EXHIBIT 4.1


                 PIONEER VENTURES ASSOCIATES LIMITED PARTNERSHIP

                              Investment Agreement

                                 by and between

                 Pioneer Ventures Associates Limited Partnership
                                       and
                          America's Shopping Mall, Inc.



                                  May 21, 1999

















                                TABLE OF CONTENTS


ARTICLE I.      Sale and Transfer of Stock.....................................1
         1.       Series A Senior Convertible Preferred Stock..................1
         1.2      Purchase Price, and Payment..................................2
         1.3      Preferred Convertible into Common............................2
         1.4      Cumulative Dividend..........................................3
         1.5      Liquidation..................................................3
         1.6      Reservation of Shares; Shares to be Fully Paid; Seniority....4
         1.7      Anti-Dilution Rights; Right of First Refusal.................4
         1.8      Percentage of Fully Diluted Shares...........................5
         1.9      Voting Rights and Prohibitive Covenants......................5
         1.10     Voting Agreements Concerning Directors.......................6
         1.11     Transfer Agent...............................................7
         1.12     Use of Proceeds..............................................7
         1.13     Redemption...................................................9

ARTICLE II.     Registration Rights............................................9
         2.1      Demand Registration..........................................9
         2.2      Piggy-back Registration.....................................10
         2.3      Registration Covenants......................................11
         2.4      Blue Sky Registration.......................................11
         2.5      Deregistration..............................................12
         2.6      Post-Effective Amendments...................................12
         2.7      Right to Delay..............................................12
         2.8      Selection of Underwriters...................................12
         2.9      Principal Shareholders......................................13
         2.10     Transferability of Registration Rights......................13
         2.11     Indemnification by Company re Registration Rights...........13
         2.12     Indemnification by Holder...................................13
         2.13     Notice of Indemnity and Defense.............................14

ARTICLE III.    Co-Sale Provisions............................................15
         3.1      Third-Party Offer and Co-Sale Notice........................15
         3.2      Co-Sale Right of Participation..............................15
         3.3      Excluded Sales..............................................15
         3.4      Notice of Intent to Participate in Co-Sale..................15

ARTICLE IV.     Representations and Warranties of the Company.................16
         4.1      Organization, Qualification and Corporate Power.............16
         4.2-A    Subsidiaries................................................16
         4.2-B    Affiliates..................................................16

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         4.2-C    Joint Ventures..............................................17
         4.3      Authorization of Agreement..................................17
         4.4      Validity....................................................17
         4.5      Government Approval.........................................18
         4.6      Capitalization..............................................18
         4.7      Annual Report and the Financial Statements..................18
         4.8      Patents, Trademarks, Etc....................................19
         4.9      Taxes.......................................................20
         4.10     Approvals...................................................20
         4.11     Litigation..................................................20
         4.12     Acquisition Agreements; Schedule of Documents...............21
         4.13     No Defaults.................................................22
         4.14     Lack of Felonies............................................22
         4.15     No Judgments................................................22
         4.16     Insurance...................................................22
         4.17     No Brokers..................................................22
         4.18     Loans and Liens.............................................23
         4.19     Solvency....................................................23
         4.20     Registration Rights.........................................23
         4.21     Compliance with Securities Laws.............................23
         4.22     Transfer Restrictions.......................................24
         4.23     Related Party Transactions..................................24
         4.24     Miscellaneous...............................................24
         4.25     Additional Representations..................................24
         4.26     Use of Proceeds           ..................................26
         4.27     Industry Specific Regulations...............................26
         4.28     Wages and Salary............................................27
         4.29     Compliance with ERISA and other Benefit Plans...............27
         4.30     Environmental Matters.......................................27
         4.31     Confidentiality Agreements..................................27
         4.32     Officer and Director Questionnaires.........................28
         4.33     Complete Disclosure.........................................28

ARTICLE V.      Representations and Warranties of the Pioneer Partnership.....28
         5.1      Organization................................................28
         5.2      No Breach...................................................28
         5.3      Authority for and Binding Nature of Agreement...............29
         5.4      Brokers.....................................................29
         5.5      Securities Laws Matters.....................................29
         5.6      Additional Matters..........................................30

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ARTICLE VI.     Covenants.....................................................30
         6.1      Financial...................................................30
         6.2      Access......................................................31
         6.3      Books of Record and Account.................................31
         6.4      Membership on Board.........................................32
         6.5      Stock Option Plan...........................................32
         6.6      Rule 144 Transfers..........................................32
         6.7      Undertaking to Register its Securities
                    pursuant to the Exchange Act..............................33
         6.8      Undertaking to File  Exchange Act Filings
                    and to be Listed on NASDAQ................................33
         6.9      Dividend Restriction Waiver.................................34
         6.10     Rights if Trading in Common Stock is Suspended..............34
         6.11     Public Dissemination of Information; Filings & Names........35
         6.12     Lock-Up.....................................................35
         6.13     Notice of Material Adverse Events...........................35
         6.14     Tax Return..................................................35
         6.15     No Breach...................................................35
         6.16     Assumption of Debt..........................................36

ARTICLE VII.    Conditions Precedent to the Obligations of
                  the Pioneer Partnership to Close............................36
         7.1      Representations and Warranties..............................36
         7.2      Covenants...................................................36
         7.3      No Actions..................................................36
         7.4      Consents, Licenses and Permits..............................37
         7.5      Certificate.................................................37
         7.6      Legal Opinion...............................................37
         7.7      No Material Adverse Change..................................37
         7.8      Agreements with Principals..................................38
         7.9      Key Person Insurance........................................38
         7.10     Intellectual Property.......................................38
         7.11     Approval of Counsel.........................................38
         7.12     No Suspensions of Trading in Common Stock...................38
         7.13     Change of Control...........................................39
         7.14     Acquisition Agreements......................................39
         7.15     Additional Documents........................................39

ARTICLE VIII.   Conditions Precedent to the Obligations
                  of the Company to Close.....................................39
         8.1      Representations and Warranties..............................39
         8.2      Covenants...................................................40
         8.3      No Actions..................................................40
         8.4      Additional Documents........................................40
         8.5      Approval of Counsel.........................................40

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                                       iv



ARTICLE IX.     Closing.......................................................40
         9.1      Location....................................................40
         9.2      Items to be Delivered by the Company........................40
         9.3      Items to be Delivered by the Pioneer Partnership............41

ARTICLE X.      Survival of Representations; Indemnification..................41
         10.1     Survival....................................................41
         10.2     Indemnification.............................................42
         10.3     Defense of Claims...........................................42
         10.4     Rights without Prejudice....................................42

ARTICLE XI.     Fees..........................................................42
         11.1     Investment Banking Fees.....................................42
         11.2     Expenses....................................................43
         11.3     Legal Fees..................................................43

ARTICLE XII.    Termination and Waiver........................................43
         12.1     Termination.................................................43
         12.2     Waiver......................................................44

ARTICLE XIII.   Miscellaneous Provisions......................................44
         13.1     Expenses....................................................44
         13.2     Modification, Termination or Waiver.........................44
         13.3     Notices.....................................................44
         13.4     Binding Effect and Assignment...............................45
         13.5     Entire Agreement............................................45
         13.6     Calendar Days...............................................45
         13.7     Exhibits....................................................45
         13.8     Governing Law...............................................46
         13.9     Consent to Jurisdiction.....................................46
         13.10    Counterparts................................................46
         13.11    Section Headings............................................46
         13.12    Gender......................................................46
         13.13    Use of Term "Pioneer Partnership"...........................46


                  SIGNATURE PAGE

11249/436.3
                                        v



                              INVESTMENT AGREEMENT


     INVESTMENT  AGREEMENT  dated  May 21,  1999  ("Agreement")  by and  between
Pioneer  Ventures   Associates  Limited   Partnership,   a  Connecticut  limited
partnership with offices at 651 Day Hill Road,  Windsor,  Connecticut 06095 (the
"Pioneer Partnership"),  and America's Shopping Mall, Inc., a Nevada corporation
with offices at 382 Route 59 #310, Monsey, New York 10952 (the "Company").

     WHEREAS, the Company is engaged in various direct marketing businesses.

     WHEREAS, the Company desires to obtain funds to complete the acquisition of
all the capital stock of Remarkable  Products and Creadis  Promotions,  Inc. and
(such transactions referred to sometimes herein as the "Acquisitions"),  and for
working capital purposes.

     WHEREAS,  the Pioneer  Partnership  desires to provide funds to the Company
for such purposes  through a purchase of shares of the Company's Series A Senior
Convertible Preferred Stock on the terms and subject to the conditions set forth
below.

     NOW  THEREFORE,  in  consideration  of the  investment  to be made,  mutual
benefits to be derived hereby and the representations, warranties, covenants and
agreements herein contained, and for other good and valuable consideration,  the
receipt and  sufficiency  of which is hereby  acknowledged,  the Company and the
Pioneer Partnership agree as follows:

                      ARTICLE I. SALE AND TRANSFER OF STOCK

1.   Series A Senior Convertible Preferred Stock.

     (a)  Upon the terms and subject to the conditions hereinafter set forth, at
          the Closing (as hereinafter  defined and set forth), the Company shall
          issue,  sell,  transfer  and  deliver to the  Pioneer  Partnership  an
          aggregate of ten thousand  (10,000)  shares of the Company's  Series A
          Senior  Convertible  Preferred  Stock,  $.001 par value per share (the
          "Preferred  Stock") at the  Purchase  Price set forth in  section  1.2
          hereof; the Preferred Stock shall have the terms and be issued subject
          to the  conditions  as set  forth  herein  and in the  Certificate  of
          Designation  of the Preferred  Stock to be filed and recorded with the
          Secretary of State of the State of Nevada prior to the  occurrence  of
          the Closing as set forth below.

     (b)  At the closing ("Closing") on May 21, 1999 or such other date no later
          than June 15,  1999 as the Company  and the  Pioneer  Partnership  may
          agree (the "Closing Date"),  the Company shall issue,  sell,  transfer
          and deliver to the Pioneer Partnership ten thousand (10,000) shares of
          Preferred  Stock  upon  payment of the  Purchase  Price  therefor  and
          satisfaction of the conditions contemplated herein.

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     (c)  At the Closing,  the Company shall reserve (i) One Million Two Hundred
          Thousand  (1,200,000)  shares of Common Stock issuable upon conversion
          of all of the  Preferred  Stock,  representing  34.1% of the Company's
          Common Stock on a fully diluted basis  (assuming the conversion of all
          shares of Preferred Stock and any other  securities  convertible,  and
          the exercise of all options and warrants  exercisable  for,  shares of
          Common Stock other than the Warrants (as hereinafter defined)).

     (d)  Upon  sale and  issuance  to the  Pioneer  Partnership  each  share of
          Preferred Stock shall be fully paid, non-assessable and free and clear
          of all  manner of liens,  pledges,  encumbrances,  charges  and claims
          thereon.

     (e)  Certificates  evidencing the Preferred Stock shall be delivered by the
          Company to the Pioneer  Partnership at the Closing.  Such certificates
          shall also be  accompanied  by  evidence  satisfactory  to the Pioneer
          Partnership of the Company's payment of any applicable transfer taxes.
          The  Preferred  Stock and the  shares of Common  Stock  issuable  upon
          conversion of Preferred Stock shall be "restricted securities" as that
          term is defined in Rule 144 promulgated by the Securities and Exchange
          Commission  (the  "Commission")  under the  Securities Act of 1933, as
          amended (the "Securities Act").  Certificates evidencing the Preferred
          Stock shall be in the form annexed hereto as Exhibit 1.1.

1.2  Purchase Price and Payment.

     The Purchase Price for the Preferred Stock shall be four hundred and twenty
dollars  ($420.00) per share (such amount per share being sometimes  referred to
herein as the "Stated Value"),  equal to an aggregate investment of four million
two hundred thousand  ($4,200,000) dollars. Upon the occurrence and consummation
of the Closing, and in consideration therefor, the Pioneer Partnership shall pay
to the  Company at the  Closing,  by method of payment  selected  by the Pioneer
Partnership,  the sum of four million two hundred thousand  ($4,200,000) dollars
as full consideration for its subscription for the Preferred Stock.

1.3  Preferred Convertible into Common.

     Each share of  Preferred  Stock shall be  convertible  at the option of the
holder  at any time and from  time-to-time  into  such  number  of shares of the
Company's common stock, $.001 par value (the "Common Stock"),  as shall be equal
to the  Stated  Value of such share of  Preferred  Stock to be  converted  (plus
accumulated dividends, if so elected by the Holder) divided by Three Dollars and
Fifty Cents ($3.50) (the "Conversion  Price").  If the average closing bid price
of the  Company's  Common  Stock on the  NASD OTC  Bulletin  Board,  the  Nasdaq
SmallCap  Market,  the Nasdaq  National  Market or such other trading  market or
exchange  upon which the Common  Stock  shall then be traded for the twenty (20)
trading days  immediately  preceding the ninetieth (90th) day following the date
that the  Company's  Common Stock is eligible for public  trading is below Three
Dollars and Fifty Cents  ($3.50) (the "Reset  Average  Price"),  the  Conversion
Price shall be reset to a price per

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share of Common Stock equal to  seventy-five  percent (75%) of the Reset Average
Price. The date the Conversion Price is reset is sometimes referred to herein as
the "Reset  Date."  The  Conversion  Price and number of shares of Common  Stock
issuable  upon  conversion  of the  Preferred  Stock  will  also be  subject  to
adjustment in certain  circumstances upon any  recapitalizations,  including but
not limited to stock  splits,  readjustments  or  reclassifications,  to protect
against dilution, as set forth in more detail in section 1.7 hereof.

1.4  Cumulative Dividend.

     Holders of the  Preferred  Stock shall be entitled to an eight (8%) percent
cumulative annual cash dividend ($33.60 per share of Preferred Stock) calculated
on the basis of a 360-day year consisting of twelve 30-day months,  and shall be
payable  quarterly ($8.40 per share of Preferred Stock) in arrears on each March
31,  June 30,  September  30, and  December  31 out of the assets of the Company
legally available therefor. Dividends shall accrue daily commencing on the Issue
Date  whether or not earned or declared  and  whether or not there are  profits,
surplus or other  funds of the  Company  legally  available  for the  payment of
dividends.  The Preferred Stock dividend shall be paid before any dividend shall
be set apart or paid on the Common Stock for such quarter or for any other class
of capital stock. If less than the full  preferential  dividend is paid (whether
as a partial  payment or if no dividend is paid) to the holders of the Preferred
Stock in any quarter,  the unpaid  amount shall  accumulate  and be added to the
preferential  dividends due in the immediately subsequent quarter, in which case
such unpaid  amounts shall be paid first and the newly accrued  dividends of the
then current quarter, to the extent are unpaid,  shall accumulate until paid. No
dividends shall be paid to the holders of the Common Stock or any other security
of the Company if any dividends are unpaid on the Preferred  Stock. No dividends
shall be paid to the holders of any class of capital stock of the Company unless
and until all dividends  accrued and unpaid on the  Preferred  Stock are paid in
full.  The Company  may,  upon  approval  by a majority  of its entire  Board of
Directors,  elect to pay dividends upon the Preferred  Stock, by the issuance of
additional  shares of  Preferred  Stock  which  shall have terms and  conditions
identical to other shares of Preferred  Stock.  If the Company elects to pay any
dividend by the  issuance of  Preferred  Stock in lieu of a cash  dividend,  the
amount of such dividend  shall be thirteen  (13%)  percent  ($54.60 per share of
Preferred  Stock per annum; or $13.65 per share per quarter) based on the Stated
Value  thereof.  The failure to pay any  dividend  when due shall be an Event of
Default under the  Certificate of  Designation of the Preferred  Stock and shall
result  in  additional  dividend  payments  at the  default  rates as set  forth
therein.

