UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 (Mark One) X Quarterly report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 	 For the Period Ended March 31, 1996 Transition Report pursuant to Section 14 or 15(d) of the Securities Exchange Act of 1934 Commission File Number: 1-10991 VALASSIS COMMUNICATIONS, INC. (Exact Name of Registrant as specified in its charter) Delaware 38-2760940 (State or Other Jurisdiction of 				 (IRS Employer Identification Number) Incorporation or Organization) 36111 Schoolcraft Livonia, Michigan 48150 Telephone Number: (313) 591-3000 Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports) and, (2) has been subject to such filing requirements for the past 90 days: Yes X No _______ As of April 30, 1996, there were 43,307,500 shares of the Registrant's Common Stock outstanding. 1 Part I - Financial Information Item 1. Financial Statements VALASSIS COMMUNICATIONS, INC. Condensed Consolidated Balance Sheets (dollars in thousands) 	 March 31, 	December 31, 	 1996 	 1995 	 (unaudited)	 (note) Assets Current assets: 	Cash and cash equivalents			 $ 35,457	 $ 34,408 	Accounts receivable (less allowance for doubtful accounts of $834 at March 31,1996 and $810 at December 31, 1995)			 82,033 	84,427 	Inventories: 	 Raw materials			 19,290	 13,840 	 Work in progress			 6,714	 14,267 	Prepaid expenses and other			 3,542	 3,686 	Deferred income taxes			 4,330	 4,330 	Refundable income taxes			 	 97 ------- ------- 			Total current assets			 151,366 155,055 ------- ------- Property, plant and equipment, at cost: 	Land and buildings			 19,627	 19,617 	Machinery and equipment			 108,393	 107,615 	Office furniture and equipment		 	 17,943	 17,215 	Automobiles				 770	 789 	Leasehold improvements			 1,443 1,443 ------- ------- 						 148,176	 146,679 Less accumulated depreciation and amortization (113,653) (111,792) ------- ------- 			Net property, plant and equipment			 34,523 34,887 ------- ------- Intangible assets: 	Goodwill			 	 68,631	 68,631 	Other intangibles			 88,524	 88,524 						 ------- ------- 157,155 	 157,155 	Less accumulated amortization			 (95,105)	 (93,038) 			 ------- ------- 			Net intangible assets			 62,050 64,117 ------- ------- Other assets (primarily debt issuance costs)			 5,000	 4,873 ------- ------- 			Total assets			 $252,939	 $258,932 						 ========	 ======== 2 VALASSIS COMMUNICATIONS, INC. Condensed Consolidated Balance Sheets, Continued (dollars in thousands, except per share data) 					 	 March 31,	 December 31, 1996 1995 (unaudited) (note) Liabilities and Stockholders' Deficit Current liabilities: 	Accounts payable		 $ 74,885	 $ 71,936 	Accrued interest				 8,752	 6,425 	Income taxes payable		 	 6,915 	Accrued expenses			 14,844 21,204 	Progress billings			 34,886	 49,209 ------- ------- 			Total current liabilities			 140,282	 148,774 ------- ------- Long-term debt				 408,066 416,034 Deferred income taxes			 3,029	 3,029 Minority interest			 	 329	 369 Stockholders' deficit: 	Common stock of $.01 par value. Authorized 100,000,000 shares; issued and outstanding 43,305,000 shares at March 31, 1996 and 43,302,500 at December 31, 1995			 433 433 	Additional paid-in capital		 	 39,617 39,590 	Accumulated deficit			 (338,997)	 (349,457) 	Foreign currency translations			 180	 160 ------- ------- 			Net stockholders' deficit			 (298,767)	 (309,274) ------- ------- 			Total liabilities and stockholders' deficit $ 252,939 $ 258,932 						 ========	 ======== <FN> NOTE:	The balance sheet at December 31, 1995 has been derived from the audited financial statements at that date but does not include all of the information and footnotes required by generally accepted accounting principles for complete financial statements. See accompanying notes to condensed consolidated financial statements. 3 VALASSIS COMMUNICATIONS, INC. Condensed Consolidated Statements of Operations (dollars in thousands, except per share data) (unaudited) 	 Quarter Ended 	 March 31, March 31, 	 1996 	 1995 Revenues: 	Net Sales	 $179,996	 $156,614 	Other	 537	 758 ------- ------- 		 180,533	 157,372 ------- ------- Costs and expenses: 	Cost of products sold	 134,290	 115,226 	Selling, general and administrative	 16,496	 14,661 	Amortization of intangible assets	 2,067	 2,347 	Interest	 10,263	 10,206 	Minority interest	 (43)	 (266) ------- ------- 		 163,073 142,174 ------- ------- 		Earnings before income taxes	 17,460 15,198 	Income taxes	 7,000	 6,360 ------- ------- 		Net earnings	 $ 10,460 $ 8,838 			 ========	 ======= Net earnings per common share	 $ .24 $ .20 			 ======== ======= Shares used in computing net earnings per share	 43,304,333 43,301,250 	 	 ========== ========== 		 <FN> See accompanying notes to condensed consolidated financial statements. 