1






                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 10-Q

     [X]  QUARTERLY  REPORT  PURSUANT  TO SECTION 13 OR 15(d) OF THE  SECURITIES
          EXCHANGE ACT OF 1934

                  For the quarterly period ended June 30, 1999

                                       or

     [ ]  TRANSITION  REPORT  PURSUANT TO SECTION 13 OR 15(d) OF THE  SECURITIES
          EXCHANGE ACT OF 1934

            For the transition period from ___________ to ___________

                         Commission file number 0-20908

                         PREMIER FINANCIAL BANCORP, INC.
             (Exact name of registrant as specified in its charter)

         Kentucky                                           61-1206757
(State or other jurisdiction of                          (I.R.S. Employer
  incorporation or organization)                       Identification No.)

         115 N. Hamilton Street
         Georgetown, Kentucky                                  40324
(address of principal executive officer)                     (Zip Code)

         Registrant's telephone number                     (502) 863-1955

         Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the  Securities  Exchange  Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
registrant was required to file such reports) and (2) has been subject to filing
requirements for the past 90 days. Yes X No

         Indicate  the  number of  shares  outstanding  of each of the  issuer's
classes of common stock, as of the latest practical date.

         Common stock - 5,232,257 shares outstanding at August 13, 1999









PART I  - FINANCIAL INFORMATION

Item 1.  Financial Statements

The  accompanying  information  has  not  been  audited  by  independent  public
accountants; however, in the opinion of management such information reflects all
adjustments  necessary  for a fair  presentation  of the results for the interim
period. All such adjustments are of a normal and recurring nature.

The  accompanying  financial  statements  are presented in  accordance  with the
requirements of Form 10-Q and consequently do not include all of the disclosures
normally required by generally accepted accounting  principles or those normally
made in the registrant's annual Form 10-K filing. Accordingly, the reader of the
Form 10-Q may wish to refer to the  registrant's  Form  10-K for the year  ended
December 31, 1998 for further information in this regard.

Index to consolidated financial statements:

                                                                                                          
         Consolidated Balance Sheets......................................................................    3
         Consolidated Statements of Income and Comprehensive Income.......................................    4
         Consolidated Statements of Changes in Stockholders' Equity ......................................    5
         Consolidated Statements of Cash Flows............................................................    6
         Notes to Consolidated Financial Statements.......................................................    7




















                                                                              2.





                         PREMIER FINANCIAL BANCORP, INC.
                           CONSOLIDATED BALANCE SHEETS
                       JUNE 30, 1999 AND DECEMBER 31, 1998
                                 (IN THOUSANDS)
                                   (UNAUDITED)

- --------------------------------------------------------------------------------



                                                                                           1999                1998

                                                                                             
                                                                                           ----                ----
ASSETS
Cash and due from banks                                                           $      23,490      $       20,171
Federal funds sold                                                                        7,885              19,406
Investment securities
   Available for sale                                                                   155,873             157,140
   Held to maturity                                                                      18,952              20,052
Loans                                                                                   535,870             398,728
   Less:  Unearned interest                                                              (3,000)             (3,108)
              Allowance for loan losses                                                  (5,925)             (4,363)
                                                                                  -------------      --------------
   Net loans                                                                            526,945             391,257
FHLB and Federal Reserve Bank stock                                                       3,972               3,416
Premises and equipment, net                                                              14,125              11,764
Real estate and other property acquired through foreclosure                                 948                 992
Interest receivable                                                                       9,046               8,053
Goodwill and other intangibles                                                           25,050              21,555
Other assets                                                                              6,253               3,938
                                                                                  -------------      --------------

   Total assets                                                                   $     792,539      $      657,744
                                                                                  =============      ==============

LIABILITIES AND STOCKHOLDERS' EQUITY
Deposits
   Non-interest bearing                                                           $      64,488      $       62,813
   Time deposits, $100,000 and over                                                      83,844              61,190
   Other interest bearing                                                               497,856             399,190
                                                                                  -------------      --------------
     Total deposits                                                                     646,188             523,193
Securities sold under agreements to repurchase                                            8,318               7,772
Federal Home Loan Bank advances                                                          31,578              31,898
Other borrowed funds                                                                     20,000               8,000
Interest payable                                                                          3,173               2,384
Other liabilities                                                                         1,602               1,348
                                                                                  -------------      --------------
   Total liabilities                                                                    710,859             574,595

