GUARANTEE AGREEMENT

         GUARANTEE  AGREEMENT,  dated  as  of  September  30,  1996  ("Guarantee
Agreement"),  executed and delivered by Conseco,  Inc.,  an Indiana  corporation
(the  "Guarantor"),  for the benefit of the Holders (as defined below) of the 11
1/4% Senior  Subordinated  Notes Due 2004 (the "Notes") of American Life Holding
Company, a Delaware corporation (the "Company").

         WHEREAS, on September 29, 1994, the Company completed a public offering
of $150 million of Notes, of which $150 million are currently outstanding;

         WHEREAS,  pursuant to certain stock  purchases on September 30, 1996 by
the Guarantor and its affiliates, the Company became a majority owned subsidiary
of the Guarantor;

         WHEREAS,  the Guarantor  believes that certain  benefits will result to
the  Guarantor  and its  subsidiaries  through  its  guarantee  of the  Notes as
provided herein;

         NOW,  THEREFORE,  in  consideration of the foregoing and for other good
and valuable  consideration the sufficiency of which is hereby  acknowledged the
Guarantor executes and delivers this Guarantee  Agreement for the benefit of the
Holders.

                                    ARTICLE I

                                   Definitions

         As used in this Guarantee  Agreement,  the terms set forth below shall,
unless the context otherwise requires, have the following meanings.

                  AFFILIATE:  of any specified  Person,  any Person  directly or
         indirectly  controlling  or controlled  by, or under direct or indirect
         common  control  with  such  specified  Person.  For  purposes  of this
         definition,  "control"  when used with respect to any specified  Person
         means the power to direct the  management  and policies of such Person,
         directly  or  indirectly,  whether  through  the  ownership  of  voting
         securities,  by contract or otherwise;  and the terms "controlling" and
         "controlled" have meanings correlative to the foregoing.

                  BUSINESS  DAY:  each  day  that is not a  Saturday,  Sunday or
         a legal holiday in New York, New York.


                  CAPITALIZED LEASE OBLIGATION:   all  monetary  obligations  of
         Guarantor  under  any  leasing  or  similar  arrangement   which,   in 
         accordance with GAAP, would be classified as a capitalized  lease, and,
         for purposes of this Agreement, the amount of such

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         obligations  shall be the  capitalized  amount  thereof,  determined in
         accordance with GAAP, and the stated maturity thereof shall be the date
         of the last  payment  of rent or any other  amount due under such lease
         prior to the first date upon which such lease may be  terminated by the
         lessee without payment of a penalty.

                  CAPITAL STOCK:  any  and  all  shares,  interests,   rights to
         purchase, warrants, options, participations or other  equivalents of or
         interests in (however designated) corporate stock.

                  CONTINGENT   OBLIGATION:   any   agreement,   undertaking   or
         arrangement  by which any  Person  guarantees,  endorses  or  otherwise
         becomes  or  is  contingently   liable  upon  (by  direct  or  indirect
         agreement,  contingent or otherwise,  to provide funds for payment,  to
         supply funds to, or  otherwise to invest in, a debtor,  or otherwise to
         assure a creditor against loss) the debt, obligation or other liability
         of any other Person (other than by  endorsements  of instruments in the
         course of collection),  or guarantees the payment of dividends or other
         distributions  upon the shares of any other  Person.  The amount of any
         Person's  liability  with respect to any  Contingent  Obligation  shall
         (subject  to any  limitation  set  forth  therein)  be deemed to be the
         outstanding  principal amount (or maximum outstanding principal amount,
         if  larger)  of the debt,  obligation  or other  liability  outstanding
         thereunder.

                  DEBT:  of any Person means, without duplication,

                  (i) the principal of and due and payable premium (if any), and
         interest  in  respect  of (1)  indebtedness  of such  Person  for money
         borrowed and (2) indebtedness evidenced by notes, debentures,  bonds or
         other  similar  interests  for the  payment  of which  such  Person  is
         responsible or liable (but  excluding  sight drafts that evidence trade
         accounts  payable  arising  in the  ordinary  course  of  business  and
         excluding Capital Stock);

                  (ii) all Capitalized Lease Obligations of such Person;

                  (iii) all obligations of such person issued or assumed as  the
         deferred purchase price of property;

                  (iv) all obligations of such person for the  reimbursement  of
         any  obligor on any letter of credit,  banker's  acceptance  or similar
         credit  transaction  (other than obligations with respect to letters of
         credit securing  obligations (other than obligations  described in (i),
         (ii) and (iii) above),  entered into in the ordinary course of business
         of such person to the extent such letters of credit are not drawn upon,
         or, if and to the extent  drawn upon,  such  drawing is  reimbursed  no
         later

