1 UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 __________________________________ FORM 10-Q __________________________________ (Mark One) /X/ Quarterly report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 	 For the Quarterly Period Ended June 30, 1996 Transition Report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Commission File Number: 1-10991 VALASSIS COMMUNICATIONS, INC. (Exact Name of Registrant as Specified in its Charter) Delaware 38-2760940 (State or Other Jurisdiction of (IRS Employer Identification Number) Incorporation or Organization) 36111 Schoolcraft Livonia, Michigan 48150 (address of principal executive offices) Telephone Number: (313) 591-3000 (registrant's telephone number, including area code) ______________________________________________________ Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports) and, (2) has been subject to such filing requirements for the past 90 days: Yes /X/ No As of July 31, 1996, there were 42,904,893 shares of the Registrant's Common Stock outstanding. 2 PART I - FINANCIAL INFORMATION Item 1. Financial Statements VALASSIS COMMUNICATIONS, INC. CONDENSED CONSOLIDATED BALANCE SHEETS (dollars in thousands) 1996 1995 JUNE 30, 	 DEC. 31, (unaudited) (note) ---------- --------- ASSETS Current assets: 	Cash and cash equivalents 			$ 18,436 	$ 34,408 	Accounts receivable (less allowance for doubtful 		accounts of $743 at June 30, 1996 and $810 at 		December 31, 1995)		 	91,251 	84,427 	Inventories: 	 Raw materials 	17,249 	13,840 	 Work in progress		 	7,546 	14,267 	Prepaid expenses and other		 	4,015 	3,686 	Deferred income taxes	 		4,330 	4,330 	Refundable income taxes			 569	 97 ----------- --------- 			Total current assets			 143,396	 155,055 ----------- --------- Property, plant and equipment, at cost: 	Land and buildings		 	19,627	 19,617 	Machinery and equipment	 		105,569 	107,615 	Office furniture and equipment		 17,742 17,215 	Automobiles		 	769 	789 	Leasehold improvements			 1,443	 1,443 ---------- --------- 						145,150 	146,679 	Less accumulated depreciation and amortization		 (111,021) (111,792) ---------- --------- 			Net property, plant and equipment		 34,129	 34,887 ---------- --------- Intangible assets: 	Goodwill			 	68,631 	68,631 	Other intangibles			 88,524	 88,524 --------- --------- 					 	157,155 	157,155 	Less accumulated amortization			 (97,163) (93,038) --------- --------- 			Net intangible assets			 59,992	 64,117 --------- --------- Other assets (primarily debt issuance costs)	 	5,230	 4,873 --------- --------- 			Total assets		 	$242,747 	$258,932 						 ======== ======== 3 VALASSIS COMMUNICATIONS, INC. CONDENSED CONSOLIDATED BALANCE SHEETS, CONTINUED (DOLLARS IN THOUSANDS, EXCEPT SHARE DATA) JUNE 30, DEC. 31						 1996 1995 (unaudited) (note) --------- --------- LIABILITIES AND STOCKHOLDERS' EQUITY Current liabilities: 	Accounts payable	 	 	$ 72,290 	$ 71,936 	Accrued interest		 	6,066 	6,425 	Accrued expenses		 	18,416 	21,204 	Progress billings			 33,882	 49,209 --------- --------- 			Total current liabilities			 130,654	 148,774 --------- --------- Long-term debt		 	403,107 	416,034 Deferred income taxes		 	3,029 	3,029 Minority interest		 	474 	369 Stockholders' deficit: 	Common stock of $.01 par value. Authorized 100,000,000 shares; issued 43,360,145 shares at June 30, 1996 and 43,302,500 at December 31, 1995; outstanding 42,980,145 shares at June 30, 1996 and 43,302,500 at June 30, 1995 	433 	433 	Additional paid-in capital		 	40,395 	39,590 	Accumulated deficit			 (328,991) (349,457) 	Foreign currency translations			 196	 160 	Treasury stock, at cost (380,000 shares at June 30, 1996) 	(6,550) 	0 --------- --------- 			Net stockholders' deficit			 (294,517) 	(309,274) --------- --------- 			Total liabilities and stockholders' deficit 	$ 242,747 	$ 258,932 						======== 	======== NOTE:	The balance sheet at December 31, 1995 has been derived from the audited 		financial statements at that date but does not include all of the 	 		information and footnotes required by generally accepted accounting 	 		principles for complete financial statements. See accompanying notes to condensed consolidated financial statements. 