SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 10-Q

   [X]   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
         EXCHANGE ACT OF 1934

                  For the quarterly period ended March 31, 2004

                                       or

   [ ]   TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
         EXCHANGE ACT OF 1934

            For the transition period from ___________ to ___________

                         Commission file number 0-20908

                         PREMIER FINANCIAL BANCORP, INC.
             (Exact name of registrant as specified in its charter)

                Kentucky                                61-1206757
    (State or other jurisdiction of                  (I.R.S. Employer
     incorporation or organization)                  Identification No.)

         2883 Fifth Avenue
         Huntington, West Virginia                         25702
 (address of principal executive officer)                (Zip Code)

         Registrant's telephone number                (304) 525-1600

     Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports) and (2) has been subject to filing
requirements for the past 90 days. Yes X No .

     Indicate by check mark whether the registrant is an accelerated filer
(as defined in Rule 12b-2 of the Securities Exchange Act of 1934). Yes___ No X .

     Indicate the number of shares outstanding of each of the issuer's
classes of common stock, as of the latest practical date.

     Common stock, no par value, - 5,232,230 shares outstanding
at April 30, 2004






                         PREMIER FINANCIAL BANCORP, INC.


PART I  - FINANCIAL INFORMATION

Item 1.  Financial Statements

The accompanying information has not been audited by independent public
accountants; however, in the opinion of management such information reflects all
adjustments necessary for a fair presentation of the results for the interim
period. All such adjustments are of a normal and recurring nature. Premier
Financial Bancorp, Inc.'s ("Premier's") accounting and reporting policies are in
accordance with accounting principles generally accepted in the United States of
America. Certain accounting principles used by Premier involve a significant
amount of judgment about future events and require the use of estimates in their
application. The following policies are particularly sensitive in terms of
judgments and the extent to which estimates are used: allowance for loan losses,
the identification and evaluation of impaired loans, the impairment of goodwill,
the realization of deferred tax assets, and stock based compensation
disclosures. These estimates are based on assumptions that may involve
significant uncertainty at the time of their use. However, the policies, the
estimates and the estimation process as well as the resulting disclosures are
periodically reviewed by the Audit Committee of the Board of Directors and
material estimates are subject to review as part of the external audit by the
independent public accountants.

The accompanying financial statements are presented in accordance with the
requirements of Form 10-Q and consequently do not include all of the disclosures
normally required by accounting principles generally accepted in the United
States of America or those normally made in the registrant's annual report on
Form 10-K. Accordingly, the reader of the Form 10-Q may wish to refer to the
registrant's Form 10-K for the year ended December 31, 2003 for further
information in this regard.

Index to consolidated financial statements:

    Consolidated Balance Sheets..................................    3
    Consolidated Statements of Operations........................    4
    Consolidated Statements of Comprehensive Income .............    6
    Consolidated Statements of Cash Flows........................    7
    Notes to Consolidated Financial Statements...................    9














                         PREMIER FINANCIAL BANCORP, INC.
                           CONSOLIDATED BALANCE SHEETS
                      MARCH 31, 2004 AND DECEMBER 31, 2003
                             (DOLLARS IN THOUSANDS)

- --------------------------------------------------------------------------------------------------------------------
                                                                                    (UNAUDITED)
                                                                                       2004               2003
                                                                                       ----               ----
                                                                                               
ASSETS
Cash and due from banks                                                           $      13,676      $       16,422
Federal funds sold                                                                       35,011              17,051
Securities available for sale                                                           145,690             147,646
Loans                                                                                   328,180             331,794
   Allowance for loan losses                                                            (13,751)            (14,300)
                                                                                  --------------     --------------
     Net loans                                                                          314,429             317,494
Federal Home Loan Bank and Federal Reserve Bank stock                                     2,521               2,490
Premises and equipment, net                                                               7,926               7,956
Real estate and other property acquired through foreclosure                               3,661               3,187
Interest receivable                                                                       2,946               3,448
Goodwill                                                                                 15,816              15,816
Current year tax receivable                                                               3,695               3,695
Other assets                                                                              7,614               8,024
Assets of discontinued operation                                                         80,630              79,163
                                                                                  -------------      --------------
   Total assets                                                                   $     633,615      $      622,392
                                                                                  =============      ==============

LIABILITIES AND STOCKHOLDERS' EQUITY
Deposits
   Non-interest bearing                                                           $      59,126      $       59,001
   Time deposits, $100,000 over                                                          41,110              42,780
   Other interest bearing                                                               350,086             353,693
                                                                                  -------------      --------------
     Total deposits                                                                     450,322             455,474
Securities sold under agreements to repurchase                                            6,000                   -
Federal Home Loan Bank advances                                                          12,068              10,705
Other borrowed funds                                                                      5,750               6,200
Notes payable                                                                             1,402               1,402
Guaranteed junior subordinated interest debentures                                       26,546              26,546
Interest payable                                                                          4,658               3,902
Other liabilities                                                                         7,618               1,227
Liabilities of discontinued operation                                                    72,797              71,396
                                                                                  -------------      --------------
   Total liabilities                                                                    587,161             576,852

Stockholders' equity
   Preferred stock, no par value; 1,000,000 shares authorized;
     none issued or outstanding                                                               -                   -
   Common stock, no par value; 10,000,000 shares authorized;
     5,232,230 shares issued and outstanding                                              1,103               1,103
   Surplus                                                                               43,445              43,445
   Retained earnings                                                                        822                 311
   Accumulated other comprehensive income                                                 1,084                 681
                                                                                  -------------      --------------
     Total stockholders' equity                                                          46,454              45,540
                                                                                  -------------      --------------
       Total liabilities and stockholders' equity                                 $     633,615      $      622,392
                                                                                  =============      ==============


- --------------------------------------------------------------------------------------------------------------------
           See Accompanying Notes to Consolidated Financial Statements






                         PREMIER FINANCIAL BANCORP, INC.
                      CONSOLIDATED STATEMENTS OF OPERATIONS
                   THREE MONTHS ENDED MARCH 31, 2004 AND 2003
                      (IN THOUSANDS EXCEPT PER SHARE DATA)
                                   (UNAUDITED)

- --------------------------------------------------------------------------------------------------------------------
                                                                                         Three Months Ended
                                                                                              March 31,
                                                                                       2004               2003
                                                                                       ----               ----
                                                                                                       (Restated)
                                                                                               
Interest income
   Loans, including fees                                                            $     5,845      $     7,274
   Securities available for sale
     Taxable                                                                              1,065              994
     Tax-exempt                                                                              80              203
   Federal funds sold and other                                                              65              135
                                                                                    -----------      -----------
     Total interest income                                                                7,055            8,606

Interest expense
   Deposits                                                                               1,632            2,447
   Other borrowings                                                                         258              328
   Debentures                                                                               719              730
                                                                                    -----------      -----------
     Total interest expense                                                               2,609            3,505

Net interest income                                                                       4,446            5,101
Provision for loan losses                                                                   135            2,267
                                                                                    -----------      -----------
Net interest income after
   provision for loan losses                                                              4,311            2,834

Non-interest income
   Service charges                                                                          584              383
   Insurance commissions                                                                     17               39
   Securities gains                                                                          10              189
   Other                                                                                    245              302
                                                                                    -----------      -----------
                                                                                            856              913
Non-interest expenses
   Salaries and employee benefits                                                         2,230            2,361
   Occupancy and equipment expenses                                                         505              576
   Professional fees                                                                        560              207
   Taxes, other than payroll,
     property and income                                                                    134              122
   Write-downs, expenses, sales of
     other real estate owned                                                                 61               71
   Supplies                                                                                  88               92
   Bad check losses                                                                          29                6
   Other expenses                                                                           865              917
                                                                                    -----------      -----------
                                                                                          4,472            4,352
                                                                                    -----------      -----------
Income (loss) from continuing operations
   before income taxes                                                                      695             (605)
Provision (benefit) for income taxes                                                        213             (240)
                                                                                    -----------      -----------

