EXHIBIT 10.1

                  THE REGISTERED HOLDER OF THIS WARRANT, BY ITS
                   ACCEPTANCE HEREOF, AGREES THAT IT WILL NOT
                      SELL, TRANSFER OR ASSIGN THIS WARRANT
                           EXCEPT AS HEREIN PROVIDED.

              VOID AFTER 5:00 P.M. EASTERN TIME, DECEMBER 15, 2003

                                     WARRANT

                               For the Purchase of

                          _____ Shares of Common Stock

                                       of

                         INDIVIDUAL INVESTOR GROUP, INC.


1.       Warrant.

         THIS  CERTIFIES  THAT,  in  consideration  of $10.00 and other good and
valuable     consideration,     duly     paid    by    or    on     behalf    of
_____________________("Holder"),   as  registered  owner  of  this  Warrant,  to
Individual Investor Group, Inc.  ("Company"),  Holder is entitled,  at or before
5:00  p.m.,  Eastern  Time  December  15,  2003  ("Expiration  Date"),  but  not
thereafter,  to subscribe for, purchase and receive,  in whole or in part, up to
__________________  (_______)  shares of Common  Stock of the  Company  ("Common
Stock") in accordance  with Section 2.4 hereof.  If the Expiration Date is a day
on which banking  institutions are authorized by law to close, then this Warrant
may be exercised at or before 5:00 p.m.  Eastern Time on the next succeeding day
which is not such a day in accordance  with the terms herein.  During the period
ending on the  Expiration  Date,  the Company agrees not to take any action that
would  terminate  the  Warrant,  except as provided in Section 2.4 hereof.  This
Warrant  is  initially  exercisable  at  $2.15625  per  share  of  Common  Stock
purchased;  provided,  however,  that upon the  occurrence  of any of the events
specified in Section 6 hereof, the rights granted by this Warrant, including the
exercise price and the number of shares of Common Stock to be received upon such
exercise,  shall be adjusted as therein  specified.  The term  "Exercise  Price"
shall mean the initial exercise price or the adjusted exercise price,  depending
on the context, of a share of Common Stock. The term "Securities" shall mean the
shares of Common Stock issuable upon exercise of this Warrant.

2.       Exercise.

         2.1 Exercise Form. In order to exercise this Warrant, the exercise form
attached  hereto  must be duly  executed  and  completed  and  delivered  to the
Company,  together  with this Warrant and payment of the Exercise  Price for the
Securities being purchased.  If the subscription rights represented hereby shall
not be exercised at or before 5:00 p.m.,  Eastern Time, on the Expiration  Date,
this Warrant shall become and be void without  further force or effect,  and all
rights represented hereby shall cease and expire.

         2.2  Legend.  Each  certificate  for  Securities  purchased  under this
Warrant  shall  bear a legend  as  follows,  unless  such  Securities  have been
registered under the Securities Act of 1933, as amended ("Act"):


         "The  securities   represented  by  this   certificate  have  not  been
         registered  under the  Securities  Act of 1933,  as amended  ("Act") or
         applicable  state law. The securities may not be offered for sale, sold
         or otherwise  transferred except pursuant to an effective  registration
         statement under the Act, or pursuant to an exemption from  registration
         under the Act and applicable state law."