4 VALASSIS COMMUNICATIONS, INC. Condensed Consolidated Statements of Cash Flows (in thousands) (unaudited) 	 Quarter Ended 					 	March 31, March 31, 	 1996 	 1995 Cash flows from operating activities: 	Net earnings				 $ 10,460	 $ 8,838 	Adjustments to reconcile net earnings to net cash provided by operating activities: 		Depreciation and amortization			 4,018	 4,702 		Provision for losses on accounts receivable			 150	 150 		Minority interest		 	 (40)	 (266) 		Changes in assets and liabilities which increase (decrease) cash flow: 			 Accounts receivable			 2,244 (11,919) 			 Inventories			 2,103	 (367) 			 Prepaid expenses and other			 144	 (439) 			 Other assets			 (127)	 97 			 Accounts payable			 2,949	 (6,035) 		 	Accrued expenses and interest			 (4,033)	 2,796 			 Income taxes			 7,012	 6,429 			 Progress billings			 (14,323)	 7,275 ------- -------	 			Total adjustments			 97	 2,423 ------- ------- 		Net cash provided by operating activities			 10,557 11,261 								 ------- ------- Cash flows from investing activities: 	Additions to property, plant and equipment			 (1,575)	 (912) 	Contribution to Valcheck by minority shareholder			 198 	Purchase of McIntyre & Dodd (Valassis of Canada)			 (6,575) 	Other					 40	 15 	 	 ------- ------- Net cash used in investing activities			 (1,535) (7,274) ------- ------- Cash flows from financing activities: 	Repayments of long-term debt	 		 (8,000) 	Proceeds from the issuance of common stock 		 27	 24 ------- -----	 Net cash provided by (used in) financing activities			(7,973) 24 ------- ------- Net increase in cash 	 1,049 4,011 Cash at beginning of period			 34,408 21,166 ------- ------- Cash at end of period			 $35,457	 $25,177 					 	 =======	 ======= Supplemental disclosure of cash flow information: 	Cash paid during the period for interest			 $ 7,936	 $ 7,890 	Cash paid during the period for income taxes	 $ (12) $ (69) 	Dividends declared but unpaid			 $ --- $ --- <FN> See accompanying notes to condensed consolidated financial statements. 5 VALASSIS COMMUNICATIONS, INC. Notes to Condensed Consolidated Financial Statements 1.	Basis of Presentation 	The accompanying unaudited condensed consolidated financial statements have been prepared in accordance with generally accepted accounting principles for interim financial information and with the instructions to Form 10-Q and Article 10 of Regulation S-X. Accordingly, they do not include all of the information and footnotes required by generally accepted accounting principles for complete financial statements. In the opinion of management, the information contained herein reflects all adjustments necessary for a fair presentation of the information presented. All such adjustments are of a normal recurring nature. The results of operations for the interim periods are not necessarily indicative of results to be expected for the fiscal year. For further information, refer to the consolidated financial statements and footnotes thereto included in the Company's Annual Report on Form 10-K for the year ended December 31, 1995. 2.	Contingencies 	The Company is involved in various claims and legal actions arising in the ordinary course of business. In the opinion of management, the ultimate disposition of these matters will not have a material adverse effect on the Company's financial position. 	 3.	Significant Accounting Policies - Inventories 	Inventories are stated at the lower of cost or market (net realized value). Cost has been principally determined by the last-in, first-out (LIFO) method. If the first-in, first-out (FIFO) method of determining cost had been used, inventories would have been $5,025,000 higher than reported at March 31, 1996 and $5,175,000 higher than reported at December 31, 1995. 4. Stock Compensation Plans The following stock compensation plans have been implemented in 1996, subject to shareholder approval at the upcoming annual meeting. Employee and Director Restricted Stock Award Plan The Employee and Director Restricted Stock Award Plan provides for the grant of restricted stock to executives in lieu of a cash raise, to non-employee, non-affiliated directors as a portion of their fee, and to participants in the Employee Stock Purchase Plan as described in the following paragraph. A total of 200,000 shares of restricted stock have been reserved for this plan. Pursuant to an employee agreement between the Company and its Chief Operating Officer, Alan F. Schultz, 7,500 shares of restricted stock will be issued to Mr. Schultz annually on each of December 31, 1996, 1997, 1998, and 1999, respectively, with each grant vesting ratably from date of grant over a three-year period. The expense related to the aggregate of such restricted stock will be recognized on the straight-line method over seven years. Such pre-tax expense was approximately $20,000 for the quarter ended March 31, 1996. In addition, several executives received one-time restricted stock grants totaling 36,500 shares. Such restricted stock vests ratably over a three-year period. The related expense will be recognized on the straight-line method over the vesting period and was approximately $55,000 in the quarter ended March 31, 1996. Also during 1996, one-half of the annual Director's fee of $40,000, to the four outside directors, will be paid in restricted stock from this plan. 6 VALASSIS COMMUNICATIONS, INC. Notes to Condensed Consolidated Financial Statements (Cont.) Employee Stock Purchase Plan All full-time employees are eligible to participate in VCI's Employee Stock Purchase Plan. The plan provides that participants may authorize VCI to withhold a portion of earnings to be used to purchase VCI's common stock at prevailing market prices. Under the plan, VCI contributes on behalf of each participant 15% of the