EXHIBIT 10.E


                               THE DIAL CORP
                         MANAGEMENT INCENTIVE PLAN

I.   PURPOSE:

     The purpose of The Dial Corp Management Incentive Plan
     (Plan) is to provide key executives of The Dial Corp and its
     subsidiaries with an incentive to achieve goals as set forth
     under this Plan for each calendar year (Plan Year) for their
     respective companies and to provide effective management and
     leadership to that end.

II.  PHILOSOPHY:

     The Plan will provide key executives incentive bonuses based
     upon appropriately weighted pre-defined net income, net
     capital employed or other cash flow measure (in the case of
     subsidiaries), and return on actual or pro forma equity or
     similar measures of performance.

III. SUBSIDIARIES, SUBSIDIARY GROUPS, AND DIVISIONS:

     A.   Each subsidiary, subsidiary group, line of business or
          division listed below is a "Company" for the purposes
          of this Plan:

          Name of Company
          ---------------

          Aircraft Service International group
          Brewster Transport Company Limited
          Consumer Products group
            Food Division
            Household Division
            International Division
            Laundry Division
            Soap Division
          Crystal Holidays, Limited
          Dobbs International Services, Inc. group
          Exhibitgroup, Inc.
          Greyhound Exposition Services, Inc. group*
          Greyhound Leisure Services, Inc. group
          Greyhound Lines of Canada Ltd. 
          Jetsave Inc. group
          Premier Cruise Lines, Inc.
          Restaura, Inc. group
          Travelers Express Company, Inc. group

          The Dial Corp may, by action of its Board of Directors,
          add or remove business units on the list of participant
          companies from time to time.

          *For purposes of group and Corporate accruals only.


     B.   PERFORMANCE GOALS:

          1.   BASE EARNINGS:

               A realistic "base earnings" target for the plan
               year for each Company will be recommended by the
               Chief Executive Officer of The Dial Corp to the
               Executive Compensation Committee of The Dial Corp
               Board of Directors (Committee) for approval taking
               into account historical income, plan year
               financial plan income (on the same basis as
               determined below), overall corporate objectives,
               and, if appropriate, other circumstances.

               Income for subsidiary base earnings determination
               and for calculating the bonus pool of each Company
               shall mean net income (after deducting charges
               against income for all incentives earned,
               including those earned under this Plan) adjusted
               to appropriately exclude the effects of gains and
               losses from the sale or other disposition of
               capital assets other than equipment utilized in
               rental or leasing operations and vehicles.  
               Further, there will be a deduction from (addition
               to) actual net income for the amount by which a
               Company's excess of 90-day and over receivables
               over its allowance for doubtful accounts has
               increased (decreased) during the year.

               Special treatment of any other significant unusual
               or non-recurring items (for purposes of base
               earnings and/or return on equity and/or net
               capital employed or other cash flow calculations)
               arising after a subsidiary's  targets are set may
               be recommended by the Chief Executive Officer of
               The Dial Corp to the Committee for approval,
               including, for example, appropriate adjustment of
               base earnings and/or return on equity and/or net
               capital employed targets to reflect planned
               effects of an acquisition approved after targets
               are set.  Other examples include extraordinary
               items, effects of a change in accounting
               principles or a change in federal income tax
               rates.  In certain extreme cases, unplanned
               effects of major litigation, remediation of
               environmental matters, significant uninsured
               losses or a significant restructuring, or the
               bankruptcy of a major vendor or customer are
               further examples of the types of items which could
               be (but are not required to be) considered for
               possible special treatment.  

