year 2000 Ready,  should not have a material adverse effect on
the Company's  operating  results or financial  condition.  The Company does not
believe that the  diversion of employee  resources  required to address the Year
2000 Issue will have a material  effect on the  Company's  operating  results or
financial  condition.  The Company does not have in place a contingency  plan of
action in the event that it is not able to make its  computer  systems Year 2000
Ready,  but will consider on an ongoing basis whether a contingency  plan should
be developed.

         The dates on which the Company  believes it will complete its Year 2000
readiness phases,  and the costs associated with such efforts,  are based on the
Company's current best estimates.  However, there can be no guarantee that these
estimates  will be achieved,  or that there will not be a delay in, or increased
costs associated with,  making the Company's  systems Year 2000 Ready.  Specific
factors that might cause  differences  between the estimates and actual  results
include,  but are not limited to, the availability and cost of personnel trained
in these areas, the ability to locate and correct all relevant computer code and
hardware devices (such as microcontrollers), timely responses to and corrections
by third parties and suppliers,  the ability to implement interfaces between the
new systems and the systems not being replaced, and similar  uncertainties.  Due
to the general uncertainty inherent in the Year 2000 problem,  resulting in part
from the  uncertainty  of the Year  2000  readiness  of  third  parties  and the
interconnection of global  businesses,  the Company cannot ensure its ability to
timely  and  cost-effectively  resolve  problems  associated  with the Year 2000
Issue,  and a failure to do so could  materially  adversely affect the Company's
operations and business, and expose it to third party liability.



         The Company also faces risks and  uncertainties  to the extent that the
third party  suppliers  of  products,  services and systems on which the Company
relies or customers do not have business  systems or products that are Year 2000
Ready.  The Company has  initiated  communications  with all of its  significant
suppliers to determine  the extent to which the  Company's  systems and products
are vulnerable to those third parties'  failure to remediate  their own systems'
Year 2000  Issues.  The  Company has  received  assurances  from  certain of its
suppliers  stating that such suppliers'  systems are or will timely be Year 2000
Ready, but there is no guarantee that the systems or products of other companies
on which the Company relies will be timely, if at all, made Year 2000 Ready, and
such a failure by such other companies  could have a material  adverse effect on
the Company's systems and products.  No one customer has accounted for more than
10% of the  Company's  revenues  in the  past  year,  and  the  Company  has not
initiated  contact with its customers  concerning  the status of their Year 2000
readiness.  There is no guarantee  that the systems of the  Company's  customers
will be made  Year  2000  Ready,  and a  failure  by a number  of the  Company's
customers to become Year 2000 Ready could have a material  adverse effect on the
Company's  revenues and cash flows. The Company is in the process of identifying
what  actions may be needed to  mitigate  vulnerability  to problems  related to
enterprises  with which the Company  interacts,  but does not currently  have in
place a contingency  plan of action in the event that the failure by one or more
third  parties to make their  computer  systems Year 2000 Ready  causes  adverse
effects to be suffered by the Company.  The Company will  consider on an ongoing
basis the extent to which a contingency plan should be developed.







              INDIVIDUAL INVESTOR GROUP, INC. AND SUBSIDIARIES

                        PART II- OTHER INFORMATION


ITEM 2.  Changes in Securities

Sales of Unregistered Securities
                                                                                           

- ----------------- ----------------------- ---------- -------------------------------- ---------------- -----------------------------
                                                     Consideration received and       Exemption from   If option, warrant or
Date of sale      Title of security       Number     description of underwriting      registration     convertible security, terms
                                            Sold     or other discounts to market        claimed       of exercise or conversion
                                                     price afforded to purchasers
- ----------------- ----------------------- ---------- -------------------------------- ---------------- -----------------------------

1/99 - 3/99       Options to purchase      57,500    Exercise price would be           Section 4(2)    Vesting over a period of
                  common stock granted               received upon exercise                            four years from date of
                  to employees                                                                         grant, subject to certain
                                                                                                       conditions of continued
                                                                                                       service; exercisable for a
                                                                                                       period lasting ten years     
                                                                                                       from date of grant at       
                                                                                                       exercise prices ranging
                                                                                                       from $3.3125 to $8.1875
                                                                                                       per share
                                                                                                       
                                                                                                       
                                                                                                       
- ------------------------------------------------------------------------------------------------------------------------------------
                                                                                                       
 
   
                                                                                
                                                                                
