Dated: May 13, 1999

         You should  carefully  consider the following  risks,  as well as those
described in our most recent Form 10-K,  Form 10-Q and Form 8-K filings,  before
making an investment decision.  The risks described below are not the only risks
we face. Additional risks may also impair our business operations. If any of the
following  risks  occur,  our  business,  results  of  operations  or  financial
condition could be materially  adversely affected.  If that happens, the trading
price of our common  stock could  decline,  and you may lose all or part of your
investment.  In the  risk  factors  below,  when we use the word  "web,"  we are
referring to the portion of the Internet commonly referred to as the "world wide
web."

We have a history of losses and we  anticipate  that our losses will continue in
the  future.  As of March  31,  1999,  we had an  accumulated  deficit  of $23.2
million.  In the past ten years,  the only calendar year we were  profitable was
1995. We expect to continue to incur net losses in 1999 and in subsequent fiscal
periods. We expect to continue to incur significant operating expenses and, as a
result,  will need to generate  significant  revenues to achieve  profitability,
which may not occur.  Even if we do achieve  profitability,  we may be unable to
sustain or increase profitability on a quarterly or annual basis in the future.

We will need to raise  additional  capital in the  future.  Based on our current
business  plan,  we believe  that our working  capital and  investments  will be
sufficient to fund our operations and capital  requirements through 1999. Due to
unforeseen  events and  circumstances  that may arise as  discussed in the other
risks identified in this Exhibit 99 and in the accompanying  report, our working
capital and  investments  in fact might not be sufficient to fund our operations
and capital  requirements through 1999. In any event, we believe we will need to
raise additional capital in order to sustain our operations after 1999 unless we
generate  revenues beyond the amounts we currently  anticipate.  Such additional
financing may not be available to us, or, if available,  the terms upon which it
may be  obtained  may be  unfavorable  to us and may  result in  dilution  of an
investor's equity  investment in us. Our failure to obtain additional  financing
on favorable  terms,  or at all, would have a substantial  adverse effect on our
future ability to conduct operations.

Our online services business has a limited operating  history.  We commenced our
online  services  operations  in May 1997.  Accordingly,  we have only a limited
operating  history upon which you can  evaluate  this  business  segment and its
prospects. An investor in our common stock must consider the risks, expenses and
difficulties frequently encountered by early stage businesses in new and rapidly
evolving markets, including web-based financial news and information companies.

The market value of our common stock may not  appreciate as much as the stock of
Internet  companies because we have two business  segments.  Our company has two
distinct  segments.  One is print  publications and the other is online services
operations. We believe these business activities are complementary and each will
benefit  the  other.  However,  the stock  prices of many  companies  whose only
business  Internet-related recently have gone up much more than the stock prices
of  companies   that  have   multiple   lines  of  business  that  are  not  all
Internet-related.  Because our company is not a pure  Internet  company - and in
fact the large majority of our total revenues are from our print  publications -
our common stock may not be valued by investors in the stock market as highly as
the common stock of pure Internet companies.

Our quarterly  financial  results are subject to significant  fluctuations.  Our
quarterly  operating  results  may  fluctuate  significantly  in the future as a
result of a variety of  factors,  many of which are  outside  our  control.  For
example,  in our print  publications  business,  our  revenues  tend to  reflect
seasonal  patterns,  with certain calendar  quarters tending to be stronger than
others. Similar seasonal patterns may develop in the online services business as
well.

         We believe that quarter-to-quarter comparisons of our operating results
may not be a good indication of our future performance,  nor would our operating
results for any particular quarter be indicative of future operating results. In
some future  quarters our  operating  results may be below the  expectations  of
public market analysts and investors.  If that happens,  the price of our common
stock may fall, perhaps dramatically.

