THE DIAL CORP
                   MANAGEMENT INCENTIVE PLAN

I.     PURPOSE:

       The purpose of The Dial Corp Management Incentive Plan
       (Plan) is to provide key executives of The Dial Corp and its
       subsidiaries with an incentive to achieve goals as set forth
       under this Plan for each calendar year (Plan Year) for their
       respective companies and to provide effective management and
       leadership to that end.

II.    PHILOSOPHY:

       The Plan will provide key executives incentive bonuses based
       upon appropriately weighted pre-defined net income, net
       capital employed or other cash flow measure (in the case of
       subsidiaries), and return on actual or pro forma equity or
       similar measures of performance.

III.   SUBSIDIARIES, SUBSIDIARY GROUPS, AND DIVISIONS:

       A.     Each subsidiary, subsidiary group, line of business or
              division listed below is a "Company" for the purposes
              of this Plan:

              Name of Company
              _______________

              Aircraft Service International group
              Brewster Transport Company Limited
              Consumer Products division
              Crystal Holidays, Limited
              Dobbs International Services, Inc. group
              Exhibitgroup, Inc.
              Greyhound Exposition Services, Inc. group*
              Greyhound Leisure Services, Inc. group
              Greyhound Lines of Canada Ltd. 
              Jetsave Inc. group
              Premier Cruise Lines, Inc.
              Restaura, Inc. group
              Travelers Express Company, Inc. group

              The Dial Corp may, by action of its Board of Directors
              or its Executive Compensation Committee, add or remove
              business units on the list of participant companies
              from time to time.

              *effective 1-1-96.


       B.     PERFORMANCE GOALS:

              1.     BASE EARNINGS:

                     A realistic "base earnings" target for the plan
                     year for each Company will be recommended by the
                     Chief Executive Officer of The Dial Corp to the
                     Executive Compensation Committee of The Dial Corp
                     Board of Directors (Committee) for approval taking
                     into account historical income and Plan Year
                     financial plan income (on the same basis as
                     determined below), overall corporate objectives,
                     and, if appropriate, other circumstances.

                     Income for subsidiary base earnings determination
                     and for calculating the bonus pool of each Company
                     shall mean net income (after deducting charges
                     against income for all incentives earned,
                     including those earned under this Plan) adjusted
                     to appropriately exclude the effects of gains and
                     losses from the sale or other disposition of
                     capital assets other than equipment utilized in
                     rental or leasing operations and vehicles. 
                     Further, there will be a deduction from (addition
                     to) actual net income for the after-tax amount by
                     which a Company's excess of 90-day and over
                     receivables over its allowance for doubtful
                     accounts has increased (decreased) during the
                     year.

                     Special treatment of any other significant unusual
                     or non-recurring items (for purposes of base
                     earnings and/or return on equity and/or net
                     capital employed or other cash flow calculations)
                     arising after a subsidiary's targets are set may
                     be recommended by the Chief Executive Officer of
                     The Dial Corp to the Committee for approval,
                     including, for example, appropriate adjustment of
                     base earnings and/or return on equity and/or net
                     capital employed targets to reflect planned
                     effects of an acquisition approved after targets
                     are set.  Other examples include extraordinary
                     items, effects of a change in accounting
                     principles or a change in federal income tax
                     rates.  In certain extreme cases, unplanned
                     effects of major litigation, remediation of
                     environmental matters, significant uninsured
                     losses or a significant restructuring, or the
                     bankruptcy of a major vendor or customer are
                     further examples of the types of items which could
                     be (but are not required to be) considered for
                     possible special treatment.


