THIS NON COMPETITION AGREEMENT
                is made as of the 19th day of November, 1996.

BETWEEN:

                RH MORTUARY CORPORATION f/k/a ROSES, INC., a corporation
                incorporated under the laws of the State of California, or its
                nominee,

                (the "Covenantee")

                                                              OF THE FIRST PART
AND:

                DENNIS C. POULSEN, an individual residing at
                2053 Vallecito Drive, Hacienda Heights, California

                (the "Covenantor")

                                                              OF THE SECOND PART

WHEREAS:

A.              The Covenantee has completed a merger transaction with RH
Mortuary Corporation, a Delaware corporation ("Mortuary"), pursuant to an
Agreement and Plan of Merger dated September 19, 1996, as amended (the "Merger
Agreement"), among Roses, Inc., its stockholders and Mortuary, as assignee of
all right, title and interest of Rose Hills Acquisition Corp. f/k/a Tudor
Acquisition Corp. under the Merger Agreement; and

B.              As a condition of the Merger Agreement, the Covenantor has 
agreed to grant to the Covenantee a covenant not to compete with the Covenantee
("Covenant") in accordance with the terms of this Agreement.

                IN CONSIDERATION of the premises and of the mutual covenants,
agreements, representations, warranties, benefits and obligations contained in
this Agreement, and of other good and valuable consideration (the receipt and
sufficiency of which being hereby acknowledged), the parties hereto agree as
follows in accordance with Section 1160 of the California Business and
Professional Code:

1.              The Covenantor hereby covenants with the Covenantee that from 
the date hereof until five (5) years from the closing date as more particularly
described in the Merger Agreement ("Closing Date"), the Covenantor shall not
(except as otherwise specifically permitted herein), directly or indirectly, for
the Covenantor's own account, or as a partner, member, employee, advisor or
agent of any partnership or joint venture, or as a trustee, officer, director,
shareholder, employee, advisor or agent of any corporation, trust, or other
business organization or entity, own, manage, join, participate in, encourage,
support, finance, be engaged in, have an interest in, give financial assistance
or advice to, permit the




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Covenantor's name to be used in connection with or be concerned in any way in
the ownership, management, operation or control of, or be connected in any
manner with any business which is or may be in the funeral, mortuary, crematory,
cemetery, ambulance, burial or funeral or cemetery insurance business (including
pre-arrangement or pre-need), or any business related to any of the foregoing,
within a 50 mile air radius of the present location of Rose Hills Memorial Park
in Whittier, California.

2.              As consideration for the Covenant, the Covenantee will pay to 
the Covenantor the sum of USD $1, the receipt of which is hereby acknowledged.

3.              In the event the Covenantee believes the Covenantor has 
breached or threatened to breach the Covenant, the Covenantee shall provide the
Covenantor with written notice detailing what it believes to be the breach. In
the event that the Covenantor's breach of the Covenant is, in the reasonable
judgment of the Covenantee, not material (the "Incidental Breach") and is, in
the reasonable judgment of the Covenantee, capable of being remedied, the
Covenantee shall provide Covenantor with written notice detailing the Incidental
Breach and permitting Covenantor to cure such breach within five days of receipt
of notice. If the breach is cured to the reasonable satisfaction of the
Covenantee within five days thereafter, and the Covenantee receives reasonable
assurances from Covenantor that no other breaches of the Covenant are likely to
occur, such breach by Covenantor shall be deemed cured.

4.              The parties agree that the remedy of the Covenantee at law for 
any actual or threatened breach of this Agreement by the Covenantor would be
inadequate and that, in the event of such actual or threatened breach, in
addition to any other remedy available to it, the Covenantee shall be entitled
to specific performance hereof, injunctive relief, or both, by temporary or
permanent injunction or other appropriate judicial remedy, writ or order.

5.              In the event that the Covenantor breaches the Covenant in any 
material respect set forth herein or if the Covenantor fails to cure an
Incidental Breach of the Covenant, in addition to any other remedy available to
it, the Covenantee may claim for a return of a portion of any amount previously
paid for the Covenant pursuant to Section 1 hereof.

6.              The remedies provided for in this Agreement are non-exclusive 
and are in addition to each other and to any other remedy available elsewhere in
this Agreement or available generally at law or in equity.

7.              The Covenantor acknowledges that the Covenantee is entering 
into this Agreement and the related Merger Agreement in reliance upon this
Covenant.  The Covenantor further acknowledges and agrees that the Covenant is
necessary and fundamental to the



                                                                              3


business of the Covenantee in the State of California, is not contrary to the
public interest, and may be assigned by the Covenantee in the event that the
Covenantee sells or otherwise disposes of its business, or mergers with or is
acquired by another entity. All defenses to the strict enforcement of such
restrictions are waived by the Covenantor.

8.              If any portion of this Covenant is held to be unreasonable, 
arbitrary or against public policy, the provisions of this Agreement shall be
considered divisible both as to time and as to geographical areas; and each
month of each year of the specified period shall be deemed to be a separate
period of time. In the event any court determines the specified time period or
geographical area to be unreasonable, arbitrary or against public policy, the
lesser time period or geographical area which is determined to be reasonable,
non-arbitrary and not against public policy may be enforced. Notwithstanding the
foregoing, the Covenantor agrees to honor the terms of this Covenant for the
time periods and areas specified herein and not to contest the enforceability of
such periods or areas.

9.              Notwithstanding any language to the contrary contained in this 
Agreement, it shall be permissible for the Covenantor to own stock or securities
of any company which may be deemed competitive with the Covenantee providing
such shares or securities held by the Covenantor are issued by a company listed
on a national securities exchange or the NASDAQ Automated Quotation System and
Covenantor owns less than a one (1%) percent interest thereof.

10.             If any of the covenants, capacities, activities, periods or 
areas specified in this Covenant are considered unreasonable by a Court of
competent jurisdiction, the parties agree that the Court will have authority to
limit such covenants, capacities, activities, periods or areas to that which the
Court deems proper in the circumstances.

11.             This Agreement will be deemed to be a contract made under the 
laws of the State of California, and for all purposes will be governed by and
interpreted in accordance with the laws prevailing in the State of California,
without regard to principles of conflict of laws.

12.             This Agreement will enure to the benefit of and be binding upon 
the parties and their respective heirs, executors, administrators, successors 
and assigns.

13.             This Agreement is subject to the due completion of the Merger 
Agreement.  In the event such closing does not occur, this Agreement shall be
void.

14.             The Covenantee shall be permitted, without notice or consent of 
the Covenantor, to assign all of its rights, duties and obligations under this
Agreement.




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                EXECUTED as of the day and year first above written.

                                          ROSE HILLS, INC.,
                                          a California corporation

                                          BY:_________________________________

SIGNED by the Covenantor                  )
in the presence of:                       )
                                          )
__________________________________________)
Signature                                 )
                                          )     _________________________
__________________________________________)
Name                                      )
                                          )
__________________________________________)
Address                                   )
__________________________________________)
                                          )
__________________________________________)
Occupation                                )