Guaranteed preferred beneficial interests in Company's debentures                        28,750              28,750

Stockholders' equity
   Preferred stock, no par value; 1,000,000 shares authorized;
     none issued or outstanding                                                               -                   -
   Common stock, no par value; 10,000,000 shares authorized;
     5,232,257 shares at June 30, 1999 and
     December 31, 1998, issued and outstanding                                            1,103               1,103
   Surplus                                                                               43,445              43,445
   Retained earnings                                                                     11,110              10,151
   Accumulated other comprehensive income                                                (2,728)               (300)
                                                                                  -------------      --------------
     Total stockholders' equity                                                          52,930              54,399
                                                                                  -------------      --------------

       Total liabilities and stockholders' equity                                 $     792,539      $      657,744
                                                                                  =============      ==============




                                  (continued)
                                                                              3.



                        CONSOLIDATED STATEMENTS OF INCOME
                                 (IN THOUSANDS)
                                   (UNAUDITED)

- --------------------------------------------------------------------------------






                                                           Three Months Ended                      Six Months Ended
                                                               June 30,                                June 30,
                                                           1999              1998              1999              1998
                                                                                            
                                                           ----              ----              ----              ----
Interest Income
  Loans, including fees                           $      12,604          $  8,081     $      24,169     $      15,914
  Investment securities
    Taxable                                               2,419             1,749             4,903             2,831
    Tax-Exempt                                              347               297               702               576
  Federal funds sold and other                              302               478               683             1,119
                                                  --------------    --------------    --------------    --------------
    Total interest income                                15,672            10,605            30,457            20,440

Interest Expense
  Deposits                                                6,897             4,319            13,457             8,508
  Debt and other borrowings                               1,530             1,568             3,037             2,658
                                                  --------------    --------------    --------------    --------------
    Total interest expense                                8,427             5,887            16,494            11,166

Net interest income                                       7,245             4,718            13,963             9,274
Provision for possible loan losses                          621               720             1,095               996
                                                  --------------    --------------    --------------    --------------
Net   interest   income  after   provision   for
possible loan losses                                      6,624             3,998            12,868             8,278

Non-interest income
  Service charges                                           516               324               950               636
  Insurance commissions                                     173                98               297               200
  Investment securities gains                               (26)              141                 5               143
  Other                                                     302             1,731               651             1,805
                                                  --------------    --------------    --------------    --------------
                                                            965             2,294             1,903             2,784
Non-interest expenses
  Salaries and employee benefits                          2,954             1,900             5,914             3,438
  Occupancy and equipment expenses                          809               461             1,494               964
  Amortization of intangibles                               392               161               840               310
  Other expenses                                          1,573             1,333             3,000             2,307
                                                  --------------    --------------    --------------    --------------
                                                          5,728             3,855            11,248             7,019
                                                  --------------    --------------    --------------    --------------
Income before income taxes                                1,861             2,437             3,523             4,043
Provision for income taxes                                  550               795               994             1,020
                                                  --------------    --------------    --------------    --------------

Net income                                        $       1,311     $       1,642     $       2,529     $       3,023
                                                  =============     =============     =============     =============

Other comprehensive income(loss) net of tax
  Change in net unrealized losses
    on securities                                 $     (1,906)     $         386     $      (1,998)    $         122
  Reclassification of realized amount                       17                (93)             (430)              (94)
                                                  ------------      -------------     -------------     -------------
Net unrealized gain (loss)recognized
  in comprehensive income                               (1,889)               293            (2,428)               28
                                                  ------------      -------------     -------------     -------------
Comprehensive income                                  $   (578)          $  1,935           $   101          $  3,051
                                                  ============      =============     =============     =============
Earnings per share                                        $.25               $.31              $.48              $.57
Earnings per share assuming dilution                      $.25               $.31              $.48              $.57
Weighted average shares outstanding                      5,232              5,232             5,232             5,232




                                  (Continued)
                                                                              4.



           CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS' EQUITY
                         SIX MONTHS ENDED JUNE 30, 1999
                                 (IN THOUSANDS)
                                   (UNAUDITED)





                                                                                        Accumulated
                                                                                           Other
                                            Common                      Retained       Comprehensive
                                             Stock        Surplus       Earnings       Income (Loss)      Total

                                                                                        
Balances, January 1, 1999                $    1,103    $    43,445     $    10,151    $       (300)    $     54,399

Net change in unrealized gains/(losses) on
  securities available for sale                   -              -               -          (2,428)          (2,428)

Net income                                        -              -           2,529               -            2,529

Dividends paid - Company ($.30 per
  share)                                          -              -          (1,570)              -           (1,570)
                                         ----------    -----------     -----------    ------------     ------------

Balances, June 30, 1999                  $    1,103    $    43,445     $    11,110    $     (2,728)    $     52,930
                                         ==========    ===========     ===========    ============     ============





                                  (Continued)
                                                                              5.



                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                     SIX MONTHS ENDED JUNE 30, 1999 AND 1998
                                 (IN THOUSANDS)
                                   (UNAUDITED)

- --------------------------------------------------------------------------------





                                                                                         1999               1998
                                                                                         ----               ----
                                                                                             
Cash flows from operating activities
   Net income                                                                   $       2,529      $       3,023
   Adjustments to reconcile net income to net cash
     from operating activities
       Depreciation and amortization                                                    1,654                682
       Provision for loan losses                                                        1,095                996
       Investment securities losses (gains), net                                           (5)              (143)
       Federal Home Loan Bank Stock Dividends                                            (120)               (95)
  Changes in
     Other assets                                                                         595             (1,040)
     Other liabilities                                                                    339                597
                                                                                -------------      -------------
       Net cash from operating activities                                               6,087              4,020
Cash flows from investing activities
   Purchases of investment securities available for sale                              (75,142)          (264,737)
   Proceeds from sales of investment securities available
     for sale                                                                          39,901             90,573
   Proceeds from maturities of investment securities available
     for sale                                                                          43,644             17,578
   Purchases of investment securities held to maturity                                 (1,511)            (3,267)
   Proceeds from maturities of investment securities held
     to maturity                                                                        2,614              3,542
   Purchase of FHLB and Federal Reserve Bank stock                                        (44)               (95)
   Net change in federal funds sold                                                    24,245             19,215
   Net change in loans                                                                (41,320)           (18,170)
   Net purchases of bank premises and equipment                                          (960)            (1,069)
   Cash acquired(paid) in acquisitions                                                 (8,579)           124,710
                                                                                -------------      -------------
     Net cash used in investing activities                                            (17,152)           (31,720)

Cash flows from financing activities
   Net change in deposits                                                               4,328              5,152
   Net change in agreements to repurchase securities                                      (54)             1,511
   Advances from Federal Home Loan Bank, net                                             (320)            16,373
   Net change in borrowed funds                                                        12,000              8,000
   Dividends paid                                                                      (1,570)            (1,496)
                                                                                -------------      -------------
     Net cash from financing activities                                                14,384             29,540
                                                                                -------------      -------------
Net change in cash and cash equivalents                                                 3,319              1,840

Cash and cash equivalents at beginning of period                                       20,171             13,351
                                                                                -------------      -------------

Cash and cash equivalents at end of period                                      $      23,490      $      15,191
                                                                                =============      =============





                                  (Continued)
                                                                              6.









                        PREMIER FINANCIAL BANCORP, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                   (UNAUDITED)

- --------------------------------------------------------------------------------

NOTE  1 - BASIS OF PRESENTATION

The consolidated  financial statements include the accounts of Premier Financial
Bancorp,  Inc.  (the  Company)  and its  wholly-owned  subsidiaries,  Georgetown
Bancorp, Inc., Georgetown,  Kentucky;  Citizens Deposit Bank & Trust, Vanceburg,
Kentucky; Bank of Germantown,  Germantown,  Kentucky; Citizens Bank, Sharpsburg,
Kentucky; Farmers Deposit Bancorp, Eminence,  Kentucky; The Sabina Bank, Sabina,
Ohio; Ohio River Bank, Ironton, Ohio; The Bank of Philippi, Inc., Philippi, West
Virginia;  Boone County Bank,  Inc.,  Madison,  West  Virginia;  and Mt.  Vernon
Bancshares, Mt. Vernon, Kentucky. In addition, the Company has a data processing
service  subsidiary,  Premier Data  Services,  Inc.,  Vanceburg,  Kentucky.  All
material intercompany transactions and balances have been eliminated.

