1
                         UNITED STATES
               SECURITIES AND EXCHANGE COMMISSION
                    Washington, D.C. 20549
	
                 ___________________________

                           FORM 10-Q
                 ___________________________


(Mark One)

 /X/   Quarterly report pursuant to Section 13 or 15(d) of the  
       Securities Exchange Act of 1934

	   For the Quarterly Period Ended June 30, 1998

	Transition Report pursuant to Section 13 or 15(d) of the 
Securities Exchange Act of 1934

	          Commission File Number:  1-10991


                  VALASSIS COMMUNICATIONS, INC.
                    (Exact Name of Registrant
                   as Specified in its Charter)

	Delaware                                 38-2760940
(State or Other Jurisdiction of    (IRS Employer Identification Number)
 Incorporation or Organization)


                      19975 Victor Parkway
                     Livonia, Michigan 48152 
             (address of principal executive offices)
          Registrant's Telephone Number: (734) 591-3000

         _______________________________________________
 
Indicate by check mark whether the registrant (1) has filed all reports 
required to be filed by Section 13 or 15(d) of the Securities Exchange 
Act of 1934 during the preceding 12 months (or for such shorter period 
that the registrant was required to file such reports) and, (2) has 
been subject to such filing requirements for the past 90 days:

         Yes    /X/                       No ________

As of July 31, 1998, there were 38,652,946 shares of the Registrant's 
Common Stock outstanding.


 2
PART I - FINANCIAL INFORMATION
Item 1.  Financial Statements
                  
                   VALASSIS COMMUNICATIONS, INC.
               Condensed Consolidated Balance Sheets
                      (dollars in thousands)


                                                  June 30, December 31,
                                                    1998       1997
                                                  --------  --------
                                                (unaudited)   (note)
                                                          
ASSETS

Current assets:   
   Cash and cash equivalents                       $15,445   $35,437
   Accounts receivable (less allowance for
   doubtful accounts of $1,597 at June 30, 1998
   and $1,171 at December 31, 1997)                 73,283    81,681
   Inventories:   
      Raw materials                                 15,932    10,975
      Work in progress                               7,975    15,720
   Prepaid expenses and other                        6,020     4,536
   Deferred income taxes                             1,966     1,966
   Refundable income taxes                             ---       772
                                                  --------  --------
Total current assets                               120,621   151,087
                                                  --------  --------
Property, plant and equipment, at cost:   
   Land and buildings                               20,133    20,133
   Machinery and equipment                         113,951   108,167
   Office furniture and equipment                   19,176    17,995
   Automobiles                                         977     1,012
   Leasehold improvements                            1,007     1,022
                                                  --------  --------
                                                   155,244   148,329
   
   Less accumulated depreciation and amortization (109,725) (108,098)
                                                  --------  --------
Net property, plant and equipment                   45,519    40,231
                                                  --------  --------
Intangible assets:   
   Goodwill                                         68,594    68,594
   Other intangibles                                85,387    83,387
                                                  --------  -------- 
                                                   153,981   151,981
   
   Less accumulated amortization                  (108,758) (104,709)
                                                  --------  --------   
Net intangible assets                               45,223    47,272
                                                  --------  --------   
Other assets (primarily debt issuance costs)         1,468     2,295
                                                  --------  --------   
Total assets                                      $212,831  $240,885
                                                  ========  ========

                                -2-
    
 3
                     VALASSIS COMMUNICATIONS, INC.
           Condensed Consolidated Balance Sheets, Continued
               (dollars in thousands, except share data)


                                                 June 30,  December 31,
                                                   1998        1997
                                                ---------  ------------
                                               (unaudited)    (note)
                                                     
LIABILITIES AND STOCKHOLDERS' DEFICIT 

Current liabilities:   
   Current portion, long-term debt               $107,644   $      ---
   Accounts payable                                62,356       59,226
   Accrued interest                                 4,973        5,098
   Income taxes payable                             1,484          ---
   Accrued expenses                                24,564       25,890
   Progress billings                               30,426       58,239
                                                 ---------    ---------
Total current liabilities                         231,447      148,453
                                                 ---------    ---------   