1.5  Liquidation.

     In the  event of the  voluntary  or  involuntary  liquidation,  bankruptcy,
receivership, dissolution or winding up of the Company, holders of shares of the
Preferred Stock shall be entitled to receive a liquidation  preference  equal to
one thousand  dollars  ($1,000)  per share and,  subject to the  adjustments  as
provided in this section, an amount equal to any accrued and unpaid dividends to
the  payment  date  (the  "Liquidation  Preference"),   before  any  payment  or
distribution  is made to the holders of Common Stock or any other  securities of
the  Company.  Neither a  consolidation  or merger of the Company  with  another
corporation nor a sale or transfer of all or part of the

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Company's  assets for cash,  securities  or other  property will be considered a
liquidation, dissolution or winding up of the Company, provided that all accrued
but unpaid dividends on the Preferred Stock (including any interest due thereon)
are paid upon the occurrence of such event.

1.6  Reservation of Shares; Shares to be Fully Paid; Seniority.

     As of the date  hereof,  the Company  has  reserved,  free from  preemptive
rights,  out of its  authorized but unissued  shares of Common Stock,  or out of
shares of Common Stock held in its treasury, such number of shares of its Common
Stock as would be issuable upon conversion of all shares of Preferred Stock. The
Company  covenants  that all  shares of Common  Stock  which may be issued  upon
conversion  of  the   Preferred   Stock  will  upon  issue  be  fully  paid  and
nonassessable,  and free of all preemptive  rights,  liens and encumbrances.  So
long as there are any shares of Preferred Stock outstanding, the Preferred Stock
shall be senior to all other classes of stock and/or  securities issued or to be
issued by the Company.

1.7  Anti-Dilution Rights; Right of First Refusal.

     The Pioneer Partnership, so long as it, its partners or affiliates owns any
Preferred Stock, (and, if applicable,  the Common Stock acquired pursuant to the
conversion  of the  Preferred  Stock)  shall be  entitled,  as of right,  (i) to
purchase or subscribe for any capital stock or equity or debt  securities or any
options,  warrants,  rights to  purchase  any such  securities  or rights of the
Company proposed to be issued by the Company  (collectively  referred to as "New
Securities") and (ii) provide any debt financing  proposed to be obtained by the
Company.  The Company  acknowledges that the Pioneer  Partnership shall have the
right of first  refusal  under this section 1.7. The right of first  refusal set
forth hereinabove shall not be applicable to (i) securities issued to employees,
consultants  or  directors  of the Company  pursuant to any stock option plan or
stock purchase or stock bonus arrangement  approved by the Board of Directors of
the Company;  provided,  however,  such plan,  purchase or arrangement shall not
exceed the maximum amount as provided in section 6.5, (ii) securities offered to
the public pursuant to a registration statement filed pursuant to the Securities
Act, (iii) securities  issued pursuant to an acquisition of another  corporation
by the Company by merger,  share exchange,  purchase of all or substantially all
of the assets or other  reorganization  whereby  the  Company  is the  surviving
corporation,  in the case of a merger or  consolidation,  and the then  existing
shareholders  of the Company own not less than  fifty-one  percent  (51%) of the
voting stock of the Company on a fully  diluted basis  following  such merger or
consolidation,  or in the case of a share  exchange,  the Company  owns not less
than fifty-one  (51%) percent of the voting stock of such acquired  corporation,
(iv) any shares of Common  Stock  issued  pursuant  to the  exercise of options,
warrants or other securities  outstanding on the Closing Date, (v) any shares of
Common Stock or warrants,  options,  rights or  securities  convertible  into or
exchangeable  for  capital  stock of the  Company in  connection  with any stock
split,  stock dividend or similar event affecting the Company Common Stock,  and
(vi)  the  Preferred  Stock  and the  Common  Stock  to be  issued  pursuant  to
conversion of the Preferred Stock under this Investment Agreement.


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                                        4



     The rights of the Pioneer  Partnership  under this  section 1.7 may, in the
discretion of the Pioneer  Partnership,  be assigned pro rata to any transferees
of the Preferred Stock.

     (a) Notice and  Exercise of Rights.  In the event the  Company  proposes to
issue New  Securities or to obtain any  financing,  it shall give to the Pioneer
Partnership  and any other holders of Preferred Stock (and holders of any Common
Stock  received upon  conversion of the Preferred  Stock)  written notice of its
intention,  describing  the type of New  Securities  to be  issued or debt to be
incurred,  the price and general terms upon which the Company  proposes to issue
the  same.  In  exercising  their  rights,  the  Pioneer   Partnership  (or,  if
applicable,  the transferees of such Preferred Stock to whom shares of Preferred
Stock have been  assigned)  shall be given  thirty (30) days from the receipt of
such notice to agree to purchase or subscribe for such New Securities or make or
arrange  such loan,  in whole or in part,  at the same price  and/or on the same
terms as proposed.

     (b)  Over-Allotment.  The  Pioneer  Partnership  shall  have  the  right of
over-allotment  to purchase  all of the New  Securities  or to make or arrange a
loan to purchase such New  Securities.  The Company shall provide  notice to the
Pioneer Partnership of the availability of such over-allotment,  and the Pioneer
Partnership shall be required to exercise its over-allotment rights, in whole or
in part  within  fifteen  (15)  business  days from the date of  receipt of such
notice. The Pioneer  Partnership shall be required to commit in writing,  at the
time it exercises  its rights  under this  section  1.7,  the maximum  amount of
over-allotment of New Securities it agrees to purchase or the amount of loans(s)
it intends to make or arrange, if any become available.

     (c) Nothing herein shall prevent the Pioneer Partnership, or its respective
partners,  shareholders or affiliates from purchasing  additional  securities of
the  Company  from  the  Company,  in the  open  market  or  otherwise,  thereby
increasing its ownership percentage.

1.8  Percentage of Fully Diluted Shares.

     The shares of Preferred Stock to be delivered by the Company to the Pioneer
Partnership as set forth above shall, if converted,  constitute  thirty-four and
one-tenth  percent  (34.1%)  percent of the fully diluted issued and outstanding
Common Stock of the Company as of the Closing Date. The term "fully  diluted" as
used in this  Agreement  shall mean the number of shares of the Common  Stock of
the  Company to be  outstanding  assuming  the  exercise  or  conversion  of all
warrants,  options or other securities  convertible into or exchangeable for the
Common  Stock of the Company as of the Closing  Date,  including  the  Preferred
Stock to be issued on the Closing Date, but not the Warrants.

1.9  Voting Rights and Prohibitive Covenants.

     The  Preferred  Stock  shall  have full  voting  rights  and shall be voted
together with the Common Stock as one class,  and the shares of Preferred  Stock
shall  entitle  the holder  thereof  to the number of votes as if the  Preferred
Stock had been converted into shares of Common Stock on the  appropriate  record
date.  So long as an aggregate of at least five percent (5%) of the  outstanding
Preferred Stock  (included in such 5% calculation  for the denominator  shall be
any Preferred Stock

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                                        5



which  has  then  been  converted  into  Common  Stock)  is held by the  Pioneer
Partnership,  the Company shall not without the  affirmative  vote or consent of
the  holders of a majority  of all  outstanding  shares of the  Preferred  Stock
voting  separately  as a class (i) amend,  alter or repeal any  provision of the
Certificate  of  Incorporation  or the By-Laws of the Company so as to adversely
affect  the  relative  rights,  preferences,   qualifications,   limitations  or
restrictions  of the Preferred  Stock,  (ii)  authorize or issue any  additional
equity  securities  of the  Company  or of any  subsidiaries  other  than  those
issuable (x) upon the  conversion,  exchange or exercise of securities or rights
outstanding on the Closing Date and (y) pursuant to grants of options previously
granted and  outstanding  on the Closing Date under the  Company's  Stock Option
plan; provided,  however, that such consent shall not be unreasonably  withheld,
(iii) approve any merger,  consolidation,  compulsory  share exchange or sale of
assets to which the  Company is a party;  provided,  however  that such  consent
shall  not be  unreasonably  withheld,  (iv)  repurchase  or redeem  any  equity
securities or pay  dividends or other  distributions  on any equity  securities,
except as provided  pursuant to the terms of the Preferred Stock, (v) liquidate,
dissolve,  recapitalize or reorganize the Company,  (vi) incur any  indebtedness
for borrowed money,  or guarantee  indebtedness,  of other persons,  directly or
indirectly  except with respect to any wholly owned  subsidiaries,  (vii) effect
any fundamental changes in the nature of the Company's  business,  including but
not limited to  acquiring or investing  in another  business  entity;  provided,
however that such consent shall not be unreasonably  withheld, or (viii) approve
the sale or transfer of any material intangible or intellectual property,  other
than the issuance of licenses or sales of  equipment  in the ordinary  course of
business;  provided,  however,  that such  approval  shall  not be  unreasonably
withheld.

1.10 Voting Agreements Concerning Directors.

     (a)  Generally.  On the  Closing  Date,  one  (1)  nominee  of the  Pioneer
Partnership  (who may be John F.  Ferraro or  another  designee  of the  Pioneer
Partnership)  shall be elected a director  of the  Company for a period from the
Closing  Date  until  the  next  regularly   scheduled  annual  meeting  of  the
shareholders of the Company (or longer if the applicable  terms of directors are
set for  longer  periods).  So long as the  Pioneer  Partnership  shall  own any
Preferred  Stock or Common  Stock,  the Board of Directors of the Company  shall
nominate and include in the list of candidates for directors  recommended by the
Board of Directors, and use its best efforts to have elected by the shareholders
at least one nominee of the Pioneer Partnership.  Should any Pioneer Partnership
nominee decline to be nominated or elected, another of the Pioneer Partnership's
designees  shall have the right to  receive  notice of and to attend any and all
meetings of the Board of  Directors  of the  Company,  and the Company  shall be
required to deliver notice to such designee as if such designee were a director.
In furtherance of the foregoing,  the persons named in Exhibit  1.10(a)  hereto,
and any trusts,  or other entities or affiliates  related to them  (collectively
"Principal  Shareholders")  holding the voting rights to their shares,  shall at
the  Closing  execute  and  deliver  to the  Pioneer  Partnership  a Voting  and
Shareholders' Agreement in the form annexed hereto as Exhibit 1.10(a) hereto.

     (b) Additional Nominees of the Pioneer Partnership On Default. In the event
that (i) the  Company  shall  default  in the due and  punctual  payment  of any
installment of the cumulative

11249/436.3
                                        6



dividends  on the  Preferred  Stock  when and as the same  shall  become due and
payable,  (ii) such default  shall  continue for 30 days and (iii)  provided the
Pioneer  Partnership  and/or its limited  partners and  affiliates  shall be the
holder(s)  of an  aggregate  of at least five (5%)  percent  of the  outstanding
Preferred Stock  (included in such 5% calculation  for the denominator  shall be
any  Preferred  Stock  which has then been  converted  into  Common  Stock),  in
addition to the other remedies available to the Pioneer Partnership, the Pioneer
Partnership shall have the right to nominate,  and the Board of Directors of the
Company  shall use its best efforts to have promptly  elected or appointed  such
number of  individuals  nominated  by the Pioneer  Partnership  such  additional
number of designees of the Pioneer  Partnership  as shall be necessary to ensure
that the Pioneer  Partnership  designees on the Board shall  constitute a simple
majority  of  the  Board  of  Directors.  Upon  such  appointment,  the  Pioneer
Partnership shall have the right to continue to appoint a simple majority of the
Board of Directors for so long  thereafter as the Pioneer  Partnership,  and its
partners and affiliates  shall own any Preferred  Stock or Common Stock acquired
upon conversion of any Preferred Stock. To facilitate the foregoing, the Company
has, concurrently with the execution hereof,  amended its by-laws to provide for
the terms of this section 1.10(b). A copy of the Company's  By-Laws,  as amended
to the Closing Date, is annexed  hereto as Exhibit  4.1(b).  The Company  hereby
covenants it shall not change such amended  provision of its By-Laws without the
Pioneer  Partnership's  prior  written  consent.  Failure  to obtain  such prior
written  consent to any such change  shall  constitute  an  additional  Event of
Default under the Preferred Stock.

1.11 Transfer Agent.

     Continental  Stock Transfer & Trust Company has been engaged and charged as
the  transfer  agent for the Common  Stock and with the  duties of the  transfer
agent and registrar of the Preferred Stock (the "Transfer Agent").

1.12 Use of Proceeds.

     (a) The net proceeds to be received by the Company,  after deduction of all
applicable (and previously unpaid) expenses of the Closing will be approximately
$4,020,000,  and the gross proceeds shall be used and applied  substantially  as
follows:

     Costs of Closing:

          Pioneer Partnership's
               Attorneys fees:                                      $40,000

          Company's Attorney's fees:                                $25,000

          Company's Accounting Fees:                                 $5,000

          Pioneer Partnership's Non-
          accountable expense allowance:                             $5,000

11249/436.3
                                        7





          Investment Banking Fees:                                 $105,000

          Net Proceeds:                                          $4,020,000

          Acquisition of Remarkable Products, Inc.
              Payoff existing loan - Sterling Carl Marks           $800,000
              Payoff existing loan - Officer loans                  300,000
              Payoff existing loan - Paul Elmowsky                   80,000
              Payoff existing loan - Roy Failla                      15,000
              Legal Fees  Caro & Associates                           5,000
                                                                 ----------
                                                                 $1,200,000
                                                                 ==========
          Acquisition of Creadis Promotions, Inc.
              Repayment to shareholders for funds and
              working capital used to purchase business            $400,000
              Audit-fees - Arthur Yorkes & Company                   12,500
              Legal fees   Caro & Associates                          5,000
                                                                   --------
                                                                   $417,500
                                                                   ========

          Working Capital                                        $2,402,500

          TOTAL                                                  $4,200,000

     (b) The Company  shall expend these funds for the  purposes  indicated.  No
portion of the proceeds  will be paid to the Principal  Shareholders,  officers,
directors, or their affiliates or associates. However, funds allocated generally
to working  capital may be used for salaries  and wages of the general  employee
population,  and for board approved salaries of its executive officers and board
approved consulting, directors' and advisors' fees either (i) at rates currently
in effect  at the  Closing  Date or (ii) as are  ratified  at one or more  board
meetings at which the Pioneer Partnership nominee is in attendance.  Without the
approval of the  Compensation  Committee  of the  Company's  Board of  Directors
(which  committee  shall have at least one  Pioneer  Partnership  designee  as a
voting  member),  the Company and its officers and directors shall not authorize
or implement any material increases in compensation for salaries,  wages or fees
as compared  to those in effect on the Closing  Date,  as  disclosed  in Exhibit
4.28.  Material increases for purposes of this section 1.12 shall mean an annual
increase  of ten (10%)  percent or  greater.  No portion of the  proceeds of the
Closing will be used to pay cash finder's fees with respect to this  investment,
nor will the Company  issue  securities in payment of finder's fees with respect
to the investment to any person including the Principal Shareholders,  officers,
directors, or their affiliates or associates.

     (c) Margin Requirements.  The Company does not intend to, and will not, use
the proceeds of the offer and sale of the Preferred Stock hereunder, directly or
ultimately, (i) to purchase or carry Margin Stock (as such term is defined under
Regulation  U of the Board of  Governors of the Federal  Reserve  System,  as in
effect  from time to time) or to extend  credit to  others  for the  purpose  of
purchasing  or  carrying  Margin  Stock  or to  refund  indebtedness  originally
incurred for such purpose,

11249/436.3
                                        8



or (ii) for any purpose which  entails a violation of, or which is  inconsistent
with,  the  provisions of  Regulations G, T, U or X of the Board of Governors of
the Federal Reserve System.