              2.     RETURN ON THE DIAL CORP PRO FORMA EQUITY (Except
                     Travelers Express Company, Inc. group):

                     Yearly return on equity calculations for each
                     Company (except Travelers Express) will be made by
                     dividing annual historical and Plan Year financial
                     plan net earnings after tax by the average
                     quarterly (beginning of year and each quarter-end,
                     including year-end) pro forma equity.  For
                     purposes of this calculation, pro forma equity
                     shall be deemed to be 65% of the sum of each
                     Company's actual equity plus its debt, including
                     intercompany accounts payable less intercompany
                     accounts receivable (net capital employed) and net
                     income shall be adjusted (1) to exclude 65% of
                     intercompany interest income and (2) to deduct (or
                     add) 65% of the pro forma interest, calculated at
                     8% per annum, on the excess (or deficiency) of 35%
                     of the average beginning and ending balance of net
                     capital employed over the average beginning and
                     ending balance of outstanding debt (pro forma
                     additional or excess debt), so that each Company's
                     return on equity is based on a pro forma 65%
                     equity and 35% debt structure (equivalent to a
                     debt/equity ratio of .54 to 1 or a debt/capital
                     ratio of 35%) for the net capital employed by it. 
                     A realistic return on equity target for the Plan
                     Year will be recommended by the Chief Executive
                     Officer of The Dial Corp for approval to the
                     Committee, taking into account historical return
                     on equity data, Plan Year financial plan return on
                     equity (on the same basis as previously
                     described), overall corporate objectives, and,
                     where appropriate, other circumstances.

              3.     RETURN ON THE DIAL CORP EQUITY (Travelers Express
                     Company, Inc. group):

                     Yearly return on equity calculations for the
                     Travelers Express Company, Inc. group will be made
                     by dividing annual historical and Plan Year
                     financial plan net income after taxes by the
                     average quarterly (beginning of year and each
                     quarter-end, including year-end) equity.  A
                     realistic return on equity target for the Plan
                     Year will be recommended by the Chief Executive
                     Officer of The Dial Corp for approval to the
                     Committee, taking into account historical return
                     on equity data, Plan Year financial plan return on
                     equity (on the same basis as previously
                     described), overall corporate objectives, and,
                     where appropriate, other circumstances.

              4.     NET CAPITAL EMPLOYED (or other cash flow measure):

                     Realistic monthly net capital employed (as defined
                     in [2] above) targets for the Plan Year will be
                     recommended by the Chief Executive Officer of The
                     Dial Corp for approval to the Committee, taking
                     into account planned capital expenditures and
                     working capital levels, overall corporate
                     objectives, and, where appropriate, other
                     circumstances.  The effects of any major unplanned
                     sale of assets, acquisition, or capital
                     expenditures will be considered on an individual
                     basis in determining performance as compared to
                     target.

              5.     ESTABLISHING TARGETS:

                     The actual targets for base earnings, return on
                     equity and net capital employed will be
                     established by the Committee no later than 90 days
                     after the beginning of the Plan Year after
                     receiving the recommendations of the Chief
                     Executive Officer of The Dial Corp.

       C.     PARTICIPANT ELIGIBILITY:

              The Committee will select the Executive Officers as
              defined under Section 16b of the Securities Exchange
              Act eligible for participation no later than 90 days
              after the beginning of the Plan Year.  Other personnel
              will be eligible for participation as designated by
              each Company President or Chief Executive Officer and
              recommended to the Chief Executive Officer of The Dial
              Corp for approval, limited only to those executives who
              occupy a position in which they can significantly
              affect operating results as pre-defined by appropriate
              and consistent criteria, i.e., base salary not less
              than $49,000 per year, or base salary not less than 50%
              of the Company's Chief Executive Officer, or position
              not more than the third organizational level below the
              Company Chief Executive Officer or another applicable
              criteria.

              NOTE:  Individuals not qualifying under the criteria
              established for the Plan Year who were included in the
              previous year will be grandfathered (continue as
              qualified participants until retirement, reassignment,
              or termination of employment) if designated by the
              Company President or Chief Executive Officer, and
              approved by the Chief Executive Officer of The Dial
              Corp.

       D.     TARGET BONUSES:

              Target bonuses will be approved by the Committee for
              each Executive Officer in writing within the following
              parameters no later than 90 days after the beginning of
              the Plan Year and will be expressed as a percentage of
              salary.  Target bonuses for other eligible personnel
              will be established in writing within the following
              parameters subject to approval by the Chief Executive
              Officer of The Dial Corp.