Income (loss) from continuing operations                                                    482             (365)
                                                                                    -----------      -----------

Discontinued operation
   Income (loss) from operation of
     discontinued component                                                                  41              (42)
   Provison (benefit) for income taxes                                                       12              (15)
                                                                                    -----------      -----------
   Income (loss) from discontinued operation                                                 29              (27)
                                                                                    -----------      -----------

Net income (loss)                                                                   $       511      $      (392)
                                                                                    ===========      ===========

- --------------------------------------------------------------------------------------------------------------------
           See Accompanying Notes to Consolidated Financial Statements






                         PREMIER FINANCIAL BANCORP, INC.
                CONSOLIDATED STATEMENTS OF OPERATIONS (continued)
                   THREE MONTHS ENDED MARCH 31, 2004 AND 2003
                      (IN THOUSANDS EXCEPT PER SHARE DATA)
                                   (UNAUDITED)

- --------------------------------------------------------------------------------------------------------------------
                                                                                         Three Months Ended
                                                                                              March 31,
                                                                                       2004               2003
                                                                                       ----               ----
                                                                                                       (Restated)

                                                                                                
Weighted average shares outstanding:
   Basic                                                                                  5,232            5,232
   Diluted                                                                                5,235            5,232

Earnings (loss) per share from continuing operations:
   Basic                                                                            $      0.09       $    (0.07)
   Diluted                                                                                 0.09            (0.07)

Earnings (loss) per share from discontinued operation:
   Basic                                                                            $      0.01       $    (0.00)
   Diluted                                                                                 0.01            (0.00)

Net earnings (loss) per share:
   Basic                                                                            $      0.10       $    (0.07)
   Diluted                                                                                 0.10            (0.07)


- --------------------------------------------------------------------------------------------------------------------
           See Accompanying Notes to Consolidated Financial Statements






                         PREMIER FINANCIAL BANCORP, INC.
                 CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
                       THREE ENDED MARCH 31, 2004 AND 2003
                                 (IN THOUSANDS)
                                   (UNAUDITED)

- --------------------------------------------------------------------------------------------------------------------
                                                                                            Three Months Ended
                                                                                                 March 31,
                                                                                           2004            2003
                                                                                           ----            ----
                                                                                                        (Restated)

                                                                                                 
Net income                                                                             $      511      $    (392)

Other comprehensive income (loss):
   Unrealized gains and (losses) arising during
     the period                                                                               621           (259)
   Reclassification of realized amount                                                        (10)          (189)
                                                                                       -----------     ---------
     Net change in unrealized gain (loss) on
       securities                                                                             611           (448)
   Less: Tax impact                                                                           208           (152)
                                                                                       ----------      ----------
      Other comprehensive income (loss)                                                       403           (296)

Comprehensive income (loss)                                                            $      914      $    (688)
                                                                                       ==========      ==========


- --------------------------------------------------------------------------------------------------------------------
           See Accompanying Notes to Consolidated Financial Statements






                         PREMIER FINANCIAL BANCORP, INC.
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                   THREE MONTHS ENDED MARCH 31, 2004 AND 2003
                                 (IN THOUSANDS)
                                   (UNAUDITED)

- --------------------------------------------------------------------------------------------------------------------

                                                                                     2004               2003
                                                                                     ----               ----
                                                                                                     (Restated)
                                                                                             
Cash flows from continuing operating activities
   Income (loss) from continuing operations                                     $         482      $        (365)
   Adjustments to reconcile income (loss) to net
     cash from continuing operating activities
       Depreciation                                                                       229                235
       Provision for loan losses                                                          135              2,267
       Amortization, net                                                                  135                 97
       FHLB stock dividends                                                               (23)               (43)
       Investment securities losses (gains), net                                          (10)              (189)
       Write downs of OREO                                                                 16                 28
  Changes in
     Interest Receivable                                                                  502                610
     Other assets                                                                         221               (147)
     Interest Payable                                                                     756                554
     Other liabilities                                                                    391               (242)
                                                                                -------------      --------------
       Net cash from continuing operating activities                                    2,834              2,805

Cash flows from continuing investing activities
   Purchases of securities available for sale                                         (21,487)           (45,609)
   Proceeds from sales of securities available for sale                                   414             13,074
   Proceeds from maturities and calls of securities available
     for sale                                                                          29,460             35,432
   Purchases of FHLB stock                                                                 (8)               (43)
   Net change in federal funds sold                                                   (17,960)           (22,503)
   Net change in loans                                                                  1,139             10,978
   Purchases of premises and equipment, net                                              (200)              (160)
   Proceeds from sale of other real estate acquired
     through foreclosure                                                                1,301                997
                                                                                -------------      -------------
     Net cash from continuing investing activities                                     (7,341)            (7,834)

Cash flows from continuing financing activities
   Net change in deposits                                                              (5,152)             9,563
   Advances from Federal Home Loan Bank                                                 3,757              1,500
   Repayment of Federal Home Loan Bank advances                                        (2,394)            (1,715)
   Early redemption of guaranteed debentures                                                -             (3,000)
   Repayment of Other Borrowed Funds                                                     (450)              (300)
   Net change in agreements to repurchase securities                                    6,000              1,000
                                                                                -------------      -------------
     Net cash from continuing financing activities                                      1,761              7,048
                                                                                -------------      -------------

Net change in cash and cash equivalents
   from continuing activities                                                          (2,746)             2,019

Cash and cash equivalents of continuing operations
   at beginning of period                                                              16,422             14,334
                                                                                -------------      -------------

Cash and cash equivalents of continuing operations
   at end of period                                                             $      13,676      $      16,353
                                                                                =============      =============

- --------------------------------------------------------------------------------------------------------------------
           See Accompanying Notes to Consolidated Financial Statements






                         PREMIER FINANCIAL BANCORP, INC.
                CONSOLIDATED STATEMENTS OF CASH FLOWS (continued)
                   THREE MONTHS ENDED MARCH 31, 2004 AND 2003
                                 (IN THOUSANDS)
                                   (UNAUDITED)

- --------------------------------------------------------------------------------------------------------------------

                                                                                     2004               2003
                                                                                     ----               ----
                                                                                                     (Restated)
                                                                                             
upplemental disclosures of cash flow information:
   Cash paid during period for interest                                         $       1,853      $       2,951

   Loans transferred to real estate acquired through foreclosure                        1,791                271

   Net change in cash and cash equivalents of discontinued operations                    (836)              (115)



- --------------------------------------------------------------------------------------------------------------------
           See Accompanying Notes to Consolidated Financial Statements






                         PREMIER FINANCIAL BANCORP, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                            (UNAUDITED, IN THOUSANDS)

- --------------------------------------------------------------------------------

NOTE  1 - BASIS OF PRESENTATION

The consolidated financial statements include the accounts of Premier Financial
Bancorp, Inc. (the Company) and its wholly owned subsidiaries:



                                                                                          Mar 31, 2004
                                                                                           Net Income
                                                                     Year                 ------------
                                                                   Acquired       Assets      Qtr

                                                                                   
Citizens Deposit Bank & Trust         Vanceburg, Kentucky           1991      $  88,866     $ 337
Bank of Germantown                    Germantown, Kentucky          1992         23,948        12
Citizens Bank (Kentucky), Inc.        Georgetown, Kentucky          1995         80,630        29
Farmers Deposit Bank                  Eminence, Kentucky            1996        105,670       (23)
Ohio River Bank                       Ironton, Ohio                 1998         77,107       259
First Central Bank, Inc.              Philippi, West Virginia       1998         85,259       257
Boone County Bank, Inc.               Madison, West Virginia        1998        165,144       509
Mt. Vernon Financial Holdings, Inc.   Huntington, West Virginia     1999          4,615       (33)


The Company also has a data processing subsidiary, Premier Data Services, Inc.,
and the PFBI Capital Trust subsidiary as discussed in Note 9. In accordance with
FASB Interpretation No. 46, the Trust is no longer consolidated with the
Company. All other intercompany transactions and balances have been eliminated.