Long-term debt                                    254,924      367,075
Deferred income taxes                               2,315        2,315
Minority interest                                       2            9
   
Stockholders' deficit:   
 Common stock of $.01 par value. Authorized
  100,000,000 shares; issued 45,775,254 at 
  June 30, 1998 and 44,515,599  at December 31,
  1997; outstanding 38,871,354 at June 30, 1998
  and 39,515,599 at December 31, 1997                458          445
 Additional paid-in capital                      104,263       72,399
 Accumulated deficit                            (193,674)    (236,625)
 Foreign currency translations                      (310)        (146)
 Treasury stock, at cost (6,903,900 shares at
  June 30, 1998 and 5,000,000 shares at 
  December 31, 1997)                            (186,594)    (113,040)
                                                ---------    ---------   
Total stockholders' deficit                     (275,857)    (276,967)
                                                ---------    ---------   

Total liabilities and stockholders' deficit     $212,831     $240,885
                                                =========    =========  

NOTE: The balance sheet at December 31, 1997 has been derived from the 
audited financial statements at that date but does not include 
all of the information and footnotes required by generally 
accepted accounting principles for complete financial statements.


See accompanying notes to condensed consolidated financial statements.


                                  -3
 4
                    VALASSIS COMMUNICATIONS, INC.
             Condensed Consolidated Statements of Operations
              (dollar  in thousands, except per share data)
                            (unaudited)



                                Quarter Ended        Six Months Ended
                             -------------------    -------------------
                             June 30,   June 30,    June 30,   June 30,
                               1998       1997        1998       1997
                             --------   --------    --------   --------
                                                   
Revenues:       
   Net sales                 $178,406   $164,038    $383,357   $343,135
   Other                          490        216       1,222      1,078
                             --------   --------    --------   --------

   Total revenues             178,896    164,254     384,579    354,213
                             --------   --------    --------   --------
       
Costs and expenses:       
   Cost of products sold      118,133    106,037     252,035    229,677
   Selling, general and
    administrative             22,717     24,683      41,170     41,728
   Amortization of intangible
    assets                      2,025      2,015       4,049      4,526
   Interest                     8,767      9,241      17,774     19,340
                             --------   --------    --------   --------

   Total costs and expenses   151,642    141,976     315,028    295,271
                             --------   --------    --------   --------
      
 Earnings before income taxes  27,254     22,278      69,551     58,942
       
   Income taxes                10,350     10,534      26,600     24,900
                             --------   --------    --------   --------
       
 Net earnings                 $16,904    $11,744     $42,951    $34,042
                             ========   ========    ========   ========       
       
 Net earnings per common
    share, basic              $   .43    $   .29     $  1.08    $   .82
       
 Net earnings per common
    share, diluted            $   .43    $   .29     $  1.07    $   .81
       
       
       
 Shares used in computing 
    net earnings per share 39,176,877 40,985,926  39,642,591 41,456,819
                           ========== ==========  ========== ==========


See accompanying notes to condensed consolidated financial statements.


                                  -4-
 5

                 VALASSIS COMMUNICATIONS, INC.
          Condensed Consolidated Statements of Cash Flows
                         (in thousands)
                          (unaudited)


                                                    Six Months Ended
                                                  ---------------------     
                                                  June 30,     June 30,
                                                    1998         1997
                                                  --------     --------
                                                         
