UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 10-Q QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarter ended December 31, 1998 or TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to ------------ ---------------- Commission file number 0-22432 DIPLOMAT DIRECT MARKETING CORPORATION (Exact name of registrant as specified in its charter) (Formerly Diplomat Corporation) Delaware 13-3727399 - -------- ---------- (State or other jurisdiction of (I.R.S. Employer incorporation or organization) Identification No.) 25 Kay Fries Drive Stony Point, New York 10980 - --------------------- ----- (Address of principal executive offices) (Zip Code) (914) 786-5552 (Registrant's telephone number, including area code) Check whether the Registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months, and (2) has been subject to such filing requirements for the past 90 days. Yes |X| No |_| The number of shares outstanding of the registrant's Common Stock, $.0001 Par Value, on March 4, 1999 was 12,162,372 shares. DIPLOMAT DIRECT MARKETING CORPORATION DECEMBER 1998 QUARTERLY REPORT ON FORM 10-Q TABLE OF CONTENTS PART I - FINANCIAL INFORMATION Page Number Item 1. Financial Statements ................................................1-8 Item 2. Management's Discussion and Analysis of Financial Condition and Results of Operations......................................9-13 Item 3. Quantitative and Qualitative Disclosures About Market Risk............13 PART II - OTHER INFORMATION Item 1. Legal Proceedings.....................................................14 Item 2. Changes in Securities and Use of Proceeds.............................14 Item 3. Defaults Upon Senior Securities.......................................14 Item 4. Submission of Matters to a Vote of Security Holders...................14 Item 5. Other Information.....................................................14 Item 6. Exhibits and Reports on Form 8-K......................................14 i SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS This Quarterly Report on Form 10-Q contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance and underlying assumptions and other statements, which are other than statements of historical facts. These statements are subject to uncertainties and risks including, but not limited to, product and service demand and acceptance, changes in technology, economic conditions, the impact of competition and pricing, government regulation, and other risks defined in this document and in statements filed from time to time with the Securities and Exchange Commission. All such forward-looking statements are expressly qualified by these cautionary statements and any other cautionary statements that may accompany the forward-looking statements. In addition, Diplomat Direct Marketing Corporation disclaims any obligations to update any forward-looking statements to reflect events or circumstances after the date hereof. INTRODUCTORY NOTE The term "Company" used herein refers to Diplomat Direct Marketing Corporation and its wholly-owned subsidiaries, Lew Magram Ltd. ("Lew Magram"), Brownstone Holdings, Inc. ("Brownstone"), Ecology Kids, Inc. ("Ecology Kids") and Diplomat Holdings, Inc. ii PART I - FINANCIAL INFORMATION ITEM 1. FINANCIAL STATEMENTS Consolidated Balance Sheets as of December 31, 1998 and September 30, 1998..............................................2 Consolidated Statements of Operations for the quarters ended December 31, 1998 and 1997..............3 Consolidated Statements of Cash Flows for the quarters ended December 31, 1998 and 1997..............4 Notes to Consolidated Financial Statements.........................5-8 1 Diplomat Direct Marketing Corporation and Subsidiaries Consolidated Balance Sheets (Unaudited) December 31, September 30, 1998 1998 ---- ---- Assets Current: Cash and cash equivalents $ 662,467 $ 322,778 Accounts receivable, net 2,164,393 1,921,209 Inventories 12,465,451 11,066,380 Prepaid catalogs 6,211,502 8,051,651 Prepaid expenses 1,630,278 1,379,567 Other current assets 559,268 837,946 ---------------- --------------- Total current assets 23,693,359 23,579,531 ---------------- --------------- Property and equipment, net 3,982,169 4,176,903 ---------------- --------------- Other assets: Goodwill, net of amortization 14,463,686 14,587,358 Customer list, net of amortization 6,900,000 7,100,000 Note receivable 870,000 870,000 Other 645,091 645,091 ---------------- --------------- Total assets $50,554,305 $50,958,883 =========== =========== Liabilities and Stockholders' Equity Current liabilities: Accounts payable and accrued expenses $14,492,021 $ 18,469,136 Loans payable - officers 225,000 225,000 Loans payable - Congress Financial Corp. 8,759,731 5,504,371 Open prepaid orders 872,542 1,211,165 Outstanding merchandise credit 2,299,289 1,892,148 Current maturities of long-term debt 845,337 939,816 ---------------- --------------- Total current liabilities 27,493,920 28,241,636 ---------------- --------------- Long-term debt, less current maturities 6,367,764 6,383,585 ---------------- --------------- Stockholders' equity Preferred stock, $.10 par value - shares authorized 1,000,000; issued and outstanding 545,983 (Liquidation value of $16,380,000) 5,461 5,461 Common stock, $.0001 par value - shares authorized 50,000,000; issued and outstanding 11,049,872 1,112 1,112 Additional paid-in capital 25,835,390 25,835,445 Accumulated deficit (9,149,342) (9,508,356) ---------------- --------------- Total stockholders' equity 16,692,621 16,333,662 ---------------- --------------- Total liabilities and stockholders' equity $50,554,305 $50,958,883 ================ =============== See accompanying notes to consolidated financial statements. 