         2.3      Conversion Right.

                  2.3.1  Determination of Amount.  In lieu of the payment of the
Exercise Price in cash, the Holder shall have the right (but not the obligation)
to convert this  Warrant,  in whole or in part,  into Common Stock  ("Conversion
Right"),  as follows:  upon exercise of the Conversion  Right, the Company shall
deliver to the  Holder  (without  payment  by the Holder of any of the  Exercise
Price) that number of shares of Common Stock equal to the  quotient  obtained by
dividing (x) the "Value" (as defined  below) of the portion of the Warrant being
converted at the time the Conversion Right is exercised by (y) the Market Price.
The  "Value" of the  portion of the  Warrant  being  converted  shall  equal the
remainder  derived from  subtracting  (a) the Exercise  Price  multiplied by the
number of shares of Common  Stock being  converted  from (b) the Market Price of
the  Common  Stock  multiplied  by the  number of shares of Common  Stock  being
converted.  As used herein,  the term "Market Price" at any date shall be deemed
to be the last reported sale price of the Common Stock on such date, or, in case
no such  reported sale takes place on such day, the average of the last reported
sale prices for the immediately  preceding three trading days, in either case as
officially  reported by the  principal  securities  exchange on which the Common
Stock is listed or admitted to trading, or, if the Common Stock is not listed or
admitted to trading on any national  securities exchange or if any such exchange
on which the Common Stock is listed is not its  principal  trading  market,  the
last reported sale price as furnished by the National  Association of Securities
Dealers,  Inc.  ("NASD")  through the Nasdaq National Market or SmallCap Market,
or, if applicable,  the OTC Bulletin Board, or if the Common Stock is not listed
or admitted to trading on any of the foregoing markets, or similar organization,
as  determined  in good faith by  resolution  of the Board of  Directors  of the
Company, based on the best information available to it.

                  2.3.2 Exercise of Conversion  Right.  The Conversion Right may
be  exercised  by the  Holder on any  business  day on or after the  Warrant  is
exercisable  and not later than the  Expiration  Date by delivering  the Warrant
with a duly executed  exercise form attached hereto with the conversion  section
completed to the Company,  exercising  the  Conversion  Right and specifying the
total number of shares of Common Stock the Holder will purchase pursuant to such
conversion.

         2.4 Exercise  Schedule.  This Warrant may be exercised to the extent of
_______   shares  of  Common  Stock  on  or  after  December  16,  1999  ("First
Installment")  and to the extent of an additional  ______ shares of Common Stock
("Additional  Installment")  on or after January 16, 2000.  Notwithstanding  the
foregoing,  in the event the  Company  terminates  the  Financial  Advisory  and
Investment Banking Agreement  ("Agreement") dated December 16, 1998, between the
Company  and SERP on or before  January 15,  2000,  pursuant to Section 2 of the
Agreement,  the  Company  may,  in its sole  discretion,  cancel the  Additional
Installment on or before such date.

3.       Transfer.

         3.1 General Restrictions. The registered Holder of this Warrant, by its
acceptance  hereof,  agrees  that  it will  not  sell,  transfer  or  assign  or
hypothecate  this Warrant to anyone except upon compliance  with, or pursuant to
exemptions  from,  applicable  securities  laws.  In order to make any permitted
assignment,  the Holder must deliver to the Company the assignment form attached
hereto duly  executed and  completed,  together with this Warrant and payment of
all transfer taxes, if any, payable in connection therewith. Upon receipt of the
foregoing and  satisfaction  of the  requirements  set forth in Section 3.2, the
Company shall immediately  transfer this Warrant on the books of the Company and
shall  execute  and  deliver a new  Warrant  or  Warrants  of like  tenor to the
appropriate assignee(s) expressly evidencing the right to purchase the aggregate
number of shares of Common Stock  purchasable  hereunder or such portion of such
number as shall be contemplated by any such assignment.

         3.2  Restrictions  Imposed by the Securities  Act. This Warrant and the
Securities underlying this Warrant shall not be transferred unless and until (i)
the  Company  has  received  the  opinion  of counsel  for the Holder  that such
securities may be sold pursuant to an exemption from registration under the Act,
and  applicable  state law,  the  availability  of which is  established  to the
reasonable  satisfaction  of  the  Company,  or  (ii) a  registration  statement
relating to such Securities has been filed by the Company and declared effective
by the Securities and Exchange  Commission and compliance with applicable  state
law.

4.       New Warrants to be Issued.

         4.1  Partial  Exercise  or  Transfer.  Subject to the  restrictions  in
Section 3 hereof, this Warrant may be exercised or assigned in whole or in part.
In the event of the exercise or assignment  hereof in part only,  upon surrender
of this Warrant for  cancellation,  together with the duly executed  exercise or
assignment  form and  funds (or  conversion  equivalent)  sufficient  to pay any
Exercise  Price  and/or  transfer  tax,  the  Company  shall,   subject  to  the
restrictions  in Section 3 hereof,  cause to be delivered to the Holder  without
charge a new  Warrant  of like  tenor to this  Warrant in the name of the Holder
evidencing the right of the Holder to purchase the aggregate number of shares of
Common Stock and Warrants purchasable hereunder as to which this Warrant has not
been exercised or assigned.

