SECURITIES AND EXCHANGE COMMISSION
                              WASHINGTON, DC 20549

                      DIPLOMAT DIRECT MARKETING CORPORATION
                                   FORM 12b-25

                         Commission File Number 33-22432

                           NOTIFICATION OF LATE FILING

(Check One):  [ ] Form 10-K  [ ] Form 11-K  [ ] Form 20F  [X] Form 10-Q  
              [ ] Form N-SAR

         For Period Ended: December 31, 1998

                   -------------------------------------------
[ ] Transition Report on Form 10-K          [ ] Transition Report on Form 10-Q
[ ] Transition Report on Form 20-F          [ ] Transition Report on Form N-SAR
[ ] Transition Report on Form 11-K

         For the Transition Period Ended:

         Read attached instruction sheet before preparing form. Please print or
type.

         Nothing in this form shall be construed to imply that the Commission
has verified any information contained herein.

         If the notification relates to a portion of the filing checked above,
identify the item(s) to which the notification relates: N/A

                                     PART I
                             REGISTRANT INFORMATION

Full name of registrant: Diplomat Direct Marketing Corporation

Former name if applicable: Diplomat Corporation

Address of principal executive office (Street and number): 25 Kay Fries Drive

City, state and zip code: Stony Point, New York 10980

                                     PART II
                             RULE 12b-25(b) AND (c)

         If the subject report could not be filed without unreasonable effort or
expense and the registrant seeks relief pursuant to Rule 12b-25(b), the
following should be completed. (Check appropriate box.)







[X] (a) the reasons described in reasonable detail in Part III of this form
could not be eliminated without unreasonable effort or expense;

[X] (b) The subject annual report, semi-annual report, transition report on Form
10-K, 20-F, 11-K or Form N-SAR, or portion thereof will be filed on or before
the 15th calendar day following the prescribed due date; or the subject
quarterly report or transition report on Form 10-Q, or portion thereof will be
filed on or before the fifth calendar day following the prescribed due date; and

[ ] (c) The accountant's statement or other exhibit required by Rule 12b-25(c)
has been attached, if applicable.

                                    PART III
                                    NARRATIVE

         The registrant is unable to file its Form 10-Q for the quarter ended
December 31, 1998 within the prescribed period because it has been delayed in
completing its financial statements for the quarter due to delays in completing
its financial statements for the fiscal year ended September 30, 1998. However,
the registrant fully expects to be able to file within the additional time
allowed by this report.

                                     PART IV
                                OTHER INFORMATION

         (1) Name and telephone number of person to contact in regard to this
notification:

James G. Smith                 (212) 752-9700
- --------------------------------------------------------
(Name)                  (Area Code) (Telephone Number)

         (2) Have all other periodic reports required under Section 13 or 15(d)
of the Securities Exchange Act of 1934 for Section 30 of the Investment Company
Act of 1940 during the preceding 12 months or for such shorter period that the
registrant was required to file such report(s) been filed? If the answer is no,
identify report(s). [ ] Yes   [X] No   The registrant has not yet filed its
Form 10-K for the year ended September 30, 1998.

         (3) Is it anticipated that any significant change in results of
operations from the corresponding period for the last fiscal year will be
reflected by the earnings statements to be included in the subject report or
portion thereof? [X] Yes   [ ] No

         Due to an acquisition during the fiscal year ended September 30, 1998,
the registrant expects revenues to be materially higher for the first quarter
than in the first quarter for the prior fiscal year, however, accurate financial
information as to total losses or net income is not yet available.

         Diplomat Direct Marketing Corporation has caused this notification to
be signed on its behalf by the undersigned thereunto duly authorized.





Date: February 16, 1999             By:   /s/ JONATHAN ROSENBERG
                                       -----------------------------------------
                                          Jonathan Rosenberg
                                          President and Chief Executive Officer