1.13 Redemption.

     The  Company  shall  have the right to redeem  any or all of the  shares of
Preferred  Stock on any  Quarterly  Dividend  Payment Date (for purposes of this
section 1.13 such date shall be the "Redemption Date"),  provided written demand
as set forth below is given.  The  redemption  price for each share of Preferred
Stock to be redeemed  shall be paid by the Company in cash in an amount equal to
the stated value of such share,  plus an amount  sufficient such that the holder
thereof  receives an annual rate of return equal to  twenty-five  percent (25%),
for the period from the original  Issue Date of such share until the  Redemption
Date, on a compounded basis.

     Thirty (30) days prior to the  Redemption  Date,  the Company shall provide
each  holder of  Preferred  Stock with a written  demand  ("Redemption  Notice")
(addressed  to the holder at its  address  as it  appears on the stock  transfer
books of the  Company) to redeem  shares of Preferred  Stock as provided  above,
which  notice shall  specify the  estimated  Redemption  Price and the number of
shares  to be  redeemed.  All  Redemption  Notices  hereunder  shall  be sent by
certified mail,  returned  receipt  requested,  and shall be deemed to have been
provided when received.

     On or prior to the Redemption  Date,  each holder of Preferred  Stock shall
surrender his or its  certificate  or  certificates  representing  the shares of
Preferred Stock to be redeemed, in the manner and at the place designated in the
Redemption  Notice.  If less than all shares  represented by such certificate or
certificates  are redeemed,  the Company shall issue a new  certificate  for the
unredeemed  shares.  From and after the Redemption Date, unless there shall be a
default in payment  of the  Redemption  Price,  all rights of each  holder  with
respect to shares of Preferred Stock redeemed on the Redemption Date shall cease
(except the right to receive the Redemption Price and interest at the rate of 8%
per annum,  on the basis of a 360-day year for the actual number of days elapsed
from the Redemption  Date to the date the  Redemption  Price is actually paid in
the event  payment is not made within 20 days after the  Redemption  Date),  and
such shares shall not be deemed to be outstanding for any purpose whatsoever.

                         ARTICLE II. REGISTRATION RIGHTS

2.1  Demand Registration.

     The Company  agrees that, on one (1) occasion from any date that is six (6)
months from the initial Issue Date in any eighteen  (18) month period,  it shall
promptly upon the written request of the Pioneer  Partnership,  at the Company's
sole  cost  and  expense,  file  such  registration  statement  pursuant  to the
Securities  Act to register the shares of Common Stock into which the  Preferred
Stock may be converted (the  "Registrable  Securities")  for  continuous  resale
under Rule 415  promulgated  by the  Commission  under the  Securities  Act. The
Company  shall use its best  efforts to cause  such  registration  statement  to
become and remain effective (including the taking of such steps as are

11249/436.3
                                        9



reasonably necessary to obtain the removal of any stop order) on a timely basis.
The Company shall also execute an undertaking to file post-effective amendments,
appropriate  qualification  filings under applicable state securities (blue sky)
laws and appropriate  compliance with  applicable  regulations  issued under the
Securities Act.

2.2  Piggy-back Registration.

     (a) So long as the Pioneer  Partnership  or its partners or affiliates  are
the holders of Preferred  Stock or Common Stock,  if the Company shall  register
any of  its  securities  for  sale  pursuant  to  any  appropriate  registration
statement  under the  Securities  Act, the Company shall be required to offer to
such holders the opportunity to register any or all the Registrable  Securities,
without  cost to the  holders  thereof.  In  connection  with  these  piggy-back
registration  rights,  the  Company  shall  give all of the  Holders  notice  by
certified  mail at least thirty (30)  business  days prior to the filing of such
Registration  Statement  under the Act. The holders shall then have  twenty-five
(25) days to elect to include all or a portion of its Registrable Securities for
sale in the Registration Statement.

     (b)  The  registration  requirement  shall  not  apply  to  a  Registration
Statement filed by the Company pursuant to Form S-8 or S-4 or any successor form
or forms with the sole and express  purpose of registering  shares for employees
or for stock incentive plans, or any other inappropriate form.

     (c)  If the  registration  of  which  the  Company  gives  notice  is for a
registered public offering involving an underwriting, the Company will so advise
the holders.  In such event, these registration rights shall be conditioned upon
such  Holder's  participation  in such  underwriting  and the  inclusion of such
holder's  Registrable  Securities  in the  underwriting  to the extent  provided
herein.  All holders  proposing  to  distribute  their  securities  through such
underwriting  shall enter into an underwriting  agreement in customary form with
the underwriter  selected by the Company. In the event that the lead or managing
underwriter in its good faith judgment  determines that material  adverse market
factors  require a limitation  on the number of shares to be  underwritten,  the
underwriter may limit the number of Registrable  Securities.  In such event, the
Company shall so advise all holders of securities requesting  registration,  and
the number of shares of  securities  that are  entitled  to be  included  in the
registration and underwriting  shall be allocated pro rata among all holders and
other  participants,   including  the  Company,  in  proportion,  as  nearly  as
practicable,  to the  respective  amounts of  Registrable  Securities  and other
securities  which  they  had  requested  to be  included  in  such  registration
statement  at the time of  filing  the  registration  statement.  If any  holder
disapproves  of the terms of any such  underwriting,  he may  elect to  withdraw
therefrom by written  notice to the Company and the  underwriter,  provided such
notice is  delivered  within 60 days of full  disclosure  of such  terms to such
holder,  without  thereby  affecting the right of such holder to  participate in
subsequent offerings hereunder.


11249/436.3
                                       10



2.3  Registration Covenants.

     In the case of each  registration  effected by the Company pursuant to this
Article  II,  the  Company  will keep each  Holder  advised in writing as to the
initiation,  progress, and declaration of effectiveness of each registration and
as to the completion thereof. At its expense, the Company will:

     (a) Keep such registration  effective for a minimum period of two (2) years
or until the Holder or Holders have completed the distribution  described in the
registration  statement  relating  thereto,  whichever  first occurs;  provided,
however, that in the case of any registration of Registrable  Securities on Form
S-3 which are intended to be offered on a continuous or delayed basis,  such two
(2) year  period  shall be  extended,  if  necessary,  to keep the  registration
statement  effective until all such  Registrable  Securities are sold,  provided
that Rule 415,  or any  successor  rule  under the  Securities  Act,  permits an
offering on a continuous or delayed basis,  and provided further that applicable
rules under the Securities Act governing the obligation to file a post-effective
amendment,  permit,  in lieu of  filing a  post-effective  amendment  which  (1)
includes any prospectus  required by section  10(a)(3) of the Securities Act, or
(2) reflects facts or events  representing  a material or fundamental  change in
the information set forth in the registration  statement,  the  incorporation by
reference  of  information  required  to be  included in (1) and (2) above to be
contained  in  periodic  reports  filed  pursuant  to section 13 or 15(d) of the
Securities  Exchange  Act of  1934,  as  amended  (the  "Exchange  Act')  in the
registration statement;

     (b)  Furnish  such  number of  prospectuses  and other  documents  incident
thereto as a Holder from time to time may reasonably request;

     (c) Furnish the Pioneer  Partnership with copies of all correspondence with
the Commission; and

     (d) In  connection  with any  underwritten  offering,  the  Company and the
Holders  will enter into any  underwriting  agreement  reasonably  necessary  to
effect the offer and sale of  Registrable  Securities,  provided such  agreement
contains customary underwriting provisions.

2.4  Blue Sky Registration.

     (a) The  Company  will use its best  efforts to  register  or  qualify  the
Registrable   Securities  covered  by  any  registration   statement  under  the
Securities Act and under such securities or blue sky laws in such  jurisdictions
within the United  States as the Pioneer  Partnership  may  reasonably  request;
provided,  however, that the Company reserves the right, in its sole discretion,
not to register or qualify  such shares of Common Stock in any  jurisdiction  in
which  such  shares of Common  Stock do not  satisfy  the  requirements  of such
jurisdiction.  The Company  covenants that  notwithstanding  the above,  that it
shall use its best efforts, at a minimum, to register or qualify the Registrable
Securities in the States of Connecticut and New York.


11249/436.3
                                       11



     (b) The Company  shall (i) advise the Pioneer  Partnership  promptly  after
obtaining  knowledge  thereof,  and, if  requested  by the Pioneer  Partnership,
confirm such advice in writing,  of the issuance by the  Commission or any state
securities  commission  of  any  stop  order  suspending  the  qualification  or
exemption from qualification of the Registrable  Securities for offer or sale in
any  jurisdiction,  or the  initiation  of any  proceeding  for such purpose the
Commission or by any state securities  commission or other regulatory authority,
(ii) use its best  efforts to prevent  the  issuance  of any stop order or order
suspending the qualification or exemption from  qualification of the Registrable
Securities under any state securities or Blue Sky laws, and (iii) if at any time
the Commission or any state securities  commission or other regulatory authority
shall  issue  an  order   suspending   the   qualification   or  exemption  from
qualification  of the Registrable  Securities  under any such laws, use its best
efforts to obtain  the  withdrawal  or  lifting  of such  order at the  earliest
possible time.

2.5  Deregistration.

     In the event the Pioneer  Partnership  has not sold all of the  Registrable
Securities   included  in  the  registration   statement  prior  to  the  second
anniversary of the effective date of such  registration  statement,  the Pioneer
Partnership  hereby  agrees that the Company may  deregister  by  post-effective
amendment any Registrable  Securities of the Pioneer  Partnership covered by the
registration statement but not sold on or prior to such date.

2.6  Post-Effective Amendments.

     The  Company  agrees that it will  notify the  Pioneer  Partnership  of the
filing and effective date of each such post-effective amendment.

2.7  Right to Delay.

     The Company  shall have the one-time  right,  after it shall have  received
written  notice  pursuant  to section  2.1, to elect not to file or to delay any
such  proposed  registration  statement by not more than 60 days, or to withdraw
the same  after  the  filing  but  prior to the  effective  date if the  Company
determines  in good  faith  that the  filing or  amendment  of the  registration
statement would require the disclosure of non-public material  information that,
in its judgment,  would be  detrimental  to the Company if so disclosed or would
otherwise  adversely  affect a financing,  acquisition,  disposition,  merger or
other material  transaction.  Any withdrawal of a registration  statement  under
this section 2.7 shall renew the Demand Registration rights under section 2.1.

2.8  Selection of Underwriters.

     If a Demand  Registration  pursuant  to  section  2.1  hereof  involves  an
underwritten offering,  either the Pioneer Partnership or the Company shall have
the right to select the investment  banker or investment  bankers and manager or
managers  that will serve as the  underwriter  with respect to the  underwritten
offering;  provided, however that the party not selecting such underwriter shall
have the

11249/436.3
                                       12



right to approve the  underwriter  and such approval  shall not be  unreasonably
withheld or delayed without a material reason stated in writing.

2.9  Principal Shareholders.

     For so long as the Pioneer Partnership, its partners or affiliates owns any
Preferred Stock or any Common Stock received upon conversion of Preferred Stock,
the Company will not file a  registration  statement on behalf of any  Principal
Shareholder (as that term is defined in the Voting and  Shareholders'  Agreement
between the Pioneer Partnership and certain  shareholders of the Company,  dated
as of the  Closing  Date) as  selling  shareholders  without  the prior  written
approval of the Pioneer Partnership.

2.10 Transferability of Registration Rights.

     The registration rights described in section 2.1 and section 2.2 are freely
transferable by the holders of Registrable Securities to any person to whom such
holder transfers its Registrable Securities.

2.11 Indemnification by Company re Registration Rights.

     The Company will indemnify each Holder, each of its officers, directors and
partners,  and each  person  controlling  such  Holder,  with  respect  to which
registration,  qualification  or compliance  has been effected  pursuant to this
Article  II, and each  underwriter,  if any,  and each person who  controls  any
underwriter against all claims,  losses,  damages and liabilities (or actions in
respect  thereof)  arising out of or based on any untrue  statement  (or alleged
untrue  statement)  of a material  fact  contained in any  prospectus,  offering
statement,   notification  or  the  like  incident  to  any  such  registration,
qualification or compliance,  or based on any omission (or alleged  omission) to
state therein a material fact required to be stated therein or necessary to make
the statements  therein not  misleading,  or any violation by the Company of the
Securities  Act or any rule or regulation  thereunder  applicable to the Company
and relating to action or inaction  required of the Company in  connection  with
any such registration, qualification or compliance, and will reimburse each such
Holder,  each  of  its  officers,   directors  and  partners,  and  each  person
controlling such Holder,  each such underwriter and each person who controls any
such underwriter,  for any legal and any other expenses  reasonably  incurred in
connection  with  investigating  and  defending  any such claim,  loss,  damage,
liability  or action,  provided  that the Company will not be liable in any such
case to the extent  that any such  claim,  loss,  damage,  liability  or expense
arises out of or is based on any untrue statement or omission based upon written
information furnished to the Company by such Holder or underwriter and stated to
be specifically for use therein.

2.12 Indemnification by Holder.

     Each Holder will, if Registrable Securities or other securities held by him
are included in the securities as to which such registration,  qualification, or
compliance is being effected,  indemnify the Company,  each of its directors and
officers and each underwriter, if any, of the Company's securities

11249/436.3
                                       13



covered by such a registration  statement,  each person who controls the Company
or such  underwriter  within the meaning of the Securities Act and the rules and
regulations  thereunder,  each  other such  Holder  and each of their  officers,
directors,  and partners,  and each person controlling such Holder, for a period
of one (1) year from the effective date of such registration statement,  against
all claims,  losses,  damages and  liabilities  (or actions in respect  thereof)
arising out of or based on any untrue statement (or alleged untrue statement) of
a  material  fact  contained  in any such  registration  statement,  prospectus,
offering  circular or other document,  or any omission (or alleged  omission) to
state therein a material fact required to be stated therein or necessary to make
the statements  therein not misleading,  and will reimburse the Company and such
Holders, directors, officers, partners, persons, underwriters or control persons
for any legal or any other  expenses  reasonably  incurred  in  connection  with
investigating or defending any such claim, loss, damage, liability or action, in
each case to the extent, but only to the extent,  that such untrue statement (or
alleged  untrue  statement)  or omission  (or alleged  omission) is made in such
registration  statement,  prospectus,  offering  circular  or other  document in
reliance  upon and in  conformity  with  written  information  furnished  to the
Company by such Holder and stated to be specifically for use therein;  provided,
however,  that the obligations of such Holders  hereunder shall be limited to an
amount equal to the proceeds to each such Holder of securities  sold pursuant to
a registration statement required by this Article II.

2.13 Notice of Indemnity and Defense.

     Each  party  entitled  to  indemnification   under  this  Article  II  (the
"Indemnified  Party")  shall  give  notice to the  party  requiring  to  provide
indemnification (the "Indemnifying Party") promptly after such Indemnified Party
has actual knowledge of any claim as to which indemnity may be sought, and shall
permit the  Indemnifying  Party to assume  the  defense of any such claim or any
litigation  resulting  therefrom,  provided  that  counsel for the  Indemnifying
Party,  who shall conduct the defense of such claim or any litigation  resulting
therefrom,  shall be approved by the Indemnified Party (whose approval shall not
be unreasonably  withheld),  and the  Indemnified  Party may participate in such
defense at such party's  expense,  and provided  further that the failure of any
Indemnified  Party to give  notice as  provided  herein  shall not  relieve  the
Indemnified  Party of its  obligations  under this  Article II. No  Indemnifying
Party,  in the defense of any such claim or litigation,  shall,  except with the
consent of each  Indemnified  Party,  consent to entry of any  judgment or enter
into any settlement which does not include as an unconditional  term thereof the
giving by the claimant or plaintiff to such Indemnified  Party of a release from
all liability in respect to such claim or  litigation.  Each  Indemnified  Party
shall furnish such  information  regarding itself or the claim in question as an
Indemnifying  Party may reasonably request in writing and as shall be reasonably
required in connection  with the defense of such claim and litigation  resulting
therefrom.