4 VALASSIS COMMUNICATIONS, INC. CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (DOLLARS IN THOUSANDS, EXCEPT PER SHARE DATA) (UNAUDITED) QUARTER ENDED SIX MONTHS ENDED ---------------- ----------------- JUNE 30, JUNE 30, JUNE 30, JUNE 30, 1996 1995 1996 1995 -------- -------- -------- -------- REVENUES: 	Net Sales 	$162,117	 $154,563 $342,113 $311,177 	Other	 534	 947 1,071	 1,705 -------- -------- -------- -------- 		 162,651	 155,510	 343,184	 312,882 -------- -------- -------- -------- COSTS AND EXPENSES: 	Cost of products sold 	116,994 	116,356 	251,284 	231,582 	Selling, general and admin 16,994 	15,809 	33,490 	30,470 	Amortization of intangibles 	2,058 	2,329 	4,125 	4,676 	Interest 	9,892 	10,054 	20,155 	20,260 	Sale of business-Valcheck 	--- 	950 	--- 	950 	Minority interest	 (7)	 (498)	 (36)	 (764) -------- -------- -------- -------- 		 145,945	 145,000	 309,018	 287,174 -------- -------- -------- -------- 	 Earnings before income taxes 	16,706 	10,510 	34,166 	25,708 	Income taxes	 6,700	 3,815	 13,700	 10,175 -------- -------- -------- -------- 	 Net earnings 	$ 10,006 	$ 6,695 	$ 20,466 	$ 15,533 		 	======== 	======= 	======= 	======= Net earnings per common share 	$ .23 	$ .16 	$ .47 	$ .36 		 	======== 	======= 	======= 	======= Shares used in computing net earnings per share 	43,166,929 	43,302,500	 43,238,751 	43,301,250 		 	========== 	==========	 ========== ========== 		 See accompanying notes to condensed consolidated financial statements. 4 VALASSIS COMMUNICATIONS, INC. CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (IN THOUSANDS) (UNAUDITED) SIX MONTHS ENDED ------------------ 			 			JUNE 30, 	JUNE 30, 1996 	 1995 -------- -------- CASH FLOWS FROM OPERATING ACTIVITIES 	Net earnings		 	$ 20,466 	$ 15,533 	Adjustments to reconcile net earnings to net cash provided by operating activities: 		Depreciation and amortization		 	7,638 	9,653 		Provision for losses on accounts receivable	 	300 	300 		Minority interest		 	105 (764) 		(Gain)/loss on sale of property, plant and equipment 	208	 (24) 		Deferred income taxes		 	---	 2 		Changes in assets and liabilities which increase (decrease) cash flow: 			Accounts receivable			 (7,124) (7,306) 			Inventories		 	3,312 	448 			Prepaid expenses and other			 (329)	 (110) 			Other assets			 (357) 	425 			Accounts payable 354	 (5,222) 			Accrued expenses and interest			 (3,147) 	2,603 			Income taxes	 		(472) 	1,439 			Progress billings			 (15,327) (2,002) -------- -------- 				Total adjustments	 	 (14,839 (559) -------- -------- 		Net cash provided by operating activities	 5,627 	 14,975 -------- -------- CASH FLOWS FROM INVESTING ACTIVITIES: 	Additions to property, plant and equipment		 (2,976)	 (2,497) 	Contribution to Valcheck by minority shareholder	 	--- 	850 	Sale of business operations and assets of Valcheck	 	--- 	950 	Purchase of McIntyre & Dodd (Valassis of Canada)	 	---	 (6,575) 	Proceeds from the sale of property, plant and equipment 	86 	187 	Other				 36	 (16) -------- -------- 		Net cash used in investing activities			 (2,854) (7,101) -------- -------- CASH FLOWS FROM FINANCING ACTIVITIES: 	Repayment of long-term debt		 	(13,000) 	--- 	Proceeds from the issuance of common stock	 805 24 	Purchase of treasury shares			 (6,550)	 --- -------- -------- 		Net cash provided (used) by financing activities 	(18,745)	 24 -------- -------- Net increase (decrease) in cash	 		(15,972) 	7,898 Cash at beginning of period			 34,408	 21,166 -------- -------- Cash at end of period		 	$18,436 	$29,064 				 		======== 	======== SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION: 	Cash paid during the period for interest	 		$20,514 	$20,531 	Cash paid during the period for income taxes	 	$14,172 	$ 8,533 	Dividends declared but unpaid	 		$ --- 	$ --- See accompanying notes to condensed consolidated financial statements. 5 VALASSIS COMMUNICATIONS, INC. Notes to Condensed Consolidated Financial Statements 1.	BASIS OF PRESENTATION The accompanying unaudited condensed consolidated financial statements have been prepared in accordance with generally accepted accounting principles for interim financial information and with the instructions to Form 10-Q and Article 10 of Regulation S-X. Accordingly, they do not include all of the information and footnotes required by generally accepted accounting principles for complete financial statements. In the opinion of management, the information contained herein reflects all adjustments necessary for a fair presentation of the information presented. All such adjustments are of a normal recurring nature. The results of operations for the interim periods are not necessarily indicative of results to be expected for the fiscal year. For further information, refer to the consolidated financial statements and footnotes thereto included in the Company's Annual Report on Form 10-K for the year ended December 31, 1995. 2.	CONTINGENCIES The Company is involved in various claims and legal actions arising in the ordinary course of business. In the opinion of management, the ultimate disposition of these matters will not have a material adverse effect on the Company's financial position. 	 3.	