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         than the third  Business  Day  following  receipt  by such  person of a
         demand for reimbursement following payment on the letter of credit);

                  (v) all  obligations  of the type  referred  to in clauses (i)
         through (iv) of other  Persons and all  dividends of other  Persons the
         payment of which,  in either case, such Person is responsible or liable
         as obligor, guarantor or otherwise; and

                  (vi) all  obligations  of the type  referred to in clauses (i)
         through  (v) of other  Persons  secured by any Lien on any  property or
         asset of such Person (whether or not such obligation is assumed by such
         Person), the amount of such obligation being deemed to be the lesser of
         the value of such property or assets or the amount of the obligation so
         secured;  provided that Debt shall not include obligations with respect
         to insurance policies, annuities,  guaranteed investment contracts, and
         similar  products  underwritten by, or reinsurance  agreements  entered
         into by, any Person that is an insurance corporation.

                  EVENT OF DEFAULT: as defined in the Subordinated Indenture and
         in any supplemental indenture.

                  GAAP:  generally accepted accounting principles.

                  GUARANTEE  PAYMENTS:   the    following   payments,    without
         duplication, to the extent not paid by  the Company:  (i) any   accrued
         and  unpaid  interest  under  the  Notes and (ii) the principal amounts
         outstanding under the Notes when due and payable.

                  HEDGING  OBLIGATIONS:   all  liabilities  of  Guarantor  under
         interest  rate  swap  agreements,  interest  rate  cap  agreements  and
         interest  rate  collar  agreements  or  agreements  designed to protect
         against fluctuations in interest rates or currency exchange rates.

                  HOLDER:  any  registered  owner  from  time to  time of  Notes
         provided,  however,  that in  determining  whether  the  Holders of the
         requisite  percentage  of the Notes  have  given any  request,  notice,
         consent or waiver  hereunder,  "Holder" shall not include the Guarantor
         or any Affiliate of the Guarantor, either directly or indirectly.

                  LIEN:  any security interest, mortgage, pledge, hypothecation,
         assignment,  deposit  arrangement,  encumbrance,    lien  (statutory or
         other), claim  or  other  priority or  preferential  arrangement of any
         kind or  nature whatsoever.

                  PERSON:   any  individual,  corporation,  partnership,   joint
         venture, limited liability company, association, joint-stock

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         company, trust, unincorporated organization or government or any agency
         or political subdivision thereof.

                  SENIOR INDEBTEDNESS: at any date, without duplication, whether
         outstanding  on the date of execution of this  Agreement or  thereafter
         created,   assumed  or  otherwise  incurred:  (a)  all  obligations  of
         Guarantor  for borrowed  money or in respect of loans or advances;  (b)
         all obligations of Guarantor evidenced by bonds,  debentures,  notes or
         other similar instruments; (c) all obligations in respect of letters of
         credit,  whether or not drawn, and bankers'  acceptances issued for the
         account  of  Guarantor;   (d)  all  Capitalized  Lease  Obligations  in
         accordance  with GAAP,  and Debt secured by a Lien on property owned or
         being purchased by Guarantor  (including Debt arising under conditional
         sales  or  other  title  retention  agreements);  (e)  any  Debt  of  a
         partnership  in  which  Guarantor  is a  general  partner;  and (f) all
         Contingent  Obligations of Guarantor in connection  with the foregoing;
         provided  that Senior  Indebtedness  shall not be deemed to include any
         Senior  Indebtedness  of the type  described  above  under  clauses (a)
         through (f) which is  subordinate or junior in ranking to the Guarantee
         Payments.

                  SENIOR  SUBORDINATED  DEBT: any Debt of the Guarantor (whether
         outstanding on the date hereof or hereafter incurred) that specifically
         provides that such Debt ranks pari passu with other Senior Subordinated
         Debt  of the  Guarantor  and is not  subordinated  to any  Debt  of the
         Guarantor which is not Senior Indebtedness.

                  SUBORDINATED DEBT:  any  Debt   of   the   Guarantor  (whether
         outstanding  on  the  date  hereof  or  hereafter incurred)   which is
         subordinate  or  junior in  right of payment to any Senior Subordinated
         Debt.

                  SUBORDINATED INDENTURE: the Indenture, dated  as of  September
         29, 1994, between the Company and LTCB Trust Company, as Trustee.

                                   ARTICLE II

                                  The Guarantee

         2.1. The Guarantor  irrevocably  and  unconditionally  agrees to pay in
full to the Holders  the  Guarantee  Payments  (except to the extent paid by the
Company),  as and when  due.  The  Guarantor's  obligation  to make a  Guarantee
Payment  may be  satisfied  by direct  payment  of the  required  amounts by the
Guarantor  to the Holders or by causing  the Company to pay such  amounts to the
Holders.