We face intense  competition in both of our businesses.  An increasing number of
financial news and information  sources compete for consumers' and  advertisers'
attention and spending.  We expect this competition to continue and to increase.
We compete for advertisers,  readers,  staff and outside  contributors with many
types of companies. These competitors include:

- --   online  services or web sites focused on business,  finance and  investing,
     such as CBS  MarketWatch.com;  The Wall Street Journal Interactive Edition;
     TheStreet.com; The Motley Fool; Yahoo! Finance; Silicon Investor; Microsoft
     Investor; SmartMoney.com; Money.com and Multex.com;

- --   publishers and  distributors of traditional  print media,  such as The Wall
     Street Journal; Barron's; Investors Business Daily; Business Week; Fortune;
     Forbes; Money; Kiplinger's;  Smart Money; Worth; Registered Representative;
     Institutional Investor; Research and On Wall Street;

- --   publishers and  distributors  of radio and television  programs  focused on
     business, finance and investing, such as Bloomberg Business Radio and CNBC;

- --   web "portal" companies,  such as Yahoo!;  Excite; Lycos; Snap!; Go Network;
     and America Online; and

- --   online brokerage firms, many of which provide financial and investment news
     and information, such as Charles Schwab and E*TRADE.

         Our  ability  to  compete  depends  on  many  factors,   including  the
originality,  timeliness,  comprehensiveness  and trustworthiness of our content
and that of our competitors,  the ease of use of services developed either by us
or our competitors and the effectiveness of our sales and marketing efforts.

         Many of our existing competitors,  as well as a number of potential new
competitors,  have longer operating histories, greater name recognition,  larger
customer  bases and  significantly  greater  financial,  technical and marketing
resources  than we do. This may allow them to devote  greater  resources than we
can to the  development  and  promotion of their  services and  products.  These
competitors  may  also  engage  in  more  extensive  research  and  development,
undertake more far-reaching  marketing campaigns,  adopt more aggressive pricing
policies to attract  advertisers and make more attractive offers to existing and
potential employees,  outside contributors,  strategic partners and advertisers.
Our  competitors  may develop  content that is equal or superior to ours or that
achieves  greater  market  acceptance  than ours.  It is also  possible that new
competitors may emerge and rapidly acquire  significant market share. We may not
be able to  compete  successfully  for  advertisers,  readers,  staff or outside
contributors.  Increased  competition could result in price reductions,  reduced
margins or loss of our market  share.  Any of these could  materially  adversely
affect our business, results of operations and financial condition.

Because our editorial is focused on the  financial  markets,  a prolonged  "bear
market" may cause our  businesses to suffer.  Our editorial is highly focused on
the  financial  markets.  If the markets  suffer a  prolonged  downturn or "bear
market," it is possible  that our  businesses  might suffer  materially  for two
reasons.  First,  during a bear  market,  people may become less  interested  in
buying and selling  securities,  and thus less  interested  in our  research and
analysis of  securities.  Less people might be interested in  subscribing to our
print  publications,  and less people  might be  interested  in using our online
services.  Second, advertisers - particularly the financial services advertisers
that are our most  important  source of  advertising  revenue - might  decide to
reduce their advertising  budgets.  Either of these developments could cause our
operations to suffer materially.

Because our  editorial is focused on research  and analysis of specific  stocks,
our businesses  could suffer if our  recommendations  are poor. Our editorial is
focused on research and analysis of specific stocks.  We frequently state that a
particular  company's  stock is undervalued or overvalued at the current prices.
We believe that our research and analysis is of a high quality, and we are proud
to take a stand and be held accountable for our opinions. We believe our readers
appreciate  this  editorial  courage,  and find it to be of  greater  value than
stories on such topics as "the best  cities in which to live" and the like.  But
because we give these specific  opinions,  the wisdom of our  conclusions can be
measured:  did the stocks we say were  undervalued  go up, and did the stocks we
say were  undervalued  go down.  If our opinions  turn out to be incorrect - and
some of our opinions  certainly  will be - people may become less  interested in
learning these opinions. They may be less interested in subscribing to our print
publications  and less interested in using our online  services.  If interest in
our opinions declines, our operations could suffer materially.

Our company may not be able to attract and retain  qualified  employees  for our
print publications  business.  Many of our competitors in the print publications
business are larger than we are, and have a number of print titles (we only have
two  magazines  and  one  newsletter).  There  is a  general  perception  in the
employment  market that larger  publishers  are more  prestigious  or offer more
varied career opportunities (for instance, the ability to move from one title to
another).  Although we believe our company offers an attractive work environment
and  employment  opportunity  in  our  print  publications  business,  we may be
perceived by many people as a less attractive  employer than a larger publisher.
If we are  unable  to  attract  and  retain  qualified  employees  for our print
publications business, that business could suffer materially.