         4.2  Lost  Certificate.   Upon  receipt  by  the  Company  of  evidence
satisfactory to it of the loss, theft, destruction or mutilation of this Warrant
and of reasonably  satisfactory  indemnification,  the Company shall execute and
deliver a new Warrant of like tenor and date. Any such new Warrant  executed and
delivered  as a result of such loss,  theft,  mutilation  or  destruction  shall
constitute a substitute contractual obligation on the part of the Company.

5.       Registration Rights.

         5.1      "Piggy-Back" Registration.

5.1.1  Grant of Right.  The Holders of this  Warrant  shall have the right on or
before  December  15,  2005 to  include  all or any part of the shares of Common
Stock  underlying  this Warrant (the  "Registrable  Securities")  as part of any
registration of securities filed by the Company (other than in connection with a
transaction contemplated by Rule 145(a) promulgated under the Act or pursuant to
Form S-8 or any equivalent  form);  provided,  however,  that if, in the written
opinion of the Company's managing underwriter or underwriters,  if any, for such
offering (the "Underwriter"),  the inclusion of the Registrable Securities, when
added  to the  securities  being  registered  by  the  Company  or  the  selling
stockholder(s), will exceed the maximum amount of the Company's securities which
can be marketed (i) at a price  reasonably  related to their then current market
value, or (ii) without  materially and adversely  affecting the entire offering,
the Company shall  nevertheless  register all or any portion of the  Registrable
Securities  required to be so registered but such  Registrable  Securities shall
not be sold by the Holders  until 90 days after the  registration  statement for
such offering has become effective; and provided further that, if any securities
are  registered  for sale on behalf of other  stockholders  in such offering and
such  stockholders  have not agreed to defer such sale until the  expiration  of
such 90 day period,  the number of securities to be sold by all  stockholders in
such public  offering  during such 90 day period shall be  apportioned  pro rata
among all such selling  stockholders,  including all holders of the  Registrable
Securities,  according to the total amount of securities of the Company proposed
to  be  sold  by  said  selling  stockholders,  including  all  holders  of  the
Registrable  Securities.  Notwithstanding the foregoing, if the shares of Common
Stock underlying this Warrant are freely saleable, without restriction, under an
exemption from the registration requirements of the Act at the time of filing of
the  registration  statement,  the Company shall have no  obligation  under this
Section 5 to register such shares under such registration statement.

                  5.1.2  Terms.  The  Company  shall bear all fees and  expenses
attendant to registering the Registrable  Securities,  including any filing fees
payable to the National Association of Securities Dealers, Inc., but the Holders
shall pay any and all  underwriting  commissions  and the  expenses of any legal
counsel selected by the Holders to represent them in connection with the sale of
the Registrable  Securities.  In the event of such a proposed registration,  the
Company shall  furnish the then Holders of  outstanding  Registrable  Securities
with not less than thirty days  written  notice  prior to the  proposed  date of
filing of such registration statement. Such notice to the Holders shall continue
to be given for each registration statement filed by the Company until such time
as all of the Registrable  Securities have been sold by the Holder.  The holders
of the Registrable  Securities shall exercise the  "piggy-back"  rights provided
for herein by giving  written  notice,  within twenty days of the receipt of the
Company's notice of its intention to file a registration statement.  The Company
shall cause any registration  statement filed pursuant to the above  "piggyback"
rights to remain effective until all Registrable Securities thereunder have been
sold, or are freely saleable,  without restriction,  under an exemption from the
registration requirements.