Cash flows from operating activities:   
 Net earnings                                      $42,951     $34,042
 Adjustments to reconcile net earnings to net
  cash provided by operating activities:   
    Depreciation and amortization                    7,819       7,850
    Provision for losses on accounts receivable        450         451
    Minority interest                                   (7)         16
    Loss (gain) on sale of property, plant and
     equipment                                           1        (207)
    Changes in assets and liabilities which
     increase(decrease) cash flow:   
        Accounts receivable                          7,948      21,799
        Inventories                                  2,788         139
        Prepaid expenses and other                  (1,484)     (1,185)
        Other assets                                   827       2,945
        Accounts payable                             3,130         304
        Accrued expenses and interest               (3,451)      7,395
        Income taxes                                10,601         469
        Progress billings                          (27,813)    (24,597)
                                                  --------     --------
              Total adjustments                        809      15,379
                                                  --------     --------   
      Net cash provided by operating activities     43,760      49,421
                                                  --------     --------   
Cash flows from investing activities:   
   Additions to property, plant and equipment       (8,660)    (10,453)
   Return of capital to minority shareholder
     of Valcheck                                       ---        (500)
   Proceeds from the sale of property, plant
     and equipment                                      93         224
   Acquisitions                                       (450)        ---
   Other                                              (164)        172
                                                  --------     --------
      Net cash used in investing activities         (9,181)    (10,557)
                                                  --------     --------   
Cash flows from financing activities:   
   Repayment of long-term debt                      (4,549)    (19,990)
   Proceeds from the issuance of common stock       23,532       3,873
   Purchase of treasury shares                     (73,554)    (42,815)
                                                  --------     --------
      Net cash used in financing activities        (54,571)    (58,932)
                                                  --------     --------   
Net decrease in cash                               (19,992)    (20,068)
Cash at beginning of period                         35,437      60,172
                                                  --------     --------
Cash at end of period                              $15,445     $40,104
                                                  ========     ========

                                 -5-         

 6
                  VALASSIS COMMUNICATIONS, INC.
      Condensed Consolidated Statements of Cash Flows, Continued
                         (in thousands)
                          (unaudited)


                                                    Six Months Ended
                                                  ---------------------      
                                                  June 30,     June 30,
                                                    1998         1997
                                                  --------     --------
                                                         
Supplemental disclosure of cash flow information: 
  
   Cash paid during the period for interest        $17,899     $19,866
   Cash paid during the period for income taxes    $15,999     $24,431
   



See accompanying notes to condensed consolidated financial statements.































                               -6-


 7
                   VALASSIS COMMUNICATIONS, INC.
        Notes to Condensed Consolidated Financial Statements

1.	Basis of Presentation

	The accompanying unaudited condensed consolidated financial 
statements have been prepared in accordance with generally 
accepted accounting principles for interim financial information 
and with the instructions to Form 10-Q and Article 10 of 
Regulation S-X. Accordingly, they do not include all of the 
information and footnotes required by generally accepted 
accounting principles for complete financial statements. In the 
opinion of management, the information contained herein reflects 
all adjustments necessary for a fair presentation of the 
information presented. All such adjustments are of a normal 
recurring nature. The results of operations for the interim 
periods are not necessarily indicative of results to be expected 
for the fiscal year. For further information, refer to the 
consolidated financial statements and footnotes thereto included 
in the Company's Annual Report on Form 10-K for the year ended 
December 31, 1997.

2.	Accounting Change

	During the quarter ended March 31, 1998, the Company changed its 
method of accounting for inventories from the last-in, first-out 
(LIFO) method to the first-in, first-out (FIFO) method. The 
Company believes the change is preferable because the FIFO method 
better reflects the economic reality of its inventory management 
practices and provides a better matching of current costs with 
revenues.

	The change in method of inventory costing has been applied 
retroactively. Due to debit balance LIFO reserves and 
corresponding lower-of-cost-or-market reserves, the change had no 
effect on the balance sheet at December 31, 1997 or the income 
statement for the quarter or six-month period ended June 30, 1997.

3.	Contingencies

	The Company is involved in various claims and legal actions 
arising in the ordinary course of business. In the opinion of 
management, the ultimate disposition of these matters will not 
have a material adverse effect on the Company's financial 
position.

4.	Earnings Per Share

	The Company adopted Statement of Financial Accounting Standards 
No. 128 "Earnings per Share," effective for the annual period 
ending after December 15, 1997. This standard revised the 
calculation of EPS and requires the Company to report diluted EPS 
in addition to basic EPS. Basic EPS is based on the average shares 
outstanding, while diluted EPS gives effect to all dilutive 
potential common shares outstanding.