Certain  amounts have been  reclassified  in the prior  financial  statements to
conform with the current period  classifications.  The  reclassifications had no
effect on net income or stockholders' equity as previously reported.

NOTE  2 - BUSINESS COMBINATIONS

On January 20, 1999, the Company completed the purchase of Mt. Vernon Bancshares
Inc.,  the holding  company for The Bank of Mt. Vernon (Mt.  Vernon),  in a cash
transaction.  Mt. Vernon offers full service  banking in Rockcastle  and Pulaski
counties and has two loan production offices in Madison County,  Kentucky. Total
acquisition  cost was $13.5  million which  exceeded the net assets  acquired by
$4.5  million.  At date of  acquisition,  Mt.  Vernon had total assets of $120.1
million, total loans of $96.8 million, and total deposits of $118.7 million.

On June 26, 1998, the Company chartered Boone County Bank, Inc. in Madison, West
Virginia,  and The Bank of Philippi,  Inc. in Philippi,  West Virginia,  for the
purpose of acquiring  three branch  offices of Banc One  Corporation  located in
Madison,  Philippi and Van,  West  Virginia.  Included in the purchase were $150
million  in  deposits,  $9 million in loans and $1.5  million  in  premises  and
equipment.

On March 20, 1998, the Company acquired Ohio River Bank (Ohio River) whereby the
Company  exchanged  297,840  shares of its  common  stock for all the issued and
outstanding  shares of Ohio River in a business  combination  accounted for as a
pooling of interests.  The accompanying  financial statements for 1998 are based
on the  assumption  that the  companies  were combined for the full year. At the
date of acquisition, Ohio River had $40.9 million in total assets, $28.0 million
in net loans,  $35.2  million in  deposits,  and $4.3  million in  stockholders'
equity.

NOTE 3 - STOCK DIVIDEND

The Company paid a 5% stock dividend on September 30, 1998.  For  comparability,
prior per share  information  has been  restated to reflect  the 249,027  shares
issued as a result.

                                  (Continued)
                                                                              7.



                        PREMIER FINANCIAL BANCORP, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                 (IN THOUSANDS)
                                   (UNAUDITED)

- --------------------------------------------------------------------------------

NOTE  4 - SECURITIES

Amortized cost and fair value of investment securities, by category, at June 30,
1999 are summarized as follows:





                                                   Amortized        Unrealized        Unrealized           Fair
                                                      Cost             Gains            Losses            Value
                                                                                         
Available for sale                                                         (In Thousands)
  U. S. Treasury securities                     $        4,756    $           11   $           (2)   $         4,765
  U. S. agency securities                              129,633                 -           (3,501)           126,132
  Obligations of states and political
    Subdivisions                                         7,660                58              (12)             7,706
  Asset-backed securities                               15,064                 1             (559)            14,506
  Preferred  stock                                       2,000                 -                -              2,000
  Other equity securities                                  900                 -             (136)               764
                                                --------------    --------------   --------------    ---------------
     Total available for sale                   $      160,013    $           70   $       (4,210)   $       155,873
                                                ==============    ==============   ==============    ===============

Held to maturity
  U. S. Treasury securities                     $        1,052    $            3   $           (1)   $         1,054
  U. S. agency securities                                  891                 1              (18)               874
  Obligations of states and political
    Subdivisions                                        16,975               389             (140)            17,224
  Asset-backed securities                                   34                 -               (1)                33
                                                --------------    --------------   --------------    ---------------
     Total held to maturity                     $       18,952    $          393    $        (160)   $        19,185
                                                ==============    ==============   ==============    ===============




Amortized cost and fair value of investment securities, by category, at December
31, 1998 are summarized as follows:





                                                   Amortized        Unrealized        Unrealized           Fair
                                                      Cost             Gains            Losses            Value
                                                                                         
Available for sale                                                         (In Thousands)
  U. S. Treasury securities                     $        7,185    $           44   $            -    $         7,229
  U. S. agency securities                              125,372                45             (540)           124,877
  Obligations of states and political
    Subdivisions                                         3,691               142               (2)             3,831
  Asset-backed securities                               18,452                20              (67)            18,405
  Preferred  stock                                       2,000                 -                -              2,000
  Other equity securities                                  900                 -             (102)               798
                                                --------------    --------------   --------------    ---------------
     Total available for sale                   $      157,600    $          251   $         (711)   $       157,140
                                                ==============    ==============   ==============    ===============

Held to maturity
  U. S. Treasury securities                     $          899    $           16   $            -    $           915
  U. S. agency securities                                2,631                 -              (73)             2,558
  Obligations of states and political
    Subdivisions                                        16,474               770               (1)            17,243
  Asset-backed securities                                   48                 -                -                 48
                                                --------------    --------------   --------------    ---------------
     Total held to maturity                     $       20,052    $          786   $          (74)   $        20,764
                                                ==============    ==============   ==============    ===============




                                  (Continued)
                                                                              8.