The Company maintains Employee Stock Ownership incentive Plans (the Plans)
whereby certain employees of the Company are eligible to receive incentive stock
options. The Plans are accounted for in accordance with Accounting Principles
Board Opinion (APB) No. 25, "Accounting for Stock Issued to Employees", and
related interpretations. Pursuant to the Plans, a maximum of 600,000 shares of
the Company's common stock may be issued through the exercise of these incentive
stock options. The option price is the fair market value of the Company's shares
at the date of the grant. The options are exercisable within ten years from the
date of grant.

- --------------------------------------------------------------------------------
                                    CONTINUED



                          PREMIER FINANCIAL BANCORP, INC.
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                            (UNAUDITED, IN THOUSANDS)

- --------------------------------------------------------------------------------

NOTE  1 - BASIS OF PRESENTATION (continued)

Employee compensation expense under stock options is reported using the
intrinsic value method. No stock-based compensation cost is reflected in net
income, as all options granted had an exercise price equal to or greater than
the market price of the underlying common stock at the date of grant.

The following table illustrates the effect on net income and earnings per share
if expense was measured using the fair value recognition provisions of FASB
Statement No. 123, Accounting for Stock-Based Compensation.




                                                                           2004             2003
                                                                           ----             ----
                                                                                         (Restated)
                                                                                  
Income (loss) from continuing operations                               $       482      $      (365)
Deduct:  Stock-based compensation
   expense determined under fair
   value based method                                                          (10)              (8)
                                                                       ------------     ------------
Pro forma income (loss)                                                $       472      $      (373)

Basic earnings (loss) per share
   from continuing operations                                          $      0.09      $     (0.07)
Pro forma basic earnings (loss) per share                                     0.09            (0.07)

Diluted earnings (loss) per share
   from continuing operations                                          $      0.09      $     (0.07)
Pro forma diluted earnings (loss) per share                                   0.09            (0.07)


For the period ended March 31, 2003, stock options were not considered in the
above computation because they were antidilutive.

On February 18, 2004, 28,200 incentive stock options were granted out of the
2002 Stock Option Plan at an exercise price of $9.30. These options vest in
three equal annual installments ending on February 18, 2007. On January 15,
2003, 28,650 incentive stock options were granted out of the 2002 Stock Option
Plan at an exercise price of $7.96. These options vest in three equal annual
installments ending on January 15, 2006. Proforma stock-compensation expense is
being amortized over each of the three-year vesting periods. There were no
options granted during 2002. Future pro forma net income will be negatively
impacted should the Company choose to grant additional options.

- --------------------------------------------------------------------------------
                                    CONTINUED



                          PREMIER FINANCIAL BANCORP, INC.
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                            (UNAUDITED, IN THOUSANDS)

- --------------------------------------------------------------------------------

NOTE  1 - BASIS OF PRESENTATION (continued)

The pro forma effects are computed using option pricing models, using the
following weighted-average assumptions as of grant date.

                                                       2004            2003
                                                       ----            ----

     Risk-free interest rate                           3.15%           3.10%
     Expected option life (yrs)                        5.00            5.00
     Expected stock price volatility                   0.34            0.42
     Dividend yield                                    0.00%           0.00%

Weighted average fair value of
    options granted during the year                    $3.29           $3.30

NOTE  2 - RESTATEMENT

On June 16, 2003 Premier announced that as a result of an ongoing internal
investigation, it had uncovered a systemic disregard for its loan approval and
credit administration policies at its Farmers Deposit Bank subsidiary and had
accepted the resignation of the bank's former president. On November 7, 2003
Premier disclosed that the Securities and Exchange Commission had requested
information about Premier's internal investigation. As the internal
investigation progressed, many loans were charged off and additional provisions
for loan losses were recorded. Premier's management, with the assistance of
outside independent professionals, has conducted a further review of those loans
for which significant charge offs or additional provisions were required in
2003. The purpose of this review was to determine if the facts or circumstances
that gave rise to additional charge offs or provisions had been improperly
concealed from senior management or improperly considered in applying
management's estimates and judgments as to the adequacy of the allowance for
loan losses in prior financial statement periods. The review did identify
instances in which collateral securing loans had been released without proper
support or notation in loan files, instances in which obligors on notes had been
released from their repayment obligation without proper support or notation in
loan files and instances in which delinquent loan reporting systems had been
manipulated to prevent problem loans from being identified on a timely basis.
Premier's senior management determined that if these circumstances had been
considered in evaluating the adequacy of the allowance for loan losses in prior
periods then some of the loan charge offs and additional provisions for loan
losses recorded in 2003 should have been reflected in prior periods. Therefore
the financial statements for the periods ended March 31, 2003 have been restated
to reflect the financial statement effect of the matters that occurred in those
periods but which were improperly concealed by subsidiary management.

- --------------------------------------------------------------------------------
                                    CONTINUED


                          PREMIER FINANCIAL BANCORP, INC.
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                            (UNAUDITED, IN THOUSANDS)

- -------------------------------------------------------------------------------

NOTE  2 - RESTATEMENT (Continued)

Effect on operating results for the quarter ended (in thousands except per
share data):
                                                   Mar 2003
                                                   Increase
Operating statement caption                       (Decrease)
- ---------------------------                       ----------
     Interest income, loans                       $     (109)
     Provision for loan losses                         1,020
     Net interest income after
         provision for loan losses                    (1,129)
     Income (loss) from continuing
         operations before income taxes               (1,129)
     Provision (benefit) for income taxes               (384)
     Income (loss) from
         continuing operations                          (745)
     Net (loss) income                                  (745)
     Net (loss) income per share,
         basic and diluted                             (0.14)

- --------------------------------------------------------------------------------
                                    CONTINUED



                          PREMIER FINANCIAL BANCORP, INC.
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                            (UNAUDITED, IN THOUSANDS)

- --------------------------------------------------------------------------------

NOTE  3 - DISCONTINUED OPERATIONS

In the fourth quarter of 2003, the Company adopted and began to implement a plan
to sell its subsidiary Citizens Bank (Kentucky), Inc. ("Citizens Bank") located
in Georgetown, Kentucky. On February 13, 2004, the Company announced that it had
signed a definitive agreement to sell Citizens Bank in a cash transaction valued
at approximately $14,500,000. In accordance with Financial Accounting Standard
144, "Accounting for the Impairment or Disposal of Long-lived Assets", which
became effective for the Company on January 1, 2002, the financial position and
results of operations of Citizens Bank are removed from the detail line items in
the Company's financial statements and presented separately as "discontinued
operations."

A condensed balance sheet and statement of operations for Citizens Bank follows
(in thousands):

                                                           As of
                                               March 31            December 31
                                                 2004                  2003
                                             -----------           -----------
Assets
   Cash and federal funds sold               $     8,937           $     6,473
   Securities available for sale                  11,963                12,082
   Loans, net                                     53,149                53,886
   Premises and equipment, net                     3,057                 3,026
   Other assets                                    3,524                 3,696
                                             -----------           -----------
     Total assets                            $    80,630           $    79,163
                                             ===========           ============

Liabilities
   Deposits                                  $    66,869           $    65,486
   Federal Home Loan Bank advances                 5,249                 5,255
   Other liabilities                                 679                  655
                                             -----------           -----------
     Total liabilities                            72,797                71,396
   Equity                                          7,833                 7,767
                                             -----------           -----------
     Total liabilities and equity            $    80,630           $    79,163
                                             ===========           ===========

                                                         For the Three
                                                          Months Ended
                                                    March 31          March 31
                                                      2004              2003
                                                   ---------         ---------

Interest income                                    $   1,075         $   1,278
Interest expense                                         374               507
                                                   ---------         ---------
     Net interest income                                 701               771
Provision for loan losses                                  -               150
Non-interest income                                      217               226
Non-interest expense                                     877               889
Income tax (benefit)                                      12               (15)
                                                  ----------        ----------
     Net (loss)                                   $       29        $      (27)
                                                  ==========        ==========
- --------------------------------------------------------------------------------
                                    CONTINUED



                          PREMIER FINANCIAL BANCORP, INC.
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                            (UNAUDITED, IN THOUSANDS)

- --------------------------------------------------------------------------------

NOTE  4 - REGULATORY MATTERS

On September 29, 2000, the Company entered into an agreement with the Federal
Reserve Bank (FRB) that prohibits the Company from paying dividends or incurring
any additional debt without the prior written approval of the FRB. Additionally,
the agreement required the Company to develop and monitor compliance with
certain operational policies designed to strengthen Board of Director oversight
including credit administration, liquidity, internal audit and loan review.

