EXHIBIT 10.B


                          THE DIAL CORP

               DIRECTOR'S CHARITABLE AWARD PROGRAM


1.   PURPOSE OF THE PROGRAM.

     The Dial Corp Director's Charitable Award Program (the
     "Program") allows each eligible Director of The Dial Corp
     (the "Corporation") to recommend that the Corporation make a
     donation of $1,000,000 to the eligible tax-exempt
     organization(s) (the "Donee(s)") selected by the Director,
     with the donation to be made, in the Director's name, in ten
     equal annual installments, with the first installment to be
     made as soon as is practicable after the Director's death. 
     The purpose of the Program is to recognize the interest of
     the Corporation and its Directors in supporting worthy
     educational institutions and other charitable organizations.

2.   ELIGIBILITY.

     All persons serving as Directors of the Corporation as of
     February 15, 1995, shall be eligible to participate in the
     Program.  All Directors who join the Corporation's Board of
     Directors after that date shall be immediately eligible to
     participate in the Program upon election to the Board.

3.   RECOMMENDATION OF DONATION.

     When a Director becomes eligible to participate in the
     Program, he or she shall make a written recommendation to
     the Corporation, on a form approved by the Corporation for
     this purpose, designating the Donee(s) which he or she
     intends to be the recipient(s) of the Corporation donation
     to be made on his or her behalf.  A Director may revise or
     revoke any such recommendation prior to his or her death by
     signing a new recommendation form and submitting it to the
     Corporation.

4.   AMOUNT AND TIMING OF DONATION.

     Each eligible Director may choose one organization to
     receive a corporate donation of $1,000,000, or two or more
     organizations to receive donations aggregating $1,000,000. 
     Each recommended organization must be recommended to receive
     a donation of at least $100,000.  The donation will be made
     by the Corporation in ten equal annual installments, with
     the first installment to be made as soon as is practicable
     after the Director's death.  If a Director recommends more
     than one organization to receive a donation, each will
     receive a prorated portion of each annual installment.  Each
     annual installment payment will be divided among the
     recommended organizations in the same proportions as the
     total donation amount has been allocated among the
     organizations by the Director.

5.   DONEES.

     In order to be eligible to receive a donation, a recommended
     organization must initially, and at the time a donation is
     to be made, qualify to receive tax-deductible donations
     under the Internal Revenue Code, and be reviewed and
     approved by the Corporate Contributions Committee.  A
     recommendation will be approved unless it is determined, in
     the exercise of good faith judgment, that a donation to the
     organization would be detrimental to the best interests of
     the Corporation.  A Director's private foundation is
     eligible to receive donations under the Program.  If an
     organization recommended by a Director ceases to qualify as
     a Donee, and if the Director does not submit a form to
     change the recommendation before his or her death, the
     amount recommended to be donated to the organization will
     instead be donated to the Director's remaining recommended
     qualified Donee(s) on a prorated basis.  If none of the
     recommended organizations qualify, the donation will be made
     to the organization(s) selected by the Corporation.

6.   VESTING.

     A Director will be vested in the Program when he or she
     completes five years of Board service, or in the event (a)
     he or she dies or becomes disabled while serving as a
     Director, (b) if not an employee of the Corporation, he or
     she retires at the mandatory retirement age for non-employee
     directors, (c) if an employee of the Corporation, he or she
     retires on or after his or her normal retirement date, or
     (d) there is a Change of Control of the Corporation.  For
     persons serving as Directors on February 15, 1995, Board
     service prior to that date will count as vesting service. 
     If a Director terminates Board service (other than due to
     death, disability or mandatory retirement) before becoming
     vested, no donation will be made on his or her behalf.

7.   FUNDING AND PROGRAM ASSETS.

     The Corporation may fund the Program or it may choose not to
     fund the Program.  If the Corporation elects to fund the
     Program in any manner, neither the Directors nor their
     recommended Donee(s) shall have any rights or interests in
     any assets of the Corporation identified for such purpose. 
     Nothing contained in the Program shall create, or be deemed
     to create, a trust, actual or constructive, for the benefit
     of a Director or any Donee recommended by a Director to
     receive a donation, or shall give, or be deemed to give, any
     Director or recommended Donee any interest in any assets of
     the Program or the Corporation.  If the Corporation elects
     to fund the Program through life insurance policies, a
     participating Director agrees to cooperate and fulfill the
     enrollment requirements necessary to obtain insurance on his
     or her life.

8.   AMENDMENT OR TERMINATION.

     The Board of Directors of the Corporation may, at any time,
     without the consent of the Directors participating in the
     Program, amend, suspend, or terminate the Program.  However,
     once a Director becomes vested in the Program, the Program
     may not be amended, suspended or terminated with respect to
     such Director without his or her consent; provided, the
     Board can elect, unless a change of control of the
     Corporation has occurred, to terminate the Program with
     respect to any Director whose Board service is terminated as
     a result of a felony conviction, or a conviction of a crime
     involving moral turpitude, fraud or dishonesty, whether or
     not he or she is vested.

9.   ADMINISTRATION.

     The Program shall be administered by the Executive
     Compensation Committee of the Board of Directors of the
     Corporation.  The Committee shall have plenary authority in
     its discretion, but subject to the provisions of the
     Program, to prescribe, amend, and rescind rules, regulations
     and procedures relating to the Program.  The determinations
     of the Committee on the foregoing matters shall be
     conclusive and binding on all interested parties.

10.  CHANGE OF CONTROL.

     If there is a Change of Control of the Corporation, all
     participants serving as Directors at the time of the Change
     of Control shall become immediately vested in the Program,
     and, notwithstanding the provisions of Section 8, the
     Program shall not thereafter be amended or terminated with
     respect to any person participating in the Program at the
     time of the Change of Control.  For the purpose of the
     Program, the term "Change of Control" shall have the same
     meaning as is defined for that term in The Dial Corp 1992
     Stock Incentive Plan.

11.  GOVERNING LAW.

     The Program shall be construed and enforced according to the
     laws of State of Arizona, and all provisions thereof shall
     be administered according to the laws of said state.

12.  EFFECTIVE DATE.

     The Program effective date is February 15, 1995.  The
     recommendation of a Director will not be effective until he
     or she completes the Program enrollment requirements.