         5.2      General Terms

                  5.2.1    Indemnification.

                          (a) Subject to clauses (b)-(d) of this Section  5.2.1,
the  Company  shall  indemnify  the  Holder(s)  of  the  Registrable  Securities
to be sold pursuant to any  registration statement hereunder and any underwriter
or person deemed to be an underwriter under the Act and each person, if any, who
controls  such  Holders or underwriters  or  persons  deemed to  be underwriters
within the meaning of Section 15 of the Act or  Section 20(a) of the  Securities
Exchange  Act of  1934,  as amended ("Exchange Act"),  against all loss,  claim,
damage, expense or liability (including all reasonable attorneys' fees and other
expenses reasonably  incurred in  investigating,  preparing or defending against
any claim whatsoever)  to which any of  them may become  subject  under the Act,
the Exchange Act or otherwise,  arising from such registration  statement, other
than arising from the willful misconduct,  bad faith or gross negligence  of the
party seeking indemnification.  Subject  to  clauses  (b)-(d)  of  this  Section
5.2.1,  the  Holder(s) of the Registrable Securities to be sold pursuant to such
registration statement, and  their successors and assigns,  shal severally,  and
not jointly,  indemnify the Company,  against all loss, claim,  damage,  expense
or liability (including all reasonable   attorneys'   fees  and  other  expenses
reasonably incurred  in investigating,  preparing or defending against any claim
whatsoever) to which the Company may  become subject under the Act, the Exchange
Act or otherwise,  arising  from  information  furnished by or on behalf of such
Holders,  in writing,  for specifi  inclusion in  such  registration  statement.

                         (b)  If any action is  brought against a party  hereto,
("Indemnified  Party") in  respect of which indemnity may be  sought against the
other  party  ("Indemnifying Party"),  such  Indemnified  Party  shall  promptly
notify  Indemnifying  Party in  writing of  the  institution of  such action and
Indemnifying  Party shall  assume the  defense  of such  action,  including  the
employment  and  fees of  counsel  reasonably  satisfactory to  the  Indemnified
Party.  Such Indemnified Party  shall have  the right to employ its or their own
counsel in any such case,  but the fees and expenses of such counsel shall be at
the expense of such Indemnified Party unless (i)  the employment of such counsel
shall have  been  authorized  in  writing by  Indemnifying  Party  in connection
with the defense of  such action,  or (ii)  Indemnifying  Party  shall  not have
employed  counsel to defend such action,  or (iii) such Indemnified  Party shall
have been  advised by  counsel that  there may be  one or  more  legal  defenses
available  to it which  may result in a conflict between  the  Indemnified Party
and Indemnifying  Party  (in which case Indemnifying  Party shall  not have  the
right to direct the defense  of such action on behalf of the Indemnified Party),
in any of which events,  the reasonable fees and  expenses of not  more than one
additional  firm  of attorneys  designated  in writing  by the Indemnified Party
shall be borne by Indemnifying Party.  Notwithstanding  anything to the contrary
contained herein,  if Indemnified  Party shall assume the defense of such action
as provided above,  Indemnifying Party shall not be liable for any settlement of
any such action effected without its written consent.

                          (c)  If the  indemnification or reimbursement provided
for  hereunder  is  finally  judicially  determined  by  a  court  of  competent
jurisdiction  to be  unavailable to  an  Indemnified  Party  (other  than  as  a
consequence  of  a  final  judicial determination  of  willful  misconduct,  bad
faith or gross  negligence  of such Indemnified Party),  then Indemnifying Party
agrees,  in lieu of indemnifying such Indemnified  Party,  to contribute  to the
amount  paid  or  payable  by  such  Indemnified  Party (i)  in such  proportion
as is  appropriate  to  reflect the relative benefits received,  or sought to be
received,  by Indemnifying  Party on the one hand and by such  Indemnified Party
on the other or (ii) if (but only if) the allocation  provided  in clause (i) of
this  sentence is not  permitted  by applicable  law, in such  proportion  as is
appropriate to reflect not only the relative benefits referred to in such clause
(i) but also the relative fault of  Indemnifying  Party and of such  Indemnified
Party;  provided,   however,  that  in  no  event  shall  the  aggregate  amount
contributed by a Holder  exceed the cumulative profit,  if any,  earned  by such
Holder  as a  result  of each  sale  by  him  the  Warrants or as a  result each
exercise by him of the Warrants and the sale by him of the  underlying shares of
Common Stock.

                          (d)  The  rights   accorded  to  Indemnified   Parties
hereunder shall  be in addition to any  rights  that any  Indemnified  Party may
have at common  law,  by  separate agreement or otherwise.

