CONFIDENTIAL
                                                                   EXHIBIT 10.3


                         INDIVIDUAL INVESTOR GROUP, INC.
                          125 Broad Street, 14th Floor
                            New York, New York 10004

                                 August 9, 1999

Mr. David H. Allen
17465 Serene Drive
Morgan Hill, California  95037

Dear Dave:

          Congratulations!  On behalf of Individual  Investor  Group,  Inc. (the
"Company"),  I'm pleased to extend you a formal  offer of  employment  to become
Chief  Financial  Officer of the Company.  Significant  terms of your employment
shall be as follows:

          Salary:  Your  starting  base  salary  will  be  $200,000  per  annum,
commencing the date you begin your employment at the Company (the "Start Date").
Your  salary  will be paid in  accordance  with  the  Company's  normal  payroll
policies in effect from time to time.

          Bonus: If, during the first year of your  employment,  the Company and
its subsidiaries, with your participation, raise equity and/or debt financing of
$10 million in the aggregate (the Company and its  subsidiaries  shall have sole
and  absolute  discretion  regarding  whether to accept or reject  any  proposed
financing  terms)  you will be paid a bonus of  $50,000;  if the  amount of such
aggregate  financing equals $15 million or more, you shall be paid an additional
bonus of $50,000. If, for forty (40) trading days during any ninety calendar day
period during the first year of your employment,  the market  capitalization  of
the Company on a fully-diluted basis (i.e.,  outstanding shares of the Company's
common  stock plus  shares of the  Company's  common  stock into which any other
security is convertible on a given day, where the conversion  price is less than
the closing  price of the  Company's  common stock on the prior trading day (and
hence not including, for example, stock options that are not exercisable on such
day))  equals or exceeds $75  million,  you will be paid a bonus of $50,000;  if
such market capitalization equals or exceeds $125 million for such a period, you
shall be paid an additional bonus of $50,000. The maximum bonus payable pursuant
to this  paragraph is $200,000.  If earned,  each of these bonuses would be paid
within thirty (30) days of the event that  triggered  your earning of the bonus.
After the first  year of your  employment,  you will be  eligible  for an annual
bonus  of up to 100% of your  base  salary,  based  upon  mutually  agreed  upon
objectives.

          Stock Option: You will be granted an option (the "Option") to purchase
175,000 shares of the Company's common stock as of the Start Date. The per share
exercise  price of the Option  shall be the fair market  value of the  Company's
common  stock on the date of grant  (i.e.,  the closing  price of the  Company's
common stock on the date before the date of grant) as  determined  by the Board.
The Option shall be exercisable as to 43,750 shares on the first  anniversary of
the Start Date and as to the  remaining  shares at the rate of one  thirty-sixth
(1/36) of such  shares  each  month  thereafter  (thus a total of four  years is
required  before all shares subject to the Option may be exercised),  subject to
your  continued  employment  except as noted in this  letter.  The Option  shall
expire  ten (10) years  after  grant.  In the event of a Change in  Control  (as
defined  below)  of  the  Company,  all  shares  subject  to  the  Option  shall
immediately become exercisable.

          Severance:  If the Company  terminates  your  employment  Without Good
Cause (as defined below) or you resign for Good Reason (as defined  below),  (a)
any shares of the Option  that would have  vested due to the passage of time had
you remained  employed for an additional  twelve (12) months,  shall immediately
become exercisable and (b) the Company shall pay you severance pay equal to nine
(9) months of your base salary. Additionally, the Company shall, for twelve (12)
months after such termination or resignation, make monthly contributions to your
COBRA  medical  insurance  premiums  (if you have elected  coverage  under COBRA
during such period),  in an amount equal to the monthly  contributions  that the
Company would have made had you remained employed by the Company.

          Definitions.  As used  herein,  "Change in  Control"  shall mean (x) a
merger or consolidation  in which securities  possessing more than fifty percent
(50%) of the total combined voting power of the Company's outstanding securities
are transferred to a person or persons  different from the persons holding those
securities  immediately  prior to such  transaction (but excluding any transfers
between any persons who are under common control),  or (y) the sale, transfer or
other  disposition  of all or  substantially  all of  the  Company's  assets  in
complete liquidation or dissolution of the Company.