2 Diplomat Direct Marketing Corporation and Subsidiaries Consolidated Statements of Operations (Unaudited) Three Months Ended December 31, 1998 1997 ---- ---- Net sales $23,059,559 $17,983,991 Cost of goods sold 11,273,661 7,864,273 -------------- -------------- Gross profit 11,785,898 10,119,718 Selling, general and administrative expenses 10,839,172 9,171,837 -------------- -------------- Operating income 946,726 947,881 Interest expense (482,779) (337,961) -------------- -------------- Income before income tax (expense) benefit 463,947 609,920 Income tax (expense) benefit -- -- -------------- -------------- Income from continuing operations 463,947 609,920 Loss on discontinued operations (26,183) (386,266) -------------- -------------- Net income 437,764 223,654 Preferred stock dividends (78,750) (126,640) -------------- -------------- Net income to common stockholders $ 359,014 $ 97,014 ============== ============== Per common share - Basic Net income from continuing operations $ .03 $ .05 Net income (loss) from discontinued operations -- (.04) -------------- -------------- Net income - Basic $ .03 $ .01 Per common share - Diluted: Net income from continuing operations $ .03 $ .06 Net income (loss) from discontinued operations -- (.04) -------------- -------------- Net income - Diluted $ .03 $ .02 ============== ============== Average number of shares used in computation - Basic 11,049,872 8,880,733 ========== ========= - Diluted 15,737,317 10,331,206 ========== ========== See accompanying notes to consolidated financial statements. 3 Diplomat Direct Marketing Corporation and Subsidiaries Consolidated Statements of Cash Flows (Unaudited) Three Months Ended 12/31/98 12/31/97 Cash flows from operating activities: Net income $437,764 $223,654 Adjustments to reconcile net income to net cash Used in operating activities: Amortization 323,672 203,256 Depreciation 124,926 167,609 (Increase) decrease in accounts receivable (243,184) (1,467,223) (Increase) decrease in inventories (1,399,071) (4,895,696) (Increase) decrease in prepaid expenses (250,711) 113,799 (Increase) decrease in prepaid catalogs 1,840,149 (1,858,527) (Increase) decrease in other assets 278,678 391,731 (Increase) decrease in assets held for sale 420,148 Increase (decrease) in accounts payable (3,977,170) 694,365 and accrued liabilities Increase (decrease) in outstanding merchandise credits 407,141 6,110,983 Increase (decrease) in prepaid orders (338,623) 314,279 --------- ------- Net cash provided (used) by operating activities (2,796,429) 418,378 Cash flows from investing activities: Purchase and sale of property and equipment 69,808 (494,972) Acquisition of subsidiary assets 0 (4,079,530) --------- ----------- Net cash provided (used) by investing activities 69,808 (4,574,502) Cash flows from financing activities: Issuance of common and preferred stock 478,398 Revolving credit loans 3,255,360 4,439,337 Preferred stock dividends paid (78,750) (126,640) Increase in long term debt and loans payable (110,300) 58,523 --------- ------ Net cash provided (used) by financing activities 3,066,310 4,849,618 Net increase (decrease) in cash 339,689 693,494 Cash at beginning of period 322,778 59,750 ------- ------ Cash at end of period $662,467 $753,244 ======== ======== See accompanying notes to consolidated financial statements. 4 Diplomat Direct Marketing Corporation and Subsidiaries Notes to Consolidated Financial Statements 1. Summary of Significant (a) The consolidated financial statements Accounting Policies include the accounts of Diplomat Direct Marketing Corporation (the "Company") and its wholly owned subsidiaries. All significant intercompany balances and transactions have been eliminated. (b) Inventories are stated at the lower of cost or market. Cost is determined by the first-in, first-out (FIFO) method. (c) Property and equipment are stated at cost. Depreciation is provided using primarily the straight-line method and accelerated methods (for machinery and equipment) over the expected useful lives of the assets, which range from 31.5 years for the building and real property to between five and ten years for machinery, furniture and equipment. (d) The Company follows Statement of Financial Accounting Standards ("SFAS") No. 109. Pursuant to SFAS No. 109, for income taxes, deferred tax assets and liabilities are determined based on differences between the financial reporting and tax bases of assets and liabilities and are measured by applying enacted tax rates and laws to taxable years in which such differences are expected