SIGNIFICANT ACCOUNTING POLICIES - INVENTORIES Inventories are stated at the lower of cost or market (net realized value). Cost has been principally determined by the last-in, first-out (LIFO) method. If the first-in, first-out (FIFO) method of determining cost had been used, inventories would have been $2,270,000 higher than reported at June 30, 1996, and $5,175,000 higher than reported at December 31, 1995. The change in LIFO reserve reduced paper expense by $2,775,000 and $2,905,000 for the quarter and six months ended June 30, 1996, respectively. 4.	STOCK COMPENSATION PLANS The following stock compensation plans have been implemented in 1996: 	EMPLOYEE AND DIRECTOR RESTRICTED STOCK AWARD PLAN	 	The Employee and Director Restricted Stock Award Plan provides for the grant of restricted stock to executives in lieu of a cash raise, to non-employee, non- affiliated directors as a portion of their fee, and to participants in the Employee Stock Purchase Plan as described in the following paragraph. A total of 200,000 shares of restricted stock have been reserved for this plan. Pursuant to an employment agreement between the Company and its Chief Operating Officer, Alan F. Schultz, 7,500 shares of restricted stock will be issued to 6 VALASSIS COMMUNICATIONS, INC. Notes to Condensed Consolidated Financial Statements (Cont.) Mr. Schultz annually as of January, in 1996, 1997, 1998 and 1999, respectively, with each grant vesting ratably from date of grant over a three-year period. The expense related to the aggregate of such restricted stock will be recognized on the straight-line method over the vesting period. Such pre-tax expense was approximately $20,000 for the quarter ended June 30, 1996, and $40,000 year-to-date. In addition, several executives received one-time restricted stock grants totaling 36,500 shares and vesting over a three-year period. The related expense will be recognized over the vesting period and was approximately $51,000 in the quarter ended June 30, 1996, and $106,000 year to date. Also during 1996, one-half of the annual Director's fee of $40,000, to the four outside directors, will be paid in restricted stock from this plan. 	 	EMPLOYEE STOCK PURCHASE PLAN 	All full-time employees are eligible to participate in VCI's Employee Stock Purchase Plan. The plan provides that participants may authorize VCI to withhold a portion of earnings to be used to purchase VCI's common stock at prevailing market prices. Under the plan, VCI contributes, on behalf of each participant, 15% of the participant's contributions. The Company's contribution is made in the form of restricted stock with a one-year transfer restriction and vesting. The value of the Company's stock contributed by the Company and expensed for the quarter ended June 30, 1996 totaled approximately $4,000, and $50,000 year-to-date. 	EXECUTIVE RESTRICTED STOCK PLAN 	The Executive Restricted Stock Plan provides for the grant of restricted stock, with one-year vesting, to certain executive officers. Currently, the Company's Chief Executive Officer, David A. Brandon, is the only executive eligible to receive restricted stock under this plan. The maximum number of restricted shares which may be issued under this plan is 250,000, provided that not more than 60% of such shares are awarded to any one participant. Pursuant to an employment agreement between the Company, CPH and Mr. Brandon, Mr. Brandon is eligible to receive 30,000 shares of restricted stock each year beginning with 1996 through 2000, if 70% or more of the year's performance target, set by the Compensation/Stock Option Committee, is met. The remaining 100,000 shares are undesignated as of June 30, 1996. Compensation expense will be recognized over the vesting period and will be dependent on the market value of stock at the end of each quarter. Pre-tax compensation expense related to this plan for the quarter and six months ended June 30, 1996 was approximately $70,000 and $135,000, respectively. 	401(K) PLAN 	The Company has also amended its 401(k) Plan to include a 15% match, payable in VCI stock, on each participant's annual contributions to the Plan that are invested in VCI stock at the end of the year. The expense related to this plan for the six months ended June 30, 1996 was approximately $50,000. 