                         PREMIER FINANCIAL BANCORP, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                 (IN THOUSANDS)
                                   (UNAUDITED)

- --------------------------------------------------------------------------------

NOTE  5 - LOANS

Major  classifications  of loans at June 30,  1999  and  December  31,  1998 are
summarized as follows:

                                                             1999           1998
                                                             ----           ----
                                                                (In Thousands)

Commercial, secured by real estate                 $    122,663     $     86,010
Commercial, other                                        91,214           77,684
Real estate construction                                 25,907           13,374
Real estate mortgage                                    176,988          131,212
Agricultural                                             16,610           15,433
Consumer and home equity                                101,706           74,215
Other                                                       782              800
                                                   ------------     ------------
                                                   $    535,870     $    398,728
                                                   ============     ============


NOTE  6 - ALLOWANCE FOR LOAN LOSSES

Changes in the allowance for loan losses are as follows:





                                            Three Months Ended               Six Months Ended
                                            June 30       June 30        June 30          June 30
                                             1999          1998           1999             1998
                                             ----          ----           ----             ----
                                                              (In Thousands)

                                                                          
Balances, beginning of period            $    5,746    $     3,600     $     4,363    $      3,479
Acquired                                         -             115           1,310             115
Net charge-offs                                (442)          (227)           (843)           (382)
Provision for loan losses                       621            720           1,095             996
                                         ----------    -----------     -----------    ------------

Balances, end of period                  $    5,925    $     4,208     $     5,925    $      4,208
                                         ==========    ===========     ===========    ============



NOTE  7 - GUARANTEED PREFERRED BENEFICIAL INTERESTS IN COMPANY'S
              SUBORDINATED DEBENTURES

         Guaranteed preferred beneficial interests in the Company's subordinated
debentures  (Preferred  Securities)  represent preferred beneficial interests in
the assets of PFBI Capital  Trust  (Trust),  a  wholly-owned  subsidiary  of the
Company.  The Trust's sole assets are 9.75% junior  subordinated  debentures due
June 30,  2027  issued by the  Company  on June 9,  1997.  Distributions  on the
Preferred  Securities  will be payable at an annual  rate of 9.75% of the stated
liquidation  amount  of $25 per  Preferred  Security,  payable  quarterly.  Cash
distributions on the Preferred Securities are made to the extent interest on the
debentures  is  received  by the  Trust.  In the  event of  certain  changes  or
amendments  to  regulatory  requirements  or federal  tax rules,  the  Preferred
Securities  are  redeemable in whole.  Otherwise,  the Preferred  Securities are
generally  redeemable  in whole or in part on or after June 30,  2002 at 100% of
the liquidation amount. The Trust's  obligations under the Preferred  Securities
are fully and unconditionally guaranteed by the Company.


                                  (Continued)
                                                                              9.





Item 2. Management's Discussion and Analysis of Financial
        Condition and Results of Operations

         A.     Results of Operations

         Net income for the six months  ended June 30,  1999 was  $2,529,000  or
$0.48 per share  compared to net income of $3,023,000 or $0.57 per share for the
six months ended June 30,  1998.  Results for the six months ended June 30, 1999
reflect charges for  amortization of goodwill and other  intangibles  associated
with cash  acquisitions  totaling  $654,000  (after tax) as compared to $281,000
(after tax) in the same period for 1998. Not including these charges, net income
for the  first  six  months in 1999 was  $3,183,000  or $0.61  per share  versus
$3,305,000 or $0.63 per share in 1998. Also  contributing to the 1998 period was
a one-time fee in the amount of $858,000  (after tax) earned in connection  with
the sale of branch  offices in West  Virginia.  Excluding this item, the results
for the six month period ended June 30, 1998 before charges for  amortization of
goodwill and other intangibles was, $2,447,000 or $0.47 per share. For the three
months  ended June 30, 1999,  net income  totaled  $1,311,000  or $.25 per share
compared to $1,642,000 or $.31 per share for the same period in 1998.