          2.   RETURN ON THE DIAL CORP PRO FORMA EQUITY (Except
               Travelers Express Company, Inc. group):

               A return on equity calculation for each Company
               will be made by dividing each year's net earnings
               after tax by the average quarterly (beginning of
               year and each quarter-end, including year-end) pro
               forma equity.  For purposes of this calculation,
               pro forma equity shall be deemed to be 65% of the
               sum of each Company's actual equity plus its debt,
               including intercompany accounts payable less
               intercompany accounts receivable (net capital
               employed) and net income shall be adjusted (1) to
               exclude 65% of intercompany interest income and
               (2) to deduct (or add) 65% of the pro forma
               interest, calculated at 8% per annum, on the
               excess (or deficiency) of 35% of the average
               beginning and ending balance of net capital
               employed over the average beginning and ending
               balance of outstanding debt (pro forma additional
               or excess debt), so that each Company's return on
               equity is based on a pro forma 65% equity and 35%
               debt structure (equivalent to a debt/equity ratio
               of .54 to 1 or a debt/capital ratio of 35%) for
               the net capital employed by it.  A realistic
               return on equity target for the Plan Year will be
               recommended by the Chief Executive Officer of The
               Dial Corp for approval to the Committee, taking
               into account historical return on equity data,
               plan year financial plan return on equity (on the
               same basis as previously described), overall
               corporate objectives, and, where appropriate,
               other circumstances.

          3.   RETURN ON THE DIAL CORP EQUITY (Travelers Express
               Company, Inc. group):

               A return on equity calculation for the Travelers
               Express Company, Inc. group will be made by
               dividing each year's net income after taxes by the
               average quarterly (beginning of year and each
               quarter-end, including year-end) equity.  A
               realistic return on equity target for the Plan
               Year will be recommended by the Chief Executive
               Officer of The Dial Corp for approval to the
               Committee, taking into account historical return
               on equity data, plan year financial plan return on
               equity (on the same basis as previously
               described), overall corporate objectives, and,
               where appropriate, other circumstances.

          4.   NET CAPITAL EMPLOYED (or other cash flow measure):

               Realistic monthly net capital employed (as defined
               in [2] above) targets  for the Plan Year will be
               recommended by the Chief Executive Officer of The
               Dial Corp for approval to the Committee, taking
               into account planned capital expenditures and
               working capital levels, overall corporate
               objectives, and, where appropriate, other
               circumstances.  The effects of any major unplanned
               sale of assets, acquisition, or capital
               expenditures will be considered on an individual
               basis in determining performance as compared to
               target.

          5.   ESTABLISHING TARGETS:

               The actual targets for base earnings, return on
               equity and net capital employed will be
               established by the Committee after receiving the
               recommendations of the Chief Executive Officer of
               The Dial Corp.

     C.   PARTICIPANT ELIGIBILITY:

          The Committee will select the Executive Officers as
          defined under Section 16b of the Securities Exchange
          Act eligible for participation prior to the beginning
          of the year.  Other personnel will be eligible for
          participation as designated by each Company President
          or Chief Executive Officer and recommended to the Chief
          Executive Officer of The Dial Corp for approval,
          limited only to those executives who occupy a position
          in which they can significantly affect operating
          results as pre-defined by appropriate and consistent
          criteria, i.e., base salary not less than $49,000 per
          year, or base salary not less than 50% of the Company's
          Chief Executive Officer, or position not more than the
          third organizational level below the Company Chief
          Executive Officer or another applicable criteria.

          NOTE:  Individuals not qualifying under the criteria
          established for the Plan Year who were included in the
          previous year will be grandfathered (continue as
          qualified participants until retirement, reassignment,
          or termination of employment) if designated by the
          Company President or Chief Executive Officer, and
          approved by the Chief Executive Officer of The Dial
          Corp.

     D.   TARGET BONUSES:

          Target bonuses will be approved by the Committee for
          each Executive Officer in writing within the following
          parameters prior to the beginning of the Plan Year and
          will be expressed as a percentage of salary.  Target
          bonuses for other eligible personnel will be
          established in writing within the following parameters
          subject to approval by the Chief Executive Officer of
          The Dial Corp.