                                -7-

 8
                  VALASSIS COMMUNICATIONS, INC.
        Notes to Condensed Consolidated Financial Statements


5.	Comprehensive Income

	The Company adopted Statement of Financial Accounting Standards 
No. 130, "Reporting Comprehensive Income," beginning January 1, 
1998. The effect of this pronouncement is not material to the 
Company's financial statements.












































                                   -8-

 9
Item 2.	Management's Discussion and Analysis of Financial Condition
          and Results of Operations.

Certain statements under the caption "Management's Discussion and 
Analysis of Financial Condition and Results of Operations," constitute 
"forward-looking statements" within the meaning of the Private 
Securities Litigation Reform Act of 1995. Such forward-looking 
statements involve known and unknown risks and uncertainties and other 
factors which may cause the actual results, performance or achievements 
expressed or implied by such forward-looking statements. Such factors 
include, among others, the following:  a new competitor in the 
Company's core free-standing insert business and consequent price 
competition; an increase in the Company's paper costs, new technology 
that would make free-standing inserts less attractive; a shift in 
customer preference for different promotional materials, promotional 
strategies or coupon delivery modes, including in-store advertising 
systems and other forms of coupon delivery; or general business and 
economic conditions.

Results of Operations
- -----------------------
Three Months Ended June 30, 1998 and June 30, 1997
- --------------------------------------------------
Total revenues for the quarter ended June 30, 1998 increased 8.9% to 
$178.9 million from $164.3 million for the year ago quarter. Total 
revenues rose primarily as a result of increased volume, despite the 
publication of one less FSI program. Free-standing insert (FSI) revenue 
increased 3.8% for the quarter ended June 30, 1998, rising to $135.1 
million from $130.2 million for the quarter ended June 30, 1997. FSI 
pricing showed a modest improvement, and volume and market share were 
both up for the second quarter of 1998. VIP revenue was up 18.8% from 
$19.1 million for the second quarter 1997, to $22.7 million for the 
same quarter in 1998. Sampling revenue was $11.5 million for the 
quarter, versus $5.0 million in the prior year quarter.

Paper costs were up significantly from the year ago period, 
contributing to an overall decrease in the gross profit margin to 34.0% 
in the quarter ended June 30, 1998, from 35.4% in the same quarter last 
year.  Due to increased page volume, resulting in a greater average book 
size, media and print costs decreased on a unit basis for the second quarter 
of 1998 versus the same quarter last year.

Selling, general and administrative expenses decreased to $22.7 million 
for the three months ended June 30, 1998, from $24.7 million in the 
comparable period of 1997. The three months ended June 30, 1998 
included a one-time charge of $6.0 million related to the early 
retirement and resulting amendment to the employment contract of the 
former CEO, and the three months ended June 30, 1997, included a one-
time charge of $7.3 million, for a non-recurring special payment to 
certain VCI executives, funded by Consolidated Press Holdings (CPH), 
the selling shareholder of the Company's secondary offering. Without    
these one-time charges, SG&A would have been $16.7 million in the


                               -9- 

 10
quarter ended June 30, 1998 and $17.4 million in the quarter ended
June 30, 1997. Management expects selling, general and administrative 
expenses to remain at similar levels during the remainder of the year. 

The effective tax rate for the quarter ended June 30, 1998 was 38%, 
compared to 47% in the quarter ended June 30, 1997. The decrease in the 
rate was due to a portion of the special one-time charge in 1997, 
referred to above, being considered non-deductible in calculating the 
necessary tax provision for the prior-year quarter.

Net earnings were $16.9 million, compared to $11.7 million for the same 
quarter last year. Net earnings rose primarily as a result of strong 
FSI volume, and the after-tax effect of the one-time charges referred 
to earlier being greater on the prior year results than on the current 
year results.