                  5.2.2 Exercise of Warrants.  Nothing contained in this Warrant
shall be construed as requiring the Holder(s) to exercise  their  Warrants prior
to  or  after  the  initial  filing  of  any   registration   statement  or  the
effectiveness thereof.

                  5.2.3  Documents  Delivered  to Holders.  If, and only if, the
offering,  with  respect  to which the  registration  statement  referred  to in
Section 5.1.1 is being filed, is underwritten, the Company shall furnish to each
Holder  participating in any of the foregoing  offerings and to each underwriter
of any  such  offering,  a  signed  counterpart,  addressed  to such  Holder  or
Underwriter,  of (i) an opinion of counsel to the Company,  dated the  effective
date of such registration statement and an opinion dated the date of the closing
under the  underwriting  agreement  related  thereto,  and (ii) a "cold comfort"
letter dated the  effective  date of such  registration  statement  and a letter
dated the date of the closing  under the  underwriting  agreement  signed by the
independent  public  accountants  who  have  issued a  report  on the  Company's
financial  statements  included  in such  registration  statement,  in each case
covering  substantially  the same  matters  with  respect  to such  registration
statement  (and  the  prospectus  included  therein)  and,  in the  case of such
accountants'  letter,  with  respect  to events  subsequent  to the date of such
financial statements, as are customarily covered in opinions of issuer's counsel
and in accountants'  letters  delivered to  underwriters in underwritten  public
offerings of securities.  The Company shall also deliver promptly to each Holder
participating  in the  offering  requesting  the  correspondence  and  memoranda
described  below and to the managing  underwriter  copies of all  correspondence
between  the  Commission  and the  Company,  its  counsel  or  auditors  and all
memoranda  relating to discussions with the Commission or its staff with respect
to the registration  statement and permit each Holder and underwriter to do such
investigation,  upon  reasonable  advance  notice,  with respect to  information
contained in or omitted from the  registration  statement as it deems reasonably
necessary to comply with  applicable  securities laws or rules of the NASD. Such
investigation  shall  include  access  to  books,  records  and  properties  and
opportunities  to discuss  the  business of the Company  with its  officers  and
independent auditors, all to such reasonable extent and at such reasonable times
and as often as any such Holder shall reasonably  request.  Notwithstanding  the
anything in the foregoing to the contrary,  the Company shall not be required to
deliver,  make  available for  inspection,  or answer any questions  concerning,
matters that are  protected  from  disclosure  by the  attorney-client  or other
judicially-recognized privilege.

                  5.2.4 Documents  Delivered by Holder.  The Company may furnish
each of the  Holders  participating  in any of the  foregoing  offerings  with a
questionnaire    requesting   information    customarily   sought   of   selling
securityholders,  and each Holder shall  promptly  furnish  such  questionnaire,
accurately completed and executed, to the Company.

6.       Adjustments

         6.1  Adjustments  to  Exercise  Price  and  Number of  Securities.  The
Exercise Price and the number of shares of Common Stock  underlying this Warrant
shall be subject to adjustment from time to time as hereinafter set forth:

                  6.1.1 Stock  Dividends -  Recapitalization,  Reclassification,
Split-Ups.  If, after the date hereof,  and subject to the provisions of Section
6.2 below,  the number of  outstanding  shares of Common Stock is increased by a
stock  dividend on the Common  Stock  payable in shares of Common  Stock or by a
split-up,  recapitalization  or  reclassification  of shares of Common  Stock or
other similar event,  then, on the effective date thereof,  the number of shares
of Common  Stock  issuable on exercise of this  Warrant  shall be  increased  in
proportion to such increase in outstanding shares.

                  6.1.2  Aggregation  of Shares.  If after the date hereof,  and
subject to the  provisions of Section 6.2, the number of  outstanding  shares of
Common Stock is decreased by a consolidation, combination or reclassification of
shares of Common Stock or other similar  event,  then,  upon the effective  date
thereof,  the number of shares of Common  Stock  issuable  on  exercise  of this
Warrant shall be decreased in proportion to such decrease in outstanding shares.