to reverse. (e) For purposes of the statement of cash flows, the Company considers all highly liquid debt instruments purchased with an original maturity of three months or less to be cash equivalents. (f) The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the consolidated financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates. (g) Statement of Financial Accounting Standards No. 128, "Earnings per Share." ("SFAS No. 128") is effective for financial statements for fiscal periods ending after December 15, 1997. The new standard establishes standards for computing and presenting earnings per share. The effect of adopting SFAS No. 128 is not expected to be material. Statement of Financial Accounting Standards No. 130, "Reporting Comprehensive Income," established standards for reporting and display of comprehensive income, its components and accumulated balances. Comprehensive income is defined to include all changes in equity except those resulting from investments by owners and distributions to owners. Among other disclosures, SFAS No. 130 requires that all items that are required to be recognized under current accounting standards are components of comprehensive income be reported in a financial statement that is displayed with the same prominence as other financial statements. Statement of Financial Accounting Standards No. 131, "Disclosures about Segments of an Enterprise and Related Information," which supersedes SFAS No. 14, "Financial Reporting for Segments of a Business Enterprise," establishes standards for the way that public enterprises report information about operating segments in interim 5 financial statements issued to the public. It also establishes standards for disclosures regarding products and services, geographic areas and major customers. SFAS No. 131 defines operating segments as components of and enterprises about which separate financial information is available that is evaluated regularly by Management in deciding how to allocate resources and in assessing performance. Both SFAS Nos. 130 and 131 are effective for financial statements for periods beginning after December 15, 1997 and require comparative information for earlier years to be restated. The adoption of these standards is not expected to have a material effect on the Company?s financial position or results of operations. The Company is currently reviewing SFAS No. 131 and has of yet been unable to fully evaluate the impact, if any, it may have on future financial statement disclosures. Statement of Financial Accounting Standards No. 133 "Accounting for Derivative Instruments and Hedging Activities" establishes accounting and reporting standards for Derivative Instruments. The Company has not in the past or does it anticipate that it will engage in transactions involving Derivative Instruments which will impact the Financial Statements. (h) Long-lived assets, primarily property and equipment, goodwill and customer lists are periodically reviewed by management to determine if there has been a permanent impairment in their value by evaluating various factors, including current and projected operating results. Based on this assessment, management concluded that at December 31, 1998 and September 30, 1998, the Company's long- lived assets were fully realizable. (i) The carrying amounts reported in the balance sheet for cash, trade receivables, accounts payable and accrued expenses approximate fair value based on the short-term maturity of these instruments. (j) The Company accounts for stock transactions with employees in accordance with APB No. 25, "Accounting for Stock Issued to Employees." In accordance with SFAS No. 123, "Accounting for Stock Based Compensation," the Company has adopted the pro forma disclosure requirements contained therein. (k) Direct response advertising costs, consisting primarily of catalog preparation, printing and postage expenditures, are amortized over the period in which related revenues are expected to be realized, generally three to six month. Advertising costs, principally the amortization of such prepaid catalog costs attributable to continuing operations, included in the accompanying statement of operations were $6,298,336 for the three months ended December 31, 1998 and $5,174,353 for the three months ended December 31, 1997. Included in other current assets at December 31, 1998, is $6,211,502 and at September 30, 1998, $8,051,651 of prepaid catalog costs. (l) Revenue is recognized at the time merchandise is shipped to customers. Proceeds received for merchandise not yet shipped are reflected as "prepaid orders," a current liability. 