Six Months Ended June 30, 1998 and June 30, 1997
- ------------------------------------------------
The Company's revenue for the first six months of 1998 was up 8.6% to 
$384.6 million, as compared to $354.2 million for the same period in 
1997. This increase was fueled by a 7.5% gain in FSI revenue from 
$271.6 million in the first six months of 1997, to $292.0 million in 
the comparable 1998 period. FSI revenue rose as a result of higher 
volume due, in part, to improved market share and slightly improved 
pricing during the first six months of 1998. In addition, stronger VIP 
and Sampling sales contributed to the overall increase in revenue. VIP 
revenue was up 18.7% to $52.6 million for the first six months of 1998, 
as compared to $44.3 million in the same period of 1997. Management 
expects continued growth for VIP due to the additional capacity 
provided by a new printing press installed in June 1998, as well as the 
addition of a large 1998 contract. Sampling revenue rose 100.0% from 
$10.8 million for the first six months of 1997, to $21.6 million for 
the first six months of 1998. Based on the current level of 
prebookings, management expects growth in excess of 50% for this 
division in 1998.  ROP revenue decreased 60.0% to $5.8 million for the 
six months ended June 30, 1998, compared to $14.5 million for the six 
months ended June 30, 1997.

Gross margin decreased from 35.2% during the first six months of 1997, 
to 34.5% for the same period in 1998, as increased sales were offset by 
significant increases in paper costs. Although the Company has 
experienced higher paper costs in 1998 versus a year ago, management 
believes paper prices have peaked and expects no further increases for the
year.  In addition, management expects the cost of paper to decrease in 1999.

Selling, general and administrative expenses were $41.2 million for the 
six months ended June 30, 1998, compared with $41.7 million for the 
same period last year. The six months ended June 30, 1998 included a 
one-time charge of $6.0 million related to the early retirement and 
resulting amendment to the employment contract of the former CEO, and 
the six months ended June 30, 1997, included a one-time charge of $7.3 
million, for a non-recurring special payment to certain VCI executives, 
funded by Consolidated Press Holdings (CPH), the selling shareholder of 
the Company's secondary offering. Without these one-time charges, SG&A 
would have increased 2.0% for the six months ended June 30, 1998, 
versus the year-ago period, due primarily to additional advertising 
expenditures in the first half of 1998 versus the same period a year 
ago.
                              -10-                                        

 11
The effective tax rate for the six months ended June 30, 1998 was 
38.2%, compared with 42.2% for the six months ended June 30, 1997. The 
decrease was due to a portion of the special one-time charge in 1997, 
referred to above, being considered non-deductible for the year-ago 
quarter.

For the six months, net earnings were $43.0 million, versus $34.0 
million for the same six months last year. The increase in net earnings 
is attributable to increased volume and pricing in the FSI business, 
combined with the increased volume of VIP and Sampling sales. 

Financial Condition, Liquidity and Sources of Capital
- -----------------------------------------------------

Cash and cash equivalents totaled $15.4 million at June 30, 1998, down 
$20.0 million from December 31, 1997. This was the result of cash 
provided by operating activities of $43.8 million, and cash used in 
investing activities and financing activities of $9.2 million and $54.6 
million, respectively.

Cash flow from operating activities decreased from $49.4 million for 
the six months ended June 30, 1997 to $43.8 million for the six months 
ended June 30, 1998, despite an increase in earnings. This decrease was 
mainly due to changes in accounts receivable and progress billings. The 
net receivable balance at December 31, 1996 was unusually high, leading 
to above average collections during the first half of 1997.

A portion of the Company's debt(which totaled $362.6 million as of June 30,
1998), in the amount of $107.6 million, will be due in March of 1999. The 
Company is currently evaluating its options with respect to this debt, 
including refinancing or retiring some or all of this debt.  The Company also
had the ability as of June 30, 1998 to incur $40.0 million of additional
indebtedness under its existing credit facility.

Management believes the Company will generate sufficient funds from 
operations and will have sufficient lines of credit available to meet 
currently anticipated liquidity needs, including interest and required 
principal payments on indebtedness.