11249/436.3
                                       14





                         ARTICLE III. CO-SALE PROVISIONS

3.1  Third-Party Offer and Co-Sale Notice.

     Any proposed sale of the capital stock of the Company by any Principal
Shareholder  will be subject to a participation  right of co-sale by the Pioneer
Partnership  and its assigns on a pro rata fully  diluted  basis.  If any one or
more of the  Principal  Shareholders  obtains from a third party  ("Third  Party
Purchaser")  an offer to purchase any amount of their shares of capital stock of
the Company,  such  Principal  Shareholders  shall submit a written  notice (the
"Co-Sale  Notice") to the Pioneer  Partnership  disclosing  the amount of shares
proposed to be sold, the offered  purchase price, the proposed closing date, and
the total number of shares owned by the Principal Shareholders.

3.2  Co-Sale Right of Participation.

     Upon  receipt  of a Co-Sale  Notice  from any  Principal  Shareholder,  the
Pioneer Partnership and its assigns may elect to participate in such transaction
and shall have the right to offer its  securities,  at the same price and on the
same terms as contained in the Co-Sale Notice. Each participating  selling party
who elects to  participate  in such sale shall be  entitled to sell his Pro Rata
Share (as herein  defined) of the number of shares the Third Party  Purchaser is
willing to purchase.  "Pro Rata Share" as used in the preceding  sentence  means
the  product of the number of shares  owned by such  selling  shareholder  and a
fraction,  the numerator of which is the number of fully diluted  shares held by
such selling shareholder participating in a subject sale, and the denominator of
which is the  total  number of fully  diluted  shares  held by all  shareholders
participating in a subject sale. Each participating  selling party shall in turn
be entitled to receive at the  applicable  closing the net  proceeds of the sale
allocable to the securities  sold on behalf of such selling  shareholder,  after
deduction of such selling  shareholder's  proportionate  share of the reasonable
expenses of the sale.

3.3  Excluded Sales.

     These co-sale provisions will not apply to any sale of securities  pursuant
to a  distribution  to the  public,  whether  pursuant  to a  registered  public
offering, Rule 144 under the Securities Act or otherwise.

3.4  Notice of Intent to Participate in Co-Sale.

     If the Pioneer  Partnership and/or its assignees wish to participate in any
sale under this Article III, then the Pioneer  Partnership  and/or its assignees
shall notify the selling  Principal  Shareholders  in writing of such  intention
within fifteen (15) business days after the Pioneer Partnership's receipt of the
Co-Sale  Notice  made  pursuant  to  section  3.1.  Such  notification  shall be
delivered  in  person  or by  facsimile  to the  Principal  Shareholders  at the
Company's offices.



11249/436.3
                                       15



            ARTICLE IV. REPRESENTATIONS AND WARRANTIES OF THE COMPANY

     The Company  makes the  following  representations  and  warranties  to the
Pioneer  Partnership  each of which  shall be deemed  material,  and the Pioneer
Partnership,  in executing,  delivering and  consummating  this  Agreement,  has
relied  and will  rely upon the  correctness  and  completeness  of each of such
representations and warranties:

4.1  Organization, Qualification and Corporate Power.

     The Company (i) is a corporation duly organized and validly existing and in
good standing  under the laws of the State of Nevada;  (ii) is duly qualified to
transact business as a foreign  corporation and in good standing in the State of
New York,  being all states or  foreign  jurisdictions  in which its  activities
require  qualification  and the failure to be so qualified would have a material
adverse effect on the business and operations of the Company;  and (iii) has all
corporate  power  necessary  to engage in the  business in which it is presently
engaged and to enter into and consummate the  transactions  contemplated by this
Agreement. Annexed hereto as Exhibit 4.1(a) and 4.1(b), respectively,  are true,
accurate and complete copies of the Certificate of Incorporation and the By-Laws
of the Company, each as amended to date.

4.2-A Subsidiaries.

     The  Company has no  subsidiaries,  nor is it the  subsidiary  of any other
corporation  or  entity  except  for  Creadis  Promotions,   Inc.  (collectively
"Subsidiaries").  The  Subsidiaries  are all wholly  owned by the  Company.  The
Subsidiaries and affiliates are entities duly organized and validly existing and
in good standing under the laws of the State set forth on Exhibit 4.2-A.

     The Subsidiaries are controlled by the Company,  as such term is defined in
section  20(a) of the  Securities  Act. For purposes of this  section,  the term
"Subsidiary"  is defined to mean any  corporation  or other business  entity,  a
majority of whose outstanding  voting stock or ownership  interests  entitled to
vote for the election of directors or such other governing body is, at the time,
owned by the Company and/or one or more other subsidiaries.

4.2-B Affiliates.

     The Company has no  affiliated  entities,  nor is it the  affiliate  of any
other  corporation or entity except for the  affiliates  listed on Exhibit 4.2-B
(collectively  "Affiliates").  The  Affiliates  are wholly  owned by the Company
and/or by the Principal  Shareholders.  The term  "affiliate" is defined as that
term is  defined  in the  federal  securities  laws and the  regulations  of the
Commission  pursuant to those  laws,  and any entity in which the Company is (or
the Principal  Shareholders  are) the  beneficial  owner(s) of five (5%) or more
such affiliate. Upon the completion of the Acquisitions, Creadis, and Remarkable
will be the only Affiliates of the Company.


11249/436.3
                                       16



4.2-C Joint Ventures.

     Except as set forth in  Exhibit  4.2-C,  the  Company is not a party to any
partnership, management, shareholder, joint venture, or similar agreements.

4.3  Authorization of Agreement.

     The execution,  delivery and  performance by the Company of this Investment
Agreement and all other documents and instruments  contemplated hereby have been
duly authorized by all requisite  corporate  action.  A true,  correct and valid
copy  of  the  Company's  Board  of  Director's  resolution(s)  authorizing  the
transactions  and  securities  to be issued  hereunder,  in the form  annexed as
Exhibit 4.3 hereto, has been delivered to the Pioneer  Partnership.  Neither the
execution and delivery of this  Agreement nor compliance by the Company with any
of the provisions  hereof nor the consummation of the transactions  contemplated
hereby, will:

     (a)  violate  or  conflict  with  any  provision  of  the   Certificate  of
Incorporation or By-laws of the Company or its Subsidiaries or Affiliates or any
contract to which the Company or any of its Subsidiaries or Affiliates or any of
the properties or assets is bound;

     (b) violate or, alone or with notice or the passage of time or both, result
in the material  breach or  termination  of, or otherwise  give any  contracting
party the right to terminate,  or declare a material default under, the terms of
any material  agreement  or other  document or  undertaking,  oral or written to
which the  Company or any of its  Subsidiaries  or  Affiliates  is a party or by
which it or its or their  properties  or assets  may be bound  (except  for such
violations,  conflicts,  breaches or defaults  as to which  required  waivers or
consents by other parties have been, or will be obtained, prior to the Closing);

     (c) result in the creation or  imposition of any lien,  security  interest,
charge or encumbrance upon any of the properties or assets of the Company or any
of its Subsidiaries or Affiliates pursuant to the terms of any such agreement or
instrument;

     (d) violate any judgment,  order,  injunction,  decree or award against, or
binding upon the Company or any of its Subsidiaries or Affiliates or upon its or
their properties or assets; or

     (e) violate any law or  regulation of any  jurisdiction  relating to either
the Company any Subsidiary or Affiliate or any of their  respective  securities,
assets or properties.

4.4  Validity.

     This  Agreement  has been duly  executed  and  delivered by the Company and
constitutes the valid and legally binding obligation of the Company, enforceable
in accordance with its terms.


11249/436.3
                                       17



4.5  Government Approval.

     Except for filing a Form D with the  Commission  (to the extent  necessary)
and any applicable  Blue Sky filings,  including the State of  Connecticut,  and
filing the  Certificate of Designation of the Preferred Stock with the Secretary
of State of the State of Nevada,  no  registration or filing with, or consent or
approval of, or other action by, any federal, state or other governmental agency
or instrumentality is or will be necessary for the valid execution, delivery and
performance  of this  Investment  Agreement or any other document or transaction
contemplated hereby.

4.6  Capitalization.

     The authorized capital stock of the Company consists of: (a) Twenty Million
(20,000,000)  shares of Common Stock,  $.001 par value,  and (b)Twenty  Thousand
(20,000)  shares of Preferred  Stock,  $.001 par value,  authorized for issuance
under the  Company's  certificate  of  incorporation,  as amended.  One share of
Common Stock was issued to Advanced Medical Sciences,  Inc. ("Advanced") so that
the Company is currently a wholly owned subsidiary of Advanced.  The Company and
Advanced are parties to an Agreement and Plan of Merger dated as of May 21, 1999
pursuant  to which  Advanced  will be  merged  with and  into  the  Company.  In
connection with that merger, 1,379,740 shares of the Company's Common Stock have
been reserved for issuance to the shareholders of Advanced. The Company has also
reserved for issuance  700,000 shares of its Common Stock in connection with its
acquisition of all the issued and outstanding  shares of Common Stock of Creadis
Promotions, Inc. and 240,000 shares are reserved for issuance in connection with
the  Company's  acquisition  of  substantially  all  the  assets  of  Remarkable
Products,  Inc.  Accordingly,  if converted at the Conversion Price of $3.50 per
share,  the 10,000 shares of Preferred Stock would be convertible into 1,200,000
shares of Common Stock or 34.1% of the outstanding  shares of Common Stock, on a
fully  diluted  basis.  Upon  consummation  of the merger of  Advanced  into the
Company,  the one share  held by  Advanced  will be  returned  to the  Company's
treasury.  Except as set forth in  Exhibit  4.6,  no shares of Common  Stock are
issuable pursuant to existing agreements and there are no outstanding  warrants,
options or other  securities  convertible  into or  exchangeable  for the Common
Stock of the  Company,  and no other  shares  of  Common  Stock  are  issued  or
outstanding or committed for issuance  except those  committed for issuance upon
conversion of the Preferred Stock to be issued hereunder.

4.7  Annual Report and the Financial Statements.

     (a) The Company has heretofore  furnished to the Pioneer Partnership copies
of (i) the Company's  consolidated  audited financial  statements for its fiscal
year ended December 31, 1998 (hereinafter the "Audited  Financial  Statements"),
and (ii) the Company's  consolidated unaudited interim financial statement as at
and for the three months ended March 31, 1999 (hereinafter collectively referred
to as the  "Interim  Financial  Statements");  if the  term  "Audited  Financial
Statements" is used herein, then the unaudited Interim Financial  Statements are
excluded from such reference. However, reference to "Financial Statements" shall
mean both the Audited  Financial  Statements,  and all of the Interim  Financial
Statements, collectively. Such Financial Statements are

11249/436.3
                                       18



true, correct and complete in all material  respects,  and accurately set forth,
in all  material  respects,  the  financial  condition  of the  Company  and its
Subsidiaries as of their respective dates, and the results of operations for the
fiscal periods involved, and were prepared in conformity with generally accepted
accounting  principles  and  practices  consistently  applied  ("GAAP")  and are
annexed hereto as Exhibit 4.7-A. The Financial  Statements fairly present in all
material  respects the  financial  condition  and results of  operations  of the
Company and its  Subsidiaries  at the dates thereof and for the periods  covered
thereby.  Except as set forth in Exhibit 4.7 hereto,  since March 31, 1999,  the
Company and/or its Subsidiaries has incurred no material  (defined as $10,000 or
more for purpose of this section 4.7) obligation or liability, whether absolute,
accrued,  contingent  or  otherwise,  that is not  set  forth  in the  Financial
Statements.

     (b) The Company and/or its  Subsidiaries  have good and marketable title to
all of its property  and assets and such  property and assets are not subject to
any mortgage,  pledge,  lien or other encumbrance except as disclosed in Exhibit
4.7-B annexed hereto and made a part hereof.

     (c) The Company and/or its Subsidiaries had no obligations,  liabilities or
commitments,  contingent  or  otherwise,  of a  material  nature  which were not
provided for except as set forth in Exhibit 4.7-C and except those not exceeding
$10,000  in the  aggregate  and which  were  incurred  in the  normal  course of
business since March 31, 1999.

     (d) Since March 31, 1999,  there has been no materially  adverse  change in
the nature of the business of the Company and/or its  Subsidiaries nor in any of
their  financial  condition  or  property,  other  than  changes in the usual or
ordinary  course of  business,  and the Company has incurred no  obligations  or
liabilities nor made any commitments other than in the usual and ordinary course
of business or as disclosed in Exhibit 4.7-D.

     (e) The Company and/or its  Subsidiaries  are not a party to any employment
contract with any officer, director, or stockholder,  or to any lease, agreement
or other commitment not in the usual and ordinary course of business, nor to any
pension, insurance, profit-sharing or bonus plan, except as disclosed in Exhibit
4.7-E.

4.8  Patents, Trademarks, Etc.

     All of the officers, directors, principals and employees of and consultants
to the Company have assigned and transferred all of their Intellectual  Property
as defined  below,  to the  Company,  and are  contractually  bound to assign or
transfer all of their  Patents to the Company  whether now existing or hereafter
created or acquired,  all in  connection  with their duties to the Company.  The
Company and/or its Subsidiaries own or possess,  without any adverse claims with
respect thereto, and without known conflict with the rights of others, except as
disclosed in Exhibit 4.8, the rights to the patents, trademarks,  service marks,
trade names,  copyrights and licenses  listed in Exhibit 4.8 hereto and the same
constitute  all  of the  patents,  trademarks,  service  marks,  service  names,
copyrights,  and  licenses  necessary,  used or  useful  in the  conduct  of the
business of the Company (collectively the "Intellectual Property").  The Company
protects all technical, trade secret and

11249/436.3
                                       19





confidential  information  developed by and belonging to the Company  and/or its
Subsidiaries,  which has not been patented,  by maintaining the secrecy relating
thereto,  and the  Company  and/or its  Subsidiaries  will  continue  to seek to
protect  all  such   information,   technology  and  intellectual   property  by
maintenance of secrecy related thereto.

4.9  Taxes.

     Except as set forth in Exhibit 4.9 annexed hereto,  the Company and each of
the Subsidiaries has filed all applicable  federal,  state, county and local tax
and franchise  returns and reports  required to be filed by it and has paid (or,
as to taxes not  currently  due and  payable,  has made  adequate  provision  in
accordance with generally accepted accounting principles for the payment of) all
income  and other  taxes,  assessments,  franchise  fees and other  governmental
charges  required by law (including,  without  limitation,  withholding,  social
security,  payroll and similar  taxes) and all interest and  penalties,  if any,
thereon and all federal, state, local and other taxes accruable since the filing
of such returns have been  properly  accrued.  No adverse  proceedings  or other
actions  are  pending or have been taken for the  assessment  or  collection  of
additional  taxes of any kind from the Company and/or its  Subsidiaries  for any
period, and to the Company's knowledge, no investigation by the Internal Revenue
Service or any taxing authority affecting the Company and/or its Subsidiaries is
now pending.  All taxes that the Company and/or its Subsidiaries are required by
law to withhold or collect have been  withheld or  collected  and have been paid
over to the proper governmental  authorities or are properly held by the Company
for such payment.

4.10 Approvals.

     No  authorization  or approval of, or filing with, or  compliance  with any
applicable order, judgment, decree, statute, rule or regulation of, any court or
governmental  authority,  or approval,  consent,  release or action of any third
party,  is required in connection with the execution and delivery by the Company
of, or the performance or satisfaction of any agreement of the Company contained
in or  contemplated  by, this  Agreement,  except for claiming an exemption from
section 5 of the Securities Act of 1993 by filing a Form D or otherwise,  and by
claiming an exemption  from  registration  from  applicable  state Blue Sky laws
(including but not limited to the laws of Connecticut)  and any filings required
thereunder.