              Actual bonus awards will be dependent on Company
              performance versus the targets established.  A
              threshold performance will be required before any bonus
              award is earned.  Awards will also be capped when
              stretch performance levels are achieved.

                                     As a Percentage of Salary
Subsidiary Positions             Threshold**     Target    Cap***
____________________             ___________     ______    ______

Chief Executive Officer/           22.5%          45%       76.5%
President*                         20.0%          40%       68.0%

Executive Vice President,          20.0%          40%       68.0%
Senior Vice President,
and Other Operating Executives

Vice Presidents*                   17.5%          35%       59.5%
                                   15.0%          30%       51.0%

Key Management Reporting           12.5%          25%       42.5%
to Officers*                       10.0%          20%       34.0%

Staff Professionals*                7.5%          15%       25.5%
                                    5.0%          10%       17.0%

_________________________________________________________________

*    Target Bonus, as determined by the Committee, is dependent
     upon organizational reporting relationships.
**   Reflects minimum achievement of both performance targets.
     Threshold could be one-half of this amount if minimum
     achievement of only one performance target is met.
***  Cap could be up to 105% of amounts shown if net capital
     employed (or other cash flow measure) targets are achieved.



       E.     BONUS POOL TARGET:

              1.     The "Bonus Pool Target" will be initially
                     established no later than 90 days after the
                     beginning of the Plan Year and will be adjusted to
                     equal the sum of the target bonuses of all
                     designated participants in each Company based upon
                     actual Plan Year salaries, as outlined in
                     paragraph D above, plus 15% for Special
                     Achievement Awards.

              2.     The bonus pool will accrue ratably such that

                     a)     on 50% of the sum of target bonuses:

                            i)     no bonus will be earned if less than 80%
                                   of the base earnings target is achieved;

                            ii)    50% to 100% will be earned if 80% to
                                   100% of the base earnings target is
                                   achieved;

                            iii)   100% to 170% will be earned if 100% to
                                   120% of the base earnings target is
                                   achieved; and

                            iv)    the bonus pool earned shall be subject
                                   to a further calculation whereby 90%,
                                   95%, 100%, 105%, or 110% of such base
                                   earnings bonus pool otherwise accruable
                                   will be the final bonus pool hereunder,
                                   depending on the average of the twelve
                                   months' achievement against net capital
                                   employed (or other cash flow) targets.

                     b)     on 50% of the sum of target bonuses:

                            i)     no bonus will be earned if less than 80%
                                   of the return on equity target is
                                   achieved;

                            ii)    50% to 100% will be earned if 80% to
                                   100% of the return on equity target is
                                   achieved; and

                            iii)   100% to 170% will be earned if 100% to
                                   120% of the return on equity target is
                                   achieved.

                     c)     Notwithstanding 2. a) i), ii), and iii); and
                            b) i), ii), and iii); of this paragraph E,
                            the ratable accrual of either or both targets
                            may be established for threshold within the
                            range of above 80% up to and including 95%
                            and for maximum within the range of below
                            120% down to 105%, for certain subsidiaries
                            of this Company as may be designated by the
                            Committee after considering the
                            recommendations of the Chief Executive
                            Officer of The Dial Corp; however, the
                            Committee may, when appropriate, adjust such
                            ranges upward or downward.

              3.     Bonus pool accruals not paid out shall not be
                     carried forward to any succeeding year.

       F.     INDIVIDUAL BONUS AWARDS:

              1.     Indicated bonus awards will be equal to the
                     product of the target bonus percentage times the
                     weighted average percentage of bonus pool accrued
                     as determined in paragraph E above times the
                     individual's actual base salary earnings during
                     the Plan Year, subject to adjustments as follows:

                     a)     discretionary upward or downward adjustment
                            of formula bonus awards by the Committee
                            after considering the recommendation of the
                            Company President or Chief Executive Officer
                            with the approval of the Chief Executive
                            Officer of The Dial Corp for those executives
                            not affected by Section 162(m) of the
                            Internal Revenue Code, and 

                     b)     discretionary downward adjustment of awards
                            by the Committee for those executive officers
                            affected by Section 162(m) of the Internal
                            Revenue Code, and

                     c)     no individual award may exceed the
                            individual's capped target award and the
                            aggregate recommended bonuses may not exceed
                            the bonus pool accrued for other than Special
                            Achievement Awards.