ITEM 5.  Other Information

         In July 1997 certain former limited partners of WisdomTree  Associates,
L.P.  ("WTA"),  a domestic private  investment fund of which WisdomTree  Capital
Management,  Inc., a  wholly-owned  subsidiary  of the  Company,  is the general
partner,  initiated  an  action in the  Supreme  Court of the State of New York,
County of New York,  captioned  Richard  Tarlow and Sandra Tarlow v.  WisdomTree
Associates,  L.P.,  Bob Schmidt and  Jonathan  Steinberg,  Index No.  113819/97.
Defendants  moved to dismiss the action based on  plaintiffs'  failure to file a
complaint,  and the action was dismissed  without  prejudice in October 1997. In
October  1998,  plaintiffs  moved to vacate  the  default  judgment.  Defendants
opposed the motion. On April 20, 1999, the court denied  plaintiffs' motion with
respect to Messrs. Schmidt and Steinberg, but granted the motion with respect to
WTA, and plaintiffs  will be permitted to file and serve a complaint and proceed
with  the  action  solely  with  respect  to this  defendant.  In  their  motion
plaintiffs  alleged that defendants did not timely process  plaintiffs'  request
for redemption of their interest in WTA, which delay allegedly caused plaintiffs
to suffer  approximately  $470,000 in damages. WTA is currently awaiting service
of the complaint and intends to continue  conducting a vigorous defense.  Due to
the inherent  uncertainty of  litigation,  the Company is not able to reasonably
estimate the potential  losses, if any, that may be incurred in relation to this
litigation.


         In April 1999 a stockholder  of the Company  initiated an action in the
Court of Chancery of the State of Delaware, New Castle County, captioned Michele
S. Criden v. Jonathan L.  Steinberg,  Bruce L. Sokoloff,  Peter M. Ziemba and S.
Christopher  Meigher  III (C.A.  No.  17082).  The Company is named as a nominal
defendant in the action.  Plaintiff alleges that the four individual defendants,
who comprise the entire Board of Directors of the Company,  took improper action
(i) on  November  19,  1998,  in  determining  to amend  the  terms  of  options
previously  granted to Jonathan Steinberg to reduce their exercise prices (which
ranged  from  $4.9375 to $7.50) to $1.25 (11% higher than the last sale price on
the trading date immediately preceding the date of such amendment),  and (ii) on
December  23,  1998,  in  determining  to grant  replacement  options to each of
Messrs.  Sokoloff,  Ziemba and Meigher,  conditioned upon  cancellation of their
existing options,  which replacement  options had an exercise price of $2.00 per
share (the last sale price of the Common Stock on the trading  date  immediately
preceding the date of the new grant),  which was less than the exercise price of
options  previously granted to them (which exercise prices ranged from $4.375 to
$10.50).  Plaintiff claims that such actions  constituted  corporate waste and a
diversion of corporate assets for improper and unnecessary purposes and that the
directors breached their fiduciary duties,  including their duty of loyalty,  to
the Company and its  stockholders.  Plaintiff demands judgment (i) enjoining the
four directors from exercising any options at the reduced  exercise price,  (ii)
declaring a  constructive  trust of any proceeds  resulting  from the directors'
exercise of such options,  (iii) damages,  on behalf of the Company,  for losses
and  damages  suffered  and  to  be  suffered  in  connection  with  the  option
repricings,  including interest thereon,  and (iv) awarding plaintiffs the costs
of this action,  including  reasonable  attorney's  fees. The Board of Directors
believed  at the time,  and  continues  to believe,  that the  actions  taken on
November 19, 1998 and December 23, 1998, were proper.






ITEM 6.  Exhibits and Reports on Form 8-K

(a)       Exhibits


     Exhibit          Description                         Method of Filing
     No.
    3.1    Amended and Restated Certificate          Incorporated by reference  
           of Incorporation of Registrant,           to Exhibit 3.4 to the Form
           as amended, through June 18, 1997         10-Q for the quarter ended
                                                     September 30, 1998
                                                                 
    3.2    Bylaws of Registrant                      Incorporated by reference 
                                                     to Exhibit 3.2 to the 
                                                     Registrant's Registration  
                                                     Statement on Form S-18     
                                                     (File No. 33-43551-NY) 
                                                     (the "Form S-18")
                                                       
    4.1   Specimen Certificate for Common            Incorporated by reference  
          Stock of Registrant                        to Exhibit 4.1 to the Form
                                                     S-18




    10.1  Indemnification Agreement, dated           Filed herewith
          June 17, 1998, between Registrant 
          and S. Christopher Meigher III                                        



    27    Financial Data Schedule March 31,          Filed only with the  
          1999                                       electronic submission of   
                                                     Form 10-Q in accordance    
                                                     with the EDGAR requirement

    99    Certain Risk Factors                       Filed herewith        

                                                                      
(b) The  Company  did not file any reports on Form 8-K during the Quarter
    Ended March 31, 1999.







                            SIGNATURES


In accordance with the requirements of the Securities  Exchange Act of 1934, the
Registrant  caused  this  report to be signed on its  behalf by the  undersigned
thereunto duly authorized.



DATE: May 17, 1999

                              INDIVIDUAL INVESTOR GROUP, INC. (Registrant)





                              By:     /s/ Jonathan L. Steinberg       
                                     Jonathan L. Steinberg, Chief Executive 
                                     Officer and Director




                              By:     /s/ Henry G. Clark                 
                                     Henry G. Clark, Vice President Finance
                                    (Principal Financial and Accounting Officer)