          As used herein,  "Good Cause" for termination shall mean a termination
of employment by the Company due to your (a) conviction of a felony,  (b) fraud,
or (c) any other act of willful  misconduct that is materially  injurious to the
Company.  A termination  of your  employment by the Company  except (x) for Good
Cause or (y) due to your death or  disability,  shall be a termination  "Without
Good Cause."

          As used herein,  "Good Reason" for your  resignation will exist of you
resign within sixty days of any of the  following:  (a) a reduction in your base
salary or target bonus,  (b) any material  reduction in your  benefits,  (c) any
diminishing  change in your job title and/or  material  diminishment of your job
duties  or (d)  any  requirement  that  you  relocate  to an  office  more  than
thirty-five (35) miles from your then-current office.

          Sign-On  Bonus,  Etc.:  The  Company  will pay you a sign-on  bonus of
$50,000 on the Start Date in  connection  with the  movement  of your  household
items from  California to the New York area,  the expenses  associated  with the
closing and sale of your  California  home and the expenses  associated with the
purchase  of a home in the New York area (the  Company  shall not have any other
responsibility  with respect to any such  expenses).  Additionally,  the Company
will  reimburse  the  expenses  you and your family  incur in  traveling  to and
staying in the New York area in connection  with searching for a home in the New
York  area,  in an amount  not to  exceed  $4,000.  If,  on or before  the first
anniversary of the Start Date, you resign your  employment  with the Company for
other than Good  Reason,  you shall upon such  resignation  repay the  foregoing
amounts paid to you pursuant to this  paragraph.  Additionally,  if you have not
moved  into a home in the New York  area by the Start  Date,  the  Company  will
reimburse the living  expenses you incur in the New York area,  for a maximum of
eight (8)  weeks,  in an amount  not to exceed  $1,250  per week,  and will also
reimburse the cost of economy-class  travel expenses between  California and the
New York  area,  that your or your  family  incur  through  December  31,  1999.
Finally,  on or before the three (3) month  anniversary  of the Start Date,  the
Company  shall loan you the sum of $50,000 at the  Applicable  Federal Rate (the
"Loan");  on each of the first two (2)  anniversaries  of the  Start  Date,  the
Company shall forgive  one-half (1/2) of the outstanding  principal plus accrued
interest, based on your continued employment.  In the event that you resign your
employment  with the Company or the Company  terminates your employment for Good
Cause prior to the second  anniversary  of the Start  Date,  you shall repay the
balance of the Loan upon such  termination  (if such payment is received  within
thirty (30) days of termination,  the Company shall forgive the accrued interest
thereon).  If the Company terminates your employment Without Good Cause then the
entire Loan balance (including accrued interest) will be forgiven.

          Miscellaneous:  You will report to the  President of the Company,  and
shall  be  expected  to work  closely  and  directly  with the  Company's  Chief
Executive  Officer  on  corporate  finance  matters.  You will be covered by the
Company's employee group insurance plan,  summaries of which will be provided to
you.  You  will  be  entitled  to  participate  in the  Company's  401(k)  plan,
commencing at the first enrollment date after you have been employed for 60 days
(the  enrollment  dates  currently are January 1, April 1, July 1 and October 1;
the Company does not make  contributions  to the plan). The Company will execute
an  indemnification  agreement  with you in the form the  Company  has used with
respect to its other current  officers,  and will take appropriate steps to have
your office  covered by the Company's  directors' and officers'  insurance.  You
will receive four (4) weeks of paid vacation  each year.  You will commence work
on a date to be agreed upon, which date shall be on or before September 6, 1999.

          This  letter sets forth all of the terms  relating  to your  potential
employment by the Company, and supersedes all other discussions, whether written
or oral.  The terms  relating  to your  actual or  potential  employment  by the
Company may not be modified or amended except in writing signed by both parties.
A signature received via facsimile shall be deemed an original for all purposes.

          Please  indicate by your signature below your agreement with the terms
set forth above. In closing,  I want to reiterate how excited we are to have you
join us at such a significant  time in the  development  of the Company and look
forward to your important contributions to our success.

                                               Sincerely,

                                               INDIVIDUAL INVESTOR GROUP, INC.


                                           By: /s/ Jonathan Steinberg
                                               Jonathan L. Steinberg
                                               Chief Executive Officer

AGREED AND ACCEPTED:



/s/ David H. Allen  Date:  August 9, 1999
David H. Allen