Our company may not be able to attract and retain  qualified  employees  for our
online service business.  There is a general perception in the employment market
that pure Internet  companies  offer a more  attractive  work  environment for a
youthful  workforce.  This is based on the belief that the Internet is a new and
growing  industry  that offers a great  future.  In  addition,  employees in the
Internet  industry  seek  and  often  receive  significant   portions  of  their
compensation  through  stock  options.  The stock  prices of many pure  Internet
companies recently have increased dramatically.  Although we believe our company
offers an attractive work  environment and employment  opportunity in our online
services  business,  we may be  perceived  by many  people as a less  attractive
employer  than a pure Internet  company.  If we are unable to attract and retain
qualified employees for our online services business, that business could suffer
materially.

We depend on our editorial staff and outside  contributors.  Our success depends
substantially  upon the efforts of our editorial staff and outside  contributors
to produce original, timely,  comprehensive and trustworthy content. Our writers
are not bound by employment agreements. Competition for financial journalists is
intense,  and we may  not be able  to  retain  existing  or  attract  additional
qualified writers in the future. If we lose the services of a significant number
of our  editorial  staff and  outside  contributors  or are  unable  to  attract
additional  writers with appropriate  qualifications,  our business,  results of
operations and financial condition could be materially adversely affected.

We depend on key  management  personnel.  Our future  success  depends  upon the
continued  service of key management  personnel.  The loss of one or more of our
key management personnel could materially adversely affect our business, results
of operations  and financial  condition.  Moreover,  the costs that may arise in
connection with executive  departures and  replacements  can be significant,  as
they were during 1998.

We depend on certain  advertisers  and on  independent  advertising  agents,  to
generate revenue. In 1998, and continuing through the first quarter of 1999, the
majority  of our print  publications  advertising  revenue  came from  financial
services  companies,  followed by consumer  advertisers and others.  We were not
dependent upon any particular advertiser for our print publications revenues. In
1998, and continuing through the first quarter of 1999, approximately two-thirds
of the  online  services  advertising  revenue  came  from six  brokerage  firms
offering  online  trading.  We expect that the majority of advertising  revenues
derived  from our online  services  operations  will come from online  brokerage
firms.  In the event that online  brokerage  firms choose to scale back on their
advertising (on the Internet in general or on our web sites in particular),  our
online services business, results of operations and financial condition could be
materially adversely affected.

         If we do not continue to increase our revenue from  financial  services
advertisers or attract advertisers from non-financial industries,  our business,
results of operations  and  financial  condition  could be materially  adversely
affected.  With respect to our online services in particular,  advertising rates
are frequently  measured on a "cost per thousand"  clicks,  or "CPM," basis. CPM
rates  have  fluctuated  in the past and we  expect  CPM  rates to  continue  to
fluctuate. CPM rates may experience industry-wide declines in the future, as the
supply of desirable online advertising space may be increasing at a rate greater
than the  demand  for that  space by  advertisers.  We  believe  that we  charge
advertising rates that are among the highest of financial web sites. However, we
cannot guarantee that we will be able to command premium rates in the future.

     In selling print  advertising,  we depend both on our internal  advertising
sales department and on outside sales  representatives  to maintain and increase
our advertising sales. In selling online  advertising,  we depend primarily upon
our outside sales agent. The success of our advertising sales efforts is subject
to a number of risks,  including the competition we face from other companies in
hiring   and   retaining   sales   personnel   and   effective   outside   sales
representatives,  and the length of time it takes new sales  personnel to become
productive. Our business, results of operations and financial condition could be
materially  adversely  affected if we do not maintain an  effective  advertising
sales department.

Additional  risks  associated  with online  advertising.  No standards have been
widely accepted to measure the effectiveness of web advertising. If standards do
not develop,  existing  advertisers may not continue or increase their levels of
web advertising. If standards develop and we are unable to meet those standards,
advertisers may not continue advertising on our site.  Furthermore,  advertisers
that have traditionally  relied upon other advertising media may be reluctant to
advertise on the web. If advertisers perceive the Internet or our web site to be
a limited or an ineffective  advertising medium, they may be reluctant to devote
a portion of their advertising budget to Internet  advertising or to advertising
on our web site.  Our business,  results of operations  and financial  condition
could  be  materially  adversely  affected  if the  market  for web  advertising
declines or develops more slowly than expected.