Subsequently, on January 29, 2003, the Company entered into a written agreement
with the Federal Reserve Bank of Cleveland (FRB) which supercedes and rescinds
all previous agreements between the Company and the FRB. Among the provisions of
the agreement were the continuation of the restriction on the Company's payment
of dividends on its common stock without the express written consent of the FRB
and the continuation of the restriction on the Company's payment of quarterly
distributions on its Trust Preferred Securities without the express written
consent of the FRB. Among other provisions, the agreement required the Company
to retain an independent consultant to review its management, directorate and
organizational structure, adopt a management plan responsive to such
consultant's report, update its management succession plan in accordance with
any recommendations in such consultant's report, monitor its subsidiary banks'
compliance with bank policies and loan review programs, conduct formal quarterly
reviews of its subsidiary Banks' allowances for loan losses, maintain sufficient
capital, submit a plan to the FRB for improving consolidated earnings over a
three-year period, and submit to the FRB annual projections of planned sources
and uses of the Company's cash, including a plan to service its outstanding debt
and trust preferred securities.

The Company's compliance with the written agreement is being monitored by a
committee which consists of three of its outside directors. As of March 31,
2004, management believes the Company is operating in compliance with the
provisions of the written agreement.

Three of the Company's subsidiaries, Citizens Deposit Bank & Trust, Bank of
Germantown, and Citizens Bank (Kentucky), Inc. have entered into similar
agreements with their respective primary regulators which, among other things,
prohibit the payment of dividends without prior written approval and require
significant changes in their credit administration policies. See Note 3 for
additional information regarding Citizens Bank (Kentucky), Inc. These
agreements, which require periodic reporting, will remain in force until the
regulators are satisfied that the Company and the banks have fully complied with
the terms of the agreement.

- --------------------------------------------------------------------------------
                                    CONTINUED



                         PREMIER FINANCIAL BANCORP, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                            (UNAUDITED, IN THOUSANDS)

- --------------------------------------------------------------------------------

NOTE  4 - REGULATORY MATTERS (continued)

On December 22, 2003, the Company's subsidiary Farmers Deposit Bank - Eminence,
Kentucky (the Bank), was issued a Cease and Desist order (Order) by the Federal
Deposit Insurance Corporation (FDIC) and the Kentucky Department of Financial
Institutions (KDFI) [collectively referred to as "Supervisory Authorities"]
related to activities of the bank's former president. The Order, effective
January 1, 2004, requires the Bank to cease and desist from the following:
   (a) Operating with management whose policies and procedures are detrimental
       to the Bank and jeopardize the safety of its deposits;
   (b) Operating with an inadequate level of capital protection for the kind
       and quality of assets held by the Bank;
   (c) Operating with a large volume of adversely classified loans or assets
       and/or delinquent loans and/or non-accrual loans;
   (d) Operating with an inadequate allowance for loan and lease losses for
       the volume, kind and quality of loans and leases held by the Bank;
   (e) Engaging in hazardous lending and lax collection practices;
   (f) Operating with inadequate provisions for liquidity and funds management;
   (g) Operating with disregard of routine and controls policies;
   (h) Operating in such a manner as to produce operating losses; and
   (i) Violating laws and/or regulations cited in the most recent Report of
       Examination issued by the FDIC ("Report").

The Order also outlined a number of steps to be taken by the Bank which are
designed to remedy and/or prevent the reoccurrence of the items listed in the
Order. These include 1) retaining qualified management and increasing the
involvement of the Bank's Board of Directors ("Board"); 2) developing and
submitting to the Supervisory Authorities a capital plan that maintains the
Bank's Tier I Leverage Ratio above a minimum 5.0% and increases that ratio to
8.0% by December 31, 2004; 3) restricting the payment of cash dividends; 4)
requiring the Board to review the adequacy of the allowance for loan losses at
least quarterly; 5) requiring the Bank to charge-off certain loans listed in the
Report; 6) reviewing the system of internal loan review and system for assigning
loan risk grades as well as revising the Bank's lending policies to address
items of criticism contained in the Report; 7) developing written plans for
reducing and/or improving the level of adversely classified loans and correcting
documentation exceptions on certain loans detailed in the Report; 8) generally
prohibiting additional lending to borrowers who currently have uncollected
adversely classified loans; 9) submitting an annual budget to the Supervisory
Authorities outlining goals and strategies for improving and sustaining the
earnings of the Bank; 10) adopting and implementing a policy for operating the
Bank with adequate internal controls consistent with safe and sound banking
practices and developing an internal audit program to ensure the integrity of
these controls; 11) adopting and implementing a liquidity and funds management
policy; and 12) providing this notice to shareholders. The Bank is required to
provide quarterly progress updates to the Supervisory Authorities.

The full text of the Order is available on the FDIC website at www.fdic.gov or
by calling the FDIC Public Information Center at (877) 275-3342.

- --------------------------------------------------------------------------------
                                    CONTINUED



                         PREMIER FINANCIAL BANCORP, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                            (UNAUDITED, IN THOUSANDS)

- --------------------------------------------------------------------------------

NOTE  4 - REGULATORY MATTERS (continued)

In accordance with the Order, the Company contributed additional capital to
Farmers to ensure a 5.00% leverage ratio at December 31, 2003. The Company also
submitted to the Supervisory Authorities a written capital restoration plan that
incrementally increases the Bank's Tier I Leverage Ratio to 5.50% at March 31,
2004; 6.00% at June 30, 2004; 7.00% at September 30, 2004 and 8.00% at December
31, 2004. At March 31, 2004, the Bank's Tier I Leverage Ratio was 6.18%.


NOTE  5 - SECURITIES

Amortized cost and fair value of investment securities, by category,
at March 31, 2004 are summarized as follows:


                                                   Amortized        Unrealized        Unrealized           Fair
                                                      Cost             Gains            Losses            Value
                                                                                         
Available for sale
  U. S. Treasury securities                     $          250    $            1   $            -    $           251
  U. S. agency securities                              106,805               824               (7)           107,622
  Obligations of states and political
     subdivisions                                        5,278               296                -              5,574
  Mortgage-backed securities                            30,530               332              (73)            30,789
  Corporate securities                                   1,432                22                -              1,454
                                                --------------    --------------   --------------    ---------------
     Total available for sale                   $      144,295    $        1,475   $          (80)   $       145,690
                                                ==============    ==============   ===============   ===============



Amortized cost and fair value of investment securities, by category, at
December 31, 2003 are summarized as follows:


                                                   Amortized        Unrealized        Unrealized           Fair
                                                      Cost             Gains            Losses            Value
                                                                                         
Available for sale
  U. S. Treasury securities                     $          650    $            2   $           -     $           652
  U. S. agency securities                              106,413               573             (141)           106,845
  Obligations of states and political
     subdivisions                                        6,540               328               -               6,868
  Mortgage-backed securities                            31,766               186             (142)            31,810
  Corporate securities                                   1,439                32               -               1,471
                                                --------------    --------------   --------------    ---------------
     Total available for sale                   $      146,808    $        1,121   $         (283)   $       147,646
                                                ==============    ==============   ===============   ===============


The unrealized losses at March 31, 2004 and December 31, 2003 are price changes
resulting from changes in the interest rate environment. The unrealized losses
as of both periods have occurred within the last twelve months and are not
considered to be permanent declines in the value of the securities.