         Net interest  income  increased  $4,689,000 to $13,963,000  for the six
months ended June 30, 1999 compared to  $9,274,000  for the same period in 1998.
Net interest  income  increased  $2,527,000 to  $7,245,000  for the three months
ended June 30, 1999  compared  to the  $4,718,000  reported in the three  months
ended June 30, 1998. Net interest  margin on a tax equivalent  basis for the six
months ending June 30, 1999 was approximately 4.02% as compared to 4.04% for the
same  period  in  1998.  The  decrease  in  net  interest  margin  is  primarily
attributable  to the  acquisition  of the deposit  liabilities of the three West
Virginia  branches.  Proceeds  from  these  branches  have been  placed in lower
yielding assets until higher  yielding  assets can be generated.  The returns on
stockholders' equity and on average assets were approximately 9.30% and .65% for
the six months  ended  June 30,  1999  compared  to 11.4% and 1.22% for the same
period in 1998. Not including the charges for amortization of goodwill and other
intangibles and the one-time fee discussed  above,  the returns on stockholders'
equity  and on average  assets  were  approximately  11.71% and .82% for the six
months  ended June 30,  1999,  compared to 9.23% and .99% for the same period in
1998.

         Non-interest  income decreased $881,000 to $1,903,000 for the first six
months of 1999  compared  to the first six months of 1998.  Non-interest  income
decreased  $1,329,000  to  $965,000  for the three  months  ended June 30,  1999
compared to  $2,294,000  for the same period in 1998.  The decrease is primarily
attributable to the one-time fee in the amount of approximately  $1,300,000 that
was  recognized  in the  second  quarter  of 1998 in  connection  with  the West
Virginia acquisitions.  Exclusive of this fee, non-interest income for the first
six months of 1999  increased  $419,000 or 28.3% compared to the same period for
1998.

                                  (Continued)
                                                                             10.



         Non-interest expenses for the first half of 1999 totaled $11,248,000 or
2.9% of average assets on an annualized  basis compared to $7,019,000 or 2.8% of
average  assets for the same  period of 1998.  Non-interest  expenses  increased
$1,873,000  for the three months ended June 30, 1999 to  $5,728,000  compared to
$3,855,000  for  the  three  months  ended  June  30,  1998.  This  increase  in
non-interest expense can be primarily attributed to the start up of the new West
Virginia  banks and their  inclusion  in the  entire  three  month and six month
periods ending June 30, 1999 along with the Mt. Vernon acquisition.

         Income  tax  expense  was  $994,000  for the first  six  months of 1999
compared  to  $1,020,000  for the first six months of 1998.  For the three month
period ended June 30, 1999,  income tax expense  decreased  $245,000 to $550,000
compared to $795,000 for the three  months ended June 30, 1998.  The decrease in
income tax expense can be  attributed  to the decrease in income  before  taxes,
primarily  as a  result  of the  inclusion  of the  approximately  $1.3  million
one-time fee in the six month period ended June 30, 1998. The effective tax rate
through June 30, 1999 was  approximately  28%, compared to the 25% effective tax
rate for the same period in 1998.  Included in the 1998 period is a reduction in
income tax  expense in the amount of  $234,000  as the result of a reversal of a
valuation allowance for deferred tax assets of an acquired subsidiary bank.

B.  Financial Position

         Total assets  increased  $134.8 million or 20.5% to $792.5 million from
December  31,  1998.   Excluding  the  Mt.  Vernon   acquisition,   assets  grew
approximately $14.7 million or 2.2% since December 31, 1998.

         Cash and cash equivalents at June 30, 1999 were $23.5 million or a $3.3
million  increase  over the $20.2  million on December 31, 1998.  Fed funds sold
decreased to $7.9 million from $19.4 million during the same period;  a decrease
of $11.5 million.  Total earning assets increased  $124.0 million,  or 20.8%, to
$719.6 million from $595.6 million on December 31, 1998.

         Total  loans at June 30, 1999 were  $532.9  million  compared to $395.6
million at December 31, 1998.  Of this $137.3  million  increase,  approximately
$96.8 million is a result of the Mt. Vernon  acquisition.  Excluding this event,
the increase would be $40.5 million, or 10.2%.

