<ARTICLE> 5
<LEGEND>
THIS SCHEDULE  CONTAINS SUMMARY  FINANCIAL  INFORMATION  EXTRACTED FROM CINEMARK
USA, INC. AND SUBSIDIARIES  DECEMBER 31, 1996, FORM 10-K AND IS QUALIFIED IN ITS
ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
       
                             
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-START>                             JAN-01-1996
<PERIOD-END>                               DEC-31-1996
<CASH>                                      14,081,226
<SECURITIES>                                         0
<RECEIVABLES>                                        0
<ALLOWANCES>                                         0
<INVENTORY>                                  1,296,323
<CURRENT-ASSETS>                            26,949,410
<PP&E>                                     450,842,912
<DEPRECIATION>                              73,421,992
<TOTAL-ASSETS>                             432,905,467
<CURRENT-LIABILITIES>                       59,971,736
<BONDS>                                    226,477,942
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                    49,536,725
<OTHER-SE>                                   7,825,887
<TOTAL-LIABILITY-AND-EQUITY>               432,905,467
<SALES>                                    341,730,930
<TOTAL-REVENUES>                           341,730,930
<CGS>                                                0
<TOTAL-COSTS>                              283,936,712
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                          20,376,398
<INCOME-PRETAX>                             26,962,461
<INCOME-TAX>                                12,346,451
<INCOME-CONTINUING>                         14,616,010
<DISCONTINUED>                                       0
<EXTRAORDINARY>                             (9,386,111)
<CHANGES>                                            0
<NET-INCOME>                                 5,229,899
<EPS-PRIMARY>                                        0
<EPS-DILUTED>                                    28.60