- --------------------------------------------------------------------------------
                                    CONTINUED



                         PREMIER FINANCIAL BANCORP, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                            (UNAUDITED, IN THOUSANDS)

- --------------------------------------------------------------------------------

NOTE  6 - LOANS

Major classifications of loans at March 31, 2004 and December 31, 2003 are
summarized as follows:
                                                       2004             2003
                                                       ----             ----
Commercial, secured by real estate                $    101,497     $    101,325
Commercial, other                                       38,195           38,063
Real estate construction                                 5,491            5,414
Residential real estate                                127,120          126,134
Agricultural                                             2,656            3,032
Consumer and home equity                                51,858           56,216
Other                                                    1,363            1,610
                                                  ------------     ------------
                                                  $    328,180     $    331,794
                                                  ============     ============


The following table sets forth information with respect to the Company's
impaired loans at March 31, 2004 and December 31, 2003.
                                                       2004             2003
                                                       ----             ----
Impaired loans at period end with an allowance    $     12,807     $     17,071
Impaired loan at period end with no allowance            4,104            3,849
Amount of allowance for loan losses allocated            6,998            8,418


The following table sets forth information with respect to the Company's
nonperforming loans at March 31, 2004 and December 31, 2003.

                                                       2004             2003
                                                       ----             ----
Non-accrual loans                                 $     12,837     $     11,958
Accruing loans which are contractually
  past due 90 days or more                               1,144            4,137
Restructured loans                                         461              104
                                                  ------------     ------------
                                                  $     14,442     $     16,199
                                                  ============     ============

- --------------------------------------------------------------------------------
                                    CONTINUED



                         PREMIER FINANCIAL BANCORP, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                            (UNAUDITED, IN THOUSANDS)

- --------------------------------------------------------------------------------

NOTE  7 - ALLOWANCE FOR LOAN LOSSES

Changes in the allowance for loan losses for the three months ended March 31,
2004 and 2003 are as follows:
                                                        Three Months Ended
                                                             March 31,
                                                       2004            2003
                                                       ----            ----
                                                                    (Restated)
Balance, beginning of period                      $     14,300     $      9,698
Gross charge-offs                                       (1,067)          (2,522)
Recoveries                                                 383              143
Provision for loan losses                                  135            2,267
                                                  ------------     ------------
Balance, end of period                            $     13,751     $      9,586
                                                  ============     ============


NOTE  8 - GUARANTEED JUNIOR SUBORDINATED INTEREST DEBENTURES

On June 9, 1997, PFBI Capital Trust (Trust), a statutory business trust created
under Delaware law, issued $28,750,000 of 9.750% Preferred Securities
("Preferred Securities" or "Trust Preferred Securities") with a stated value and
liquidation preference of $25 per share. The Trust's obligations under the
Preferred Securities issued are fully and unconditionally guaranteed by the
Company. The proceeds from the sale of the Preferred Securities of the Trust, as
well as the proceeds from the issuance of common securities to the Company, were
utilized by the Trust to invest in $29,639,000 of 9.750% Junior Subordinated
Deferrable Interest Debentures (the "Debentures") of the Company. The
Debentures, which mature on June 30, 2027 are unsecured obligations and rank
subordinate and junior to the right of payment to all senior indebtedness,
liabilities and obligations of the Company. The Debentures represent the sole
assets of the Trust. Distributions on the Preferred Securities are payable at an
annual rate of 9.750% of the stated liquidation amount of $25 per Preferred
Security, payable quarterly. Cash distributions on the Preferred Securities are
made to the extent interest on the Debentures is received by the Trust. In the
event of certain changes or amendments to regulatory requirements or federal tax
rules, the Debentures are redeemable in whole. Otherwise, the Debentures are
generally redeemable by the Company in whole or in part on or after June 30,
2002 at 100% of the liquidation amount. Proceeds from any redemption of the
Debentures would cause a mandatory redemption of the Preferred Securities and
the common securities having an aggregate liquidation amount equal to the
principal amount of the Debentures redeemed. Debt issuance costs of $1,478,000
have been capitalized by the Trust and are being amortized.


- --------------------------------------------------------------------------------
                                    CONTINUED



                         PREMIER FINANCIAL BANCORP, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                            (UNAUDITED, IN THOUSANDS)

- --------------------------------------------------------------------------------

NOTE  8 - GUARANTEED JUNIOR SUBORDINATED INTEREST DEBENTURES (continued)

As previously disclosed, pursuant to an agreement entered into with the Federal
Reserve Bank (FRB) described in Note 4, the Company is required to request
approval for the payment of distributions due on the Debentures and Trust
Preferred Securities. As part of a Debt Reduction and Profitability plan
presented on January 6, 2003, the Company requested and received approval from
the FRB to redeem $3,000,000 of the $28,750,000 outstanding Debentures and Trust
Preferred Securities which occurred on March 31, 2003. However, the FRB denied
the Company's request to make distributions on the remaining Debentures Trust
Preferred Securities.

The Company exercised its right to defer the payment of interest on the 9.75%
Trust Preferred Securities for the quarter ending December 31, 2002 and all
subsequent quarters through March 31, 2004, and for an indefinite period, which
can be no longer than 20 consecutive quarterly periods. These and any future
deferred distributions accrue interest at an annual rate of 9.75% which will be
paid when the deferred distributions are ultimately paid. Management of Premier
does not expect to resume payments on the Debentures or the Trust Preferred
Securities until the Federal Reserve Bank of Cleveland determines that Premier
has achieved adequate and sustained levels of profitability to support such
payments and approves such payments.


NOTE  9 - STOCKHOLDERS' EQUITY AND REGULATORY MATTERS

The Company's principal source of funds for dividend payments to shareholders is
dividends received from the subsidiary Banks. Banking regulations limit the
amount of dividends that may be paid without prior approval of regulatory
agencies. Under these regulations, the amount of dividends that may be paid in
any calendar year is limited to the current year's net profits, as defined,
combined with the retained net profits of the preceding two years, subject to
the capital requirements and additional restrictions as discussed below. During
2004, the Banks could, without prior approval, declare dividends of
approximately $1.4 million plus any 2004 net profits retained to the date of the
dividend declaration.

The Company and the subsidiary Banks are subject to various regulatory capital
requirements administered by the federal banking agencies. Failure to meet
minimum capital requirements can initiate certain mandatory and possibly
additional discretionary actions by regulators that, if undertaken, could have a
direct material effect on the Company's financial statements. Under capital
adequacy guidelines and the regulatory framework for prompt corrective action,
the Company and the Banks must meet specific guidelines that involve
quantitative measures of their assets, liabilities, and certain off-balance
sheet items as calculated under regulatory accounting practices.

- --------------------------------------------------------------------------------
                                    CONTINUED



                         PREMIER FINANCIAL BANCORP, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                            (UNAUDITED, IN THOUSANDS)

- --------------------------------------------------------------------------------

NOTE  9 - STOCKHOLDERS' EQUITY AND REGULATORY MATTERS (continued)

These quantitative measures established by regulation to ensure capital adequacy
require the Company and Banks to maintain minimum amounts and ratios (set forth
in the following table) of Total and Tier I capital (as defined in the
regulations) to risk-weighted assets (as defined), and of Tier I capital (as
defined) to average assets (as defined). Management believes, as of March 31,
2004, that the Company and the Banks meet all quantitative capital adequacy
requirements to which they are subject.