          Actual bonus awards will be dependent on Company
          performance versus the targets established prior to the
          beginning of the year.  A threshold performance will be
          required before any bonus award is earned.  Awards will
          also be capped when stretch performance levels are
          achieved.


                         AS A PERCENTAGE OF SALARY
SUBSIDIARY
POSITIONS           THRESHOLD**         TARGET         CAP***
- ----------          -----------         ------         ------

Chief Executive
Officer/President*       22.5%            45%          76.5%
                         20.0%            40%          68.0%

Executive Vice
President, Senior
Vice President,
and Other Operating
Executives               20.0%            40%          68.0%

Vice Presidents*         17.5%            35%          59.5%
                         15.0%            30%          51.0%

Key Management
Reporting to Officers*   12.5%            25%          42.5%
                         10.0%            20%          34.0%

Staff Professionals*      7.5%            15%          25.5%
                          5.0%            10%          17.0%
- ----------------------------  

*    Target Bonus, as determined by the Committee, is dependent
     upon organizational reporting relationships.

**   Reflects minimum achievement of both performance targets. 
     Threshold could be one-half of this amount if minimum
     achievement of only one performance target is met.

***  Cap could be up to 105% of amounts shown if net capital
     employed (or other cash flow measure) targets are achieved.

     E.   BONUS POOL TARGET:

          1.   The "Bonus Pool Target" will be initially
               established prior to the beginning of the Plan
               Year and will be adjusted to equal the sum of the
               target bonuses of all designated participants in
               each Company based upon actual Plan Year salaries,
               as outlined in paragraph D above, plus 15% for
               Special Achievement Awards.

          2.   The bonus pool will accrue ratably such that

               a)   on 50% of the sum of target bonuses:

                    i)   no bonus will be earned if less than 80%
                         of the base earnings target is achieved;

                    ii)  50% to 100% will be earned if 80% to
                         100% of the base earnings target is
                         achieved;

                    iii) 100% to 170% will be earned if 100% to
                         120% of the base earnings target is
                         achieved; and

                    iv)  the bonus pool earned shall be subject
                         to a further calculation whereby 90%,
                         95%, 100%, 105%, or 110% of such base
                         earnings bonus pool otherwise accruable
                         will be the final bonus pool hereunder,
                         depending on the average of the twelve
                         months' achievement against net capital
                         employed (or other cash flow) targets.

               b)   on 50% of the sum of target bonuses:

                    i)   no bonus will be earned if less than 80%
                         of the return on equity target is
                         achieved;

                    ii)  50% to 100% will be earned if 80% to
                         100% of the return on equity target is
                         achieved; and

                    iii) 100% to 170% will be earned if 100% to
                         120% of the return on equity target is
                         achieved.

               c)   Notwithstanding 2. a) i), ii), and iii); and
                    b) i), ii), and iii); of this paragraph E,
                    the ratable accrual of either or both targets
                    may be established for threshold within the
                    range of  above 80% up to and including 95%
                    and for maximum within the range of below
                    120% down to 110%, for certain subsidiaries
                    of this Company as may be designated by the
                    Committee after considering the
                    recommendations of the Chief Executive
                    Officer of The Dial Corp.

          3.   Bonus pool accruals not paid out shall not be
               carried forward to any succeeding year.


     F.   INDIVIDUAL BONUS AWARDS:

          1.   Indicated bonus awards will be equal to the
               product of the target bonus percentage times the
               weighted average percentage of bonus pool accrued
               as determined in paragraph E above times the
               individual's actual base salary earnings during
               the Plan Year, subject to adjustments as follows:

               a)   discretionary upward or downward  adjustment
                    of formula bonus awards by the Committee
                    after considering the recommendation of the
                    Company President or Chief Executive Officer
                    with the approval of the Chief Executive
                    Officer of The Dial Corp, and 

               b)   discretionary downward adjustment of awards
                    by the Committee for those executive officers
                    affected by Section 162(m) of the Internal
                    Revenue Code, and

               c)   no individual award may exceed the
                    individual's capped target award and the
                    aggregate recommended bonuses may not exceed
                    the bonus pool accrued for other than Special
                    Achievement Awards.