              2.     Bonuses awarded to the participating management
                     staff of subsidiary groups may be paid from funds
                     accrued based upon the bonus pool target for such
                     participants times the weighted average
                     performance of the Companies in the subsidiary
                     group, subject to adjustments as above.

IV.    THE DIAL CORP CORPORATE STAFF:

       A.     PERFORMANCE GOALS:

              1.     BASE EARNINGS PER SHARE:

                     A realistic "base earnings per share" from
                     continuing operations target for The Dial Corp
                     will be recommended by the Chief Executive Officer
                     of The Dial Corp to the Committee for approval
                     after considering historical earnings per share
                     from continuing operations, Plan Year financial
                     plan income, overall corporate objectives, and, if
                     appropriate, other circumstances.

                     Special treatment of any significant unusual or
                     non-recurring items (for purposes of base earnings
                     per share and/or return on equity calculations)
                     arising after targets are set for Corporate staff
                     may be recommended by the Chief Executive Officer
                     of The Dial Corp for approval by the Committee,
                     including appropriate adjustment of base earnings
                     per share and/or return on equity targets to
                     reflect planned effects of a major acquisition or
                     change in capital structure approved after targets
                     are set.  Other examples include extraordinary
                     items, one time gains or losses arising from
                     discontinued operations, effects of a change in
                     accounting principles or a change in federal
                     income tax rates.  Reclassification of a major
                     business unit to discontinued operations status
                     after targets have been set would also require
                     adjustment because of effect on continuing
                     operations results.  Generally, restructuring
                     charges, gain or loss on sale of a smaller
                     subsidiary, or other one-time income or loss items
                     mentioned in the subsidiary section would not be
                     considered for special treatment for corporate
                     staff, as the corporate mission is to achieve the
                     targets notwithstanding the effects of such items.

              2.     RETURN ON COMMON STOCKHOLDERS' EQUITY:

                     Return on common stockholders' equity calculations
                     will be made by dividing each year's net income
                     (after taxes) from continuing operations, less
                     preferred stock dividend requirements, by the
                     monthly average of common stockholders' equity
                     (return on common equity).  Consideration will be
                     given to any known or anticipated changes in
                     equity structure and appropriate industry
                     averages, and a realistic return on common
                     stockholders' equity target for the Plan Year will
                     be recommended by the Chief Executive Officer of
                     The Dial Corp to the Committee for approval,
                     taking into account historical return on common
                     stockholders' equity data, Plan Year financial
                     plan return on common stockholders' equity (on the
                     same basis as previously described), overall
                     corporate objectives, and, if appropriate, other
                     circumstances.

              3.     ESTABLISHING TARGETS 

                     The actual targets for base earnings per share and
                     return on equity will be established by the
                     Committee no later than 90 days after the
                     beginning of the Plan year after receiving the
                     recommendations of the Chief Executive Officer of
                     The Dial Corp.

       B.     PARTICIPANT ELIGIBILITY:

              The Committee will select the Executive Officers as
              defined under Section 16b of the Securities Exchange
              Act eligible for participation no later than 90 days
              after the beginning of the Plan Year.  Other personnel
              will be eligible for participation as recommended by
              the appropriate staff Vice President and as approved by
              the Chief Executive Officer of The Dial Corp, limited
              only to those executives who occupy a position in which
              they can significantly affect operating results as
              defined by the following criteria:

              a)     Salary grade 25 and above; and

              b)     Not more than Organizational Level Four below the
                     Chief Executive Officer.

              NOTE:  Individuals not qualifying under the criteria
              established for the Plan Year who were included in the
              previous year will be grandfathered (continue as
              qualified participants until retirement, reassignment,
              or termination of employment) if designated by the
              appropriate Vice President and approved by the Chief
              Executive Officer of The Dial Corp.