Shown below is a summary of regulatory capital ratios for the Company:


                                                                                   Regulatory     To Be Considered
                                                 March 31,       December 31,        Minimum            Well
                                                   2004              2003         Requirements       Capitalized
                                                ----------       ------------     ------------    ----------------
                                                                                            
Tier I Capital (to Risk-Weighted Assets)           11.2%             10.6%             4.0%              6.0%
Total Capital (to Risk-Weighted Assets)            15.3%             14.8%             8.0%             10.0%
Tier I Capital (to Average Assets)                  6.9%              6.4%             4.0%              5.0%


The capital amounts and classifications are also subject to qualitative
judgments by the regulators. As a result of these qualitative judgments, the
Company and four of the Company's subsidiaries have entered into agreements with
the applicable regulatory authorities which provide for additional restrictions
on their respective capital levels and the payment of dividends. The Company
entered into an agreement with the Federal Reserve Bank of Cleveland (FRB), as
discussed in Note 4, restricting the Company from declaring or paying dividends
without prior approval from the FRB. An additional provision of this agreement
requires prior approval from the FRB before the Company increases its borrowings
or incurs any debt. This agreement is in effect until terminated by the FRB.

Citizens Deposit Bank (Citizens) entered into a Written Agreement with the FRB
on September 29, 2000 restricting Citizens from declaring or paying dividends
without prior approval. This agreement is in effect until terminated by the FRB.
Citizens' Tier I capital to average assets ratio was 12.6% at March 31, 2004.

Bank of Germantown (Germantown) entered into an agreement with the Kentucky
Department of Financial Institutions (KDFI) and the Federal Deposit Insurance
Corporation (FDIC) on June 13, 2000 restricting Germantown from declaring or
paying dividends, without prior approval, if its Tier I capital to average
assets falls below 8%. This agreement is in effect until terminated by the KDFI
and FDIC. Germantown's Tier I capital to average assets ratio was 8.1% at March
31, 2004.


- --------------------------------------------------------------------------------
                                    CONTINUED



                         PREMIER FINANCIAL BANCORP, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                            (UNAUDITED, IN THOUSANDS)

- --------------------------------------------------------------------------------

NOTE  9 - STOCKHOLDERS' EQUITY AND REGULATORY MATTERS (continued)

Citizens Bank (Kentucky), Inc. (Citizens, KY) entered into an agreement with the
Kentucky Department of Financial Institutions (KDFI) and the Federal Deposit
Insurance Corporation (FDIC) on September 11, 2002 restricting Citizens, KY from
declaring or paying dividends, without prior approval. This agreement is in
effect until terminated by the KDFI and FDIC. Citizens KY's Tier I capital to
average assets ratio was 8.6% at March 31, 2004.

Effective January 1, 2004, Farmers Deposit Bank (Farmers Deposit) was issued a
C&D order by the FDIC and KDFI restricting Farmers Deposit from declaring or
paying dividends, without prior approval, if its Tier I capital to average
assets falls below 8.00%. The order also required Farmers Deposit to maintain a
minimum 5.0% Tier I capital to average assets ratio and submit a written capital
restoration plan to increase the ratio to 8.0% by December 31, 2004. This order
is in effect until terminated by the KDFI and FDIC. Farmers Deposit's Tier I
capital to average assets was 6.2% at March 31, 2004.

As of March 31, 2004, the most recent notification from the FRB categorized the
Company and its subsidiary banks as well capitalized under the regulatory
framework for prompt corrective action. To be categorized as well capitalized,
the Company must maintain minimum Total risk-based, Tier I risk-based and Tier I
leverage ratios as set forth in the preceding table. There are no conditions or
events since that notification that management believes have changed the
Company's category.



- --------------------------------------------------------------------------------




                         PREMIER FINANCIAL BANCORP, INC.
                      MANAGEMENT'S DISCUSSION AND ANALYSIS
- --------------------------------------------------------------------------------


Item 2.  Management's Discussion and Analysis
            of Financial Condition and Results of Operations

FORWARD-LOOKING STATEMENTS

        Management's discussion and analysis contains forward-looking statements
that are provided to assist in the understanding of anticipated future financial
performance. However, such performance involves risks and uncertainties, and
there are certain important factors that may cause actual results to differ
materially from those anticipated. These important factors include, but are not
limited to, economic conditions (both generally and more specifically in the
markets in which Premier operates), competition for Premier's customers from
other providers of financial services, government legislation and regulation
(which changes from time to time), changes in interest rates, Premier's ability
to originate quality loans, collect delinquent loans and attract and retain
deposits, the impact of Premier's growth, Premier's ability to control costs,
and new accounting pronouncements, all of which are difficult to predict and
many of which are beyond the control of Premier.


         A.   Results of Operations

         A financial institution's primary sources of revenue are generated by
interest income on loans, investments and other earning assets, while its major
expenses are produced by the funding of these assets with interest bearing
liabilities. Effective management of these sources and uses of funds is
essential in attaining a financial institution's optimal profitability while
maintaining a minimum amount of interest rate risk and credit risk.

         The following narrative discusses the continuing operations of the
Company. As more fully explained in Note 3 to the consolidated financial
statements above, the narrative excludes the discontinued operations of
Premier's subsidiary Citizens Bank (Kentucky), Inc. On February 13, 2004,
Premier signed a definitive agreement to sell the subsidiary for $14,500,000 in
cash. The sale, which is subject to regulatory approval, is anticipated to close
early in the third quarter of 2004. The transaction, if and when consummated,
should more than restore the cash reserves used by Premier in 2003 to
recapitalize one of its affiliate banks; should reduce the company's total
assets while increasing its total capital, thus strengthening Premier's balance
sheet and should generate taxable income to be used as an offset to Premier's
tax loss carryforward.

         Furthermore, comparative information for the first quarter of 2003
reflects the restatement of charge-offs, provision for loan losses, interest
income and income taxes as more fully explained in Note 2 of the consolidated
financial statements above.

         Income from continuing operations for the three months ended March 31,
2004 was $482,000, or 9 cents per share, compared to a loss from continuing
operations of $365,000 or 7 cents per share for the three months ended March 31,
2003.  The profitability recorded in 2004 was largely due to lower provisions
for loan losses versus the first quarter of 2003, partially offset by lower net
interest income.

         Net interest income for the quarter ending March 31, 2004 totaled $4.45
million, down from the $5.10 million of net interest income earned in the first
quarter of 2003. Both interest income and interest expense decreased in the
comparisons. Interest income declined by $1.6 million due to lower loans
outstanding due to the charge-offs at Farmers Deposit Bank and other loan
paydowns across the company during 2003 compounded by the higher volume of
non-accrual loans at Farmers Deposit Bank. Interest expense declined by $896,000
largely due to lower interest costs on deposits as maturing certificates of
deposit have renewed at significantly lower rates due to the low interest rate
environment. Interest expense savings were also realized due to the paydown of
other borrowings. As a result, the net interest margin for the three months
ending March 31, 2004 was approximately 3.58% compared to 3.79% for the same
period in 2003.

         Non-interest income decreased $57,000 to $856,000 for the first three
months of 2004 compared to $913,000 for the first three months of 2003, largely
due to $189,000 of gains on the sales of securities recorded in 2003. Excluding
the investment securities gains, non-interest income increased 16.9% or
$122,000. The increase is largely due to a 52.5% or $201,000 increase in revenue
from service charges on deposit accounts due to a change in fee structure during
2003, partially offset by decreases in income from insurance commissions and a
decrease in other income.