          2.   Bonuses awarded to the participating management
               staff of subsidiary groups may be paid from funds
               accrued based upon the bonus pool target for such
               participants times the weighted average
               performance of the Companies in the subsidiary
               group, subject to adjustments as above.


IV.  THE DIAL CORP CORPORATE STAFF:

     A.   PERFORMANCE GOALS:

          1.   BASE EARNINGS PER SHARE:

               A realistic "base earnings per share" from
               continuing operations target for The Dial Corp
               will be recommended by the Chief Executive Officer
               of The Dial Corp to the Committee for approval
               after considering historical earnings per share
               from continuing operations, plan year financial
               plan income, overall corporate objectives, and, if
               appropriate, other circumstances.

               Special treatment of any significant unusual or
               non-recurring items (for purposes of base earnings
               per share and/or return on equity calculations)
               arising after targets are set for Corporate staff
               may be recommended by the Chief Executive Officer
               of The Dial Corp for approval by the  Committee,
               including appropriate adjustment of base earnings
               per share and/or return on equity targets to
               reflect planned effects of a major acquisition or
               change in capital structure approved after targets
               are set.  Other examples include extraordinary
               items, one time gains or losses arising from
               discontinued operations, effects of a change in
               accounting principles or a change in federal
               income tax rates.  Reclassification of a major
               business unit to discontinued operations status
               after targets have been set would also require
               adjustment because of effect on continuing
               operations results.  Generally, restructuring
               charges, gain or loss on sale of a smaller
               subsidiary, or other one-time income or loss items
               mentioned in the subsidiary section would not be
               considered for special treatment for corporate
               staff, as the corporate mission is to successfully
               manage the effects of such items.

          2.   RETURN ON COMMON STOCKHOLDERS' EQUITY:

               A return on common stockholders' equity
               calculation will be made by dividing each year's
               net income (after taxes) from continuing
               operations, less preferred stock dividend
               requirements, by the monthly average of common
               stockholders' equity (return on common equity). 
               Consideration will be given to any known or
               anticipated changes in equity structure and
               appropriate industry averages, and a realistic
               return on common stockholders' equity target for
               the Plan Year will be recommended by the Chief
               Executive Officer of The Dial Corp to the
               Committee for approval, taking into account
               historical return on common stockholders' equity
               data, Plan Year financial plan return on common
               stockholders' equity (on the same basis as
               previously described), overall corporate
               objectives, and, if appropriate, other
               circumstances.

     B.   PARTICIPANT ELIGIBILITY:

          The Committee will select the Executive Officers as
          defined under Section 16b of the Securities Exchange
          Act eligible for participation prior to the beginning
          of the year.  Other personnel will be eligible for
          participation as recommended by the appropriate staff
          Vice President and as approved by the Chief Executive
          Officer of The Dial Corp, limited only to those
          executives who occupy a position in which they can
          significantly affect operating results as defined by
          the following criteria:

          a)   Salary grade 25 and above; and

          b)   Not more than Organizational Level Four below the
               Chief Executive Officer.

          NOTE:  Individuals not qualifying under the criteria
          established for the Plan Year who were included in the
          previous year will be grandfathered (continue as
          qualified participants until retirement, reassignment,
          or termination of employment) if designated by the
          appropriate Vice President and approved by the Chief
          Executive Officer of The Dial Corp.

     C.   TARGET BONUSES:

          Target bonuses will be approved by the Committee for
          each Executive Officer in writing within the following
          parameters prior to the beginning of the Plan Year and
          will be expressed as a percentage of salary.  Target
          bonuses for other eligible personnel will be
          established in writing within the following parameters
          subject to approval by the Chief Executive Officer of
          The Dial Corp.