                  6.1.3  Adjustments in Exercise  Price.  Whenever the number of
shares  of  Common  Stock  purchasable  upon the  exercise  of this  Warrant  is
adjusted,  as provided in this Section 6.1, the Exercise Price shall be adjusted
(to the nearest cent) by multiplying  such Exercise Price  immediately  prior to
such  adjustment by a fraction (x) the numerator of which shall be the number of
shares of Common Stock purchasable upon the exercise of this Warrant immediately
prior to such  adjustment,  and (y) the denominator of which shall be the number
of shares of Common Stock so purchasable immediately thereafter.


                  6.1.4 Replacement of Securities upon  Reorganization,  etc. In
case of any  reclassification  or  reorganization  of the outstanding  shares of
Common Stock other than a change covered by Section 6.1.1 hereof or which solely
affects  the par value of such  shares of  Common  Stock,  or in the case of any
merger or consolidation of the Company with or into another  corporation  (other
than  a  consolidation  or  merger  in  which  the  Company  is  the  continuing
corporation and which does not result in any  reclassification or reorganization
of the  outstanding  shares  of  Common  Stock),  or in the  case of any sale or
conveyance to another corporation or entity of the property of the Company as an
entirety or substantially as an entirety in connection with which the Company is
dissolved, the Holder of this Warrant shall have the right thereafter (until the
expiration  of the  right of  exercise  of this  Warrant)  to  receive  upon the
exercise  hereof,  for the  same  aggregate  Exercise  Price  payable  hereunder
immediately prior to such event, the kind and amount of shares of stock or other
securities or property  (including cash) receivable upon such  reclassification,
reorganization,  merger or  consolidation,  or upon a dissolution  following any
such sale or other transfer, by a Holder of the number of shares of Common Stock
of the Company  obtainable  upon exercise of this Warrant  immediately  prior to
such event;  and if any  reclassification  also results in a change in shares of
Common Stock covered by Sections 6.1.1 or 6.1.2,  then such adjustment  shall be
made  pursuant to Sections  6.1.1,  6.1.2,  6.1.3 and this  Section  6.1.4.  The
provisions   of  this  Section  6.1.4  shall   similarly   apply  to  successive
reclassifications,  reorganizations,  mergers or consolidations,  sales or other
transfers.

                  6.1.5  Changes in Form of Warrant.  This form of Warrant  need
not be changed  because of any change  pursuant to this  Section,  and  Warrants
issued after such change may state the same  Exercise  Price and the same number
of shares of Common Stock and  Warrants as are stated in the Warrants  initially
issued pursuant to this Agreement.  The acceptance by any Holder of the issuance
of new Warrants  reflecting a required or permissive  change shall not be deemed
to waive any rights to a prior adjustment or the computation thereof.

         6.2  Elimination  of  Fractional  Interests.  The Company  shall not be
required to issue certificates  representing fractions of shares of Common Stock
upon the  exercise of this  Warrant,  nor shall it be required to issue scrip or
pay cash in lieu of any fractional interests, it being the intent of the parties
that all fractional interests shall be eliminated by rounding any fraction up to
the  nearest  whole  number  of  shares  of  Common  Stock or other  securities,
properties or rights.

7.  Reservation  and Listing.  The Company  shall at all times  reserve and keep
available out of its authorized  shares of Common Stock,  solely for the purpose
of issuance upon exercise of this Warrant, such number of shares of Common Stock
or other securities, properties or rights as shall be issuable upon the exercise
thereof.  The Company  covenants and agrees that,  upon exercise of the Warrants
and payment of the Exercise Price therefor, all shares of Common Stock and other
securities  issuable upon such exercise shall be duly and validly issued,  fully
paid and non-assessable and not subject to preemptive rights of any stockholder.
As long as the Warrants  shall be  outstanding,  the Company  shall use its best
efforts  to cause all  shares of Common  Stock  issuable  upon  exercise  of the
Warrants to be listed (subject to official notice of issuance) on all securities
exchanges (or, if applicable on Nasdaq) on which the Common Stock is then listed
and/or quoted.