6 (m) The Company issues merchandise credits for certain returns of merchandise sold with substantial discounts. Because of Lew Magram's policy of writing off unused credits issued with the return of sale merchandise, it may be liable for future claims on such amounts previously written off. 2. Business The Company is engaged in two continuing lines of business and, accordingly, its operations are classified into two business segments: mail order catalog retail operations, and the manufacturing, marketing and distribution of infants' accessories principally to mass merchandisers. In 1998, the Company sold the Biobottoms subsidiary. The operations of that company have been accounted for as discontinued operations. (a) Acquisition of Lew Magram On February 19, 1998, the Company (through its wholly owned subsidiary, Magram Acquisition Corp.) closed on the acquisition of Lew Magram, Ltd. ("Lew Magram"), a New York corporation with a place of business in Teaneck, New Jersey, which is in the business of mail order catalog sales of women's clothing. For accounting purposes, the acquisition was effected as of July 1, 1997, the date that the Company assumed effective control of Lew Magram. The acquisition was accounted for as a purchase and the consideration consisted of the issuance of 95,000 shares of the Company's $.01 par value, Series D, convertible into 3,166,667 shares of the Company's common stock (which assumes a market value of $4.00 per share). The preferred stock does not pay any dividends, but participates with common in any Company distributions. The preferred stock has a liquidation preference of $100 per share. An additional 250,000 shares of common stock were also given as consideration to the sellers. The fair market value of the consideration was approximately $8.7 million and acquisition costs were approximately $646,000. The Company recorded the carryover basis for certain selling stockholders of Lew Magram who are also principal stockholders of the Company. The net fair market value of identifiable assets acquired was approximately $6.9 million, and included customer lists valued at $5 million. The customer lists are being amortized over a period of 10 years. Cost in excess of net assets acquired amounted to approximately $10 million and is being amortized over 25 years. (b) Acquisition of Brownstone On October 30, 1997, the Company acquired out of bankruptcy all the assets of Jean Grayson's Brownstone Studios, Inc., a mail order catalog company for the assumption of approximately $10,000,000 in liabilities and an option to the owners of Jean Grayson's Brownstone Studios, Inc. to purchase 200,000 shares of Diplomat common stock at $3.9375 (market value) for a period of three years. The acquisition was accounted for as a purchase, accordingly, the operating results include the operations of Brownstone for the period November 1, 1997, through October 3, 1998. The purchase price was allocated to assets acquired based on their estimated fair value, including customer lists valued at $3,000,000 which will be amortized on a straight line basis over ten years. This treatment results in approximately $4,000,000 in cost in excess of net assets acquired which will be amortized on a straight line basis over twenty-five years. As a result of this acquisition, the scope of the Company's business has expanded into the mature women's apparel and accessories markets primarily through direct mail catalogs. Since Brownstone was in bankruptcy prior to its acquisition in October 1997, presentation of financial information as if it had been acquired on October 1, 1996 was not available and would not be meaningful. 7 (c) Sale of Biobottoms On April 17, 1998, the Company entered into an Asset Purchase Agreement (the "Agreement") with Genesis Direct Thirty Four, LLC ("Buyer") in which the Buyer purchased substantially all of the assets and assumed certain of the liabilities of Biobottoms. The Buyer paid $2,270,000 in cash and a note and assumed $5,749,000 in liabilities. The note is subject to reduction depending on the net assets acquired as determined in a closing date balance sheet. The amount of the reduction of the note is in dispute. The Company, however, believes that the reduction will not be material. If the amount of the net value of acquired assets is less than negative $778,000 or the accrued expenses and customer liabilities included in the assumed liabilities exceed $828,877, the greater of such deficiencies will reduce the amount of the note. The Company shall retain all claims for tax refunds, tax loss carryforwards or carrybacks of tax credits of any kind applicable to the business of Biobottoms prior to the closing of the asset sale. The Agreement further specifies that certain intercompany and affiliated person liabilities will not be assumed by the Buyer. Following is a summary of net assets and the results of operations of Biobottoms: December 31, 1997 Assets Current $5,206,854 Property and Equipment 349,025 Other 3,493,295 Liabilities Current 6,148,011 Long-Term 67,301 Net assets disposed of 2,833,862 Periods Ended December 31 1998 1997 Sales $ -- $4,357,043 ------------ ---------- Cost of Sales -- 2,206,720 Operating Expenses 26,183 2,474,061 Interest -- 62,528 ----------- ------ 26,183 4,743,309 ----------- --------- Net Loss $(26,183) $(386,266) ========= ========== 8 ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS The following discussion and analysis should be read in conjunction with the Financial Statements and Notes thereto appearing elsewhere herein. Except for historical information contained herein, certain statements herein are forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties that may cause the Company's actual results in future periods to differ materially from forecasted results. Those risks include, among others, the receipt and timing of future customer orders, price pressures and other competitive factors leading to a decrease in anticipated revenues and gross profit margins. Introduction The Company's core business has historically focused on the wholesale marketing and distribution of infant apparel and accessories. Through recent acquisitions, the Company has repositioned its business to direct mail catalog retailing with a significant emphasis on the women's apparel market. Ecology Kids, a wholly owned subsidiary of the Company, manufactures and distributes cloth diapers, diaper covers, layette, infant and child travel products and other infants accessories marketed primarily under the Ecology Kids name, primarily to major mass merchandisers. On October 30, 1997, Brownstone, a newly formed, wholly owned subsidiary of the Company, acquired out of bankruptcy all of the assets of Jean Grayson's Brownstone Studios, Inc., a mail order catalog company. As a result of this acquisition, the scope of the Company's business has expanded into the mature women's apparel and accessories markets primarily through direct mail catalog. On February 19, 1998, the Company completed the acquisition of Lew Magram Ltd., a New York corporation, resulting in Lew Magram becoming a wholly owned subsidiary of the Company. Lew Magram is a direct-mail cataloger of women's fashion clothing founded approximately 50 years ago. The Company, which effectively took control over Lew Magram in July 1997, has integrated the operations of Brownstone and Lew Magram. On April 17, 1998, the Company sold substantially all of the assets of its then wholly owned subsidiary Biobottoms, Inc. ("Biobottoms") for $2,270,000 in cash and notes and $5,749,000 in assumption of liabilities. The Company is currently experiencing significant delays in fulfilling merchandise orders. This is a result of the Company's difficulty in obtaining timely shipment of inventory from its vendors to meet the strong customer demand. Some of the Company's vendors and their lending institutions have been reluctant to extend credit to the Company in such amounts and upon such terms as to support timely delivery of inventory as needed to meet orders. This reluctance is principally a result of the Company's insufficient working capital to satisfy vendors extending additional credit. The Company's inability to timely deliver merchandise has resulted in increased order cancellations, which for the quarter ended December 31, 1998, have been approximately 25% of demand. The Company's order cancellations have historically been 10% of demand, which is consistent with industry standards. The Company has received a non-binding proposal for new financing to improve its working capital position, thereby strengthening 9 its ability to obtain improved credit availability on more favorable terms, timely deliver merchandise to its customers, reduce order cancellations, and improve initial customer response. Results of Operations Three Months Ended December 31, 1998 Compared to Three Months Ended December 31, 1997 Net Sales Consolidated net sales from continuing operations for the three months ended December 31, 1998, increased by 20% to $23.1 million from $18.0 million for the three months ended December 31, 1997. This significant sales growth was primarily due to the acquisition by Brownstone of the assets of Jean Grayson's Brownstone Studio out of bankruptcy as of October 26, 1997. This new subsidiary accounted for sales of $10.8 million for the three months ended December 31, 1998 compared to $2.4 million for the three months ended December 31, 1997. The Company believes that its strategy to maintain circulation plans but convert more orders to shipped sales, plus its entry into e-commerce in 1999, can substantially increase sales without proportionate expense. Gross Margin Consolidated gross profit from continuing operations increased by 17% from $10.1 million for the three months ended December 31, 1997 to $11.8 million for the three months ended December 31, 1998, primarily as a result of the Company's increase sales from its Brownstone subsidiary. However, gross profit from continuing operations as a percentage of net sales decreased from 56% for the three months ended December 31, 1997 to 51% for the three months ended December 31, 1998 due to a decrease in margins on clearance merchandise. Selling, General and Administrative Expenses Selling, general and administrative expenses from continuing operations as a percentage of net sales decreased from 51% for the three months ended December 31, 1997 to 47% for the three months ended December 31, 1998. Although expenses as a percentage of net sales were lower for the three months ended December 31, 1998 as compared to the same period ended December 31, 1997, the dollar increase in expenses is attributable to the increase in catalog production costs which are typically written off over the sales life of the catalog. For the three