         2.2. The Guarantor hereby waives notice of acceptance of this Guarantee
Agreement and of any liability to which it applies or may

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apply, presentment, demand for payment, protest, notice of nonpayment, notice of
dishonor, notice of redemption and all other notices and demands.

         2.3. The obligations, covenants, agreements and duties of the Guarantor
under this Guarantee Agreement shall in no way be affected or impaired by reason
of the happening from time to time of any of the following:

                  (a) the release or waiver,  by operation of law or  otherwise,
         of the  performance  or  observance  by the  Company of any  express or
         implied agreement, covenant, term or condition relating to the Notes to
         be performed or observed by the Company;

                  (b) the  extension  of time for the  payment by the Company of
         all or any portion of the sums payable  under the terms of the Notes or
         the  extension  of time for the  performance  of any other  obligations
         under, arising out of, or in connection with, the Notes;

                  (c) any failure,  omission,  delay or lack of diligence on the
         part  of  the  Holders  to  enforce,  assert  or  exercise  any  right,
         privilege,  power or remedy  conferred  on the Holders  pursuant to the
         terms of the Notes or any  action on the part of the  Company  granting
         indulgence or extension of any kind;

                  (d) the  voluntary or  involuntary  liquidation,  dissolution,
         sale  of  any   collateral,   receivership,   insolvency,   bankruptcy,
         assignment for the benefit of creditors,  reorganization,  arrangement,
         composition or  readjustment  of debt of, or other similar  proceedings
         affecting, the Company or any of the assets of the Company;

                  (e) any invalidity   or illegality of, or defect or deficiency
         in, any of the Notes;

                  (f) the  settlement or   compromise of   any obligation hereby
         guaranteed or incurred;

                  (g) any  reduction,  limitation,  impairment or termination of
         the  obligations  of the  Company  under  the  Notes  for  any  reason,
         including  any  claim of  waiver,  release,  surrender,  alteration  or
         compromise,  and shall not be subject to (and  Guarantor  hereby waives
         any  right  to or  claim  of)  any  defense  or  setoff,  counterclaim,
         recoupment  or  termination  whatsoever  by reason  of the  invalidity,
         illegality, nongenuineness,  irregularity, compromise, unenforceability
         of, or any other event or occurrence affecting,  the obligations of the
         Company under the Notes; or


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                  (h) any other condition or event that would otherwise  release
         the Guarantor from its obligations under this Guarantee Agreement.

There shall be no obligation of the Holders to give notice to, or obtain consent
of, the Guarantor with respect to the happening of any of the foregoing.

         2.4. This Guarantee  Agreement shall be reinstated in respect of any of
the obligations under the Notes if at any time payment,  or any part thereof, of
such  obligations  is rescinded  or must  otherwise be restored or returned by a
Holder   upon  the   insolvency,   bankruptcy,   dissolution,   liquidation   or
reorganization  of the Company or the  Guarantor,  or upon or as a result of the
appointment of a receiver,  intervenor or conservator  of, or trustee or similar
officer  for,  the  Company  or the  Guarantor  or any  substantial  part of its
property, or otherwise, all as though such payments had not been made.

         2.5. This is a guarantee of payment and not of collection. A Holder may
enforce  this  Guarantee  Agreement  directly  against  the  Guarantor,  and the
Guarantor  will waive any right or remedy to require  that any action be brought
against the Company or any other person or entity before proceeding  against the
Guarantor. Subject to Section 2.5, all waivers herein contained shall be without
prejudice to the Holders' right, at the Holders' option,  to proceed against the
Company,  whether by separate  action or by joinder.  The Guarantor  agrees that
this  Guarantee  Agreement  shall not be  discharged  except by  payment  of the
Guarantee  Payments  in full  (to the  extent  not paid by the  Company)  and by
complete  performance  of all  obligations  of the  Guarantor  contained in this
Guarantee Agreement.

         2.6. The  Guarantor  shall be  subrogated to all rights (if any) of the
Holders against the Company in respect of any amounts paid to the Holders by the
Guarantor  under  this  Guarantee  Agreement  and shall  have the right to waive
payment of any amount in respect of which  payment  has been made to the Holders
by the Guarantor pursuant to Section 2.1; provided,  however, that the Guarantor
shall not  (except  to the  extent  required  by  mandatory  provisions  of law)
exercise any rights which it may acquire by way of subrogation or any indemnity,
reimbursement  or other  agreement,  in all cases as a result of a payment under
this Guarantee  Agreement,  if at the time of any such payment,  any amounts are
due and unpaid under this  Guarantee  Agreement.  If any amount shall be paid to
the Guarantor in violation of the preceding  sentence,  the Guarantor  agrees to
pay over such amount to the Holders.