         Different pricing models are used to sell advertising on the web. It is
difficult to predict which, if any, will emerge as the industry  standard.  This
uncertainty  makes it  difficult  to project  our future  advertising  rates and
revenues.  We cannot  assure you that we will be  successful  under  alternative
pricing models that may emerge. Moreover,  "filter" software programs that limit
or  prevent  advertising  from being  delivered  to a web  user's  computer  are
available.  Widespread  adoption of this  software  could  materially  adversely
affect the  commercial  viability  of web  advertising,  which could  materially
adversely affect our advertising revenues.

Risks associated with our list rental revenue.  The ability to earn revenue from
list rental  depends in large degree upon three  factors:  first,  the number of
subscribers  on  this  list;  second,  the  demographic  characteristics  of the
subscribers on the list (such as age, income and wealth);  and third, the degree
to which previous  rentals of the list have produced  favorable  results for the
renter. This last factor is affected by the manner in which the subscribers have
been added. For example, new subscribers from direct-to-publisher  sources (such
as direct mail and insert cards in the  magazine)  typically  are more  valuable
than  subscribers  obtained  from  subscription  agencies  by means  of  reduced
introductory  rates or use airline frequent flyer miles. Our list rental revenue
has declined in the recent past,  and we cannot assure  you that our list rental
revenue will not decline in the future.

         We use an independent  party,  Rickard List  Marketing,  to promote the
rental of our subscriber  lists. The revenue we earn from list rentals thus also
depends in part upon the efforts our agent makes.

We depend on independent  parties to publish our print  publications.  We depend
upon an independent  party,  Quebecor,  to print our print  publications  and to
deliver the printed  copies to the United  States Post Office for mailing to our
subscribers. If our printer's business is disrupted for any reason, such as fire
or  other  natural  disaster,  labor  strife,  supply  shortages,  or  machinery
problems,  we  might  not be able to  distribute  our  publications  in a timely
manner.  Since magazines typically are printed only shortly before the time they
are to be mailed to subscribers, any disruption at our printer could prevent our
magazines from being  distributed in a timely manner. If we don't distribute our
magazines on time,  our  subscribers  may become  dissatisfied  and cancel their
subscriptions.  If a disruption at our printer  delays our ability to distribute
Individual Investor magazine to newsstands,  we may lose newsstand sales. In the
event of a disruption,  our  insurance  may not cover all of our losses.  Any of
these developments may cause our operating results to suffer materially.

We depend on independent  parties to distribute  Individual Investor magazine to
newsstands.  We depend  upon an  independent  parties  (the  largest of which is
International Circulation Distributors,  a subsidiary of The Hearst Corporation)
to distribute Individual Investor magazine to newsstands. If the business of our
distributors  is  disrupted  for any  reason,  such as labor  strife or  natural
disaster,  we might not be able to distribute  Individual  Investor  magazine to
newsstands  in a  timely  manner.  Since  our  distributors  typically  pick  up
Individual Investor magazine for newsstand  distribution only shortly before the
time the magazine is to be delivered,  any disruption at our distributors  could
prevent the magazine from being distributed to newsstands in a timely manner. If
a  disruption  at our  distributors  delays our  ability  to deliver  Individual
Investor  magazine to  newsstands,  we may lose  newsstand  sales.  Any of these
developments may cause our operating results to suffer materially.

We depend on  independent  parties to obtain the majority of the  subscribers to
Individual  Investor magazine.  We depend upon independent parties to obtain the
majority of the  subscribers  to Individual  Investor  magazine.  These agencies
include  American  Family  Publishers,  Publishers  Clearing  House  and  NewSub
services. These agencies obtain subscribers primarily through use of direct mail
campaigns.  If the positive  response to the  promotion of  Individual  Investor
magazine by these agencies is not great enough,  or if the agencies believe that
we may fail to fulfill a  subscription,  they may stop  promoting  our magazine.
This  could  cause  our  subscriber  base  to  shrink,  which  would  lower  our
subscription  revenue and reduce our advertising  rate base, which would lead to
lower  advertising  revenue.  Also,  many  publications  compete for services of
subscription agencies, and one or more of these subscription agencies may choose
not to continue to market Individual  Investor in order to better serve a one of
our competitors.  Any of those developments could cause our operating results to
suffer materially.