7 Item 2. Management's Discussion and Analysis of Financial Condition and Results of Operations All statements contained herein that are not historical facts, including, but not limited to, statements regarding declines in paper prices and any impact on the Company's financial performance related thereto and shifts in customer promotional strategies, are based upon current expectations. These statements are forward looking in nature and involve a number of risks and uncertainties. Actual results may differ materially. Among the factors that could affect expectations are the following: a new competitor in the Company's core free- standing insert business and consequent price war, new technology that would make free-standing inserts less attractive, shifts in customer preference for different promotional materials or an increase in the Company's paper costs. RESULTS OF OPERATIONS THREE MONTHS ENDED JUNE 30, 1996 AND JUNE 30, 1995 Total revenues for the quarter ended June 30, 1996 increased 4.6% from $155.5 million to $162.7 million. Total revenues rose as a result of higher volumes in the Valassis Impact Promotions (VIP) and Run-of-Press (ROP) product lines. VIP revenue was up 25.5% from $18.4 million for the second quarter 1995 to $23.1 million for the same quarter in 1996. This growth in VIP revenue is attributable to increased activity by several major customers, along with strong demand for VIP's expanded product line. ROP revenue rose a significant 81.0% to $7.6 million from $4.2 million in the prior year quarter. The increase in ROP revenue was driven by several large ROP promotions and increased activity in the health and beauty aid category. Free-standing insert (FSI) revenue remained relatively level for the second quarter rising just .7% from $119.9 million to $120.7 million for the quarter ended June 30, 1996. Even though FSI pricing continued to improve during the second quarter of 1996, the impact on revenue was offset by a decline in industry pages. Recent announcements by certain package goods manufacturers to offer lower prices to their customers has caused what management believes to be a short-term reduction in FSI pages. Higher revenues during the quarter ended June 30, 1996 were somewhat offset by increased print, paper and media costs, resulting in an overall increase in the gross profit margin to 28.1% in the quarter ended June 30, 1996 from 25.2% in the same quarter last year. Print and media costs were up on a unit basis due to lower average pages per book. Although paper prices began declining during the quarter, the cost still exceeded that of the prior year. Management anticipates further declines in paper prices during the second half of 1996. Selling, general and administrative expenses increased 7.5% to $17.0 million for the three months ended June 30, 1996 from $15.8 million in the comparable period of 1995, partly as a result of the expenses associated with the new restricted stock plans. Management expects selling, general and administrative expenses to return to levels consistent with last quarter. Net earnings were $10.0 million compared to $6.7 million for the same quarter last year. Net earnings rose as a result of stronger FSI pricing and higher VIP and ROP sales. 8 SIX MONTHS ENDED JUNE 30, 1996 AND JUNE 30, 1995 The Company's revenue for the first six months of 1996 was up 9.7% to $343.2 million as compared to $312.9 million for the same period in 1995. This increase was fueled by an 8.8% gain in FSI revenue from $244.5 million in the first six months of 1995 to $265.9 million in the comparable 1996 period. FSI revenue rose as a result of stronger pricing which more than offset the decline in market share and industry volume during the first six months of 1996. In addition, stronger VIP and Sampling sales contributed to the overall increase in revenue. VIP revenue was up 20.9% to $41.7 million for the six months of 1996, as compared to $34.5 million in the same period of 1995. VIP's growth was spurred by increased promotions by several major customers, along with stronger demand for VIP's expanded product line. Sampling revenue rose 68.3% from $6.0 million for the first six months of 1995 to $10.1 million for the same six months of 1996. Sampling revenue rose due to improved lead times and manufacturing efficiencies. ROP revenue declined 5.8% to $11.4 million for the six months ended June 30, 1996, compared to $12.1 million for the six months ended June 30, 1995. ROP revenue was negatively impacted by declines in ROP pricing during the first six months of 1996, as management focused on improving FSI pricing during this period. Despite the growth in FSI, VIP and Sampling revenues, gross margin only increased 3.1% from 26.0% during the first six months of 1995 to 26.8% for the same period of 1996 as pricing gains were offset by escalating paper costs. Although the Company has experienced a paper cost decrease from the first quarter of 1996 to the second quarter, paper prices still remain higher than average 1995 pricing. Management expects further paper price decreases will have a positive impact on the remainder of 1996. Selling, general and administrative expenses rose 9.8% to $33.5 million for the six months ended June 30, 1996 compared with $30.5 million for the same