8.       Certain Notice Requirements.

         8.1 Holder's Right to Receive Notice. Nothing herein shall be construed
as conferring upon the Holders the right to vote or consent or to receive notice
as a stockholder for the election of directors or any other matter, or as having
any rights whatsoever as a stockholder of the Company.  If, however, at any time
prior to the  expiration of the Warrants and their  exercise,  any of the events
described in Section 8.2 shall occur,  then, in one or more of said events,  the
Company  shall give written  notice of such event at least fifteen days prior to
the date fixed as a record  date or the date of closing the  transfer  books for
the determination of the stockholders  entitled to such dividend,  distribution,
conversion or exchange of securities or subscription rights, or entitled to vote
on such proposed dissolution, liquidation, winding up or sale. Such notice shall
specify  such record date or the date of the closing of the transfer  books,  as
the case may be.


         8.2 Events Requiring Notice.  The Company shall be required to give the
notice described in this Section 8 upon one or more of the following events: (i)
if the Company  shall take a record of the holders of its shares of Common Stock
for the purpose of entitling them to receive a dividend or distribution, or (ii)
the Company  shall offer to all the holders of its Common  Stock any  additional
shares  of  capital  stock of the  Company  or  securities  convertible  into or
exchangeable for shares of capital stock of the Company, or any option, right or
warrant to subscribe therefor,  or (iii) a merger or reorganization in which the
Company  is not the  surviving  party,  or (iv) a  dissolution,  liquidation  or
winding up of the Company  (other than in  connection  with a  consolidation  or
merger)  or a sale  of all or  substantially  all of its  property,  assets  and
business shall be proposed.

         8.3 Notice of Change in Exercise  Price.  The Company  shall,  promptly
after an event  requiring a change in the Exercise  Price  pursuant to Section 6
hereof,  send notice to the Holders of such event and change  ("Price  Notice").
The Price Notice shall  describe the event  causing the change and the method of
calculating  same and  shall be  certified  as being  true and  accurate  by the
Company's President and Chief Financial Officer.

         8.4 Transmittal of Notices. All notices,  requests,  consents and other
communications  under this  Warrant  shall be in writing  and shall be deemed to
have been duly made on the date of delivery if delivered  personally  or sent by
overnight courier,  with  acknowledgment of receipt by the party to which notice
is  given,  or on the fifth  day  after  mailing  if mailed to the party to whom
notice  is  to be  given,  by  registered  or  certified  mail,  return  receipt
requested,  postage  prepaid and properly  addressed  as follows:  (i) if to the
registered Holder of this Warrant, to the address of such Holder as shown on the
books of the Company,  or (ii) if to the  Company,  to its  principal  executive
office.

9.       Miscellaneous.

         9.1 Headings. The headings contained herein are for the sole purpose of
convenience  of reference,  and shall not in any way limit or affect the meaning
or interpretation of any of the terms or provisions of this Warrant.

         9.2 Entire Agreement.  This Warrant (together with the other agreements
and documents  being  delivered  pursuant to or in connection with this Warrant)
constitutes  the entire  agreement  of the parties  hereto  with  respect to the
subject matter hereof, and supersedes all prior agreements and understandings of
the parties, oral and written, with respect to the subject matter hereof.

         9.3 Binding  Effect.  This Warrant shall inure solely to the benefit of
and shall be  binding  upon,  the Holder and the  Company  and their  respective
successors, legal representatives and assigns, and no other person shall have or
be construed to have any legal or equitable  right,  remedy or claim under or in
respect of or by virtue of this Warrant or any provisions herein contained.


         9.4 Governing Law;  Submission to  Jurisdiction.  This Warrant shall be
governed by and construed  and enforced in accordance  with the law of the State
of New York,  without  giving  effect to conflict of laws.  The Company and each
Holder  hereby  agree that any action,  proceeding  or claim  against such party
arising out of, or relating in any way to this Warrant (a "Proceeding") shall be
brought and enforced in the courts of the State of New York,  County of New York
or the United States  District Court for the Southern  District of New York, and
irrevocably submits to such jurisdiction, which jurisdiction shall be exclusive.
Each party hereby  waives any objection to the  exclusive  jurisdiction  of such
courts over a  Proceeding,  whether based on grounds of venue,  or  inconvenient
forum or  otherwise.  Each party agrees that any process or summons to be served
upon a party in connection  with a Proceeding  may be served by  transmitting  a
copy thereof by registered or certified mail, return receipt requested,  postage
prepaid, addressed to the party at the address set forth in Section 8 hereof, as
well as in any other  manner  permitted  by law.  Such  mailing  shall be deemed
personal  service  and  shall  be  legal  and  binding  upon  the  party  in the
Proceeding.  Each party agrees that the  prevailing  party(ies)  in a Proceeding
shall be entitled to recover  from the other  party(ies)  all of its  reasonable
attorneys'  fees and expenses  relating to such  Proceeding  and/or  incurred in
connection with the preparation therefor.