          Actual bonus awards will be dependent on Company
          performance versus the targets established prior to the
          beginning of the year.  A threshold performance will be
          required before any bonus award is earned.  Awards also
          will be capped when stretch performance levels are
          achieved.


                         AS A PERCENTAGE OF SALARY
CORPORATE
POSITIONS           THRESHOLD**         TARGET         CAP***
- ----------          -----------         ------         ------

Chairman,             30.00%              60%          102.0%
President &
Chief Executive
Officer

Senior Advisory       22.50%              45%           76.5%
Group

Corporate Staff       20.00%              40%           68.0%
Officers

Staff Directors*      17.50%              35%           59.5%
                      15.00%              30%           51.0%
                      12.50%              25%           42.5%
                      10.00%              20%           34.0%

Staff                  7.50%              15%           25.5%
Professionals*         5.00%              10%           17.0%
- ------------------------------

*    Target Bonus, as determined by the Committee, is dependent
     upon Organizational Reporting Relationships.

**   Reflects minimum of achievement of both performance targets. 
     Threshold could be one-half of this amount if minimum
     achievement of only one performance target is met.

     D.   BONUS POOL TARGET

          1.   The "Bonus Pool Target" will be established prior
               to the beginning of the Plan Year and will be
               adjusted to equal the sum of the target bonuses of
               all qualified participants based upon actual Plan
               Year base salaries, as outlined in paragraph C
               above, plus 15% for Special Achievement Awards.

          2.   The bonus pool will accrue ratably such that

               a)   on 50% of the sum of the target bonuses:

                    i)   no bonus will be earned if less than 80%
                         of earnings per share target is
                         achieved;

                    ii)  50% to 100% will be earned if 80% to
                         100% of earnings per share target is
                         achieved; and

                    iii) 100% to 170% will be earned if 100% to
                         120% of earnings per share target is
                         achieved.

               b)   on 50% of the sum of target bonuses:

                    i)   no bonus will be earned if less than 80%
                         of the return on equity target is
                         achieved;

                    ii)  50% to 100% will be earned if 80% to
                         100% of the return on equity target is
                         achieved; and

                    iii) 100% to 170% will be earned if 100% to
                         120% of the return on equity target is
                         achieved

               provided no less than an amount equal to 12.5% of
               the actual bonus accruals earned under section III
               of this Plan or any spin-off Line of Business
               Incentive Plan established after 1984, for
               participants under section III herein will be
               earned hereunder, up to an aggregate maximum of
               170% of Bonus Pool Target and transferred by the
               companies covered in section III, herein, to The
               Dial Corp.  For purposes of this determination
               only, the 170% (plus up to 8.5% upward cash flow
               adjustment) upper limit shall not apply on such
               actual bonus accrual calculations for
               subsidiaries, subsidiary groups and divisions.

               c)   Notwithstanding 2. a)i),ii) and iii); and
                    b)i),ii), and iii); of this paragraph D, the
                    ratable accrual of either or both targets may
                    be established for threshold within the range
                    of 80% up to and including 95% and for
                    maximum within the range of below 120% down
                    to 105% as may be designated by the
                    Committee.

          3.   Bonus pool accruals not paid out shall not be
               carried forward to any succeeding year.

     E.   INDIVIDUAL BONUS AWARDS:

          Indicated bonus awards will be equal to the product of
          the target bonus percentage times the weighted average
          percentage of bonus pool accrued as determined in
          paragraph D above times the individual's actual Plan
          Year base salary earnings, subject to adjustments as
          follows:

               a)   discretionary upward or downward adjustment
                    of formula awards  by the Committee after
                    considering the recommendations of the Chief
                    Executive Officer of The Dial Corp,


               b)   discretionary downward adjustment of awards
                    by the Committee for those Executive Officers
                    affected by Section 162(m) of the Internal
                    Revenue Code, and

               c)   no individual award may exceed the
                    individual's capped target award and the
                    aggregate recommended bonuses may not exceed
                    the bonus pool accrued for other than Special
                    Achievement Awards.