         Deposits  totaled  $646.2  million as of June 30, 1999,  an increase of
$123.0  million over the December 31, 1998 amount of $523.2  million.  Excluding
the approximately  $118.7 million involved with the Mt. Vernon acquisition,  the
increase  would be $4.3 million.  Noninterest  bearing  deposits  increased $1.7
million,  or 2.7%, and interest  bearing deposits  increased $121.3 million,  or
26.3%, during the period December 31, 1998 to June 30, 1999.


                                  (Continued)
                                                                             11.



    The following table sets forth information with respect to
the Company's nonperforming assets at June 30, 1999 and December 31, 1998.






                                                             1999                 1998
                                                             ----                 ----
                                                                    (In Thousands)

                                                                        
Non-accrual loans                                       $        6,241        $      3,500
Accruing loans which are contractually
   past due 90 days or more                                      1,469               1,322
Restructured                                                       102                 105
                                                        --------------        ------------
     Total non-performing loans                                  7,812               4,927

Other real estate acquired through
   Foreclosure                                                     948                 961
                                                        --------------        ------------
     Total non-performing assets                        $        8,760        $      5,888

Non-performing loans as a percentage
   of total loans                                                 1.47%               1.25%

Non-performing assets as a percentage
   of total assets                                                1.11%                .90%




         The provision for possible loan losses  decreased from $720,000 for the
three months ended June 30, 1998 to $621,000 for the three months ended June 30,
1999.  The provision for possible loan losses and net  chargeoffs was $1,095,000
and $843,000 for the first six months of 1999 compared to $996,000 and $382,000,
respectively,  for the six months  period ended June 30, 1998.  The increases in
these amounts  primarily relate to the increase in average loans between the two
periods. The allowance for loan losses at June 30, 1999 was 1.11% of total loans
as compared to 1.10% at December 31, 1998.

C.       Liquidity

         Liquidity  objectives  for the  Company  can be  expressed  in terms of
maintaining   sufficient   cash  flows  to  meet  both  existing  and  unplanned
obligations in a cost effective manner. Adequate liquidity allows the Company to
meet the demands of both the borrower and the  depositor on a timely  basis,  as
well as pursuing other business  opportunities  as they arise.  Thus,  liquidity
management  embodies  both an asset and  liability  aspect while  attempting  to
maximize profitability. In order to provide for funds on a current and long-term
basis, the Company's subsidiary banks rely primarily on the following sources:

         1.  Core  deposits   consisting  of  both  consumer  and  commercial
             deposits  and  certificates  of  deposit  of  $100,000  or more.
             Management  believes  that the  majority of its $100,000 or more
             certificates  of  deposit  are no more  volatile  than its other
             deposits.  This is due to the nature of the markets in which the
             subsidiaries operate.

         2.  Cash flow generated by repayment of loans and interest.

         3.  Arrangements  with  correspondent  banks for  purchase of unsecured
             federal funds.

                                  (Continued)
                                                                             12.


         4.  The sale of securities  under  repurchase agreements  and borrowing
             from the Federal Home Loan Bank.

         5.  Maintenance of an adequate  available-for-sale security
             portfolio.   The  Company   owns   $155.9   million  of
             securities at market value as of June 30, 1999.

         The cash flow  statements  for the periods  presented in the  financial
statements  provide an indication  of the Company's  sources and uses of cash as
well as an  indication  of the  ability of the  Company to  maintain an adequate
level of liquidity.

         D.     Capital

         At June 30, 1999, total shareholders'  equity of $52.9 million was 6.7%
of total consolidated  assets.  This compares to total  shareholders'  equity of
$54.4 million or 8.3% of total  consolidated  assets on December 31, 1998.  This
decrease in equity to assets ratio is  reflective  of the increase in asset size
as a result of the Mt. Vernon acquisition.

         Tier I capital totaled $49.0 million at June 30, 1999, which represents
a Tier I leverage ratio of 6.3%.