4.11 Litigation.

     Except as set forth on Exhibit 4.11 hereto,  neither the Company nor any of
its Subsidiaries, or affiliates is a defendant, nor are they a plaintiff against
whom  a  counter-claim  has  been  asserted  in  any  actions,   suits,  claims,
arbitrations, administrative or other proceedings or governmental investigations
seeking $5,000 or more in damages,  or any equitable relief,  pending or, to the
best of the Company's  knowledge,  threatened against,  relating to or affecting
the Company or any of the Subsidiaries, or their respective business, operations
or assets, whether or not fully covered by insurance,  or which question or seek
to prevent  consummation  of the  transactions  provided for in this  Agreement,
whether at law or in equity, or before or by any Federal,  state, local, foreign
or other

11249/436.3
                                       20



governmental  department,  agency  or  instrumentality,  nor to the  best of its
knowledge is there any basis therefor. Neither the Company nor any Subsidiary is
bound or  adversely  affected  by or in default  with  respect to any  judgment,
order,  writ,  injunction  or  decree  of  any  court  or  of  any  governmental
department, agency or instrumentality.

4.12 Acquisition Agreements; Schedule of Documents.

     The  Acquisition  Agreements  set  forth in  Exhibit  4.12  have  been duly
authorized, executed and delivered by all of the parties thereto and each of the
Acquisition Agreements is valid, binding and enforceable against all the parties
thereto.  No  breach,  or state  of facts  that  with  the  lapse of time  would
constitute a breach,  exists under any  Acquisition  Agreement.  No condition to
Closing  under any  Acquisition  Agreement  remains  unfulfilled  other than the
payment of the purchase price  thereunder  utilizing the sale of the proceeds of
the Preferred Stock under this Agreement in accordance with section 1.12 hereof.

     The  schedule  of  contracts  including  a summary in  tabular  form of all
material  terms  (including  but not  limited to the  purpose  of the  contract,
economic terms, covenants, warranties,  representations,  restrictions) attached
hereto as Exhibit 4.12 lists any and all material (material for purposes of this
paragraph only shall mean $10,000)  contracts or other  material  commitments or
obligations  relating  to the  Company  and  its  Subsidiaries,  (a) to  which a
Principal  Shareholder  and/or  officer  or  director  of  the  Company  or  any
Subsidiary  is a party,  (b) all leases of real and/or  personal  property,  (c)
union collective bargaining, employment, management and consulting agreements to
which the Company or any Subsidiary is a party,  (d) compensation  plans,  bonus
plans, deferred compensation arrangements,  pension and retirement plans, profit
sharing plans,  stock purchase and stock option plans,  (e) loan  agreements and
notes, (f) options to purchase property, (g) stockholder agreements, and (h) all
other  material  contracts  or  commitments  to  which  the  Company  is a party
(collectively,  the "Material  Agreements").  Except as listed on Exhibit 4.12,,
neither the Company  nor any of its  Subsidiaries  is a party to or bound by any
contract or commitment  (or group of related  contracts or  commitments),  other
than  contracts,  or agreements in the ordinary  course of business;  nor is the
Company nor any of its Subsidiaries  bound by any charter,  contractual or other
corporate  restriction  that materially and adversely affect or could affect its
business,  financial  condition or  prospects,  or which  restricts its right or
ability to operate its  business as  conducted or proposed to be conducted or to
pay  dividends  on the  Preferred  Stock.  On or prior to the date  hereof,  the
Company has delivered to the Pioneer Partnership or a representative  thereof, a
true and correct copy of each of the documents listed in Exhibit 4.12.

     All Material  Agreements are in full force and effect, are the legal, valid
and  binding   obligations  of  the  Company  and  the  other  parties  thereto,
enforceable in accordance with their terms (except as such enforceability may be
limited by bankruptcy  and insolvency  laws or by general  principles of equity,
whether consolidated in a proceeding in law or in equity).


11249/436.3
                                       21



4.13 No Defaults.

     Neither the Company nor any  Subsidiary  is in violation  of,  breach of or
default under, and no event  (including,  without  limitation,  execution of and
consummation  of the  transactions  provided for in this Agreement) has occurred
which with the passage of time or notice from or action by any party  thereto or
otherwise  could  result in a violation of or default  under,  or give any other
person  the right to  terminate,  as the case may be, any  indenture,  mortgage,
security, loan, lease or other material agreement to which the Company or any of
the  Subsidiaries  is a party or by which  any of them is bound or result in the
creation, imposition or acceleration of any material lien of any nature in favor
of any other person, other than defaults that will be cured (within the terms of
the applicable agreements) with the application of proceeds set forth in section
1.12 hereof.

4.14 Lack of Felonies.

     Neither  the  Company  nor its  Subsidiaries  nor any of  their  respective
principals, directors, or executive officers have ever been convicted of or pled
guilty at any time  within the past (10)  years to any felony  under the laws of
the United States or any state  thereof.  No criminal  arrests,  proceedings  or
actions are pending,  nor have any been  threatened in the last  thirty-six (36)
months against any of such persons.

4.15 No Judgments.

     There are no judgments,  decrees, binding decisions outstanding against the
Company or any of its Subsidiaries  which were issued in any legal proceeding of
any kind by any court,  arbitrator,  panel,  or other  governing or  determining
authority.

4.16 Insurance.

     The  Company  and its  Subsidiaries  are  covered  by  policies  of general
liability  insurance with coverage of at least  $2,000,000  with a deductible of
$1,000,  and  workers'  compensation  insurance  and  extended  coverage  on its
property.  There does not exist,  nor has there been,  any lapse in the coverage
under such  insurance  policies.  Such  policies are carried by a reputable  and
financially  stable  insurance  company and are sufficient to cover risks as are
customarily insured against by similar businesses. The Company represents it has
adequate insurance to replace a substantial amount of its assets.

4.17 No Brokers.

     All   negotiations   relative  to  this  Agreement  and  the   transactions
contemplated  hereby have been carried on directly with the Pioneer  Partnership
by the  Company,  without the  intervention  of any broker,  finder,  investment
banker (except Ventures  Management  Partners LLC or Pioneer Ventures Corp.), or
other third party. The Company has not engaged, consented to, or authorized

11249/436.3
                                       22



any broker, finder, investment banker or other third party to act on its behalf,
directly  or  indirectly,   as  a  broker  or  finder  in  connection  with  the
transactions contemplated by this Agreement.

4.18 Loans and Liens.

     Attached  hereto as Exhibit  4.18 is a complete  and  accurate  list of all
secured and unsecured loans to which the Company or any of its Subsidiaries is a
party as a borrower,  debtor,  guarantor or as a party obligated  thereunder and
all other  financial  obligations  or judgments to which they are subject.  Such
schedule  sets forth in tabular form the identity of the borrower,  lender,  any
guarantors,  the original  principal amount,  the principal amount due at a date
within  90  days  hereof,  the  interest  rate,  the  current  standing  of such
obligation, the next payment due date, the amount of principal and interest next
due, the  maturity  date,  and a summary of any other  material  provisions  not
requested herein.

4.19 Solvency.

     The Company has not  admitted in writing or  otherwise  an inability to pay
its debts generally as they become due, filed or consented to the filing against
it of a petition in bankruptcy or a petition to take advantage of any insolvency
act,  made  an  assignment  for  the  benefit  of  creditors,  consented  to the
appointment of a receiver for itself or for the whole or any substantial part of
its  property,  or had ever a petition  in  bankruptcy  filed  against  it, been
adjudicated a bankrupt, or filed a petition or answer seeking  reorganization or
arrangement  under the federal  bankruptcy  laws or any other laws of the United
States or any other jurisdiction.

4.20 Registration Rights.

     Except as provided  for herein and as  otherwise  provided on Exhibit  4.20
annexed  hereto,  the Company is not a party to any agreement or commitment that
obligates the Company to register  under the Securities Act any of the Company's
presently  outstanding  securities or any of the Company's  securities  that may
hereafter be issued.

4.21 Compliance with Securities Laws.

     The offer,  grant,  sale,  and/or  issuance of the Preferred  Stock and the
Common Stock  issuable upon  conversion  of the Preferred  Stock shall not be in
violation of the Securities Act, the Exchange Act, any state securities or "blue
sky" laws, or the Company's  organization  documents such as the  certificate of
incorporation  or bylaws,  when offered,  sold and/or issued in accordance  with
this Agreement.  The Company has not (i)  distributed any offering  materials in
connection  with the offering and sale of the Preferred  Stock or (ii) solicited
any  offer to buy or sell the  Preferred  Stock by means of any form of  general
solicitation or advertising.


11249/436.3
                                       23



4.22 Transfer Restrictions.

     There are no  restrictions  on the transfer of capital stock of the Company
imposed  by  its  certificate  of  incorporation,   bylaws,  other  organization
documents,  any  agreement  to which the  Company is a party  (other  than those
agreements  expressly  contemplated  by, or  disclosed  in the Exhibits to, this
Agreement),  any  order of any  court or any  governmental  agency  to which the
Company is subject,  or any statute other than those  imposed by relevant  state
and federal securities laws.

4.23 Related Party Transactions.

     There are no agreements,  understandings or proposed  transactions  between
the Company and any of its officers, directors or other "affiliates" (as defined
in Rule 405  promulgated  under the Securities  Act) which involve  transactions
exceeding $5,000 in amount, except as outlined on Exhibit 4.23.

4.24 Miscellaneous.

     Except as set forth in Exhibit 4.12,  Exhibit 4.7-A or Exhibit 4.7-B or the
Audited Financial Statements or notes thereto, (a) the Company is not a party to
or bound by any  distribution,  sales agency,  franchise or similar agreement or
understanding  that  relates to the sale or  distribution  of its  products  and
services,  (b) the Company does not have a sole-source  supplier of  significant
goods and  services  (other  than  utilities)  with  respect to which  practical
alternative  sources are not available on comparable  terms and conditions,  (c)
there are neither pending, nor threatened,  any labor negotiations  involving or
affecting  the  Company,   and  no   organizing   activities   involving   union
representation  exists in  respect  of any of its  employees,  (d) except in the
ordinary course of business, the Company is not bound by any warranties relating
to its products or services,  such warranties include those for  merchantability
and fitness for a particular purpose, and (e) there has been no assertion of any
breach of product or service warranties that could have a material (greater than
$10,000) adverse affect on the business, financial condition or prospects of the
Company and its Subsidiaries,  considered in the aggregate.  Neither the Company
nor any of its employees,  consultants, officers or directors is prohibited from
engaging in any business  activity that is currently  carried on or contemplated
by the  Company or any  Subsidiary,  by reason of any  restrictive  covenant  or
agreement, including but not limited to, a covenant not-to-compete.

4.25 Additional Representations. The Company represents and warrants that:

     (a) The  investment to be  consummated  by the Pioneer  Partnership  in the
Company is NOT opposed by its board of directors;

     (b) The Company is NOT  engaged as a business  in real estate  investments,
and is not a real estate operating company;


11249/436.3
                                       24



     (c) The Company is NOT undergoing a bankruptcy liquidation;

     (d) The  securities to be issued upon  consummation  of the  investment are
either   exercisable  for,  or  convertible   into,   equity   securities  at  a
pre-determined  exercise  price  or  conversion  ratio,  except  for  the  reset
provisions of this Agreement;

     (e) The Company is NOT offering as an investment or otherwise any uncovered
options,  or any transaction in which  securities are sold short in an uncovered
transaction or which would be in violation of section 16(c) of the Exchange Act,
provided, however, that nothing in this subsection (e) shall prevent the Pioneer
Partnership  from  acquiring  options  or  warrants  exercisable  for,  or other
securities  convertible  into,  equity  securities or assets at a pre-determined
exercise price or conversion ratio;

     (f) The Company and its  subsidiaries are NOT domiciled in any country that
is, at the time of the closing of the  investment  and will ensure that,  at the
time  of the  conversion  or  partial  conversion  of any of the  securities,  a
participant  in an  international  boycott  illegal  under United  States law or
opposed by the United States government;

     (g) The Company is NOT an investment  company  registered or required to be
registered under the Investment Company Act of 1940, as amended;

     (h) The Company  conducts NO operations in Northern Ireland and will ensure
that at the time of the conversion or partial conversion of any of the shares of
Preferred  Stock that it conducts NO operations in Northern  Ireland  unless the
Company complies with the McBride  principles to the satisfaction of the Pioneer
Partnership.  The  McBride  principles  consist  of, but are not limited to, the
following:

     1)   increasing the  representation  of individuals from  under-represented
          religious groups in the workforce, including managerial,  supervisory,
          administrative, clerical and technical jobs;

     2)   providing  adequate security for the protection of minority  employees
          at the workplace and while traveling to and from work;

     3)   banning provocative religious or political emblems from the workplace;

     4)   publicly  advertising all job openings and making special  recruitment
          efforts to attract applicants from under-represented religious groups;

     5)   layoff,  recall and  termination  procedures  which do not in practice
          favor particular religious groupings;


11249/436.3
                                       25



     6)   abolishing   job   reservations,   apprenticeship   restrictions   and
          differential  employment criteria,  which discriminate on the basis of
          religion or ethnic origin;

     7)   developing  training programs that will prepare substantial numbers of
          current minority  employees for skilled jobs,  including the expansion
          of  existing  programs  and the  creation  of new  programs  to train,
          upgrade and improve the skills of minority employees;

     8)   establishing  procedures  to assess,  identify  and  actively  recruit
          minority employees with potential for further advancement; and

     9)   appointing a senior  management  staff member to oversee the company's
          affirmative  action  efforts and the setting up of timetables to carry
          out affirmative action principles.

     For purposes of this section 4.25, a  corporation  will be considered to be
"conducting  operations in Northern  Ireland" if it has facilities and employees
in Northern Ireland, either directly or through one or more subsidiaries;

     (i) The  Company is NOT and shall NOT be engaged in any form of business in
Iran which  could be  considered  contrary  to the  foreign  policy or  national
interests of the United States; and

     (j) The Company, if it is an entity organized outside of the United States,
covenants  that it shall  obtain,  on or before  closing,  a written  opinion of
counsel,  which  counsel  and  opinion  letter  shall  be  addressed  to  and be
acceptable to the Pioneer  Partnership (in addition to that opinion  required by
section 7.6 or incorporated within such opinion), to the effect that as a result
of the investment in the Company by the Pioneer  Partnership neither the limited
partners, the general partner nor the Pioneer Partnership will be liable, either
directly or indirectly, for any claim, obligation, or liability of the Company.

4.26 Use of Proceeds.

     The Company represents it shall use and apply the proceeds from the Closing
only for such purposes as set forth in section 1.12 hereof.

4.27 Industry Specific Regulations.

     The Company and the  Subsidiaries  and their  operations do not violate any
state or federal  laws or  regulations  with  respect to the U.S.  Environmental
Protection Agency,  OSHA, or the FCC, and or their state corollary agencies,  or
any other  laws or  regulations  to which the  Company or its  Subsidiaries  are
subject.  No notices of  deficiency or notices of any kind which may inhibit the
operations  of the  Company  or its  Subsidiaries  has  been  received  from any
governmental agency

11249/436.3
                                       26



including but not limited to the U.S. Environmental  Protection Agency, OSHA, or
the U.S. Food and Drug Administration, or their state corollary agencies, or any
other governmental agency or authority.

4.28 Wages and Salary.

     Appended hereto as Exhibit 4.28 is a listing of wages, salaries and fees of
all officers,  directors and Principal  Shareholders and all other parties whose
compensation  from the Company and/or any Subsidiary  exceeds  $50,000 per year.
Other than as set forth in Exhibit 4.28 hereto, at no time since the date of the
fiscal  year end of the  Audited  Financial  Statements  has the  Company or its
officers or  directors  authorized  or  implemented  any  material  increases in
compensation for salaries,  wages or fees in excess of whichever is most recent.
Material  increases  for purposes of this section shall mean a ten (10%) percent
or greater increase.