       C.     TARGET BONUSES:

              Target bonuses will be approved by the Committee for
              each Executive Officer in writing within the following
              parameters no later than 90 days after the beginning of
              the Plan Year and will be expressed as a percentage of
              salary.  Target bonuses for other eligible personnel
              will be established in writing within the following
              parameters subject to approval by the Chief Executive
              Officer of The Dial Corp.

              Actual bonus awards will be dependent on Company
              performance versus the targets established.  A
              threshold performance will be required before any bonus
              award is earned.  Awards also will be capped when
              stretch performance levels are achieved.


                                     As a Percentage of Salary
Corporate Positions              Threshold**     Target     Cap
___________________              ___________     ______    ______

Chairman, President &              30.00%         60%      102.0%
Chief Executive Officer

Senior Advisory Group              22.50%         45%       76.5%

Corporate Staff Officers           20.00%         40%       68.0%

Staff Directors*                   17.50%         35%       59.5%
                                   15.00%         30%       51.0%
                                   12.50%         25%       42.5%
                                   10.00%         20%       34.0%

Staff Professionals*                7.50%         15%       25.5%
                                    5.00%         10%       17.0%
_________________________________________________________________

*    Target Bonus, as determined by the Committee, is dependent
     upon Organizational Reporting Relationships.
**   Reflects minimum of achievement of both performance targets.
     Threshold could be one-half of this amount if minimum
     achievement of only one performance target is met.



       D.     BONUS POOL TARGET

              1.     The "Bonus Pool Target" will be established no
                     later than 90 days after the beginning of the Plan
                     Year and will be adjusted to equal the sum of the
                     target bonuses of all qualified participants based
                     upon actual Plan Year base salaries, as outlined
                     in paragraph C above, plus 15% for Special
                     Achievement Awards.

              2.     The bonus pool will accrue ratably such that

                     a)     on 50% of the sum of the target bonuses:

                            i)     no bonus will be earned if less than 90%
                                   of earnings per share target is
                                   achieved;

                            ii)    50% to 100% will be earned if 90% to
                                   100% of earnings per share target is
                                   achieved; and

                            iii)   100% to 170% will be earned if 100% to
                                   110% of earnings per share target is
                                   achieved.

                     b)     on 50% of the sum of target bonuses:

                            i)     no bonus will be earned if less than 90%
                                   of the return on equity target is
                                   achieved;

                            ii)    50% to 100% will be earned if 90% to
                                   100% of the return on equity target is
                                   achieved; and

                            iii)   100% to 170% will be earned if 100% to
                                   110% of the return on equity target is
                                   achieved

                     provided no less than an amount equal to 12.5% of
                     the actual bonus accruals earned under section III
                     of this Plan or any spin-off Line of Business
                     Incentive Plan established after 1984, for
                     participants under section III herein will be
                     earned hereunder, up to an aggregate maximum of
                     170% of Bonus Pool Target and transferred by the
                     companies covered in section III, herein, to The
                     Dial Corp.  For purposes of this determination
                     only, the 170% (plus up to 8.5% upward cash flow
                     adjustment) upper limit shall not apply on such
                     actual bonus accrual calculations for
                     subsidiaries, subsidiary groups and divisions.

                     c)     Notwithstanding 2. a)i),ii) and iii); and
                            b)i),ii), and iii); of this paragraph D, the
                            ratable accrual of either or both targets may
                            be established for threshold within the range
                            of above 90% up to and including 95% and for
                            maximum within the range of below 110% down
                            to-105% as may be designated by the
                            Committee; however, the Committee may, when
                            appropriate, adjust such ranges upward or
                            downward.

              3.     Bonus pool accruals not paid out shall not be
                     carried forward to any succeeding year.

       E.     INDIVIDUAL BONUS AWARDS:

              Indicated bonus awards will be equal to the product of
              the target bonus percentage times the weighted average
              percentage of bonus pool accrued as determined in
              paragraph D above times the individual's actual Plan
              Year base salary earnings, subject to adjustments as
              follows:

              a)     discretionary upward or downward adjustment of
                     formula awards by the Committee after considering
                     the recommendations of the Chief Executive Officer
                     of The Dial Corp for those executives not affected
                     by Section 162(m) of the Internal Revenue Code.

              b)     discretionary downward adjustment of awards by the
                     Committee for those Executive Officers affected by
                     Section 162(m) of the Internal Revenue Code, and

              c)     no individual award may exceed the individual's
                     capped target award and the aggregate recommended
                     bonuses may not exceed the bonus pool accrued for
                     other than Special Achievement Awards.