We may incorrectly forecast our success in obtaining and renewing subscriptions.
We  attempt  to  accurately  forecast  the  number of  subscribers  to our print
publications.  We run the risk that our forecasts will be incorrect,  either too
high or too low. Our forecast could be too high if the number of new subscribers
that we obtain is less than the amount we projected.  Our forecast also could be
too  high if we get  less  renewal  orders  from  existing  subscribers.  If our
subscriber  base is less than our  projections,  we will earn less  subscription
revenue and our advertising  rate base will be lower,  which would lead to lower
advertising   revenue.   This  could  cause  our  operating  results  to  suffer
materially.

         Our forecast  could be too low if we obtain more new  subscribers  than
projected,  or if we receive more renewal  orders than  projected  from existing
subscribers.  If our subscriber base is higher than we projected,  we would earn
more  subscription  revenue  than  projected,  but  have  higher  than  expected
production  and  distribution  costs.  We  might  not be  able to  increase  our
advertising  rate base  immediately.  This could lead to our  operating  results
being worse than projected.

We depend on independent  parties to manage our subscriber files. We depend upon
an  independent  party to manage  our  subscriber  files.  This  party  receives
subscription orders and payments for our print  publications,  sends renewal and
invoice notices to subscribers and generates subscribers' labels and circulation
reports for us. If the business of this party is disrupted, we may become unable
to process subscription  requests,  or send out renewal notices or invoices,  or
deliver our print publications.  If this were to happen, our insurance might not
cover all of our losses.  Any of those  developments  could cause our  operating
results to suffer materially.

We need to manage our growth.  Although our print publications  business has not
experienced  rapid  growth  in the  recent  past,  our  online  services,  which
commenced in May 1997, have experienced  rapid growth.  This growth has placed a
strain on our managerial,  operational and financial  resources.  We expect this
strain to increase with anticipated future growth in both print publications and
online services. To manage our growth, we must continue to implement and improve
our  managerial  controls  and  procedures  and our  operational  and  financial
systems.  In addition,  our future success will depend on our ability to expand,
train and manage our workforce,  in particular our editorial,  advertising sales
and business  development staff. We cannot assure you that we have made adequate
allowances  for the costs and risks  associated  with this  expansion,  that our
systems,  procedures or controls will be adequate to support our operations,  or
that our management will be able to successfully  offer and expand our services.
If we are unable to manage  our growth  effectively,  our  business,  results of
operations and financial condition could be materially adversely affected.

     We need to  establish  and maintain  relationships  with other web sites to
promote  the growth of our online  services  business.  For us to  maintain  and
increase the traffic to our web sites,  it is also important for us to establish
and maintain  content  distribution  relationships  with  high-traffic web sites
operated by other companies. There is intense competition for relationships with
these  sites.  Although we have not paid any  material  sum with  respect to our
relationships to date, it is possible that, in the future,  we might be required
to pay fees in order to  establish or maintain  relationships  with these sites.
(It is also possible,  however, that we may be able to charge fees in connection
with these  relationships  in the  future.)  Additionally,  many of these  sites
compete with our web sites as providers of financial information,and these sites
may become less willing to establish or maintain strategic relationships with us
in the future. We may be unable to enter into  relationships with these sites on
commercially   reasonable   terms  or  at  all.  Even  if  we  enter  into  such
relationships,  they may not attract  significant  numbers of viewers to our web
sites.

Increased  traffic to our web sites may strain our systems and impair our online
services  business.  On  occasion,  we have  experienced  significant  spikes in
traffic on our web site. In addition, the number of our readers has continued to
increase  over time and we are  seeking to  increase  our reader  base  further.
Accordingly,  our web site must  accommodate a high volume of traffic,  often at
unexpected  times.  Our  web  site  has  in the  past,  and  may in the  future,
experience  slower  response times than usual or other problems for a variety of
reasons.  These  occurrences could cause our readers to perceive our web site as
not  functioning  properly  and,  therefore,  cause them to use other methods to
obtain their  financial  news and  information.  In such a case,  our  business,
results of operations  and  financial  condition  could be materially  adversely
affected.

