EXHIBIT 99.1 PRESS RELEASE ISSUED AUGUST 11, 2004

FOR IMMEDIATE RELEASE
AUGUST 11, 2004
                                  PRESS RELEASE

            Citizens Financial Announces Second Quarter 2004 Results

LOUISVILLE,  KY-August 11, 2004--Citizens  Financial  Corporation  (NASDAQ-CNFL)
reported a net loss of $873,000 or $0.52 per share for the second  quarter ended
June 30  according  to results  released  today.  The net loss  increased  about
$553,000  from the loss of $320,000 or $0.19 per share during the same period in
2003.  The loss for the first two  quarters  of 2004 was  $982,000  or $0.58 per
share,  which  was up about  50% from the loss of  $653,000,  or $0.39 per share
during the same  period in 2003.  During the first six months of 2004 net equity
decreased 18% to $10.11 per share due primarily to this net loss and  unrealized
losses in the Company's investment portfolio.

For the second quarter,  the Company experienced a pre-tax loss of $911,000 from
operations   offset  by  pre-tax   portfolio   investment   gains  of   $62,000.
Historically,  low earned  interest rates were the main reason for the Company's
continued operating losses. The recent increase in interest rates, if continued,
should  positively impact the Company's  operating  earnings over the long term.
However,  the negative impact of continued  rising interest rates on bond values
would decrease the Company's  capital.  The operating  results for the first six
months of 2004 were  adversely  impacted by a significant  increase in mortality
rates for all life insurance lines of business and in the morbidity rate for the
group dental line.

Total revenues were down 13% for the second quarter  compared to the prior year,
while  premium  income  decreased  18% for the period.  The  decrease in premium
income was  attributable  to lower Preneed sales.  This resulted  primarily from
decreases made by the Company in the second quarter of 2003 to commissions  paid
on these products.  General  expenses were up 10% during the first six months of
the year compared to the same period in the prior year, due primarily to several
extraordinary, non-recurring expenses incurred.

Certain statements made herein are forward-looking  statements under the Private
Securities Litigation Reform Act of 1995. These statements involve uncertainties
and are based on management's current expectations.  For a discussion of factors
that  could  cause  actual  results  to  differ  from  those  described  in  the
forward-looking statements, and a detailed discussion of the Company's insurance
operations,  asset  quality,  capital  adequacy,  debt,  liquidity  and  factors
affecting  future  performance,  see the Company's Form 10-Q for the quarter and
Form 10-K for 2003  which  have been  filed  with the  Securities  and  Exchange
Commission and can be accessed at
                          www.citizensfinancialcorp.com
              Citizens Financial is the Louisville-based parent of
                   Citizens Security Life Insurance Company.
                        For further information contact:
                                Len E. Schweitzer
                           Vice President & Treasurer
                                 (502) 244-2420
                                                          Continued next page...


1.         Citizens Financial Corporation



                                                       Results in tabular form:


                                                                             Quarter ended June 30
                                                             ----------------------- ---- --------------------------
                                                                      2004                          2003
                                                             -----------------------      --------------------------
                                                                                    
Segment Revenues                                             $          8,960,000         $           10,247,000
Net realized investment gains (losses)                       $
                                                             $             62,000         $              111,000
- -------------------------------------------------            -----------------------      --------------------------
Total Revenues                                               $          9,022,000         $           10,358,000
=================================================            =======================      ==========================
Net Loss                                                     $           (873,000)        $             (320,000)
Net Loss Per share                                           $
                                                             $              (0.52)        $                (0.19)






                                                                            Six Months ended June 30
                                                             -------------------------------------------------------

                                                                      2004                          2003
                                                             -----------------------      --------------------------

                                                                                    
Segment Revenues                                             $         17,703,000         $         20,655,000

Net realized investment losses                               $            290,000         $           (165,000)
- -------------------------------------------------            -----------------------      --------------------------

Total Revenues                                               $         17,993,000         $         20,490,000
=================================================            =======================      ==========================

Net Loss                                                     $           (982,000)        $           (653,000)

Net Loss Per share                                           $              (0.58)        $              (0.39)






                                                                        Selected Financial Position Data
                                                             -------------------------------------------------------

                                                                 June 30, 2004                December 31, 2003
                                                             -----------------------      --------------------------


                                                                                    
Total Assets                                                 $        153,026,000         $        158,880,000

Notes Payable                                                $          6,475,000         $          7,133,000

Shareholders' Equity                                         $         17,032,000         $         20,833,000

Shareholders' Equity per share                               $              10.11         $              12.36