4.29 Compliance with ERISA and other Benefit Plans.

     Neither the Company nor any of its Subsidiaries has any employee benefit or
pension  plans or  arrangements  that are  covered by ERISA or is subject to the
minimum  funding  standards  under  section 412 of the Internal  Revenue Code of
1986,  as amended.  The  Company's  existing  benefit  plans  (including  profit
sharing,  deferred compensation,  stock option, employee stock purchase,  bonus,
retirement, health or insurance plans), relating to the employees of the Company
are duly registered  where required by, and are in good standing in all material
respects  under,  all  applicable  laws;  all  required  employer  and  employee
contributions and premiums under such benefit plans to the date hereof have been
made;  the  respective  fund or funds  established  under such benefit plans are
funded  in  accordance  with  applicable  laws;  and  no  past  service  funding
liabilities exist thereunder.

4.30 Environmental Matters.

     The costs and liabilities associated with Environmental Laws (including the
cost of compliance  therewith)  will not have a Material  Adverse  Effect on the
business,   condition   (financial  or  otherwise),   operations,   performance,
properties  or prospects of the Company or any  Subsidiary.  Each of the Company
and the  Subsidiaries  conducts its  businesses  in  compliance  in all material
respects with all applicable Environmental Laws currently in effect.

4.31 Confidentiality Agreements.

     Except as set forth in Exhibit  4.31,  all employees of the Company and its
Subsidiaries  have  executed  and  delivered  to the Company a  non-compete  and
confidentiality   agreement  (the  "Confidentiality   Agreement")  in  the  form
previously  provided to the Pioneer Partnership and have assigned to the Company
all rights,  title and interest in and to any inventions,  copyrights,  patents,
trademarks and similar intellectual  property relating in any way to business of
the Company and its Subsidiaries.  The Confidentiality Agreements constitute the
legal, valid and binding obligations of

11249/436.3
                                       27



the  respective   employees  who  have  executed  and  delivered  them  and  are
enforceable by the Company in accordance  with their terms.  Neither the Company
nor any Subsidiary has taken any action to waive any rights of the Company under
any Confidentiality  Agreement or to publish any confidential information of the
Company in any way so as to render any Confidentiality  Agreement unenforceable.
The Company covenants to obtain the signatures of the remaining  employees named
in Exhibit  4.31 as soon as  practicable,  but in no event more than thirty (30)
days, following the Closing Date.

4.32 Officer and Director Questionnaires.

     To the best  knowledge of the Company,  after due inquiry,  the officer and
directors questionnaires delivered to the Pioneer Partnership in connection with
the transactions  contemplated by this Agreement are true, accurate and complete
and contain no  material  misstatements  of fact,  nor do they fail to state any
fact required to make the facts stated therein not misleading.

4.33 Complete Disclosure.

     No  representation,  warranty or  statement,  written or oral,  made by the
Company in this  Agreement or in any  schedule,  exhibit,  certificate  or other
document  furnished  or to be  furnished  to the Pioneer  Partnership,  pursuant
hereto or otherwise,  in connection with the transactions  contemplated  hereby,
has contained, contains or will contain at the Closing Date any untrue statement
of a material  fact or has  omitted,  omits or will omit at the  Closing  Date a
material fact required to be stated  therein or necessary to make the statements
contained therein not misleading.


      ARTICLE V. REPRESENTATIONS AND WARRANTIES OF THE PIONEER PARTNERSHIP

     The Pioneer Partnership represents and warrants as follows:

5.1  Organization.

     The Pioneer Partnership is a limited partnership duly organized and validly
existing under the laws of the State of Connecticut.

5.2  No Breach.

     The execution and delivery of this Agreement by the Pioneer Partnership and
the  consummation of the transactions  contemplated  hereby will not violate any
judgment,  order,  injunction,  decree,  or award against,  or binding upon, the
Pioneer Partnership or upon its properties or assets.


11249/436.3
                                       28



5.3  Authority for and Binding Nature of Agreement.

     This Agreement and the documents  delivered  pursuant hereto have been duly
executed and delivered by the Pioneer Partnership and are valid and binding upon
it in accordance with their respective terms.

5.4  Brokers.

     All   negotiations   relative  to  this  Agreement  and  the   transactions
contemplated  hereby  have been  carried  on  directly  with the  Company by the
Pioneer Partnership without the intervention of any broker,  finder,  investment
banker (except Ventures  Management  Partners LLC or Pioneer Ventures Corp.), or
other third party.  The Pioneer  Partnership  has not engaged,  consented to, or
authorized  any broker,  finder,  investment  banker  (except  Pioneer  Ventures
Corp.), or other third party to act on its behalf, directly or indirectly,  as a
broker  or finder  in  connection  with the  transactions  contemplated  by this
Agreement.

5.5  Securities Laws Matters.

     (a) The Pioneer  Partnership  recognizes and understands that the Preferred
Stock and the  Common  Stock  into  which  the  Preferred  Stock is  convertible
(collectively,  the  "Securities")  will not on the Closing  Date be  registered
under the  Securities  Act,  or under  the  securities  laws of any  state  (the
"Securities Laws").

     (b) The  Pioneer  Partnership  represents  and  warrants  that (i)  Pioneer
Partnership has business  knowledge and experience,  such experience being based
on  actual  participation  therein,  (ii)  Pioneer  Partnership  is  capable  of
evaluating  the  merits and risks of an  investment  in the  Securities  and the
suitability of an investment therein, (iii) the securities to be acquired by the
Pioneer  Partnership in connection  with this Agreement will be acquired  solely
for investment and not with a view toward resale or  redistribution in violation
of the securities laws, and (iv) Pioneer Partnership is an "accredited investor"
within the meaning of Regulation D promulgated by the Commission pursuant to the
Securities Act.

     (c) The Pioneer  Partnership has consulted with Pioneer  Partnership's  own
counsel in regard to the Securities  Laws and is aware (i) of the  circumstances
under which the Pioneer Partnership is required to hold the Securities,  (ii) of
the limitations on the transfer or disposition of the Securities, (iii) that the
Securities must be held  indefinitely  unless the transfer thereof is registered
under the Securities Laws or an exemption from  registration  is available,  and
(iv) that no exemption from  registration  is likely to become  available for at
least one year  from the date of  acquisition  of the  Securities.  The  Pioneer
Partnership  has  been  advised  by  Pioneer  Partnership's  counsel  as to  the
provisions  of Rules  144 and 145 as  promulgated  by the  Commission  under the
Securities Act and has been advised of the applicable  limitations  thereof. The
Pioneer Partnership  acknowledges that the Company is relying upon the truth and
accuracy of the representations and warranties in this

11249/436.3
                                       29



section  5.5  by  the  Pioneer  Partnership  in  consummating  the  transactions
contemplated  by this Agreement  without  registering  the Securities  under the
Securities Laws.

     (d) The Pioneer  Partnership  and the Company  agree that the  certificates
representing  the  securities to be acquired  pursuant to this Agreement will be
imprinted with the following legend, the terms of which are specifically  agreed
to:

                  THE SECURITIES  REPRESENTED BY THIS  CERTIFICATE HAVE NOT BEEN
                  REGISTERED  UNDER THE  SECURITIES ACT OF 1933, AS AMENDED (THE
                  "ACT"),  OR UNDER ANY APPLICABLE STATE SECURITIES LAWS AND ARE
                  "RESTRICTED  SECURITIES"  AS THAT TERM IS  DEFINED IN RULE 144
                  UNDER THE ACT. NEITHER THE SECURITIES NOR ANY INTEREST THEREIN
                  MAY BE  OFFERED  FOR SALE,  SOLD,  TRANSFERRED,  OR  OTHERWISE
                  DISPOSED  OF  EXCEPT  PURSUANT  TO AN  EFFECTIVE  REGISTRATION
                  STATEMENT  UNDER THE ACT AND SUCH STATE  SECURITIES LAWS OR AN
                  EXEMPTION  FROM  REGISTRATION  UNDER  SUCH ACT AND  SUCH  LAWS
                  WHICH, IN THE OPINION OF COUNSEL FOR THE HOLDER, WHICH COUNSEL
                  AND OPINION  ARE  REASONABLY  SATISFACTORY  TO THE COUNSEL FOR
                  THIS CORPORATION, IS AVAILABLE.

The Pioneer  Partnership  understands and agrees that  appropriate stop transfer
notations  will be placed in the records of the  Company  and with its  transfer
agent in  respect  of the  Securities  which  are to be  issued  to the  Pioneer
Partnership.

5.6  Additional Matters.

     The Pioneer Partnership agrees that neither the Pioneer Partnership nor its
general partner shall sell any shares of the Common Stock or otherwise engage in
short-selling efforts during the 90 days prior to the Closing Date or the twenty
(20) trading days immediately preceding the Reset Date.

                              ARTICLE VI. COVENANTS

     The Company hereby warranties and covenants that:

6.1  Financial.

     Since the date of its Audited Financial Statements,  except as contemplated
or disclosed in Exhibit 6.1 hereto or elsewhere in this  Agreement,  the Company
has not (i) paid or declared any

11249/436.3
                                       30



dividends on, or made any  distributions in respect of, or issued,  purchased or
redeemed,  any of the  outstanding  shares of its capital stock, or (ii) made or
authorized any changes in its Certificate of  Incorporation  or in any amendment
thereto or in its bylaws,  or (iii) made any  commitments  or  disbursements  or
incurred any  obligations or  liabilities of a substantial  nature and which are
not in the usual and  ordinary  course of  business,  or (iv)  other than as set
forth in Exhibit 4.7-B mortgaged or pledged or subjected to any lien,  charge or
other  encumbrance  any of its  assets,  tangible  or  intangible,  or (v) sold,
leased,  or  transferred  or contracted  to sell,  lease or transfer any assets,
tangible or  intangible  or entered into any other  transactions,  except in the
usual and ordinary  course of business,  or (vi) made any loan or advance to any
stockholder, officer or director of the Company or to any other person, firm, or
corporation,  or (vii) other than  disclosed in Exhibit 4.28,  made any material
change  in  any  existing  employment  agreement  or  materially  increased  the
compensation payable or made any arrangement for the payment of any bonus to any
officer, director, employee or agent.

6.2  Access.

     For so long as either the Pioneer  Partnership and/or its partners own five
(5%)  percent or more of the  Company's  Common  Stock  directly  or through the
possible conversion of its Preferred Stock on a fully diluted basis, the Company
shall  afford,  at its  sole  cost  and  expense,  to the  officers,  attorneys,
accountants  and other  authorized  representatives  of the Pioneer  Partnership
and/or its assigns free and full access,  during regular business hours and upon
reasonable notice, to the books, records, personnel, accountants, attorneys, and
properties  of the  Company  so that  the  Pioneer  Partnership  may  have  full
opportunity to make such review,  examination and investigation as it may desire
of its  respective  business and affairs.  The Company will cause its employees,
accountants,  and attorneys to cooperate fully with said review, examination and
investigation  and to make full  disclosure  to the Pioneer  Partnership  of all
material facts affecting its financial condition and business operation. Nothing
herein  shall  limit the rights of the  Pioneer  Partnership  and/or its assigns
which are  available  under or granted by  applicable  statutes  with respect to
access, review, examination and investigations. Interference with said rights or
delay in  accommodating  such rights by the Company shall be an Event of Default
of the terms of the Preferred Stock.

6.3  Books of Record and Account.

     The Company shall  maintain at all times proper books of record and account
in accordance  with GAAP.  For so long as either the Pioneer  Partnership or its
partners own five (5%) percent or more of the Company's Common Stock directly or
through the possible conversion of its Preferred Stock on a fully diluted basis,
the Company will provide the Pioneer  Partnership,  within 45 days of the end of
each fiscal quarter, copies of quarterly unaudited financial statements,  within
90 days of the end of each  fiscal  year,  copies  of annual  audited  financial
statements consisting of balance sheets, statements of operations, statements of
cash  flows,  statements  of changes in  stockholders'  equity,  notes,  and the
accountants' or auditors' opinions thereto, all prepared in accordance with GAAP
and copies of any periodic  reports or other  filings  required to be filed with
the  Commission  under the  Securities  Act and the  Exchange  Act.  The  annual
financial  statements  shall be audited by an accounting  firm acceptable to the
Pioneer Partnership. Interference with said rights or delay in

11249/436.3
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accommodating such rights by the Company, or in providing such reports, shall be
an Event of Default of the terms of the Preferred Stock.

6.4  Membership on Board.

     The  Company's  By-laws  provide for a three (3) person  Board of Directors
subject to increase pursuant to the By-Laws.  Promptly upon the Closing Date and
for so long as the Pioneer  Partnership  or its  partners  own any shares of the
Company's  Preferred  Stock or Common  Stock  directly or through  the  possible
conversion  of  Preferred  Stock all on a fully  diluted  basis,  the  Company's
Principal Shareholders shall cause one (1) designee from the Pioneer Partnership
to be  nominated  and elected to serve as a director of the  Company.  Except as
provided  for in  section  1.10(b)  in  connection  with an Event of  Default or
elsewhere in this  Agreement,  additional  membership on the Board shall require
majority approval of the remaining members of the Board of Directors or election
at a  meeting  of  shareholders.  Both a  Compensation  Committee  and an  Audit
Committee of the Board of  Directors  shall have been  established  prior to the
Closing Date.  The  Compensation  Committee  shall consist of a maximum of three
directors,  including a designee of the Pioneer Partnership. The Audit Committee
shall  consist  of a maximum of three  directors,  including  a designee  of the
Pioneer Partnership.  The Compensation Committee shall be maintained to consider
and recommend to the Board of Directors  matters  concerning the compensation of
executives, awards of stock options, and other incentive compensation.

6.5  Stock Option Plan.

     The Company may retain its current stock option,  bonus or stock  incentive
plan(s), or cancel such plan(s) and adopt a new stock incentive plan in order to
have the ability to provide  incentives to its key employees,  future  employees
and others.  The aggregate  stock incentive pool shall consist of that number of
shares of the Common  Stock of the Company as is  approved  by the  Compensation
Committee.  Except  as set  forth in  Exhibit  6.5  annexed  hereto,  no  person
beneficially  owning more than ten percent (10%) of the Company's  fully diluted
capital stock shall be eligible to participate in such plan.

6.6  Rule 144 Transfers.

     (a) Rule 144  Compliance.  With a view to making  available the benefits of
certain rules and regulations of the Commission which may at any time permit the
sale of the shares to the public without registration, at all times after ninety
(90)  days  after any  registration  statement  covering  a public  offering  of
securities of the Company under the Securities Act shall have become  effective,
or at all times after the Company has a class of Securities registered under the
Exchange  Act, the Company  agrees to use its best efforts to: (i) make and keep
public information available,  as those terms are understood and defined in Rule
144  under  the  Securities  Act;  (ii) use its best  efforts  to file  with the
Commission  in a timely manner all reports and other  documents  required of the
Company under the  Securities  Act and the Exchange  Act;  (iii) furnish to each
holder of Registrable  Securities forthwith upon request, a written statement by
the Company as to the Company's compliance with

11249/436.3
                                       32



the  reporting  requirements  of  Rule  144  and of the  Securities  Act and the
Exchange  Act,  a copy of the most  recent  annual  or  quarterly  report of the
Company,  and such other  reports and  documents so filed by the Company as such
holder may  reasonably  request in availing  itself of any rule or regulation of
the Commission  allowing such holder to sell any Registrable  Securities without
registration;   and  (iv)  use  the  Company's   best  efforts  to  satisfy  the
requirements of all such rules and regulations  (including the  requirements for
current  public  information,  registration  under the  Exchange  Act and timely
reporting  to the  Commission)  at the  earliest  possible  date after its first
registered public offering.