V.   SPECIAL ACHIEVEMENT AWARDS:

     Special bonuses of up to 15% of base salary for exceptional
     performance to exempt employees who are not participants in
     this Plan, including newly hired employees, may be
     recommended at the discretion of the Chief Executive Officer
     to the Committee from the separate funds for discretionary
     awards provided for under paragraphs III E and IV D. 
     Special Achievement Awards may be granted to participants in
     exceptional cases from any funds accrued under this Plan, as
     recommended by the Chief Executive Officer to the Committee
     for approval.

VI.  APPROVAL AND DISTRIBUTION:

     The individual incentive bonus amounts and the terms of
     payment thereof will be fixed following the close of the
     Plan Year by the Committee.  Any award made under this Plan
     is subject to the approval of this Plan by the stockholders
     of The Dial Corp.

VII. COMPENSATION ADVISORY COMMITTEE:

     The Compensation Advisory Committee is appointed by the
     Chief Executive Officer of The Dial Corp to assist the
     Committee in the implementation and administration of this
     Plan.  The Compensation Advisory Committee shall propose
     administrative guidelines to the Committee to govern
     interpretations of this Plan and to resolve ambiguities, if
     any, but the Compensation Advisory Committee will not have
     the power to terminate, alter, amend, or modify this Plan or
     any actions hereunder in any way at any time.

VIII.     SPECIAL COMPENSATION STATUS:

     All bonuses paid under this Plan shall be deemed to be
     special compensation and, therefore, unless otherwise
     provided for in another plan or agreement, will not be
     included in determining the earnings of the recipients for
     the purposes of any pension, group insurance or other plan
     or agreement of a Company or of The Dial Corp.  Participants
     in this Plan shall not be eligible for any contractual or
     other short-term (sales, productivity, etc.) incentive plan
     except in those cases where participation is weighted
     between this Plan and any such other short-term incentive
     plan.

IX.  DEFERRALS:

     Participants subject to taxation of income by the United
     States may submit to the Committee, prior to November 15 of
     the year in which the bonus is being earned a written
     request that all or a portion, but not less than $1,000, of
     their bonus awards to be determined, if any, be irrevocably
     deferred substantially in accordance with the terms and
     conditions of a deferred compensation plan approved by the
     Board of Directors of The Dial Corp or, if applicable, one
     of its subsidiaries.  Participants subject to taxation of
     income by other jurisdictions may submit to the Committee a
     written request that all or a portion of their bonus awards
     be deferred in accordance with the terms and conditions of a
     plan which is adopted by the Board of Directors of a
     participant's Company.  Upon the receipt of any such
     request, the Committee thereunder shall determine whether
     such request should be honored in whole or in part and shall
     forthwith advise each participant of its determination on
     such request.

X.   PLAN TERMINATION:

     This Plan shall continue in effect until such time as it may
     be canceled or otherwise terminated by action of the Board
     of Directors of The Dial Corp and will not become effective
     with respect to any Company unless and until its Board of
     Directors adopts a specific plan for such Company.  While it
     is contemplated that incentive awards from the Plan will be
     made, the Board of Directors of The Dial Corp, or any other
     Company hereunder, may terminate, amend, alter, or modify
     this Plan at any time and from time to time.  Participation
     in the Plan shall create no right to participate in any
     future year's Plan.

XI.  EMPLOYEE RIGHTS:

     No participant in this Plan shall be deemed to have a right
     to any part or share of this Plan.  This Plan does not
     create for any employee or participant any right to be
     retained in service by any Company, nor affect the right of
     any such Company to discharge any employee or participant
     from employment.  Except as provided for in administrative
     guidelines, a participant who is not an employee of The Dial
     Corp or one of its subsidiaries on the date bonuses are paid
     will not receive a bonus payment.