Year 2000 Compliance
- --------------------
The Year 2000 issue is the result of computer programs being written 
using two digits rather than four to define the year. Any of the 
Company's computer programs that have date-sensitive software may 
recognize a date using "00" as the year 1900 rather than 2000. This 
problem could force computers to either shut down or provide incorrect 
data or information.

In response to the Year 2000 issue, the Company has created two project 
plans; one for program modifications and the second for implementing 
new financial software upgrades. The Company estimates the costs 
related to the implementation of the program modification plan and the 
financial software upgrade plan to be approximately $550,000 and 
$350,000, respectively, which will be funded through operating cash 
flows. The Company plans for all critical systems to be Year 2000 
compliant by the end of 1998.

                               -11-

 12
In addition, the Company has begun to ask its vendors, service 
providers and customers about their progress in identifying and 
addressing problems that their computer systems may face in correctly 
processing date information related to the Year 2000. It is not 
possible to quantify the aggregate cost to the Company with respect to 
vendors, service providers and customers with Year 2000 problems, 
although the Company does not anticipate it will have a material 
adverse impact on its business.










































                              -12-


 13
Part II - Other Information

item 4.  Submission of Matters to a Vote of Security Holders

a.  The Company held its Annual Meeting of Stockholders on May 19, 1998.

c.  The election of the nominees for directors who will serve for a term to 
expire at the next Annual Meeting of Stockhoders or until their respective
successors have been duly elected and qualified was voted on by the stock-
holders.  The nominees, all of whom were elected, were:  David A. Brandon, 
Mark C. Davis, Jon M Huntsman, Jr., Larry L. Johnson, Brian M. Powers, 
Robert L. Recchia, Alan F. Schultz and Faith Whittlesey.  The Inspector of
Election certified the following vote tabulations with respect thereto:

          Director            For            Withheld      Broker Non-Votes
    --------------------   -----------    --------------   ----------------

    David A. Brandon       33,808,490       334,320              0
    Mark C. Davis          33,812,489       330,321              0
    Jon M. Huntsman, Jr.   33,851,135       291,675              0
    Larry L. Johnson       33,815,680       327,130              0
    Brian M. Powers        33,817,528       325,282              0
    Robert L. Recchia      33,812,438       330,372              0
    Alan F. Schultz        33,850,562       292,248              0
    Faith Whittlesey       33,812,168       330,702              0

2.  A proposal to approve Amendment Number 4 to the Company's 1992 Long-Term 
Incentive Plan to increase the number of shares reserved for issuance thereunder
was approved by the stockholders.

     The Inspector of Election certified the following vote tabulations:

         For          Against          Abstain       Broker Non-Votes
      ---------     -----------      -----------     ----------------

      31,216,097     2,799,505          47,818             79,390

3.  A proposal to ratify the selection of Deloitte & Touch LLP, as auditors 
of the Company for the 1998 fiscal year was approved by the stockholders.

     The Inspector of Election certified the following vote tabulations:

        For           Against          Abstain        Broker Non-Votes
      --------      -----------      -----------      ----------------

     34,074,637        7,537            60,636                0


                               -13-


 14
Item 6.  Exhibits and Reports on Form 8-K

  a.  Exhibits

	  The following exhibits are included herein:

      10.5 (d)	Amendment to Employment Agreement of David A. Brandon
               dated as of June 3, 1998.

          (27) Financial Data Schedule

  b.  Form 8-K

  The Company filed a report on Form 8-K, dated June 4, 1998,
  announcing that Alan F. Schultz had been named President and CEO,
  succeeding David A. Brandon.





























                               -14-




 15

Signatures


Pursuant to the requirements of the Securities Exchange Act of 1934, 
the Registrant has duly caused this report to be signed on its behalf 
by the undersigned thereunto duly authorized.



Dated:  August 7, 1998





                                     Valassis Communications, Inc.
                                             (Registrant)



                 
                                     By: /s/ Robert L. Recchia
                                        ----------------------------- 	
                                        Robert L. Recchia
	                                    Executive Vice President -
                                        Chief Financial Officer


                            		       Signing on behalf of the
                                     Registrant and as principal
                                     financial officer.




















                             -15-