     (b) Supplemental Information.  If at any time the Company is not subject to
the  requirements  of section 13 or 15(d) of the Exchange  Act, the Company will
promptly  furnish at its expense,  upon request,  for the benefit of the Pioneer
Partnership or its partners,  and prospective  purchasers of the Preferred Stock
or the Common Stock issuable upon conversion of the Preferred Stock, information
satisfying the information requirements of Rule 144 under the Securities Act.

     (c) Acceptable Counsel. The Company acknowledges and agrees that counsel to
the  Pioneer  Partnership,  including,  but not  limited to  Kenneth B.  Lerman,
Esquire,  and Harrington,  Ocko & Monk, LLP, shall be acceptable  counsel to the
Company for  purposes of issuing an opinion of counsel with respect to transfers
of  securities  to its  affiliates,  or with respect to transfers of  securities
under Rule 144 or such successor regulation.

6.7  Undertaking to Register its Securities pursuant to the Exchange Act.

     In the event the Company shall not have its Common Stock  registered  under
section 12 of the Exchange  Act, the Company  undertakes to use its best efforts
to register  the Common Stock under the Exchange Act no later than the date that
is six (6)  months  from the  Closing  Date.  The  Company  shall (i) advise the
Pioneer  Partnership  promptly  after  obtaining  knowledge  thereof,   and,  if
requested by the Pioneer  Partnership,  confirm  such advice in writing,  of the
issuance by any state  securities  commission of any stop order  suspending  the
qualification  or exemption  from  qualification  of the Preferred  Stock or the
Common Stock for offering or sale in any jurisdiction,  or the initiation of any
proceeding  for  such  purpose  by any  state  securities  commission  or  other
regulatory  authority,  or (ii) use its best  efforts to prevent the issuance of
any  stop  order  or  order  suspending  the  qualification  or  exemption  from
qualification  of the  Preferred  Stock or the  Common  Stock  under  any  state
securities  or Blue Sky  laws,  and  (iii) if at any time any  state  securities
commission or other  regulatory  authority  shall issue an order  suspending the
qualification  or exemption from  qualification of the Preferred Stock under any
such laws,  use its best  efforts to obtain  the  withdrawal  or lifting of such
order at the earliest possible time.

6.8  Undertaking to File Exchange Act Filings and to be Listed on NASDAQ.

     Provided the Company has securities which are publicly  traded,  or has one
or more classes of securities registered under the Exchange Act or subject to an
undertaking  to file  periodic  reports  with the  Commission:  (a) The  Company
undertakes to continue filing its proxy statement, its annual

11249/436.3
                                       33



reports on Form 10-K and its  quarterly  reports on Form 10-Q,  or on such other
appropriate forms, with the Commission for so long as the Pioneer Partnership or
its  partners  hold  any  Preferred  Stock or  Common  Stock  received  upon the
conversion  of  Preferred  Stock;  (b) Once the Company  qualifies,  the Company
undertakes  to use its best  efforts  to obtain  and  maintain  a listing on the
Nasdaq SmallCap Stock Market,  the NASDAQ National Market System,  or such other
national  stock  exchange  upon which the Common Stock shall be qualified for so
long as the Pioneer  Partnership  holds any  Preferred  Stock,  or Common  Stock
obtained  through  conversion of the Preferred Stock. The Company shall take all
reasonable action to maintain such listing after it is so approved and listed. A
delisting from the NASD OTC Bulletin  Board,  the Nasdaq  SmallCap Stock Market,
the NASDAQ  National  Market System,  or such other national stock exchange upon
which the Common  Stock is  listed,  and  without  the  simultaneous  listing on
another  national stock  exchange,  shall be an Event of Default of the terms of
the Preferred  Stock; and (c) The Company agrees that any and all future filings
(e.g. Schedule 13D or 13G) required to be made by the Pioneer Partnership or its
nominees  as  directors  shall be  prepared  by and filed by the Company on such
parties behalf with such parties' consent and  cooperation;  the expense of such
filings  including  the  legal  fees  incurred  therewith  shall be borne by the
Company.

6.9  Dividend Restriction Waiver.

     The Company (and its Subsidiaries if applicable)  shall obtain prior to the
Closing a signed original waiver and estoppel certificate  (addressed to each of
them and to the Pioneer  Partnership)  from each of its lenders,  certifying and
agreeing  either that the  issuance  and delivery of the  Preferred  Stock,  the
declaration and payment of dividends on the Preferred  Stock,  the conversion of
Preferred  Stock into shares of Common  Stock,  the issuance and delivery of the
Common  Stock  and the full  compliance  of the  Company  with the terms of this
Agreement and the  Certificate of  Designation of the Preferred  Stock shall not
constitute an event of default or require or enable the lender to accelerate any
indebtedness of the Company.

6.10 Rights if Trading in Common Stock is Suspended.

     In the event that at any time within the period  commencing  when the first
Registration  Statement is declared  effective  under the  Securities Act by the
Commission and ending three years after the Closing Date,  trading in the shares
of the Common  Stock is suspended  on the NASD OTC  Bulletin  Board,  the Nasdaq
Small Cap Stock Market,  the Nasdaq National Market or such other stock exchange
upon which the Common  Stock shall then be listed for  trading  (other than as a
result of the  suspension of trading in  securities on such market  generally or
temporary suspensions pending the release of material information), then, at the
Pioneer  Partnership's  option exercisable by written notice to the Company, the
Company shall redeem,  as applicable,  all of the Preferred  Stock and converted
Common Stock owned by the Pioneer  Partnership  at an aggregate  purchase  price
equal to the Redemption  Price set forth in the  Certificate of Designation  for
the Preferred  Stock,  plus interest at the rate of 13% per annum on such amount
accruing from the 7th day after such notice until the  Redemption  Price is paid
in full.

11249/436.3
                                       34



6.11 Public Dissemination of Information; Filings & Names.

     Prior to the inclusion of any name associated with the Pioneer  Partnership
in  any  notice,   filing,   press  release,   other  public   communication  or
communication  with any  governmental  entity, a draft shall be submitted to the
Pioneer  Partnership  for prior  written  approval and such draft shall have all
incidences  of  such  affiliated  names  highlighted  and  clearly  marked.  The
associated names are: Pioneer Ventures Associates Limited  Partnership,  Pioneer
Ventures  1st  Parallel   Limited   Partnership,   any  other  Pioneer  Ventures
partnership,  which may  hereafter be formed and becomes a record  holder of the
Company's securities,  Ventures Management Partners LLC, Pioneer Ventures Corp.,
Robert  A.  Lerman,  John F.  Ferraro,  and  James M.  Coady.  Additional  names
affiliated with the Pioneer Partnership are: Allied Capital Management,  LLC and
Geoffrey Rowntree, and any Pioneer Partnership nominee to the Company's Board of
Directors.

6.12 Lock-Up.

     The  Principal  Shareholders  shall  agree to  restrict  all sales of their
securities  of the  Company  for a period of not less than one (1) year from the
date of the Closing.  However, the Pioneer Partnership,  in its sole discretion,
may waive such restriction for a particular transfer upon request, prior to such
transaction.

6.13 Notice of Material Adverse Events.

     The Company undertakes to notify the Pioneer Partnership within twenty (20)
days of the  occurrence  of a material  adverse  event  which has not been cured
within said 20 days. A material  adverse  event shall include but not be limited
to: litigation or other legal proceeding  involving $10,000 or greater in claims
or  subject  matter,   bankruptcy,   receivership,   insolvency,   a  change  in
circumstances that, if the representations in Article IV hereof were required to
be made on such future date, such  representation  could no longer truthfully or
accurately be made.

6.14 Tax Return.

     The Company shall,  on or prior to December 31, 1999,  file any tax returns
required to be filed for the current and prior periods.

6.15 No Breach.

     The  Company  will  (i) use its  best  efforts  to  assure  that all of its
representations  and  warranties  contained  herein  are  true  in all  material
respects as of the Closing Date as if repeated at and as of such time,  and that
no material  breach or default shall occur with respect to any of its covenants,
representations  or warranties  contained  herein that has not been cured by the
Closing Date;  (ii) not  voluntarily  take any action or do anything  which will
cause a breach of or  default  respecting  such  covenants,  representations  or
warranties;  and (iii) promptly  notify the Pioneer  Partnership of any event or
fact which represents, or is likely to cause, such a breach or default.

11249/436.3
                                       35



6.16 Assumption of Debt.

     On or prior to the Closing  Date,  the Company  shall have  entered into an
agreement with Initio,  Inc. ("Initio") pursuant to which the Company shall have
agreed to assume the obligation to pay  $2,000,000 of the principal  amount (and
associated  interest) of Initio's Debenture dated as of February 25, 1998 to the
Pioneer Partnership,  and have agreed to be bound by the terms and conditions of
the Debenture Commitment Agreement.



             ARTICLE VII. CONDITIONS PRECEDENT TO THE OBLIGATIONS OF
                        THE PIONEER PARTNERSHIP TO CLOSE

     Conditions  Precedent  to the  Obligations  of the Pioneer  Partnership  to
Close. The obligation of the Pioneer  Partnership to enter into and complete the
Closing is subject to the fulfillment,  prior to or on the Closing Date, of each
of the  following  conditions,  any one or more of which  may be  waived  by the
Pioneer  Partnership  (except  when  the  fulfillment  of  such  condition  is a
requirement of law), as well as the satisfactory completion (in the sole opinion
of the Pioneer  Partnership) of (i) an audit or review of the books, records and
accounts of the Company, and (ii) legal and other due diligence.

7.1  Representations and Warranties.

     All  representations  and  warranties  of the  Company  contained  in  this
Agreement and in any written statement, exhibit, certificate,  schedule or other
document  delivered  pursuant  hereto  or in  connection  with the  transactions
contemplated hereby shall be true and correct in all material respects as at the
Closing Date, as if made at the Closing and as of the Closing Date.

7.2  Covenants.

     The Company shall have performed and complied in all material respects with
all  covenants  and  agreements  required by this  Agreement  to be performed or
complied with by it prior to or at the Closing.

7.3  No Actions.

     No action,  suit,  proceeding or investigation  shall have been instituted,
and be continuing  before a court or before or by a governmental body or agency,
or shall have been threatened and be unresolved, to restrain or to prevent or to
obtain damages in respect of, the carrying out of the transactions  contemplated
hereby, or which might materially affect the right of the Pioneer Partnership to
own the  Company's  stock or to operate or control  the assets,  properties  and
business of the Company after the Closing Date, or which might have a materially
adverse effect thereon.


11249/436.3
                                       36



7.4  Consents, Licenses and Permits.

     The Company shall have obtained all consents, licenses and permits of third
parties  necessary for the performance of its obligations  under this Agreement,
and such other  consents,  if any, to prevent (i) agreements of the Company from
terminating,  the termination of which, in the aggregate,  would have a material
adverse effect on the business, financial condition or assets of the Company, or
(ii) any material indebtedness of the Company from becoming due or being subject
to  becoming  due with  the  passage  of time or on  notice  as a result  of the
performance  of this  Agreement,  any other  provision of this  Agreement to the
contrary notwithstanding.

7.5  Certificate.

     The  Pioneer   Partnership  shall  have  received  a  certificate  in  form
satisfactory to its counsel,  dated at the Closing Date, signed by an authorized
representative  of the  Company,  confirming  the  substance  and  effect of the
representations  and  warranties  set forth in Article IV hereto,  and as to the
satisfaction of the conditions contained in Article VII.

7.6  Legal Opinion.

     (a) The Pioneer  Partnership  shall have received a written  opinion of the
Company's Counsel, dated the Closing Date, in form and substance satisfactory to
the Pioneer Partnership and its counsel,  confirming the substance and effect of
certain of the  representations  and  warranties set forth in Articles II and IV
hereto,  that the  Acquisition  Agreements,  any agreements  associated with the
assumption of the Initio debt under section 7.14 hereof,  and this Agreement are
the valid and binding obligation of the Company,  enforceable in accordance with
its terms, and as to such other matters as the Pioneer  Partnership may request.
Such opinion shall be substantially in the form of Exhibit 7.6 hereto.

     (b) The  Pioneer  Partnership  shall  have  received  a written  opinion of
counsel to the  Principal  Shareholders,  dated the  Closing  Date,  in form and
substance  satisfactory to the Pioneer  Partnership and its counsel,  confirming
the substance and effect of the  representations and warranties set forth in the
Voting  and  Shareholders'  Agreement,  and  any  modification,  supplements  or
subsequent  agreements  thereto  confirming that such agreement is the valid and
binding obligation of the Principal Shareholders, enforceable in accordance with
its terms, and as to such other matters as the Pioneer Partnership may request.

7.7  No Material Adverse Change.

     There shall have been no materially  adverse  change at the Closing Date in
the business, assets,  properties,  financial status or prospects of the Company
from March 31, 1999, except as disclosed in Exhibit 7.7 hereof.

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                                       37



7.8  Agreements with Principals.

     The Company shall have  received and  presented to the Pioneer  Partnership
agreements,  in the form contained in Exhibit 7.8, from all officers,  directors
and  the  Principal  Shareholders  of the  Company  containing  the  substantive
provisions  of this  Agreement  with  respect to  registration  rights,  co-sale
rights,  voting agreement as to Board  membership,  lock-up,  restricted  stock,
restricted   transfer   provisions  as  well  as  customary   and   satisfactory
non-competition  and  confidentiality  agreements  between  the  Company and its
officers  and  key  employees.  Reference  is  hereby  made  to the  Voting  and
Shareholders'  Agreement  between  the  Pioneer  Partnership  and the  Principal
Shareholders  named  therein.  Exhibit  7.8 shall  provide  that any  amendment,
renewal or extension to said agreements shall require the written consent of the
Pioneer Partnership.  Further, any shares which are acquired as a result of such
agreements  or are subject to a proxy or voting  agreement  shall  otherwise  be
subject  to the  substantive  provisions  of  this  Agreement  with  respect  to
anti-dilution rights, voting agreement as to Board membership, restricted stock,
registration rights and co-sale provisions.

7.9  Key Person Insurance.

     The Company shall have applied for Key-Person term life  insurance,  from a
licensed and reputable  insurance company in the minimum face amount of at least
$1,000,000  each,  insuring the lives of the President  and CEO, COO,  Executive
Vice  President  and/or  chairman for a minimum of three (3) years.  The Company
shall be the  designated  beneficiary.  Renewal of the policies  after the first
three years shall be at the discretion of the Company's Board of Directors.

7.10 Intellectual Property.

     All of the  officers,  directors,  principals  and  the  affiliates  of the
Company shall have assigned and transferred all of the Intellectual  Property to
the Company.

7.11 Approval of Counsel.

     All actions,  proceedings,  instruments and documents required to carry out
this Agreement, or incidental thereto, and all other related legal matters shall
have  been  approved  as to form  and  substance  by the  Pioneer  Partnership's
counsel, which approval shall not be unreasonably withheld or delayed.

7.12 No Suspensions of Trading in Common Stock.

     The  trading  in the  Common  Stock  shall not have been  suspended  by the
Commission or by the National  Association  of Securities  Dealers,  Inc. or any
federal or state regulatory authority having jurisdiction over the Common Stock.


11249/436.3
                                       38



7.13 Change of Control.

     No Change of Control shall have  occurred  prior to or on the Closing Date.
"Change  of  Control"  means  the  occurrence  of any of the  following:  (i) an
acquisition  after the date hereof by an individual or legal entity of in excess
of 50% of the voting securities of the Company,  (ii) a replacement of more than
one-half  of the  members  of the  Company's  Board  of  Directors  which is not
approved by those  individuals  who are members of the board of directors on the
date hereof in one or a series of related transactions,  (iii) the merger of the
Company  with  or  into  another  entity,   consolidation  or  sale  of  all  or
substantially  all of the  assets of the  Company  in one or a series of related
transactions,  or (iv) the execution by the Company of an agreement to which the
Company is a party or by which it is bound,  providing for any of the events set
forth above in (i), (ii) or (iii).