period last year. This was partially due to the expense associated with the new restricted stock plans. Net earnings were $20.5 million versus $15.5 million for the same six months last year. The increase in net earnings is attributable to increased pricing in the FSI business, combined with the increased volume of VIP and Sampling sales. FINANCIAL CONDITION, LIQUIDITY AND SOURCES OF CAPITAL Cash and cash equivalents totaled $18.4 million at June 30, 1996, down $16.0 million from December 31, 1995. Cash flow from financing activities decreased by $18.7 million, as the Company repurchased 380,000 shares of common stock and $13.0 million of the Company's long-term debt during the six-months ended June 30, 1996. Management believes the Company will generate sufficient funds from operations and will have sufficient lines of credit available to meet current anticipated liquidity needs, including interest and required principal payments on indebtedness. 9 PART II - OTHER INFORMATION Item 4. Submission of Matters to a Vote of Security Holders. a. The Company held its Annual Meeting of Stockholders on May 21, 1996. c. The following matters were voted upon at the Annual Meeting of 	Stockholders: 1. The election of the nominees for directors who will serve for a term to expire at the next Annual Meeting of Stockholders or until their respective successors have been duly elected and qualified was voted on by the stockholders. The nominees, all of whom were elected and the vote tabulations certified by the Inspector of Election with respect therto, were: DIRECTOR FOR WITHHELD BROKER NON-VOTES David A. Brandon 37,312,352 168,077 0 Graham A. Cubbin 36,623,792 856,637 0 Mark C. Davis 37,325,742 154,687 0 Cartha D. DeLoach 37,323,678 156,751 0 Jon M. Huntsman, Jr. 37,312,352 154,437 0 James D. Packer 37,312,352 154,437 0 Brian M. Powers 36,624,292 856,137 0 Robert L. Recchia 37,326,057 154,372 0 Alan F. Schultz 37,320,846 159,583 0 Faith Whittlesey 37,325,992 154,437 0 2. A proposal to approve the Company's Executive Restricted Stock Plan, 	as amended by Amendment No. 1 to such Plan was approved by the 	stockholders. The Inspector of Election certified the following vote tabulations: FOR AGAINST ABSTAIN BROKER NON-VOTES 37,126,355 221,407 63,967 68,700 3. A proposal to approve the Company's Employee and Director Restricted 	Stock Plan was approved by the stockholders. The Inspector of Election certified the following vote tabulations: FOR AGAINST ABSTAIN BROKER NON-VOTES 37,124,026 224,730 62,973 68,700 4. A proposal to approve the Company's Employee Stock Purchase Plan was 	approved by the stockholders. The Inspector of Election certified the following vote tabulations: FOR AGAINST ABSTAIN BROKER NON-VOTES 37,317,363 59,096 35,270 68,700 10 5. A proposal to approve Amendment No. 3 to the Company's 1992 Long-Term 	Incentive Plan was approved by the stockholders. The Inspector of Election certified the following vote tabulations: FOR AGAINST ABSTAIN BROKER NON-VOTES 37,121,258 224,827 65,644 68,700 6. A proposal to approve Amendment No. 1 to the Company's Senior Executive's Bonus Plan was approved by the stockholders. The Inspector of Election certified the following vote tabulations: FOR AGAINST ABSTAIN BROKER NON-VOTES 35,725,395 1,646,080 40,254 68,700 7. A proposal to ratify the re-appointment of Ernst & Young, Detroit, Michigan, as auditors of the Company for the 1996 fiscal year was approved by the stockholders. The Inspector of Election certified the following vote tabulations: FOR AGAINST ABSTAIN BROKER NON-VOTES 37,438,062 19,053 23,314 0 8. A proposal to approve an agreement with Conpress Cayman, LDC, the 	Company's principal stockholder was approved by the stockholders. The Inspector of Election certified the following vote tabulations: FOR AGAINST ABSTAIN BROKER NON-VOTES 35,982,733 48,692 77,834 1,371,170 The number of votes cast other than shares beneficially owned by Consolidated Press Holdings Limited were certified by the Inspector of Election as follows: FOR AGAINST ABSTAIN BROKER NON-VOTES 14,782,733 48,692 77,834 22,571,170 Item 6. Exhibits and Reports on Form 8-K a. Exhibits The following exhibits are included herein: 	10.20 Conpress Stock Option Agreement 10.21 Lease for New Headquarters Building 	27 Financial Data Schedule b. Forms 8-K 	The Company did not file any reports on Form 8-K during the three months ended June 30, 1996. 11 SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized. Dated: August 14, 1996 	Valassis Communications, Inc. 	 (Registrant) 	By:/s/ Robert L. Recchia -------------------------------------- 	 Robert L. Recchia 	 V.P. of Finance - Chief Financial Officer 	Signing on behalf of the Registrant and as principal financial officer.