months ended December 31, 1998, these costs were $6.3 million as compared to $5.2 million for the three months ended December 31, 1997. Order cancellations resulted in lost net sales and an inflated catalog cost relationship in both periods. Other operating expenses as a percent of net sales increased for the three months ended December 31, 1998 as compared to the three months ended December 31, 1997 due primarily to an increase in depreciation and amortization of tangible and intangible assets as well as an increase in interest expense. Income from Continuing Operations 10 Income from continuing operations before income taxes for the three months ended December 31, 1998 was approximately $464,000 as compared to $610,000 for the three months ended December 31, 1997 primarily due to an increase in interest, depreciation and amortization expenses. Net Income Net income for the three months ended December 31, 1998 was $359,000, as compared to net income for the three months ended December 31, 1997 of $97,000, a 309% increase. This difference was primarily due to the loss in 1997 from the discontinued Biobottoms operations. Liquidity and Capital Resources The Company's principal source of working capital is asset based loan facilities provided by Congress Financial Corporation ("Congress"). Each of the Company's operating subsidiaries, Ecology Kids, Lew Magram and Brownstone, has a separate loan facility from Congress. Each loan facility is guaranteed by the Company and cross-guaranteed by each operating subsidiary. In addition, Robert M. Rubin, the Company's Chairman of the Board, has personally guaranteed the Brownstone and Lew Magram loan facilities up to an aggregate of $1.0 million. The Company's aggregate indebtedness to Congress increased from $5.5 million on September 30, 1998 to $8.8 million on December 31, 1998. The Company's accounts payable and accrued expenses decreased from $18.5 million on September 30, 1998 to $14.5 million on December 31, 1998. This increase in borrowing from Congress was used to pay down certain accounts payable and accrued expenses. The loan facility with Ecology Kids provides Ecology Kids with a maximum $3 million secured line of credit to be used for loans and trade letters of credit. The loan facility is secured by substantially all of the assets of Ecology Kids. The interest rate is 1 1/2% above the prime rate announced by CoreStates Bank. The loan facility contains certain restrictive covenants including restrictions relating to the payment of dividends. Ecology Kids is required to maintain a minimum of $(250,000) in stockholders' equity and a minimum of $1,500,000 of working capital (excluding the Congress loan and certain subordinated debt). Under the terms of the agreement, the Company could borrow up to 80% of the amount of eligible accounts receivable (as defined in the agreement), not to exceed the maximum credit. The loan facility with Brownstone provides Brownstone with a maximum $5.5 million secured line of credit to be used for loans and trade letters of credit. The loan facility is secured by all of the assets of Brownstone. The interest rate is 2% above the prime rate announced by CoreStates Bank. The loan facility provides for certain restrictive covenants, including restrictions on additional debt financing, dividends and distributions, and transactions with the Company and its subsidiaries, and requires Brownstone maintain minimum working capital and net worth. The Loan Facility with Magram provides Magram with a maximum $5.0 million secured line of credit to be used for loans and trade letters of credit. The line of credit is secured by all of the assets of Magram. The interest rate is 1 1/2% above the prime rate announced by CoreStates Bank. The loan agreement provides for certain restrictive covenants, including restrictions on Magram's debt financing, dividends and distributions and transactions with the Company and its subsidiaries, and requires Magram maintain minimum working capital and net worth. On June 29, 1998, the Company issued $5,000,000 principal amount of its 8% subordinated secured debentures to Sirrom Capital Corporation, d/b/a Tandem Capital ("Tandem Debentures"). The 11 debentures are due June 29, 2003, and bear interest at 8%, payable quarterly. The Tandem Debentures are secured by all of the personal property of the Company and its subsidiaries and includes certain restrictive covenants, including restrictions on dividends and distributions, additional debt financing and transaction with the Company and its subsidiaries. The Company also issued warrants in connection with the issuance of the Tandem Debentures. At the time of the loan, the Company issued warrants to purchase up to 208,300 shares of its Common Stock exercisable at $2.35 per share for five years. Effective February 28, 1999, because the debentures remained outstanding, the Company issued 416,600 warrants to Tandem at an exercise price of $1.60 per share. The exercise price is to be adjusted downward if the Company's common stock price is below this exercise price to an exercise price equal to the greater of 80% of the market price