We face a risk of system failure for our online services  business.  Our ability
to  provide  timely  information  and  continuous  news  updates  depends on the
efficient  and  uninterrupted  operation  of  our  computer  and  communications
hardware  and software  systems.  Similarly,  our ability to track,  measure and
report the delivery of  advertisements  on our site depends on the efficient and
uninterrupted operation of a third-party system maintained by DoubleClick. These
systems and  operations  are  vulnerable  to damage or  interruption  from human
error,  natural  disasters,  telecommunication  failures,  break-ins,  sabotage,
computer  viruses,  intentional acts of vandalism and similar events.  We do not
have  a  formal  disaster  recovery  plan  for  the  event  of  such  damage  or
interruption. Any system failure that causes an interruption in our service or a
decrease  in  responsiveness  of our web site could  result in reduced  traffic,
reduced  revenue and harm to our  reputation,  brand and our relations  with our
advertisers.  Our insurance  policies may not  adequately  compensate us for any
losses that we may incur because of any failures in our system or  interruptions
in our delivery of content.  Our business,  results of operations  and financial
condition could be materially adversely affected by any event, damage or failure
that interrupts or delays our operations.

We may not successfully  develop new and enhanced  services and features for our
online  services to the  satisfaction  of our customers.  We intend to introduce
additional  and  enhanced  services in order to retain the current  users of our
online  services and to attract new users. If we introduce a service that is not
favorably  received,  our current  users may choose a  competitive  service over
ours. We may also  experience  difficulties  that could delay or prevent us from
introducing new services.  Furthermore,  the new services we may introduce could
contain errors that are discovered  after the services are  introduced.  If that
happens, we may need to significantly modify the design or implementation of the
services on our web sites to correct  these  errors.  Our  business,  results of
operations and financial condition could be materially  adversely affected if we
experience difficulties in introducing new services or if these new services are
not accepted by our users.

We depend on the continued growth in use and efficient operation of the web. The
web-based information market is new and rapidly evolving.  Our business would be
materially  adversely  affected if web usage does not  continue to grow or grows
slowly. Web usage may be inhibited for a number of reasons, such as:

      --    inadequate network infrastructure;

      --    security concerns;

      --    inconsistent quality of service; and

      --    unavailability of cost-effective, high-speed access to the Internet.

         The users of our online services depend on Internet service  providers,
online  service  providers  and other web site  operators  for access to our web
site. Many of these services have experienced significant service outages in the
past and could experience service outages,  delays and other difficulties due to
system  failures  unrelated to our systems.  These  occurrences  could cause our
readers  to  perceive  the web in general  or our web site in  particular  as an
unreliable medium and, therefore,  cause them to use other media to obtain their
financial news and information.  We also depend on certain information providers
to  deliver  information  and data feeds to us on a timely  basis.  Our web site
could  experience  disruptions or interruptions in service due to the failure or
delay in the  transmission  or receipt of this  information,  which could have a
material  adverse  effect on our business,  results of operations  and financial
condition.

Government  regulation  and legal  uncertainties  relating  to the web.  Certain
existing laws or regulations specifically regulate communications or commerce on
the web. Further, laws and regulations that address issues such as user privacy,
pricing, online content regulation, taxation and the characteristics and quality
of online products and services are under consideration by federal, state, local
and foreign governments and agencies. Several telecommunications  companies have
petitioned the Federal  Communications  Commission to regulate  Internet service
providers and online services providers in a manner similar to the regulation of
long distance  telephone  carriers and to impose access fees on such  companies.
That regulation,  if imposed,  could increase the cost of transmitting data over
the web.  Moreover,  it may take years to determine the extent to which existing
laws   relating  to  issues  such  as   intellectual   property   ownership  and
infringement,  libel,  obscenity and personal privacy are applicable to the web.
The Federal Trade Commission and government agencies in certain states have been
investigating  certain  Internet  companies  regarding  their  use  of  personal
information. We could incur additional expenses if any new regulations regarding
the use of personal  information  are  introduced or if these  agencies chose to
investigate our privacy practices.  Any new laws or regulations  relating to the
web, or certain  application or  interpretation of existing laws, could decrease
the  growth  in the use of the  web,  decrease  the  demand  for our web site or
otherwise materially adversely affect our business.