participant's contributions. The Company's contribution is made in the form of restricted stock with a one-year transfer restriction and vesting. The value of the Company's stock contributed by the Company and expensed for the quarter ended March 31, 1996 totaled approximately $46,000. Executive Restricted Stock Plan The Executive Restricted Stock Plan provides for the grant of restricted stock, with one-year vesting, to certain executive officers. Currently, the Company's Chief Executive Officer, David A. Brandon, is the only executive eligible to receive restricted stock under this plan. The maximum number of restricted shares which may be issued under this plan is 250,000, provided that not more than 60% of such shares are awarded to any one participant. Pursuant to an employment agreement between the Company, CPH and Mr. Brandon, Mr. Brandon is eligible to receive 30,000 shares of restricted stock each year beginning with 1996 through 2000 if 70% or more of the year's performance target, set by the Compensation/Stock Option Committee,is met. The remaining 100,000 shares are undesignated as of March 31, 1996. Compensation expense will be recognized over the vesting period and will be dependent on the market value of stock at the end of each quarter. Pre-tax compensation expense related to this plan for the quarter ended March 31, 1996 was approximately $65,000. 401(k) Plan The Company has also amended its 401(k) Plan to include a 15% match, payable in VCI stock, on each participant's annual contributions to the Plan that are invested in VCI stock at the end of the year. No expense was provided for the quarter ended March 31, 1996 as the amount of annual contributions invested in VCI stock cannot be reasonably estimated at the present time, since contribution investment elections can be changed at any time during the year, and previously invested funds can be transferred at any time. 7 Item 2. Management's Discussion and Analysis of Financial Condition and Results of Operations. Results of Operations For the quarter ended March 31, 1996, revenues increased by 14.7% to $180.5 million versus $157.4 million for the comparable period last year. FSI revenue increased by 16.5% to $145.2 million this quarter from $124.6 million during the same quarter last year. Although pricing of the Company's free-standing insert (FSI) was up significantly for the current period, revenue was negatively impacted by decreased volume due to a loss of market share, which resulted from the Company's emphasis on improved pricing. This weakness in market share is expected to extend at least into the second quarter. Valassis Impact Promotions (VIP) revenue increased 15.5% to $18.6 million versus $16.1 million a year ago. Management attributes the increase in VIP sales to expanded capacity provided by its new printing press, along with the continued development of new VIP formats. Run-of-Press (ROP) sales were $3.8 million versus $7.9 million for the same quarter last year. This decrease was partially the result of a single client whose contract expired during the first quarter of last year. In addition, the Company's new businesses, including Valassis Sampling, Valassis of Canada and Valassis France, accounted for $11.6 million in revenues during the first quarter. Gross profit margin decreased from 26.8% in the first quarter of 1995 to 25.6% in the first quarter of 1996. This decrease was due to the negative impact of increased paper costs, which offset increases in FSI pricing during the quarter. The Company has received a decrease in paper prices that will have a positive impact on earnings during the rest of 1996. Selling, general and administrative expenses increased 12.2% to $16.5 million from $14.7 million for the same period last year due primarily to the acquisition of Valassis of Canada which was not in the prior-year period. Management expects selling, general and administrative expenses to remain at current levels. Net earnings were $10.5 million versus $8.8 million for the same period last year. The increase in net earnings was primarily attributable to pricing increases in the FSI business. Financial Condition, Liquidity and Sources of Capital Cash flow from operating activities decreased from $11.3 million in the quarter ended March 31, 1995, to $10.6 million in the first quarter of 1996. This decrease is primarily due to increased payments for bonus and profit sharing plans. Management believes the Company will generate sufficient funds from operations and will have sufficient lines of credit available to meet currently anticipated liquidity needs, including interest and required principal payments on indebtedness. 8 Part II - Other Information Item 6. Exhibits and Reports on Form 8-K a. Exhibits The following exhibits are included herein: (27) Financial Data Schedule b. Forms 8-K 	The Company did not file any reports on Form 8-K during the three months ended March 31, 1996. 9 Signatures Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized. Valassis Communications, Inc. (Registrant) Dated: May 10, 1996 	By:/s/Robert L. Recchia 	 ----------------------- Robert L. Recchia 	 V.P. of Finance - Chief Financial Officer 	Signing on behalf of the Registrant and as principal financial officer. 10