Shown below is a summary of regulatory capital ratios:





                                                                                                  Regulatory
                                               June 30               December 31                    Minimum
                                                 1999                   1998                     Requirements
- --------------------------------           ----------------   -----------------------      -------------------------
                                                                                            
Tier I Risk Based Capital Ratio                  9.2%                   12.6%                        4.0%
Total Risk Based Capital Ratio                  12.3%                   16.2%                        8.0%
Leverage Ratio                                   6.3%                    8.1%                        4.0%




         Book  value per  share  was  $10.12  at June 30,  1999,  and  $10.40 at
December 31, 1998.  An increase in unrealized  loss on securities  available for
sale was  largely  responsible  for the  decrease  in  comprehensive  income and
corresponding decrease in book value per share.

     The  Company  declared a second  quarter  dividend  of $0.15 per share,  or
$784,839 payable June 30, 1999 to shareholders of record as of June 15, 1999.



                                  (Continued)
                                                                             13.



E.    Year 2000

         Management has assessed the operational  and financial  implications of
its Year 2000 needs and developed a plan to ensure that data processing  systems
can properly handle the change. This formal program is comprised of five phases:
(1)  Awareness;  (2)  Assessment;   (3)  Renovation;   (4)  Validation  and  (5)
Implementation.   The  Company  and  its  subsidiaries   have  been  subject  to
examination  with  respect to their Year 2000  compliance  by various  state and
federal  agencies  including  the Federal  Reserve  Board,  the Federal  Deposit
Insurance  Corporation,  and State banking  agencies.  Management has determined
that if a business  interruption  as a result of the Year 2000  issue  occurred,
such an interruption could be material.

         The  primary   effort   required   to  prevent  a  potential   business
interruption  was the installation of the most current software release from the
Company's third party provider and replacement of certain system  hardware.  The
third party  software  provider has  warranted  that Year 2000  remediation  and
testing  efforts  to  become   compliant  have  been   successfully   completed.
Non-compliant  hardware  has already  been  replaced  through  routine  hardware
upgrades.  Management  locally installed and tested the current software release
before the end of 1998,  which completed the Year 2000 plan for mission critical
systems.  Non-mission  critical  systems,  including  systems  other  than  data
processing  with  embedded  technology,  will  continue to be  evaluated  and if
necessary, will be upgraded or replaced.

         Premier must also rely on the Year 2000  readiness of additional  third
parties such as public utilities and governmental  units that provide  important
ongoing  services  to  the  Company.  Management  has  therefore  developed  and
implemented  contingency  plans in the event  these  third  party  services  are
disrupted and need to be resumed.

         The cost of Year 2000 readiness was approximately  $100,000,  which was
expensed as incurred.  Management  projects  additional Year 2000 expenses to be
minimal,  however  Year 2000  expenses are subject to change and could vary from
current  estimates  if the final  requirements  for Year 2000  readiness  exceed
management's expectations.

Item 3.  Quantitative and Qualitative Disclosures About Market Risk

     The  Company  currently  does  not  engage  in any  derivative  or  hedging
activity.  Refer to the  Company's  1998 10-K for analysis of the interest  rate
sensitivity.



                                                                             14.



PART II - OTHER INFORMATION

     Item 1. Legal Proceedings                                              None

     Item 2. Changes in Securities                                          None

     Item 3. Defaults Upon Senior Securities                                None

     Item 4. Submission of Matters to a vote of Security Holders            None

          (a) Annual Meeting of the Shareholders was held June 8, 1999.

          (b) The following were elected as directors of the  Corporation  for a
              term of one year.

              (1)     J. Howell Kelly
              (2)     Marshall T. Reynolds
              (3)     Gardner E. Daniel
              (4)     Toney Adkins
              (5)     Benjamin T. Pugh
              (6)     Wilbur M. Jenkins
              (7)     E. V. Holder, Jr.
              (8)     Neal Scaggs

       (c)  Ratification  of  Crowe,  Chizek  and  Company,  LLP as  independent
auditors of the Corporation for 1999. Votes for 4,670,365;  votes against 6,436;
votes abstaining 555,456.

          Item 5. Other Information                                         None

          Item 6. Reports on Form 8-K                                       None



                                                                             15.






                                   SIGNATURES



         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
the  Corporation  has duly  caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

                                            PREMIER FINANCIAL BANCORP, INC.



Date: August 13, 1999                       /s/ Marshall T. Reynolds
                                            ------------------------------------
                                            Marshall T. Reynolds
                                            Chairman of the Board



Date: August 13, 1999                       /s/ J. Howell Kelly
                                            ------------------------------------
                                            J. Howell Kelly
                                            President & Chief Executive Officer








                                                                             16.