         Non-interest expenses for the first quarter of 2004 totaled $4,472,000
or 3.3% of average assets of continuing operations on an annualized basis
compared to $4,352,000 or 2.9% of average assets of continuing operations for
the same period of 2003. The increase in non-interest expense is largely due to
a $353,000 increase in professional fees related to audit costs and legal fees
associated with the SEC investigation as disclosed in the Company's annual
report on Form 10-K for the year ended December 31, 2003. This increase is
partially offset by lower staff cost due to employee participation in the cost
of medical insurance premiums, lower occupancy and equipment costs due to lower
taxes and insurance on real property, lower depreciation expense on equipment
and lower other operating expenses largely due to $124,000 of accelerated
amortization of issuance costs related to the early redemption of $3.0 million
of the Trust Preferred Securities (NASDAQ/NMS-PFBIP) in the first quarter
of 2003.

         Income tax expense was $213,000 for the first quarter of 2004 compared
to a tax benefit of $240,000 for the first quarter of 2003. The increase in
income tax expense can be primarily attributed to the increase in pre-tax income
detailed above. The annualized effective tax rate for the three months ended
March 31, 2004 was 30.6%, compared to the 39.7% effective tax rate for the same
period in 2003. The higher benefit rate in 2003 was the result of reduced tax
expense resulting from tax exempt income.

         The annualized returns from continuing operations on stockholders'
equity and on average assets were approximately 4.19% and 0.35% for the three
months ended March 31, 2004 compared to a negative (2.61%) and (0.25%) for the
same period in 2003.


         B.   Financial Position

         Total assets of continuing operations at March 31, 2004 increased $9.8
million or 1.8% to $553.0 million from the $543.2 million at December 31, 2003.
This increase was largely due to $6.0 million of investment securities that were
purchased in March but did not settle until April. The remaining increase was
due to an increase in short-term funding.

         Earning assets of continuing operations increased to $511.8 million at
March 31, 2004 from the $499.2 million at December 31, 2003, an increase of
$12.6 million, or 2.5%. The increase was largely due to an $18.0 million
increase in federal funds sold partially offset by declines in investments
and total loans (see below).

         Cash and due from banks at March 31, 2004 was $13.7 million, a $2.7
million decrease from $16.4 million on December 31, 2003. Federal funds sold
increased to $35.0 million from the $17.1 million reported at December 31, 2003.
The increase in federal funds sold was the result of retaining the liquidity to
be used to settle March investment purchases in April and to satisfy short-term
public deposit requirements.

         Securities available for sale totaled $145.7 million at March 31, 2004,
a $1.9 million decrease from the $147.6 million at December 31, 2003. The
decline was largely due to a slightly lower volume of purchases versus the
volume calls and maturities that occurred during the quarter. Additional details
on investment activities can be found in the Consolidated Statements of
Cash Flows.

         Total loans at March 31, 2004 were $328.2 million compared to $331.8
million at December 31, 2003, a decrease of $3.6 million. This decrease can
primarily be attributed to net loan pay offs and the $1.1 million in loan
charge-offs recorded during the first quarter of 2004.

         Deposits totaled $450.3 million as of March 31, 2004, a $5.2 million
decrease from the $455.5 million in deposits at December 31, 2003. The decrease
is largely due to $6.0 million of public deposits withdrawn and placed by the
depositor into repurchase agreements. Excluding this transaction, deposits
increased by $0.8 million, primarily in interest bearing deposits, due to
seasonal tax collections by local governments.

         Outstanding debt, including the Company's outstanding subordinated
debentures, has increased by $913,000 since December 31, 2003, as payments on
the Company's borrowings have been more than offset by short-term FHLB advances.
Federal Home Loan Bank advances have increased by $1.4 million due to short-term
funding needs. Other borrowed funds have declined by $450,000 due to scheduled
principal payments. See note 9 to the consolidated financial statements for
additional information on the outstanding subordinated debentures.






         The following table sets forth information with respect to the
Company's nonperforming assets at March 31, 2004 and December 31, 2003.

                                                        (In Thousands)
                                                  2004                  2003
                                                  ----                  ----
Non-accrual loans                            $       12,837        $     11,958
Accruing loans which are contractually
   past due 90 days or more                           1,144               4,137
Restructured                                            461                 104
                                             --------------        ------------
     Total non-performing loans                      14,442              16,199
Other real estate acquired through
    foreclosure                                       3,661               3,187
                                             --------------        ------------
     Total non-performing assets             $       18,103        $     19,386
                                             ==============        ============

Non-performing loans as a percentage
      of total loans                                   4.40%              4.88%

Non-performing assets as a percentage
     of total assets (of continuing operations)        3.27%              3.57%

         Total non-performing loans and non-performing assets have declined
since year-end due to loan charge-offs and the developing and executing action
plans on the troubled loans identified at Farmers Deposit Bank. However, while
total non-performing loans have declined, non-accrual loans have increased. A
significant effort has been placed on reviews of loan files, efforts by lenders
to bring borrowers current with the terms of their loan agreements and the sale
of OREO properties. As in the past, when these plans are executed, Premier may
experience increases in non-performing loans and non-performing assets.
Furthermore, any resulting increases in loans placed on non-accrual status will
have a negative impact on future loan interest income. Also, as these plans are
executed, other loans may be identified that would necessitate additional
charge-offs and potentially additional provisions for loan losses.

         The provision for loan losses was $135,000 for the first quarter of
2004 compared to $2.3 million for the first quarter of 2003. The decrease in the
provision was made in accordance with Premier's policies regarding management's
estimation of probable incurred losses in the loan portfolio and the adequacy of
the allowance for loan losses, which are in accordance with accounting
principles generally accepted in the United States of America. Management's
estimation process indicated that little additional risk in the loan portfolio
was incurred during the first quarter of 2004. Gross charge-offs totaled $1.1
million during the first quarter of 2004. Any collections on these loans would
be presented in future financial statements as recoveries of the amounts charged
against the allowance. The allowance for loan losses at March 31, 2004 was 4.19%
of total loans as compared to 4.31% at December 31, 2003. The decrease in the
percentage of allowance for loan losses to total loans is largely due to
sufficient loan loss reserves allocated to the loans actually charged off during
the first quarter.

         C.   Critical Accounting Policies

         The Company follows financial accounting and reporting policies that
are in accordance with generally accepted accounting principles in the United
States of America. These policies are presented in Note 1 to the consolidated
audited financial statements in the Company's annual report on Form 10-K for the
year ended December 31, 2003. Some of these accounting policies, as discussed
below, are considered to be critical accounting policies. Critical accounting
policies are those policies that require management's most difficult, subjective
or complex judgments, often as a result of the need to make estimates about the
effect of matters that are inherently uncertain. The Company has identified
three accounting policies that are critical accounting policies and an
understanding of these policies is necessary to understand the financial
statements. These policies relate to determining the adequacy of the allowance
for loan losses, the impairment of goodwill, and the valuation of deferred tax
assets. A detailed description of these accounting policies is contained the
Company's annual report on Form 10-K for the year ended December 31, 2003. There
have been no significant changes in the application of these accounting policies
since December 31, 2003.

         Management believes that the judgments, estimates and assumptions used
in the preparation of the consolidated financial statements are appropriate
given the factual circumstances at the time.

         D.   Liquidity

         Liquidity objectives for the Company can be expressed in terms of
maintaining sufficient cash flows to meet both existing and unplanned
obligations in a cost effective manner. Adequate liquidity allows the Company to
meet the demands of both the borrower and the depositor on a timely basis, as
well as pursuing other business opportunities as they arise. Thus, liquidity
management embodies both an asset and liability aspect while attempting to
maximize profitability. In order to provide for funds on a current and long-term
basis, the Company's subsidiary banks rely primarily on the following sources:

         1.     Core deposits consisting of both consumer and commercial
                deposits and certificates of deposit of $100,000 or more.
                Management believes that the majority of its $100,000 or more
                certificates of deposit are no more volatile than its other
                deposits. This is due to the nature of the markets in which the
                subsidiaries operate.

         2.     Cash flow generated by repayment of loans and interest.

         3.     Arrangements with correspondent banks for purchase of unsecured
                federal funds.

         4.     The sale of securities under repurchase agreements and borrowing
                from the Federal Home Loan Bank.

         5.     Maintenance of an adequate available-for-sale security
                portfolio. The Company owns $145.7 million of securities at
                market value as of March 31, 2004.