Web  security  concerns  could  hinder  internet  commerce.  Concern  about  the
transmission  of  confidential   information   over  the  Internet  has  been  a
significant  barrier to electronic commerce and communications over the web. Any
well-publicized  compromise  of security  could deter more people from using the
web or from using it to conduct  transactions  that involve the  transmission of
confidential information, such as signing up for a paid subscription,  executing
stock trades or purchasing  goods or services.  Because many of our  advertisers
seek to advertise on our web site to encourage people to use the web to purchase
goods or services,  our business,  results of operations and financial condition
could be materially  adversely affected if Internet users  significantly  reduce
their use of the web because of security concerns. We may also incur significant
costs to  protect  ourselves  against  the  threat of  security  breaches  or to
alleviate problems caused by such breaches.

Our  efforts to build  positive  brand  recognition  may not be  successful.  We
believe  that  maintaining  and growing  awareness  about our brands  (including
Individual  Investor,  Individual Investor Online,  Ticker and the INDI SmallCap
500) is an  important  aspect of our efforts to continue to attract  subscribers
and readers.  The importance of positive brand  recognition will increase in the
future because of the growing number of providers of financial  information.  We
cannot assure you that our efforts to build positive brand  recognition  will be
successful.

         In order to build positive brand recognition, it is very important that
we  maintain  our  reputation  as a  trustworthy  source  of  investment  ideas,
research,  analysis and news.  The occurrence of certain  events,  including our
misreporting a news story or the  non-disclosure of a financial  interest by one
or more of our  employees  in a  security  that we write  about,  could harm our
reputation  for  trustworthiness.  These events  could  result in a  significant
reduction in the number of our readers,  which could materially adversely affect
our business, results of operations and financial condition.

Control of the Company by Principal Stockholders.  At the present time, Jonathan
Steinberg, Wise Partners, L.P. (a partnership controlled by Jonathan Steinberg),
Saul  Steinberg  (who is  Jonathan's  father) and  Reliance  Financial  Services
Corporation  (a  substantial  portion of the common stock of Reliance  Financial
Services  Corporation's parent,  Reliance Group Holdings,  Inc., is beneficially
owned by Saul  Steinberg,  members  of his  family and  affiliated  trust),  own
approximately 44.4% of the outstanding shares of common stock of our Company. As
a result of their ownership of common stock,  they will be able to significantly
influence  all matters  requiring  approval by our  stockholders,  including the
election  of our  directors.  Because  it would be very  difficult  for  another
company to acquire our company  without the  approval of the  Steinbergs,  other
companies might not view our company as an attractive  takeover  candidate.  Our
stockholders  therefore  may have less of a chance to benefit  from any possible
takeover of our company,  than they would if the Steinbergs did not have as much
influence.

We rely on our intellectual  property. To protect our rights to our intellectual
property,  we rely on a combination of trademark and copyright law, trade secret
protection,  confidentiality  agreements and other contractual arrangements with
our  employees,   affiliates,   clients,  strategic  partners  and  others.  The
protective  steps we have taken may be inadequate to deter  misappropriation  of
our proprietary information. We may be unable to detect the unauthorized use of,
or take appropriate steps to enforce, our intellectual  property rights. We have
registered  certain of our  trademarks  in the United States and we have pending
U.S. applications for other trademarks. Effective trademark, copyright and trade
secret  protection  may not be available  in every  country in which we offer or
intend to offer our services.

         We are somewhat  dependent  upon the use of certain  trademarks  in our
operation,  including the marks Individual Investor, Individual Investor Online,
Ticker and the INDI  SmallCap  500. We have a  perpetual  license for use of the
trademark Individual Investor. To perfect our interests in the mark, however, we
filed suit in 1997 against the licensor and a third party whom we believed to be
infringing  the mark.  The  litigation  was  resolved  favorably  to us, with an
agreement  by the third party not to further  infringe  the mark.  We  commenced
negotiations  with the licensor to obtain  assignment  of the mark,  but did not
reach an agreement.  Although we will continuously  monitor and seek enforcement
against any  perceived  infringement  of the mark, we cannot assure you that our
efforts will be successful.

