EXHIBIT 23
                                
                      CONSENT OF INDEPENDENT ACCOUNTANTS




We hereby consent to the incorporation by reference in the Registration
Statements on Form S-8 (File Nos. 333-04524, 33-74026 and 33-89146) and in the
Prospectus constituting part of the Registration Statement on Form S-3 (File
No. 333-21557) of Data Broadcasting Corporation of our report appearing on
page 19 of this Annual Report on Form 10-K.  We also consent to the
incorporation by reference of our report on the Financial Statement Schedule,
which appears on page 34 of this Form 10-K.  



Price Waterhouse LLP
Salt Lake City, Utah
September 26, 1997