7.14 Acquisition Agreements; Assumption of Debt.

     The Company  shall have,  on or prior to May 21, 1999  entered into each of
the Acquisition  Agreements and any and all agreements necessary to evidence the
Company's assumption of Initio's debt to the Pioneer Partnership as set forth in
section 6.16,  above,  and the sole condition to the closing of the  Acquisition
Agreements and any agreements  associated with the assumption of the Initio debt
shall be the  payment of the  purchase  price under the  Acquisition  Agreements
through the application of the proceeds of the sale of the Preferred Stock under
and in conformance with the terms of this Agreement.

7.15 Additional Documents.

     The Company shall have delivered all such other  certificates and documents
as the Pioneer Partnership or their counsel may have reasonably requested.


  ARTICLE VIII. CONDITIONS PRECEDENT TO THE OBLIGATIONS OF THE COMPANY TO CLOSE

     Conditions  Precedent  to the  Obligations  of the  Company  to Close.  The
obligation  of the Company to enter into and  complete the Closing is subject to
the  fulfillment,  prior to or on the  Closing  Date,  of each of the  following
conditions,  any one or more of which may be waived by the Company  (except when
the fulfillment of such condition is a requirement of law).

8.1  Representations and Warranties.

     All representations and warranties of the Pioneer Partnership  contained in
this Agreement and in any written statement, exhibit,  certificate,  schedule or
other document  delivered pursuant hereto or in connection with the transactions
contemplated hereby shall be true and correct in all material respects as at the
Closing Date, as if made at the Closing and as of the Closing Date.


11249/436.3
                                       39



8.2  Covenants.

     The Pioneer  Partnership  shall have performed and complied in all material
respects  with all  covenants and  agreements  required by this  Agreement to be
performed or complied with by it prior to or at the Closing.

8.3  No Actions.

     No action, suit,  proceeding,  or investigation shall have been instituted,
and be continuing  before a court or before a  governmental  body or agency,  or
have been  threatened  and be  unresolved,  to restrain  or  prevent,  or obtain
damages in respect of, the carrying out of the transactions contemplated hereby.

8.4  Additional Documents.

     The Pioneer  Partnership  shall have delivered all such other  certificates
and documents as the Company or its counsel may have reasonably requested.

8.5  Approval of Counsel.

     All actions,  proceedings,  instruments and documents required to carry out
this Agreement or incidental thereto, and all other related legal matters, shall
have been  approved as to form and  substance by the  Company's  counsel,  which
approval shall not be unreasonably withheld or delayed.



                               ARTICLE IX. CLOSING

9.1  Location.

     The Closing  provided for herein (the "Closing") shall occur at the offices
of the  attorneys  for the Pioneer  Partnership,  or at such place and upon such
date as the Company and the Pioneer Partnership may mutually agree.

9.2  Items to be Delivered by the Company.

     At the  Closing,  the Company  will deliver or cause to be delivered to the
Pioneer Partnership:

     (a)  duly executed Investment Agreement;

     (b)  duly executed Voting and Shareholders' Agreement;

     (c)  duly executed resolutions;

11249/436.3
                                       40



     (d)  duly executed and recorded Certificate of Designation of the Preferred
          Stock;

     (e)  validly issued original certificates  representing the Preferred Stock
          in accordance with Article I hereof.

     (f)  the certificate required by section 7.5 hereof;

     (g)  the  opinions of the  Company's  counsel and counsel to the  Principal
          Shareholders, as required by section 7.6 hereof;

     (h)  the agreements required by sections 7.8, 7.11 and 7.14 hereof;

     (i)  the insurance binder and paid receipt required by section 7.9 hereof;

     (j)  separate checks for $5,000 and $95,000 payable to Ventures  Management
          Partners  LLC (the  General  Partner of the  Pioneer  Partnership)  as
          required by sections 11.1, 11.2, and 11.3 hereof;

     (k)  a check  payable  to  Harrington,  Ocko & Monk,  LLP in the  amount of
          $30,000  plus  out-of-pocket  expenses  as  required  by section  11.3
          hereof;

     (l)  such other certified resolutions, exhibits, instruments, documents and
          certificates  as are required to be delivered by the Company  pursuant
          to the  provisions of this  Agreement  and pursuant to the  checklists
          presented by the Pioneer Partnership or its counsel.

9.3  Items to be Delivered by the Pioneer Partnership.

     At the  Closing,  the  Pioneer  Partnership  will  deliver  or  cause to be
     delivered to the Company a check or checks in the aggregate  amount of four
     million two hundred thousand dollars ($4,200,000)  dollars, as specified in
     Article I hereof.


             ARTICLE X. SURVIVAL OF REPRESENTATIONS; INDEMNIFICATION

10.1 Survival.

     The parties hereto agree that their respective representations, warranties,
covenants and agreements  contained in this Agreement  shall survive the Closing
for a period of six (6) years.


11249/436.3
                                       41



10.2 Indemnification.

     The Company  agrees to save,  defend and indemnify the Pioneer  Partnership
and its limited and general partners and their respective  officers,  directors,
managing members and the agents, as well as the attorneys, accountants, or other
representatives  of such parties  (jointly or severally  "indemnified  parties")
against,  and hold them  harmless from any and all  liabilities,  of every kind,
nature and  description,  fixed or contingent  (including,  without  limitation,
reasonable  counsel fees,  expert witness fees, and expenses in connection  with
any action,  claim or proceeding relating to such liabilities)  arising out of a
breach of any of the representations and warranties  contained herein and/or any
transaction  or event  commencing  or occurring on or prior to the Closing Date,
which  is not  fully  disclosed  or  provided  for in this  Agreement  or in the
exhibits hereto.

10.3 Defense of Claims.

     The Pioneer  Partnership agrees to notify the Company promptly of any claim
asserted  against it in which the  Company may be liable  under this  Agreement,
which notification shall be accompanied by a written statement setting forth the
basis of such claim and the manner of  calculation  thereof.  The Company  shall
have the right to defend any such  claim(s) at its own expense and with  counsel
of its choice;  provided that the Pioneer  Partnership  may  participate in such
defense, if it so chooses,  with its own counsel and at its expense. The Company
agrees  that if any of the  representations  and  warranties  made by it in this
Agreement shall be finally determined not to have been true, correct or complete
when made, then the Company shall pay to the Pioneer  Partnership at the time of
such  final   determination  an  amount  sufficient  to  indemnify  the  Pioneer
Partnership and the other  indemnified  parties hereto to the full extent of its
losses  and  expenses   sustained  by  reason  thereof,   including   attorneys,
accountants, expert witnesses, and other professional fees and expenses.

10.4 Rights without Prejudice.

     The rights of the  Pioneer  Partnership  under  this  Article  are  without
prejudice  to any other  rights or  remedies  that it may have by reason of this
Agreement or as otherwise provided by law.


                                ARTICLE XI. FEES

11.1 Investment Banking Fees.

     At the  Closing,  the Company  shall pay an  investment  banking fee of one
hundred and five thousand  dollars  ($105,000) to Ventures  Management  Partners
LLC,  the General  Partner of the  Pioneer  Partnership,  concurrently  with its
execution  and  delivery  of  this   Agreement.   Such  General  Partner  hereby
acknowledges  receipt  from the  Company  of a check in the amount of $10,000 in
payment of the  commitment  fee (the  "Commitment  Fee") which shall be credited
against the Investment  Banking fee set forth in this section 11.1. In the event
that this Agreement is terminated

11249/436.3
                                       42



as  described  in Article  XII,  the  Commitment  Fee shall be  forfeited by the
Company and retained by the General Partner of the Pioneer Partnership.

11.2 Expenses.

     At the Closing,  the Company shall pay and reimburse the General Partner of
the Pioneer  Partnership a  non-accountable  expense allowance of $5,000 for its
out-of-pocket  expenses  incurred in  connection  with  visits to the  Company's
facilities  and other costs and expenses in  connection  with its due  diligence
investigation of the Company.

11.3 Legal Fees.

     The Company shall pay at the Closing the attorneys fees plus  out-of-pocket
expenses  of  counsel  for  the  Pioneer  Partnership  in  connection  with  the
transactions contemplated hereby; such attorneys fees shall equal Forty Thousand
($40,000) dollars, excluding out-of-pocket expenses which are to be billed at or
after the Closing in addition to the legal fees. It is acknowledged that $10,000
has been paid prior to the Closing.  In addition,  the Company shall pay its own
counsel's  fees and all of the  expenses of the  Closing,  including  all search
fees, filing fees, governmental certification fees, third party investigation or
other due diligence fees for reports, filings or certifications requested by the
Pioneer Partnership to effect the Closing.


                       ARTICLE XII. TERMINATION AND WAIVER

12.1 Termination.

     Anything  herein  or  elsewhere  to  the  contrary  notwithstanding,   this
Agreement may be terminated and the  transactions  provided for herein abandoned
at any time prior to the Closing Date:

     (a) by mutual consent of the Pioneer Partnership and the Company;

     (b) by the  Pioneer  Partnership  if any of the  conditions  set  forth  in
Article VII and Sections 1.12 and 1.13 hereof,  in its sole  opinion,  shall not
have  been  fulfilled  on or prior to  Closing,  or shall  become  incapable  of
fulfillment, and shall not have been waived;

     (c) by the  Company  if any of the  conditions  set forth in  Article  VIII
hereof  shall not have been  fulfilled  on or prior to  Closing,  or shall  have
become incapable of fulfillment, and shall not have been waived;

     (d) by any party if any material legal action or proceeding shall have been
instituted or threatened seeking to restrain, prohibit,  invalidate or otherwise
affect the consummation of the transactions contemplated by this Agreement.


11249/436.3
                                       43



In the event  that  this  Agreement  is  terminated  as  described  above,  this
Agreement  shall be void and of no force and effect,  without any  liability  or
obligation on the part of any of the parties  hereto,  except the  provisions of
sections 11.1 and 11.3 hereof.

12.2 Waiver.

     Any  condition  to  the  performance  of  the  Company  or of  the  Pioneer
Partnership  which  legally may be waived on or prior to the Closing Date may be
waived at any time by the party entitled to the benefit  thereof by action taken
or  authorized by an  instrument  in writing  executed by the relevant  party or
parties. The failure of any party at any time or times to require performance of
any  provision  hereof  shall in no manner  affect  the right of such party at a
later  time to  enforce  the same.  No waiver by any party of the  breach of any
term,  covenant,  representation  or warranty  contained in this  Agreement as a
condition  to such party's  obligations  hereunder  shall  release or affect any
liability  resulting from such breach,  and no waiver of any nature,  whether by
conduct or  otherwise,  in any one or more  instances,  shall be deemed to be or
construed  as a further or  continuing  waiver of any such  condition  or of any
breach  of  any  other  term,  covenant,  representation  or  warranty  of  this
Agreement.


                     ARTICLE XIII. MISCELLANEOUS PROVISIONS

13.1 Expenses.

     Except as set forth in Article XI, each of the  parties  hereto  shall bear
its own expenses in connection herewith.

13.2 Modification, Termination or Waiver.

     This Agreement may be amended, modified,  superseded or terminated, and any
of the terms, covenants, representations, warranties or conditions hereof may be
waived,  but  only  by a  written  instrument  executed  by  the  party  waiving
compliance. The failure of any party at any time or times to require performance
of any  provision  hereof shall in no manner affect the right of such party at a
later time to enforce the same.

13.3 Notices.

     Any notice or other communication  required or which may be given hereunder
shall be in writing and either be delivered  personally or be mailed,  certified
or registered mail, postage prepaid, and shall be deemed given when so delivered
personally, or if mailed, five (5) days after the date of mailing, as follows:


11249/436.3
                                       44





If to the Pioneer Partnership, to:               Copies to:

Pioneer Ventures Associates                      Martin W. Enright, Esquire
  Limited Partnership                            Harrington, Ocko & Monk, LLP
651 Day Hill Road                                81 Main Street
P.O. Box 40                                      White Plains, New York 10601
Windsor, Connecticut 06095
Attn:    John F. Ferraro
         Director

If to the Company, to:                           Copies to:

America's Shopping Mall, Inc.                    Caro & Associates, P.C.
382 Route 59 #310                                60 East 42nd St., Suite 2001
Monsey, New York  10952                          New York, New York  10165
Attn:    Irwin Schneidmill, President
         and Chief Executive Officer

The parties may change the persons and  addresses  to which the notices or other
communications  are to be sent to it by giving written notice of any such change
in the manner provided herein for giving notice.

13.4 Binding Effect and Assignment.

     This  Agreement  shall be  binding  upon and  inure to the  benefit  of the
successors  and assigns of the parties  hereto.  No  assignment of any rights or
delegation  of any  obligations  provided  for  herein  may be made by any party
without the express written consent of the other party.

13.5 Entire Agreement.

     This Agreement,  including the Exhibits  hereto and the agreements  entered
into in connection  herewith,  contains the entire Agreement between the parties
with respect to the subject matter hereof.

13.6 Calendar Days.

     All  references to "days" in this  agreement  with respect to the amount of
time  allocated  for notices,  performance  or other periods shall mean calendar
days, unless otherwise specified.

13.7 Exhibits.

     All Exhibits  annexed hereto and the documents and instruments  referred to
herein or required to be delivered simultaneously herewith or at the Closing are
expressly made a part of this Agreement as fully as though  completely set forth
herein,  and all  references to this  Agreement  herein or in any such Exhibits,
documents  or  instruments  shall be  deemed  to refer to and  include  all such
Exhibits,  documents and instruments. Any execution of this Agreement is subject
to the receipt of current and complete exhibits.

11249/436.3
                                       45



13.8 Governing Law.

     This Agreement shall be governed by, and construed in accordance with
the laws of the State of New York.

13.9 Consent to Jurisdiction.

     The parties hereto consent to the  jurisdiction of the Courts of the States
of  Connecticut  and New  York and to the U.S.  District  Court in the  Southern
District of New York and the District Court of Connecticut.

13.10 Counterparts.

     This Agreement may be executed in counterparts, each of which shall be
deemed to be an original,  but which together shall  constitute one and the same
instrument.

13.11 Section Headings.

     The section headings contained in this Agreement are inserted for
convenience of reference only and shall not affect the meaning or interpretation
of this Agreement.

13.12 Gender.

     Whenever the content of this Agreement  permits,  the masculine,  neuter or
third  person  genders  shall  include  the  feminine,  third  person and neuter
genders,  and reference to singular or plural shall be interchangeable  with the
other.

13.13 Use of Term "Pioneer Partnership".

     Notwithstanding  any provision of this Agreement to the contrary,  included
in the definition and meaning of the "Pioneer  Partnership"  shall be any one or
more  parallel  limited  partnerships  which have been or shall be  organized by
Ventures  Management  Partners LLC as the general  partner to invest in parallel
with Pioneer Ventures  Associates Limited Partnership on the same economic terms
and pro rata based upon their aggregate  subscriptions.  The limited partners of
Pioneer Ventures  Associates Limited  Partnership and the parallel  partnerships
shall be referred to herein as the "limited partners".


11249/436.3
                                       46



     IN WITNESS WHEREOF, the parties have executed this Agreement as of the
date first above written.

Pioneer Ventures Associates Limited Partnership

By:      Pioneer Ventures Corp.
         Managing Member of the
         Partnership's General Partner,
         Ventures Management Partners LLC



By: /s/ John F. Ferraro
   ---------------------------
     John F. Ferraro, Director



America's Shopping Mall, Inc.



By: /s/ Irwin Schneidmill
   ---------------------------
     Irwin Schneidmill, President
          and Chief Executive Officer

Attest:


By:
   ---------------------------
         Secretary

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                                       47