         2.7. The  Guarantor  acknowledges  that its  obligations  hereunder are
independent of the obligations of the Company with respect to the Notes and that
the  Guarantor  shall be liable as principal  and sole debtor  hereunder to make
Guarantee Payments

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pursuant to the terms of this Guarantee Agreement notwithstanding the occurrence
of any event referred to in subsections (a) through (h),  inclusive,  of Section
2.3.

                                   ARTICLE III

                             Status of the Guarantee

         This Guarantee  Agreement  constitutes  an unsecured  obligation of the
Guarantor.  Guarantor  and the  Company  covenant  and agree that all  Guarantee
Payments shall be subordinated and subject to the prior payment in full, in cash
or payment provided for in cash or cash equivalents in a manner  satisfactory to
the holders of Senior Indebtedness, of all Senior Indebtedness.  The obligations
of the  Guarantor  hereunder  shall in all  respects  rank pari  passu  with all
Subordinated  Debt,  and only  indebtedness  of the  Guarantor  which is  Senior
Indebtedness or Senior Subordinated Debt shall rank senior to the obligations of
the Guarantor  hereunder in accordance with the provisions set forth herein. The
provisions  of this  Article  III are made for the  benefit of all  present  and
future  holders  of Senior  Indebtedness,  and any such  holder  may  proceed to
enforce such provisions.

                                   ARTICLE IV

                          Termination of the Guarantee

         4.1.  This  Guarantee  Agreement  shall  terminate and be of no further
force and effect as to the Notes upon either (i) full payment of the  redemption
price (including all accrued and unpaid  interest) for all outstanding  Notes or
(ii) full payment of the amounts payable to the Holders under the Notes.

                                    ARTICLE V

                     Miscellaneous Agreements and Provisions

         5.1.  All  guarantees  and  agreements   contained  in  this  Guarantee
Agreement  shall  bind  the  successors,   assigns,   receivers,   trustees  and
representatives  of the Guarantor and shall inure to the benefit of the Holders.
The  Guarantor  shall not assign its  obligations  hereunder  without  the prior
approval of the Holders  (excluding the Guarantor and any of its  Affiliates) of
not less than 50% of the principal  amount of the Notes then  outstanding  given
either in writing  or by vote at a duly  constituted  meeting  of such  Holders.
Notwithstanding the foregoing,  no assignment hereunder shall be binding against
a Holder who did not vote in favor of such assignment unless such assignment was
by operation of law or the  assignee has a credit  rating from  Standard & Poors
Corporation of the same as or better than the Guarantor.


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         5.2. Except with respect to amendments that do not adversely affect the
rights of  Holders  (in which  case no vote will be  required),  this  Guarantee
Agreement may only be amended with the prior approval of the Holders  (excluding
the  Guarantor  and any of its  Affiliates)  of not less  than 50% in  principal
amount of the Notes  then  outstanding  given  either in writing or by vote at a
duly  constituted  meeting  of such  Holders  who may be present in person or by
proxy.

         5.3. Any notice,  request or other communication  required or permitted
to be given  hereunder to the Guarantor  shall be given in writing and delivered
personally  or by telegram,  facsimile  transmission  or registered or certified
mail (return receipt requested) at the following address and, if so given, shall
be deemed effective when received, to it:

                                  Conseco, Inc.
                          11825 N. Pennsylvania Street
                              Carmel, Indiana 46032
                           Facsimile No.:  (317) 817-6327
                           Attention:       Lawrence W. Inlow, Esq.,
                                             Executive Vice President
                                              and General Counsel

Any notice,  request or other  communication  required or  permitted to be given
hereunder to the Holders  shall be given by the  Guarantor in the same manner as
notices sent by the Company to the Holders.

         5.4.     The masculine and neuter genders used herein shall
include the masculine, feminine and neuter genders.

         5.5      This Guarantee Agreement is solely for the benefit of the
Holders and is not separately transferable from the Notes.

         5.6.     THIS GUARANTEE AGREEMENT SHALL BE GOVERNED BY AND
CONSTRUED IN ACCORDANCE WITH THE LAWS OF THE STATE OF NEW YORK.


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         THIS GUARANTEE AGREEMENT is executed as of the day and year first above
written.

                                        CONSECO, INC.


                                       By:  /s/ ROLLIN M. DICK
                                           -----------------------------
                                           Rollin M. Dick,
                                           Executive Vice President
Accepted and Agreed:
AMERICAN LIFE HOLDING COMPANY


By: /S/ DONALD F. GONGAWARE
    ------------------------
   Donald F. Gongaware,
     Executive Vice President

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