V.     SPECIAL ACHIEVEMENT AWARDS:

       Special bonuses of up to 15% of base salary for exceptional
       performance to exempt employees who are not participants in
       this Plan, including newly hired employees, may be
       recommended at the discretion of the Chief Executive Officer
       to the Committee from the separate funds for discretionary
       awards provided for under paragraphs III E and IV D. 
       Special Achievement Awards may be granted to participants in
       exceptional cases from any funds accrued under this Plan, as
       recommended by the Chief Executive Officer to the Committee
       for approval.

VI.    APPROVAL AND DISTRIBUTION:

       The individual incentive bonus amounts and the terms of
       payment thereof will be fixed following the close of the
       Plan Year by the Committee.  Any award made under this Plan
       is subject to the approval of this Plan by the stockholders
       of The Dial Corp.

VII.   COMPENSATION ADVISORY COMMITTEE:

       The Compensation Advisory Committee is appointed by the
       Chief Executive Officer of The Dial Corp to assist the
       Committee in the implementation and administration of this
       Plan.  The Compensation Advisory Committee shall propose
       administrative guidelines to the Committee to govern
       interpretations of this Plan and to resolve ambiguities, if
       any, but the Compensation Advisory Committee will not have
       the power to terminate, alter, amend, or modify this Plan or
       any actions hereunder in any way at any time.

VIII.  SPECIAL COMPENSATION STATUS:

       All bonuses paid under this Plan shall be deemed to be
       special compensation and, therefore, unless otherwise
       provided for in another plan or agreement, will not be
       included in determining the earnings of the recipients for
       the purposes of any pension, group insurance or other plan
       or agreement of a Company or of The Dial Corp.  Participants
       in this Plan shall not be eligible for any contractual or
       other short-term (sales, productivity, etc.) incentive plan
       except in those cases where participation is weighted
       between this Plan and any such other short-term incentive
       plan.

IX.    DEFERRALS:

       Participants subject to taxation of income by the United
       States may submit to the Committee, prior to November 15 of
       the year in which the bonus is being earned a written
       request that all or a portion, but not less than $1,000, of
       their bonus awards to be determined, if any, be irrevocably
       deferred substantially in accordance with the terms and
       conditions of a deferred compensation plan approved by the
       Board of Directors of The Dial Corp or, if applicable, one
       of its subsidiaries.  Participants subject to taxation of
       income by other jurisdictions may submit to the Committee a
       written request that all or a portion of their bonus awards
       be deferred in accordance with the terms and conditions of a
       plan which is adopted by the Board of Directors of a
       participant's Company.  Upon the receipt of any such
       request, the Committee thereunder shall determine whether
       such request should be honored in whole or in part and shall
       forthwith advise each participant of its determination on
       such request.

X.     PLAN TERMINATION:

       This Plan shall continue in effect until such time as it may
       be canceled or otherwise terminated by action of the Board
       of Directors of The Dial Corp and will not become effective
       with respect to any Company unless and until its Board of
       Directors adopts a specific plan for such Company.  While it
       is contemplated that incentive awards from the Plan will be
       made, the Board of Directors of The Dial Corp, or any other
       Company hereunder, may terminate, amend, alter, or modify
       this Plan at any time and from time to time.  Participation
       in the Plan shall create no right to participate in any
       future year's Plan.

XI.    EMPLOYEE RIGHTS:

       No participant in this Plan shall be deemed to have a right
       to any part or share of this Plan.  This Plan does not
       create for any employee or participant any right to be
       retained in service by any Company, nor affect the right of
       any such Company to discharge any employee or participant
       from employment.  Except as provided for in administrative
       guidelines, a participant who is not an employee of The Dial
       Corp or one of its subsidiaries on the date bonuses are paid
       will not receive a bonus payment.