         Additionally, we are somewhat dependent upon the ability to protect our
proprietary content through the laws of copyright,  unfair competition and other
law.  We cannot  assure  you,  however,  that the laws  will give us  meaningful
protection.

We may be liable for information  published in our print  publications or on our
online services. We may be subject to claims for defamation, libel, copyright or
trademark infringement or based on other theories relating to the information we
publish in our print publications or through our online services.  We could also
be subject to claims based upon the content that is accessible from our web site
through links to other web sites.  Our insurance may not  adequately  protect us
against these claims.

Year 2000  risks.  We have  evaluated  the  potential  impact  of the  situation
commonly referred to as the "Year 2000 Issue".  The Year 2000 Issue concerns the
inability of information systems,  whether due to computer hardware or software,
to properly  recognize and process date  sensitive  information  relating to the
year 2000 and beyond. To attempt to ensure that our computer systems will not be
disrupted  by the Year 2000 Issue,  we  developed  a plan to assess,  and to fix
where necessary,  any Year 2000 Issue with respect to our computer  systems.  We
have made significant  progress toward determining  whether our computer systems
will be disrupted by the Year 2000 Issue and  currently  expect to complete this
determination  before June 1999.  We are also fixing any Year 2000 Issue we find
in our systems and currently  expect to complete our repair  efforts before June
1999. We intend to test our systems before October 1999.

         We currently  believe that  additional  direct  costs  associated  with
making our systems Year 2000 Ready should not exceed $30,000.  We do not believe
that the diversion of employee resources required to address the Year 2000 Issue
will have a material effect on our operating results or financial condition.  We
do not currently have in place a contingency plan of action in the event that we
are not able to make our computer  systems Year 2000 Ready, but will consider on
an ongoing basis whether such a contingency plan should be developed.

         The dates on which we believe we will complete our Year 2000 plan,  and
the costs associated with the efforts,  are based on our current best estimates.
However,  we cannot  guarantee that these  estimates  will be achieved,  or that
there will not be a delay in, or increased  costs  associated  with,  making our
systems Year 2000 Ready.  Specific factors that might cause differences  between
the estimates and actual results  include the following:  the  availability  and
cost of personnel  trained in these areas; the ability to locate and correct all
relevant computer code and hardware devices (such as  microcontrollers);  timely
responses to and  corrections by  third-parties  and  suppliers;  the ability to
implement interfaces between the new systems and the systems not being replaced;
and similar  uncertainties.  Due to the general uncertainty inherent in the Year
2000 problem,  resulting in part from the uncertainty of the Year 2000 readiness
of third  parties  and the  interconnection  of  global  businesses,  we  cannot
guarantee that will be able to resolve,  in a timely or cost-effective  fashion,
any problems  associated with the Year 2000 Issue.  If we fail to resolve,  in a
timely and cost-effective  fashion,  any problems  associated with the Year 2000
issue, our operations and business could be materially  adversely  affected.  If
that happens, we also could incur liabilities to third parties.

         We also face risks and uncertainties to the extent that the independent
suppliers  of  products,  services  and  systems  on  which  we rely do not have
business  systems  or  products  that  are  Year  2000  Ready.  We have  started
communicating  with all of our significant  suppliers and customers to determine
the extent to which our  systems  and  products  are  vulnerable  to those third
parties'  failure to fix their own  systems'  Year 2000  Issues.  The systems or
products of other  companies  on which we rely might not be made Year 2000 Ready
in time to prevent disruption.  If the systems of any of those third parties are
disrupted,  our operations and business could be materially  adversely affected.
We are in the process of  identifying  what  actions may be needed to reduce our
vulnerability to problems  related to the companies with which we interact,  but
we do not currently have in place a contingency plan of action in the event that
the failure by one or more third  parties to make their  computer  systems  Year
2000 Ready causes us to suffer material adverse effects.  We will consider on an
ongoing basis whether such a contingency plan should be developed.