on June 29, 1999 or $2.00 per share. Tandem will also receive 200,000 warrants each June 29 commencing in 1999 while the debentures remain outstanding. The Company is currently experiencing working capital shortages and requires additional capital resources to fund its existing operations. The Company has borrowed the maximum amounts available under each of the Congress loan facilities as of the date hereof and there is no unused loan availability. Several letters of intent have been received by the Company from lending institutions, one of which is anticipated, although there can be no assurance, to be closed before the end of March 1999 creating additional working capital availability of over $4.0 million. The majority stockholder has agreed to bridge up to $1.5 million of the Company's new financing. The Company is pursuing a number of financing alternatives, although there can be no assurance that such efforts will result in necessary financing or that the terms of such financing will be on terms favorable to existing stockholders. The failure to secure additional working capital will materially adversely affect the business and financial condition of the Company. Insufficient working capital may require the Company to alter operations significantly. There can be no assurance that the Company will operate profitably in the future or that cash from operations will become the principal source of funds for operations. Seasonality The Company's business does not follow the seasonal pattern typical of the retail apparel industry, but is, instead, more closely related to the timing and distribution of catalog mailings. Through 1997 there were significant variations in the Company's seasonal sales volume with the largest volume period being first quarter, ending December 31. In 1998, the Lew Magram and Brownstone acquisitions helped to spread out the volume evenly throughout the year since mail order volume varies only in proportion to the orders generated and merchandise shipped. Accordingly, the Company is now less susceptible to seasonable variations. Impact of the Year 2000 Issue The Year 2000 ("Y2K") issue is the result of computer programs being written using two digits rather than four to define the applicable year. Any of the Company's computer programs that have date sensitive software may recognize a date using "00" as the year 1900 rather than the year 2000. This could result in a system failure or miscalculations causing disruptions of operations, including, among other things, a temporary inability to process transactions, send invoices, or engage in similar normal business activities. The Company is totally Y2K compliant in its catalog operations software and Ecology Kids 12 operating software. Certain minor changes may be required in ancillary network related software which are not critical to daily operations. The Company plans to complete these changes by July 31, 1999. The Company has a plan in place to contact all of its significant suppliers to determine the extent to which the Company is vulnerable to those third parties' failure to remedy their own Year 2000 issues. There can be no guarantees that the systems of third parties on which the Company's systems rely or which influence the business of the Company's suppliers will be timely remedied, that any attempted remediation will be successful, or that such conversions would be compatible with the Company's systems. ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK Not Applicable 13 PART II - OTHER INFORMATION ITEM 1. LEGAL PROCEEDINGS None. ITEM 2. CHANGES IN SECURITIES AND USE OF PROCEEDS On December 28, 1998, the Company granted to certain of its employees options under its November 1996 Stock Option Plan. The options permit the holders the right to purchase in the aggregate up to 860,000 shares of the Company's common stock at an exercise price of $1.00 per share. The options expire on December 28, 2003. One-fourth of the options granted are immediately exercisable and the remaining options are exercisable in equal numbers in an equal amount each year for the next three years. The grant of the options is exempt under the Securities Act of 1933, as amended, by virtue of the exemption under Section 4(2). ITEM 3. DEFAULTS IN SENIOR SECURITIES None. ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS None. ITEM 5. OTHER INFORMATION None. ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K (b) Exhibits. 27 Financial Data Schedule (b) Reports on Form 8-K. On October 16, 1998, the Company filed Form 8-K/A1, amending the Company's 8-K filed on March 6, 1998, solely to include the financial statements in connection with the Company's acquisition of Lew Magram Ltd. 14 SIGNATURES In accordance with Section 13 or 15(d) of the Exchange Act, the Registrant caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. DIPLOMAT DIRECT MARKETING CORPORATION Dated: March 5, 1999 By: /s/ JONATHAN ROSENBERG ---------------------------- Jonathan Rosenberg President and Chief Executive Officer By: /s/ IRWIN ORINGER ----------------- Irwin Oringer Chief Accounting Officer 15 EXHIBIT INDEX 27 Financial Data Schedule