         9.5  Waiver,  Etc.  The  failure of the Company or the Holder to at any
time  enforce  any of the  provisions  of this  Warrant  shall  not be deemed or
construed  to be a waiver of any such  provision,  nor to in any way  affect the
validity of this Warrant or any provision  hereof or the right of the Company or
any Holder to thereafter  enforce each and every  provision of this Warrant.  No
waiver of any breach, non-compliance or non-fulfillment of any of the provisions
of this  Warrant  shall be  effective  unless set forth in a written  instrument
executed  by the party or  parties  against  whom or which  enforcement  of such
waiver  is  sought;  and  no  waiver  of  any  such  breach,  non-compliance  or
non-fulfillment  shall be  construed  or  deemed  to be a waiver of any other or
subsequent breach, non-compliance or non-fulfillment.

         9.6 Amendments in Writing.  This Warrant may not be amended or modified
except by means of a written  instrument  signed by the  Company and each Holder
affected thereby.


         IN WITNESS WHEREOF, the Company has caused this Warrant to be signed by
its duly authorized officer as of the 16th day of December, 1998.


                         INDIVIDUAL INVESTOR GROUP, INC.

                         By:__________________________________
                               Name:
                               Title:






Form to be used to exercise Warrant:

- -----------------------------------
- -----------------------------------
- -----------------------------------


Date:  _____________________, _____

                  The  undersigned  hereby  elects  irrevocably  to exercise the
within   Warrant  and  to   purchase   ________   shares  of  Common   Stock  of
_________________________ and hereby makes payment of $____________ (at the rate
of  $_________  per share of Common  Stock) in  payment  of the  Exercise  Price
pursuant  thereto.  Please  issue the Common  Stock as to which this  Warrant is
exercised in accordance with the instructions given below.

                                                         or

                  The undersigned hereby elects irrevocably to convert its right
to purchase  ____________  shares of Common Stock  purchasable  under the within
Warrant      into      __________      shares     of     Common     Stock     of
__________________________________________   (based  on  a  "Market   Price"  of
$________ per share of Common Stock).
Please issue the Common Stock in accordance with the instructions given below.


                                          --------------------------------------
                                          Signature


- ---------------------------
Signature Guaranteed

                  NOTICE:  The signature to this form must  correspond  with the
name as written upon the face of the within Warrant in every particular  without
alteration or enlargement or any change whatsoever,  and must be guaranteed by a
bank,  other than a savings  bank,  or by a trust  company  or by a firm  having
membership on a registered national securities exchange.

                   INSTRUCTIONS FOR REGISTRATION OF SECURITIES


Name              ________________________________________________________
                                            (Print in Block Letters)


Address           ________________________________________________________






Form to be used to assign Warrant:

                                   ASSIGNMENT


                  (To be executed by the registered  Holder to effect a transfer
of the within Warrant):

                  FOR  VALUE  RECEIVED,   ________________________________  does
hereby sell,  assign and  transfer  unto  _________________________________  the
right   to   purchase   _____________________   shares   of   Common   Stock  of
_________________________________  ("Company")  evidenced by the within  Warrant
and does hereby authorize the Company to transfer such right on the books of the
Company.


Dated:____________________, _____



                                          --------------------------------------
                                          Signature






                  NOTICE:  The signature to this form must  correspond  with the
name as written upon the face of the within Warrant in every particular  without
alteration or enlargement or any change whatsoever,  and must be guaranteed by a
bank,  other than a savings  bank,  or by a trust  company  or by a firm  having
membership on a registered national securities exchange.