         The cash flow statements for the periods presented in the financial
statements provide an indication of the Company's sources and uses of cash as
well as an indication of the ability of the Company to maintain an adequate
level of liquidity.

         E.   Capital

         At March 31, 2004, total shareholders' equity of $46.5 million was 8.4%
of total assets of continuing operations. This compares to total shareholders'
equity of $45.5 million or 8.4% of total assets of continuing operations on
December 31, 2003.

         Tier I capital totaled $41.7 million at March 31, 2004, which
represents a Tier I leverage ratio of 6.9%.

         Book value per share was $8.88 at March 31, 2004, and $8.70 at December
31, 2003. The increase in book value per share was the result of $914,000 of
comprehensive income for the first quarter of 2004 as net income was increased
by the after tax increase in the market value of investment securities available
for sale.






                         PREMIER FINANCIAL BANCORP, INC.

- --------------------------------------------------------------------------------


Item 3.  Quantitative and Qualitative Disclosures About Market Risk

         The Company currently does not engage in any derivative or hedging
activity. Refer to the Company's 2003 10-K for analysis of the interest rate
sensitivity. The Company believes there have been no significant changes in the
interest rate sensitivity since previously reported on the Company's 2003 10-K.


Item 4. Controls and Procedures

         Premier management, including the Chief Executive Officer and Chief
Financial Officer, has conducted an evaluation of the effectiveness of
disclosure controls and procedures pursuant to Exchange Act Rule 13a-15c as of
the end of the period covered by this quarterly report. Based on that
evaluation, the Chief Executive Officer and Chief Financial Officer concluded
that the disclosure controls and procedures are effective in ensuring that all
material information required to be filed in this quarterly report has been made
known to them in a timely fashion.

         "Internal controls" are procedures, which are designed with the
objective of providing reasonable assurance that (1) transactions are properly
authorized; (2) assets are safeguarded against unauthorized or improper use; and
(3) transactions are properly recorded and reported, all so as to permit the
preparation of reports and financial statements in conformity with generally
accepted accounting principles. Premier management uses the financial reports of
its subsidiaries to make decisions about the allocation of the Company's
resources, to implement strategies to improve the Company's performance, and to
prepare the consolidated financial statements of the Company for its
shareholders and regulatory authorities. However, a control system, no matter
how well conceived and operated, can provide only reasonable, not absolute,
assurance that the objectives of the control system are met. Further, the design
of a control system must reflect the fact that there are resource constraints,
and the benefits of controls must be considered relative to their cost. Because
of the inherent limitations in all control systems, no evaluation of controls
can provide absolute assurance that all control issues and instances of fraud,
if any, within a company have been detected. These inherent limitations include
the realities that judgments in decision-making can be faulty, and that
breakdowns can occur because of simple error or mistake. The design of any
system of controls is also based, in part, upon certain assumptions about the
likelihood of future events, and there can be no assurance that any design will
succeed in achieving its stated goals under all potential future conditions.
Over time, a control may become inadequate because of changes in conditions, or
the degree of compliance with the policies or procedures may deteriorate.
Because of the inherent limitations in a cost-effective control system,
misstatements due to error or fraud may occur and not be detected. Finally,
controls can be circumvented by the individual acts of some persons, by
collusion of two or more people, or by management override of the control.

         It is this "management override of controls" that led to the
significant charge-offs and provisions for loan losses at Farmers Deposit Bank
in 2003 and the financial statement restatement for years 2002 and 2001.
Premier's policies and procedures related to the evaluation of a borrower's
creditworthiness prior to making or renewing a loan, the reporting of new loan
activity and delinquent loans to the bank's board of directors, and the
guidelines for assessing the credit risk of existing loans were overridden by
local management. The systematic disregard for these controls was sophisticated
enough to avoid detection during routine reviews of that bank's records as
directed by the Company and the regulatory authorities of the banking industry.

         Premier management is also in the process of implementing additional
processes and procedures throughout its network of banking subsidiaries in an
effort to minimize the likelihood that improper management overrides go
undetected. These include:

        *  hiring a credit analyst at the holding company level to review all
           loan requests over $400,000,
        *  forming loan approval committees made up of the bank presidents and
           the President and Director of Risk Management of Premier to review
           all loan requests over $750,000,
        *  incorporating "whistleblower" provisions into the employee code of
           ethics and conduct,
        *  dispatching members of the Audit Committee of the Company's board of
           directors, at their request, to conduct employee meetings emphasizing
           the importance of each employee's responsibilities in maintaining the
           financial integrity of the Company's books and records, that
           overriding of internal controls will not be tolerated, and the
           employees' obligation to report improprieties to senior management
           or the Audit Committee in accordance with the employee code of
           ethics,
        *  hiring an internal auditor at the holding company level to, among
           other duties assigned, conduct various tests for data integrity and
           compliance with internal control procedures, and
        *  evaluating the internal audit program to incorporate tests designed
           to specifically detect the abuses uncovered during the Farmers
           Deposit investigation.

         Other than the steps identified above, which are in various stages of
implementation, there were no changes in internal controls over financial
reporting during the first fiscal quarter that have materially affected or are
reasonably likely to materially affect Premier's internal controls over
financial reporting.




                         PREMIER FINANCIAL BANCORP, INC.

- --------------------------------------------------------------------------------


PART II - OTHER INFORMATION

Item 1.    Legal Proceedings

     See information regarding regulatory matters in note 4 and note 9 to the
consolidated financial statements

Item 2.    Changes in Securities and Use of Proceeds                   None
- ----------------------------------------------------

Item 3.    Defaults Upon Senior Securities                             None
- ------------------------------------------

Item 4.    Submission of Matters to a vote of Security Holders         None
- --------------------------------------------------------------

Item 5.    Other Information                                           None
- ----------------------------

Item 6.    Exhibits and Reports on Form 8-K

           (a) The following exhibits are furnished in accordance with the
               provisions of Item 601 of Regulation S-K.

               31.1  Certification Pursuant to Section 302 of the Sarbanes-Oxley
                     Act of 2002

               31.2  Certification Pursuant to Section 302 of the Sarbanes-Oxley
                     Act of 2002

               32    Certification Pursuant to 18 U.S.Css.1350, as adopted
                     pursuant to Section 906 of the Sarbanes-Oxley Act of 2002


           (b) The following Current Reports on Form 8-K were filed in the first
               quarter of the Company's year.

               February 13, 2004 - Press release announcing the Company had
                                   executed a definitive Stock Purchase
                                   Agreement dated February 13, 2004 providing
                                   for the sale by Premier of all issued and
                                   outstanding capital stock of its wholly owned
                                   subsidiary Citizens Bank (Kentucky), Inc. to
                                   Farmers Capital Bank Corporation, a Kentucky
                                   corporation headquartered in Frankfort,
                                   Kentucky.

               March 10, 2004 -    Press release regarding the continuation of
                                   the deferral to pay the quarterly
                                   distributions on Premier's Trust Preferred
                                   Certificates outstanding.

               March 31, 2004 -    Press release announcing that the Company had
                                   filed a notice with the Securities and
                                   Exchange Commission on Form 12b-25 to extend
                                   the period in which it intended to file its
                                   Annual Report on Form 10-K.






                                   SIGNATURES


         Pursuant to the requirements of the Securities Exchange Act of 1934,
the Corporation has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

                         PREMIER FINANCIAL BANCORP, INC.



Date: May 17, 2003                     /s/ Robert W. Walker
                                       ----------------------------------------
                                       Robert W. Walker
                                       President & Chief Executive Officer


Date: May 17, 2003                     /s/ Brien M. Chase
                                       ----------------------------------------
                                       Brien M. Chase
                                       Vice President & Chief Financial Officer